Course Catalogue Master Programmes Incoming Exchange Students Paris Campus Spring 2023 2022/2023 - SKEMA Business School
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Catalogue 1ère version
2022/2023
Course Catalogue
Master Programmes
Incoming Exchange Students
Paris Campus
Spring 2023
1 / 72Catalogue 1ère version
2022/2023
Dear Exchange Students,
Welcome to SKEMA Business School !
Here are a few key instructions on how to consult properly the Paris Course Catalogue Spring 2023.
Please read these instructions carefully:
1) Students are required to choose one program and follow the courses within that one program. It is not
possible to mix and match courses from different programs due to frequent scheduling clashes.
2) Pay attention to the pre-requisites! We have highlighted the pre-requisites for courses in red. It is the
student’s responsibility to ensure he/she has the required academic background to successfully follow
the courses.
3) Special Note for Project and Program Management & Business Development Program: Certain
courses within this program have extra fees. Fees apply because students are able to obtain various
professional certifications once passing the course. The fees are directly linked with the enrollment of
the student in the professional certificate examination. Fee details are clearly indicated in the course
catalogue. Students choosing this program will be required to pay the required fees before receiving
their acceptance letter. The SKEMA International Office will contact students on the payment
procedure once the nomination period is complete.
4) Courses within the catalogue are subject to slight changes.
5) There is a maximum number of seats available per specialization program.
2 / 72Catalogue 1ère version
2022/2023
M1 GBE FRANCE .......................................................................................................................................... 5
CAREER MANAGEMENT (SPRING) ..................................................................................................................................................... 5
CORPORATE SOCIAL RESPONSIBILITY ................................................................................................................................................ 5
DESIGN THINKING ............................................................................................................................................................................. 6
FRENCH BEGINNER I SPRING (FOR NON NATIVE SPEAKERS) ............................................................................................................ 6
FRENCH BEGINNER II SPRING (FOR NON NATIVE SPEAKERS) ........................................................................................................... 7
FRENCH ELEMENTARY SPRING (FOR NON NATIVE SPEAKERS) ......................................................................................................... 8
FRENCH INTERMEDIATE SPRING (FOR NON NATIVE SPEAKERS) ....................................................................................................... 9
FRENCH POST BEGINNER SPRING (FOR NON NATIVE SPEAKERS) ................................................................................................... 10
INTERNATIONAL FINANCE ............................................................................................................................................................... 11
INTERNATIONAL MARKETING ......................................................................................................................................................... 12
MANAGEMENT OF INFORMATION SYSTEMS IN THE DIGITAL AGE ................................................................................................. 12
STRATEGY ........................................................................................................................................................................................ 13
ORGANISATIONAL DEVELOPMENT.................................................................................................................................................. 14
ESSENTIAL NEGOTATION SKILLS ...................................................................................................................................................... 16
FINANCIAL MODELING AND ECONOMETRICS ................................................................................................................................. 16
STRATEGIC MARKETING .................................................................................................................................................................. 17
INTERNATIONAL BUSINESS ........................................................................................................................ 19
ADVANCED STRATEGY ..................................................................................................................................................................... 19
CAREER MANAGEMENT 2 ............................................................................................................................................................... 19
EUROPEAN LEGAL ISSUES FOR BUSINESS........................................................................................................................................ 20
GLOBAL PRODUCT DEVELOPMENT AND MANAGEMENT ............................................................................................................... 21
INTERNATIONAL BUSINESS GAME: SKEMASIM ............................................................................................................................... 21
INTERNATIONAL FINANCE ............................................................................................................................................................... 22
INTERNATIONAL HUMAN RESOURCE MANAGEMENT .................................................................................................................... 23
RISK AND CRISIS MANAGEMENT FOR GLOBAL BUSINESSES ........................................................................................................... 24
EFFECTUAL LOGIC AND OPERATIONAL APPLICATIONS ................................................................................................................... 25
INTERNATIONAL CORPORATE GOVERNANCE ................................................................................................................................. 25
INTERNATIONAL NEGOTIATION PRACTICE ...................................................................................................................................... 26
INTERNATIONAL HUMAN RESOURCES & PERFORMANCE MANAGEMENT ................................................... 28
AGILE PROJECT MANAGEMENT ...................................................................................................................................................... 28
BENEFITS AND COMPENSATION IN INTERNATIONAL ORGANISATIONS ......................................................................................... 28
CAREER MANAGEMENT 2 ............................................................................................................................................................... 29
HR AND THE LEGAL ENVIRONMENT - COMPARATIVE LABOUR LAW .............................................................................................. 30
HR METRICS AND THE BALANCED SCORECARD .............................................................................................................................. 30
INFORMATION SYSTEMS FOR HRM................................................................................................................................................. 31
INTERNATIONAL LABOUR RELATIONS ............................................................................................................................................. 32
ORGANISATIONAL DEVELOPMENT AND CHANGE MANAGEMENT ................................................................................................. 32
PERSONAL AND PROFESSIONAL DEVELOPMENT FOR THE HR MANAGER ...................................................................................... 33
QUALITY OF LIFE AND WELL-BEING AT WORK ................................................................................................................................ 34
TRAINING AND DEVELOPMENT - DESIGNING INNOVATIVE LEARNING .......................................................................................... 36
DROIT DE LA FORMATION PROFESSIONNELLE CONTINUE .............................................................................................................. 36
GREEN HUMAN RESOURCE MANAGEMENT ................................................................................................................................... 37
