BUBBLES & BIJOUX TASTING STARS, GEMS OF WISDOM - TOGETHER MAGAZINE
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W H E R E NE WS & BUS IN ESS MEE T GLAMOUR & GOOD T I M E S #15 /D ECEMBER 20 0 9 - JA nuary 2010
BUBBLES
& BIJOUX
Tasting stars,
gems of wisdom
Laetitia Casta
Santo Versace
Tamara Ecclestone
Agnès Cromback
A masterpiece from
fashion-shoot stylist
Geoffrey Masure
EDITORIAL
‘Pop’ culture,
‘jewels’ of wisdom
As 2009 draws to its close, and And what about the bubbly? Well, as you’d expect,
party time begins in earnest, I our resident wine expert Alex Hewetson offers an
would first take this opportunity enlightening appreciation of Dom Pérignon, and
we highlight some of the more stylish champagne
to thank the Together team and all
accessories available – perfect for presents.
our faithful business partners and
press agencies for the enormous Emma Portier Davis, meanwhile, provides an insight
effort they have made to help into a non-drinker’s perspective on the growing
our magazine soar on Brussels’ number of ‘work related’ champagne parties, and
international scene during the past we have some wonderful Tissot T-Touch Expert
12 months. watches up for grabs in our competition.
O
Of course, we also have interviews galore –
f course, I am saving the most Federico Grandesso chats with Tamara
important contributor until last, Ecclestone, Laetitia Casta and Santo Versace,
and that would be YOU, Constant while I was fortunate enough to meet Tiffany & Co.’s
Reader – we wouldn’t be here, if it Agnès Cromback. In addition, our artistic director,
wasn’t for the unstinting support Geoffrey Masure, has put together an incredible
that we have received from each of the international fashion and jewellery photoshoot. But, as ever,
community who has been kind enough to have I don’t want to spoil all the surprises. Rest assured,
taken a magazine from us on distribution day, to however, that Brussels-life commentary, fashion,
(hopefully) enjoy at leisure. So, thanks again. fine dining, political analysis and travel are as well
represented by your favourite leisure magazine as
And we hope that this last edition of the year you have come to expect. Which leaves it for me
will repay our readers’ fidelity – given the season, only to wish you the very best for Christmas and the
it seemed more than appropriate to devote New Year, and look forward to sharing 2010 with
Together #15 to certain pleasures that help you. Truly, we have great days ahead
make the world go round, namely champagne – forward, Together!
and jewellery.
Or, as we have chosen to label them, Bubbles
& Bijoux. So, what do we have for you in the
chill-box and treasure chest? Well, Patricia Kelly
opens our eyes to diamonds, past and present,
while Kimberley Lovato offers a personal
appreciation of the ‘black diamond’ that is the David Mc Gowan
truffle. New recruit Paul Stump offers a trenchant Publisher
analysis of how historic jewellery titan Fabergé came
to be associated with a certain 1970s aftershave,
and there’s a chance to discover the work of
‘recycled jewellery’ designer Sarah Drew. © Yvan Barbera
December 09 - January 10 Together – 3
CONTENTs
18 3 EDITORIAL
508 COMPETITION
‘Pop’ culture, Tissot:
‘jewels’ of wisdom Time to touch
6 FORWARD TOGETHER 10 PEOPLE IN BRUSSELS
More to see, more to do... On location
BUBBLES 14 BY THE GLASS 43 POINT OF VIEW
A Ruinart moment Fabergé: Jewels of sweat
& BIJOUX The magic flute
And quietly flows the Dom... 45 TEMPTATIONS
Scents sensibility
18 DRESS TO IMPRESS
48 BRUSSELS ON THE MOVE
32 INTERVIEW
Serneels: Working hard
Tea at Tiffany’s at playing for 50 years
34 POINT OF VIEW
50 INTERVIEWS
Dazzling down the ages Listening to Laetitia
Santo speaks
38 TOUCHY Tamara’s world
‘Not for me, thanks’ 54 GOING PLACES
40 INTERVIEW Dolce Vita...
Recycled rarities Skiing in style
A hot-springs haiku
42 INTERVIEW Thalys speeds into 2010...
Geretti diamonds are forever Web check-in lands
NEWS 68 POINT OF VIEW 86 TALKING PICTURES
And here comes the Belgian! Good ‘News’ for
Belgium cinema
72 MONEY
A passion and an investment 88 PLACES TO BE
For there’s no-one Just Mirano:
with endurance Your Saturday ‘Nice Club’
Around the globe
72 CHATBACK
Of bubbles and twizzles 90 FOR ARTS SAKE
Take a trip with José Soto
76 FRESH OPENINGS
ime on their side
T 94 DIARY
Into 2010 with style Together’s ‘To Do’ list
80 Eat TOGETHER
98 LE CHAT
Happy New Year
Love at first bite from Together!
