Come Clean! Summer vibes. Soak up each minute with your freshest face. Plus, pretty color palettes, summer-scented body care, beauty tools and ...
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JUNE 2021 ® Come Clean! Summer vibes. Soak up each minute with your freshest face. Plus, pretty color palettes, summer-scented body care, beauty tools and more to maximize your customers’ beauty routines.
JUNE Dates 16 Quarter 1 Star Consultant 30 Seminar 2020 contest quarterly contest begins. period ends. Fall 2021 Preferred Last day of the month Customer Program℠ online for Independent Beauty enrollment begins for The Consultants to place online 1 Look, including an exclusive orders to count toward this sample (while supplies last). month’s production. 20 Online Independent Beauty Online Independent Sales Consultant Agreements Director-in-Qualification Remember that accepted until midnight Commitment Form available Central time. happiness and beginning 12:01 a.m. Central Father’s Day. time. success in Online prize selection Mary Kay are Seminar 2021 registration available for Quarter 4 Star opens at 8:30 a.m. Central Consultant Program. contingent upon Time. Visit Mary Kay helping others. 29 InTouch® for more details. Your career 3 will blossom in Last day of the month proportion to the for Independent Beauty Last day to submit online Consultants to place phone measure of care Independent Sales Director- orders to count toward this and love you send in-Qualification Commitment month’s production. into the lives of Form. Commitment Form available until midnight Central others. This adage time. says it well: ‘The 15 love in your heart wasn’t put there to Father’s Day stay; love isn’t love Deadline for Quarter 4 Star Is June 20! ’til you give it away. Consultant quarterly contest. Flip to Pages 6–7 for a fresh new Deadline to make Quarter 3 product and gift ideas to share. Star Consultant prize selections. HELPFUL NUMBER: Customer Success Team 800-272-9333 For questions regarding Mary Kay ® product orders, Mary Kay InTouch ®, special events, product information, etc. APPLAUSE® magazine is published in recognition of and as information for members of the Mary Kay Inc. independent contractor sales organization, Independent National Sales Directors (“National Sales Directors”), Independent Sales Directors (“Sales Directors”) and Independent Beauty Consultants (“Consultants”) in the United States, Puerto Rico, U.S. Virgin Islands and Guam by Mary Kay Inc., Dallas, Texas. ©2021 Mary Kay Inc. Member: Direct Selling Association, Personal Care Products Council. Mary Kay Inc., 16251 Dallas Parkway, P.O. Box 799045, Dallas, Texas 75379-9045, marykay.com. Your Independent Contractor Status: As an independent contractor, you are not an employee nor an agent of Mary Kay Inc. Throughout Applause® magazine, you will receive guidance, suggestions and ideas regarding your Mary Kay business, yet you have the freedom to choose your own hours and the business methods that work best for you. The Company retains no right of control over you, except those terms of your Independent Beauty Consultant, Independent Sales Director and/or Independent National Sales Director Agreement(s) with the Company. You, in turn, have no power or authority to incur any debt, obligation or liability, or to make any representation or contract on behalf of the Company.
TRENDING Now Celebrate Spring. Weddings, proms, Mother’s Day, quinceañeras, sweet 16s, graduations or just because. In person or virtual, you’ve got what your customers need to celebrate in style. Find fun gift ideas on Pages 22–23. June Is Acne Awareness Month. June 23 Is National Pink Day. Whether it’s acne or maskne Help your customers feel pretty in pink and change (acne caused from wearing a lives along the way. Get inspiration to share on social! face mask), you’ve got a clear Mary Kay InTouch® > Resources > Digital Zone > way to beautiful skin with the Social Media Central > Social Media Playbooks. best-selling Clear Proof® Deep- See Page 4 for details. Cleaning Charcoal Mask! M A RY KAY MILESTONE JUNE 1973: GO-GIVE® AWARD The Go-Give® Program was officially organized in June 1973 with