HR MARKETING AND EMPLOYER BRANDING .................................................................................................................................. 37
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PROJECT AND PROGRAMME MANAGEMENT AND BUSINESS DEVELOPMENT .............................................. 39
CAREER MANAGEMENT 2 ............................................................................................................................................................... 39
MANAGING RISK, UNCERTAINTY AND COMPLEXITY ....................................................................................................................... 39
ORGANIZATIONAL PERFORMANCE MANAGEMENT (EXTRA FEES) ................................................................................................. 41
PORTFOLIO MANAGEMENT AND PMO (EXTRA FEES) ..................................................................................................................... 42
PRINCIPLES AND PRACTICE OF PERFORMANCE IMPROVEMENT .................................................................................................... 42
PROJECT FINANCING ....................................................................................................................................................................... 43
PROJECT PRACTICE PORTFOLIO 2 .................................................................................................................................................... 43
SUSTAINABLE AND ETHICAL PROJECT MANAGEMENT ................................................................................................................... 44
AI BUSINESS APPLICATIONS RELEVANT TO PROJECT MANAGEMENT............................................................................................. 45
BUSINESS PLANS, MODELS AND SOCIAL ENTREPRENEURSHIP ....................................................................................................... 46
INTERNATIONAL BUSINESS DEVELOPMENT : PROPOSALS, TENDERS & BIDS ................................................................................. 46
INTERNATIONAL STRATEGY AND INFLUENCE .............................................................................................. 48
AI FOR STRATEGY ............................................................................................................................................................................ 48
CAREER MANAGEMENT 2 ............................................................................................................................................................... 49
CONSULTING PROJECTS 2 ............................................................................................................................................................... 50
GROWTH STRATEGY ........................................................................................................................................................................ 50
INFLUENCE AND INTERNATIONAL NEGOTIATION ........................................................................................................................... 51
INTERNATIONAL MERGER & ACQUISITION ..................................................................................................................................... 52
KNOWLEDGE & DATA ANALYSIS ..................................................................................................................................................... 53
STRATEGIC MANAGEMENT OF INNOVATION ................................................................................................................................. 53
WEB 3.0 : INTERNET : MENACES OU ATOUTS ? .............................................................................................................................. 54
ADVANCED STRATEGIC MODELS ..................................................................................................................................................... 55
GESTION DE CRISE ........................................................................................................................................................................... 55
NOUVEAUX RISQUES ET NOUVEAUX DÉFIS .................................................................................................................................... 56
PREPARING FOR CONSULTING JOBS 2 ............................................................................................................................................ 57
RISK ANALYSIS ................................................................................................................................................................................. 58
SÉCURITÉ ÉCONOMIQUE ................................................................................................................................................................. 59
STRATEGIC CONSULTING................................................................................................................................................................. 60
SUSTAINABLE FINANCE AND FINTECH ........................................................................................................ 61
ASSET MANAGEMENT, GREEN BONDS & ESG INTEGRATION ......................................................................................................... 61
CAREER MANAGEMENT 2 ............................................................................................................................................................... 62
CLIMATE CHANGE RISK AND NET ZERO TRANSITION ...................................................................................................................... 63
CORPORATE INTEGRATED REPORTING ........................................................................................................................................... 64
DIGITALIZATION, M&A AND CORPORATE RESTRUCTURING STRATEGY ......................................................................................... 64
EXTRA FINANCIAL PERFORMANCE & REFINITIV EIKON DATASTREAM ........................................................................................... 65
FINANCIAL MODELING II (EXCEL + VBA) .......................................................................................................................................... 67
GOVERNANCE, REGULATION & ETHICS ........................................................................................................................................... 67
INTEGRATED THINKING & IMPACT INVESTMENT ........................................................................................................................... 68
SUSTAINABLE AND DIGITAL JOB MARKET OPPORTUNITIES ............................................................................................................ 69
CSR AND TAX ................................................................................................................................................................................... 70
PROGRAMMING WITH PYTHON II ................................................................................................................................................... 70
FUNDAMENTALS OF FINANCE ......................................................................................................................................................... 70
PROGRAMMING WITH PYTHON I .................................................................................................................................................... 71
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M1 GBE FRANCE
CAREER MANAGEMENT (SPRING)
Course Code PGE.FINM1.CRCOR.1004
ECTS Credits 1
Course Leader BEAUGRAND Audrey
Synchronous 6
Department Career Center - Employability
Program M1 GBE France
Prerequisites no
Course Description 3 worshops of 1h30 each :
1. Storytelling & Pitch
2. Preparation for recruitment interviews
3. The ALUMNI network: how to approach the network?
+ evaluation
+ Career Tuesdays
+ Career fairs/ recruitment days
Course Open to Belo /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia /Spring;#Suzhou /Spring
Exchange
Semester spring
Campus Belo Horizonte, Paris, Raleigh, Sophia, Suzhou
Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
Academic reference
Websites
CORPORATE SOCIAL RESPONSIBILITY
Course Code PGE.FINM1.HRCOR.0345
ECTS Credits 2
Course Leader BARRAQUIER Anne
Synchronous 24
Department Dept. Stratégy, Entrepreneurship and Economics
Program M1 GBE France
Prerequisites Students should master fundamental knowledge on strategic management and financial
markets.
Course Description the course is intended to provide the necessary knowledge to understand how a firm can
become socially responsible and integrate sustainability practices.
