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CINEMA
MEDIA KIT
SPRING 2018
THE CINEPLEX MEDIA ADVANTAGE
The Cineplex Media Advantage Engagement. Entertainment. Effectiveness. Cineplex Media provides the venue and platforms to find our fully dynamic 84” Digital Posters. Combine with achieve all of the big “E”s — Engagement, Entertainment the integrated movie content and advertising of our and Effectiveness — with one simple media buy. Digital Lobby Show for superior engagement. Cineplex.com delivers targeted, relevant consumers Cineplex Magazine (the #1 magazine in Canada for on a consistent basis. Given that movies change every P12-54) gives our guests the inside scoop on current and week, our consumers keep coming back time and upcoming movies. time again! Comfortable in their seats, our guests are now in Our Interactive Media Zones encourage guests to play, a distraction-free zone and are ready to enjoy the learn and occasionally win right in our lobbies! Pre-Show, which entertains with movie content, games, Also located in high-traffic areas of our lobbies you’ll ads and custom-developed content for our partners! 2 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018 Modified May 15, 2018
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Modified May 15, 2018 CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 3
CONTENTS CINEPLEX MEDIA is the one-stop shop for all of to build a broad, integrated campaign or pinpoint a MOVIE 6 CINEMA 12 SHOW-TIME 14 PREVIEW OVERVIEW Imagine your ad on the big screen It’s another great year for movies, Your quick look at why cinema is with immersive sound, brilliant visuals but which months are best for your the best place for your advertising and huge impact, just before the campaigns? dollars in 2017 trailers and movie are about to start INTERACTIVE 28 CINEPLEX 32 ONLINE 36 MEDIA ZONE MAGAZINE & MOBILE The centrepiece of our cinema Get your ad into Canada's favourite Connect with moviegoers as lobbies, there’s so much advertisers movie magazine and reach 4 million soon as they start researching can do with the IMZ readers each month their theatre visits 4 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018
CINEMA MEDIA KIT 2018
your advertising needs. Whether you’re looking
specific audience, your quest starts here
PRE-SHOW 16 CINEPLEX 20 DIGITAL OUT-OF-HOME
Work your brand into Cineplex’s TIMEPLAY CINEMA LOBBY 24
fun mix of pre-movie content and Our interactive gaming platform Surround our guests with your
advertising and reach moviegoers lets you have fun with consumers, messages as they linger in our
who are excited and in a good mood and share deals vibrant lobbies
CINEPLEX 40 SPECIAL 41 THEATRE 42
WORLDGAMING EVENTS LISTINGS
Take advantage of the eSports We’re so much more than movies. Your handy guide to every
phenomenon by getting in on Reach fans of the Met Opera, cinema, in every theatre,
the gaming action Bolshoi Ballet and more we offer from coast to coast
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 5
2018 MOVIE HIGHLIGHTS
JANUARY
THE POST
JANUARY 5
Steven Spielberg directs
Meryl Streep and Tom Hanks
in The Post, a thrilling
drama about the unlikely
partnership of Katharine
Graham (Streep), the
first female publisher of
The Washington Post,
and its driven editor
Ben Bradlee (Hanks), as
they race to catch up with
The New York Times to
expose a massive cover-up
of government secrets that
Maze Runner:
spanned three decades and The Death Cure
four U.S. Presidents. The
two must overcome their
differences as they risk and embarks upon a series
their careers — and their of odd jobs to buy it. But
very freedom — to bring when the book is stolen, it’s
long-buried truths to light. up to Paddington and the
Browns to unmask the thief.
PADDINGTON 2
JANUARY 12 MAZE RUNNER:
Following the worldwide THE DEATH CURE
hit Paddington, one of the JANUARY 26
most successful family In the epic finale to the
films of all time, this much- Maze Runner saga, Thomas
anticipated sequel finds (Dylan O’Brien) leads
Paddington (Ben Whishaw) his group of escaped
happily settled with the Gladers on their final and
Brown family in London, most dangerous mission
where he has become a yet. To save their friends,
popular member of the they must break into the
local community, spreading legendary Last City, a
joy and marmalade WCKD-controlled labyrinth
wherever he goes. While that may turn out to be
searching for the perfect the deadliest maze of all.
present for his beloved Anyone who makes it out
Aunt Lucy’s hundredth alive will get answers to the Black Panther
birthday, Paddington sees
a unique pop-up book in
questions the Gladers have
been asking since they first FEBRUARY
Mr. Gruber’s antique shop, arrived in the maze. home to the isolated,
FIFTY SHADES technologically advanced
FREED African nation of Wakanda
FEBRUARY 9 to become king, but when
Actors Jamie Dornan and a powerful old enemy
Dakota Johnson return reappears, T’Challa’s
as Christian Grey and mettle as king — and
Anastasia Steele in Black Panther — is tested
Fifty Shades Freed, the when he is drawn into a
third chapter based on the formidable conflict that
worldwide bestselling puts the fate of Wakanda
"Fifty Shades" phenomenon. and the entire world at risk. Game Night
Expanding upon events
set in motion in 2015 and GAME NIGHT
2017's blockbuster films, FEBRUARY 23 thugs and faux federal
the new installment arrives Jason Bateman and Rachel agents. So when Brooks
for Valentine's Day 2018. McAdams star as Max gets kidnapped, it’s all part
and Annie, whose weekly of the game…right? But as
BLACK PANTHER couples game night gets the six uber-competitive
FEBRUARY 16 kicked up a notch when gamers set out to solve the
Marvel Studios’ Max’s charismatic brother, case and win, they begin to
Black Panther follows Brooks (Kyle Chandler), discover that neither this
Paddington 2 T’Challa (Chadwick arranges a murder mystery “game” — nor Brooks — are
Boseman) who returns party, complete with fake what they seem to be.
6 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018
MARCH finds herself manipulated
into becoming the
focus or purpose, Lara
navigates the chaotic APRIL
newest recruit for streets of trendy
RED SPARROW Sparrow School, a secret East London as a A QUIET PLACE
MARCH 2 intelligence service that bike courier, barely APRIL 6
Dominika Egorova trains exceptional young making the rent. In this moody horror film
(Jennifer Lawrence) is people like her to use Advised to face the co-written and directed
many things. A devoted their bodies and minds facts and move by John Krasinski and
daughter determined as weapons. forward after seven co-starring his wife
to protect her mother years without her Emily Blunt, a family
at all costs. A prima TOMB RAIDER father, even Lara can’t lives an isolated
ballerina whose ferocity MARCH 16 understand what drives existence in utter silence,
has pushed her body and Lara Croft (Alicia her to finally solve the communicating by sign
mind to the absolute limit. Vikander) is the fiercely puzzle of his mysterious language and trying not
A master of seductive independent daughter of death. Leaving everything to step too loudly or
and manipulative an eccentric adventurer she knows behind, Lara break anything for fear of
combat. When she who vanished when she goes in search of her dad’s an unknown threat that
suffers a career-ending was scarcely a teen. Now last-known destination: a follows and attacks at any
injury, Dominika and a young fabled tomb on a mythical sound.
