COMMUNITY CONNECTIONS - IN THE COMMUNITY 2020 SUNSHINE COAST LIGHTNING SEASON 4 REVIEW
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SUNSH IN E COAST LIGHTN I NG SEASON 4 REVI EW I N TH E COM MUN ITY 2020 COMMUNITY CONNECTIONS 2020 COMMUNITY REPORT | 1
COMMUNITY CONNECTIONS Community has always been at the forefront with Government and Netball Australia For the first time, Lightning Members, of Sunshine Coast Lightning’s core identity, rules restricting personal interaction. The partners and fans were also able to watch and that remained a central focus heading Community Plan was reviewed to seek our annual end of year awards via live into Season 4. Extensive planning and out new ways of making meaningful stream. preparation had taken place with the view to connections – both digitally as well as in grow and expand our community programs a COVID-19 safe environment for when in 2020, with new partnerships, engagement restrictions began to ease. opportunities and event ideas in the mix. Surprise (socially distanced) community Lightning embraced their time in the visits were a highlight for select Members community throughout pre-season, with and ANZAC cookies were baked and visits to local netball associations, as well delivered to War Veterans for ANZAC Day. as refreshed school holiday clinics. A joint At home netball and training content was community bushfire fundraising event with produced to assist the community in keeping Sunshine Coast Falcons and USC Thunder active during lockdown, and COVID safety saw the Club continue to engage and messaging shared on our social channels. undertake in philanthropic ventures, while Our Charity Partners received extra digital we also strengthened our connection with coverage and we worked with Sunshine our two charity partners in Confident Girls Coast Council to support a variety of their Foundation and The Compass Institute. community programs. As our community programs built We were grateful to the State Government momentum – and on the eve of a new for enabling the Suncorp Super Netball event with Compass taking place – the (SSN) Season to be hosted in Queensland in global COVID-19 pandemic took hold. The a hub environment, with matches primarily landscape immediately started changing, held at USC Stadium on the Sunshine Coast and at one-point Lightning’s 2020 season and Nissan Arena in Brisbane. Most pleasing and even the Club’s future viability was to the Club, was the strong showcase of “Excellent job you do in called into question. All community programs were put on hold and lock community spirit and support at all Lightning hosted games – whether home or away. In representing the Sunshine Coast - downs commenced across the country fact, the Sunshine Coast community came you are brilliant ambassadors for and the world. together to embrace the whole SSN Season and displayed support to all eight teams the Sunshine Coast, netball and For a Club that strongly values its community from around the nation. role models for young girls which connections, Season 4 has certainly been challenging in more ways than one. The Reduced spectator capacities didn’t stop the is key in building confidence and Club looked for new ways of engaging and fans being loud and proud – and the team self-esteem.” keeping its Members, partners and fans most definitely heard and embraced the informed during the lockdown period, Lightning love, albeit from a distance. 2020 COMMUNITY REPORT | 3
SEASON 4 IN REVIEW While COVID restrictions prevented face to • Players visiting their farm to undertake a • Player visit to a high school with a face engagement with the team for most Confident Girls Foundation activity, and specialised young mothers and babies of the season, Lightning always had the • Ticketing allocation for their young educational pathway to participate in a yoga community front of mind. people with disabilities to attend our session followed by morning tea and Q&A pre-season match, as well as all home with Lightning Ambassadors Laura CHARITY PARTNERS games throughout the season. Langman and Scherian, Lightning’s valued partnerships with local disability charity, The Compass Institute (Compass), and national charity, The “Today was amazing. To see that together we created some Confident Girls Foundation, both successfully confident girls in the space of two hours was a real example continued in 2020. of how our partnership works. Thank you for all that you Compass had several engagement do to make these things happen. Please keep me posted on opportunities throughout the year, many of which were captured via video and future activities, would love to join you.” shared on the Club’s digital channels. These The Confident Girls Foundation was • Supporting the Confident Girls Round with activities included: executed a little differently to originally various activities including the team planned, however the program still provided wearing Foundation shirts on broadcast for • Attending the bushfire fundraiser at meaningful exposure and impact. This the warmup and supporting Laura Scherian Alexandra Headland and providing the BBQ included: and two teammates who participated in a in a branded activation space, post-match fundraising telethon, • Providing volunteers on game days to • Digital content and web articles produced • Providing game day ticketing to young help with the fundraising recycling bins and shared across Lightning’s social media girls in the region when the team played in and handing out team posters – as well as channels to promote events, activities and Townsville, exposure on the in-stadium big screen, fundraising initiatives, • Running spike ball clinics for two different • Players assisting in