CALLING ALL Artists & Designers! - St Oswald's Hospice
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CALLING ALL
Artists & Designers!
Elmer ©2018 David McKee. Licensed by Andersen Press.
Could YOU bring
our herd to LIFE?
Thank you for your interest in submitting a design for Elmer’s Great
North Parade, the follow up to 2016’s hugely popular ‘Great North
Snowdogs’ mass participation art event.
St Oswald’s Children’s Hospice has once again teamed up with Wild in Art, and
new partner Andersen Press, to stage this spectacular art trail. For ten weeks during
the summer and autumn of 2019, the streets, parks and open spaces of Tyne and
Wear will become home to a herd of over 70 individually designed and beautifully
created Elmer sculptures. Becoming an Elmer artist means your design will play
an important role in the sculpture trail, and help to raise vital funds for your local Presenting Partner Learning Programme Partner
hospice charity.
2
How does the trail work?
Businesses, community groups, charities, and other organisations are
invited to sponsor your canvas – a blank Elmer sculpture.
Artists, both well-known and undiscovered, are invited to submit designs which will
be shortlisted by a panel of experts. These are displayed at a sponsors’ exhibition,
where the sponsors will have the chance to choose their design.
Local schools are invited to fundraise and design a ‘young Elmer’ to feature on the trail,
which will be theirs to keep at the end of event. The 70 individually artist-designed
Elmer sculptures will go on display across Tyne & Wear for a ten-week period
during summer and autumn 2019 for all to enjoy. After the event, the large
sculptures will be sold at auction with the net proceeds raised going to St Oswald’s
Children’s Hospice to support local babies, children and young people with incurable
conditions and their families.
3
Why get involved?
Elmer’s Great North Parade will engage thousands of people
participation across all generations, while generating civic pride
and a sense of community cohesiveness across Tyne and Wear.
Following on from the success of ‘Snowdogs’ in 2016, we want to
continue to promote the importance of creativity and its real value
socially, culturally and economically - introducing new businesses to the
arts, injecting additional monies into the creative sector, creating new
commissions and developing new audiences to enjoy and explore the
cultural offer in our region. This is an exceptional opportunity for you to Many of our Great North
play a significant part in being involved in an exciting and popular event Snowdog artists reported
for people right across the North East. an increase in enquiries
and commissions as a direct
The popularity of these events ensures that your talent is showcased to result of their involvement.
a mass audience. Research commissioned for Great North Snowdogs
showed that the trail attracted an audience of over 600,000 people,
and the use of social media to follow and celebrate the trail was huge.
These events also generate exceptional media coverage, both on and
offline. In addition, it will enable you to connect with other artists,
businesses and the community. Many of our Great North Snowdog
artists reported an increase in enquiries and commissions as a direct result
of their involvement. Should your design be commissioned, you will be
invited to attend the auction event to see first-hand how your sculpture
can raise funds to support St Oswald’s Children’s Hospice.
4
Great North Snowdogs We aim to recruit
80%
artists rated their
experience as
Benefits for you:
• Showcase your work in front of an audience of over
9/10
on average in a
of our artists from
the North East,
showcasing the very
best of our regions
survey taken after creativity and skills
600,000 (based on Great North Snowdogs visitor the trail
figures)
• The opportunity to have a free stall at our Elmer Farewell
Weekend to sell your products on 9th and 10th November
2019
• Receive 2 free tickets to the Auction on 12th November
2019 to see your Elmer being sold “Great North Snowdogs was
such a well-known and popular
• Your name on the sculpture plaques, on the trail website,
event and was a major factor
in the app and in key publications such as the map and
in my sales increasing. My
souvenir guide involvement as an artist gave
• Unique opportunities to connect and network with other potential customers greater
artists, businesses and the community confidence to buy and helped
get my name heard and work
• The chance to work alongside a well-known and much
seen by vast numbers of people
loved regional charity on a project which will make a
from the region and beyond.
real difference to the lives of local adults, young people,
children and babies with incurable conditions Snowdogs was a real talking
point and gave the public an
opportunity to get closer to
art in an accessible and fun
way, which for me as an artist,
can only be a good thing!”
