Company presentation 2022 - legero united
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Company presentation 2022
"We use state-of-the-art manufacturing methods to design and produce shoes with thoughtful design, high wearing comfort and sustainable materials." Stefan Stolitzka, owner and CEO legero united
About legero united A global player at the heart of Strong brands,
Europe strong team
legero united is a global company with Austrian As an owner-managed, independent company, we are Under the umbrella of legero united, shoes are
roots. represented at two locations in Austria: in Feldkirchen developed, manufactured and distributed in 42
near Graz and in Kopfing, Upper Austria. countries for the three brands legero, superfit and
Think!. We see ourselves as a global team of around
We have been producing shoes for young and old since We also have our own production facilities in Hungary, 2,000 shoemakers.
1872. Perfect workmanship and the highest quality Romania and India. We are proud of the fact that we Commitment is a top priority for us. We are curious.
materials have top priority in design and production of are becoming more and more international. At the We are innovative. We are international. We are
our collections for women, men and children. same time, we always adhere to our standards of diverse. We are fair.
quality, sustainability and respectful interaction with
one another. But above all: we are shoemakers with heart and soul.
3
Executive Board
Around 2,000 shoemakers 3 own production facilities
Stefan Stolitzka, Chief Executive Officer
from over 40 nations in 3 countries, 2 sites with
Morten Bay Jensen, Chief Operating Officer
headquarters in Austria
Alenka Klarica, Chief Commercial Officer
180 million euros 6 million Around 150 years of experience in the
gross sales revenue in 2021 pairs of shoes sold in 2021 development and manufacture of shoes
Sales companies
legero Schuhfabrik GesmbH, Austria From the heart of Europe to
legero united digital GmbH, Austria
Think! Schuhwerk GmbH, Austria
the whole world
legero Schuh GmbH, Germany
legero Schuh AG, Switzerland
legero united Sweden AB, Sweden
legero Norge GmbH, Norway
ara-legero Shoes Polska, Poland
legero Ayakkabicilik Limited Sirketi, Turkey
Headquarter Graz,
Austria
Think! Schuhwerk GmbH
Kopfing, Austria
Representatives Hungary (Logistics
centre), Körmend
Australia (Think! only), Belgium, Bosnia and
Herzegowina, Bulgaria, Denmark, Estonia, Hungary (Production),
Faroe, Finland, France, Greece, Great Britain, Martfü
Ireland, Italy, Japan, Canada (Think! only),
Romania (Production),
Iceland, Croatia, Latvia, Lithuania,
Valea lui Mihai
Luxembourg, Macedonia, Mongolia,
Netherlands, Romania, Russia, Serbia, India (Production),
Vellore
Slovakia, Slovenia, Spain, Czech Republic,
Ukraine, Hungary, USA (Think! only), Cyprus
5
Architecture prize
legero united campus GerambRose
Since January 2020, the legero united campus has been the new headquarters of
legero united in Feldkirchen near Graz. The two ring-shaped building complexes are
a place for joint dialog with customers and partners. The larger part of the building is
an inspiring workplace. Here, up to 350 legero united team members drive the
development of the three brands legero, superfit and Think!. In the smaller part of the
building, the largest shoemakers outlet of legero united is located on an area of
1,400 m².
Sustainable advantages:
ÖGNI
Geothermal system Sustainable Technically sustainability award
Platin and Crystal certificate
for heating and cooling buildung materials sophisticated building
for Social Sustainability
in conjunction with services
district heating
Regional Utilization of
value creation well water
Styrian Timber
Construction Prize
2021
6
legero united campus
Total area Architect‘s office:
26,100m² Dietrich | Untertrifaller
8,500m² total net floor space:
7,100 m² office building incl. sample
production and company restaurant
Workplaces:
and 1,400 m² shoemakers outlet
350
Investment volume: Completion date:
30 million EUR January 2020
A dynamic success story
1872 1994 2001 2014 2018
Founding of the company • 100% takeover of Legero Acquisition of Think! Schuhwerk Founding of sales Founding of legero united India and construction of the first
by the Strakosch family in Schuhfabrik GesmbH by GmbH and founding of sales company in Turkey phase of the production facility in India. Development of the
Vienna Stefan Stolitzka as owner company in Poland online stores for superfit, legero and Think!