one Independent Sales Director being recognized each month for her Go-Give spirit. Today, Mary Kay Ash’s most honored tradition continues. See Page 17. Applause® Magazine Team: MANAGING EDITOR: ALESIA RITENOUR SENIOR EDITOR: MEGHAN BONDS SPANISH MANAGING EDITOR: MARGARITA HERNÁNDEZ CONTRERAS ART PRODUCER: SHARILYN GETZ SENIOR PRINT PRODUCER: JAN STEEL PRINT PRODUCER: KIM RIND PUBLICATIONS SPECIALIST: NICOLE CALDWELL DESIGN STUDIO SUPERVISOR: BIANCA CAMANO SENIOR GRAPHIC DESIGN/PRODUCTION ARTISTS: CHERYL FELLENBAUM, PATTI CASAMASSIMA SENIOR PREPRESS ARTIST: RICHARD HUDSON COPY EDITORS: LISA HORNE, GAYLEEN WOODALL SENIOR PROOFREADER: ALISSA KONECNY *Within Applause® magazine, you MAY periodically find articles which suggest building your business through referrals and/or by contacting potential guests for upcoming skin care parties or other events. Prior to contacting such individuals via telephone or email, you should consider whether such communication is consistent with state and/or federal “do-not-call” and/or “SPAM” laws and regulations. For more information on this subject, you can go to the Mary Kay InTouch® > Resources > Legal. When in doubt, Mary Kay Inc. recommends face-to-face contact as the best form of communication, which should help you avoid any issues with these types of regulations. marykayintouch.com 1
Hey, FRESH FACE! Help your customers spring into summer with the freshest face! NEW! MARY KAY® MICELLAR WATER, $17 Try this quick and versatile way to cleanse skin. Whether you’re in a rush, on the go, post-workout or at home, it works as a quick cleanse on its own or before your favorite Mary Kay® cleanser for a double cleanse. WHY SHE WILL LOVE • Attracts impurities. • Helps break down face makeup. • Gently cleanses skin. • Leaves skin hydrated. • No need to rinse! TARGET AUDIENCE ON E FO R ANYONE LOOKING FOR A: TH E PU RS E. • Quick cleanse after a workout. NEW! MARY KAY® MICELLAR • Fresh, clean face on those no-makeup days. WATER DELUXE MINI, $2.50 • Clean face when there’s no option to rinse – e.g., ON SECTION 2 travelers, campers, etc. • Double cleansing on heavy makeup days when one cleanse just isn’t enough. Shown by full-sized bottle for size comparison. 2 applause June 2021 All prices are suggested retail.
YOUR QUESTIONS ANSWERED ORDER OF APPLICATION Q: WHAT IS MICELLAR WATER? For use when double cleansing. Omit Cleanser Step 3 for a A: It’s made with purified water and low concentrations of mild quick cleanse. surfactants. Surfactants group together forming tiny spheres • Oil-Free Eye Makeup Remover called micelles. Micelles love impurities and act like magnets to • Micellar Water attract the buildup of the day – or night – away from skin. • Cleanser • Toner (if applicable) Q: HOW IS MARY KAY® MICELLAR WATER DIFFERENT FROM • Serums MARY KAY® OIL-FREE EYE MAKEUP REMOVER? • Moisturizer A: Our micellar water helps break down face makeup and • Eye Cream attract impurities. It can be used as a quick facial cleanse or as the first step in a deeper, double-cleanse routine. DOUBLE CLEANSE FOR Mary Kay® Oil-Free Eye Makeup Remover gently removes ULTRACLEAN SKIN! eye makeup including waterproof mascara. It’s suitable For those heavy makeup days, your customers can for sensitive eyes and contact lens wearers. pair Mary Kay® Micellar Water with their favorite Mary Kay® cleanser. TWO WAYS TO CLEANSE! QUICK CLEANSE. Gently cleanse and refresh skin when • TIMEWISE® AGE MINIMIZE 3D® 4-IN-1 CLEANSER, $24 you’re on the go or in a rush. Attract impurities with a few soft COMBINATION/OILY OR NORMAL/DRY swipes of a saturated cotton ball or pad. No rinsing required! • TIMEWISE REPAIR® VOLU-FIRM® Perfect for use at the gym or on a “no makeup” makeup day. FOAMING CLEANSER, $28 Avoid eye area. • BOTANICAL EFFECTS® CLEANSING GEL, $18 • MARY KAY NATURALLY® PURIFYING CLEANSER, $26 ULTRACLEAN SKIN. Pair it with your favorite Mary Kay® • CLEAR PROOF® CLARIFYING CLEANSING GEL,** $16 cleanser for a customized double cleanse. Use Mary Kay® • MKMEN® DAILY FACIAL WASH, $16 Micellar Water first to gently break down face makeup, oil and other daily debris. Then follow with a skin type-specific cleanser to target individual