Corporate Responsibility Review 2020 - Pentland Group

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Corporate Responsibility Review 2020 - Pentland Group
Pentland Group

Corporate
Responsibility
Review 2020
Corporate Responsibility Review 2020 - Pentland Group
Introduction
                                  A view from our Chairman, Stephen Rubin    3

                                  Who we are                                 5

                                  UN Global Compact                          9

                                  2020: a year in review                    11
This Pentland Group Corporate
Responsibility review evaluates   COVID-19                                  15
the progress we’ve made during    Partners and memberships                  16
the period January to December
2020 and outlines our plans       Corporate Responsibility
for 2021.
                                  at Pentland Brands Limited
It has been approved by the
                                  Positive Business                         20
Pentland Group Board.
                                  Governance                                21
You can view our previous
Corporate Responsibility          People                                    24
reviews here.
                                  Planet                                    32

                                  Corporate Responsibility
                                  at JD Sports Fashion plc
                                  Governance                                40

                                  People                                    42

                                  Planet                                    51
                                                                                 2
Corporate Responsibility Review 2020 - Pentland Group
A view from our Chairman,
Stephen Rubin

2020 has been one of the most challenging         a small way by making donations to some         Speedo UK announced its partnership with
years in many of our memories. As a family        of the incredible organisations providing       the Black Swimming Association, to address
business with people at its heart, our priority   critical medical care and essentials to those   barriers faced by ethnic minority groups in
throughout the global pandemic has been           most in need.                                   the water, and Kickers launched its Change
protecting our employees, partners, and                                                           Starts Here platform, which saw it join forces
                                                  In 2020, the Black Lives Matter movement
those working in our supply chain, while                                                          with UK charity Show Racism The Red Card.
                                                  highlighted the inequalities faced by
continuing to run our business to support                                                         In solidarity with the BLM movement, JD
                                                  many people from ethnic minority groups,
our consumers.                                                                                    also announced a new partnership with
                                                  particularly those in the black community.
                                                                                                  Blueprint for All, which supports the growth
Both Pentland Brands and JD Sports                While we have always been proud of our
                                                                                                  of a more inclusive society.
Fashion plc build products to support health,     diverse and inclusive culture, 2020 was an
wellbeing and confidence. During extended         opportunity for our teams to reflect and        The JD Foundation, which supports charities
periods of restrictions, their brands not only    challenge themselves to do more. Pentland       working with disadvantaged young people in
kept millions of global consumers healthy,        Brands celebrated Global Inclusion Week         the UK, supported 18 charities in 2020 with
active and entertained, but also offered          by committing to build a business where         a focus on mental health and homelessness
product discounts and provided personal           everyone is welcomed, supported and             and has now donated £3.1 million since its
protective equipment to support frontline         encouraged to grow and contribute. These        launch in 2015.
workers. We supported the global efforts in       ambitions are also shared by its brands;

                                                                                                                                                   3
Corporate Responsibility Review 2020 - Pentland Group
While the pandemic was a dominating force         providing solutions to some of the world’s      Development Goals (SDGs) and we remain
in 2020, it was important for us not to lose      most prevalent challenges. We first opened      committed to playing our part to achieve
sight of the climate crisis and the role we       the Pentland Centre for Sustainability in       them by 2030.
play in helping to protect our planet. Both       Business at Lancaster University in 2015.
                                                                                                  I am confident that we will continue to build
Pentland Brands and JD have increased the         In 2020 we committed to sponsoring the
                                                                                                  on our corporate responsibility commitments
sustainability credentials of their products      Centre until 2025 and welcomed Professor
                                                                                                  and I look forward to sharing our progress
through materials choices, innovation and         Jan Bebbington as its new Director. We also
                                                                                                  with you.
partnerships. Canterbury recently released        celebrated a decade of funding disadvantaged
the most sustainable British & Irish Lions        young entrepreneurs through The Prince’s        Stephen Rubin
journey ever, made from 100% recycled             Trust and five years of offering the Pentland   Chairman
polyester. JD achieved ‘zero waste to landfill’   Churchill Scholarship in collaboration with
status for its UK distribution centre, and        University College London (UCL).
continues to re-use, repurpose and recycle
                                                  We continue to support the UN Sustainable
across all of its operations, from sourcing
                                                  Development Goals (SDGs) which
through to packaging.
                                                  address the global social, economic and
The Rubin Foundation Charitable Trust             environmental challenges we face. 2020
continues to support charities focused on         marked the fifth year of the UN Sustainable

                                                                                                                                                  4
Corporate Responsibility Review 2020 - Pentland Group
Who we are

             5
Corporate Responsibility Review 2020 - Pentland Group
About Pentland Group

   We are a privately-owned family
                                       How we work                        SeaVees, KangaROOS, Mitre and
   business that owns and invests                                         Red or Dead. It is the UK licensee
   in companies to create value for    Our businesses are changing        for Kickers and has a joint
   stakeholders.                       rapidly, but our people and        venture partnership for Lacoste
                                       our values remain at the heart     footwear. It also manages the
   We take a long-term view on
                                       of what we do. We have three       Fitco business.
   developing and positioning
                                       business divisions: Pentland
   our brands, we are passionate
                                       Brands, Pentland Retail and        JD Sports
   about our people and committed
   to being good corporate citizens.
                                       Pentland Investments.
                                                                          Fashion plc
   Pentland Group employs over         Pentland Brands                    Pentland Group holds a 51.89%
   50,000 people worldwide.                                               share in JD, the UK’s leading
                                       Our Pentland Brands division
                                                                          retailer of branded sportswear,
                                       is the name behind some of the
                                                                          fashion and outdoor clothing
                                       world’s best sports, outdoor
                                                                          and equipment. JD is listed on
                                       and lifestyle brands. It owns
                                                                          the London Stock Exchange and
                                       Speedo, Berghaus, Canterbury
                                                                          is managed as an independent
                                       of New Zealand, ellesse, Endura,
                                                                          operation by the JD Board
                                                                          of Directors.