Course Open to Belo /Spring;#Paris /Spring;#Sophia /Spring;#Suzhou /Spring
Exchange
Semester spring
Campus Belo Horizonte, Paris, Sophia, Suzhou
Evaluation
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Final Examination 0
(%)
Continuous 100
Assessment (%)
Academic reference Provided on K2
Websites Provided on K2
DESIGN THINKING
Course Code PGE.FINM1.STCOR.0814
ECTS Credits 3
Course Leader MELILLO Francesca
Synchronous 18
Department Dept. Management of projects, Information Systems and Supply Chains
Program M1 GBE France
Prerequisites -none
Course Description A multi campus workshop based course to highlight why Design Thinking is so relevant for
business today. The Design thinking process is an iterative process which means you
constantly revise you thinking, changing your vision and ideas according to feedback
received. A powerful creative tool that can drive a brand, business or an individual forward
positively with innovative solutions
Course Open to Belo /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia /Spring;#Suzhou /Spring
Exchange
Semester spring
Campus Belo Horizonte, Paris, Raleigh, Sophia, Suzhou
Evaluation
Final Examination 50
(%)
Continuous 50
Assessment (%)
Academic reference
Websites The deep dive (IDEO) (22min)
https://www.youtube.com/watch?v=2Dtrkrz0yoU
Lucky Iron Fish (3min43)
https://www.youtube.com/watch?v=iY0D-PIcgB4
d.school Paris and the aging simulator (1min25)
https://www.youtube.com/watch?v=jD5XwdgAq_s
How it works : Design Thinking (5min51)
https://www.youtube.com/watch?v=pXtN4y3O35M
Design Thinking - Tim Brown, CEO and President of IDEO (26min42)
https://www.youtube.com/watch?v=U-hzefHdAMk
FRENCH BEGINNER I SPRING (FOR NON NATIVE SPEAKERS)
Course PGE.FINM1.LGCOR.4339
Code
ECTS 2
Credits
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Course POMMIER Jean-Paul
Leader
Synchronou 24
s
Department Dept. Languages and Personal Development
Program M1 GBE France
Prerequisite There are no-prerequisites for this course.
s
Course This course is designed for students with no prior knowledge of the language and offers an
Description introduction to French language and francophone culture. Students will study French pronunciation
and develop knowledge of the language in all four skills at a basic level. By the end of this course
(French Beginner I and II), students will be able to communicate in a range of daily life situations at a
basic level. The course aims to prepare students for a period of study abroad by increasing cultural
awareness of France and other francophone countries and to enable students to acquire language
skills and attitudes for further study of French.
Overall, this course prepares students to reach a level comparable to A1 CEFR.
Course Paris /Spring;#Sophia /Spring
Open to
Exchange
Semester spring
Campus Lille, Paris, Sophia, Suzhou
Evaluation
Final 0
Examination
(%)
Continuous 100
Assessment
(%)
Academic
reference
Websites Apprendre le français avec RFi :
https://savoirs.rfi.fr/fr/recherche/rubrique/apprendre/objectif/apprendre-et-perfectionner-le-
francais-2707
Apprendre le français avec TV5 Monde :
http://apprendre.tv5monde.com/?utm_source=tv5monde&utm_medium=metanav&utm_campaign=
langue-francaise_apprendre-le-francais
Français Intéractif : http://www.laits.utexas.edu/fi/home
Dictionnaire en ligne Reverso : http://dictionnaire.reverso.net/
FRENCH BEGINNER II SPRING (FOR NON NATIVE SPEAKERS)
Course PGE.FINM1.LGCOR.4361
Code
ECTS 2
Credits
Course POMMIER Jean-Paul
Leader
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2022/2023
Synchronou 24
s
Department Dept. Languages and Personal Development
Program M1 GBE France
Prerequisite Students must have completed French Beginner I.
s
Course This course is the continuation of French Beginner I and offers an introduction to French language and
Description francophone culture. Students will study French pronunciation and develop knowledge of the
language in all four skills at a basic level. By the end of this course (French Beginner I and II), students
will be able to communicate in a range of daily life situations at a basic level. The course aims to
prepare students for a period of study abroad by increasing cultural awareness of France and other
francophone countries and to enable students to acquire language skills and attitudes for further
study of French.
Overall, this course prepares students to reach a level comparable to A1 CEFR.
Course Paris /Spring;#Sophia /Spring
Open to
Exchange
Semester spring
Campus Lille, Paris, Sophia, Suzhou
Evaluation
Final 0
Examination
(%)
Continuous 100
Assessment
(%)
Academic
reference
Websites Apprendre le français avec RFi :
https://savoirs.rfi.fr/fr/recherche/rubrique/apprendre/objectif/apprendre-et-perfectionner-le-
francais-2707
Apprendre le français avec TV5 Monde :
http://apprendre.tv5monde.com/?utm_source=tv5monde&utm_medium=metanav&utm_campaign=
langue-francaise_apprendre-le-francais
Français Intéractif : http://www.laits.utexas.edu/fi/home
Dictionnaire en ligne Reverso : http://dictionnaire.reverso.net/
FRENCH ELEMENTARY SPRING (FOR NON NATIVE SPEAKERS)
Course PGE.FINM1.LGCOR.4340
Code
ECTS 2
Credits
Course POMMIER Jean-Paul
Leader
Synchronou 24
s
Department Dept. Languages and Personal Development
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Program M1 GBE France
Prerequisite There are no pre-requisites for this course.
s
Course This course is designed for students who have an elementary knowledge of French and who have
Description approximately 100-150 hours of prior study. Students will further develop their ability to use French
in the four skills (speaking, listening, reading and writing), improve their pronunciation and increase
their confidence in the language. By the end of this course, students will be able to deal with a diverse
range of daily life situations and communicate on a range of familiar topics. The course aims to
prepare students for a period of study abroad by increasing cultural awareness of France and other
francophone countries and to enable students to acquire language skills and attitudes for further
study of French.
