CHRISTMAS 2021 PLANNING GUIDE - BLOOMLINK
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Christmas 2 02 1 PLANNING G uide
SUPPORTING YOUR SHOP
Welcome
As the Christmas season approaches, we are reminded of the importance
Thank You!
During the holiday season, we’re reminded of the importance of staying connected with
loved ones. This year in particular, with the shipping & receiving challenges at hand, our
of staying connected with loved ones. Of course, this time of
goal continues to be to maximize your profit potential, while providing best-in-class
year provides a very special occasion for you to help products and service, from our team of dedicated associates. Now more than ever you
your customers convey through the beauty of flowers should order hardgoods, supplies, fresh floral and premade bouquets in advance, to
ensure your shop is ready for the busy season. Order Products Now
how much their families mean to them.
BloomNet is committed to working with you as
you assist your customers in expressing their
emotions. In addition, we have created an MEMBERSHIP ENHANCEMENts
informative Christmas 2021 Planning Guide... Increased promotion of One-of-a-Kind/Florist Consumer and Florist messaging for
complete with tips, reminders and Choice arrangements utilizing contactless deliveries
insights that can enhance your shop’s Reduction of Florist Designed arrangements FREE tags to download for contactless
with difficult to source fresh floral deliveries, weather notices or early deliveries
opportunities for the upcoming
holidays. Flexible Substitutions during the current FREE business consultation with a
shipping/receiving crisis BloomNet Market Area Consultant
We look forward to working closely
with you, helping to assure a
successful Christmas season
for your business! UPDATED SUBSTITUTION GUIDELINES
Together, we can navigate the current shipping &
receiving crisis to meet our customers’ expectations
and bring more orders to your shop. At times, you
may need to make a substitution to ensure each order
is fresh and delivered in a timely manner. Please know
that in this instance, the 1-800-FLOWERS.COM® team
has made updates to their website to highlight this
3 | Supporting Your Shop 9 | Daily Reminders 13 | Designer Inspiration
possibility, showing that even in a difficult time, the utmost care &
attention is given to ensure each arrangement is designed of equal
4 | Featured Christmas Products 10 | Enhance Your Deliveries 14 | Social Media Best Practices value. View Substitution Guidelines
TABLE OF
CONTENTS 5 | Christmas Reminders 11 | BloomNet 360 15 | Email Marketing Tips
7 | Fresh Christmas Procurement 12 | Guides & Manuals 16 | We’re Here For You
8 | Bouquets2Go
2 CHRISTMAS 2021 Holiday PLANNING Guide 3
featured CHRISTMAS products SEASONAL TIPS
For 1-800-Flowers.com® Christmas Reminders
OPERATIONS
Reinforce with staff the importance of photo Use FloraLife antiviral cleaning solutions to
proof-of-delivery, as well as submitting disinfect flower buckets and work surfaces.
delivery notifications in real-time.
Keep record of what product and add-on’s
Make sure all your computers and delivery have been ordered, and who will process it
vehicles are in proper working condition upon arrival.
# 179350 #183832 # 98924 #183839 #183867 prior to holiday.
Santa Paws® Holiday Flower Tree® Holiday Flower Tree® The
Peppermint Joy™ Bouquet Fields of Europe® for
Christmas Basket Magic of Christmas™
For any vases you green-up in advance, check
To maximize productivity, set up a functional daily to see if water needs to be added. Soak
assembly line so that designers have all floral foam properly to avoid air pockets.
resources easily accessible to them but still
remaining socially distant. Consult past staffing & performance patterns
to plan for this year’s holiday.
Will your shop by open on Christmas Eve (Friday, December 24)?
Contact us to let us know your status.
#98923
Fields of Europe® for
#183853
Dashing Through the
#90669
Traditional Christmas
#183866
Sparkling Holiday
#145041
Fields of Europe®
TECHNOLOGY
Christmas Snow Sleigh™ Centerpiece Ornament™ Bliss
Respect social distancing with photo Make sure your computer has all of the
proof-of-delivery. Submit delivery photos most recent updates.
through our FREE Route4Me App. Gain access to more local delivery drivers
at discounted rates!
Ensure you have plenty of paper and ink
for printers, including receipt printers.
#148683 #183836 #167891
LOCAL STORE MARKETING
# 167114
Healing Tears™ Blue & White Lovely Lavender Medley™ Floral Embrace
for Winter
Winter Wishes™ Bouquet
Display current store hours and delivery Place window banners and retail posters
policies where FedEx, UPS and USPS can in windows where easily seen from
easily see. parking lot or the road.