                                                                                                               6
Corporate Responsibility Review 2020 - Pentland Group
About Pentland Group

   Pentland                     revenue of over £500 million
                                and in which Pentland Group
   Investments                  owns a majority share; Pentland
   Through our Pentland         Brands Limited and JD Sports
   Investments division,        Fashion plc.
   we are a shareholder         For more information,
   in companies such as         visit our website.
   Tracksmith, Ugly Drinks
   and Vanarama.

   Included in this Corporate
   Responsibility review are
   businesses with an annual

                                                                  7
Corporate Responsibility Review 2020 - Pentland Group
Our approach

   We believe in doing the right     increase their impact where we
   thing, not the easy thing –       can. Our Standards set out
   as individuals and as an          clear expectations of our people
   organisation. That means doing    and partners, whether they are
   business ethically, supporting    distributors, licensees, suppliers
   our people, minimising our        or affiliates that we work with.
   impact on the environment and
                                     We partner with NGOs,
   partnering with others to drive
                                     academics and others in our
   our sustainability agenda.
                                     industry to create change for
   All Group companies, in           the better and give back to our
   which we hold 50% or more         communities.
   equity, are required to comply
   with our policies and we use
   our influence to help others

                                                                          8
Corporate Responsibility Review 2020 - Pentland Group
UN Global Compact

   We are a signatory of the UN Global
   Compact and fully support its ten
   principles on human rights, labour,
   environment and anti-corruption.
   This report details the contribution
   our business divisions have made to
   each of the ten principles in 2020.

   We remain committed to supporting
   the UN Sustainable Development
   Goals, which address the global
   challenges we face. We have selected
   the eight goals where we believe we
   can make the biggest difference.

                                          9
Corporate Responsibility Review 2020 - Pentland Group
World Economic Forum
(WEF) Stakeholder
Capitalism Metrics
   This report is aligned with the
   WEF-recommended approach to
   sustainability reporting created by
   the International Business Council
   (IBC). It evaluates progress around
   metrics organised under four pillars:
   Principles of governance, People,
   Planet and Prosperity.

    Metric             SDG           Location
                                     in our
                                     report
    Principles of      8, 10, 13     21, 40
    governance
    People             3, 5, 8, 10   24, 42
    Planet             9, 12, 13     32, 51
    Prosperity         9, 10         16, 17

                                                10
2020: a year in review

                         11
2020: a year in review

  2020 saw progress across our business
  divisions in areas including sustainability,
  social impact and supply chain
  transparency. Here are some highlights.

                                                 12
2020: a year in review

    Pentland Brands                       campaign and Berghaus                • Brands across the portfolio
                                          expanded its diverse roster            are increasing their uses of
    • Pentland Brands celebrated          of ambassadors.                        sustainable materials. Speedo
      Global Inclusion Week                                                      developed its PowerFlex
                                        • During the global pandemic,
      2020 by renewing its collective                                            eco range, which uses fibres
                                          the brands also put their
      commitment to stay relevant                                                made from ocean waste such
                                          principles into action - from
      to diverse consumers across                                                as fishing nets. Canterbury
                                          helping consumers stay active
      the globe. As an employer,                                                 unveiled the latest British &
                                          at home to offering discounted
      it is taking steps to support                                              Irish Lions shirt to be worn
                                          products for key workers.
      gender and racial equality by                                              for the 2021 tour, which is
      increasing representation at      • Endura planted its first one           made from 100% recycled
      all levels of its business.          million trees since launching its     polyester and the most
                                          ‘1 Million Trees’ campaign at the      sustainable in the Lions’
    • Its brands continued to
                                           beginning of 2020. Pentland           history.
      champion diversity and
                                           Brands has committed to its
      inclusion through their
                                           brands planting a further
      campaigns, products and
                                           5 million trees in 2021.
      innovations. Speedo unveiled
      its ‘Made for Everyone’

                                                                                                                 13
JD Sports Fashion plc

   • JD achieved a ‘Leadership’          largest cotton sustainability
      grade of A- within the CDP         programme in the world. In
     ‘Climate Change’ assessment,        2020, JD produced 22% of its
      which looks at how companies       cotton (or 3.7 million garments)
      are working to reduce              through the BCI programme.
      greenhouse gas emissions
                                        • JD has been approved to take
      and combat climate change.
                                          on over 1,200 colleagues as
      JD out-performed its sector
                                          part of the UK government’s
      benchmark score by three
                                          Kickstart scheme. Available
      grades.
                                          to people on Universal Credit
   • During the last quarter of 2020,     between the ages of 16 and 24,
     JD became members of The             the Kickstart scheme enables
     Better Cotton Initiative (BCI).      the most vulnerable individuals
     The BCI is a global, not-for-        to enter the world of work to
     profit organisation and the          gather vital skills and training.