her mother are facing woman of island that might be
a bleak and uncertain 21 without somewhere off the coast CHAPPAQUIDDICK
future. That is why she any real of Japan. APRIL 6
Jason Clarke transforms
into a young Senator
Ted Kennedy for this
Ready Player One drama that explores the
disturbing 1969 incident
in which Kennedy drove off
READY a bridge in Chappaquiddick,
PLAYER ONE Massachusetts. He escaped
MARCH 29 the sinking car, but his
From filmmaker Steven passenger, Mary Jo Kopechne
Spielberg comes the (Kate Mara) did not, and
science-fiction action questions abound about
adventure Ready Player One, Kennedy’s actions in the
based on Ernest Cline’s moments, and hours, after
bestseller of the same the incident.
name, which has become
a worldwide phenomenon. AVENGERS:
The film is set in 2045, with INFINITY WAR
the world on the brink of DISNEY, MAY 4
chaos and collapse. But As the Avengers and their
the people have found allies have continued to
salvation in the OASIS, an protect the world from
expansive virtual reality threats too large for any
universe created by the one hero to handle, a
brilliant and eccentric new danger has emerged
James Halliday (Mark from the cosmic shadows:
Rylance). When Halliday Thanos (Josh Brolin). A
dies, he leaves his immense despot of intergalactic
fortune to the first person infamy, his goal is to collect
to find a digital Easter egg all six Infinity Stones,
he has hidden somewhere artifacts of unimaginable
in the OASIS, sparking power, and use them to
a contest that grips the inflict his twisted will on all
entire world. of reality.
Tomb Raider A Quiet Place
CINEMA MEDIA
2018 MOVIE
KIT - SPRING
HIGHLIGHTS
2018 || CINEPLEX
CINEPLEX MEDIA
MEDIA 7
7
2018 MOVIE HIGHLIGHTS
MAY
LIFE OF
THE PARTY
MAY 11
When her husband
suddenly dumps her,
longtime housewife Deanna
(Melissa McCarthy) turns
regret into re-set by going Incredibles 2
back to college…landing in
the same class and school
as her daughter, who’s not
entirely sold on the idea. JUNE
Plunging headlong into
the campus experience, OCEAN’S 8
the increasingly outspoken JUNE 8
Deanna — now Dee Rock The tide has turned and
— embraces freedom, fun it’s a whole new “Ocean’s”
and frat boys on her own when eight women plan
terms, finding her true self and execute a heist in
in a senior year no one ever New York. Oscar winner
expected. Sandra Bullock stars in the
title role, alongside Oscar
DEADPOOL 2 winners Cate Blanchett
MAY 18 and Anne Hathaway, Mindy
The official synopsis is that Kaling, Sarah Paulson,
“after surviving a near fatal Awkwafina, with Rihanna
bovine attack, disfigured and Oscar nominee Helena
cafeteria chef Wade Bonham Carter. Oscar-
Wilson (Ryan Reynolds) nominated filmmaker
struggles to fulfill his dream Gary Ross is directing.
of becoming Mayberry’s
hottest bartender while INCREDIBLES 2
also learning to cope with JUNE 15
his lost sense of taste. In this sequel to the hit
Searching to regain his 2004 animated feature,
spice for life, as well as a Helen (Holly Hunter) is in
flux capacitor, Wade must the spotlight, while Bob
battle ninjas, the yakuza, (Craig T. Nelson) navigates
and a pack of sexually the day-to-day heroics
aggressive canines, as he of “normal” life at home
journeys around the world when a new villain hatches
to discover the importance a brilliant and dangerous
of family, friendship, and plot that only the
Solo: A Star Wars Story flavour finding a new taste Incredibles can overcome
for adventure and earning together.
the coveted coffee mug
title of World’s Best Lover.” JURASSIC
But, this is Deadpool, so, WORLD: FALLEN
yeah, take that with a KINGDOM
gallon of salt. JUNE 22
It's been four years since
SOLO: A STAR theme park and luxury
WARS STORY resort Jurassic World was
MAY 25 destroyed by dinosaurs out
Explore the adventures of of containment. Isla Nublar
Han Solo and his trusted now sits abandoned
Wookiee friend Chewbacca by humans while the
before the events of surviving dinosaurs fend
Star Wars: A New Hope, for themselves in the
including their early jungles. When the island's
encounters with that other dormant volcano begins
card-playing rogue from roaring to life, Owen
a galaxy far, far away, (Chris Pratt) and Claire
Lando Calrissian. The cast (Bryce Dallas Howard)
includes Alden Ehrenreich mount a campaign to
as Han Solo, Woody rescue the remaining
Life of the Party Harrelson and Donald dinosaurs from this
Glover as Lando Calrissian. extinction-level event.
8 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018
AUGUST is based on the moving
true story of a blue-collar
father and his teenage
THE MEG son, Rick Wershe, who
AUGUST 10 became an undercover
A deep-sea submersible police informant and later a
has been attacked by drug dealer, before he was
a massive creature, abandoned by his handlers
previously thought to and sentenced to life in
be extinct, and now lies prison.
disabled at the bottom
of the deepest trench in THE HAPPYTIME
the Pacific…with its crew MURDERS
trapped inside. With time AUGUST 17
running out, expert deep Set in the underbelly of
sea rescue diver Jonas Los Angeles where puppets
Taylor (Jason Statham) is and humans co-exist,
recruited by a visionary The Happytime Murders
Chinese oceanographer tells the comedic tale of
(Winston Chao), against two clashing detectives,
the wishes of his daughter one human and the other
Suyin (Li Bingbing), to a puppet, who are forced
save the crew—and the to work together to
ocean itself—from this solve the mystery of
unstoppable threat: a pre- who is brutally murdering
historic 75-foot-long shark the former cast of
known as the Megalodon. The Happytime Gang, a
beloved classic puppet
WHITE BOY show. Melissa McCarthy
RICK plays lead detective
AUGUST 17 Connie Edwards opposite
Set in 1980s Detroit at longtime Henson
the height of the crack puppeteer Bill Barretta who
Ant-Man and the Wasp epidemic and the War on performs Phil Phillips, the
JULY Drugs, White Boy Rick puppet detective.
more than $600-million
ANT-MAN AND around the world, you
THE WASP are invited to return to
JULY 6 the magical Greek island
From the Marvel Cinematic of Kalokairi in an all-new
Universe comes a new original musical based on
chapter featuring heroes the songs of ABBA. With
with the astonishing ability the film's original cast
to shrink. In the aftermath (including Meryl Streep,
of 2016's Captain America: Amanda Seyfried and
Civil War, Scott Lang Colin Firth) returning and
(Paul Rudd) grapples new additions including
with the consequences Lily James as the young
of his choices as both a Donna (Streep’s character),
superhero and a father. As the musical comedy goes
he struggles to rebalance back and forth in time to
his home life with his show how relationships
responsibilities as Ant-Man, forged in the past resonate
he’s confronted by Hope in the present.
van Dyne (Evangeline Lilly)
and Dr. Hank Pym (Michael MISSION: Mamma Mia!
Douglas) with an urgent IMPOSSIBLE 6 Here We Go Again
new mission. Scott must JULY 27
once again put on the suit The Mission: Impossible
and learn to fight alongside franchise is the gold more of the same in
The Wasp as the team standard when it comes to this sixth pic that
works together to uncover sticking to a formula that welcomes back director
secrets from their past. works. Since its debut with Christopher McQuarrie
1996’s Mission: Impossible, (Mission: Impossible –
MAMMA MIA! the fast-paced spy series Rogue Nation) and familiar
HERE WE GO has showcased Tom Cruise cast members Ving Rhames,
AGAIN at his risky business best, Simon Pegg and Michelle
JULY 20 allowing the megastar to Monaghan, as well as series
Ten years after perform many of his own newbies Henry Cavill and The Meg
Mamma Mia! grossed breathtaking stunts. Expect Angela Bassett.
