CPS Coordinators Forum - May 26, 2021 cpsboard.org
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CPS Coordinators
Forum
May 26, 2021
cpsboard.org
Welcome cpsboard.org
Agenda
• Welcome
• Mandi Seethaler, NCPSB
• Speakers
• Parent Advocate: Deona Bien
• NHTSA: Laura Dunn & Elizabeth Nilsson
• NoHeatstroke.org: Jan Null
• National Safety Council: Amy Artuso
• Safe Kids Worldwide: Beth Warren
• Kids and Car Safety: Amber Rollins
• JPMA: Joe Colella
• Goodbaby International: Sarah Haverstick
• Q & A and Closing
• Mandi Seethaler, NCPSB
cpsboard.org
Guest Speaker
Deona Bien
Parent Advocate
cpsboard.org
Parent
Advocacy
Deona Bien, Mother of Aslyn Paige Ryan
Aslyn Paige Ryan 2/1/2003-2/7/2004 • Inadvertently left in a hot car while running errands with her sitter in Honolulu, Hawaii • Temperature of the day 85-degrees • First heat stroke death of 2004
From Pain to Advocacy Two days after being inadvertently left in a hot car, Aslyn succumbed to global brain damage from anoxia related to being left in a hot car. Most parents never recover-Some choose to advocate
2008 Hawaii Law Governor Linda Lingle • Educational component • Drivers' exam • Car rentals
HOT CARS ACT Many parents are advocating for the passage of the HOT CARS ACT. • Safety Alerts and reminders We long for the day that no children suffer a tragic death like our children.
Guest Speaker
Laura Dunn
NHTSA
cpsboard.orgNHTSA’s Programmatic Pediatric Vehicular
Heatstroke Prevention Activities
May CPS Coordinators Forum
May 26, 202113 The problem of heatstroke • Heatstroke has been at its highest levels on record in recent years and too many children have died of heatstroke because they were left or became trapped in a hot car. • It’s important for everyone to understand that children are more vulnerable to heatstroke and that ALL hot car deaths are preventable.
14
Programmatic Prevention Efforts
• Procedural Countermeasures for Preventing Pediatric Vehicular
Heatstroke in Child Care Settings
• Completion: September 2022, report to follow
• Goal is to identify and share best practices among child care providers for
preventing pediatric vehicular heatstroke.15
Programmatic Prevention Efforts
• NHTSA convened the Heatstroke Partnership Working Group
• Comprised of safety advocates, industry leaders, first responders and
employers to amplify the message of heatstroke prevention to wider
audiences.
• Especially focused on engagement with retailers and employers
• Utilize our heatstroke prevention assets and spread that message to constituencies and
employees
• All partner assets and newsletters can be found here:
https://www.cpsboard.org/car-seat-safety/kids-and-hot-cars/NHTSA Heatstroke Prevention Resources • New Heatstroke Prevention Checklist and Earned Media Materials https://www.trafficsafetymarketing.gov/get-materials/child- safety/heatstroke-prevention
Please contact me laura.dunn@dot.gov for more
information
Thank you!Guest Speaker
Elizabeth Nilsson
NHTSA
cpsboard.org2021 Heatstroke Campaign
Elizabeth Nilsson, Marketing Specialist
National Highway Traffic Safety Administration
May 202120 2020 Media Campaign Highlights • $2.6M investment • $1.35M added value • Ads were placed on radio, digital, and social media • Custom content opportunities 586,165,281 impressions
2021 Media Campaign Plans
• Goal: Remind parents and caregivers to always think:
“Where’s Baby? Look Before You Lock” to stop
Heatstroke deaths
• Target Audience: 25-44 year old parents
212021 Media Campaign Plans
• Paid advertising runs Wednesday, April 28 through Sunday, September
26
• National media buy with additional media placements in states with the
highest incidents of heatstroke
• Texas, Florida, California, Arizona, Georgia, North Carolina, Louisiana,
Tennessee, Oklahoma, Virginia, Alabama, Missouri, Kentucky, Ohio, Mississippi,
South Carolina, Arkansas, and Illinois.
• Ads will run on radio, digital, and on social
• Exploring custom content opportunities
• Developing a new digital video
• The total media budget is estimated at $2,100,000
22NHTSA Resources
Trafficsafetymarketing.gov
• Social Media Playbook (sample messages and
graphics)
• New Gained Access Graphics and Messaging
• Banner Ads
23NHTSA Resources
Trafficsafetymarketing.gov
• Sample Earned Media
(templates for press
releases and issue fact
sheet)
• Local community toolkit
• Sample video scripts and
checklist
• Bystander creative
materials
• Media Work Plan
24Thank you!