Mais Quelle Passion!
Good diet, good science
4 – Together #15
FORWARD TOGETHER
More to see,
more to do…
writer : ARMAND RICHELET-KLEINBERG
Check out our latest videos, uploaded just for you…
1 2
Campari
1. LE CAFÉ ‘CIRIO’ TOGETHER
Calendar 2010 A tour of café-restaurant Le Cirio, which is FASHION SHOOT
to be found near La Bourse in the heart of Together reveals the secrets of our stunning
2.
Les Petits Rien Brussels. This delightful Art Nouveau fashion photo-shoots – see our models,
fashion show establishment was the last to be designed photographers and style supremo Geoffrey
by Francesco Cirio in 1885, and the Masure in action…
‘Beautiful People’ still drink there…
‘TWENTY EAT’
CAMPARI CALENDAR 2010 Want to enjoy Brussels’ best restaurants
In the sumptuous setting of Château La at much-reduced prices? Check out our
Rocq, Together reveals the 2010 video online, and get in touch with
Campari calendar – a flight in a Stéphanie (stephanie@twentyeat.com,
helicopter, a glamorous reception, and T. +32 (0)473 453 808 ) to enjoy 20
an exciting, fragrant aperitif. What more meals at some of the city’s finest
could you ask for? eateries.
FASHION FOR HUMANITY BURMA BOUND
For more than 70 years, Les Petits Riens
Together is arranging a trip to Burma for our
asbl has fought poverty in Belgium. On 16th
readers during 2010 – more information in
October at Tour & Taxis, the charity
our next edition but, for now, find out more
organized a fashion show and auction, with
with our online video!
the assistance of 17 designers and 13
stylists. Take a peek behind the scenes…
UNITED ARTISTS
FAB FILM FEST FAIR@TOUR & TAXIS
During the recent 36th Brussels International From 13th-22nd November, 34 artists’ work
Independent Film Festival, our co-editor was exhibited at L’Entrepôt Royal, Tour &
James Drew met with film producer Adel Taxis. With organizer Dominique De
Adeeb to discuss his exciting cinema Jaegher as your guide, take an enchanting
collaboration between Egypt and Belgium and enthralling trip into the heart of art.
planned for 2010, and Egyptian film star and To check out these great videos and more,
singer Yosra, who was at the festival to go to www.together-magazine.eu/
accept a Lifetime Achievement Award. videos.shtml
6 – Together #15
COMPETITION
Tissot: special materials and advanced
Time to touch
functionality. With a broader, more versatile
range of high-quality timepieces at an
attractive price than any other Swiss watch
brand, Tissot also expresses its
commitment to making excellence
accessible. As official timekeeper and
Together teams up TISSOT TOUCH partner of NASCAR®, FIBA, AFL, CBA,
with renowned watch TECHNOLOGY MotoGP and the World Championships of
manufacturers Tissot 2009 marks the tenth anniversary of a cycling, fencing and ice hockey, Tissot is
major technological advance achieved by committed to respecting tradition,
to give readers the chance Tissot – the development of tactile underlining its core values of performance,
to win a man and woman’s technology for precision watch- precision and setting new standards.
touch-technology timepiece. manufacturing. The dynamic models in
T
the Tissot Touch Collection all feature a HOW TO WIN
tactile face which is sensitive to the To take your chance to own a
oday’s world has smoothly
touch and provides a dynamic interface Tissot T-Touch Expert watch,
integrated tactile technology
between the wearer and the watch’s send us an email, with Tissot
into all aspects of everyday
various functionalities. The Tissot Touch Competition in the subject line,
life. From making phone
Collection was launched in 1999 and to info@togethermedia.eu with
calls to buying train tickets,
since then has consistently strengthened your full name, address and
our fingers do the walking. In 1999, just
its leadership position by introducing daytime phone number, indicating
ten years ago, it was a different story.
tactile technology to contemporary whether you would prefer the
Then, touch technology was a
models in various styles and using
The dynamic rarity, which made the birth of male or female model.
dynamic yet elegant materials.
models in the the patented technology of
Tissot Touch the Tissot Touch watches all In addition, help us shape the
- Tissot T-Touch: future of Together by answering
Collection the more exciting, setting the
Born ahead of its time in 1999.
all feature scene of innovation that has the following three questions:
- Tissot Touch Silent T:
a tactile shaped the first ten years of
Providing good vibrations since 2003. (i) What is your favourite
face which the collection’s life.
