CLIA Products To Sell More Cruises
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CLIA PRODUCTS CLIA Products To Sell More Cruises Make this your year to sell more cruises and increase profits. You can do so by learning as much as you can about cruises and perfecting your sales and marketing skills! On the next few pages, we feature our catalog of cruise products – everything from important resources and reference materials to direct mail products, marketing materials, and much more. Just consider this a toolbox to tweak and enhance your marketing and selling skills. Each one of the products in this catalog has been exclusively designed for CLIA to help you, our member agents, reach incredible sales success!
CLIA DVD Training Improve Your Sales! CLIA’s comprehensive collection of training DVDs is CLIA EDUCATION priced to fit any budget. These DVDs cover topics helpful in improving cruise sales, ranging from geography to effective motivational and selling techniques. Select any of the following titles: SINGLE DVD $19.95 (non-member price $29.95) ANY 2 DVDs FOR $29.95 (non-member price $49.95) ANY 5 DVDs FOR $59.95 (non-member price $99.95) ANY 10 DVDs FOR $99.95 (non-member price $149.95) BUILDING YOUR BRAND CLIA’S TECH TIPS: MAKING How can you not just succeed, but stand TODAY’S TECHNOLOGY out in today’s travel marketplace? By WORK FOR YOU building your brand. E-mail has become a powerful marketing In this CLIA DVD, Dr. Marc Mancini will tool for selling travel. In this DVD, show you how to discover, design, Dr. Marc Mancini will share with you five maintain and market a distinct and ways to get people to open your e-mail compelling identity for yourself and/or promotion; seven strategies to make your your agency. You’ll learn how to leverage e-mail especially effective; and ways to your unique skills, craft a consistent image get the most out of your Internet searches. and tell your “brand story” in a way that If you’re already knowledgeable about will set you apart from your competitors technology, it’ll be a good refresher and take you to a higher level of course – and you may learn a few new profitability, professionalism and success. things, too. If you feel a bit technologically challenged, this DVD will teach you plenty. CLIA’S GUIDE TO ESCORTING (26 minutes) GROUPS In this DVD, Dr. Marc Mancini (who began CLOSING THE CRUISE SALE in the industry as a tour conductor) takes This CLIA DVD reviews the most popular you on an insightful and often amusing closing strategies to get your clients to exploration of what it takes to operate a make the final commitment to buy. You’ll successful cruise group departure. learn how to recognize when a client (65 minutes) is ready to buy. As a bonus, there’s a chance to share your own favorite closing techniques and maybe even win a prize. (35 minutes)
CONVERTING LANDLOCKED INTRODUCTION TO SUCCESSFUL VACATIONERS INTO CRUISE CRUISE SELLING - 2ND EDITION VACATIONERS A must-see for anyone involved in cruise This DVD will explain ways to break down sales, particularly new retail agents. This the wall of resistance, examine common DVD includes elements of the cruise misconceptions, provide solutions for vacation, effective sales techniques, getting past barriers, and identify the five insights from clients, do’s and don’ts, tips types of non-cruisers and ways to reach for turning the reservation process into a them. It is estimated that there are 22 sales opportunity and using brochures to million prospects on the verge of taking close a sale. (35 minutes) a cruise just waiting for you to persuade CLIA EDUCATION them. (30 minutes) MARKETING YOUR AGENCY ON THE INTERNET CRUISING… KNOWING In this DVD, Dr. Marc Mancini shows you THE WORLD YOU SELL how to make the Internet a powerful ally Dr. Marc Mancini, leading travel educator for your agency in the travel marketplace. and speaker shows you some of the You’ll learn what will set you apart world’s great cruise destinations – the from your competition, the essential Caribbean, Alaska, Europe, Asia, the “e-strategies” for web-based success, Pacific, South America, and Mexico – and how to tailor e-marketing for cruise sales, shares insights on the best way to sell and gain