                                                                              14
COVID-19

   During the ongoing COVID-19         Given the improved visibility on     Red Cross, China
   pandemic, Pentland Group’s          UK restrictions lifting, we have
                                                                            Medicins Sans Frontiers
   number one priority has been        now stopped and have repaid all
   the health and wellbeing of our     Government support received          Trussell Trust
   employees, those working for our    since the start of the crisis.
                                                                            London North West
   partners and within our supply
                                       This decision was taken in the       University Healthcare Trust
   chain, and the communities in
                                       context of financial resilience
   which we operate, while also                                             National Emergencies Trust
                                       within Pentland Group and the
   keeping our business running for
                                       greater confidence we now have       Pentland Brands and JD have
   our partners and consumers.
                                       as our businesses emerge from        taken a number of actions during
   With the closure of retail, gyms    the crisis.                          the crisis to protect their people,
   and pools significantly impacting                                        communities and those working
                                       During the pandemic, we also
   revenue over the past 12 months,                                         within their supply chains.
                                       donated to support the work of
   we were grateful to access                                               More information can be found
                                       some incredible organisations
   Government support so we                                                 in the Pentland Brands Positive
                                       that were funding critical medical
   could protect as many UK jobs                                            Business report and the
                                       care, protecting vulnerable
   as possible across the Pentland                                          JD annual report.
                                       people and providing essentials.
   Group owned businesses.

                                                                                                                  15
Partners and memberships

   The Pentland Centre                      In 2020, sustainability expert
                                            Professor Jan Bebbington was
   for Sustainability                       appointed to the role of Pentland
   in Business                              Centre Director. Jan has dedicated
                                            her academic career to focusing on
   Pentland Group continues to support      how organisations can contribute to
   the Pentland Centre for Sustainability   sustainable development through
   in Business at Lancaster University,     accounting and reporting activities.
   which it founded in 2015. The Centre
   carries out research to find practical
   solutions to social and environmental
   challenges.

                                                                                   16
Partners and memberships

 University College                            In Kind Direct                              The Prince’s Trust
 London (UCL)                                  During 2020, In Kind Direct supported       Pentland Group supports The Prince’s
                                               over 3,200 UK charities, ensuring over      Trust Enterprise Programme, which
 Pentland Group offers an annual
                                               200,000 people each week had access to      provides young entrepreneurs with
 scholarship for a graduate from the
                                               life’s essential products. Where we are     the learning, mentoring and funding
 Southern Hemisphere at University
                                               unable to transform our brand products      opportunities to start their own
 College London. The Pentland Churchill
                                               into something new, we donate them to In    businesses.
 Scholarship offers the opportunity to
                                               Kind Direct, which distributes them to UK   More information on the charities,
 study at UCL’s Department of Political
                                               charities that need them.                   academic institutions and organisations
 Science and New York University Wagner
 to become an Executive Master of Public                                                   that Pentland Group supports can be
 Administration. The purpose of the                                                        found on its website.
 scholarship is for delegates to continue to
 live in their country of origin and work to
 improve conditions for local communities.
 In 2020/2021 the scholarship was awarded
 to both Alphious Cole of Sierra Leone and
 Mathabo Mosia of South Africa.

                                                                                                                                     17
Pentland Brands Limited

                          18
Positive                               1. Building brands with
                                               purpose  

business                               Our brands lead the way
                                        in making a difference,
                                       helping us maximise our
                                           positive impact.

   Pentland Brands strives to
   make all its decisions in line      2. Owning our footprint     
   with its business principle ‘in
   good conscience’. In 2020, it           We make a positive
   accelerated its strategy to be         impact on the world
   a positive business, targeting       around us, minimising
   its actions across three distinct   our environmental impact
   pillars.                                and supporting the
                                         communities in which
   More information on the
                                              we operate.
   Pentland Brands Positive
   Business strategy can be found
   in the Pentland Brands Positive     3. Promoting circularity
   Business report.                        and collaboration  

                                          We strive to embed
                                        circular processes and
                                         collaborate to create
                                           positive change.  

                                                                      19
Governance
Pentland Brands’ governing
purpose is ‘building brands for
the world to love, generation after
generation’. It behaves in a way
that upholds its principles as it
believes that this is instrumental
to its long-term success.

                                      20
Governance                          Positive business governance structure

   As a business, Pentland Brands
                                                                         CEO & Executive team
   has dedicated teams, leaders         In Good Conscience
   and committees to help put its       forum, led by Supply
   principles into practice.              Chain President
                                                                         Supply Chain President
   All committees are overseen
   by the Pentland Brands
   Executive team.                                                      Positive Business Director
                                      Representatives from CR,
                                      Legal, Sourcing & Supply
                                               Chain
                                                                      Corporate responsibility team

                                               Brands                         Supply chain                  Charity partners

                                    Information on key business decisions and any resulting stakeholder engagement
                                    at Pentland Brands during 2020 can be found in its Section 172 statement.
                                                                                                                               21
Ethical behaviour                       Ethical trade governance structure

    Pentland Brands has a robust               Every 2 weeks               Every 4-6 weeks            Every quarter
    governance process for issues
    relating to supply chain, human            Supply Chain
                                                                       In Good Conscience Forum       Risk Committee
                                             Executive meeting
    rights and ethical behaviour. Its
    team of experts work together to
    evaluate risks and opportunities      Supply Chain President*       Supply Chain President*   Chief Operating Officer*
    and make coherent, data-driven
    decisions.
                                               Supply Chain
    Good governance for ethical                                         Supply Chain Exec plus
                                             Operations Director                                  Representatives from
    issues is also promoted through                                      representatives from
                                                                                                  all functions including
                                                                          CR, Legal, Sourcing
    compulsory all-employee training                                                                    supply chain
                                              Logistics Director           and Supply Chain
    programmes and regular social
    audits. More information can be
    found in the Pentland Brands
    Positive Business report.             Positive Business Director

                                                                        CEO and Executive team*

                                        Executive team member
                                                                                                                             22
People
Pentland Brands’ global
teams are united by mutual
respect, a desire to develop
the business and a focus on
inclusion.