Elizabeth Nilsson
Elizabeth.Nilsson@dot.govGuest Speaker
Jan Null
NoHeatstroke.org
cpsboard.orgPediatric Vehicular
Heatstroke Deaths:
By the Numbers
May 26, 2021
Child Passenger Safety Board
Jan Null, CCM
San Jose State University
NoHeatstroke.org1
24
53
Pediatric Vehicular Heatstroke Deaths Circumstances 46% of “forgotten” children were to have been dropped off at childcare/ preschool .
Pediatric Vehicular Heatstroke Deaths
2020 Early Hypotheses • Fewer “Forgotten” PVH deaths because people staying at home and not transporting children • With kids at home an increase in “Gained Access” cases
“Forgotten” PVH Deaths
-62%“Gained Access” PVH Deaths
It Can Happen to Anyone! Accountant Coach Military Scientist Administrator Dad Mom Secretary Aunt Dentist Nurses Social Worker Baby Sitter Engineer Physician Student Barber Firefighter Police Teacher Barista Grandparent Police Officer Tradesman Childcare Provider Judge Principal Uncle Clergymen Lawyer Researcher Waiter
Pediatric Vehicular Heatstroke Deaths
An 80° Day
ACTIVE SAFETY RECOMMENDATIONS
Never leave a child unattended in a vehicle -
NOT EVEN FOR A MINUTE!
If you see a child unattended in a hot vehicle -
CALL 9-1-1
If a child is missing-
CHECK THE POOL FIRST then
VEHICLES, including their trunksCONTACT INFO
Jan Null, CCM
San Jose State University
http://noheatstroke.org
650-712-1876
jan.null@sjsu.eduGuest Speaker
Amy Artuso
National Safety Council
cpsboard.orgPediatric Vehicular
Heatstroke
Amy Artuso
May 26, 2021
CONFIDENTIAL ©2020 National Safety Council 44Legislative Report
One Child Is
Too Many
CONFIDENTIAL ©2020 National Safety Council 45nsc.org/hotcars
Available in Spanish
CONFIDENTIAL ©2021 National Safety Council 46nsc.org/hotcars
CONFIDENTIAL ©2020 National Safety Council 47CONFIDENTIAL ©2021 National Safety Council 48
CONFIDENTIAL ©2021 National Safety Council 49
Additional Resources
Communication Aid to assist in sharing information with others.
CONFIDENTIAL ©2021 National Safety Council 50Additional Resources
Cut and Share
Handout
1/2 sheet size,
2 per sheet
CONFIDENTIAL ©2021 National Safety Council 51Additional Resources
Create a consistent
routine.
Always look before
you lock.
CONFIDENTIAL ©2021 National Safety Council 52Safety Coach Cards
Talking Points Infographic (1/2 sheet size, 2 per sheet)
CONFIDENTIAL ©2021 National Safety Council 53DIY Mini-zine
CONFIDENTIAL ©2021 National Safety Council 54cpsboard.org/heatstroke
CONFIDENTIAL ©2020 National Safety Council 55Maximize Safety For Our
Youngest Passengers
Thank you!
Amy Artuso, MPH, CPST-I
Amy.Artuso@nsc.org
CONFIDENTIAL ©2020 National Safety Council 56Guest Speaker
Beth Warren
Safe Kids Worldwide
cpsboard.org2021 Safe Kids Worldwide
Heatstroke Prevention Campaign
Working together to raise awareness and save lives.
58Suite of Communications Resources
Infographic
Posters (English/Spanish) Postcards
Tip Sheet (English/Spanish)
59Specialty Toolkits
• First Responder
• Childcare
• Press Conference
• Rapid Response
• Talking Points
60Social Media Strategy
Social Media Guide
• Sample Facebook Posts
• Sample Tweets
• Images you can share
• Hashtags you can use
Big push on the third Wednesday of every month, join us!
https://www.safekids.org/take-action-prevent-heatstroke 61How to get started…
Sign Up for Heatstroke Prevention Campaign Updates
www.safekids.org/take-action-prevent-heatstroke
Receive monthly social media posts, resources and updates that you can share
with your friends, colleagues and partners.
Incorporate resources and social media into your existing programs
START TODAY
62Guest Speaker
Amber Rollins
Kids and Car Safety
cpsboard.org2021 Heatstroke Prevention
Amber Rollins
Kids and Car Safety
May 26, 2021Kids And Car Safety is a national nonprofit organization dedicated to protecting children and pets in and around motor vehicles
• Prospective Memory – remember to do
something in the future, conscious decision
making
• Habit Memory - “autopilot”, doing things
that are routine without thinking about it,
turns on automatically without a conscious
decision to do so, cannot account for
changes in routine
• Habit memory overpowers prospective
memory
Graphic: Dr. David Diamond, Memory Expert,
University of South FloridaContributing Factors • Change in routine • Lack of sleep - fatigue • Stress • Distractions, multitasking • Auto-pilot • Loss of awareness that baby is in car has happened to every parent (cup of coffee on top of car) • “False memories”
In the home…
Refrigerator left open
Microwave finished
Dryer cycle completed
Kitchen Timers
In the office…
Calendar alerts
Cell phone reminders
Sign-up for text alerts
In our vehicles…
Low fuel
Check battery, engine, etc.