Amanda Rabey, Snowdog artist 5
Timeline
Be an Elmer artist! 14th February 2019
Deadline for artists to submit designs
Visit www.greatnorthelmer.co.uk/artists and use the online form
and dedicated email address to make your submission. February – March 2019
Design shortlist
The closing date for entries is Thursday 14th February 2019. Artworks
will be presented to the sculpture sponsors in May 2019. If your design
is selected by a sponsor, you will be asked to transfer it onto the full size Early May 2019
Elmer sculpture between the end of May and beginning of August 2019. Matchmaker event for partners and
sponsors to select their designs
As a successful applicant, St Oswald’s Hospice will pay you an honorarium
of £800 plus VAT (if applicable) on completion of your artwork.
By 24th May
Final artists chosen and announced
Throughout June and July 2019
Artists paint their Elmer sculptures
Beginning of August
Deadline for completed artwork
21st August - 27th October 2019
Sculptures exhibited across Tyne and Wear
9-10th November 2019
Farewell Event
12th November 2019
Auction
All about Elmer
The original Elmer book was written by David McKee and published
by Andersen Press in 1989. Since then it has sold over 10 million copies
worldwide, been translated into over 50 languages and is loved by
children and adults to this day.
The Elmer stories are suitable for early exploration of the themes and issues
relating to the concept of diversity. As Elmer discovers when he tries to change his
appearance in order to ‘blend in’ with the other elephants, they no longer recognise
him, or accept him as one of their own.
This makes Elmer sad, and he experiences how it feels to be treated like an outcast,
after being ostracised by his old friends. It’s only when it begins to rain, and the
grey paint that Elmer has covered himself with starts to disappear, that Elmer’s ‘true
colours’ are revealed, much to the surprise and delight of his friends, who preferred
his multi-coloured and fun loving persona.
Following their happy reunion, the elephants reassure Elmer that they love him
because of his differences, and not in spite of them, and they celebrate by painting
themselves in multi-coloured paint, in recognition of Elmer’s unique appearance and
personality.
Elmer celebrates standing out from the crowd and being proud to show ‘your
true colours’. The Elmer stories are a good starting point but should not limit your
creativity. The organising partners would love your Elmer design to be joyous,
bright and bold. Use patterns, utilise Elmer’s patchwork squares or adapt Elmer’s
squares with something different. Go bright or shiny, be bold, be proud. Elmer is
heart warming, lovable, kind and gentle. The Elmer stories celebrate diversity and
friendship and encourage acceptance.
7
The Elmer sculpture
The Elmer sculpture has been created by Wild in Art’s Creative
Director, Chris Wilkinson, in collaboration with Andersen Press
and Elmer’s creator David McKee. It has been purposefully
designed to be an accurate 3D blank canvas to enable artists
to create their own unique work of art.
The sculptures are manufactured using a mixture of Class II fire retardant
laminating resin and chopped roving fibreglass over an initial brushed
on layer of polyester gel coat. Each Elmer is finished with a primer
and is ready to paint.
Large Elmer Dimensions:
Height: 1100mm
Length: 1290mm
Width: 680mm
Weight: 35kg
In addition to the 70 individually designed Elmers, the trail will also
include 100 little Elmers, which are approximately one third of the size
of the large sculptures. These will be predominantly used for the
Elmer’s Great North Parade learning programme. They will be
designed and decorated by schools, youth groups and organisations
and will also feature on the trail throughout the summer of 2019.
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Hints and tips when designing your Elmer
1. Y
ou may submit up to three designs but please be aware that, other than 7. While we welcome all art forms, experience has taught us that
in exceptional circumstances, no more than two can be commissioned. collage and/or sticking paper or paper based products onto the
sculpture does not prove as effective as paring or mosaics. Please
2. W
e will require you to sign our standard copyright agreement,
consider this before submitting your design.
included in the artist’s submission form for each design you submit.
8. When placed on the streets each sculpture is bolted to a concrete
3. W
hen planning your designs, please bear in mind that they should
base using fixings. Artists are requested to keep the base area clear
be appropriate for public display. The audience will be broad based,
of any attachments.
of all ages, and the Elmer’s Great North Parade 2019’ trail will have
an even greater interest for children. Designs that are religious, 9. A
rtist’s materials are not provided. The use of artists quality acrylic paints
political or sexual in nature will not be accepted. In addition, neither is recommended although artificial resin paint or two-component paint
corporate logos nor advertising is allowed* and we cannot accept can also be used to paint or spray a design. Your completed sculpture
designs which infringe on third party Intellectual Property, i.e. Star will need to be finished with a waterproof non-yellowing varnish which
Wars, Disney etc. will be provided by St Oswald’s Hospice. You are responsible for
varnishing your own Elmer, instruction will be provided.