CINEMA MEDIA
2018 MOVIE
KIT - SPRING
HIGHLIGHTS
2018 || CINEPLEX
CINEPLEX MEDIA
MEDIA 9
9
2018 MOVIE HIGHLIGHTS
Alpha
SEPTEMBER
ALPHA
SEPTEMBER 14
An epic adventure set in
the last Ice Age. Europe,
20,000 years ago. While on
his first hunt with his tribe’s
most elite group, a young
man (Kodi Smit-McPhee)
is injured and left for
dead. Awakening to find
himself broken and alone
he must learn to survive A Star is Born
and navigate the harsh and
unforgiving wilderness.
Reluctantly taming a lone Think Like a Man series, music and an all-star cast, superstar Lady Gaga, in her
wolf abandoned by its bring their signature style Smallfoot turns the Bigfoot first leading role in a major
pack, the pair learns to to Night School. Based legend upside down when motion picture. Cooper also
rely on each other and on a story by Hart, the a bright young Yeti (voiced helms the drama, marking
become unlikely allies, comedy from director by Channing Tatum) finds his directorial debut.
enduring countless dangers Malcolm D. Lee (Girls Trip) something he thought In this new take on the
and overwhelming odds follows a group of misfits didn’t exist — a human. tragic love story, Cooper
in order to find their way who are forced to attend News of this “smallfoot” Venom plays seasoned musician
home before the deadly adult classes in the long- throws the simple Yeti Jackson Maine, who
winter arrives. shot chance they'll pass community into an uproar discovers — and falls in love
NIGHT SCHOOL
the GED exam. over what else might be
out there in the big world OCTOBER with — struggling artist Ally
(Gaga). She has just about
SEPTEMBER 21 SMALLFOOT beyond their snowy village, given up on her dream to
Star Kevin Hart and producer SEPTEMBER 28 in an all new story about VENOM make it big as a singer…
Will Packer, who partnered An animated adventure friendship, courage and the OCTOBER 5 until Jack coaxes her into
for the hit Ride Along and for all ages, with original joy of discovery. Venom, another entry in the spotlight.
Sony’s Marvel Universe,
stars Tom Hardy as Eddie FIRST MAN
Brock, also known as OCTOBER 12
Venom, a human host On the heels of their
for an alien symbiote, six-time Academy Award-
which gives him great winning smash La La Land,
superpowers. Michelle Oscar-winning director
Williams co-stars as Eddie’s Damien Chazelle and star
wife, Anne Weying, who Ryan Gosling reteam for
may have powers of her First Man, the riveting story
own, and Riz Ahmed steps of NASA's mission to land a
in as Dr. Carton Drake man on the moon, focusing
in this spinoff from the on Neil Armstrong and the
Spider-Man film franchise. years 1961-1969. A visceral,
first-person account,
A STAR IS BORN based on the book by
OCTOBER 5 James R. Hansen, the
A Star is Born stars movie will explore the
four-time Oscar nominee cost — on Armstrong and
Bradley Cooper and the nation — of one of the
Smallfoot multiple award-winning, most dangerous missions in
Oscar-nominated music history.
10 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018NOVEMBER DECEMBER plays Aquaman alongside
Academy Award winner
Nicole Kidman as Atlanna,
MULAN SPIDER-MAN: Amber Heard as Mera,
NOVEMBER 2 INTO THE Willem Dafoe as Nuidis
In this live-action feature SPIDER-VERSE Vulko, Patrick Wilson as
film based on Disney's DECEMBER 14 Orm/Ocean Master and
Mulan, Chinese actress Phil Lord and Christopher Yahya Abdul-Mateen II as
Yifei Liu plays the young Miller, the creative minds Black Manta.
Chinese maiden who behind The Lego Movie
disguises herself as a and 21 Jump Street, bring MARY POPPINS
warrior in order to save their unique talents to a RETURNS
her father. Niki Caro, the fresh vision of a different DECEMBER 25
Australian writer and Spider-Man Universe, with Drawing from the wealth
director behind the 2002 a groundbreaking visual of material in P.L. Travers’
indie hit Whale Rider, steps style that’s the first of its eight Mary Poppins novels,
behind the camera to tell kind. Spider-Man: the story will take place
this tale of bravery. Into the Spider-Verse in Depression-era London
introduces Brooklyn teen (when the books were
THE GRINCH Miles Morales, and the originally written) and
NOVEMBER 9 limitless possibilities of follows a now-grown Jane
For their eighth fully the Spider-Verse, where and Michael Banks, who,
animated feature, more than one can wear along with Michael’s three
Illumination and the mask. children, are visited by the
Universal Pictures present enigmatic Mary Poppins
The Grinch, based on AQUAMAN (Emily Blunt) following
Dr. Seuss's beloved holiday DECEMBER 21 a personal loss. Through
classic. The Grinch tells DC's Aquaman is the her unique magical skills,
the story of a cynical reluctant ruler of the and with the aid of her
grump (voiced by Benedict underwater kingdom of friend Jack (Lin-Manuel
Cumberbatch) who goes Atlantis, caught between Miranda), she helps the
on a mission to steal land dwellers that are family rediscover the joy
Christmas, only to have his always polluting the globe and wonder missing
heart changed by a young and his own people who in their lives.
girl's generous holiday The Grinch are ready to invade the
spirit. Funny, heartwarming surface. Jason Momoa
and visually stunning, it's
a universal story about wizard Gellert Grindelwald unsuspecting of his true
the spirit of Christmas and (Johnny Depp) was agenda: to raise pure-blood
the indomitable power of captured by MACUSA wizards up to rule over
optimism. (Magical Congress of all non-magical beings.
the United States of In an effort to thwart
FANTASTIC America), with the help Grindelwald’s plans, Albus
BEASTS: THE of Newt Scamander Dumbledore (Jude Law)
CRIMES OF (Eddie Redmayne). But, enlists his former student
GRINDELWALD making good on his threat, Newt Scamander, who
NOVEMBER 16 Grindelwald escaped agrees to help, unaware
At the end of the first custody and has set about of the dangers that lie
film, the powerful Dark gathering followers, most ahead.
Fantastic Beasts:
The Crimes of Grindelwald Mary Poppins Returns
CINEMA MEDIA
2018 MOVIE
KIT - SPRING
HIGHLIGHTS
2018 || CINEPLEX
CINEPLEX MEDIA
MEDIA 11
11CINEMA OVERVIEW
Why Cinema Works
A driving force behind culture, movies will always shape, inform and entertain. Movies hold
a special place in everyone’s hearts. Each person has a favourite, everyone has their own
set of classic, must-see, funniest, and scariest titles. Each list varies but the constant is the
passion everyone has for those titles. Movies are fresh, engaging and leave lasting effects
on our guests. What better environment in which to talk, one on one, with your consumers?
No distractions, happy and engaged people.
Cinema works. Let it work for you.