valuable insight from Internet them. Presented in a lively news broadcast professionals. (25 minutes) format. (70 minutes) PRINCIPLES OF PROFESSIONAL DELIVERING GREAT SERVICE SELLING – 2ND EDITION Recent consumer surveys have verified This DVD focuses on the essential what we’ve all suspected: great service is sales skills that need to be learned and becoming an increasingly rare commodity. practiced with every client. Subjects But as with anything rare, consumers want, covered include – the five essential steps even treasure, service excellence. And of the sale, turning features into benefits, many now are willing to pay extra for it. In and tips to refine your telephone sales this DVD, Dr. Marc Mancini reveals the five skills. (35 minutes) emotional needs that any service-related travel business should address. He’ll share with you the 10 standards of excellence that the most successful service providers (continued on the next page) follow; which communication skills can best enhance your service efforts; how the luxury market is built on service excellence; what you must do to turn yourself into a brand; and how technology can help you provide even greater service These DVDs can earn you to your clients. (35 minutes) 10 credits toward CLIA’s EFFECTIVE DIRECT MAIL TECHNIQUES Certification program. This DVD reveals the success strategies Learn, enjoy, and watch used by the pros. Learn how to build your profits grow, or obtain databases, apply the seven “C’s” of great copywriting to all of your mailings, and make potential clients notice your mailer above the rest. Join Dr. Marc Mancini and discover what direct mail is all about. (20 minutes)
These DVDs can earn you 10 credits toward CLIA’s CLIA DVD Training Certification program. Learn, enjoy, and watch Improve Your Sales! your profits grow, CLIA EDUCATION (continued from the previous page) SELLING CRUISES AS A SINGLE DVD $19.95 (non-member price $29.95) HOME-BASED AGENT You’ll discover the seven advantages of ANY 2 DVDs FOR $29.95 (non-member price $49.95) working from home and the five biggest challenges. Gain insider tips on how to ANY 5 DVDs FOR $59.95 (non-member price $99.95) satisfy government requirements, work with suppliers, learn new technologies ANY 10 DVDs FOR $99.95 (non-member price $149.95) and how to maintain an efficient home office. (30 minutes) PROFITING FROM THE POWER OF GROUPS SELLING SPECIAL INTERESTS/ Ask any cruise line executive what marks NICHE CRUISING the most successful agents and the Perhaps the fastest growing segment probable response will be “Groups.” In of travel is special interest cruising this updated video, Dr. Marc Mancini, – and niche clients are becoming a along with industry experts, will take major profit center. Find out how you on an exploration of the who, what, to adjust your sales to the needs where, how and why of marketing and of families, luxury seekers, learning selling groups. enthusiasts, adventurers, and honey You’ll learn the 10 reasons why people mooners. You’ll also learn about the opt to travel as part of a group and five generations that buy travel and how this knowledge can help you close what each seeks in a cruise vacation the sale. You’ll discover what most experience. Niche sales can enhance group travelers have in common, how your bottom-line – or serve as your and where to find them, what kind of core strategy. Find out how and why. support you can expect from cruise line (30 minutes) representatives and how your groups timeline and activities should ideally TURN YOUR AGENCY INTO A unfold. (Approximately 40 minutes) CRUISE VACATION STORE Learn simple, effective strategies to SECRETS OF SUCCESS: transform your agency into “Cruise 10 STRATEGIES TO INCREASE Vacation Central.” Learn to use your YOUR PROFITABILITY agency’s existing resources (such as What do top-producing sellers of travel business cards, stationery, promotional do to enhance their profitability? In this pieces, and even office layout) to reach DVD, Dr. Marc Mancini will take you on a your cruising market with the impact that discovery of 10 easy-to-apply secrets to gets results. Find out the best ways to tell success, including dozens of practical tips the right people that your agency is the that pacesetting travel agents will share place to book a cruise. (20 minutes) with you. You’ll especially learn how new technologies can assist you with even the most personal of your sales and service skills. (40 minutes)