4. E
lmer’s Great North Parade is one of three Elmer’s Big Parades
taking place around the UK in 2019. Please be aware that you will 10. You are responsible for maintenance of your Elmer sculpture
not be able to submit the same designs to each event. throughout the duration of the trail at your own cost. If you are
unable to commit to this you must consent to St Oswald’s Hospice
5. Elmer’s Great North Parade is an interactive event so please bear in
appointing another artist to make necessary repairs and touch-ups
mind your sculpture will be repeatedly touched and although it is
to your sculpture during the trail and at the end. You must provide
strongly discouraged, occasionally sat on by members of the public. It is
sample paint pots containing the exact colours you have used along
not advisable for artists to attach items to the sculpture unless secured
with a list of artist materials, specifically paint, brand and colours,
robustly as it is likely that they will be removed in a very short space
used in the application on your sculpture.
of time. If your design includes an attachment, you will be required to
supply information detailing any proposed materials and processes and 11. St Oswald’s Hospice will provide a painting space at Quorum
explain how the attachment will be secured. You will be responsible for Business Park, Benton, Newcastle for you to create your Elmer
repairing any attachment which becomes broken during the event. sculpture. We strongly encourage you to use this space which has
great company, tea coffee and biscuits - however should you decide
6. P lease do not alter the basic sculpture shape but if you feel that you
to paint your sculpture in your own studio you will be responsible for
must please ensure the finished work remains structurally intact. It is
collecting and returning it to the painting space.
recommended that only artists experienced in working with fibreglass
submit designs that use this process. If an Artist’s design includes *Rare exceptions can be made in exceptional circumstances, for instance where the
brand is an intrinsic part of the design, where the brand would add value to/generate
adapting the structure of the sculpture, the Artist will be required to
additional audiences for a sculpture at auction. You are strongly advised to discuss
supply supporting information explaining how the alterations will be incorporating any logos into designs with the Elmer team.
carried out. The Artist will be responsible for any associated resulting
damage to the sculpture during the event.
9
What next?
Please complete and submit the application form on the website, following
the instructions for artwork submissions: greatnorthelmer.co.uk/artists
The closing date for submissions is 14 February 2019.
Any questions?
Please email artists@greatnorthelmer.co.uk
Terms and Conditions
1. The project is open to all artists, amateur or professional. 8. T
o enter, the work must be submitted through the Elmer’s Great North Parade website
www.greatnorthelmer/artists and received by the closing date of 14th February 2019.
2. Y
ou may submit up to three designs but please be aware that, other than in exceptional
circumstances, no more than two can be commissioned. 9. No allowances will be made for work that arrives later than the deadline.
3. T
he artist cannot submit an identical Elmer’s Great North Parade design for a different 10. All personal data provided by you may be used by St Oswald’s Hospice and Wild in Art
Elmer Parade event. for communications or marketing, unless you opt out in writing. We will not, without your
express consent, provide your personal information to any third parties for the purpose of
4. A
ll terms and conditions in this application form a part of the agreement between you and
direct marketing. The Wild in Art Privacy Policy can be found at www.wildinart.co.uk/
St Oswald’s Hospice in connection with Elmer’s Great North Parade and by submitting your
privacy-policy. The St Oswald’s Hospice Privacy Policy can be found at www.stoswaldsuk.
work you are agreeing to be bound by all terms and conditions in the application form.
org/privacy-policy
5. Y
ou must be the sole author and owner of all intellectual property rights of the work
11. Copyright, and all other IP Rights in the design, belongs to and remains with the Artist.
entered or if the work is not your own in full, you must have sole permission in writing
However, subject to St Oswald’s Hospice or Wild in Art paying all amounts due to the
from the copyright owner/s to use his/her work. Source material or proof of permission in
Artist under any final commissioning contract, the Artist grants to St Oswald’s Hospice and
use of another person’s work must be made available on request by the selection panel.
Wild in Art an irrevocable royalty free licence to use the completed artwork for Wild in
St Oswald’s Hospice does not accept liability in the publication of any reproduced art.
Art and St Oswald’s purposes in connection with the Event, ‘Elmer’s Great North Parade.