needs and rinse skin clean. Perfect for use after a day when you are wearing full-coverage makeup or for someone who wants that ultraclean skin. Avoid eye area. GIFT WITH PURCHASE NEW! LIMITED-EDITION† MARY KAY® MAKEUP REMOVER ROUNDS BUNDLE, $34 Receive a FREE* pack of five reusable limited-edition* Mary Kay® Makeup Remover Rounds when you purchase this limited-edition bundle* that includes the NEW Mary Kay® Micellar Water and a Mary Kay® Oil-Free Eye Makeup Remover. Includes a washable mesh bag. Care: Rinse and place rounds in the mesh bag. Machine wash warm. Normal tumble dry or lay flat to dry. *Available from participating Independent Beauty Consultants only and while supplies last **Over-the-counter drug product marykayintouch.com 3
Power in PINK Cool Pinks PINK Through this campaign, Mary Kay has partnered with CHANGING over 2,000 organizations LIVES® from around the world to fight cancer, domestic Tip! violence, hunger and more! You can join Mary Kay’s global Pink Changing Lives® cause empowerment program and the Warm Pinks rfectly in help change the lives of women and their families. In the Pans fit pe lette® Perfect Pa United States, from Mary Kay d shades rately), an In the United States, from April 26, – Aug. 15, 2021, $1 (sold sepa Kay with Mary blend well will be donated from each sale of Mary Kay Unlimited™ sion® Chromafu Lip Gloss in Confident Pink and Hopeful Lilac shades. ows. Eye Shad Mary Kay is committed to supporting The Mary Kay Foundation’s efforts to invest in breakthrough cancer NEW! Limited-Edition† Mary Kay® research for women-related cancers and ending domestic Eye Shadow Quads, $22 each violence against women in the United States. More is more when it comes to these punchy pinks curated by Mary Kay Global Beauty Ambassador Luis Casco. Endless SHOW THE WORLD AND ways to mix and match allow you to create looks from blushing YOUR LIPS SOME LOVE! to bold using a single quad. Blendable formula! Each quad includes a mix of shimmer and matte shades. Available in NEW! LIMITED-EDITION† Warm Pinks and Cool Pinks. MARY KAY UNLIMITED™ LIP GLOSS, $16 EACH COMPLETE THE LOOK! Mary Kay Unlimited™ Why not recommend their favorite Mary Kay® eyeliner and Lip Gloss meets limitless mascara to complete the look? generosity with these two new limited-edition† HELP IS HERE! shades which benefit The Check out popular Beauty Extras videos for the latest Mary Kay Foundation℠. Find fun digital lip and eye color, along with how-tos and digital assets to In Confident Pink and assets to help share on social. Mary Kay InTouch® > Products > Product Hopeful Lilac! you sell on Mary Kay Central > Summer 2021 InTouch®. Price is suggested retail. 4 applause June 2021 †Available while supplies last
Show your beauty savvy with Brush Boss these amazing tools, and help your customers get that perfect eye look. NEW! MARY KAY® EYE BLENDING BRUSH, $12 Give blending a boost with a luxuriously soft eye color brush with a rounded shape that gives your favorite look a seamless finish. High-quality, synthetic bristles help blend eye NEW! LIMITED-TIME† OFFER BUNDLE: shadow evenly. MARY KAY® EYE BLENDING BRUSH + NEW LIMITED-EDITION † MARY KAY® BRUSH ORGANIZER, $22 Purchase the Eye Blending Brush and Brush Organizer as a bundle, while supplies last. Brush Organizer not available separately. The Mary Kay® Essential Brush Collection is sold separately and not included in the bundle. Fits all her Mary Kay® brushes! BRUSH UP ON EYE BRUSHES EYE BRUSHES FEATURE USE NEW! Mary Kay® Eye Blending Brush, $12 Rounded shape Blending Tame brows Wired spoolie Mary Kay® Eyebrow/Eyeliner Brush, $10 Fill in sparse areas Firm, angled brush Precisely line eyes Create accents Mary Kay® Eye Smudger Brush, $12 Dense, tapered tip Smudge at lashline for smoky eye look Mary Kay® Eye Crease Brush, $12 Flexible, angled tip Reach contours and creases Mary Kay® All-Over Eye Shadow Brush, $12 Tapered shape All-over application GREAT ADD-ON! MARY KAY® BRUSH All prices are suggested retail. CLEANER, $10 †Available while supplies last
Celebrate HIM! HE DESERVES SOME ATTENTION. SHARE THESE POPULAR PRODUCTS TODAY. 6 applause June 2021 All prices are suggested retail.