                               23
Diversity and
inclusion

    Pentland Brands is working
                                       Focus areas:                   Pentland Brands recognises that diversity and
    to level the playing field, by                                    inclusion is a broad topic, encompassing a range
    building diversity and inclusion   Positive: D&I is powered       of important issues. Its aim is to improve the
    into everything it does - from     by people and brands           representation of women and people from ethnic
    recruitment processes to brand                                    minority groups in Director level roles, which it
                                       Inclusive: everyone feels
    campaigns.                                                        plans to do through a combination of continued
                                       a true sense of belonging
                                                                      succession planning, talent pipeline development
    Diversity and                      Diverse: striving for better   and external recruitment.

    inclusion                          representation across the
                                                                      More information can be found in the latest
                                       business to reflect diverse
    framework                          consumers.
                                                                      Pentland Brands Gender Pay Gap report.

    Purpose: to build a business
    where everyone is welcomed,                                       Target representation
    supported and encouraged to                                       – Directors
    grow and contribute.
                                                                                     Women     Ethnic minority groups

                                                                      Current        34%       10%

                                                                      By end         43%       15%
                                                                      of 2022
                                                                                                                          24
Health and
wellbeing

   Pentland Brands has a number
   of tools to help its people be at
   their best. It offers all employees
   unlimited access to online
   programmes such as Unmind
   to support mental wellbeing.
   It also offers confidential 24/7
   access to counsellors and
   information specialists in the
   areas of emotional, health,
   management, legal, debt, elder
   and younger care and financial.

                                         25
Learning and
development

   As well as working across         Pentland Brands provides
   different brands and projects,    development resources around
   Pentland Brands offers            topics including peer to peer
   employees a range of learning     mentoring, videos and useful
   and development opportunities,    guides to aid self-directed
   on-the-job experiences and        learning. In 2020, it launched
   support to help its people make   a new unlimited LinkedIn
   a positive contribution to        Learning offering, designed
   the business.                     to help its people develop
                                     their skills autonomously and
                                     in a way that works for them.

                                                                      26
Modern slavery

   Modern slavery is unacceptable.
                                       Key sourcing facts
   Pentland Brands strives to build
   a fair, ethical and transparent     • 164 tier one suppliers
   supply chain and has policies,        manufacturing in 19 regions
   risk assessments and committees
                                       • 31 tier two nominated fabric
   that help put this into practice.
                                         suppliers manufacturing in
   Pentland Brands has committed         7 regions
   to work hard to protect rights
                                       • 103 audits in 2020
   and improve working conditions
   for everyone in its supply chain.   More information about the
                                       Pentland Brands supply chain
                                       model can be viewed here. Its
                                       tier 1 and tier 2 supplier lists
                                       are also available on its website.

                                       More information about the
                                       actions Pentland Brands is taking
                                       to address the complex issue of
                                       modern slavery is available in its
                                       latest Modern Slavery report.
                                                                            27
Charity

    Pentland Brands channels
                                   Headline numbers
    its charity support through
    global charity partnerships,   1% of net profit after tax donated
    brand community initiatives    to charitable causes
    and employee volunteering
                                   31 loans given to support small
    programmes.
                                   business owners in emerging

    Goals                          markets, creating 24 new jobs

                                   6,500 brand products donated to
    • Inspiring young people
                                   charity
      to be more active
                                   £11,000+ donated to local
    • Empowering disadvantaged
                                   communities through its
      communities
                                   employee Charity Network
    • Reducing our environmental
      impact

                                                                        28
Partners

 SportInspired                      Panathlon                                     The British Council
 Tackling childhood obesity in      Providing sporting opportunities for over     Supporting economic empowerment
 disadvantaged communities          17,500 young people with disabilities every   through educational opportunities.
 through fun and inclusive sports   year.
 programmes for schools.
Partners

   United Purpose                           Lendwithcare                                  Saturday Club Trust
   Striving to end poverty and inequality   Helping entrepreneurs in emerging             Giving young people in the UK a chance
   across the globe.                        markets to establish or expand their          to attend a masterclass across a variety of
                                            businesses through a series of small loans.   topics and discover a subject they love.

More information on Pentland Brands’
charity partnerships can be found in its
Positive Business report.
                                                                                                                                        30
Planet
Pentland Brands is taking
steps to ensure it creates a
positive impact on the planet.
Its target is to reduce its
carbon emissions by 25% by
2025, as part of its long-term
ambition to become carbon
neutral.

                                 31
Planet

    UK operations                        Greenhouse                          The closure of UK offices in 2020 due
                                                                             to COVID-19 restrictions, meant that CO2
    Pentland Brands is working           gas emissions                       emissions from electricity and gas were
    to minimise its footprint across                                         significantly reduced compared to 2019.
                                         The gross greenhouse gas
    its operations. All its UK offices
                                                                             Greenhouse gas
                                         (GHG) emissions for Pentland
    use 100% renewable energy.
                                         Brands, reportable under SECR
    Other energy saving initiatives      legislation during the period 1st   emissions
    across its locations include:        January 2020 to 31st December
                                                                             Emissions Source      2020       % Share
                                         2020, are 2,994 tonnes of carbon
   • LED lighting at various                                                                       (tCO2e)
                                         dioxide equivalent (tCO2e).
     UK locations                        The reporting methodology           Fuel Combustion:      1,575      52.6%
   • Solar panels at its                 has changed since 2019, due to      Natural Gas
     Nottingham office                   changes in legislation and an
                                                                             Fuel Combustion:      124       4.2%
                                         increase in scope to include the
   • Electric vehicle charging points                                        Transport
                                         Endura operations. Year-on-year
     at its London, Nottingham and       comparisons will be presented       Consumed Electricity 1,294      43.2%
     Sunderland offices                  in the next annual Corporate
                                                                             Total Emissions       2,994      100.0%
                                         Responsibility review.
                                                                             (tCO2e)
Supply chain