Overall, students will attain a level comparable to A2 CEFR.
Course Paris /Spring;#Sophia /Spring
Open to
Exchange
Semester spring
Campus Lille, Paris, Sophia, Suzhou
Evaluation
Final 0
Examination
(%)
Continuous 100
Assessment
(%)
Academic
reference
Websites Apprendre le français avec RFi :
https://savoirs.rfi.fr/fr/recherche/rubrique/apprendre/objectif/apprendre-et-perfectionner-le-
francais-2707
Apprendre le français avec TV5 Monde :
http://apprendre.tv5monde.com/?utm_source=tv5monde&utm_medium=metanav&utm_campaign=
langue-francaise_apprendre-le-francais
Français Intéractif : http://www.laits.utexas.edu/fi/home
Dictionnaire en ligne Reverso : http://dictionnaire.reverso.net/
FRENCH INTERMEDIATE SPRING (FOR NON NATIVE SPEAKERS)
Course PGE.FINM1.LGCOR.4341
Code
ECTS 2
Credits
Course POMMIER Jean-Paul
Leader
Synchronou 24
s
Department Dept. Languages and Personal Development
Program M1 GBE France
Prerequisite There are no pre-requisites for this course.
s
9 / 72Catalogue 1ère version
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Course This course is designed for students who have an intermediate knowledge of French (students who
Description have successfully passed the Elementary (A2) course or who have approximately 200-250 hours of
prior study). Students will further develop their ability to use French in the four skills (speaking,
listening, reading and writing) in familiar work and social contexts. By the end of this course, students
will be able to communicate in a range of social and professional situations at intermediate level. The
course aims to prepare students for a period of study abroad by further consolidating cultural
awareness of France and other francophone countries and to enable students to acquire language
skills and attitudes for further study of French.
Overall, students will attain a level comparable to B1 CEFR.
Course Paris /Spring;#Sophia /Spring
Open to
Exchange
Semester spring
Campus Lille, Paris, Sophia, Suzhou
Evaluation
Final 0
Examination
(%)
Continuous 100
Assessment
(%)
Academic
reference
Websites Apprendre le français avec RFi :
https://savoirs.rfi.fr/fr/recherche/rubrique/apprendre/objectif/apprendre-et-perfectionner-le-
francais-2707
Apprendre le français avec TV5 Monde :
http://apprendre.tv5monde.com/?utm_source=tv5monde&utm_medium=metanav&utm_campaign=
langue-francaise_apprendre-le-francais
Dictionnaire en ligne Reverso : http://dictionnaire.reverso.net/
FRENCH POST BEGINNER SPRING (FOR NON NATIVE SPEAKERS)
Course PGE.FINM1.LGCOR.4342
Code
ECTS 2
Credits
Course POMMIER Jean-Paul
Leader
Synchronou 24
s
Department Dept. Languages and Personal Development
Program M1 GBE France
Prerequisite There are no pre-requisites for this course.
s
Course This course is designed for students who have a basic knowledge of French (students will have
Description successfully passed the Beginner I and II course or have approximately 50 hours of prior study).
Students will consolidate their pronunciation and their knowledge of the language in all four skills at a
basic level. By the end of this course, students will be able to communicate in a range of simple daily
10 / 72Catalogue 1ère version
2022/2023
life situations. The course aims to prepare students for a period of study abroad by increasing cultural
awareness of France and other francophone countries and to enable students to acquire language
skills and attitudes for further study of French.
Overall, students will attain a level comparable to A1 CEFR.
Course Paris /Spring;#Sophia /Spring
Open to
Exchange
Semester spring
Campus Lille, Paris, Sophia, Suzhou
Evaluation
Final 0
Examination
(%)
Continuous 100
Assessment
(%)
Academic
reference
Websites Apprendre le français avec RFi :
https://savoirs.rfi.fr/fr/recherche/rubrique/apprendre/objectif/apprendre-et-perfectionner-le-
francais-2707
Apprendre le français avec TV5 Monde :
http://apprendre.tv5monde.com/?utm_source=tv5monde&utm_medium=metanav&utm_campaign=
langue-francaise_apprendre-le-francais
Français Intéractif : http://www.laits.utexas.edu/fi/home
Dictionnaire en ligne Reverso : http://dictionnaire.reverso.net/
INTERNATIONAL FINANCE
Course Code PGE.FINM1.FICOR.0514
ECTS Credits 4
Course Leader GROSLAMBERT Bertrand
Synchronous 24
Department Dept. Accounting and Finance
Program M1 GBE France
Prerequisites -none
Course Description -This course provides an overview of the nature and operation of global capital markets and
traded financial instruments. Students are exposed to the organisation of the international
financial system and the markets for stocks, bonds, commodities and foreign exchange
Course Open to Belo /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia /Spring;#Suzhou /Spring
Exchange
Semester spring
Campus Belo Horizonte, Lille, Paris, Raleigh, Sophia, Stellenbosch-Le Cap, Suzhou
Evaluation
Final Examination 60
(%)
Continuous 40
Assessment (%)
Academic reference Principles of Corporate Finance, 12/e.Brealey, Myers and Allen. McGraw-Hill ed.
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Websites
INTERNATIONAL MARKETING
Course Code PGE.FINM1.MKCOR.0413
ECTS Credits 3
Course Leader CASTILHOS Rodrigo
Synchronous 24
Department Dept. Marketing
Program M1 GBE France
Prerequisites none
Course Description Todays highly globalized economy imposes several challenges for firms. Cultural, economic,
competitive, regulatory, and infrastructural particularities of regions and countries
fundamentally affect the ways in which companies conceive and implement their
international presence worldwide. This course provides state-of-art foundations and tools to
(1) critically analyze the globalized marketplace and international consumers, (2) identify
country-specific opportunities for doing business, and (3) devise marketing strategies for
successfully competing in international markets.