Going to the movies is a top leisure
Cinema activity among Canadians
Benefits 60%
LEISURE ACTIVITIES PARTICIPATED/
• Engaged and ATTENDED IN PAST 12 MONTHS
attentive audience (% OF POPULATION)
• Sought-after 40% 39%
demographics 32% 29%
• Uncluttered 28%
23%
ART GALLERIES
MOVIES
media environment
ENTERTAINING
18%
NIGHTCLUBS
CONCERTS
NON-TEAM
MUSEUMS/
• Light TV viewers, enabling
AT HOME
SPORTS
SPORTS
SPORTS
EVENTS
brands to extend to a
MUSIC
PUBS/
TEAM
PRO-
unique audience
• Cinema has the lowest Vividata 2018 Spring, Total Canada
ad avoidance of all
media as cinemagoers
The movies reach affluent, highly educated and
perceive the ads as part of
well-employed Canadians efficiently and effectively
the overall experience
POPULATION (COMP%) MOVIEGOERS 18+ (COMP%)
• Relaxed, excited
and expectant
29%
audience is focused 37% 39%
on the big screen 32% 34%
30%
• Average advertising 26%
impact in cinema Average
is greater than TV Monthly
• 3D cinema campaigns Reach
have proven higher Vividata 2018 Spring,
HHI, Occupation, and Education
recall/entertainment are based on A18+, Total Canada,
Moviegoers in the Past Month
HHI $100K+ MOPES BACHELOR'S
OR HIGHER
12 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018Target audience by movie genre with unique compositional strength
AVERAGE DEMO COMPOSITION BY MOVIE GENRE (INDEXED TO POPULATION)
ACTION/ FAMILY/ SCIENCE
ADVENTURE ANIMATED COMEDY DRAMA CHILDREN FOREIGN HORROR FICTION
MALE 109 96 94 88 79 98 102 118
PHOTO BY ALEXANDROS MARAGOS/GETTY
FEMALE 91 104 106 112 121 102 98 82
AGES 12-17 130 139 136 78 114 146 202 116
AGES 18-24 121 132 129 108 105 132 169 137
AGES 25-34 113 131 115 103 127 113 142 127
AGES 35-49 112 129 106 98 146 101 102 113
AGES 50+ 78 59 78 101 62 79 49 71
Vividata Spring 2018, Total Canada, Moviegoers Composition (Seen Any Genre in Past Year) Indexed to Population
Moviegoer composition Movies reach Canadians of all age groups
by age group Canadian moviegoers have an average movie-going frequency of 1.5 per month
and 5 per year.
The movies deliver audiences of all age
groups with a balanced male/female split.
MOVIES % REACH OF CANADIAN POPULATION
10% 14% 1 MONTH 3 MONTHS 12 MONTHS
AGE 18-24
AGE 12-17 (INDEX 136)
(INDEX 130)
17%
ALL 12+
29% 48% 60%
AGE 25-34
(INDEX 109) ALL 12-17
38% 59% 73%
15%
AGE 65+
51%
MEN
ALL 18-24
39% 57% 67%
(INDEX 77)
49%
WOMEN
ALL 25-34
32% 53% 64%
ALL 35-49
31% 53% 66%
20% 24% ALL 50-64
24% 42% 55%
AGE 50-64 AGE 35-49
(INDEX 82) (INDEX 105)
ALL 65+ 22% 36% 47%
Vividata Spring 2018, Total Canada, Moviegoers in the Past Month,
Index Based on Population Vividata Spring 2018, Total Canada
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 13SHOW-TIME
It Doesn’t
Get Bigger
Than This
Blockbuster movies, huge screens and
sound that rocks your seats. There is no
better, bigger or more effective place
to talk to your consumers than in our
cinemas. Your Show-Time ad is placed just
prior to the big, bold movie trailers our
guests look forward to and enjoy. There
are zero distractions (no other screens
competing for consumers’ attention here),
just our guests watching your commercial
the way it was meant to be seen, driving
recall and awareness.
Don’t miss out on the impressive lineup
of great 2018 movies. Our guests will be
there, will you?
Cinema Show-Time Ad Awareness Canadian Cinema Show-Time
Equals Ad Effectiveness
26%
73% 85%
AD RECALL
IN CINEMA
AND OTHER
73% MEDIA
74%
AVERAGE
AD RECALL IN
Advertising Correct Brand
CINEMA
SHOW-TIME CINEMA ONLY Awareness Association
AD AWARENESS (DO NOT RECALL
FROM ANY
OTHER MEDIA)
38%
Cinema Advertising
Show-Time Impact
Study 2017
Cinema Advertising Show-Time Impact Study 2017 (Amongst 6 Campaigns Across 5 Categories) Cineplex Insights
Cineplex Insights via Vision Critical. Likeability via Vision Critical.
14 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018More information is available at cineplexmedia.com, or simply reach out to your account manager
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 15PRE-SHOW
Your Ad
On The
Big Screen
Imagine your brand up on the big screen as guests
settle in to enjoy their movie night.
A combination of well-placed ads and exclusive
content that ranges from behind-the-scenes
interviews with movie stars to one-on-one chats
with Canadian musicians to trivia and home
entertainment news, the Pre-Show provides an
efficient and effective way to be on the big screen.
Pod 1 delivers your ad mingled amongst
entertaining content within 75 seconds of the
start of Cineplex TimePlay. In theatres without
Cineplex TimePlay, Pod 1 immediately precedes
Show-Time. Pod 2, the most efficient method of
getting on the big screen, delivers your message
between 21 and 15 minutes to the start of
Cineplex TimePlay.
Canadian Cinema Pre-Show
Equals Ad Effectiveness
58%
Advertising
86%
Correct Brand
Awareness Association
39% Likeability
Cinema Advertising Impact Study 2010-2014 +2016 Strategic
Marketing Counsel (SMC)
16 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 17
PRE-SHOW
The Pre-Show Is Perfect
For Your Local Market!
• The Pre-Show provides a custom entertainment Your customers arrive
environment that puts your message amongst the early to get the best
biggest titles from Hollywood. seats for Hollywood’s
blockbusters.
• Low Cost! This big-screen opportunity is designed
to drive local market sales for clients. It’s the perfect time to
get on the big screen!
• Select your theatre(s), movie(s) or genre(s)
to reach your target. POD 1
• Short lead-times for booking and creative. 61 million
guests per year
• In-house creative team (if required) to help
you look good. POD 2
• Strongest ad receptivity* and the lowest
ad avoidance** vs. radio, OOH and newspaper
30 million
guests per year***
= better ROI.
***Based on non-Cineplex TimePlay Theatres Ticket Sales 2017.
• Actual audience numbers based on ticket sales.
Target Lovers Of
Luxury With VIP
Our Cineplex VIP Cinemas offer guests an
intimate and sophisticated night out with
luxurious reserved seats, great food and
exceptional service.
With only the Pre-Show and limited Show-Time
ads available in these exclusive theatres your
message truly stands out and reaches a highly
targeted, affluent adult audience.
From experiential campaigns like
wine tastings and special nights to more
traditional advertising, the VIP experience
not only caters to our guests, but our valued
advertising partners as well.
18 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018More information is available at cineplexmedia.com, or simply reach out to your account manager
Create Custom Content
Move beyond a simple ad with custom content!