   Pentland Brands is working to          materials such as polyester emit    Average carbon reduction
   reduce the environmental impact        21% more CO2                        by material (CO2e)
   of its operations, which it measures   than recycled polyester, with
                                                                              Polyester vs recycled
   using the Higg Index as part of its    nylon also releasing 45% more
                                                                              polyester – 21%
   membership of the Sustainable          CO2 than its recycled
   Apparel Coalition (SAC).               alternative.                        Polyamide (nylon)
                                                                              vs recycled polyamide – 45%
    Sustainable                           As a result, brands across
                                          the portfolio are increasing        Conventional cotton
    materials                             the recycled content in their       vs organic cotton – 10%
                                          products. This includes Speedo’s
    In 2020, Pentland Brands reviewed                                         Average water reduction
                                          PowerFlex eco range and
    the water and carbon footprint                                            by material (m3)
                                          Canterbury’s latest British &
    of a selection of its materials
                                          Irish Lions jersey, which is made   Polyester
    using the Higg Index. The review
                                          from 100% recycled polyester.       vs recycled polyester – 25%
    analysed where the business can
                                          Pentland Brands intends to
    reduce its CO2 emissions and                                              Polyamide (nylon)
                                          expand this study year-on-
    water consumption. The results                                            vs recycled polyamide – -12%
                                          year so it can continue to make
    demonstrated that common
                                          informed decisions about its        Conventional cotton
                                          fabric usage.                       vs organic cotton – 87%

                                                                                                             33
Production

    Pentland Brands prioritises working
                                                           MADEKIND™
    with materials suppliers which have
    accreditations in sustainability,                      for the planet
    chemicals management and                               MADEKIND™ was created for
    manufacturing.                                         Berghaus to demonstrate the
                                                           sustainability credentials of its
    Preferred supplier                                     products. To be MADEKIND™,

    accredidations*
                                                           a product has to fit one of
                                                           a number of sustainability criteria,
                                                           including containing more than
                        Fabrics Trims Footwear*
                                                           50% recycled or bio-based content,
    bluesign®           63%         14%       N/A          more than 90% bluesign® approved
                                                           fabric or being made with certified
                                                           sustainable down or cotton.
    oekotex®     82%                93%       N/A
    standard 100                                           Between Autumn Winter 20 and
                                                           Autumn Winter 21, Berghaus
    Leather             N/A         N/A 100%
                                                           increased the number of
    Working
                                                           MADEKIND™ products in its
    Group                                                  range by 34%.
    one or more 92%                 97%       100%
    of the above

   *all brands excluding Endura and Speedo North America                                          34
Nature and
biodiversity

    Pentland Brands is taking steps    which thrive in most conditions    In 2019, Product Development
    support the conservation and       and protect biodiversity. Local    teams at Pentland Brands
    protection of ecosystems in line   people are hired to support        switched all plastic shipping
    with its ambition to create        the reforestation activities and   bags used across the brands’
    a positive footprint.              benefit from the increased soil    ecommerce websites to FSC
                                       fertility for crops.               certified packaging made from
    Brands planting                                                       80% post-consumer waste. This

    5 million trees                    Reducing single-                   change reduced the amount

    Endura accelerated its
                                       use plastic                        of plastic shipped in 2020 by
                                                                          27 tonnes, or nearly one
    sustainability ambitions by        Pentland Brands avoids             million plastic bottles.
    planting 1 million trees in        using single-use plastic where
    2020 and Pentland Brands           possible, due to its negative
    has committed to its brands        impact on oceans and marine
    planting a further 5 million       life. It is working to reduce
    trees in 2021. The brands          the prevalence of single-use
    will work with Eden                plastics in our packaging and
    Reforestation Projects             across our brand products.
    to plant mangrove trees,

                                                                                                          35
Reducing
single-use plastic

    Kickers takes                       Among other initiatives, Kickers
                                        has also swapped all polyester
    plastic out of                      mesh linings to recycled PET.
    the playground                      Kickers won ‘Best Sustainable
    Kickers has removed all             Initiative of the Year’ at the
    unnecessary packaging from          Drapers Footwear Awards 2020
    its products such as shoe sticks,   for re-engineering its existing
    card dividers and excess tissue     styles to be more environmentally
    paper. In 2020, the brand saved     friendly.
    approximately 340,000 shoe
    sticks, which would measure a
    distance of 34km end-to-end.

                                                                            36
Reducing
single-use plastic

    Speedo targets                         93% of Speedo’s 2020 watershorts
                                           are made from recycled fabrics and
    sustainable                            the remaining 7% are produced from

    swimming
                                           a fabric that uses an environmentally
                                           friendly method of dyeing that results
                                           in less water, energy and chemicals.
    When it comes to recycling, even
    a small change can make a big          Speedo also increased the recycled
    difference. Speedo’s PowerFlex eco     PET content in a selection of goggle
    range uses ECONYL® and REPET           cases from 50% to 70%, which will
    yarn, which is made from ocean         reduce our virgin plastic usage by
    waste, including fishing nets. All     23.2 tons per year.
    the packaging, including swing tags,
                                           By 2024, Speedo’s ambition is
    strings, kimbles and bags, are fully
                                           that 100% of its swimwear and
    recyclable and made from recycled
                                           packaging will be produced with
    materials.
                                           more sustainable materials.
    Speedo has reduced the size of
                                           For more information on how
    swing tags and swapped the material
                                           Pentland Brands is building
    to 40% recycled content. This small
                                           sustainable products, view its
    change will save 3,792 tonnes of
                                           latest Positive Business report.
    virgin fibre – which equals 64,461
    trees in one year.