Seat belt reminder
Door ajar
Parking brake on
Every vehicle should have a reminder to alert a driver if a child
has been left behind.Her parents didn’t know she’d
been left in the car…
… but the car knew
Design away the danger!!!• Introduced May 12, 2021 • Federal law requiring a safety standard for technology that detects a child inside a vehicle & notifies the driver & others • Requires a study of aftermarket technology to prevent hot car deaths • Variety of technologies available today that use motion, radar, lidar, carbon dioxide, etc. • On the market now… Hyundai & Kia
Thank you!
Contact information:
Amber Rollins
Amber@KidsAndCars.org
Janette Fennell
Janette@KidsAndCars.org
www.KidsAndCars.orgGuest Speaker
Joe Colella
JPMA
cpsboard.orgJuvenile Products Manufacturers Association Heatstroke Prevention Joe Colella Director of Child Passenger Safety May 2021
Contract and Manufacturer Lab
Members
JPMA (The Juvenile Products Manufacturers
Association) is the voice of the industry on
quality and safety for baby and children’s products
in North America.
It does so by advancing the interests of
manufacturers, parents, children and the industry
at large through product performance certification,
events, consumer education, and advocacy with the
goal of bringing safe, functional products to
market.JPMA: Industry Involvement
HIGHLIGHTS:
Technological
Educational Efforts Long-Term Solution
Solutions
National Heatstroke Vehicle Sensor Systems
Coalition Car Seats & Alert Systems
Collaborative Efforts Add-On Products (Hot Cars Act)
RESOURCES:
JPMA Position Statement
https://www.jpma.org/resource/collection/123B143F-DACF-4BBD-B683-
5F8817714440/JPMA_Hyperthermia_Statement.pdf
JPMA Educational Video
https://www.youtube.com/watch?v=U9zRFtE0PKgJoseph M Colella Director of Child Passenger Safety JPMA jcolella@jpma.org 301-466-8140
Guest Speaker
Sarah Haverstick
Goodbaby International
cpsboard.orgSensorSafeTM CPS Coordinator Forum | May 2021
Entrepreneurial Response SensorSafe – Spring 2020 82
Entrepreneurial Response
Photo Credit: Toyota
SensorSafe – Spring 2020 83Challenges: After Market Products
• Car seats should not be modified.
• Products should not be added from other manufacturers.
• Why?
– Against product usage instructions.
– Not crash tested with product.
– Potential projectile risk.
SensorSafe – Spring 2020 84SensorSafeTM
Why?
• Approached by firm that developed technology.
– Simple design.
– Not a complicated user-interface.
– Compatible with a wide range of vehicles.
– No change to basic car seat usage.
• Right thing to do.
SensorSafe – Spring 2020 86SensorSafeTM
Download the Insert receiver Secure child and Start driving to receive Alerts are also provided
free SensorSafeTM mobile into vehicle’s buckle chest clip alerts through receiver through caregiver’s
app** OBD2 port to engage SensorSafeTM when unsafe conditions smartphone
arise
**iOS and Android compatible
SensorSafe – Spring 2020 87SensorSafeTM
Create an Account Enable notifications Connect chest clip(s) and
receiver plug
SensorSafe – Spring 2020 88SensorSafeTM
Access to manuals and FAQs Add “family members” for
emergency contact
SensorSafe – Spring 2020 89SensorSafeTM
Examples of in-app notifications
SensorSafe – Spring 2020 90SensorSafe 3.0
Download the Secure child and Alerts are also provided
free SensorSafeTM mobile buckle chest clip through caregiver’s
app** to engage SensorSafeTM smartphone
• Coming Summer/Fall 2021
• Compatible with any vehicle
• Simple user interface for app connection
• Education updates planned
SensorSafe – Spring 2020Contact Us
• Safety Advocate
– Sarah Haverstick, CPST-I
– Sarah.haverstick@goodbabyint.com
– 937.415.3114
SensorSafe – Spring 2020 92Discussion
Q&A
cpsboard.orgNational Child Passenger Safety Board
Program Support
1-844-573-6531
(toll free)
secretariat@cpsboard.org
cpsboard.orgLocate meeting recordings on cpsboard.org
cpsboard.org/resource-center/together-we-can-move-child-passenger-safety-forward/
cpsboard.orgThank you!
Next CPS Coordinators Forum is
June 23, 2021
2pm ET/1pm CT
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