NEW! SPECIAL- GIFTING 101 EDITION † MKMEN® Create irresistible BEARD OIL, $20 bundles using fun, Show his beard some love with inexpensive items this beard oil that softens, found at discount shines and smells divine. stores or online. Be sure to account • Conditions, softens for additional and adds shine to facial hair. expenses when pricing. • Nourishes and moisturizes beard and face. • Refreshing peppermint clary sage scent. GET SOCIAL! GET SOCIAL POST IDEAS! How to use: After showering, place three or four drops in hand, Mary Kay InTouch® > Resources > Digital Zone > Social rub hands together and apply to beard and mustache. Massage Media Central > Social Media Playbooks. the oil smoothly and gently into beard, front to back from the root to the tip. Make sure to get all the way down to the skin SHARE THE MEN’S ECATALOG Men’s Cata log with fingertips. Brush or comb through to distribute evenly via text or email. marykay.com > A GUIDE GUYS’ TO throughout the hairs. eCatalog. GROOMIN G POWERFUL AGE-FIGHT ERS FRAGRANC FIT FOR ES HIM GROOMING ESSENTIAL S MKMEN® REGIMEN, $81 MK HIGH INTENSITY® Specially formulated for the guys. Includes Daily Facial Wash, FRAGRANCES FOR MEN Shave Foam, Advanced Eye Cream and Advanced Facial With three scents to choose from, she can find the perfect Hydrator Sunscreen Broad Spectrum SPF 30.* one for her guy. MK HIGH INTENSITY® COLOGNE SPRAY, $40 Amber oriental with top notes of fennel and sage heightened by crushed coffee beans. MK HIGH INTENSITY® SPORT COLOGNE SPRAY, $40 Fresh, invigorating fragrance stimulates the senses with an icy, adventurous scent. MK HIGH INTENSITY OCEAN® COLOGNE SPRAY, $42 Fresh, citrus-marine fragrance for the active man who is recharged by the freedom of the sea. †Available while supplies last *Over-the-counter drug product marykayintouch.com 7
MAY 1–31: EMBRACE THE GOLDEN RULE. This necklace can be yours when you sell enough products to support placing a cumulative $600+* wholesale Section 1 order in May. IT’S ALL ABOUT PERSONAL TOUCH. LAUREN MEMBRENO, INDEPENDENT SENIOR SALES DIRECTOR, GLEN ALLEN, VA. “I now do five-minute video check-ins with my customers periodically. They’re easy to schedule, and I find most are open for a quick chat. I love to connect and make them feel special. Recently a customer mentioned a desire to ramp- SPARK YOUR up her exercise routine and I shared details of a workout app I use. She texted later thanking me for the DETERMINATION! recommendation. It’s that extra personal touch people value that keeps them loyal customers APRIL 1 – JUNE 30, 2021 and makes my Mary Kay business so fun Achieve the challenge each month April and rewarding. through June to earn this bracelet from the exclusive Spark a Chain Reaction! Collection by R.J. Graziano. *The $600+ wholesale Section 1 order requirement per month can be placed in one single order or in cumulative orders, as long as the orders are placed in the same calendar month. Customer Delivery Service, Guest Checkout and EZ Ship order amounts also count toward your $600 or more order requirement. You’ll receive your jewelry piece inside your qualifying order. One jewelry piece per achiever each month. 8 applause June 2021
Go-Give Award ® Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn. Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the future.” These June award recipients best exemplify the Golden Rule – helping others unselfishly and supporting adoptees as much as unit members. DIAMOND RUBY SAPPHIRE EMERALD Samantha Hill Kimberly Cavarretta Jessica Holzbach Anna Sempeles Independent Sales Director Independent Sales Director Independent Senior Sales Director Independent Sales Director Began Mary Kay Business Began Mary Kay Business Began Mary Kay Business Began Mary Kay Business October 2017 October 1982 June 2010 April 1997 Sales Director Debut Sales Director Debut Sales Director Debut Sales Director Debut July 2018 September 1983 January 2011 March 2000 National Sales Director National Sales Director Offspring two first-line National Sales Director Cheryl Fulcher Mary Kay National Area Mary Kay National Area National Sales Director Honors Star Consultant Honors Circle of Honor; five-times Jeanie Tamborello Honors Circle of Honor; Consultant Queen’s Court of Sharing; 27-times Queen’s Court of Personal Sales; Personal Lives in Douglasville, Ga. Honors Star Consultant; five-times Circle of Achievement; seven-times 17-times Sales Director Queen’s Husband, John; son, Aidyn; daughter, Sales Director Queen’s Court of Circle of Excellence; four-times Court of Personal Sales; five-times Clover Personal Sales; Queen’s Court Double Star Achievement Queen’s Court of Sharing; 18-times of Sharing; six-times Circle of “I am motivated to help others Circle of Achievement; 12-times Personal Lives in