                                                                                    37
JD Sports Fashion plc

                        38
JD Sports Fashion plc

    Governance                             JD’s ESG Committee has shared
                                           its 2020 achievements and 2021
    Prior to JD’s entry into the FTSE      objectives with its leading
    100, the Board began a formal          brands, outlining its progress
    Environmental Social Governance        and encouraging its suppliers
    (ESG) engagement process,              to increase the disclosure of
    leading to a step-change in its        information relating to their
    commitment to provide greater          own environmental progress.
    transparency and performance
    data.

    As part of its FTSE 100 entry,
    JD founded its ESG committee
    to determine ESG-related strategy,
    corporate risk assessment and
    monitoring of ESG performance
    across JD’s fascias and territories.

                                                                            39
JD Sports Fashion plc

    Ethical sourcing                                provides assurance that its private label
                                                    products are manufactured within safe
    Approximately 90% of the products sold          and fair conditions. The Ethical Code of
    by JD are sourced from its international        Practice applies to everything the business
    brand partners, with the remaining 10%          does and forms part of the contract for
    derived from the Group’s own sourcing           JD’s partners. It states that the people
    of goods. JD introduced its Ethical Code        working for its suppliers are to be treated
    of Practice in 2019, encompassing               with respect, and their health and safety
    its policies into a concise document            and basic human rights must be protected
    for its manufacturing suppliers and             and promoted. The JD Code of Conduct
    brands. It has made further updates and         is included in this document which follows
    improvements in 2020/21 to ensure that          the International Labour Organisation
    its policies reflect the latest best practice   (ILO) minimum standards.
    on human rights, worker welfare,
                                                    To find out more about JD’s Ethical Code
    and health and safety issues.
                                                    of Practice, visit its corporate website
    JD’s Ethical Code of Practice establishes       at https://www.jdplc.com/code-of-
    the procedure for protecting workers and        practice.

                                                                                                  40
People                                       Inclusivity

   The talented individuals working          JD is absolutely committed to            topics such as equality, diversity,
   at JD are integral to its continued       promoting policies which ensure          biases and cultural intelligence.
   success. JD strives to attract, retain    that colleagues and customers            Alongside the introduction of
   and develop the very best talent at       are treated equally regardless of        Diversity & Inclusion forums, it
   all levels of its organisation.           ethnicity, social origin, gender,        remains committed to engage,
                                             sexual orientation, disability or age.   learn and promote dialogue around
   JD aims to create a workplace in
                                                                                      potentially sensitive subjects in
   which everyone is safe; supported         Following the tragic death of
                                                                                      order to improve understanding and
   and respected; treated fairly and taken   George Floyd in the United States,
                                                                                      awareness throughout the business.
   care of, listened to, and motivated       JD worked with its teams around
   to achieve their full potential. It is    the world and with both the JD           In addition, a series of videos
   committed to achieving excellence         Foundation and the Finish Line           have been created, highlighting
   in the areas of health and safety and     Youth Foundation to ensure that it       individual experiences of diversity
   the protection of its colleagues in       plays an integral part in addressing     and inclusivity. These have been
   their working environment.                all forms of discrimination in           distributed via JD’s people platform,
                                             society.                                 JD4U, to emphasise the importance
   JD’s goal is to provide opportunities,
                                                                                      of the campaign to all colleagues
   support and guidance to its colleagues    JD has launched an Inclusivity
                                                                                      and drive engagement at all levels.
   all over the world, whilst promoting      Campaign which will support
                                                                                      The videos have generated over
   inclusivity, social mobility and mutual   its promise to educate and train
                                                                                      40,000 views by employees.
   respect.                                  its people, with a focus on key
                                                                                                                              41
People

   Gender Analysis                                      Male    Female    Total    % Male   % Female

                                           Plc Board        5        2         7      71%       29%
   The breakdown of the Plc Board and
   the JD Group as a whole by gender       Senior        409        150     559       73%        27%
   as at the end of the financial period   Managers
   ended 30 January 2021 is as follows:
                                           Other       30,003    30,484   60,487     50%        50%
                                           employees

                                                                                                       42
People

   Digital learning during                         Apprenticeships                           department focused on four key areas:
                                                                                             Leadership, Brands, Operations and
   COVID-19                                        Over the last few years, JD has worked    Technology.
                                                   alongside internal and external
   JD’s online e-learning platform played                                                    The JD Learning and Development team
                                                   stakeholders to promote apprenticeships
   a crucial part in the accelerated adoption                                                is experienced in delivering training
                                                   as a development opportunity across the
   of digital learning. An example of this                                                   solutions to support a broad range of
                                                   organisation.
   was the rollout of the COVID-19 module                                                    initiatives. Their greatest achievement in
   to 39,554 colleagues across the UK &            To date, 45 apprentices have completed    2020 was the number of virtual sessions
   Europe; achieving a company record for          their apprenticeships successfully and    delivered as a result of restrictions
   the highest number of participants to           66 are currently studying programmes      due to COVID-19. The team conducted
   a single course. The module ensured a           such as Management, HR, Data Analytics,   364 virtual courses, attended by 1,202
   consistent message was communicated             Retail, Accountancy, Digital Marketing,   delegates across the business (including
   across the business, enhancing awareness        Software Development, Quantity            216 courses internationally, reaching
   and helping to keep both colleagues and         Surveying and many more.                  894 attendees). 94% of attendees agreed
   customers safe.                                                                           that virtual courses allowed for effective
   Globally, JD employees have access to
                                                   Learning &                                learning and the quality of training
   almost 800 courses, tailored to support their   Development                               was maintained.
   specific job role, with 8.4 million hours of
                                                   In 2020, JD’s Learning and Development
   learning completed throughout 2020.