Cineplex Media is happy to work with you to create
content that integrates your product into the entertainment
experience. Whether it’s a specially scripted segment
in the Pre-Show, a skinned Cineplex.com microsite,
Cineplex Magazine advertorial or a trivia quiz in
Cineplex TimePlay – all of which can be supported via our
social channels – Cineplex’s in-house production studio will
see your project through from concept to final edit.
SorhreaDys,
blAck
detitdhE na’rtt
yoU
G p canaDa’S #1
porE striP
braNd*
CHARCOAL!
2X As efFectiVe as A
LeadiNg poRe clEanseR at
GettiNg riD of BlackHeads
8 DEEP CLEANSING
CHARCOAL PORE STRIPS
Let’s chat!
*Nielsen, National All Channels, $ Vol 2018
BioreAd_Cineplex_Production_File.indd 1 2018-02-07 2:01 PM
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 19CINEPLEX TIMEPLAY
Do You
Want To
Play A
Game?
As Cineplex TimePlay grows, new games and
ways to utilize our guests’ smartphones keep
the experience fresh and new. Advertisers’ offers
are delivered directly to the MyStuff folders
on players’ phones based on participation and
performance — a real-time measurement!
With two Cineplex TimePlay options, Cineplex TimePlay Player
advertisers can be placed within the Pre-Show's Demographic Profile
Cineplex TimePlay Content (:75 seconds) or TIMEPLAY APP
during the Cineplex TimePlay segment (4 minutes) DOWNLOAD PROFILE
34%
between Pods 1 & 2, allowing for both a premium MOVIEGOERS
INDEX 213
position and a very affordable way to get your TIMEPLAY
PLAYERS
32%
game on!
INDEX 229
Guests can boast about their results, wins or
advertising offers via their social media networks,
where they can also take advantage of additional 17%
offers, such as bonus contest entries, via likes 14%
and shares.
We work with clients to adapt existing games or TimePlay App
Download Update
develop new games from scratch that deliver on Stats Jan 2, 2016–
October 20, 2017
a brand’s goals. Yes, that’s right, we’re bragging Moviegoers in the
Past Month Vividata
about the success of Cineplex TimePlay. Spring 2018 A18-24 A25-34
20 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018More information is available at cineplexmedia.com, or simply reach out to your account manager
Cineplex TimePlay Effectiveness
PLAYED THE CLIENT-SPONSORED
TIMEPLAY GAME
Higher play rate among younger audience.
45% 55%
A18-24
ALL INDEX 124
AGES
WOULD LIKE TO PLAY
IN THE FUTURE
48% 93%
NOT PLAYED
PLAYED
GAME AWARENESS
74% 100%
NOT PLAYED
PLAYED
BRAND ASSOCIATION
50%
MALE
50%
FEMALE 5 million 79%
NOT
91%
Downloads PLAYED PLAYED
TimePlay App Download Update Stats Oct 2016
Cineplex TimePlay Delivers RECALLED THE OFFER OR REWARD
86% 84% 46%
AVERAGE AVERAGE AVERAGE
40%
NOT
69%
PLAYED
PLAYED
Advertising Correct Brand Ad Entertainment
Awareness Association AD “VERY ENTERTAINING/
ENTERTAINING”
TimePlay Ad Impact Study 2012 & 2014 & 2016, SMC and Online Survey via Vision Critical
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 21CINEPLEX TIMEPLAY
Cineplex TimePlay Guests use their devices to
interact with and influence
Interactive Options
outcomes on secondary screens
and engage with a brand!
Exclusive Title Sponsorship • Custom intro, gameplay,
– The Whole Segment leaderboards, outro, mobile
interface
3 MINUTES • Includes MyStuff call to action
OR and link to social media
• Activation and
Title Sponsorship – Unique Game redemption reporting
• +8 weeks of production
2 MINUTES
Customized Integrated
Experience Experience
1 MINUTE – Sponsored
Create a truly Template
unique and 1 MINUTE
custom brand
experience. Sponsor existing
Power Play
• One game modules with your
with all elements brand presence.
is tailored to • Includes MyStuff call to action
meet your brand strategy • Activation and • Includes sponsor intro, and link to social media
• Includes MyStuff call to redemption reporting brand colours throughout • Activation and
action and link • 6 - 8 weeks of and branded outro/ redemption reporting
to social media production call to action • 4 - 6 weeks of production
22 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018More information is available at cineplexmedia.com, or simply reach out to your account manager
MyStuff
Offers
MyStuff delivers
immediate offers,
information and rewards
through a one-click action.
It provides a unique
channel that will increase
brand awareness and
loyalty beyond the cinema
experience.
• New Feature:
Cineplex TimePlay
will send notifications
to players when they
receive a MyStuff offer
Interactive Storytelling
and when the offer is
about to expire
• Activation and
Cineplex TimePlay empowers consumers through redemption reporting
two-way communication. • Reward offers can include
couponing, contests, sampling,
• Interactivity through polling • Uses the brand ad as a opt-in for additional brand
questions or gamification jumping-off point offers, calendar invites,
creates a stronger connection • Based on the majority of informational offers, SCENE
that engages guests and players’ results, the end points or concessions
invites them to be part of the experience can be a branched • Two weeks of production
branded story video to linear media • Drives the path to purchase
and ROI
Additional
Call to
Action
At the height of the
experience and engagement,
provide a simple on-device
mechanism to drive purchase
or activation.
Call to action button drives
the guest to the App Store
or URL. Some examples:
• app or game download
• calendar invite
• brand website
• video
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 23DIGITAL OUT-OF-HOME CINEMA LOBBY
Light Up Our Lobbies!
Larger than life and located in the highest-traffic areas, big, bold digital signage
dominates our theatre lobbies. When our screens change colour, the entire lobby
changes colour. They’re hard to miss!
Guests Love ACTIVITIES IN CINEMA LOBBY
Our Lobbies
On average, moviegoers spend enough time 77% CONCESSIONS
to see two full Lobby Show loops and up to
six repetitions of the Digital Poster loop!
AVERAGE TIME SPENT
IN LOBBY (MINUTES) 73% BUYING OR PICKING
UP TICKETS
14 Before
Movie 4 After
Movie
Cinema Ad Impact Online Study, English Canada, 2017, Based on patrons who spent time in lobby.
59% ABLE TO RECALL DIGITAL
SIGNAGE OR SCREEN
24 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018Interactive Media Zone
Digital Lobby Show Digital Posters
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 25DIGITAL OUT-OF-HOME CINEMA LOBBY
140
Theatres
Digital Posters
Our 84” Digital Posters are
dynamic screens that display
full-motion ads in bright, impactful
HD quality. The five-minute loop
keeps the content fresh and timely,
ensuring as many eyes as possible
see your ad, whether it runs
from coast to coast or in a local
execution.
Booked on a daily basis
Creative due date:
7 days prior to
campaign start date
26 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018More information is available at cineplexmedia.com, or simply reach out to your account manager
Digital
Lobby Screens
Our network of in-lobby digital
signage surrounds guests with
movie content and ads running in a
10-minute loop on screens placed
at all angles throughout the lobby
to ensure maximum visibility.
