Company Profile 2017 - Alfaparf Group
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Company Profile 2017
Ideas, research and expertly working with ingredients. Technique combined with sensitivity. We work so that professionals can see all this in our products and put them at the service of their skills to produce beauty.
Think
Letting hairdressers and beauty salons Our story is a lovely one of Italian en- ALFAPARF GROUP has five factories (Ita-
work at their best. With products of trepreneurship built up alongside pro- ly, Brazil, Mexico, Venezuela and Argenti-
quality, the expression of Italian taste fessional operators, discussing with na). It has about 2500 employees (570 in
and creativity. Everything that is required them, learning and getting to know Italy); of these about 1150 belong to the
to exalt a woman’s beauty. their needs. It is also the result of the commercial area (200 in Italy) and about
collaboration with professionals of in- 1350 have other duties in the company
big
Many things have changed since 1980, ternational level and building up know- (370 in Italy). In 2016 the Group generat-
when our story started, but neither its how which is rarely equaled. ed proceeds for euro 237 million.
mission not its passion has changed.
Today, as then, the business of ALFAPARF Today the Group can boast of a portfolio It is an integrated group in which the
GROUP is hair care, skin care and body of brands known everywhere: ALFAPARF business divisions (Hair Care, Skin Care,
care, directly controlling the whole Milano, DIBI Milano, Olos, Becos, TeN private label, retail) interact with the ge-
value chain: research and innovation, Science, il Salone Milano, Yellow, Alta ographic regions, circulating knowledge
production and distribution all over the Moda è…, Decoderm and Solarium. acquired all over the world and trans-
world. ALFAPARF Milano is the most popular forming it into the best answers to the
Italian brand in the world in the profes- evolution of the market. We love what
sional hairdressing channel. we have achieved to date, but we are still
determined to exceed ourselves.
We have built up the first multinational corporation of
the professional cosmetics industry with wholly Italian capital.
And we keep thinking big
2 ALFAPARF GROUP • Company Profile ALFAPARF GROUP • Company Profile 3
4 Alfaparf Group • Company Profile 5
A lovely story of
THE ORIGINS THE EVOLUTION GLOBALIZATION
We came into being in 1980, thanks to In 2000, production in Italy moved to In recent years, the Group has bold-
an idea of Roberto Franchina who, with Osio Sotto (Bergamo) and, two years ly followed the road of globalization,
the support of about ten other people, later ALFAPARF GROUP came into be- extending activity beyond the usual
started to conceive products in northern ing; its sales amount to about euro markets of reference. Export to eastern
italian business
Italy for the hairdressing channel. 60 million, with over 90% generated Europe (Russia, the Baltic countries, the
abroad. Balkans and the former Soviet repub-
A few years passed and, in 1989, the lics), to India, the Middle East and Africa
Semi di Lino line was launched, which The international vocation was strength- has grown.
was to be the first great commercial suc- ened in 2003 with the start of activity
cess. The following year, permanent col- in China. In 2008, work on enlarging the ALFAPARF GROUP, which has always
oring came with Evolution of the Color. factories in Italy, Mexico and Brazil start- concentrated on the professional chan-
ed. The Private Label project also began, nel, made its debut in the consumer
In the 1990s the adventure in export with the aim of developing private label channel, starting from Brazil with the
began, first to Spain and Latin America production thanks to the know-how of Alta Moda è… brand (Hair Care) distrib-
and then the commercial branches in the group, in particular in products for uted in stores specialized in hair care
Brazil, Mexico Argentina and Venezuela. coloring. products, health and beauty stores and
Production also started: the first facto- perfumeries. The production capacity
ries were opened in Brazil, Mexico and 2009 was a historic year: the GTS has increased thanks to the factories in
Venezuela. Group, founded at the end of the 1970s, Argentina and Venezuela.
which produces and distributes profes-
sional cosmetics and appliances for The organizational structure of the
beauty centers, was taken over. In the Group has been reshaped through the
world cosmetics industry, ALFAPARF creation of two regional entities: the
GROUP is, by dimensions, the first with Americas and Eurasia/Africa/Oceania,
100% Italian capital. with the objective of accelerating glob-
al growth.
In 1980 we started a lovely Italian business story:
ideas, courage and passion.
