COVID-19 Impact on the UK's Independent C-Stores - Wave 2
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COVID-19 Impact on the UK’s Independent C-Stores - Wave 2
The report shows average footfall, turnover, basket spend and category sales growth in the UK’s symbol and indie
convenience stores on a 12-week rolling basis. As a point of reference, the 1st Government Public Announcement on
COVID-19 virus pandemic measures was on 12th March and the second announcement for lockdown in England was on
4th January.
WEEKLY AVERAGE FOOTFALL, BASKET SPEND AND SALES, 12 OCT 2020 – 03 JAN 2021
NB: Footfall refers to number of shopper baskets (transactions)
© 2020 The Retail Data Partnership Ltd
Web: www.retaildata.co.uk
Tel: 01780 480 562
Email: data@retaildata.co.ukConsumer Buying Habits During a National Lockdown
With the government imposing another strict set of lockdown rules similar to what we saw in March 2020 can we
expect similar consumer buying behaviour? This report will focus on areas of the retail market that saw large scale
growth in 20th April to 17th May 2020 compared to the same period the year prior (22nd April to 19th May 2019).
Categories with the Highest Growth
The dates for comparison are two 4-week periods. 20th April to 17th May 2020 and 22nd April to 19th May 2019. These
dates were picked to avoid Easter and the initial panic buying period to better represent ‘normal’ buying behaviour.
Below are the categories that saw the highest growth between these two periods. It is important to know that
alternative smoking (Vaping), hardware and arts and crafts are low value categories so a large percentage increase
doesn’t necessarily mean a large value increase.
© 2020 The Retail Data Partnership Ltd
Web: www.retaildata.co.uk
Tel: 01780 480 562
Email: data@retaildata.co.ukSub-Categories with the Highest Growth
The graph below identifies the highest growth sub-categories and what main category they belong to. It must be
reiterated that certain sub/categories are very low value therefore the high percentage growth might not correlate to
high value growth.
Products accounting for the majority of the Sub-Category growth:
1. Alcohol/Beer- Sales of lager sales contributed heavily to the 90.93% increase.
2. Alcohol/Wine- Sales of white wine contributed heavily to the 75.72% increase.
© 2020 The Retail Data Partnership Ltd
Web: www.retaildata.co.uk
Tel: 01780 480 562
Email: data@retaildata.co.ukProducts with the Highest Growth
Below are a series of tables identifying the top 3 products with the highest growth between the two 4-week periods.
Alcohol/Pops
Barcode Description First Sales Date % Growth Brand Product Type
5000289930574 Gordons Pink & Tonic Pm169 03/11/2016 1057% Gordon's Spirit-Based RTD
5032678004467 Vk Blue Pm249 07/11/2016 228% VK Spirit-Based RTD
5024993730459 Wkd Blue 4% Nrb Pm299 07/08/2015 205% WKD Spirit-Based RTD
Groceries/Fruit & Veg
Barcode Description First Sales Date % Growth Brand Product Type
5020379084192 Ff Broccoli 01/01/2017 467% Farm Fresh Fresh Vegetables
5020379027700 Iceberg Lettuce 18/04/2015 336% Farm Fresh Salad Vegetables
5020379010573 Mixed Peppers Pm 3S 14/04/2015 281% Farm Fresh Fresh Vegetables
Frozen/General
Barcode Description First Sales Date % Growth Brand Product Type
5010228000145 Mccain Jacket Potatoes 4Pk 02/01/2017 4874% McCain Frozen Vegetables
5000116107810 Birds Eye 10 Potato Waffles 26/01/2016 594% Birds Eye Frozen Vegetables
5000116112050 Be 12 Chicken Dippers 03/04/2017 518% Birds Eye Frozen Poultry
Groceries/General
Barcode Description First Sales Date % Growth Brand Product Type
5000157143129 Hz Tomato Ketch Squeezypm165 05/04/2019 1177% Heinz Tomato Ketchup