                                                                                                                                          43
People

   Kickstart Scheme
   JD recognises that young people are the
   future. In 2020 the business was approved
   to take on over 1,200 colleagues as part of
   the UK government’s Kickstart scheme.

   Available to people on Universal Credit
   between the ages of 16 and 24, the
   Kickstart scheme enables the most
   vulnerable individuals to enter the world
   of work to gather vital skills and training
   (from both JD and the Prince’s Trust).
   JD’s Kickstart selection process will have
   a particular focus on attracting individuals
   from disadvantaged backgrounds, who
   may otherwise have been displaced further
   from the employment market due
   to COVID-19.

                                                  44
People

   Supply Chain
   JD continues to map its supply
   chain across tiers 1-4, which
   requires ongoing engagement
   with its partners.

   •   1st Tier = CMT Site (Factory
   •   2nd Tier = Mill
   •   3rd Tier = Dye House
   •   4th Tier = Print House

   Summary of partners
   in 2019 - 2020
   • 176 Agents in 2020 V 243 Agents in 2019
   • 496 factories in 2020 V 355 factories in 2019
   • 21 Sourcing Countries 2020 V 25
     Sourcing Countries in 2019

                                                     Further data on auditing and sourcing data can be viewed in the JD annual report.   45
People

   Modern Slavery                         agencies and businesses to report
                                          concerns and get help and advice.
   Modern Slavery is a constantly         The UNSEEN Modern Slavery
   changing, multi-faceted topic that     Helpline is included in JD’s latest
   can impact any sector or community.    Ethical Code of Practice.
   Accordingly, it is important to
                                          During 2020, international travel
   understand new trends emerging
                                          restrictions meant that overseas
   from those involved in labour
                                          auditing was not permitted, either
   exploitation and modern slavery.
                                          by JD or external third parties.
   JD has partnered with UNSEEN           JD has mitigated this risk by
   UK to support its UK Modern            continuing to work with its suppliers
   Slavery Helpline and Resource          on factory standards, including
   Centre. This vital resource provides   rectification of non-compliance
   24/7 access and assistance for         issues via remote management.
   victims, the public, statutory

                                                                                  46
Ethical trade governance structure

No of Employees: 108                                                                    Key People:
                          No of Employees: 111
       Training:                                                                     Head of Sourcing
                                Training:                  Key People: 3
  • Modern Slavery                                                                      QA & Ethics
                           • Modern Slavery                HR Manager
   • Spot the signs                                                                Head of HR Operations
                            • Spot the signs          Supply Chain Manager
   • Mental Health                                                                       Snr Group
                            • Mental Health           Site Security Manager
      • First Aid                                                                    Security Manager
                               • First Aid
        • GDPR                                                                     Distribution Logistics

                                 Welfare                     Strategic                     Critical
     Welfare
                                Champion                     Response                     Response
    Champions
                                 Sponsor                       Team                         Team

                                                                ROLE
                                                          Key management                    ROLE
                                  ROLE
      ROLE                                           stakeholders to ensure the      To alert Directors of
                          To provide support to
To provide first line                                  documented escalation       the wider business and
                         Welfare Champions and
support to collegues                                    process is followed in      to notify / liaise with
                         provide first line advice
                                                        consultation with the     authorities as appropriate
                                                       critical response team

                                                                                                               47
JD Foundation

   The JD Foundation is a registered    community-based initiatives in
   charity, founded by the JD Group     addition to nationwide charities
   in October 2015. Its mission is to   tackling mental health, youth
   support charities working with       homelessness and unemployment.
   disadvantaged young people in        The Foundation also supports
   the UK.                              charities which provide help to
                                        families dealing with undiagnosed
   The Foundation supported 18
                                        heart conditions, terminal illness
   charities in 2020 with a focus on
                                        and bereavement.
   mental health and homelessness.
                                        In early 2020, JD agreed a new

    £3.1 million                        charity partnership with City
                                        Hearts, who support victims of
    donated since 2015                  modern slavery to thrive in their
                                        communities. The Foundation also

   Chosen charities
                                        supports the Bright Futures
                                        Employment programme.
   for 2020
   The Foundation’s chosen charity
   partners support a number of
                                                                             48
Employee choice
partnership

   In September 2020 the Foundation
   announced a new two-year Employee
   Choice Partnership with Blueprint
   for All (formerly Stephen Lawrence
   Charitable Trust). In support of
   the #BlackLivesMatter movement,
   £62,500 was pledged towards the
   eradication of racism. A number of
   charities aligned with this mission
   were shortlisted with colleagues
   voting for their preferred partnership.
   Three other charities were awarded
   grants in this process - Show Racism
   the Red Card, BLAM UK CIC and
   the Anthony Walker Foundation.

   More information on JD’s charity
   partnerships can be found in its
   annual report.

                                             49
Planet
JD recognises its responsibility
to contribute towards reducing
the impact of climate change and
remains fully supportive of the
United Nations ‘Paris Agreement’
adopted in 2016.

Over the past two years JD has
re-purposed and relaunched its
corporate website, providing
detailed explanations and
case studies highlighting its
environmental progress.