And with a suitcase always packed
6 ALFAPARF GROUP • Company Profile ALFAPARF GROUP • Company Profile 7
Care
Eleven brands, eleven definite points of We then decided to go further, driven by
reference for those in professional hair our passion for beauty even before the
and body care. Eleven ways to interpret objective of diversification pursued by
the modern vision of well-being. Eleven every company. Body care thus joined
results of continuous research carried hair care, initially through the launch of
out with competence and passion in our our own brands and then with the acqui-
and beauty
laboratories. sition of a leader on the Italian market.
Our journey started with hair care. Over Today ALFAPARF GROUP has a portfolio
the years we have been able to build up of products which, by completeness and
an extraordinary capital of technologi- quality has few equals in the cosmetic
cal skills and expertise which has been industry. The best foundation to contin-
translated into great commercial suc- ue on a path of international growth.
cesses and into conquering a solid mar-
ket position. Brands such as ALFAPARF
Milano and products like Semi di Lino
have contributed to “writing the histo-
ry” of professional hairdressing. In Italy
and in the world.
Offering professionals the best,
what they need to exalt the quality
of female beauty
8 ALFAPARF GROUP • Company Profile 9
Hair
Launched in Brazil and also distributed in
Argentina and Mexico, this is the first AL-
FAPARF GROUP brand for retail distribu-
tion. It includes products for hair care and
coloring and for nails.
This is the leading brand of the Group,
the best expression of our innovation-fo-
cused character. Color, shape, care and
styling: ALFAPARF Milano covers all pro-
fessional needs with twenty lines and
over three hundred references. This brand is characterized by profession-
al (through hairdressing salons) and retail
distribution (through selected chains of
beauty stores) with an excellent quali-
ty-price ratio.
Created in Brazil to meet the needs of
the local population, today it is distribut-
ed all over the world, being able to count
on a complete portfolio of products that
meets every spending capacity.
10 ALFAPARF GROUP • Company Profile 11
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The holistic and sensory professional DECODERM exceeds the limits of color
and cosmetic answer: in OLOS, nature thanks to a line of make-up which knows
is at the center, the mother of the most the skin and creates the beauty of every
precious active and effective active in- woman, whilst protecting it. Born from
gredients for the beauty of the face and the perfect association between Skin
body as well as the source of inspiration Care and make-up, it embodies the de- With these forty years of experience
The beauty solution for forty years, for the product lines. This brand looks sire for beauty, color and protection in the professional beauty channel,
where technological innovation, scien- to the future, where beauty is harmony, thanks to the combination of formula- ALFAPARF GROUP develops and mar-
tific research and experience meet to balance and life style. tions with a treatment action, textures kets new generation technologies and
guarantee maximum effectiveness in and new generation applicators and a equipment for the needs of the modern
a made-to-measure method and pro- harmonious range of shades. beauty salon. Design, development and
gramme. DIBI Milano is the reference in assembly: everything is made in Italy to
professional beauty in terms of quality ensure the best guarantees of certifica-
and innovation. tion and quality for our partners.
The Beauty secrets of TEN SCIENCE are
the result of the fusion between Technol-
ogy and Nature, where the combination is The sun protection that offers a safe,
raised to the level of science. A complete even and long-lasting tan. Solarium is
For over thirty years, high quality face and high performing range of products the specialist of the sun in beauty salons:
and body products in beauty salons. A which chooses the most precious natural a wide range of protective products for
scientific approach, technology and re- ingredients, mixing them with advanced all needs, after-sun and tan-intensifying
sults thanks to a team of expert beauti- technological complexes. This brand has products. The brand stands out for its
cians, the Beauty Trainers. Becos stands made green minimalism its distinctive high quality and wide range, but also for
out on the cosmetic scene as a brand feature, including in the selection of in- its original style.
that looks to fashion trends, constant- gredients and packaging with a low envi-
ly projected towards innovation. The ronmental impact. The TEN INSTITUTES
BECOS CLUBS are the places for pro- are the professional venues of the brand.
fessionalism and made-to-measure an-
swers to start a journey to beauty.