#282 #486 #00L #723 A B #482 #491 #493 CLIA PRODUCTS #734 #735 #732 #733 #492 #293 #295 #292 #494 #294 C #288 #00M #487 #289 #00N #489 #290 #00O #488 #291 #00P #490
Direct Mail and Promotional Materials A. Letterhead #06B Use promotional letterhead to personalize or imprint and send to your clients. Invite them to a cruise event or let them know that new cruise products are in. (8.5" x 11") $2.00 per pack of 25 – FREE pack for every 3 purchased B. Stickers Reinforce your cruise message at every opportunity and remind clients that you’re a #00Q cruise vacation expert. (2.75" x 1.25") (50/roll) $1.00 per roll #00R C & D. Flyer Shells and Postcards These pre-printed shells allow you to send out a great looking m arketing piece without spending countless dollars and time. Simply run shells or p ostcards through your printer, or take them to a copy shop. Then pop them in the mail. Postcards and Flyer shells are an extremely e ye-catching way to drive business through your agency’s door. CLIA PRODUCTS (8.5" x 11" flyer shell; 5" x 7" postcard) FREE PACK FOR EVERY 3 PURCHASED: • Flyer Shells, $2.00 per pack of 25 • Postcards, $1.50 per pack of 25 #00S #00T Resources & Reference Materials E. 2012 CLIA Cruise Manual CD-ROM An easy-to-use reference manual with complete #728 information on member line’s ships, on-board #729 activities, worldwide port descriptions, sales policies, links to ship deck plans, and more. E Endorsed by agents everywhere as the best #04X cruise sales reference source. CLIA Member $29.95; Non-CLIA $59.95 F. Cruising Q&A – Answers to Frequently Asked Questions When new prospects need convincing, hand them a copy of our “Cruising Q&A” brochure. It’s full of answers to typical questions and will help turn doubts into eager anticipation. Look for your free samples in your 2012 membership kit. CLIA Member $16.00 per pack of 50 (minimum) #730 #731 Non-CLIA $25.00 per pack of 50 (minimum) F #05D
Custom-Imprinted A. Document Holder Business travelers appreciate Promotional Products this zippered travel case which organizes tickets, passport, credit From Crestline Specialties, Inc. – cards, business cards and ID. Black simulated leather cover material a CLIA Preferred Partner Benefit with pen loop (pen not included) offers a very professional look and appeal. Dimensions: 5.25"L Crestline Specialties, Inc. promotional x 10.25"H x 0.75"W. Minimum products are a great way to complement quantity: 25 Cost each: $9.25 $55 set-up charge. your cruise sales. Clients will love our fun, useful products that keep your agency B. Inline Lunch Cooler top-of-mind. This sporty colorful cooler is great for any outing. Features include All pricing below includes one-color imprint Velcro closure and front pocket CLIA PRODUCTS in standard location. Smaller quantities along with a side mesh pocket for water bottle (water bottle not available on some items; call for details. included). The grab handle allows For complete product information, p ricing, for easy carrying. This product and to order any of these and other is kid-friendly/CPSIA compliant. Available in black, blue, red, or promotional items, visit the The Travel apple green. Dimensions: 7"L x 9"H Agent Center of www.cruising.org and click x 4"W. Minimum quantity: 50 into the “Tools To Use” section. If you’d Cost each: $4.25 $55 set-up charge. like to place your order by phone, call Mike C. Beach Ball Stress Reliever Randall at 800-925-0171, ext. 2768 or you Clients can relax with this 2.75" can e-mail him at mrandall@crestline.com. diameter beach ball stress reliever available in red/white/blue. 1.5" diameter imprint area. Minimum quantity: 150 Cost each: $1.75 $50 set-up charge. D. Captain’s Boat Bag Always in demand, these all- purpose carry-alls are value priced and well made of durable cotton canvas with snap closure, open front pocket, cotton-bound inner seams, and colored bottom and handles. 18"L x 14"H x 7"W. Minimum quantity: 25 Cost each: $8.75 $55 set-up charge.