6. T
he design must represent a piece of work that you have the ability to reproduce on a
12. S
t Oswald’s Hospice will provide the Elmer sculpture at no charge to you. Cost of
three dimensional sculpture.
materials is your responsibility. You are responsible for the varnishing of the sculpture and
7. Any additions or modifications to the sculpture must be sufficiently strong to maintain must use the varnish provided only. St Oswald’s Hospice will provide sufficient varnish to
structural integrity of the sculpture, and must not cause injury. give the sculpture two coats which is required for all sculptures.
1013. You will be responsible for renovation of the statue after the end of the trail and prior to the 22. C
are should be taken regarding the representation of finished sculptures on social media.
Farewell Event (between 28th October and 6th November). If it is not possible for you to Artists should be aware that the Elmer character does not historically speak on social
carry out re-touching work, then you will be required to supply sample paint pots and to media, so no social media posts should read as if it is Elmer ‘talking’. This would also apply
advise another artist in order that s/he can restore your design to its original condition. if your chosen sculpture design is recognisable as Elmer and/or contains ‘Elmer’ as part of
its name i.e. ‘Elmer Armstrong’. Consideration of this may be needed when planning your
14. W
ork will be commissioned following confirmation by St Oswald’s Hospice. This decision
design.
on all matters relating to the Work selected to be used is final. No further correspondence
will be entered into. 35. St Oswald’s Hospice and Wild in Art may from time to time produce facsimiles of the
completed sculpture in both 2D and 3D form, excluding figurines. For the avoidance of
15. U
pon commissioning, St Oswald’s Hospice or Wild in Art will enter into a separate contract
doubt, any agreement reached in connection with any facsimile of your design should
with you to include an agreed schedule and the terms and conditions of engagement.
include any consideration to be paid to you by St Oswald’s Hospice and/or Wild in Art
16. S
t Oswald’s Hospice will provide a painting space at Quorum Business Park, Newcastle and require transfer of rights to St Oswald’s Hospice and Wild in Art.
upon Tyne for you to paint your sculpture throughout the painting period. If you are not
24. S
ubject at all times to your agreement, Wild in Art and St Oswald’s Hospice may
able to paint the sculpture in the painting space, you will be responsible for the cost of
produce a figurine of the completed sculpture as part of the Event Merchandise. If your
transporting the sculpture to your studio or alternative location back to Quorum Business
sculpture design is selected to be a figurine, this will be subject to a separate figurine
Park once you have completed it.
contract and include a royalty fee.
17. S
t Oswald’s Hospice reserves the right to withhold any fee payable to you in connection
25. F
ollowing the event, the sculpture will be auctioned to raise money for St Oswald’s
with the event if in its sole opinion the quality of the finished work provided falls below
Children’s Hospice. Artists will be invited to renovate the sculpture subject to, if necessary,
that which can be reasonably expected for public display and/or is substantially different
an agreed additional fee.
from the design you submitted.
26. B
y entering your work for consideration to be selected to be used in the Event and for
18. T
he sculpture remains at all times the property of St Oswald’s Hospice and must be
eligibility for payment of the honorarium you warrant that you have all required rights
returned in good order.
and consents to submit the work and to allow St Oswald’s Hospice and Wild in Art to
19. If the sculpture is returned unfinished by you or deemed to be irreparable due to damage use the work in connection with ‘Elmer’sGreat North Parade’. You also agree to grant
while in your possession, you shall be charged the full replacement cost of the sculpture. an irrevocable royalty-free licence to St Oswald’s Hospice and Wild in Art to use the
20. St Oswald’s Hospice will award commissioned artists with an honorarium of £800+ vat completed work for the purposes described elsewhere connected with the Event.
(if applicable). This will be paid on completion of the finished artwork, subject to sign off,
and all relevant paperwork. Payment will be paid within 30 working days of receipt of
invoice on the 1st or 15th of the month..
21. Commissioned artists are encouraged to document the painting and production of their
sculpture, for example using photographs, video and timelapse video. These records are to
be used by, or solely with the agreement of, St Oswald’s Hospice in order to promote the
launch of the trail or to continue promotion throughout the duration of the trail. Other than in
exceptional, approved circumstances they are not to be used before the launch of the trail.
11Elmer’s Great
North Parade
Raising funds for
St Oswald’s Children’s Hospice
@greatnorthelmer /greatnorthelmer
www.greatnorthelmer.co.uk
St Oswald’s Hospice, Regent Avenue, Newcastle, NE3 1EE
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