CODIFIED CHRISTMAS CONTAINERS Utilize BloomNet360.com our online marketplace of customizable print assets to
order and use to promote your shop.
#156663 #156726 #156734
Holiday Flower Tree® Kit Joyful Winter Sleigh™ Countryside Christmas • front door store hour sign • bounce back cards • brochures
Santa’s Special Delivery Cachepot™ • business open/closed sign • postcards • gift cards
#156665
#156730 Festive Plaid Hat Box #156666
Sparkling Holiday Antique Gold Vintage ORDER EARLY! Save On All Christmas Assets
#156138
Ornament™ Lantern SAVE 10% Use Promo Code MICG7*
Rustic Cube
*Promo expires 12/13/21
View Recipes
4 CHRISTMAS 2021 Holiday PLANNING Guide 5
SEASONAL TIPS
Fresh Christmas Procurement
As current shipping issues continue across all markets, it is imperative that
you place your orders for fresh floral, containers and supplies as soon as
possible. This season, 1-800-FLOWERS.COM® is featuring the following
fresh floral in our fall arrangements.
FRESH FLORAL
Alstroemeria Hypericum Solidago
(red, white & lavender) (red & green)
Statice
Carnation Limonium (white)
(red, burgundy & white) (white)
Stock
Delphinium Mini-Carnation (lavender & white)
(light, medium & dark blue) (red & white)
Waxflower
Football Mum Monte Casino (white)
(white) (white)
White Lilies
Gerbera Daisy Mum Disbud (Asiatic & Oriental)
(red) (white)
White Pom Pons
Fresh, Farm Direct, Priced Right
Gypsophila Roses (athos, button, cusion
(red & white) & daisy)
FRESH PLANTS & GREENERY
Assorted Christmas Eucalyptus Salal Tips
Greens (spiral, seeded/red tint &
silver dollar) White Birchwood
(Noble, Fir, White Pine,
Cedar & Holly) Pittosporum Poinsettia Plants
Boxwood (variegated & green)
Best in Premium Freshness
Class Farms Floral Varieties Guaranteed
Promoting “Florist Choice” Arrangements
We’ve established We connect you to the We eliminate the Florist Choice arrangements are the perfect opportunity to make a
strategic relationships farms directly, giving you middleman by streamlining one-of-a-kind arrangement to help customers connect, while you
with the leading access to premium floral procurement, saving time express yourself perfectly in your designs.
flower-growing countries varieties and money
These arrangements can be of great value at any size, too, so keep
putting your passion and creativity into each and every gift – we’ll
keep promoting you as a trusted, local florist! Learn More!
For more information, please visit wwwfarm2florist.com,
email farm2florist@bloomnet.net, or call us at 1-800-256-6663.
CHRISTMAS 2021 Holiday PLANNING Guide 7
BOUQUETS2GO SEASONAL TIPS
Daily Reminders
DELIVERY CONFIRMATIONS
To help reduce customer service issues and
provide a better customer experience:
PREMADE BOUQUETS FOR CHRISTMAS Submit Delivery Confirmations in real time or before
7:00pm on all completed deliveries & earn a $1.00
Our premade bouquet program, Bouquets2GO, credit for each DLC received on time!
is designed to help BloomNet Florists maximize
Submit a Delivery Notification in real time or before
fulfillment capacity & profit potential during busy 7:00pm on all deliveries that were attempted, but
seasons. This season, our premade bouquet program not able to be successfully completed.
offers 4 premade bouquets for Christmas, each a top
selling 1-800-FLOWERS.COM® arrangement. Here are ways to submit Delivery Confirmations:
FREE Mobile App: “Route4Me” for Business
These premade bouquets have been created by the Management System Customers
1-800-FLOWERS.COM® Florist Designed Team, with TEXT: 1-855-TEXT-DLC (1-855-839-8352)
farm level pricing! Premade bouquet offerings are CALL: 1-855-839-8352
updated regularly to include all major holidays to help ONLINE: BloomLink
support your fulfillment needs year-round! Best of
all, you can place premade bouquet orders on your
BloomNet Clearinghouse!
View Bouquet Pricing. REJECTING ORDERS: ZIP CODE SELF-SERVICE
Our Timely Reply Program requires shops Shops have the ability to update/add
unable to deliver an order, to reject it within delivery zip codes, for servicing cities, for
Christmas Order Deadline: December 10* two hours of receiving it. Doing so gives shop-to-shop orders. See page 10 of the
Christmas Last Delivery Deadline: December 23* BloomNet time to secure another shop to Directory White Pages for details.