E. Cinch Pack J. Walking Enthusiast Kit Help your clients carry their Kit comes with pedometer and important personal items in this 16 oz. water bottle (decoration of value backpack with cinch closure. water bottle not available). Features Features an easy-access storage reflective piping and webbing for compartment and dual branding safety. Earphone exit for MP3 player. opportunity on the front and back. Design allows it to be worn across Made from 210d Nylon. 14.75"L x body or around waist. 5"L x 10"H x 16.75"H. Minimum quantity: 150 3"W. Minimum quantity: 25 Cost each: $2.75 $55 set-up charge. Cost each: $10.49 $55 set-up charge. F. Colored Handle Tote K. Luggage ID Tag This is the ultimate value in natural Achieve global name recognition – mid-weight cotton canvas totes. send your clients on vacation with CLIA PRODUCTS Features 21" reinforced webbed imprinted luggage tags! Features handles and a large imprint area. a Sof-Touch™ feel, outstanding 15.5"L x 12"H x 4"W. Minimum durability, and a guaranteed quantity: 75 permanent imprint in a rainbow of Cost each: $3.25 $55 set-up charge. color options (Light Green, Green, Light Blue, Blue, Light Red, Red, Clear, Teal, Orange, Yellow, Smoke, Purple, Pink). 2.25" x 4". Imprint G. Cruise Ship Stress Reliever Area: 1.75" x 3.25" (one side). A fun little item to keep on a desk! Minimum quantity: 250 Dimensions: 2" x 4" x 2". Imprint Cost each: $0.84 No set-up charge area is 2" x .5" on one side of ship. (pricing includes a one-color, one side imprint and includes an ID card inside). Minimum quantity: 150 Cost each: $2.04 $50 set-up charge. L. Pacifica Pen Pens are always handy and these feature a high-quality jumbo H. Custom Sun Stick plastic cartridge for long-lasting Give the gift of sun protection ink. Exciting bright barrel colors with this 0.55 oz. SPF 30 sun stick. with silver accents that really pop. Features easy, no-mess application; Impressive thick body design for non-greasy and fragrance free; writing comfort. Black ink only. PABA-free; non-irritating; water Translucent colors include orange, and sweat resistant. Minimum green, black, red, and blue. quantity: 50 Minimum quantity: 200 Cost each: $3.25 $75 set-up charge (four-color process imprint). Cost each: $0.76 $15 set-up charge. I. Flip Flop Stress Reliever (continued on the next page) Keep vacations on their mind! Dimensions: 4.375" x 2" x 1". Imprint area is .75" x 2" top. Minimum quantity: 150 Cost each: $2.00 $50 set-up charge.
(continued from the previous page) M. Regatta Race Tote Q. Star Fish Stress Reliever Clients will stay organized on the go Bring the beach to their desk with with this sporty, eye-catching tote this 4.25" x 4.25" x .625" stress that features a pen loop (pen not reliever. Imprint area is 1" diameter included) on front for easy access; on top. Available in orange. a large main compartment with Minimum quantity: 150 zippered closure; and an interior Cost each: $1.85 $50 set-up charge. organizer for pens, MP3 player, and business cards. Made from 400d polyester. Dimensions: 17.5"L x 14"H x 3"W. Minimum quantity: 50 R. Tropical Javalina Pen Cost each: $4.95 $55 set-up charge. Cool tropical colors with uniquely shaped body that fits comfortably in the hand. Stylish and affordable! Available in green, orange, pink, N. Belize Pen and yellow, all with black accents. CLIA PRODUCTS Exciting translucent colors with eye- Blue and black writing ink available. catching push click retractable and Minimum quantity: 250 matching rubber grip. Blue ink only. Cost each: $0.48 $15 set-up charge. Pen available in translucent orange, green, blue, red and purple. Minimum quantity: 250 Cost each: $0.46 $15 set-up charge. S. Vinyl Photo Album Your clients will think of you every time they look back at their treasured vacation photos. This clear-color vinyl photo album fits O. Seaside Beach Tote 4" x 6" photos and includes 12 clear A fashionable sling tote with cinch sleeves holding 24 photos. Front closer that is perfect to carry and back lined with plastic panel from the beach to an afternoon to protect photos from bending. of shopping in town. Features Available in blue, red, and smoke. removable translucent PVC bag Minimum quantity: 150 with Velcro closure to keep contents Cost each: $1.59 $45 set-up charge. dry and secure (5.5"L x 7"H); front zippered pocket; mesh sides, and metal grommets to help keep sand out. Made from 420d nylon. Dimensions: 11"L x 18.75" H x 6"W. Minimum quantity: 25 Cost each: $9.99 $55 set-up charge. P. SPF 30 Sunscreen on a Carabineer Your clients will keep their sunscreen handy with this 2 oz. SPF 30 sunscreen that features easy, no-mess application; non-greasy; fragrance free; PABA free, non- irritating; water and sweat resistant. Minimum quantity: 50 Cost each: $5.20 $75 set-up charge. (four-color process imprint).