- Tissot Touch Navigator: Together section?
is sensitive In 2004 Tissot proved just how small the (ii) What is your least-favourite
Mention the word ‘Tissot’ all
to the touch over the world and the chances
world can become. Together section?
and provides are that many will respond with
- Tissot T-Touch Expert: (iii) What subjects would you
a dynamic the word ‘Touch’. The Tissot
Essential equipment for adrenalin-fuelled like to see covered by Together
interface Touch Collection has taken the
mountain lovers since 2008. during 2010?
between the brand to new heights with its
- Tissot Sea-Touch: Tissot, with its signature ‘Innovators by
wearer and the unrivalled ability to keep pace
Celebrating a decade of technological Tradition’, has been pioneering Many thanks for your input –
watch’s various leadership above and below sea-level. craftsmanship and innovation since its the deadline for all entries is 15th
with an environment focused
functionalities on easily accessible foundation in 1853. Today Tissot is a January 2010. Good luck!
technological advancement. It member of the Swatch Group, the world’s
has achieved this through a largest watch producer and distributor. For www.tissot.ch
unique combination of proven Swiss 156 years the company has had its home
watch-making expertise and the courage to in the Swiss watch making town of Le Competition organized under the
explore new territory. ‘Touch’ has launched Locle in the Jura mountains but now also supervision of a bailiff. Full rules available
Tissot into the 21st century with head-turning has a presence in over 150 countries. The on request. Organizer: Together
style and fascinating functionality. Tissot innovation leadership is enabled by Magazine, Boulevard Saint-Michel 47,
the development of high-tech products, 1040 Brussels.
8 – Together #15 December 09 - January 10 Together – 9
PEOPLE IN BRUSSELS
On location
writer : federico grandesso
The year’s final round-up of
famous faces to grace Europe’s capital…
BRUSSELS TURNS MOVIE SET
From 3rd November for nine weeks, Brussels has become the
shooting location for François Ozon’s film Potiche, with stars
(www.premiere.fr/Star/Catherine-Deneuve) Catherine Deneuve
and Gérard Depardieu already seen on the city’s streets. Potiche,
which is due to be released in November 2010, tells the tale of
Suzanne (Deneuve), the submissive, ‘trophy’ wife of rich industrialist
Robert Pujol (Depardieu), who runs his factory with an iron hand and
is as tyrannical with his workers as he is with his mistress, children
and wife. But when Robert is kidnapped by his disgruntled
employees, Suzanne proves to be a woman of action…
THE PRODIGY
English electro-rock group The Prodigy was in Brussels on 18th
November for a concert in Forest Nationale, and gave a
performance that will apparently also be remembered by
seismologists, with Belgian press reports indicating that the Uccle
Royal Observatory (and local residents) detected strong vibrations!
At the beginning of 2009 the group, who also played in Belgium
during the summer, released their fifth album, Invaders Must Die.
DR JACQUES DIOUF
European Commission President José Manuel Barroso met Dr
Jacques Diouf, Director-General of the United Nations’ Food and
Agriculture Organization (FAO) in Brussels on 9th of November, and
underlined that sustained funding and targeted investment are
needed to improve long-term food security. “But investment must be
complemented by sound governance,” Barroso added. The FAO
was one of the main beneficiaries of the EU’s 1€ billion food facility
proposed by Barroso and approved in December 2008 by the EU
Council. Dr Diouf also visited the European Parliament to discuss the
consequences of the economic and financial crisis for food security
in developing countries with the Development Committee.
THOMAS ENDERS
Airbus CEO Thomas Enders visited Science and Research
Commissioner Janez Potoenik on 17th November, to discuss the
Clean Sky Joint Technology Initiative (JTI) that aims to develop
breakthrough technologies to reduce the impact of the air transport
on the environment.
10 – Together #15
“Great love affairs start with champagne and end with tisane.”