To order premade bouquets or for more details, deliver the order, avoiding additional fees.
please call Juan Santiago Rodriguez at (305) 592-5457 or email 18F@vistaflor.com SELF-SUSPENDING
SENDING PHONE & FAX ORDERS If you need to self-suspend incoming orders,
To receive payment for phone orders fulfilled, there are several steps to do so. Please
you must complete an Incoming Order Form review the steps for self-suspending
(BloomLink>Utilities>Reports>Incoming Order incoming BloomLink orders, as well as
Report Form). All orders fulfilled via BloomLink the steps for self-suspending your
do not require an Incoming Order Form. BloomNet Commerce website.
Payment will be applied to the following
month’s statement.
Fields of Europe® Fields of Europe® Traditional Christmas Spirit of the Season™
Christmas Christmas Basket Centerpiece Arrangement
#98923 #98924 #90669 #179349
*VistaFlor pricing includes shipping and is a landed store price. Most bouquets are available in quarter & half boxes. Select floral varieties
may be substituted based on availability. Please note, premade bouquet orders only include fresh floral bouquets. Please refer to the
1-800-Flowers.com® Design Resource Guide for required hardgoods, supplies and/or accessories.
8 CHRISTMAS 2021 Holiday PLANNING Guide 9
ENHANCE YOUR DELIVERIES
with BloomNet Business Management System
Take the guess work out of route planning, with the
FREE Route4Me app!
Create More Accurate Routes: Send real-time
updates to, and receive real-time updates from your
drivers, while on the go
Minimize Costs: Save money on gas, insurance,
and vehicle maintenance with Route4Me’s accurate BloomNet360 is your one-stop-shop for customizable marketing
routing products, designed to help build your local brand and business!
Improve Overall Safety: Take photos of your Browse our library of premade templates
deliveries as proof-of-delivery while still respecting
social distancing Customize them with your own logo and shop information
Order exactly what you need & still benefit from high-quantity
Start optimizing your deliveries today with Route4Me!
price breaks
Have your order shipped to your shop, or leverage our
direct mail services!
F O R MERC H A N T S Brochures Postcards Bounce Back Cards
Access more local delivery drivers by partnering Everyone Is a Little Bit Sharing Memorable Moments with Your Logo
Joyful
Call, Click or ComeIn!
Happier with Flowers! Loved Ones Near and Far! (904) 732-2186
Send
Here
SAMPLE
LIVERING
DE
with DoorDash!
LOCALLY
OWNED
Let Us Arrange
W
ORL DE
DWI
SAMPLE
Holiday Wishes!
Send Joyful Holiday Wishes! No Contact
Deliveries! A Smile For You
$5
$10 OFF
Woodland Christmas Bouquet Holiday Dreams Bouquet
BF781-KL $44.99 - $64.99 BF833-11KL-T $44.99 - $64.99
Holiday Flowers &
Increase Efficiency: Find available drivers for same
Winter’s Eve Sleigh Holiday Winter Wishes Bouquet
Gifts Starting at
BF832-11KM $64.99 BF827-11KL $54.99 - $79.99
OFF Call, Click or Come In!
BALLOON Any Fresh Flower Purchase
Valued at $49.99 or more
$99.99 *
of $49.99 or more
day deliveries, 9AM-9PM, any day of the year!
Promo Code: FREEMILKSHAKE - Expires 12/31/2021
Christmas is Saturday, Dec. 25th (expires XX/XX/XXXX)
Lil Dog Flowe rs • 7800 Baybe rry Road, Jacksonville , FL 32256 Promo code: XXXXXX
(904) 732-2186
Company Name
FRESH REWARDS
Peppermint Swirl Bouquet
tmas Call$44.99
, Cl-i$64.99
ck or ComeIn!
BF833-11KL
Street Address
Chris rday,
is Satu 25th
(904) 732-2186 Peppermint Swirl Bouquet
BF833-11KL
City, State Zip
Bring this coupon in to join our Fresh Rewards Program. Holiday Winter Wishes Basket Holiday Warmth Bouquet Dec. DE
LIVERING
$44.99 - $64.99
Phone
SAMPLE
BF835-11KL $59.99 - $69.99 BF785-11KL $44.99 - $64.99 European Romance Bouquet You’re In My Heart
Reduce Expenses: Pay only for the delivery drivers
LOCALLY
OWNED urlBF89-11KL $54.99 BF116-11KL $69.99
Call, Click or ComeIn!