Skin and body
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Always ready
If there is a leitmotif in the history of The ALFAPARF GROUP research is main-
the ALFAPARF GROUP it is without any ly carried out in the laboratory in Osio
doubt the focus on innovation. This has Sotto (Bergamo), but there are also lab-
been true ever since the beginning, when oratories in Brazil and Mexico. Invest-
the company had to find its place on the ments have constantly grown over time:
market, and it is still true today. Inno- the areas of research have increased and
for evolution
vation is part of our identity. The habit the number of employees has also been
of working alongside professionals and boosted, with now over fifty.
travelling around the world has allowed
us to develop the uncommon ability The researchers in the laboratory in
of understanding the trends of the de- Osio assess and select the raw mate-
mand in time and channeling them into rials (including those used for foreign
research. This is how many products productions), develop the formulas of
have come into being and which, over the products, carry out tests through
the years, have become established in in-house structures: a Technical Centre
Italy and abroad. for Hair Care and a Pilot Centre for Skin
Care. Safety and clinical effectiveness of
the products are certified by third-party
institutions.
We have never settled for our successes. The area of external efficacy tests has
also been developed, involving numer-
We have always tried to go one step ous voluntary consumers who are asked,
for each of the products, to compare
further by investing in looking different formulas. The results allow
collecting important data for commer-
for new solutions. cial development because the purchases
of the final consumers through the pro-
fessionals are significant in the turnover.
18 ALFAPARF GROUP • Company Profile 19In Hair Care, research today is focused In Skin Care, the focus of research is on
on hair coloring and on technical prod- moisturizing, anti-ageing and anti-cel-
ucts such as bleaching and smoothing lulite products, and on the association
products. The work done recently has of specific products with technologies
led to filing many patents for the com- for beauty treatments, as their effica-
position to smooth hair, the approach to cy is closely linked to the methods of
coloring by oxidation, the composition application.
based on direct dyes, and the founda-
tion for coloring by oxidation.
20 ALFAPARF GROUP • Company ProfileDoing things There are not only machines Five factories in Italy, Brazil, Mexi- Over the years, ALFAPARF GROUP has
co, Venezuela and Argentina. Almost built up a production structure that can
in our factories, but people with 100,000 square meters of production
surface area: 35,000 in Brazil, 35,000 in
meet the demands of global distribu-
tion. The progressive enlargement of
Mexico, 15,000 in Italy, 3,500 in Vene- the factories has been accompanied by
a special attitude towards the zuela and 10,000 in Argentina. In 2016, the adoption of management systems
the right way
120 million pieces came out of these that have allowed reaching high stand-
search for perfection. production facilities. ards of quality.
The Italian plant in Osio Sotto (Ber-
gamo), where the most complex pro-
duction is concentrated and where the
products for the European, Asian, Afri-
can and Australian markets are made,
was awarded ISO 9001 and ISO 22716
GMP (Good Manufacturing Practices)
certification, which establishes meth-
ods, equipment, means and manage-
ment rules of production to ensure ap-
propriate standards of quality.
22 ALFAPARF GROUP • Company Profile ALFAPARF GROUP • Company Profile 23The production takes place according Know-how, presence in strategic geo- to the guidelines of ISO 10001 (cus- graphical areas and operative flexibility tomer satisfaction), Total Productive have made ALFAPARF GROUP an ideal Maintenance (TPM) and Overall Equip- industrial partner for the multination- ment Effectiveness (OEE). al corporations of cosmetics and mass ALFAPARF GROUP has recently ob- retail distribution operators. In addition tained the status of Authorized Eco- to the production of its own brands, nomic Operator (AEO) which certifies there is also private label production its reliability in relation to the customs which today plays an important role for authorities. The other four factories the Group. (Mexico, Brazil, Venezuela and Argen- tina) have also obtained or are about to obtain certifications that put them on levels of excellence. Respecting the standards of quality for all the factories is entrusted to the To- tal Quality Department which is based in Italy. Each plant also has a quality laboratory for individual components, semi-finished products, raw materials, packaging and finished goods. ALFAPARF GROUP • Company Profile 25
26 Alfaparf Group • Company Profile 27
Travellers We have always loved travelling and The global vocation of ALFAPARF The commercial activity is developed al-
GROUP appeared almost immediately ternatively through subsidiaries (present
it has given us great satisfaction. Above and is a feature that distinguishes its
activity with respect to the other play-
in twenty-two countries) and third-par-
ty distributors (more than one hundred).
ers in the Italian cosmetics industry. The preference for one model or the
all, it has allowed us to become big. other varies depending on the market
by vocation
The first exports to Spain and Latin (characteristics of the demand, posi-
America were soon followed by building tioning of ALFAPARF GROUP, objectives
up commercial and production bases in of growth).
the geographical areas deemed strategic.