• Logistics headquarters
1972 established in Hungary and 2006 2020
Founding of the founding of sales companies Market leadership in Move into the new headquarters, the legero united
brand superfit in Germany and Switzerland Germany with superfit campus, and opening of shoemakers outlet in Graz
children’s shoes
1954 2000 2002 2017 2021
Strakosch Production plant Founding of sales Introduction of the Opening of the shoemakers outlet in
Schuhfabrik established in Romania company in Norway corporate brand legero Szombathely, Hungary and
GesmbH is united as the umbrella for internationalisation of the online stores for
registered as a the superfit, legero and superfit, legero and Think!
subsidiary of Think! product brands
Humanic AG
1991 2013 2019
Stefan Stolitzka takes over the Founding of VIOS as an Expansion of production facility in India; relaunch of
management of Legero innovation platform for product brands superfit, legero and Think! and founding of
Schuhfabrik GesmbH sustainable materials and shoe Swedish sales company
production
8
Passion and vision have always been
the hallmarks of what we do.
legero united continuously invests in innovation, design, efficient manufacturing processes, substantial
sustainability and comprehensive digitalization.
This foresight and care for people have made us what we are today: a global shoe producer with a
local sense of responsibility in each case.
9
True concern for people and nature
is what motivates us.
The philosophy of true concern manifests itself in everything we do. It applies to our customers, our team members,
partners and suppliers. And also to all our fellow human beings as well as to culture and the environment – because we
take a holistic approach.
pioneering
caring
truly
inventive
aware
10Working at legero united means being able to get really involved. We see ourselves as an international team of like-minded people in which every employee can contribute with his or her skills. Commitment is a top priority for us. We are committed to the most beautiful thing - making the best shoes ever. We are committed to human interaction and to the world in which we live. Not because it's trendy, but out of conviction. Only together can we create the environment that inspires us and spurs us on to top performance. An environment in which we are constantly growing, as a company and as personalities. 11
Everyone talks about sustainability.
With us, it’s lived -
in every areas.
As a company, we always act responsibly – in everything we do. We are aware that there’s
more to sustainability than just ecology. For us, sustainability also encompasses social justice
and economic management.
At legero united, we think holistically about sustainability. We live this aspiration passionately.
12Our initiatives
Social Sustainable Local Cultural Certificates
responsibility standards initiatives engagement
We participate in the Higg We are there where help is As an international company, Contemporary art doesn't always ÖGNI, Blauer Engel,
Index, which demonstrates the needed. And we have often we are committed to social have it easy. That's why we invest Österreichisches
sustainability of our products been doing so for decades. For initiatives at all our locations. in novel, inspiring, moving art Umweltzeichen, EMAS:
along the entire supply chain. We example, we have been involved For example, at our production today. How? With our private Our Austrian sites are EMAS-
are also a member of the cads with the SOS Children's Villages facility in Romania and our plant in initiative con-tempus. certified. 36 of our models bear
initiative, an association of the and the Red Cross for many years Vellore, India. There, we have set the Austrian Ecolabel, 22 are Blue
largest German-speaking shoe and support Doctors Without up a special shuttle service to pick Angel certified. (Dec. 2021)
manufacturers. It continuously Borders, Amnesty International up our shoemakers from their
develops environmental and social and the Ute Bock Refugee homes in the morning and bring
standards for our industry. We also Initiative. them home again in the evening.
committed ourselves to And we maintain a kindergarten
participating in the Science Based and a school on site, which leads
Targets initiative (SBTi). We favour 500 children to middle school.
cooperation with leather suppliers
certified by the Leather Working
Group LWG. Within the framework
of our VIOS development
platform, we are constantly
researching, developing and
testing innovative sustainable
solutions.luna
Our sustainability agenda
• The legero united sustainability agenda, known to us as luna, is our approach to promoting
sustainability. In an all-encompassing way. For us, this means first, do our homework and then work
on our CO2 balance.
• luna reflects our many initiatives, our pursuit of transparency, traceability and the goal of being CO2
neutral by 2030.
• Together with our suppliers and other partners, we want to reduce environmental impact along the
entire value chain. For this reason, we’ve programmed an ECO database with which we work on our
CO2 calculation. The materials we use for shoe production play an important role in this because we
know that materials are responsible for 70-90% of our CO2 balance. The ECO database shows exactly
where we need to start and where we can efficiently save CO2. We find that we can better achieve
our ambitious goal of CO2 neutrality through avoidance rather than by simply offsetting.
14Nature, life, path: VIOS.
• VIOS is our development platform for sustainability. We deal with sustainability as holistically as possible – and in a
scientifically sound way. We research, know and test all the substances we deal with. We produce sustainably, and
deliver as CO2 neutrally as possible.
• What we aspire to with VIOS is continuous innovation: we constantly research, design and think sustainable solutions
further. We’re already implementing the results in our day-to-day production.