Christmas 2021 6x9 PC Non-Mailer-135-v6.indd 1 11/3/21 2:06 PM
Lil Dog Flowe rs • 7800 Baybe rry Road, Jacksonville , FL 32256 NO CONTACT
W
ORL
DWI
DE
Lil Dog Flowe rs
(904) 732-2186
Visit Lil Dog Flowe rs today or call (904) 732-2186! DELIVERIES 7800 Baybe rry Road
(904) 732-2186 • lildogflowe rs.com
Jacksonville , FL 32256
7800 Bayberry Road (904) 732-2186
Jacksonville, FL 32256
Christmas 2021 4x6 Z-fold brochure-129-v7.indd 1 (90411/3/21
) 732-21:59
186PM
lildogflowe rs.com
you use (with no monthly fees) Wintry Wonder Christmas Tree
BF834-11KM $64.99
It’s a Perfect Time to Celebrate!
Holiday Warmth Centerpiece
BF784-11KL $44.99 - $64.99
Red Berry Forest Christmas Truck
BF831-11KM $44.99
Stunning Blooms to Brighten Their Day!
Joys of the Season Bouquet
BF830-11KM $44.99
*Containers and fresh floral are subject to availability, may vary in style, and are subject to delivery rules and times. Prices
and discounts are exclusive of applicable service or shipping charges and taxes. Items may vary, are subject to availability,
delivery rules and times. Items available at participating Lil Dog Flowe rs retail stores. Offers cannot be combined, are not
available on all products and are subject to restrictions and limitations. Offer valid through 12/31/2021. Prices and charges
are subject to change without notice. Void where prohibited. Lil Dog Flowe rs
Bright Blue Skies Bouquet European Garden Bouquet
BF216-11KM $34.99 BF52-11KM
Store Name
Holiday Dreams Bouquet Holiday Winter Wishes Bouquet Winter Woods Bouquet Winter’s Eve Sleigh
Gain Visibility: Get real-time delivery updates straight
BF833-11KL-T BF827-11KL BF828-11KL BF832-11KM Your Logo Street Address
20
$44.99 - $64.99 $54.99 - $74.99 $54.99 - $74.99 $64.99 City, State Zip
Here Phone
URL
OFF
Any in-store purchase
*Prices and discounts are exclusive of applicable service or shipping charges and taxes. Items may vary, are subject to availability,
delivery rules and times. Items available at participating [retail store]. Offers cannot be combined, are not available on all products
and are subject to restrictions and limitations. Offer valid through xx/xx/2018. Prices and charges are subject to change without
notice. Void where prohibited. © 2018 BLOOMNET, INC.
to your BMS platform Bouquets Designed
by Our Local Florists
$59.99
Winter Woods Bouquet
BF828-11KL $54.99 - $74.99
Enchanted Moments Bouquet
BF829-11KL $54.99 - $74.99
First Frost Bouquet
BF787-11KL $44.99 - $64.99
Christmas in Paradise
Potted Anthurium
BF836-11KM $49.99
Garnet & Gold
Gathering Bouquet
BF782-11KM $54.99
of $49.99 or more
Promo Code: SANTASBAGOFCOAL - Expires 12/31/2021
Lil Dog Flowe rs • Lil Dog Flowe rs, 7800 Baybe rry Road, Jacksonville , FL 32256
(904) 732-2186 • lildogflowe rs.com
*Containers and fresh floral are subject to availability, may vary in style, and are subject to delivery rules and times. Prices and
discounts are exclusive of applicable service or shipping charges and taxes. Items may vary, are subject to availability, delivery
rules and times. Items available at participating Lil Dog Flowers retail stores. Offers cannot be combined, are not available on all
products and are subject to restrictions and limitations. Offer valid through 12/31/2021. Prices and charges are subject to change
without notice. Void where prohibited. Lil Dog Flowers
Christmas 2021 4x6 Z-fold brochure-129-v7.indd 2 11/3/21 1:59 PM
Make your deliveries more efficient with DoorDash!
Christmas 2021 6x9 PC Non-Mailer-135-v6.indd 2 11/3/21 2:06 PM
Get Started Today
10 CHRISTMAS 2021 Holiday PLANNING Guide 11
SEASONAL TIPS SEASONAL TIPS
Guides and Manuals Designer Inspiration
SM
Fall Holiday
AN D
Our Design Resource Guides and Workroom Manuals are a collection of beautifully TR E N D R EpoRT
Festive Swirl
20 21
distinctive floral arrangements, by some of the floral industry’s most talented local
Napco Trend Reports
FS6
floral artisans! Round and round we go on our Christmas carousel!
Transform your mantel with our Festive Swirl collection,
complete with the classic candy stripe motif, peppermint
carnations and snowy foliage. Add in pops of classic blue
FS7
Being unique is our top priority.
for fun with light blue hydrangeas. Bring out the traditional
nutcracker, snowmen and carousel figurines as part of the
cast...and don’t forget Santa - he’s the star of the show in
this dance of timeless characters!