Going international was transformed The subsidiaries, controlled by the man-
into globalization. In more recent years, agement of ALFAPARF GROUP, can
particular attention has been paid to count on five hundred agents who di-
the east: first Russia, the Baltic countries alogue with over 50,000 professionals,
and the Balkans, then the former Soviet fuelling the capital of knowledge and
republics, the Middle East and India. experience indispensable to understand
Activity has also started in some African new needs and promote innovation. The
countries. Today ALFAPARF GROUP activity of the distributors is supported
products are distributed in about one by services of marketing, training and
hundred countries. sales assistance.
28 29Record holders
Working alongside professionals is the The ability to pass from the supply of
base of our work. Being in the field, after the product to a broad range of servic-
all, is the best way to understand what es has acquired strategic importance
is really needed. As well as focusing on in professional cosmetics: speed of re-
a widespread geographical presence, sponse and quality of solutions are deci-
ALFAPARF GROUP has built up a com- sive arms to compete.
of quality
mercial network made up of people at-
tentive to the quality of relations with Starting from this vision. ALFAPARF
the professionals. GROUP has built up an extensive train-
ing offer on technical-professional and
It is not only selling the product, but managerial aspects. Hairdressers and
also listening to their needs and collect- beauticians, depending on their level of
ing useful information to enhance the experience and skills, can today find the
quality of our products and accurately best solutions for their need for growth
meet new trends of the demand. It is in the courses organized by the Group’s
also offering services which allow hair- over fifty training centers.
dressers and beauty professionals to run
their business in the best way possible.
Discussing with professionals
on every aspect is the best way to
propose an offer of quality. Including
when talking about training.
31ARGENTINA ECUADOR R. DOMINICANA
Prodicos S.A. Cosméticos E-COS S.A. Porta Nuova S.R.L.
Registered office: Paraguay 580 3º piso - Ciudad Registered and Administrative office: Guayaquil - Ecuador, Registered office: Av. 27 de Febrero, Esq. Av. Tiradentes,
Autónoma de Buenos Aires Edificio Kennedy Norte Edificio Sonapal Bodega 16 Plaza Merengue, Local 102/103, 1er Nivel Santo
Administrative office: Mozart S/N - Centro Industrial Domingo de Guzman, Distrito Nacional, Capital de la
EL SALVADOR
Garín - Escobar - Provincia de Buenos Aires Republica Dominicana
Clio Cosmetics S.A. de C.V.
Administrative office: Av. Estrella Zadhala, Plaza El
AUSTRALIA Registered and Administrative office: 12 Calle Poniente,
Portal, 2do. Nivel, Santiago de los Caballeros, Republica
Alfhair Australia PTY. Limited Numero 2418, Colonia Flor Blanca, San Salvador,
Dominicana
Registered office: 15 Concorde Drive Kielor Park VIC 3042 El Salvador
Administrative office: C:/ FS Spagnolo & CO (Aust) PTY RUSSIA
GUATEMALA
LTD 147 Union RD Ascot Vale VIC 3032 Alfa Parf Russia O.O.O.
Guatemala Cosmeticos S.A.
Registered and Administrative office: 117218 Moscow,
BRASILE (COMM) Registered and Administrative office: 15 avenida 17-29
Krzhizhanovskogo str., 14, kopr 3
Delly Distribuidora de Cosmeticos zona 13 Bodega 1 Guatemala
e Prestação de Serviços Ltda SPAGNA
MALTA
Registered and Administrative office: Rio de Janeiro Alfa Parf Group España S.L.