• Leather that bears the VIOS name must be manufactured according to the latest research – chrome-free, and with
environmentally friendly dyes and materials. Because it’s important to us to act in the most resource-conserving way
possible.
• For this reason, we work exclusively with partner companies and production facilities that are committed to the strict
criteria of our VIOS Restricted Substance List. This sets higher standards than those required by regulatory authorities
or quality certifications. And it’s constantly being developed further together with industrial partners and research
institutes.
„A passion for shoes and respect for nature have always been at the heart of
VIOS. Our goal is to manufacture particularly sustainable materials to
holistically protect people and nature.“
Stefan Stolitzka, owner and CEO legero united
15Our brands 16
Feet love legero.
Unimagined lightness, timelessly beautiful design, the highest quality and the best materials – always focused on
people. Made with heart and soul by shoemakers: that’s what distinguishes legeros and makes them the favourite shoes
of every woman’s feet. For every occasion, all year round.
1,100,000 pairs
sales volume 2019
Germany, Austria, Italy
as the most important core
markets of legero
17Products sport casual casual dress casual Modern and functional models inspired by sports Everyday style for leisure and job. With the typical Formal-inspired casual shoe styles with feminine details shoes. Particularly light, with maximum wearing legero DNA. Light and comfortable with excellent value and modern lines, yet still sporty-casual. High-quality, comfort and sporty, refined elements. Innovative upper for money. All shoe types with a "casual touch", from fine and soft uppers. Goes with a suit/dress and always constructions (textile, knit, loden, modal) in the proven sneakers to chelseas, lace-ups and boots. with the usual "legero casual touch". legero fit. 19
Discover the world on healthy feet.
Children conquer the world freely and carefree - step by step. So that they can discover the adventures of life on healthy
feet, superfit takes responsibility for children's feet and their healthy development.
superfit is the leading supplier in the European children's shoe sector. superfit is made by experts, loved by children and
recommended by doctors and orthopaedic specialists.
4,230,000 pairs
sales volume 2019
Germany, Austria, Switzerland
superfit as market leader
20superfit shoes are designed on child-friendly lasts that take the anatomy of the child's foot into account and thus ensure a
perfect fit. Soft materials and special construction avoid pressure points. Particularly flexible and lightweight soles allow a
natural rolling movement. Innovative functionality and strict harmful-substance guidelines that go beyond market standards
ensure the highest quality. And always new, cool designs inspire big and small kids alike.
That’s how superfit ensures that children discover the world on healthy feet at every stage of their development and gives
parents the reassuring feeling of doing the best for their children's feet.
22Products Babies Toddlers Kids/ Teens Whether for girls or boys, superfit shoes for babies are superfit shoes provide support for the feet of little girls As with the shoes for babies and toddlers, the superfit versatile and offer a wide selection. The assortment of and boys and sufficient space for the toes at the front. models for older children naturally also meet the baby shoes ranges from crawling shoes and classic They are also made of high-quality and supple highest demands. Our healthy children's shoes protect baby walkers in child-friendly designs to low shoes and materials such as leather or functional textiles. Our children's feet and support them in their development. sneakers, boots and snowboots - most of which also outsoles are light and flexible, our lining materials come with the tried-and-tested GORE-TEX equipment. breathable. 23
Think! For your self.
• For Think! sustainability isn’t a trend. It’s a timeless attitude. This is also reflected in the production: Think! shoes,
bags and belts are produced exclusively in Europe. This saves long transport routes and protects the environment.
• Think! sees the environment as more than a buzzword, design as more than short-lived fashion. We live slow fashion.
In other words, the approach of making the textile industry cleaner, greener and more sustainable again. This
aspiration has guided Think! since the brand was founded in 1990. In 2015, Think! was the first shoe brand to be
awarded the Austrian Ecolabel and the Blue Angel.
• Think! offers women's and men's shoes - holistically sustainable: from the raw material to the disposal of the shoes.
Always in perfect fit and unique design. For people who want to stand out from the crowd and make a sustainable
statement.
Germany, Austria, Switzerland
as the most important core markets of Think!
24Products
Women Casual Women Dress Casual Women Kork
Women Indoor Men Sport Men Casual
26„We think and act in an outstandingly sustainable way. In everything we do.“
Contact Corporate Communications Legero Schuhfabrik GmbH Legero-United-Straße 4 8073 Feldkirchen bei Graz Austria Phone: +43 316 429100 www.legero-united.com This document may only be used for presentation purposes. The copyright belongs to Legero Schuhfabrik GmbH. The materials or parts thereof may not be distributed or used without the express consent of Legero Schuhfabrik GmbH. © Legero Schuhfabrik GmbH, 2022
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