Use our seasonal trend reports
FS5
For your convenience, electronic versions of the Design Resource Guides and PANTONE PANTONE PANTONE PANTONE PANTONE
FS8
to discover new and unique
356 C 485 C 660 C 7686 C 447 C
Workroom Manuals are available online. Floral
Elements • FLOCKED FOLIAGE
products, themed to each • RED & GOLD GLITTER
• PEPPERMINT SWIRLS
• CAROUSELS
FS4
• PEPPERMINT
CARNATIONS
• SNOWFLAKE MUMS
• LIGHT BLUE
HYDRANGEAS
season, and perfect for
• NUTCRACKERS
• SANTAS • JINGLE BELL
POINSETTIAS
Product Preview | Pricing | Recipes
inspiring creativity in your
PRODUCT HIGHLIGHTS H O L I DAY Visit us at www.napcoimports.com today! D E S I G N R E S O U RC E G U I D E 2 0 2 1
DESIGN RESOURCE GUIDE 2021 Visit us at www.napcoimports.com today!
Fall, Holiday & Everyday S
2
2
M
4
3
L
6
4
Unit
Stem
Stem
Floral Description
Gerbera Daisy Red
Alstroemeria White
Suggested Substitution
Gerbera Daisy White
Alstroemeria Red
S
3
1
M
6
2
L
9
3
Unit
Stem
Stem
Floral Description
Rose Red 50 cm
Asiatic Lily White
Suggested Substitution
Design Resource Guide 2021
2 4 6 Stem Mini Carnation Red Mini Carnation White 4 5 6 Stem Alstroemeria Red Mini Carnation Red
2 3 4 Stem Hypericum Red Mini Carnation Red
JOYFUL WINTER SLEIGH™
4 5 6 Stem Cushion Pom White Daisy Pom White
own store displays!
ONLY $6.75 1
0.5
1
1
1
2
Stem
Stem
Limonium White
Assorted Christmas Greens
Gypsophila
2
2
2
2
2
2
Stem
Stem
Statice White
Assorted Christmas Greens
Waxflower White
Each! 2 2 2 Stem
(Noble, Fir, White Pine, Cedar, Holly)
Salal Tips Variegated Pittosporum (Noble, Fir, White Pine, Cedar, Holly) FS1 FS2 FS3
or Seeded Eucalyptus 1 1 1 Stem Variegated Pittosporum Salal Tips
FS9 FS10 FS11 FS12
Hardgoods Description Hardgoods Description
PC #156726 1 1 1 Each Southern Living® Vintage Farmhouse 1 1 1 Each Hammered Bell Pitcher—Codified PC #156681 8 9
Milk Jug—Codified PC #156671 1 1 1 Yard #9 Plaid Ribbon
Featured in (1) 1-800-FLOWERS® Codified Arrangement! 2 4 5 Each Pinecone Pick 1 1 1 Each Floral Wire (12 inches)
1 1 1 Yard #9 Plaid Ribbon NAPCO 2021 FALL & HOLIDAY TREND REPORT • SHOP THESE PRODUCTS AND MORE AT WWW.NAPCOIMPORTS.COM
1 1 1 Each Floral Pick (6 inches)
Our exclusive rustic sleigh is whitewashed with gold and designed with vintage style messaging 1
1
1
1
1
1
Each
Each
Floral Wire (12 inches)
Floral Pick (6 inches)
DESIGN TIP: Be sure to deliver with hangtag.
that will fill your heart with JOY! Measures 6.5"H x 9.25"L x 4.5"W. 1 1 1 Each Southern Living® 2" x 2" Cardette
USED TO FULFILL: 1-800-FLOWERS® Dashing Through the Snow Sleigh™ PC #183853 *Also available as: PC #183838 S/M/L Rustic Gathering™ by Southern Living®
($54.99 S, $64.99 M, $74.99 L)
DESIGN TIP: Be sure to deliver with hangtag.