Wildwood, Mo. Achievement; four-times Circle because I love to watch a woman Double Star Achievement; four- Husband, Phil; sons: Joshua, Caleb; of Excellence; four-times Double grow her confidence and step into times Triple Star Achievement daughter, Victoria Star Achievement; Triple Star her greatness. I believe God has Achievement Personal Lives in Fairfax, Va. given me a vision for where we’re “I am motivated to help others Husband, John; daughter, Sophia going! I say ‘WE’ because there is a because the last time I spoke with Personal Lives in Friendswood, tribe of women going with me. I’m Mary Kay personally about how this Texas. Husband, Jeremy; daughters: “I am motivated to help others taking others with me and together company had changed my life, she Haley, Katelyn because I always want others to feel we will pass on Mary Kay Ash’s grabbed my hands, squeezed them “I am motivated to help others included and a part of something Legacy.” and said, ‘Pass it on.’” because I want to see them achieve bigger. I feel that the more inclusive their God-given dreams! I’m so we are, the more we can accomplish Independent Senior Sales Director Independent Beauty Consultant thankful for the opportunity to together.” Jennifer Brownfield of Marietta, Catherine Hudson of St. Louis, Mo., Ga., says, “there is so much I could says, “her coaching is exceptional, give women hope for a different Independent Beauty Consultant say about Sam. She SHINES in her and she always goes the extra mile. future!” Sharon O’Brian of Arlington, virtual pivot and has taught us all She helps others and still makes God Independent Sales Director Crista Va., says, “determined, sincere, that trying something new truly does and her family top priorities. She Welch of Pasadena, Texas, says, caring, optimistic, funny and an reap amazing awards. It’s amazing to has been patient, loving, persistent, “she has a Go-Give spirit. She puts abundance thinker are just a few witness such a transformation.” kind, forgiving, a great Christian role in a lot of extra time running events of the adjectives to describe Anna. model, boss and friend.” for her unit and others. She is always Her focus on building others to their happy to help those around her potential is unwavering.” however she can.” Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit! Find out how on Mary Kay InTouch® under the Contests/Promotions tab. marykayintouch.com 17
One Woman Can® EMBRACING THE GOLDEN RULE Jillian Decker J S DIRECTOR T SENIOR SALE illian was a high school algebra teacher and INDEPENDEN basketball coach in Stilwell, Okla. Married to her high school sweetheart, Kyle, they were living on a farm, raising cattle. And even though Jillian was busy with a full life, she became a Mary Kay Independent Sales Director in less than a year. How did she do it? Here’s her story. “I started my Mary Kay business on Sept. 15, 2016, to make some extra money for my car payment,” says Jillian. I realized I wanted my business to just keep moving forward and growing. By selling products and sharing what I was doing with others, I earned a Red Jacket in March 2017. Once I earned my Red Jacket, I realized I wanted to be a sales force leader. I got to work and debuted as an Independent Sales Director in October 2017!” Jillian may have started her Mary Kay business to make a car payment, but before long, she earned the use of her first Mary Kay Career Car – the Chevy Cruze – the same month she debuted as 18 applause June 2021
Genuinely connecting and building a relationship often leads to friendships as well as Mary Kay relationships. And it helps me provide Golden Rule customer service because I’ve learned so much about them. an Independent Sales Director. “Then I earned the use of the Chevy Equinox in December 2018. Most recently, I earned the use of the beautiful pink Cadillac in October 2020!” GETTING SOCIAL IN A VIRTUAL WORLD Like most, Jillian spent 2020 working her business virtually, but that wasn’t new to her. “I actually started working my business virtually in October 2019. That’s when I realized the value of promoting my Mary Kay business through social media and it became my focus. My customer group was growing and so when everything changed in 2020, and working virtually became a priority, I was already on the right track.” paper, a piece Jillian has found that social media helps her work her of candy and hand-written note. business full circle. She creates fun and inviting videos and I learned all of that from a sister posts that share all aspects of her business from how to Independent Sales Director, and apply products to the fun of being her own boss. And she it really makes each product engages with her customers and unit members and stays order special.” involved in what they’re doing. “I really