Order Form PAYMENT INFORMATION CLIA Certified Cruise YOUR AGENCY LOCATION’S CLIA ID# Counsellor Promotional Products YOUR AGENT MEMBER KEY CLIA offers its Certified Cruise Counsellors more ways YOUR NAME than ever to promote their expert status. In addition to the valuable benefits you receive automatically when you achieve AGENCY NAME Certification as an Accredited, Master, Elite Cruise Counsellor/ ADDRESS Elite Cruise Counsellor Scholar or Luxury Cruise Specialist designation (lapel pin, frameable certificate, ad slick, and sample CITY press release), you can order (see following page to order) the STATE/PROVINCE following exclusive items: ZIP/POSTAL CODE A. Business Card Holder PHONE NO. Attractively displays your CLIA PRODUCTS Certification achievement and FAX keeps your business cards neat and available; high-quality, brass-finish E-MAIL holder with space for us to engrave your name and ACC, MCC, or ECC TYPE OF PAYMENT: logo. $17.00 each Check (make payable in U.S. funds to CLIA) Visa MasterCard AMEX B. Desk Plate CREDIT CARD Elegantly states your name and NUMBER: status on a walnut-finish desk accessory crafted of brass and solid EXP. DATE SECURITY CODE wood. We’ll engrave your name and appropriate Cruise Counsellor status CARDHOLDER’S NAME (Available in ACC, MCC or ECC logos). $15.00 per plate CARDHOLDER’S SIGNATURE CREDIT CARD BILLING ADDRESS C. Lapel Pins (replacement pins only) CITY Proudly wear your CLIA Accredited, Master, Elite Cruise Counsellor, or STATE/PROVINCE Luxury Cruise Specialist enamel pin. You’ve earned it! ZIP/POSTAL CODE $5.00 per pin PHONE NO. FAX OR MAIL BACK COMPLETED ORDER FORM D. Pen & Letter Opener Set Mail to: CLIA Retractable pen with rubber grip 910 SE 17th Street, Suite 400 and matching letter opener. Royal Fort Lauderdale, FL 33316-2968 blue with gold accent and gold or Fax: 754-224-2250 laser engraving. Available with Elite Cruise Counsellor or Elite Cruise Please allow 4 weeks for delivery. Agency name and address must be the same as listed for the CLIA number given. Otherwise an Counsellor Scholar logos. authorization from your agency must accompany this form to ship to $10.00 each an outside address.
SALES TRAINING DVDs DIRECT MAIL AND PROMOTIONAL MATERIALS CLIA NON-CLIA TOTAL QUANTITY PRICING MEMBER PRICING COST INV. NO. PRICING Do not include TOTAL FREE Packs COST ANY 2 DVDs Please check appropriate title boxes below $29.95 $49.95 LETTERHEAD SHELLS (25/pack) 1 FREE FOR EVERY 3 PURCHASED ANY 5 DVDs “Cruising – It’s all about you.” 486 $2.00/pack Please check appropriate title boxes below $59.95 $99.95 “Cruising... Today’s Vacation of Choice.” 00L $2.00/pack ANY 10 DVDs “Good Things Come to Those who Cruise.” 723 $2.00/pack Please check appropriate title boxes below $99.95 $149.95 FLYER SHELLS (25/pack) 1 FREE FOR EVERY 3 PURCHASED CLIA NON-CLIA TOTAL SINGLE DVD TITLES PRICING MEMBER PRICING QUANTITY COST “Cruising – It’s all about you.” 491 $2.00/pack Building Your Brand *† $19.95 $29.95 “Cruising – It’s all about family.” 492 $2.00/pack CLIA’s Guide to Escorting Groups $19.95 $29.95 “Cruising – It’s all about time together.” 493 $2.00/pack CLIA’s Tech Tips: Making Today’s “Cruising – It’s all about enriching your life.” 494 $2.00/pack Technology Work for You $19.95 $29.95 “Cruising... Today’s Vacation of Choice.” 00Q $2.00/pack Closing the Cruise Sale $19.95 $29.95 “Cruising... More Choices to See the World.” 