– Honore de Balzac (1799-1850), French novelist and playwright
“Alas, I am dying beyond my means.”
– Oscar Wilde (1854-1900), as he sipped champagne on his deathbed
“There comes a time in every woman’s life when the only thing that helps is a
glass of champagne.”
– Bette Davis (1908-1989)
“Jewellery, to me, is a pain in the derriere, because you have to be watching it
all the time.”
– Eartha Kitt (1927-2008), American actress, singer and cabaret artist
“Will the people in the cheaper seats clap your hands? And the rest of you,
if you’ll just rattle your jewellery.”
– John Lennon (1940-1980)
bubbles
& bijoux
BY THE GLASS BY THE GLASS
A Ruinart The magic
moment flute
CULTURE OF EXCELLENCE When it comes unique shape are simply beautiful.
A simple test – try a champagne in Arom’Up
Dom Thierry Ruinart lived in the 18th to sophisticated
century and his culture of excellence is his flute, then taste the same wine served in a
glassware, nobody traditional glass. The combination of the finest
greatest legacy.
does it better than champagne scents, combined with the
And, once again, Maarten Baas has Chef&Sommelier, flavour accentuating delicacy of the glass’s
excelled himself – Maison Ruinart naturally a leading brand rim, will convince you it’s a different wine, and
turned to him to create a new piece to of the world- that is a promise. But don’t take our word for
it – try for yourself. The flutes are available
mark the 50th anniversary of the Dom famous ARC from Girbal in Brussels, and are delicately
Ruinart cuvee. Fifty years that have INTERNATIONAL
produced 21 prestigious vintages – half a priced at only 7.50€ each.
century of the finest champagnes.
glass-production
group, based in What are you waiting for, Christmas?
And inspired by table settings from the 18 th Arques, France. And,
century, the latest Baas design is the ultimate in keeping with the Girbal
homage to the visionary Ruinart and his theme of this edition Ru Van Artevelde, 127/133
cuvée. A prodigious rebel, Baas loves to 1000 Brussels
of Together, one of
break the rules – his work is a subtle fusion of T. +32 (0)2 511 45 60
the modern-day ice bucket and 18th-century
their latest creations is a www.girbal.be
centrepieces, both sumptuously extravagant champagne flute to take www.lessoinsduvin.com
To celebrate 50 years of and elegantly refined. your breath away…. www.chefsommelier.com
T
1729: Ruinart was
history’s first
its prestige cuvée, Dom
A baroque-style champagne bucket, its he innovative flute forms part To find out more about the wonders of the
‘champagne house’. Ruinart champagne of Chef&Sommelier’s golden nectar, Together recommends I Am
base appears melted like ice left in the sun,
1735: On the behest has commissioned spilling into a striking silver-plated puddle ‘Arom’Up’ range – so called Drinking Stars! A History of Champagne,
of King Louis XV, Netherlands-based that exudes modern design. This silver because the glasses are which is edited by Gerhard Steidl and,
artist Jean
François de Troy
designer Maarten Baas plated piece seems to want to fuse with designed, via their shape and according to Corinne Perez of Dom Pérignon:
to reinterpret the art of the table, which becomes the perfect aesthetic, to accentuate the aromas specific “...tells the luxurious story of champagne,
created the
showcase for its smooth, brilliant lines. to wine varieties, and the flute is no exception. stretching over 400 years. Pivoting around
first painting table-setting that emerged
one of champagne’s pioneers Dom Pérignon
depicting a meal in the 18th century – the This exclusive interpretation of classic The 21cl glass, which is made from ARC and the brand named after him, the book
accompanied by century that saw the birth table decoration combines the refinement INTERNATIONAL’s patented and incredibly explores the delectable overlap between
champagne, Le
of Maison Ruinart. of the Siècle des Lumières with the purity resistant Kwarx Advanced Material, should be history and legend.” A perfect Christmas
M
déjeuner d’huîtres.
of contemporary design. An original piece filled with champagne to the 10cl mark (at the present – in Brussels, it is available exclusively
1959: The year of the
aarten Baas, who has in a limited series reinvents the art of peak of the glass’s upward curve). Then, the at Filigranes, see details below.
first Dom Ruinart
caused international chilling and serving exceptional Dom structure’s laser-designed technology goes to
Cuvée.
