Community Development Department - Granicus
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Community Development
Department
SUBJECT: Consideration of a Resolution authorizing annual AGENDA ITEM: 9.b.ii.
renewal of membership in the Chicago's North Shore
Convention and Visitors Bureau MEETING DATE: August 3, 2021
VILLAGE BOARD REPORT
TO: Village President and Board of Trustees
FROM: Jeff Brady, Director of Community Development (847) 904-4306
THROUGH: Matthew J. Formica, Village Manager
PURPOSE AND ACTION REQUESTED:
Staff requests consideration of a Resolution authorizing renewal of the Village’s membership in Chicago’s
North Shore Convention and Visitors Bureau (CNSCVB) for the period of July 1, 2021 to June 30, 2022.
BACKGROUND:
The Chicago’s North Shore Convention and Visitors Bureau is a State of Illinois-certified tourism bureau
which is charged with promoting its member communities - Evanston, Glencoe, Glenview, Northbrook,
Northfield, Prospect Heights, Skokie, Wheeling, and Winnetka – and receives State of Illinois matching
grant funds in order to do so. The Bureau directs programming toward group tour planners and corporate
meeting planners, as well as individual visitors, with a focus on putting “heads in beds” in North Shore
area hotels and encouraging spending at area restaurants, retailers, and attractions. During the COVID
pandemic, the Bureau has focused on marketing and promotion of the local restaurants and destinations
(see Attachment 2) as the hotel bookings decreased by as much as 80% in 2020 due to limited business
and pleasure travel.
The Village’s membership in CNSCVB was initiated in 2008 in response to requests from Glenview hotels
to establish a relationship with a Bureau so that they could receive marketing services. Glenview hotels,
retail businesses, restaurants, events, and Park District facilities are regularly featured in promotions and
tours created and paid for by the CNSCVB. Events are promoted to the more than 13,000 North Shore e-
newsletter subscribers, as well as lists purchased annually from multiple zip codes which best match the
targeted demographics for North Shore visitors. The CNSCVB additionally has a strong social media
presence including weekly outreach which captures 187,000 views from followers via Facebook, Twitter,
Instagram, YouTube, and Pinterest. This scope of exposure is best achieved by working regionally with
neighboring communities and combining municipal contributions with State of Illinois matching grants to
fund an aggressive sales and marketing program. A total of 89 Glenview businesses and facilities (up from
66 last year) are current members, each paying their own membership dues. Membership dues for smaller
businesses are in the $200-$300/year range, and dues for the hotels are calculated based upon the
number of rooms at $25/room per year.
1
Membership Details:
Membership dues for each CNSCVB member municipality are calculated at the point of entry into the
Bureau, based upon the number of hotel rooms in a community. Glenview’s membership dues were set
at $62,900 in FY2008, remained the same for 10 years, and were increased in 2018 to $66,821. In 2020,
due to the Coronavirus pandemic, the Bureau discounted the annual membership by 50% to provide
economic relief during the unprecedented time. The Bureau will return to the regular annual membership
rates in 2022. Staff has and will budget $66,821 to cover the July 2021–June 2022 Glenview membership
dues.
Municipal membership in CNSCVB is a prerequisite in order for the hotels, restaurants, retailers, or
attractions within those municipalities to become members and thereby receive the CNSCVB services. A
5% Hotel and Motel Tax on Glenview operators has been in effect since 1985. In order to offset the
CNSCVB membership dues and generate additional revenue, the Village raised the Hotel and Motel Tax in
2008 by 1% (to 6%). The 1% increase currently generates an amount consistent with the original intent,
which covers the annual CNSCVB membership dues, in additional to generating additional revenue.
Historically, the Village uses revenues generated from local hotel taxes to pay annual membership dues
in the CNSCVB.