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 27INTERACTIVE MEDIA ZONE Wall-To-Wall Consumer Interactions Available in 44 of our theatres from coast to coast, Cineplex’s Interactive Media Zones offer a wide range of ways for clients to engage with our guests in theatre lobbies. Choose to run existing creative on the massive 84” side screens or 112” centre screen, provide sponsored games and trivia, or work with us to create a one-of-a-kind experience that invites guests to interact with your brand. Screens utilize touch and motion, full audio play and record, video, and can connect with guests’ mobile devices and link to their social networks. And we capture it all! Metrics from the IMZ include impressions, awareness, attention time, dwell time, male/female and age demographics, as well as the number of started and completed interactions. We’ll work with you to develop a custom reporting structure and timeline. 28 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018
Top Popper
Challenge
As kernels of popcorn, along with
obstacles like cell phones and 3D
glasses, fall from the top of the screen,
guests have to tap the popcorn to earn
points and become champion!
30,000
OVER
Plays on Launch Weekend
OVER
1.4 MILLION Plays
to Date
12% 99 48
Guest
Conversion Rate
SECONDS
of Dwell
Time
SECONDS
Average
Attention Time
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 29INTERACTIVE MEDIA ZONE
CASE STUDY
Kubo and the
Two Strings
Experience
JULY 29 – SEPTEMBER 1, 2016
Summary and Objectives engage Little Hanzo in a street showdown
Cineplex’s Interactive Media Zones were used against oncoming paper foes. The 84”
to execute an awareness campaign for eOne’s portrait screens ran a loop of motion creative
film Kubo and the Two Strings. The objective and the film’s theatrical movie trailer. The
was to get Cineplex guests engaged with 55” header screen featured a static loop that
the storyline in order to broaden their movie showed Kubo and the Two Strings launch
experience and prompt ticket sales. timing and key messaging.
In addition, the IMZs were wrapped with the
Execution movie’s graphics. The stunning imagery of the
wall wrap attracted guests to play the game.
An existing web app game called
“Street Showdown” was adapted into an
interactive touch experience for the IMZ. Results
The main IMZ screen was split in half and The campaign ran on six IMZs across major
featured two individual runs of the game markets for four weeks delivering the
to accommodate multiple players at once following results:
and allow for maximum playtime. Guests • 530K Opportunities to See (OTS)
were prompted to touch the main screen • 32K impressions
repeatedly, and with well-timed strikes, to • Total watchers were 55% male, 45% female
30 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018More information is available at cineplexmedia.com, or simply reach out to your account manager
message #GlobalGoals #WeHaveAPlan
#TellEveryone. The guest’s image along with
their goal was also placed on the IMZ’s main
screen in a collage, which showed all the
goals and images of people who stepped
up to voice their support.
CASE STUDY
Results
Global Goals Campaign The campaign ran on 27 IMZs for 5 weeks
delivering the following results:
• 2.5 million Opportunities to See (OTS),
SEPTEMBER 25 – OCTOBER 29, 2015
1.5 x total attendance of 1.9 million
Summary and Objectives Execution • 191K watchers spent an average
1.4 minutes in front of the Global Goals
The Global Cinema Advertising Association, The 84” side screens included icons for
execution, 196K interactions
also known as SAWA, announced its 17 Global Goals. Guests were invited to
• 49% male, 51% female
first global cinema initiative to support touch the goal that meant the most to
• 7.4K Global Goals sent to guests for sharing
“Project Everyone,” a campaign to them to share the goal on social media.
• The Global Goal "Life Below Water" was
communicate the United Nations’ revised They were then asked to pose for a photo
most shared followed by “No Poverty”
Global Goals, on September 25, 2015. in front of one of the cameras. Their photo
The objective of the “We Have A Plan” was included in a frame with the icon of the
campaign was to build instant awareness of goal selected. IMZ Awareness
the ambitious Global Goals targets to end The guest could forward the photo Cineplex Media also conducted an online
extreme poverty and tackle climate change to a device via sms or email. The link research study during the campaign
for everyone by 2030. they received included their name and period to measure additional attitudes and
Cineplex Media participated by not only a statement regarding their chosen goal, awareness of the Global Goals IMZ execution:
airing the spot on-screen during our thanked them for contributing, and included • 31% of respondents who spent time in
Show-Time segment, but going a step a link to visit globalgoals.org. Facebook, the cinema lobby were aware of the
further to create an interactive experience Instagram, Twitter, text or email links on the IMZ Global Goals campaign
for our IMZ which brought the campaign to photo enabled guests to immediately share • Of those respondents, 19% claimed to
life by engaging guests with the Global Goals their Global Goal via social media or with have interacted with the execution and
and providing an opportunity to share their their direct contacts. an additional 15% watched others play
goals of choice on social media. When shared, the post included the with the wall
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 31CINEPLEX MAGAZINE The
most-read
magazine
Everybody’s in Canada for
readers
under 55!
Reading It
Cineplex Magazine is the most popular features exclusive interviews with many
entertainment magazine in Canada. of Hollywood’s biggest stars, beautiful
With 3.8 million readers per issue, it’s photos, behind-the-scenes movies scoops
also Canada’s #1 magazine with readers and movie release schedules.
age 12 to 54! Readers can pick it up in theatre lobbies
Why the big numbers? Cineplex Magazine or get it in their Globe and Mail newspaper.
#1 3.8 million
Entertainment
Magazine
in Canada
656,500 Print Circulation
Average Issue
Readership
5.8 Readers per
Print Copy
Vividata 2018 Spring, Total Canada
32 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018Third Most Read Exclusive Reach
Magazine in Canada Over 70% of our readers are Cineplex exclusive and
not duplicated vs. other top magazines in Canada.
TOP-10 MAGAZINES - PRINT AVERAGE
ISSUE READERSHIP (000) CINEPLEX MAGAZINE DUPLICATED AND EXCLUSIVE
READERS AVERAGE ISSUE READERSHIP (000)
READER'S DUPLICATED CINEPLEX EXCLUSIVE
DIGEST 4,325
LIVE BETTER 3,853 749 VS. READER'S DIGEST 3,029
CINEPLEX
MAGAZINE 3,778 990 VS. LIVE BETTER 2,788
CANADIAN
LIVING 3,241 613 VS. CANADIAN LIVING 3,165
CANADIAN
GEOGRAPHIC 3,126 700 VS. CANADIAN GEOGRAPHIC 3,078
MACLEAN'S 3,031 619 VS. MACLEAN'S 3,159
CHATELAINE 2,993 589 VS. CHATELAINE 3,189
CAA
MAGAZINE 2,988 551 VS. CAA MAGAZINE 3,227
PEOPLE 2,154 635 VS. PEOPLE 3,143
FOOD
& DRINK 2,050 495 VS. FOOD & DRINK 3,283
Vividata 2018 Spring, Total Canada, Average Issue Readership, Vividata 2018 Spring, Total Canada, Print – Average Issue Readership,
Rank Among All English Magazines in Vividata Rank Among All Magazines in Vividata
Cineplex Magazine Reader Profile
Cineplex Magazine delivers the most sought-after age groups and demographics, including
parents, educated, affluent and well-employed adults, with a balanced male/female split.