Course Open to Belo /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia /Spring;#Suzhou /Spring
Exchange
Semester spring
Campus Belo Horizonte, Lille, Paris, Raleigh, Sophia, Suzhou
Evaluation
Final Examination 40
(%)
Continuous 60
Assessment (%)
Academic reference
Websites
MANAGEMENT OF INFORMATION SYSTEMS IN THE DIGITAL AGE
Course Code PGE.FINM1.ISCOR.0703
ECTS Credits 4
Course Leader BOUKEF Nabila
Synchronous 21
Department Dept. Management of projects, Information Systems and Supply Chains
Program M1 GBE France
Prerequisites You need to have basic knowledge about management and economics, including
understanding the general structure and functioning of organizations.
Course Description Advances in information technology (IT) have transformed business models, organizational
structures and processes, and the methods for sustaining innovation and firm performance.
IT has impacted business activities such as product design, production, purchasing,
marketing, customer and supplier relationships, and human resource management, and has
contributed significantly to productivity growth. Most firms have realized that IT-based
innovation is a strategic imperative. The Internet and associated technological innovations
have helped in restructuring the global economy into a networked economy characterized by
unprecedented levels of electronically-mediated communication, collaboration, and
commerce.
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With information technologies becoming an important force that shapes entire industries
and creates value in firms, it is important that you as future business leaders understand the
potential role of IT in creating value and competitive advantage. The objective of this course
is to help you develop the critical thinking to assess how IT and systems shape business
strategy, innovation, and operations in firms, with the key goal of helping you be better
prepared to analyse and evaluate business challenges for maximizing the impact of IT on
products, processes and services in different settings. This course will help you develop
sophisticated understanding of the links between IT, business strategy and business process.
You will also gain an appreciation of the organizational and management practices that
complement IT investments and that are needed to extracting the appropriate return on IT
investments.
Course Open to Belo /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia /Spring;#Suzhou /Spring
Exchange
Semester spring
Campus Belo Horizonte, Paris, Raleigh, Sophia, Stellenbosch-Le Cap, Suzhou
Evaluation
Final Examination 40
(%)
Continuous 60
Assessment (%)
Academic reference Required readings will be provided to you.
Websites We will use K2 as the course website.
STRATEGY
Course Code PGE.FINM1.STCOR.0801
ECTS Credits 4
Course Leader CIRILLO Bruno
Synchronous 30
Department Dept. Stratégy, Entrepreneurship and Economics
Program M1 GBE France
Prerequisites None
Course Description This strategy course introduces the fundamental concepts, analytical tools, and strategic
options at the basis of strategic analysis and action. We will use a combination of lectures,
case studies and a team project to explore and apply theoretical frameworks and
methodologies in different industry and company situations. For instance, we will explore
methods for assessing the strength of competition and the relative bargaining power, for
anticipating competitors actions, for analyzing cost and value structures and their relevance
to competition, and for assessing potential changes in the scope of the firm (diversification
and vertical integration).
Course Open to Belo /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia /Spring;#Suzhou /Spring
Exchange
Semester spring
Campus Belo Horizonte, Lille, Paris, Raleigh, Sophia, Stellenbosch-Le Cap, Suzhou
Evaluation
Final Examination 50
(%)
Continuous 50
Assessment (%)
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Academic reference Grant, R. M. (2016). Contemporary strategy analysis and cases: text and cases, 9th Edition.
John Wiley & Sons.
Websites
ORGANISATIONAL DEVELOPMENT
Course Code MSC.TRCM1.STCOR.0011
ECTS Credits 4
Course Leader MCGETRICK, Desmond-EXT
Synchronous 24
Department Dept. Stratégy, Entrepreneurship and Economics
Program M1 GBE France
Prerequisites None
Course Description Amidst the myriad challenges of the decade ahead (including COVID19, climate crises,
income & wealth distribution, speculative finance, challenges to trust in authority), what
practices and principles could guide organizations, as well as their constituent members
(including employees, manager, executives, shareholders, and stakeholders)?
Your course in Organizational Development moves beyond the idea that there are
organizational patterns (e.g., functional, divisional, matrix) that we can simply impose from
above, and invites you on a journey under the surface of the Iceberg to explore how an
Organization may engage in sense-making, particularly though not exclusively, in times of
transition and disruption.
The expected outcome is that students will gain a deeper understanding of the assumptions
that underpin an organizational, as well as a hands-on skill set for engaging in organization
development.