Prior year membership dues are summarized in the following table:
2020 / 2021 / 2022 Membership Fees:
Fund Account # FY 2019-2020 FY 2020-2021 FY 2021-2022
Membership Fee Membership Fee Estimated
Membership Fee
Corporate Fund 10080271-521170 $66,821.00 $33,410.50 $66,821.00
RECOMMENDATION:
Staff recommends the Board of Trustees adopt the attached Resolution authorizing continued
membership in the CNSCVB for another 1-year period ending June 30, 2022.
ATTACHMENTS:
1. Resolution
2. Chicago’s North Shore Convention and Visitors Bureau COVID Report and Glenview Business
Membership List
2
RESOLUTION NO. ______
WHEREAS, the Village of Glenview (the “Village”), is a home rule municipality located in Cook
County, Illinois;
WHEREAS, the corporate authorities have previously approved and executed a Membership
Agreement by and between the Village and Chicago’s North Shore Convention & Visitors Bureau
(“CNSCVB”); and
WHEREAS, the corporate authorities have determined that it is in the public interest to renew the
Village’s membership with CNSCVB as a full municipal member for the next annual term which ends June
30, 2022.
NOW, THEREFORE, BE IT RESOLVED, by the President and Board of Trustees of the Village, as
follows:
That the President and Village Clerk are authorized to execute such documents as may be required
for a renewal of the municipal membership in CNSCVB in the amount of $66,821.00 for the term
July 1, 2021 – June 30, 2022.
PASSED this ________ day of ________________, 2021
AYES: ________________________________________
NAYS: ________________________________________
ABSENT: ______________________________________
APPROVED by me this ______ day of _____________, 2021
_________________________________
Michael B. Jenny, President of the Village
of Glenview, Cook County, Illinois
ATTEST:
_________________________
Matthew J. Formica, Village Clerk of the
Village of Glenview, Cook County, Illinois
3
Update for the
Village of Glenview
Presented by Gina Speckman
July 2021
4
Mission
Chicago’s North Shore Convention and Visitors Bureau (CNSCVB) is one of 38 local convention and
visitors bureaus certified by the Illinois Department of Commerce and Economic Opportunity’s Office
of Tourism. Our mission is to strengthen the positive awareness of our service area, Chicago’s North
Shore, as a business, meeting, event and visitor destination. Our staff of six administers aggressive
sales and marketing programs to highlight the hotels, restaurants, attractions and retail businesses of
Glenview and Chicago’s North Shore.
5
Public/Private Partnership
The source of over half of the Bureau’s annual
budget comes from the State of Illinois. The other
half is derived from our local member
communities: Evanston, Glenview, Winnetka,
Wheeling, Prospect Heights, Northbrook, Skokie,
Glencoe and Northfield –as well as our private
sector business members via membership and
advertising and sponsorships.
6
Chicago Area Convention and
Visitor Bureaus
This map represents the certified convention
and visitors bureaus in the Chicagoland area.
Almost every hotel within the Chicagoland
region is afforded state and local hotel tax
dollars sales and marketing support through
their local bureau.
7
Addressing Covid-19
Covid-19 mitigations and restriction had a
devasting impact on our hotels, restaurants,
attractions and retailers. The bureau was
fortunate to use its resources to create local
programming to help our businesses survive.
8
Addressing Covid-19
9
Addressing Covid-19
Produced Zoom meetings to help member businesses
with Covid relief funding and recovery forecasting and
assisting individual businesses with their applications.
Zoom topics included:
• Accessing PPP
• Applying for Business Interruption Grants
• EIDL and EITC opportunities
• Navigating each Phase of the Illinois Recovery Plan
• Advocating for relief legislations (cocktails to go, etc.)
10Paid Social Media
Businesses applied for Covid relief loans, had tax collections delayed
and many other remediations. However, they needed customers to
Purchase their goods and services and had no marketing budgets.
We were an important outlet for paid and targeting digital advertising.
11Hotels and Covid-19
With travel bans and stay-at-home
orders, hotels were devastated.
Many who rely on group business
(conferences, meetings, events and
business travel) took the brunt of
the hit.