Rustic Gathering™ by Southern Living®* Country Christmas™ Bouquet
DESIGN: All Around Arrangement DESIGN: All Around Arrangement
View Trend Reports
#183837 S $54.99 17"H x 10"W #183837 S #183837 M #183837 L #183844 S #183844 M #183844 L #183844 S $59.99 14.6"H x 16"W
#183837 M $64.99 18"H x 11"W (Above) #183844 M $69.99 16"H x 17"W (Above)
NEW CODIFIED PRODUCT: NEW CODIFIED PRODUCT:
#183837 L $74.99 19"H x 12"W #183844 L $79.99 17"H x 18"W
Start Date: 10/25/21 | Earliest Ship Date: 11/26/21 | End Date: 1/3/22 Start Date: 10/25/21 | Earliest Ship Date: 11/26/21 | End Date: 1/3/22
S L Unit Floral Description Suggested Substitution S M L Unit Floral Description Suggested Substitution
PRODUCT DESCRIPTION
2 5 Stem Rose White 50 cm 3 5 7 Stem Rose Red 50 cm Alstroemeria Red
NAME: Joyful Winter Sleigh™ 3 4 Stem Stock White Snapdragon White 3 4 5 Stem Mini Carnation Red
BN CODE: #156726 3 3 Stem Alstroemeria White Mini Carnation White 0.5 1 1.5 Stem Gypsophila Waxflower White
0.5 1 Stem Eucalyptus Spiral Eucalyptus Silver Dollar 2 2 2 Stem Assorted Christmas Greens
(Noble, Fir, White Pine, Cedar, Holly)
0.5 2 Stem Assorted Christmas Greens
PRODUCT DETAIL/PRICING (Noble, Fir, White Pine, Cedar, Holly) 1 1 1 Stem Pittosporum Green Variegated Pittosporum
0.5 1 Stem Variegated Pittosporum Salal Tips 1 1 1 Stem Birch White
UNIT MEASUREMENT: 6.5"H x 9.25"L
x 4.5"W Hardgoods Description
Hardgoods Description
UNIT PRICE: $6.75 1 1 1 Each Countryside Christmas Cachepot™—Codified PC #156734
1 1 Each Real Simple® Macramé Jar—Codified PC #156682
CASE PACK: 6 3 5 Each 30mm Ball Turquoise 0.5 0.5 0.5 Each Floral Foam Brick
CASE PRICE: $40.50 3 5 Each Floral Pick (6 inches) 4 4 4 Each Pinecone Pick
1 1 Each Real Simple® 2" x 2" Cardette 0.25 0.25 0.25 Yard #9 Plaid Ribbon
1 ST DELIVERY DATE: WINTER 1 1 1 Each Floral Wire (12 inches)
*Also available as: PC #183835 S/M/L Seaside Celebration™ by Real Simple® 1 1 1 Each Floral Pick (6 inches)
($49.99 S, $59.99 L) 0.1 0.1 0.1 Each Sno Floral Spray
DESIGN TIP: Be sure to deliver with hangtag. DESIGN TIP: Sno Floral Spray should be sprayed on pinecones and birch.
1-800-FLOWERS® Dashing Be sure to deliver with hangtag.
Through the Snow Sleigh™
Arrangement PC #183853
Suggested Retail Price: $49.99 S,
$59.99 M (Above), $69.99 L
Seaside Celebration™ by Real Simple®* Countryside Christmas™ Bouquet
DESIGN: All Around Arrangement DESIGN: All Around Arrangement
#183834 S $49.99 15"H x 12"W #183834 S #183834 L #183870 S #183870 M #183870 L #183870 S $49.99 10"H x 11.5"W
#183834 L $59.99 16"H x 13"W (Above) #183870 M $54.99 10.5"H x 12"W (Above)
NEW CODIFIED PRODUCT: NEW CODIFIED PRODUCT:
Start Date: 10/25/21 | Earliest Ship Date: 11/26/21 | End Date: 1/3/22 Start Date: 10/25/21 | Earliest Ship Date: 11/26/21 | End Date: 1/3/22 #183870 L $59.99 11"H x 12.5"W
24 Call us at 1-800-BloomNet (1-800-256-6663) 25
64 65
1-800-FLOWERS.COM®
• 2021 Fall, Holiday & Everyday Design Resource Guide
• 2022 Sympathy Design Resource Guide
Floriology Floriology
Institute NOW
2021 Fall & Holiday Workroom Manual
Effective June 2021
BF831-11KM BF832-11KM BF834-11KM BF835-11KL Experience floral Enroll in on-demand
Red Berry Forest Christmas Truck Winter's Eve Sleigh
of
Wintry Wonder Christmas Tree Holiday Winter Wishes Basket
floral design &
TM
E sse ntial s product details:
Name 8"H Hobnail Vase - Teal
used to fulfill:
BF833-11KS/M/L - T
product details: used to fulfill:
BF824-11KM
design classes
business courses
Name Tin Leaf Pot Cover, Set of 2 Asst.