00R $2.00/pack Converting Landlocked Vacationers “Cruising... More Choices into Cruise Vacationers $19.95 $29.95 for Every Celebration.” 00S $2.00/pack Cruising… Knowing the “Cruising... More Choices Abroad World You Sell* $19.95 $29.95 and Ashore.” 00T $2.00/pack Delivering Great Service* $19.95 $29.95 “Cruise” (Design #1) 292 $2.00/pack Effective Direct Mail Techniques $19.95 $29.95 “Reconnect” 293 $2.00/pack Introduction to Successful “Romance” 294 $2.00/pack Cruise Selling – 2nd edition $19.95 $29.95 “Celebrate” CLIA PRODUCTS 295 $2.00/pack Marketing Your Agency “Cruise” (Design #2) 732 $2.00/pack on the Internet $19.95 $29.95 “Tropical” 733 $2.00/pack Principles of Professional Selling – 2nd edition $19.95 $29.95 “Alaska” 734 $2.00/pack Profiting from the Power of Groups $19.95 $29.95 “Explore” 735 $2.00/pack Secrets of Success: 10 Strategies POSTCARDS (10/pack) 1 FREE FOR EVERY 3 PURCHASED to Increase Your Profitability $19.95 $29.95 “Cruising – It’s all about you.” 487 $1.50/pack Selling Cruises as a “Cruising – It’s all about family.” 488 $1.50/pack Home-Based Agent $19.95 $29.95 “Cruising – It’s all about time together.” 489 $1.50/pack Selling Special Interests/ Niche Cruising $19.95 $29.95 “Cruising – It’s all about enriching your life.” 490 $1.50/pack Turn Your Agency into a “Cruising... Today’s Vacation of Choice.” 00M $1.50/pack Cruise Vacation Store $19.95 $29.95 “Cruising... More Choices to See the World.” 00N $1.50/pack * Included in 2012 Agency Membership Kit on one DVD “Cruising... More Choices for † Included in 2012 Agent Member Kit SUBTOTAL $ _______________ Every Celebration.” 00O $1.50/pack “Cruising... More Choices RESOURCES AND REFERENCE MATERIAL Abroad and Ashore.” 00P $1.50/pack CLIA NON-CLIA TOTAL “You’re Not Dreaming, You’re Cruising.” 288 $1.50/pack INV. NO. PRICING MEMBER PRICING QUANTITY COST “Reconnect” 289 $1.50/pack 2012 CLIA Cruise Manual “Romance” 290 $1.50/pack (CD-ROM Version) 04X $29.95 $59.95 “Celebrate” 291 $1.50/pack Cruising Q&A – Answers to Frequently Asked Questions “Cruise” 728 $1.50/pack Brochure (50/pack) 05D $16.00 $25.00 “Tropical” 729 $1.50/pack “Alaska” 730 $1.50/pack SUBTOTAL $ _______________ “Explore” 731 $1.50/pack CLIA CERTIFIED CRUISE COUNSELLOR STICKERS (50/roll) PROMOTIONAL PRODUCTS “You Haven’t Lived Until You’ve Cruised.” CLIA TOTAL (Design #1) 482 $1.00/roll PRICING QUANTITY COST “You Haven’t Lived Until You’ve Cruised.” Business Card Holder (3 one): ACC MCC ECC $17.00 each (Design #2) 282 $1.00/roll Please print your name EXACTLY as it should appear: “You Haven’t Lived Until You’ve Cruised.” (Design #3) 06B $1.00/roll Desk Plate (3 one): ACC MCC ECC $15.00/plate Prices are subject to change Please print your name EXACTLY as it should appear: SUBTOTAL $ _________________ Lapel Pins (3 one): ACC MCC ECC LCS $5.00 each Pen and Letter Opener Set: ECC ECCS $10.00 each TOTAL $_ ___________ Add 6% Florida sales tax if applicable $_ ___________ SUBTOTAL $ _______________ Canadian orders add PST and 7% GST $_ ___________ _ ORDER TOTAL...POSTAGE ORDER TOTAL...POSTAGE Postage and handling (see chart) $________________ POSTAGE AND $ 0 - 25 .............$10.00 $ 101 - 200 ....... $21.00 HANDLING TOTAL PAYMENT $________________ $ CHARGES 26 - 50 ........... $12.00 $ 201 - 400 ..... $28.00 $ 51 - 100 .......... $15.00 $ 400+ ............. $33.00
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