NB: Please DO NOT take this class UNLESS you are willing and able to participate fully:
CAMERA ON during all online sessions, accepting that your videos may be shown during the
live sessions, ATTENDING PHYSICALLY in the classroom when that is scheduled, participation
in all GROUP ACTIVITIES
Individual Participation Grade 20%
Remember to turn your camera on at all times, when online (both in the main room and in
the breakout rooms)
Use the chat function to offer feedback, and ask questions
Share your experience when invited
In the classroom, aim to establish eye contact and warm interactions (switch off and put
away your phone, close down computer screens during discussions)
Group Participation Grade 20%
The group is the key architecture of connection during this class
Look out for your group members during and between classes
Plan to sit close to each other at each session
During office hours, join with your team and offer the status of your research project
For Coaching Circles, (all Face to Face [F2F] sessions), be sure to follow process in a spirit of
support
Individual Video Production 30%
Intention-Setting (F2F ONE), OR
Feedback on Experience of doing Empathy Walk (F2F TWO)
Feedback on Experience of doing Coaching Circle as Case Giver (F2F TWO & Later F2F
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Sessions)
Feedback on Experience of doing Coaching Circle as Coach (F2F TWO & Later F2F Sessions)
Personal Commentary on the Film Social Dilemma (F2F ONE)
Personal Commentary on the Recordings about Dayna Cunningham on K2 (F2F ONE)
Feedback on Experience « Stepping into the Field of the Future » (F2F THREE)
Feedback from experience of writing « Letter from Self to self » (F2F FOUR)
Feedback on Experience of doing Empathy Walk at Home (F2F TWO)
Group Presentation 30%
Interest Area or Core Question to Explore
Experience of doing Stakeholder Interviews OR Experience of doing a Learning Journey
Addressing a classic topic in Organizational Development and Addressing it in the context of
learning from the classroom
o Using OKR (Objectives and Key Results) to guide the organization
o Managing Workforce Diversity & Wellbeing
o Element of Organizational Patterns: Strategy (What?), Staffing (Who?), Incentives (Why?)
o Organization Design: Comparing different organization types, including Functional,
Divisional, Matrix Organizations
o CONTINUOUS CHANGE Self-designing Organizations Learning Organizations Built-to-
Change Organizations
o TRANSFORMATIONAL CHANGE: Culture Change
Session Category & # Duration Online / On Campus Theme
1) ONLINE ONE 90 mins. Online Intro
2) ONLINE TWO 90 mins. Online Intention Setting
3) F2F ONE 180 mins. (plus break) On Campus Co-Initiation
4) OFFICE HOURS ONE 30 mins. Online Topic/Team Set.
Research methods chosen/questions
5) F2F TWO 180 mins. (plus break) On Campus Co-Sensing
6) ONLINE THREE 90 mins. Online Field of the Future
7) F2F THREE 180 mins. (plus break) On Campus Presencing
8) OFFICE HOURS TWO 30 mins. Online Research finished/final questions
9) F2F FOUR 180 mins. (plus break) On Campus Co-Creating
10) ONLINE FOUR 90 mins Online Prototype Accelerator
11) OFFICE HOURS THREE 30 mins. Online Share Presentation Outline/ Format Questions
12) F2F FOUR 180 mins. (plus break) On Campus Co-Evolving
13) ONLINE FIVE 90 mins Online Conclusions & Goodbyes
Course Open to Spring Paris, Spring Sophia
Exchange
Semester spring
Campus Paris, Sophia
Evaluation
Final Examination 0
(%)
Continuous 100
Assessment (%)
Academic reference
Websites
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ESSENTIAL NEGOTATION SKILLS
Course Code MSC.TRCM1.PMCOR.0010
ECTS Credits 4
Course Leader SPIER Peter
Synchronous 24
Department Marketing
Program M1 GBE France
Prerequisites
Course Description (My faith!I have been speaking prose for forty years without knowing it), observes Molière's
'Bourgeois gentilhomme'. The same could be said of negotiation. We all do it, whether we
realize it or not, and a great deal can be gained from learning to do it better. This skill will be
paramount for careers in sales, key account management, purchasing, business
development.. but it is also key in teamwork, conflict management, relationship building and
a myriad other situations involving interaction between two or more parties. The list of
different negotiation situations we might encounter is endless and varied: buying a souvenir,
a car, an appartment; deciding on a holiday destination or a new sofa with your partner;
asking your neighbour to turn down the stereo or look after your cat; negotiating a new deal
with a supplier or a client; setting up an agreement with a new distributor or agent... As a
means of reaching agreement and navigating differences, it is an essential tool for living and
working abroad, or working with international partners or clients. Good negotiation skills
presuppose an ability to interact constructively with others; cultural differences add one
more dimension to this, and it is useful to reflect on how these differences impact the
negotiation process. This course will take up and build on frameworks and concepts
encountered in the multicultural management course and explore how they play out in a
negotiation situation. To do so, we must first develop our knowledge and understanding of
the nature and dynamics of negotiation itself. The course will involve a balanced approach,
with some theory, practical negotiation exercises and case studies. On international
campuses, there will naturally be some degree of emphasis on learning to negotiate within
the local culture.
Course Open to ----
Exchange
Semester spring
Campus Paris, Sophia
Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
Academic reference
Websites
FINANCIAL MODELING AND ECONOMETRICS
Course Code MSC.TRCM1.FICOR.0003
ECTS Credits 4
Course Leader LA TORRE Davide
Synchronous 24
Department Finance
Program M1 GBE France
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Prerequisites Basic Mathematics and Statistics.
Course Description Basic Financial Mathematics. Analytics. Linear Programming. Integer Programming.Quadratic
Programming. Financial Portfolio Management. Linear Regression.Basic Time Series Analysis.
LO6.1 : To analyze and apply advanced concepts in a specialized discipline : LG6 : Graduates
should be able to think critically and to assess business issues in a specialized disciplineLO6.2
: To assess a business issue and formulate solutions in a specialized discipline : LG6 :
Graduates should be able to think critically and to assess business issues in a specialized
disciplineLO4.3 : To benchmark existing knowledge and apply it to finding new solutions to
problems : LG4 : Graduates should be able to manage in the global knowledge economy
Course Open to ----
Exchange
Semester spring
Campus Paris, Sophia
Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
Academic reference
Websites
STRATEGIC MARKETING
Course Code MSC.TRCM1.MKCOR.0009
ECTS Credits 4
Course Leader SANFIORI, Giorgia-EXT
Synchronous 24
Department Marketing
Program M1 GBE France
Prerequisites
Course Description Course Description
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an
increasingly complex customer journey, innovative technologies, start-ups which disrupt
traditional channels and a new generation of tech-savvy clients. How should students and
practitioners adapt to this shifting landscape and address the skills gap that many of today's
marketers face?