8"H Hobnail Code #29003 tin leaf BF825-11KMF
Code #77836
vase - teal Unit Measure 8"H pot cover,
Unit Measure 4.25"H
set of 2 asst.
in-person
Unit Price $3.00
Unit Price $2.75
Case Pack 12
Case Pack 12
Harvest Happenings Bouquet Case Price $36.00
Case Price $33.00
BF824-11KM
SUGGESTED RETAIL PRICE: $39.99 SUGGESTED RETAIL PRICE: $59.99 SUGGESTED RETAIL PRICE: $59.99 SUGGESTED RETAIL PRICE: $44.99 S, $64.99 L (shown)
product details: used to fulfill: A. CONSTRUCTION MATERIALS: A. CONSTRUCTION MATERIALS: A. CONSTRUCTION MATERIALS: A. CONSTRUCTION MATERIALS:
BF834-11KM product details: used to fulfill: ■ 1 #51902 Christmas Truck Planter _______ ■ 1 #52413 Christmas Sleigh Planter _______ ■ 1 #52480 - 5" Maroon & Gold Pot Cover _______ S L
Name 5"H Maroon/Green & Gold ■ 0.33 Floral Foam Brick _______ ■ 0.33 Floral Foam Brick _______
Pot Cover, Set of 2 Asst. BF836-11KM BF832-11KM ■ 0.33 Floral Foam Brick _______ ■ 1 1 #139969 - Splitwood
5"H Maroon/Green Name Christmas Sleigh Planter ■ 1 Pinecone Frosted _______ ■ 3 Pinecones - Frosted _______ ■ 4 25mm Christmas Balls - Red _______ Handled Basket _______
& Gold pot cover, Code #52480 cHristMas Code #52413 ■ 2 Faux Berry Picks - Red _______ ■ 2 Faux Berry Picks - Red _______ ■ 4 25mm Christmas Balls - Green _______ ■ 0.33 0.33 Floral Foam Brick _______
Total Whsle. Cost: _______ Total Whsle. Cost: _______
set of 2 asst. Unit Measure 5"H sleiGH planter Unit Measure 7.5"H
A. Retail = Whsle. Cost x 2.5 _______ A. Retail = Whsle. Cost x 2.5 _______
■ 4 25mm Christmas Balls - Silver _______ Total Whsle. Cost: _______
■ 1 Red Cardinal Pick _______ A. Retail = Whsle. Cost x 2.5 _______
Unit Price $3.00 Unit Price $13.00 ■ 1 Local Wholesale Popcorn Garland _______
Case Pack 12 Case Pack 2 B. FOLIAGE: B. FLOWERS: Total Whsle. Cost: _______ . FLOWERS:
■ Assorted Christmas Greens _______ ■ 3 stems Roses - White _______ A. Retail = Whsle. Cost x 2.5 _______ S L
Case Price $36.00 Case Price $26.00 Total Whsle. Cost: _______ ■ 3 stems Carnation - Red _______ ■ 1 2 stems Asiatic Lily - White _______
B. Retail = Whsle. Cost x 3.5 _______ B. FLOWERS: ■ 3 5 stems Roses - Red _______
C. SUBTOTAL = A + B _______ B. FOLIAGE: ■ 2 stems Baby's Breath (Gypsophila) _______ ■ 2 3 stems Alstroemeria - White _______
■ Assorted Christmas Greens _______ ■ 2 3 stems Hypericum Berries - Red _______
LABOR CHARGE: 25% Labor (C x 0.25) _______ Total Whsle. Cost: _______ B. FOLIAGE: ■ 2 2 stems Athos Pom - Lime Green _______
B. Retail = Whsle. Cost x 3.5 _______ ■ 1 lb Boxwood _______ ■ 2 2 stems Monte Casino - White _______
LABOR TIME: 15 minutes GRAND TOTAL (C + Labor) _______ C. SUBTOTAL = A + B _______ Total Whsle. Cost: _______
product details: used to fulfill:
B. Retail = Whsle. Cost x 3.5 _______ B. FOLIAGE:
Name 4"H Flower Power Pot Cover BF826-11KM/F product details: used to fulfill: DIMENSIONS: LABOR CHARGE: 25% Labor (C x 0.25) _______ C. SUBTOTAL = A + B _______ S L
Name Christmas Truck Planter BF831-11KM Arrangement Height 11", Length 9"
4"H flower Code #31975 ■ 2 2 stems Salal _______
cHristMas Code #51902
LABOR TIME: 15 minutes GRAND TOTAL (C + Labor) _______ LABOR CHARGE: 25% Labor (C x 0.25) _______ Total Whsle. Cost: _______
power pot cover Unit Measure 4"H START DATE:11/26/21
truck planter Unit Measure 5.5"H END DATE: 12/31/21
B. Retail = Whsle. Cost x 3.5 _______
Unit Price $1.50 DIMENSIONS: LABOR TIME: 15 minutes GRAND TOTAL (C + Labor) _______ C. SUBTOTAL = A + B _______
Unit Price $8.25 Arrangement Height 14", Length 11"
Case Pack 20
DIMENSIONS: LABOR CHARGE: 25% Labor (C x 0.25) _______
Case Price $30.00 Case Pack 12 START DATE: 11/26/21 Arrangement Height 11", Length 16"
Case Price $99.00 END DATE: 12/31/21 LABOR TIME: 15 minutes GRAND TOTAL (C + Labor) _______
Winter Woods Bouquet START DATE:
END DATE:
11/26/21
12/31/21 DIMENSIONS:
Small: Arrangement Height 10", Length 10"
BF828-11KM