5020379149150 Hs Chip Shop Mushy Peas Pm50 09/04/2019 841% Happy Shopper Canned Vegetables
7613036114721 Carnation Cond Milk Pm199 20/07/2017 507% Carnation Canned Milk
Alcohol/Beer
Barcode Description First Sales Date % Growth Brand Product Type
7501064193040 Corona Extra Nrb 01/01/2017 4550% Corona Lager
5010038049198 Carling 16/08/2015 1569% Carling Lager
5010153870349 San Miguel 26/05/2018 782% San Miguel Lager
Alcohol/Cider & Perry
Barcode Description First Sales Date % Growth Brand Product Type
7393714367921 Kopparberg Mixed Fruit 21/08/2015 472% Kopparberg Cider
5035766048244 Strongbow Dark Fruit Pm675 03/11/2016 470% Strongbow Cider
7393714367938 Kopparberg S/Berry&Lime Can 24/10/2015 391% Kopparberg Cider
Frozen/Ice Cream
Barcode Description First Sales Date % Growth Brand Product Type
8711327319714 Cornetto Classico 16/01/2019 203% Cornetto Ice Cream
8711327320109 Cornetto Stawberry Cone 15/02/2019 177% Cornetto Ice Cream
8712100889233 Walls Solero Exotic 01/01/2017 143% Solero Ice Lolly
Alcohol/Spirits
Barcode Description First Sales Date % Growth Brand Product Type
5000289929417 Gordons Pink Gin 19/07/2017 362% Gordon's Gin
5010284100018 Malibu 01/01/2017 294% Malibu Liqueur
5099873012499 Jack Daniels Pm2299 07/11/2016 209% Jack Daniel's Whisky
Alcohol/Wine
Barcode Description First Sales Date % Growth Brand Product Type
7804320746401 Isla Negra Seashore Merlot 25/11/2017 604% Isla Negra Red Wine
7804320746326 Isla Negra Seashore Sauv Bl 29/11/2017 582% Isla Negra White Wine
5010134917964 Hardys Bin 161 Pm575 Sauv Bl 20/03/2019 489% Hardys White Wine
© 2020 The Retail Data Partnership Ltd
Web: www.retaildata.co.uk
Tel: 01780 480 562
Email: data@retaildata.co.ukSTORE SAMPLE
The data in this report is drawn from 3,028 independent symbol and unaffiliated convenience stores. The breakdown is
as follows: 351 stores in Wales, 264 stores in Scotland, 23 stores in Northern Ireland, 2,390 stores in England.
About TRDP Data Services
The Retail Data Partnership Ltd (TRDP) provides pure SKU and barcode level EPoS data from c. 3,000 independent symbol
and unaffiliated convenience stores, collected daily via our own proprietary EPoS system. TRDP do not estimate, project
or smooth out the data and therefore it provides sector suppliers an accurate view of category sales trends and distribution
of their products. TRDP data services include:
o Cleaning of raw EPoS data – identifying stores with data gaps and reconciling product descriptions at SKU
level for accurate sales statistics;
o Providing access to stores for suppliers to deliver distribution & R.o.S.-enhancing campaigns, which can be
tailored further through shop-profiling;
o Aggregating store- and barcode-level data as per client’s requirements.
We work with leading FMCG suppliers to the independent convenience channel, wholesaler partners, management
consultants as well as academic institutions to help them drive sales in the channel, improve their offer to independent
retailers, and understand the impact of legislative measures on retail sales. Our unique proposition (not available from
any major EPoS data houses):
✓ Data from an identifiable set of stores
✓ Unmatched granularity and accuracy down to each individual shopper basket
✓ Bespoke KPIs
✓ Concept testing and new product trials in-store
✓ Shopper coupons distributed to consumers via store tills
✓ Independent retailer surveys
✓ Retailer communication campaigns
For any data related enquiries, please contact Stephen Burnett on 01780 483041, Stephen.burnett@retaildata.co.uk
© 2020 The Retail Data Partnership Ltd
Web: www.retaildata.co.uk
Tel: 01780 480 562
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