fundraising efforts at • Confident Girls content being shared high school groups, and Sunshine Plaza for Compass’s assistance in-stadium on the big screen at game days, dogs program, • Engaging charity partner Compass • Fundraising at our Members pre-season with a coffee tutorial and taste test with • Players visiting their two social enterprise match where almost $3,000 was gifted to Ambassadors Scherian and Langman. cafes as part of our membership activities the Foundation through a gold coin donation and delivering free Lightning branded and auction of a Lightning signed ball and coffee cups, dress, • A player attending their annual golf • Surprise visits to young Members, gifting fundraising afternoon and being on the Lightning created positive affirmation cards, panel of speakers, • Laura Scherian speaking at a high school • Signed team netballs to use for Compass future leaders induction day, as well as fundraising initiatives, running a free clinic for a brand-new • The gifting of 10 supporter memberships, school-based netball team, 2020 COMMUNITY REPORT | 4
COMMUNITY APPEARANCES Feedback from appearances and AND ENGAGEMENTS engagements is always extremely positive, Lightning strongly values its interactions heartfelt and uplifting, particularly in a year within the community and in just four that has seen such adversity and uncertainty. seasons the Club has already cultivated a reputation for being approachable, inspirational and generous with their time. The Players along with the Coaches are extremely accessible and offer their time to attend a wide variety of appearances throughout the season, including during away trips. While COVID impacted our ability to conduct face to face community visits and events, over 300 Club appearance hours were still completed across various commitments. The appearances were varied and included community events as well as schools, netball associations, hospitals, charities, children’s programs and media. In addition, Lightning partners have valued access to the players for affiliated community events such as community unveilings, national awareness campaigns (e.g. various International Women’s Day and Children’s Protection Week events) and televised telethons. Lightning’s 2019 Community Champion, Cara Koenen, helped support a range of Sunshine Coast Council activities including promoting their Australia Day Awards and participating in an online children’s library e-reading. Lightning’s Coaches also hosted a Return to Training Workshop in partnership “Thank you so much to Jacqui she was with the Council targeted at community incredible.” coaches on the Coast. 2020 COMMUNITY REPORT | 5
COMMUNITY CHAMPION AWARD The Club introduced a Community Champion Award as part of the end of year awards night in Season 3, and a player was again recognised in 2020 for selflessly giving back to the community and positively impacting those around them. “My daughter loved the clinic hosted by Laura Scherian yesterday. Young netballers adore these Lightning players and when they give feedback like ‘great work today’ and ‘you have amazing footwork’ it brightens their whole day.” Laura Scherian was crowned the 2020 winner, for her significant contribution, not only this year, but since the Club’s inception as a foundation player. Laura always goes above and beyond for the community. Despite challenges and restrictions, 2020 saw her enthusiastically participate in countless community driven activities, including surprise visits to Members during COVID, baking and delivering ANZAC cookies to war veterans and delivering Confident Girls Ambassador clinics, initiatives and events both on a national and local level. In particular, she formed a wonderful friendship with one of the local war veterans, in which she surprised him with a (socially distanced) visit on his 99th birthday during a time when so many were isolated. 2020 COMMUNITY REPORT | 6
GAME DAY CONNECTIONS GAME DAY WORKFORCE “Even though it’s not the It was an emotional journey for many, Another large community program is navigating through the prospect of not Lightning’s game day workforce, made up of result that we hoped for it having a 2020 season to the eventual over 50 local volunteers who are extremely certainly made me realise Queensland hub format seeing 19 games passionate and proud of the team. played at USC Stadium. What made sharing how loyal our fans are our home venue with seven other teams so These volunteers perform varied duties (including myself) and special was the feedback and comments including bump in and out, ticket scanning, about how loud, passionate and embracing meet and greet, corporate hospitality, sports how loved our SCL Netball our crowd and community were. presentation, team hosting and ushering. Team are. I have thoroughly While the usual fan engagement activities In particular, with the condensed season and enjoyed my fourth year weren’t able to take place (such as the 19 games played at USC Stadium (in stark as a volunteer and my ball delivery and coin toss, the community contrast to the usual seven in-season home corner or post-game signings), the Club’s games), the volunteer workforce showcased fourth year as a Lightning Members, fans, partners and volunteers still their wonderful community spirit, assisting Member.” got behind the team and the sport 110%. with not only Lightning home games, but all games held at USC, including mid-week, Lightning home games looked a little weekend and double header fixtures. One different in 2020, however the Club was able volunteer also made the trek to all our to provide some community engagement Brisbane games to ensure a friendly face and activation opportunities while remaining was back of house, and the delivery of away COVID-compliant including: games was seamless. • The Strike Zone – allowing limited Lightning The workforce is an invaluable credit to and Netball Australia sponsors and “I’d just like to say how Lightning and the broader community! partners to engage with patrons pre-game (COVID approved). much we appreciate all that • Downer’s Lightning Lounge – using local you do for us, as we are also catering and beverage suppliers, as well as aware of how much else you guest speakers from Lightning’s community programs. have to do for the game.” • Compass providing the game day recycling bins, enabling them to raise funds for their programs through ‘Containers for Change’. • A dedicated charity round highlighting Compass and the Confident Girls Foundation. 2020 COMMUNITY REPORT | 7