                                   50
Climate change                                                                    Carbon emissions
                                                                                  JD remains committed to presenting data reflecting
                                                                                  energy usage and carbon footprint.

                                                                                                    2021 (UK                       2021
                                                                                                      & ROI)     2021 (Int)      (Total)
   Responsible energy procurement          (including manufacture of products),
                                                                                   Energy Usage     71,254,598   88,928,909 160,183,507
   and usage remains integral to JD’s      and non-merchandise suppliers,
                                                                                    – Electricity
   efforts to help limit global warming.   including but not limited to product
                                                                                          (kWh)
   JD requires all of its subsidiaries     transport and delivery.
   and suppliers (regardless of                                                   Energy Usage      14,184,165   12,810,388   26,994,553
                                           Scope One and Two emissions
   territory) to mirror its commitment                                            – Natural Gas
                                           reduction targets: By 2035, JD will
   towards minimising the impact                                                         (kWh)
                                           achieve an absolute reduction of
   of climate change.                                                               Total Energy    85,438,763   101,739,297 187,178,060
                                           67.2%* vs our 2019/20 base year.
   JD’s management of carbon                                                          Use (kWh)
                                           Scope Three emission reduction
   emissions is delineated into two                                                     Carbon          20,152       30,757       50,909
                                           target: By 2035, JD will achieve an
   categories:                                                                        Emissions
                                           absolute reduction of 67.2%* vs its
    1) Scope One and Scope Two -           2019/20 base year.                          (Tonnes
   ‘directly controlled’ operations                                                      CO2e)
                                           * subject to final data validation
    within Group-owned infrastructure                                                  Intensity          32.7         57.4            44.2
                                            checks and external specialist
    (e.g. JD’s warehouse and in-store                                                    metric:
                                            review.
    energy usage)                                                                      Location
                                                                                          based
   2) Scope Three - the operations and
                                                                                      emissions
   activities of merchandise suppliers
                                                                                   (kgCO2e/m2)
                                                                                                                                              51
Water consumption
and biodiversity

   JD recognises that its largest       • Continuing its ‘Sustainability
   water footprint is via its supply      flag’ assessment process for
   chain and its own operational use.     its own-brand manufactured
                                          garments. This ensures that
   Recently, JD has progressed by:
                                          JD’s private label products and
   • Submitting its first ever            suppliers have been subject to
     response to the CDP ‘Water           reviews and compliance criteria
     Security’ survey, achieving          designed to reduce its impact
     a ‘B’ grade score.                   on the environment.

   • Reducing its use of virgin
     polyester and increasing its
     use of Responsibly Sourced
     Cotton (‘sustainable cotton’).
     Sustainable cotton ensures;
     i) that farmers are trained on
     methods of water reduction
     ii) that farms are economically
     irrigated and iii) the receipt
     and payment of fair wages to
     workers.
                                                                            52
Sustainable
sourcing

    JD began the journey to integrate
                                            Joining the Better                       22% of its cotton through the BCI
    sustainability into its private label                                            programme. This equates to 3.7
    business in 2019 - from conception      Cotton Initiative                        million garments, representing 492
    to end product and beyond.              (BCI)                                    metric tonnes of ‘Better Cotton’,
                                                                                     which is grown via methods
    For its footwear and accessories        During the last quarter of 2020,         that protect and restore the
    brands, JD provides a ‘supplier         JD became members of the Better          environment, whilst improving
    manual’ including policies on           Cotton Initiative (BCI). The BCI is      farmers’ livelihoods. JD’s sourcing
    modern slavery, procurement and         a global, not-for-profit organisation    of Better Cotton in 2020 saved an
    environmental footprint reduction.      and the largest cotton sustainability    estimated 279 million litres of water
    This also includes standards to be      programme in the world. BCI exists       whilst generating over €80,000 of
    met with regards to chemical usage.     to make global cotton production         additional profit for BCI-licensed
    For leather manufactured goods, the     better for the people that produce it,   farmers.
    Group requires suppliers to be signed   the environment in which it grows,
    up to the Leather Working Group         and to invest within the future of the   JD has committed to sourcing
    (LWG) standards.                        cotton industry.                         80% of its cotton through the BCI
                                                                                     by 2022, by converting 13 million
                                            During the first period of JD’s BCI      garments to sustainable cotton.
                                            membership (2020), JD produced

                                                                                                                             53
Circular economies

   JD is committed to an internal          The JD Development team analyses     align to its waste-elimination
   circular economy model to minimise      the feedback associated with         principles within their own
   landfill waste across its business.     products returned by its customers   businesses. These partners
   So far, it has achieved ‘zero waste     to identify any common issues        include Africa Shoes, which
   to landfill’ certification for its UK   which can be corrected for future    exports branded second-hand
   distribution centre, and continues to   production cycles. These design      products to local vendors in
   re-use, repurpose and recycle across    changes and corrections help         Africa, Sole Responsibility,
   all of its operations – from sourcing   to limit the volume of customer      which resells clothing and
   through to packaging.                   returns, which reduces carbon        footwear diverted from landfill,
                                           emissions.                           and Carbon Resources, which
   Designing out                                                                specialises in the refurbishment

   waste                                   Keeping materials                    and repair of tents and

   JD’s products are designed with
                                           in use                               equipment to extend the
                                                                                lives of these products.
   sustainability in mind from the         JD has developed a supply chain
   outset, using high quality material     to support the environment by
   and dyes, laser-cutting and brushing    keeping products and materials
   of the fabric during manufacture.       in use for as long as possible.
   These best practice measures extend     To enable this, JD has identified
   the life of its products.               supply chain partners able to

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