POPULATION AND CINEPLEX MAGAZINE
50%
Male
50%
Female
AVERAGE PRINT ISSUE READERSHIP COMPOSITION (%)
POPULATION
CINEPLEX MAGAZINE 52%
46%
Rank
#1
57%
49% 47% 51%
34% 35% 35%
32%
FOR AGES
12-54 28%
30% 26%
27%
7% 10%
P12-17 A18-34 A18-49 A25-54 BACHELOR'S WHITE MOPES HHI $100K+
DEGREE+ COLLAR
Vividata 2018 Spring, Total Canada, Print, Index Based on Average Issue Readership Vividata 2018 Spring, Total Canada, Based on A18+, Print, Index
Composition vs. Population Based on Average Issue Readership Composition vs. Population
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 33CINEPLEX MAGAZINE
Editorial
Calendar
Several times each
year, a portion of
Cineplex Magazine is
given over to a special,
timely section. Designed
to pique consumer
interest and help our
advertisers reach their
consumers in relevant
and engaging ways, these
editorial sections deliver
the goods.
FEBRUARY:
Academy Awards
MARCH/APRIL:
Summer Movie Preview
& Spring Fashions
AUGUST:
Back to School
SEPTEMBER:
Toronto International
Film Festival Guide
OCTOBER: Fall Fashions
& Holiday Movie Preview
NOVEMBER &
DECEMBER:
Holiday Gift Guides
34 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018More information is available at cineplexmedia.com, or simply reach out to your account manager
In Every
Issue
Our regular sections are
the backbone of each issue
of Cineplex Magazine.
Readers look forward to
opening a new copy and
finding their favourites.
SPOTLIGHT
CANADA:
Monthly interview
with a Canadian actor
or director
SNAPS: Candid
celebrity shots from
around the globe
IN BRIEF: Short CASTING CALL: INTERVIEWS &
movie-world updates Our insider’s look at the FEATURES: Up close and
and entertainment news stars' upcoming roles personal with the world’s
biggest stars
IN THEATRES: ALL DRESSED UP:
The month’s full slate Celebrities show off CINEPLEX STORE: The
of new releases, with their red-carpet looks month’s best new movies
detailed synopses to download at home
National Circulation Cineplex Magazine 2018 Production Schedule
TOTAL 656,500 MONTH IN THEATRES SPACE DEADLINE MATERIAL DUE
NEWFOUNDLAND JANUARY December 29 November 29 December 1
2,760
& LABRADOR
PRINCE EDWARD ISLAND 1,800 FEBRUARY January 31 January 4 January 8
MARCH/APRIL March 8 February 6 February 8
NOVA SCOTIA 15,240
MAY April 23 March 27 March 29
NEW BRUNSWICK 8,250
JUNE May 23 April 30 May 2
QUEBEC 8,700
JULY June 20 May 28 May 30
ONTARIO 409,560
AUGUST July 18 June 25 June 27
MANITOBA 22,215 SEPTEMBER August 20 July 25 July 27
SASKATCHEWAN 12,470 OCTOBER September 19 August 23 August 27
ALBERTA & NWT 70,815 NOVEMBER October 24 September 27 October 1
BRITISH COLUMBIA DECEMBER November 21 October 29 October 31
104,420
& YUKON
JANUARY 2019 January 7 December 4 December 6
Reported to CCAB May 2018
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 35ONLINE & MOBILE
Maximize Your Reach With
Cineplex Online and Mobile deliver an average of 5 million unique unduplicated
visitors per month, which ranks in the Top-15 entertainment properties in Canada!
A Top-15 Entertainment Digital Property In Canada
40 9.5
5.0 16% 41
MILLION MILLION
Average Average
Average Monthly Views Monthly Visits
Monthly
Digital
(Online Average Monthly
MILLION And Mobile)
Unique Visitors
Average Monthly Reach Time Spent
MILLION (In Minutes)
36 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018Cineplex Digital vs. Competing
Entertainment Properties
Cineplex Digital (single brand) reaches more unique
visitors than leading entertainment properties, which
may contain more than one entertainment brand
Cineplex Digital
AVERAGE MONTHLY UNIQUE VISITORS (000)
CINEPLEX
DIGITAL 4,993
TSN/ROS 4,905
MSN
3.9
ENTERTAINMENT 4,521
1.7
MILLION MILLION
DAILYMOTION
SPORTSNET 3,280
3,853
Only 12% duplicated
Average Monthly Average Monthly
Online Unique Mobile Unique
visitors between the
Visitors ITUNES 3,122
online and mobile Visitors
platforms, much lower
compared to other TMZ 3,037
top entertainment sites VIACOM comScore Media Metrix,
Multi-Platform,
comScore Media Metrix, Multi-Platform, March 2016-February 2017
DIGITAL 2,999 March 2016-February 2017
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 37ONLINE & MOBILE
Cineplex.com:
The First Stop
For Moviegoers
Often the first step in our guests’
movie-going experiences,
Cineplex.com can also be the first
opportunity for you to interact with
them.
Cineplex.com has up-to-date times
and dates for screenings across
the country, movie trailers, custom
content and, more often than not, a
great contest or two! Given the movie
industry’s weekly rotation, our guests
come back time and time again to
research a big night out. Why don’t
you join them?
We offer page dominations, skins,
pre- and post-roll and targeting
capabilities that allow you to reach
exactly who you want.
Cineplex Online Is The Top Cineplex.com Demographic Profile
Canadian Movie Website! Cineplex.com delivers the most sought-after demographics
1.7
efficiently, with a balanced male/female split
CINEPLEX.COM UNIQUE VISITOR COMPOSITION
OF POPULATION (INDEXED TO POPULATION)
MILLION POPULATION CINEPLEX.COM
Average
Monthly
Unique
64%
59%
49% 51%
INDEX 129
Visitors
6% INDEX 125
Male Female
Average 49% 47%
Monthly
Reach
3.2 20
34%
INDEX 130
27%
MILLION MILLION
Average Average Page
Monthly Visits Views Monthly
13
MILLION
Average Monthly
Time Spent Online
(In Minutes) AGES 18-34 AGES 18-49 AGES 25-54
comScore Media Metrix March 2016 - February 2017 comScore Media Metrix, March 2016 - February 2017, Index Based on Cineplex.com UVs Composition vs. Population
38 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018More information is available at cineplexmedia.com, or simply reach out to your account manager
CINEPLEX
MOBILE
VISITORS ARE
YOUR TARGETS
77%Use Social
Networks
INDEX 131
Cineplex Mobile: 48%
Experienced
On The Go? Display Ads
On Their
We're With You Mobile Device
INDEX 136
Cineplex patrons are people on the go,
34%
and Cineplex Mobile lets you to keep
up with them. Our Top-20 app keeps
pace with our busy guests, and allows
Experienced
our advertising partners to engage Video Ads On
moviegoers by the millions. Their Mobile
Device
INDEX 142
Cineplex Mobile Is A Top Cineplex Mobile Demographic Profile
Mobile App In Canada!
54%
Cineplex Mobile delivers the most sought-after
3.9
demographics efficiently and effectively.
CINEPLEX MOBILE UNIQUE VISITOR COMPOSITION
MILLION (VS. POPULATION) Download
Average POPULATION
Apps In A
Monthly CINEPLEX MOBILE Month
Unique INDEX 140
Visitors
42% 58%
19% 35%
Male Female
Average
Monthly More Likely To
Reach 80% Scan A QR/Bar
Code At Least
INDEX 120
66%
TOP-10 TOP-20 59%
Once A Month
INDEX 135
Among Among 52% Comscore Mobilens Plus
INDEX 114
Top-100
“Most-Mobile”
Most Popular
Mobile Apps
46% Dec 2016, Total Canada,
Index Based On People Who
Visited Cineplex Mobile Via
35%
INDEX 131
Properties in Canada Mobile Phone Or Tablet Vs.