LUCY LIGHTNING QUEENSLAND MEN’S TEAM REQUESTS Unfortunately, Lucy Lightning, the Club’s The connection with the Queensland Men’s Lightning proudly donates items to not-for- mascot, didn’t get to as many appearances netball team continued, with the men profit organisations, fundraising groups and or any game days in Season 4 due to COVID providing extra bodies and height when individuals including signed memorabilia and restrictions. She was, however, back in action attending select training sessions and tickets. Special experiences and wishes have towards the end of the season, supporting scheduled practice matches – offering a also been granted to groups and individuals USC Thunder’s clinic programs. Lucy looks great environment for both teams to learn in times of need; including closed training forward to making a comeback in Season 5! from each other. sessions, surprise meet and greets and guest speaking appearances. 2020 COMMUNITY REPORT | 8
SUNCOAST REGION NETBALL USC NETBALL ACADEMY AND ASSOCIATIONS ENGAGEMENT USC THUNDER PROGRAM The affiliation between Lightning, Lightning’s engagement with the seven USC Thunder and the USC Netball Suncoast Region Netball Associations Academy provides fantastic development was earmarked for change in the lead up opportunities for coaches, players and to Season 4 with a new program partner umpires in the region and allows the SSN identified to come on board. However, Club to directly help strengthen local netball this changed with the onset of COVID and pathways. community programs subsequently being put on-hold. The USC Netball Academy was this year managed by Lightning’s Assistant Coach Being one of Lightning’s key community Christine Voge and assisted by player programs – all the Associations were still Jacqui Russell (Development Coach). treated to visits from players, as well as The program was supported by other a variety of video messages of support Lightning players and staff throughout throughout the year, a signed team ball and the year, ranging from specialist coaching the opportunity for tickets to the Members to performance analysis, nutrition, pre-season game and SSN finals at performance, psychology and physiotherapy. USC Stadium. The Academy saw Chris create and manage an online program for emerging athletes, coaches and umpires during COVID, return to netball clinics and on-court sessions, engagement with Thunder athletes, three full day workshops, an intensive coaches development program, opportunities for umpires at SSN games and run three junior clinics in conjunction with Thunder athletes and coaches. Chris also worked with USC Thunder teams (Sapphire, Ruby, 18U, 16U) and coaches throughout the season with specialist training and coach mentoring. 2020 COMMUNITY REPORT | 9
SEASON 5 AND BEYOND Community connections remain at the Through the Queensland hub scenario, forefront of CEO Danielle Smith and Coach the Club also endeavoured to make every Kylee Byrne’s agenda. team, every athlete and opposition staff member feel supported while away from Lightning will continue to heavily engage home. in the netball community, with an on-going focus on assisting talented pathway athletes In 2021 we’re excited to explore new reach their potential. Lightning provides initiatives and engage with likeminded aspiring local athletes with a tangible and partners to create maximum exposure and realistic pathway to an elite netball career impact in the community. Even if events on the Sunshine Coast, to study at USC and and engagements are executed a little pursue their dreams under the watchful eye differently, we’re looking forward to getting of Lightning’s coaches. back out and about in Season 5 and aim We have seen the results of these programs to evolve and improve our portfolio of already with Sunshine Coast local, community programs even further. Ashlee Unie, being promoted to the 2021 Lightning squad following her pathway as #TogetherWeStrike Captain of USC Thunder. Lightning looks forward to welcoming not only Ashlee, but also new players Kate Shimmin and Mahalia Cassidy, and sharing all three with the community. The Club thanks and wishes its very best to fan favourites in Annika Lee-Jones, Jacqui Russell and Laura Langman, however knows the local community will adopt and embrace our new players with just as much Lightning love. The Club is extremely proud of the community interactions it undertook in Season 4, despite the COVID restrictions. With over 300 community hours accounted for, Lightning remained committed to the Sunshine Coast region, local associations, Club Charity Partners, its volunteer workforce and the wider netball fanbase. 2020 COMMUNITY REPORT | 10
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THANK YOU Thank you for your ongoing support in 2020. PRINCIPAL PARTNERS PROUDLY OWNED BY 2020 COMMUNITY REPORT | 12
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