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Contact Information & Socials Location: Manchester Portfolio: www.nothemegraphics.com Email: mcjbaxter@gmail.com Phone: 0754 380 3338 Instagram: @no_theme_graphics LinkedIn: /in/max-baxter-graphic-designer The Dots: /users/max-baxter-978286
Client Summary
Client Summary
Top I Saw It First
One of the biggest companies I have had the pleasure
Gordes Consulting
Gordes Consulting is run by Teodor Gordes who is
Projects in working with was the Manchester based fast-fashion
company I Saw It First.
I was among a select group of motion graphic
an IT Consultant based in Copenhagen, Denmark
Teodor & myself had worked closely together at
designers, who were asked to make a 15 second piece Order YOYO. He left the company to start free-
of motion graphics to go on the companies social media lancing and asked me to create his branding and
pages such as Facebook and Instagram stories. identity for him that he has never had before.
The rules we had to follow were:
Make it reuseable as a template. The Wasabi Group
Keep it in the brand guidelines.
Involve the ‘I Saw It First’ logo. The Wasabi Group is a well respected restaurant
Advertise the 50% off sale using any items. in the heart of Dublin. While The Wasabi Group
wasn’t the only restaurant in Ireland I worked with,
they were the most prominant one I worked with.
Brilliant Virtual Assistants I was given the task of creating a new logo
to propose to them in a battle for their custom on
Brilliant Virtual Assistants was a project where I had to the ordering platform that Order YOYO provided.
make sure I knew what I was doing with print. The owner
Samantha, has been a personal assistant to CEOs, CFOs
and directors for over 30 years. Order YOYO - Confluence
Samantha sent me a logo which she has conceptulised in Atlassian - Confluence was brought in to Order
a website as a starting point. What was wanted was a logo YOYO in February of 2020 as a way to store and
that could be used on both light and dark backgrounds, organise information on roles, processes and
minimalist and worked well as a letterhead on documents standardised ways of working.
as well as on social media. My task with Confluence was to create a
Creating a letterhead mock up for this was a lot logo for each of the 6 main sections that replaced
of fun especially after many version of the logo and many the original ones. I made these 6 pretty quickly in a
conversations about colour and the style that she was day and they are to my knowledge, still being used
thinking about. within the system.
I Saw It First
Instagram Story
The Brief I was selected to create a piece of motion graphics on this
project with fast-fashion company ‘I Saw It First’ who are
Length of 20-Seconds based in Manchester through the agency Creative Spark.
Must say “50% off”
This advert ran daily over the holiday period alongside six
“Swipe up for more” other stories made by in-house motion graphic designers
Must be made as template and other freelance motion graphic designers all of us
using Adobe Photoshop, Illustrator and After Effects.
Must keep within the brand guidelines
Must be on brand
Gordes Consulting
Brand Identity and Web Design
The Brief - gordesconsulting.com Gordes Consulting is run by Teodor Gordes who is an IT Consultant
based in Copenhagen, Denmark.
Free reign
Teodor has worked for several companies around the world since
Create brand identity that can be translated across multiple platforms
2003, gaining influence and reputation in businesses across the USA,
Create a business card Canada, Europe and parts of Asia as a IT Project Manager and IT
Create a logo Architect.
Create a website Teodor and myself had worked closely together at Order YOYO where
Create a map of the world to show the reach work he taught me more about websites and the back end of setting them
up, SSL Certificates etc. After working together for eight months
Teodor left the company to start freelancing and asked me to create
his branding and identity for him that he has never had before.
Gordes Consulting
Brand Identity and Web Design
Letterhead - Mockup
Brilliant Virtual Assistants Logo Design The Brief Asterisk as the logo Brilliant Virtual Assistants or Brilliant VA Unsure on colour Keep clean and minimal We assist business owners, CEOs and Directors by delivering a professional, discreet, confidential and friendly service to enable them to achieve what they want to do, not simply what they need to do. Based in Preston, UK. The owner Samantha contacted me and asked me to help create the branding. Samantha wanted an asterisk involved in the logo, after going through many different asterisk designs finally landing on a six-point design. During the conversations, I found out that Samantha liked orange Smarties which I used as the base colour.
Brilliant Virtual Assistants
Logo Design & Branded Letterheads
Letterhead - Mockup
Order YOYO - Wasabi Group Full-time Graphic Designer & Web Administrator November 2019 - August 2020 Wasabi Group Ireland Logo Brief Redesign the logo Keep the Chopsticks Modernise it and make it stand out Make it better than the competition The Wasabi Group was a big client for Order YOYO, they put us up against another white label ordering system to create them the better logo and have better prices. Previous logo Proposed logo We lost them as a client due to payment issues with our system unfortunately.
Order YOYO - Wasabi Group
Full-time Graphic Designer & Web Administrator
November 2019 - August 2020
When I started redesigning this logo, I knew that they
wanted the torii gate and chopsticks. I took inspiration
heavily inspiration from the original logo because I
knew that if I go too far away from the original, it will
confuse customers as it’s not what they are use to.
With the Wasabi Group being a Japanese restaurant
I started off very minimally with just red and white like
the flag of the rising sun, played with a few versions of
that. Then, as I usually did with new logos. I made a
weird sythwavey version just to see if there was a bite.
Surprisingly they kind of liked it.
Towards the end, I made an approximation of Mount
Fuji with the rising sun and the torii with modernised
text as I didn’t feel that the original calligraphic style Proposed logo
font suited the new design.Order YOYO - Internal Systems
Full-time Graphic Designer & Web Administrator
November 2019 - August 2020
Confluence
Made by the Australian software
company Atlassian. Confluence is
a remote-friendly team workspace
where teams and knowledge can
meet and shared.
Customer Care Finance Management
Before it was launched as a training
platform in Order YOYO, I was asked
to create icons for each header
section that was there.
I kept to our brand colours as best I
could for a majority of the items but
there was no strict rule to keep them
throughout so I ended up using
colours that better suited what
people are familiar with on certain
items.
Marketing Orphan Content TechPassion Projects - Colour Palette
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