The course is aimed at helping students look at the entire marketing mix in light of the strategy
of the firm. It is most helpful to students pursuing careers in which they need to look at the
firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and
product managers. Course
Overview The first module of the course, What is Marketing Strategy? focuses on the purpose
and function of marketing strategy, as well as its relationship to competitive advantage. The
second module, Finding Profit Opportunities, introduces several techniques for analyzing the
potential of a specific firm in a specific industry. This will involve looking at technology and
consumer tests and evaluating the gap between consumer willingness to pay and supplier
opportunity cost.The third module, Creating Competitive Advantage, looks at several
successful firms and asks how they are and became different. We will continue to look at
added value and spend time identifying the resources of these firms. The fourth module,
Challenging Competitive Advantage, looks at several situations where smaller firms challenge
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the advantages of more established competitors. We will look at the options of such challenges
considering the nature of the resources supporting their rivals. In the process we will spend
time forecasting competitive dynamics. The fifth module, Creating Corporate Advantage,
explores how the scope of firms are influenced by resources that are shared across products.
In particular, we will look at cross selling, umbrella branding, and customer intelligence. The
last module, Using Digital marketing for the best is the part of the process of specifying an
organizations opportunities to maximize profits and the digital initiatives. The aim of this part
of the course is to expose the digital marketing strategies of firms, and to explain how they
use multiple channels to communicate and initiate marketing campaigns. Social media is now
key for digital marketing campaigns: videos are going viral; games create the buzz, etc.
Social media has changed the way brands and consumers interact.Course Themes per Session8
SESSIONS TOTAL ON CAMPUS or on-line if necessary Session 1 On Campus THEMESMarketing
strategy: introduction and overview Introduction Market drivers Impact of competition
Nature of competitive strategy The classic approach to the formulation of strategyProcess for
formulating a competitive strategy Strategy identification and selectionSession 2 On Campus
Portfolio analysis Introduction The product life cycleProduct life cycle stages The
product/service portfolio Portfolio models Session 3 On Campus Market
analysisIntroductionDimensions of market analysisActual and potential market size Market
growthKey success factors bases of competition Risks in high growth markets Session 4 On
campus Analyzing competition Introduction Nature of competition and identification of an
Evaluation Presentation of the analysis of the case study organizations competitors
Understanding competitors strategiesIdentifying competitors Sources of information about
competitors Benchmarking Session 5 On Campus Analyzing the customer in the market place
Introduction Models of consumer behaviour Psychological factors influencing the buying
decision process Social factors influencing the buying decision process Role for market
researchSession 6 On Campus Market Segmentation, Targeting and Positioning The Nature
and Purpose of SegmentationApproaches to Segmenting MarketsFactors Affecting the
Feasibility of SegmentationApproaches to SegmentationThe Bases for
SegmentationGeographic and Geodemographic Techniques Demographic
SegmentationBehavioral SegmentationPsychographic and Lifestyle SegmentationApproaches
to Segmenting Industrial Markets Market TargetingDeciding on the Breadth of Market
CoverageProduct Positioning: The Battle for the MindSession 7On Campus Digital
MarketingMobile MarketingDesigning e-commerce solutions for mobileSEMReferencement
(SEO)AdvertisingSEASocial media & CurationSMOBuilding a landing page and developing
a viable ecosystemSession 8 On Campus EXAM
Course Open to ----
Exchange
Semester spring
Campus Paris, Sophia
Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
Academic reference
Websites
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INTERNATIONAL BUSINESS
ADVANCED STRATEGY
Course Code PGE.APPM2.STCOR.3311
ECTS Credits 3
Course Leader JOLINK Albert
Synchronous 18
Discipline Autre
Program International Business
Prerequisites Strategy 1 (M1)
Course Description In this course you will learn more about the theory and practice of collaborations of firms,
from the motivation to collaborate with other firms to the organizational structuring of
collaboration. The objective of the course is to understand how companies elaborate
strategic collaboration to support corporate performance. It is a condition to survive for
startup companies. It often is a means to guarantee profitability for larger corporations.
However, it is difficult to achieve in the long run and may put the company at risk if not
successful.
By using a combination of lectures, case studies, and team projects, this course will provide
an overview of collaborative options in different contexts.
Course Open to Paris /Spring;#Raleigh /Spring
Exchange
Semester spring
Campus Paris, Raleigh, Stellenbosch-Le Cap, Suzhou
Evaluation
Final Examination 50
(%)
Continuous 50
Assessment (%)
Academic reference Child et al. (2019) Cooperative Strategy, Oxford University Press
Websites
CAREER MANAGEMENT 2
Course Code MSC.FMIM2.FICOR.0223
ECTS Credits 1
Course Leader BEAUGRAND Audrey
Synchronous 6
Discipline Autre
Program International Business
Prerequisites No prerequisites.