Total Mobile Population
2.7
MILLION
Average Monthly
Mobile Browser
Unique Visitors
comScore Media Metrix, Total Canada AGES 18-34 AGES 18-49 AGES 25-49
March 2016 -February 2017
comScore Media Metrix, March 2016-February 2017, Index Based on:
People Who Visited Cineplex Mobile Phone or Tablet vs. Total Mobile Population
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 39CINEPLEX WORLDGAMING Game On! eSports is the big game in town and Cineplex is its new home in Canada! From epic, 10- to 13-week national tournaments that culminate in the crowning of the next Cineplex WorldGaming National Champion, to one-night-only events, leagues and even collegiate tournaments, Cineplex WorldGaming brings the best of the eSports world to Canada. The events are strongly promoted across all of our platforms. Plus, all partnership packages include brand ads to ensure your campaigns are associated with every aspect of the biggest Canadian gaming events, including titles like the Call of Duty franchise, the Street Fighter franchise, CS:GO and more! Cineplex is not only the home of great movies, now it’s also the home of eSports in Canada! 40 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018
SPECIAL EVENTS
The Met
Opera
Since its launch in 2006, Cineplex’s
annual Metropolitan Opera LIVE in HD
series has been a grand success.
The program is beloved by opera
fans across Canada who are
given access to groundbreaking
productions direct from the MET
stage at New York’s Lincoln Center
to our theatre screens live in HD.
Clients have the opportunity to
become a part of the experience
both on-screen and as part of
Cineplex Magazine's coverage of
the MET's long and lavish season.
Cinema Events
Bolshoi Ballet in Cinema
Stars and Strollers
Flashback Film Festival
Family Favourites
Classic Films
Sensory Friendly Screenings
National Theatre Live
CINEMA MEDIA KIT - SPRING 2018 | CINEPLEX MEDIA 41THEATRE LISTINGS
Cinema Theatre Listings
SHOW-TIME INTERACTIVE DIGITAL SIGNAGE DIGITAL
ID # LOCATION NAME MARKET DIGITAL VIP PRE-SHOW TIMEPLAY MEDIA ZONE CINEMA LOBBY BACKLITS
NEWFOUNDLAND
8124 Cineplex Cinemas Millbrook Cornerbrook 2 2
8122 Cineplex Cinemas Mount Pearl St. John's 6 6
8126 Scotiabank Theatre St. John's St. John's 12 12 12 1 1 3
TOTAL NEWFOUNDLAND 20 20 12 1 1 3
NOVA SCOTIA
Halifax
5145 Cineplex Cinemas Dartmouth Crossing l Dartmouth 12 12 1 1 2
5130 Scotiabank Theatre Halifax Halifax 17 17 17 1 1 5
5143 Cineplex Cinemas Park Lane Halifax 7 7 1 2
5119 Cineplex Cinemas Lower Sackville Lower Sackville 7 7 1 1
Total Halifax 43 43 17 2 4 10
Balance of Nova Scotia
5141 Cineplex Cinemas Amherst Amherst 3 3
5133 Cineplex Cinemas Antigonish Antigonish 1 1
5104 Cineplex Cinemas Bridgewater Bridgewater 7 7 1 1
5114 Cineplex Cinemas New Glasgow New Glasgow 7 7 1 2
5132 Cineplex Cinemas New Minas New Minas 7 7 1 1
5103 Cineplex Cinemas Sydney Sydney 10 10 1 2
5140 Cineplex Cinemas Truro Truro 7 7 1 1
5134 Cineplex Cinemas Yarmouth Yarmouth 5 5 1 1
Total Balance of Nova Scotia 47 47 6 8
TOTAL NOVA SCOTIA 90 90 17 2 10 18
PRINCE EDWARD ISLAND
6160 Cineplex Cinemas Summerside Summerside 5 5 1 1
6161 Cineplex Cinemas Charlottetown West Royalty 8 8 8 1 2
TOTAL PRINCE EDWARD ISLAND 13 13 8 2 3
NEW BRUNSWICK
Saint John/Moncton
6110 Cineplex Cinemas Dieppe Dieppe 8 8 8 1 1 2
6109 Cineplex Cinemas Trinity Drive Moncton 8 8 1 2
601 Vogue Sackville (Moncton) 1
6107 Cineplex Cinemas Saint John Saint John 10 10 10 1 1 2
Total Saint John/Moncton 27 26 18 2 3 6
42 CINEPLEX MEDIA | CINEMA MEDIA KIT - SPRING 2018l Cineplex UltraAVX Theatres
Drive-In locations not included – open seasonally from approximately May to October. Contact your account manager for more information.
SHOW-TIME INTERACTIVE DIGITAL SIGNAGE DIGITAL
ID # LOCATION NAME MARKET DIGITAL VIP PRE-SHOW TIMEPLAY MEDIA ZONE CINEMA LOBBY BACKLITS
Balance of New Brunswick
600 Apollo Bathurst 5
6111 Cineplex Cinemas Fredericton Fredericton 10 10 1 1
6112 Cineplex Cinemas Miramichi Miramichi 5 5 1 1
602 Atlantic Woodstock 3
Total Balance of New Brunswick 23 15 2 2
TOTAL NEW BRUNSWICK 50 41 18 2 5 8
QUEBEC
Montreal EMA
Q5 Cinéma Beloeil Beloeil 10
104 Cinema Carnaval Chateauguay 6
9153 Cinéma Cineplex Odeon Carrefour Dorion Dorion 8 8 1
CE03 Elysee Granby 8
Q8 Cinema Pine Sainte-Adèle 8
9190 Cinéma Capitol St-Jean St-Jean 6 6
Q1 St-Eustache St-Eustache 11
Q2 Galeries St-Hyacinthe St-Hyacinthe 8
Q3 Carrefour du Nord Saint-Jérôme 9
Total Montreal EMA 74 14 1
Montreal GMA
9203 Cineplex Boucherville Boucherville 10 10 1
9185 Cineplex Brossard & VIP l Brossard 16 4 16 16 1 1 5
9267 Cineplex Cavendish Mall Côte Saint-Luc 8 8 1 2
9407 Cineplex Cinemas Kirkland l Kirkland 12 12 12 1 1 4
9145 Cineplex Place LaSalle LaSalle 12 12 1 2
9195 Famous Players Carrefour Angrignon LaSalle 10 10 2
9408 Cineplex Cinema Laval l Laval 18 18 18 1 1 6
9109 Cineplex Cinemas Forum & IMAX l Montreal 22 22 22 1
9172 Cineplex Cinemas Quartier Latin Montreal 17 17 17 1 4
9401 StarCité Montreal l Montreal 17 17 17 1 1 5
9406 Cinéma Banque Scotia Montreal l Montreal 13 13 13 1 1 8
9143 Cineplex Saint-Bruno Saint-Bruno 11 11 1 2
CE06 Triomphe Terrebonne 10
Total Montreal GMA 176 4 166 115 6 10 40
Quebec City
9181 Cineplex Beauport l Beauport 16 16 1 1 4
Cineplex Cinemas IMAX Theatre
9196 Quebec City 1 1 1
aux Galeries de la Capitale
9177 Cineplex Ste-Foy l Sainte-Foy 14 14 1 1 4
Total Quebec City 31 31 2 3 8
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