focus on building relationships and that builds trust. I don’t just reach out to ON THE GROW my customers for Mary Kay purposes. I follow what they Jillian and her team are focused on growth. “We are do on social media and stay engaged in their lives. I love developing teams of teams and really focus on team- celebrating their new job or marriage or baby, and I’m building appointments. I now have two amazing offspring always praying for them. That’s how I connect with my Independent Sales Directors Annmarie Bishop and customers, unit members, and potential new customers Candace Kenyon, who are helping inspire this growth. And and unit members. Genuinely connecting and building a they both have earned the use of a Chevy Malibu!” relationship often leads to friendships as well as Mary Kay relationships. And it helps me provide Golden Rule customer Jillian and Kyle have two children, Kylan and Mila, and Jillian service because I’ve learned so much about them.” credits her Mary Kay business for allowing her to have more time with her family. “My Mary Kay business has had such Another way Jillian practices Golden Rule customer service an amazing and positive impact on my life. I am now able to is by making every product order more like a gift. “I amped stay home with my youngest daughter. And I have grown so up the packaging by putting orders in gift bags with tissue much and have gained so much confidence.” marykayintouch.com 19
The Red Zone and It Starts Today! Earn more, gain confidence and ultimately help others change their lives. Great things can happen when you share the Mary Kay Opportunity with others. Independent Executive Senior Sales Director Nikole Childress shares her team-building tips no matter where you are in your Mary Kay journey. 1 BRAND NEW Congratulations! You’re already pumped about this new adventure. Now take that enthusiasm and share it with others. People are attracted to excited and positive people. Exude your excitement at your Grand Opening event with friends and family around you. Don’t be afraid to ask guests if they’d like to join you in this new adventure. Be sure to share the Great Start Program and its rich rewards for starting strong. And remember, no one expects you to be perfect. Your not only help bring you new customers, it also may bring you new genuineness can have a positive team members. Set your goal, share it with your Independent Sales and lasting impact. You also Director or Mary Kay girlfriend, and go for it. You can do it! can ask your Independent Sales Director or sister beauty consultants for help. They are there to guide you if needed. 3 HIT A WALL Life happens, and we all know there are ups and downs in any business. Start with your Independent Sales Director or trusted 2 REIGNITED AND READY sister beauty consultants to help you pinpoint any obstacles. Maybe it’s a skill set like a party close that needs some refining. Maybe your “why” changed or Whatever it is, remember you’re surrounded by women with something shifted and you’re experience and knowledge who want to help guide and support ready to kick your Mary Kay you to success. business up a notch. Good news! It’s never too late to develop a team. Get a jump start That’s the Mary Kay difference. It’s about growing and with a Power Start – 30 faces in 30 days. This activity boost can celebrating together! 20 applause June 2021
$3,600 WHOL FREE* ESALE SECTI FREE ON 1 SAMP LE Ge Ultimatet the Richest ProducRE 2 t W AR whereDS Bonus Here’s rewards begin! the richest. Bundles! bundles that Choose the are right for you, and sell, sell, sell! Ultimate Targeted • Mary Solutions Bundle, Kay® Hydroge $143 l Eye Patches • TimeWise Replenish ing Serum C+ • TimeWise® Tone-Co E™ rrecting Serum READY, SET, Hurry before time runs out! SELL! Earn your 3 GET GOING WITH THE FREE PRODUCT BEST OFFER EVER! BONUS BUNDLES NOW! TimeWise 3D® See Page 4 Foundat ion Bundle, CHOOSE FROM $150 1 for details. THESE FOUR TimeWise® Matte BUNDLES: 3D Foundatio OR TimeWise n ® Luminous 3D Foundation IVORY/BEIGE products? 6 SHADES/P IVORY/BEIGE RODUCTS TimeWise Miracle TIMEWISE® 6 SHADES/P MATTE 3D RODUCTS COMBINAT Set 3D® Bundle, • Ivory N 140 TIMEWISE® LUMINOUS OR ION/OILY SET $158 • Ivory • Ivory 3D NORMAL/DRY N 160 N 140 SET • Beige • Ivory Also included W 100 N 160 in each bundle: • Beige • Beige C 120 W 100 • Beige • Beige C 130 C 120 • TimeWise® Age • Beige • Beige Minimize 3D® N 150 C 130 Day Cream, • Beige non-SPF C 140 BEIGE/BRO NZE • Mary Kay® Transluce 6 SHADES/P RODUCTS BEIGE/BRO NZE Loose Powder nt TIMEWISE® 6 SHADES/P MATTE 3D RODUCTS • Beige N 190 TIMEWISE® LUMINOUS *An Independent • Beige • Beige 3D in wholesale Beauty Consultant’s single initial order N 200 N 150 Section 1 products with the Company • Beige • Beige the Company in the same