The bureau worked with the hotels
to update visitors on health and
safety protocols for each hotel and
contracted with Threshold 360
which allowed planners and visitors
to tour Glenview hotels virtually for
future planning.
12Business Travel Projected to Return to 70 Percent
of Pre-Covid Levels By Year End
13Recovery Marketing
14Meeting Market Advertising
15Leisure Market Advertising – DIGITAL & SOCIAL
16Leisure Market Advertising – DIGITAL & SOCIAL
Retail Support
Event Promotion
17Leisure Market Advertising – DIGITAL & SOCIAL
www.northshorejobboard.com
18E-newsletters
19Phase 5 and return of business = aggressive sales and
marketing support for Summer 2021 and beyond.
• Digital Advertising Campaigns Meetings and Leisure Market
• New Photography
• Taking advantage of the benefits of road trip vs. air travel for remainder of 2021
• Pent up travel demand will translate into opportunities for new audiences and engagement
20Thank you!
Gina Speckman, Executive Director
gspeckman@cnscvb.com
www.visitchicagonorthshore
@chicagonorthshore
21FY 2020/2021 Glenview Members
Hotels:
Courtyard by Marriott Glenview 149 rooms
Renaissance Glenview 352 suites
The Glen Club 21 rooms
Motel 6 111 rooms
Estia Hotel & Suites 134 rooms
Staybridge Suites Hotel 120 rooms
Baymont by Wyndham 96 rooms
Restaurants, Attractions, Retail and Service Businesses:
Abt
Abt Candy Store
Antiques & Porcelain by G.K.
Apricot Lane in the Glen
Artistica Italian Gallery
Baird & Warner - Theresa Anderson
Blufish Sushi Bistro
BurgerFi
22Cafe El Tapatio-Glenview
Café Lucci
Card & Party Giant
Carriage Hill Kennels
Coarse Italian
College Nannies Sitters & Tutors
Cookies by Design
Cora Lee Candies
Corner Bakery Cafe Glenview
D'Agostino's Pizzeria Glenview
Dawg Park Gourmet Grill
Elly's Pancake House
Evelyn Pease Tyner Interpretive Center
Funtopia Adventure Park
Gigi's Closette
Glenview Coin & Collectibles
Glenview Grind
Glenview House
Glenview Park District
Glenview Park Golf Club
Glenview Prairie Club
Glenview Public Library
Grandpa's Place
Grove National Historic Landmark
Gusto Italiano Ristorante
Hackney's on Harms
23Hackney's on Lake
Hangar Two by Tangled Roots Brewing Co.
Hlavacek Florist of Glenview
Iron Age Korean Steakhouse
Jibek Jolu at the Glen
Jimmy Johns Sandwich Shop
Johnny's Kitchen and Tap
John's Garage Sports Bar
Kohl Children's Museum
Korean Fly Chikin
La Taquiza Y Mas
Lakeview Banquet Rooms at Park Center
Lalo's Mexican Restaurant
Macushla Brewing Co.
Maru Sushi
Mercado Cocina Cantina
Middy Mags Pizzeria
Morning Glory Flower Shop
Mozu Sushi & Izakaya
North Branch Pizza & Burger Co.
Oak at the Glen
Oil Lamp Theater
Pita Inn-Glenview
Pizano's Pizza and Pasta
Plateia Mediterranean Kitchen & Bar
Sawbridge Studios
24Schram Memorial Chapel
So' Bella Cucina
Splash Landings
Sweet Ali's Gluten Free Bakery
Ten Ninety Brewing Company
The Café at the Glenview Park Golf Club
The Glen Club Restaurant
The Glen Town Center
The Works Gyros
Trader Joe's Glenview
Twisted Trunk
ULTIFIT
Ultimate Ninjas North Shore
Valley Lodge Tavern
Vinny's Pizza N Pasta
Von Maur
Wagner Farm
Walker Brothers Restaurant- Glenview
Whiskey River
Wildfire
Yard House
Zoup! Fresh Soup Company
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