Course Description This course is managed by the Talent & Careers Department. In order to validate this course,
students have to:
1 MANDATORY : take the questionnaire « Talents » PRADITUS (Personalities in the
workplace, Work relationships, Strengths and areas of improvement) + take 2 Mooc, one on
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Personal Profile & Soft skills and a second on Salary Negotiation + EVALUATION
2 NOT MANDATORY : Attend Career Events during the semester organized by the Talent &
Careers team on your campus or by our partners companies
MAIN CONTACTS FOR YOUR PROGRAM:
LILLE: Audrey BEAUGRAND & Feryel HOUSSEIN
PARIS: Laura SINDONINO, Sophie Ripoche & Janice M'BENGO (for International students)
SOPHIA: Sylvie MARTINAUD, Anne DUFLOS (for International students)
SUZHOU : April YANG
RALEIGH : Amanda CHAMBERLAIN
BELO HORIZONTE : Geneviève POULINGUE & Ana Cristina BRAGA
Course Open to Belo /Spring;#Lille /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia /Spring
Exchange
Semester spring
Campus Belo Horizonte, Paris, Sophia
Evaluation
Final Examination 50
(%)
Continuous 50
Assessment (%)
Academic reference Lectures obligatoires / Required readings:
Lectures Recommandées / Recommanded readings:
Websites None.
EUROPEAN LEGAL ISSUES FOR BUSINESS
Course Code MSC.IBNM2.LTCOR.0003
ECTS Credits 3
Course Leader STAPLETON, Arthur-EXT
Synchronous 18
Discipline Autre
Program International Business
Prerequisites n/a
Course Description This course provides an understanding of the essential elements of International contracts.
Thus, students will become familiar with an International contract in particular real
international contracts, templates and contract forms. They will develop skills to identify the
main clauses and the unavoidable elements of an international agreement. Students will
become familiar and comfortable with the contract terms, so that they could be aware of
contract traps.
Course Open to Paris /Spring
Exchange
Semester spring
Campus Paris
Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
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Academic reference A powerpoint file is available on K2.
Websites
GLOBAL PRODUCT DEVELOPMENT AND MANAGEMENT
Course Code MSC.IBNM2.MKCOR.0019
ECTS Credits 5
Course Leader REICHERT, Roger-EXT
Synchronous 30
Discipline Autre
Program International Business
Prerequisites -
Course Description The world is becoming increasingly connected, raising many challenges in terms of
organisational management, product development and cross-border collaboration. Global
product development is a new way of thinking that aims to utilise and manage the power of
the global market to design and manufacture intelligent, sustainable and internationally
competitive products.This course develops highly employable leaders able to respond to the
challenges and demands of modern globalised markets. Students are introduced to cutting-
edge technologies for worldwide product development and management, including concept
creation and creativity for practical product engineering. We will use the approach of "design
thinking" as the front end method for this course.
Course Open to Paris /Spring
Exchange
Semester spring
Campus Paris, Stellenbosch-Le Cap
Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
Academic reference Don Norman (2013), The Design of everyday things. Basic books
Peter G. Rowe(1987) Design Thinking, The MIT Press
Roger Martin (2009) The Design of business, Harward Business Press
Marc Stickdorn and Jakob Schneider (2011), This is service design thinking, John Wiley &
Sons, Inc.
Richard D. Lewis (2006)When cultures collide. Hachette Book Group
Peter Watson (2006) Ideas: a history. Phoenix
Websites
INTERNATIONAL BUSINESS GAME: SKEMASIM
Course Code MSC.IBNM2.STCOR.0032
ECTS Credits 3
Course Leader MESCHI Pierre Xavier
Synchronous 18
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Discipline Autre
Program International Business
Prerequisites Strategy
Course Description The « SKEMA Multicampus Business Simulation » (otherwise known as SKEMASIM) course is
a
5-day seminar organized simultaneously in the different SKEMA campuses across the world
(France, Brazil, China and USA). It is made up of the business simulation itself, some tutorial
conferences, and the writing of an annual activity report. The « SKEMA Multicampus
Business
Simulation » is a business game simulating the general management of mid-sized fictitious
firms located in different countries (France, Brazil, China and USA, for further information,
see
Participants Guide). Some tutorial conferences will be arranged in order to present the rules
of the game, the simulation scenarios, the features of the different countries environment,
the quarterly (strategic, partnership, managerial, financial, marketing, human ) decisions that
will have to be made by each team of students. A comprehensive analysis presenting the
corporate strengths and weaknesses of these fictitious firms will be provided to each team.
To this aim, a particular attention will be paid to the comparative economic advantage of
each country (especially in terms of labour cost, R&D cost, long-term interest rate, tax rate )
and to the different growth options that available in this simulation (local and international
alliances, subcontracting, ). Throughout the seminar, the tutorial conferences will also allow
the simulation administrators to inform the different teams about the changes in their
respective countrys environment as well as their quarterly firm performance. At the end of
the seminar, each team will be asked to send over an annual activity report to simulation
administrators. The teams will be assessed according to 1/ the performance of their
company (measured by the ROI and ROE evolution) and 2/ the relevance and accuracy of
their activity report.
Course Open to Paris /Spring;#Raleigh /Spring
Exchange
Semester spring
Campus Paris, Raleigh, Suzhou
Evaluation
Final Examination 25
(%)
Continuous 75
Assessment (%)
Academic reference Lectures obligatoires / Required readings :
Lectures Recommandées / Recommanded readings :
(1) BRULHART F., GUIEU, G. & MESCHI P.-X., La Croissance de lEntreprise avec la Méthode
des Cas, Eyrolles et Centrale des Cas et des Médias Pédagogiques, 2011.
(2) RUGMAN A. & HODGETTS R., International Business, Prentice Hall, 2003.
Websites www.webtolearn,com/skemasim
INTERNATIONAL FINANCE
Course Code MSC.IBNM2.FICOR.0061
ECTS Credits 5
Course Leader FERRARA Laurent
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