or to be eligible for must total $600 C 220 W 180 the Company. following calendar the product bonus bundles. or more (excluding • Bronze • Beige Sales tax is required month that the Independent The single initial order must be shipping, handling W 110 N 210 The Company on the suggested retail value of Beauty Consultant received and and tax) • Bronze • Bronze reserves the the most up-to-date right to change Section 1 products Agreement is accepted by W 140 W 100 or update products, included in the received and accepted by • Bronze • Bronze 12 Prices reflect information. packaging and product bonus bundle(s). C 160 W 130 the suggested programs. Please go to the Mary • Bronze retail value of each product Kay InTouch® website for C 160 bonus bundle. Yes, please! Start your journey 13 with this FREE app! With the Great Start Program, new Independent Beauty Consultants earn product bonus bundles they can turn around and sell for up to 100% profit after placing their initial product orders. It’s all here when they sell products and develop their teams in the first few months of their The foundation bundle is just one of several Mary Kay businesses. Get all the details! product bonus bundles available in the Great Start Program. Mary Kay InTouch® > Education > Great Start Program. Please join me Grand Opening for my MARY KAY GREAT START® APP new to celebrate the debut of my A great resource for new team members! business. IN-PERSON VIRTUAL DATE: ____________________________ From inspirational quotes from Mary Kay __________________________________________ ______________________________________ TIME: ____________________________ __________________________________________ _______________________________________ PHYSICAL ADDR ESS/WEB ADDR ESS: ________________________ Ash to a helpful “watch me first” video ____________________________________ _________ ____________________________________ ____________________________________ PRESENTED BY: ______ ____________________________________ ____________________________________ RSVP (PHONE/EMA ______ IL): ________________________ and Grand Opening tips, this app is ____________________________________ ___ I can’t wait to share the beau ty with you! a must for anyone just starting her Mary Kay business. © 2020 Mary Kay Inc. J2002291 12/20 PRINTED IN U.S.A. LEARN MORE ABOUT ALL THE WAYS TO GROW YOUR BUSINESS. MARY KAY INTOUCH® > EDUCATION > HOW TO TEAM-BUILD. marykayintouch.com 21
Let’s! l e b r at e Ce From weddings to birthdays to graduations and just because, you can help your customers find fun gifts at a wide range of prices to celebrate their friends and families. NEW! LIMITED- EDITION † MARY KAY® BODY CARE SET IN SPARKLING WHITE TEA & CITRUS CHERRY, $30 SATIN BODY® COLLECTION Indulge in a wow-worthy blend • INDULGENT SHEA WASH, $18 of bold and bright sparkling • REVITALIZING SHEA SCRUB, $18 cherry, soft creamy florals and • SILKENING SHEA LOTION, $18 warm vanilla musk. Set includes • WHIPPED SHEA CRÈME, $22 Body Lotion and Fragrance Mist, perfect for layering. WHITE TEA & CITRUS SATIN WHITE TEA & HANDS® PAMPERING CITRUS SATIN SET, $36 LIPS® SET, $22 Also available in fragrance- Includes Shea Sugar Scrub free. Includes: a fragrance-free and Shea Butter Balm. protecting softener, a scented shea scrub , a scented shea cream and a giftable bag. All prices are suggested retail. 22 applause June 2021 †Available while supplies last
MARY KAY® HYDROGEL MINT BLISS™ ENERGIZING EYE PATCHES, $40, LOTION FOR FEET PK./30 PAIRS & LEGS, $11 Help her get ready with these Helps tired feet and legs feel revived. instantly reviving, shimmery pink gels Refreshing cool mint formula. Perfect that deliver a refreshing burst of for days when you’re on your feet hydration. Cool, soothe and depuff. and on the go. TIMEWISE REPAIR® LIFTING BIO-CELLULOSE MARY KAY® MASK, $70, PK./4 2-IN-1 BODY Perfect for an at-home WASH & spa day. Provides instant SHAVE, $16 hydration plus other benefits Enjoy the with continued use over time. convenience of a cleanser and a shaving cream in one product. MARY KAY® Tip!grances HYDRATING LOTION, $16 e Fra Share th Provides lasting g! eCatalo y.com > hydration for up to 24 hours. maryka g eCatalo BUNDLES OF LOVE Use these cute and inexpensive ideas for selling giftable bundles for special occasions. FEEL-GOOD FRAGRANCES Look at these fun beauty bouquets • MARY KAY ILLUMINEA™ EXTRAIT DE PARFUM, $70 designed by Jennifer Hendrickson, • FOREVER DIAMONDS® EAU DE PARFUM, $40 an Independent Beauty Consultant in • CITYSCAPE® EAU DE PARFUM, $50 Woodland, Wash. • THINKING OF YOU® EAU DE PARFUM, $32 marykayintouch.com 23