Industrial Chemical Cosmetics Holdings Limited
(Brasil), Estrada Camboatá, 2207 - Sala B - Bloco 2 - Registered office: Calle Solsones Nº 2 Bloque B Local
Registered and Administrative office: Level 1, LM Complex,
Queimados - RJ - Brasil B5 PLTA 2 El Prat de Llobregat. 08820. Barcelona España
Brewery Street, Mriehel, Birkirkara BKR 3000, Malta
Administrative office: C/ Solsones Nº 2 Local B5 Planta
BRASILE (PROD)
MESSICO (PROD) 2 Bloque B. Parc de Negocis Mas Blau. El Prat de
Delly Kosmetic Comercio e Industria Ltda
Dobos S.A. de C.V. Llobregat. 08820. Barcelona. España
Registered and Administrative office: Rio de Janeiro
Registered office: Av. Insurgentes Sur 1853 P.B., Col.
(Brasil), Estrada do Pedregoso, 3229 Distrito Industrial URUGUAY
Guadalupe Inn, Alvaro Obregon, 01020 Ciudad De
- Campo Grande - RJ - Brasil Alfa Parf American Division Distribucion S.A.
Mexico - Mexico
Registered office: C/O Innovation SA Luis Alberto
CILE Administrative office: Eje 3 Norte 205 MZA. 405 Parque
de Herrera 1248, Torre II, oficina 2306, 11300
Cosméticos Chi-Cosm Limitada Industrial Toluca 2000 Toluca, Estado de México, CP. 50200
Montevideo - Uruguay
Registered office: Calle Chiloé Nº 1734 bodega 4,
MESSICO (COMM) Administrative office: Minas 1837, 11800 Montevideo
comuna de Santiago Centro, Santiago de Chile
Prodob de Mexico S.A. de C.V. - Uruguay
Administrative office: Calle Arzobispo Fuenzalida
Registered and Administrative office: Eje 3 Norte 205
Martinez Nº 2888 comuna de Ñuñoa, Santiago de Chile U.S.A.
MZA. 405 Parque Industrial Toluca 2000 Toluca,
Bip Inc.
CINA Estado de México, CP. 50200
Registered office: William L. Rafferty, Jr. , c/o Gray
Alfaparf (Shanghai) Trading Co. Ltd
PANAMA Robinson, Attorneys at Law, 401 East Las Olas
Registered and Administrative office: Room 302,
Alfa Parf Panama S.A. Boulevard, Fort Lauderdale, FL 33301
Building 2, No.50 Yu Yao Road, Jingan District,
Registered and Administrative office: Ave Jose Agustin Administrative office: 8200 NW 33rd Street, Suite 109,
Shanghai, 200031, China
Arango - Centro comm.le Los Pueblos 2001 Local E-10 Doral, FL 33122
COLOMBIA - Corregimiento de Juan Diaz - Panama Ciudad
VENEZUELA (COMM)
Sabama Ltda
PERU Dis.Mar Cosmetics C.A.
Registered and Administrative office: Transversal 25 No.
Percosm Peru S.A.C. Registered and Administrative office: Calle la Guairita,
59 27 Barrio Galerias Bogota Colombia
Registered office: Lima - Perú Galpon 44, Zona Industrial Guayabal, Guarenas Estado
COSTA RICA Administrative office: Calle Las Camelias 180 San Isidro Miranda, Venezuela
Costa Rica Cosmeticos Costidist S.R.L.
POLONIA VENEZUELA (PROD)
Registered office: San Jose, Montes de Oca. Barrio Los
Pol-Cosm Sp.z. o.o. Industrias Veprocosm C.A.
Yoses, del final de la Av10, 25m norte y 100m este,
Registered and Administrative office: Stara Iwiczna ul. Registered and Administrative office: Calle la Guairita,
casa esquinera de dos plantas de ladrillo a mano
Nowa 23, 05-500 Piaseczno Galpon 44, Zona Industrial Guayabal, Guarenas Estado
derecha
Miranda, Venezuela
Administrative office: San Jose, Sabana Oeste, de PORTOGALLO
Teletica Canal Siete, 100 metros Oeste y 150 metros Maresana L.D.A.
Norte, frente Condominios Miravalles Registered and Administrative office: Rua do Espido,
Nº 74, Loja J., Edificio Trade Center, 4470-177 Maia -
Portugal
alfaparfgroup.comwww.alfaparfgroup.com
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