Large: Arrangement Height 10", Length 13"
START DATE:11/26/21
product details: used to fulfill:
END DATE: 12/31/21
Autumn on My Mind Bouquet product details: used to fulfill:
Name Black & White Plaid Container BF830-11KM
Name Splitwood Handled Basket BF819-11KS/L
BF818-11KM black & wHite Code #52454
BF835-11KS/L
splitwood Code #139969
plaid container Unit Measure 5"H
Unit Price $5.50
Handled basket Unit Measure 9.5"L Small, 11.5"L Large
Unit Price $3.83
Case Pack 6
Floriology
Case Pack 12
Case Price $33.00
Case Price $45.96 BF835-11KS BF835-11KL
For additional case pack sizes/pricing available on select items, visit www.napcoimports.com. To see complete list of "used to fulfill", see full Workroom Manual at www.bloomnet.net/guidesandmanuals.
Floriology
For additional case pack sizes/pricing available on select items, visit www.napcoimports.com. To see complete list of "used to fulfill", see full Workroom Manual at www.bloomnet.net/guidesandmanuals.
12 14
3
4
Interactive
Magazine
BloomNet Essentials Enjoy hands-on
Digitally explore
• 2021 Fall & Holiday Workroom Manual Supplement floral design
new ideas from
classes from
• Everyday & Holidays Full Workroom Manual industry leaders
home
• Tributes & Sympathy Workroom Manual
Discover all Floriology has to offer
12 CHRISTMAS 2021 Holiday PLANNING Guide 13
SOCIAL MEDIA BEST PRACTICES EMAIL MARKETING TIPS
for Seasonal Success for Seasonal Success
Build Sales with Your Emails
Offer past customers a promotion to place another order.
Collect email addresses from current and future customers.
Run a “Year Full of Flowers” sweepstakes and require an email address for entry.
As a florist, leverage social media to your advantage during busy holiday Visit BloomNet360 for sweepstakes assets, as well as FREE rules and regulations.
seasons, to engage both current and potential customers!
1 | Stay Updated
Make sure your business information is up-to-date on all social platforms, this
includes but isn’t limited to, business name, address, web address, phone number
and hours.
2 | Include Videos
Providing business updates through live broadcasts, stories and/or video uploads
across various social media platforms, especially YouTube, Facebook and
Instagram.
3 | Keep it Short & Sweet
Despite the recommended limit, don’t abbreviate or use acronyms. Instead, write
out full words to make for an easier read. Tips to Grow Your Email List
Create an inventory of all the places you Create an online sign-up form, so anyone
4 | Include Links normally interact with your customers. Then visiting your website will be able to sign up
Linking your social posts back to your website can help potential customers view practice saying out loud why they should join to receive your emails.
your selection! Help speed up the buying process and help customers find exactly your email list.
what they are looking for! Reach your current and future customers
Reach out to loyal customers who already to introduce new products, services, or
5 | Use Hashtags receive your emails, and ask if they’re willing to advertise a promotion or event.
Research shows posts with 11 or more hashtags garner 80% more engagement. help spread the word about your business.
Here’s a list for your use this season.
#christmasflower, #xmasflowers #holidayflowers #winterflorals #winterflowers
Learn more today
#holidayflorals #christmasdecor #christmasdecorations #xmasdecor
#xmasdecorations #christmasplants #christmasbouquet #holidaybouquet
#decemberflowers #winterplants #poinsettia #poinsettiasforchristmas
14 CHRISTMAS 2021 Holiday PLANNING Guide 15
We’re Here For You
During peak seasons, BloomNet’s Customer Service teams are available
when you need us the most. If you can’t find another member to fulfill an order,
please send it to Commitment to Coverage, Z9980000.
For any other questions, please visit www.bloomnet.net/contactus.
asd adf abc
You can also read