THERE’S AN HANDY, DANDY APP CAROLYN COLTER, INDEPENDENT SENIOR SALES DIRECTOR, LEMOORE, CALIF. “I love, love, love the Mary Kay® Digital Showcase App! I use it all the time. It’s been helpful in working my business virtually. I use it when sharing the Mary Kay opportunity and FOR THAT! as a resource for coaching new Independent Beauty Consultants, in conjunction with the Mary Kay Great Start® App. I love that when I’m teaching or working with my Spanish-speaking unit members, this Looking to catch up on all things Mary Kay? app gives me the option to transition the language Need help with booking? Not sure about from English to Spanish. What I really love about this amazing app is EVERYTHING, including the fact skin care? There’s an app for that! that each time I open it, I discover something new.” MARY KAY® DIGITAL SHOWCASE APPLAUSE® MAGAZINE The content jumps off the pages and comes to life right before your eyes! Read about new products and then click LOVE WHAT YOU DO TEAM-BUILDING MATERIALS to order or learn new color application tips, then watch a how-to A collection of videos, a Conversation Guide and more! Share video for additional instructions. Celebrate your independent sales by private text, email or other private messaging platforms. force sisters and their accomplishments, then share in their wins! Start Something Beautiful® Magazine You also can view brochures for Seminar Awards and Learn how to book, party, sell and team-build both virtually Seminar souvenirs! and in-person with this interactive guide to a new Independent Beauty Consultant’s success. PLACE ORDERS MARY KAY® ORDERING APP allows you to order ANOTHER ROUND OF APPLAUSE™ PODCAST wholesale products while you’re on the go! Enjoy listening to what’s new while you’re on the go or just relaxing at home. You’ll hear the latest on products and BOOK PARTIES AND promotions and listen to Independent Sales Directors share SELL PRODUCTS their stories as well as audio recordings of Mary Kay Ash herself. MARY KAY® SKIN ANALYZER APP is a digital skin care assistant that can scan your customers’ skin and provide MARY KAY® LOOKS COLLECTION personalized Mary Kay® product recommendations. This Includes shareable how-to videos with application tips based on resource can help position you as the skin care expert with eye shape for 10 looks. Plus, images of each look are available yourl customers. Now includes Mary Kay Clinical Solutions™! for both light and dark skin tones. MARY KAY MIRRORME ™ APP is a virtual makeover MARY KAY DIGITAL FLIP CHART ™ app that uses augmented reality to try color Use by itself on your smartphone/tablet or as a companion to products on the face in real time, allowing the user the printed Flip Chart or desktop version. Once downloaded, to move naturally and view makeup in a lifelike setting. Desktop digital publications do not require an internet connection. version now available! All third party registered trademarks, trade names and service marks are the property of their respective owners.
The Stats* on Apps 3.5 billion social media users worldwide. 54% of social browsers 90.4% of millennials, use social media to research products. 77.5% 49% of Generation X and of consumers 48.2% of baby boomers depend on influencer are active recommendations on social social media users. media to research products. LEARN ABOUT YOUR MARY KAY BUSINESS 71% The MARY KAY GREAT START® APP is an educational and getting started resource for Independent Beauty Consultants in their first four months. It includes a tracking report to help maximize rewards, a digital Grand Opening invitation and social posts to get started. of consumers who have had a positive experience with a brand on social media MK MOBILE LEARNING APP offers inspirational are likely to recommend the brand to their and educational audio and videos including friends and family. some of our favorite speeches and classes from Company-sponsored events, product education videos as well *Source: Statista.com as timeless recordings from Mary Kay Ash herself! GET ORGANIZED myCustomers+™ APP is your virtual business live. You can filter your list to see who hasn’t placed a recent assistant. It helps manage your customers, order, keep track of upcoming birthdays and more! Now products and orders. You can create groups to help you includes a feature to help track your customers’ retinization remember how you met or in what part of town your customers processes when using Mary Kay Clinical Solutions™.
PRSRT STD Mary Kay Inc. U.S. POSTAGE P.O. Box 799045 PAID Dallas, TX 75379-9045 MARY KAY INC. GIFTS OF LOVE ... delivered It’s gifting season, and shipping Mary Kay® products has never been easier. Your customers will love knowing their loved ones can get irresistible gifts delivered right to their front doors. With Customer Delivery Service’s competitive rates, it’s as easy as 1-2-3! ©2021 Mary Kay Inc. J2002887 6/21 PRINTED IN U.S.A.
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