2009: Ruinart pays
sensations with his Ruinart cuvées. work - thanks to the innovative design, the Filigranes
tribute to its eminent
hand-made furniture, characteristic bubbles of champagne and Avenue des Arts, 39-40
visionary by has created an original www.ruinart.com sparkling wine are given full rein, allowing for 1040 Bruxelles
celebrating 50 years piece, an exclusive ice bucket that is the an impressive ‘central-pillar’ style effect in T.+32(0)2 511 90 15
of the eponymous ultimate homage to the eminent visionary the glass, while the floral aromas Open Monday to Friday 8-20h, Saturday
cuvée. Dom Ruinart, to whom the cuvée that are given leave to exude 10-19h30, Sunday 10-19h
is dedicated. without hindrance by the flute’s www.filigranes.be
14 – Together #15 December 09 - January 10 Together – 15
BY THE GLASS
And
quietly
flows
the Dom…
writer : ALEX HEWETSON
What better theme for our French readers reaching for their take for granted, such as the very
shotguns and dyspepsia tablets. strict pruning, restricted height and
Together’s renowned
Merret documented the addition of growth of vines to allow greater
wine expert to get stuck sugar to a finished wine to create a concentration of flavour from the
into than champagne? second fermentation (and presented grapes, as well as highly controlled
Our man presents a the Royal Society with a paper in fermentation conditions and
perfectly chilled study which he detailed méthode processes, were all originally of his
of Dom Pérignon. champenoise) in 1662, some six doing – he worked thus for around 47
years before Dom Pérignon set foot in years, and paved the way for the 19th
N
the Abbey of Hautvillers and almost century’s great champagne explosion,
o, no, no, my 40 years before it was first claimed if you will pardon the pun.
dear novice, we
do not want to Horror of ‘POP’ CULTURE
make the wine horrors, and Cuvée Dom Pérignon was first made
that way.”“And contrary to by Moet et Chandon in 1921, but not
pray why not, Frère Pérignon?” legend and released onto the market until 1936. It
“Because it will cause popular belief, is made from 60 per cent Chardonnay
re-fermentation, my child.” Dom Pérignon and 40 per cent Pinot Noir grapes,
did not invent with the skins of the latter being
An imagined conversation between champagne removed before the wine is made. It is
Pierre Pérignon and one of his acolytes only produced in ‘great’ years,
at the Abbey of Hautvilliers near because it originates from a single
Epernay in France, circa 1695. What is that the famed Benedictine monk had vintage, not a blend of years, such as
not imaginary, however, is that Dom invented champagne. is the case with its non-vintage sibling,
Pérignon produced wines that were not Brut Imperial. When aged, it has
sparkling, and constantly struggled IN PURSUIT OF PERFECTION wonderful flavours and great length –
against secondary fermentation, the So if he didn’t invent champagne, and it is expensive to make and truly a
very process that is required for in fact made wines that didn’t undergo symbol of wealth and luxury. The
naturally bubbly wine, or what is now secondary fermentation, why is our current vintage on sale is the 2000,
known as the méthode champenoise. dear ‘Dom’ so venerated, with the which follows the pattern of being
ultimate accolade of having one of the released eight years after the harvest.
Horror of horrors, and contrary to great prestige cuvées named after
legend and popular belief, Dom him? Well, it was his untiring and very Hello… I have just a heard a crisp,
Pérignon did not invent champagne. successful dedication to raising the clear ‘pop’ from the living room –
It was the English scientist and standards of viticulture in and around mayhap the blessings of “The Dom”
physician Christopher Merret who the Abbey of Hautvilliers near Eperney are gushing into my glass, and I can
was the first to make sparkling wine and the region for which he is savour the rich, biscuity notes of one
intentionally – and I can already hear remembered. Things that today we of Champagne’s greatest scions.
16 – Together #15
DRESS TO IMPRESS
Snake bracelet, necklace with pendant, Silver necklace, large-diamonds trapezium:
black gold bracelet, earrings, wallet: SWAROVSKI
SWAROVSKI
Scarf:
BEYOND
ESSENTIEL
Spider earring:
CHAUMET
Watch:
RUBIES
DIESEL
Glasses:
LAFONT
18 – Together #15 December 09 - January 10 Together – 19DRESS TO IMPRESS
Diamond collar, diamond watch, Bracelet, watch,
earrings, ring and diamond bracelet: necklace and earrings:
TIFFANY & CO. PIAGET
Dress: Hat:
PATRICIA PEPE ESSENTIEL
Fur hat: Polo-neck:
PAULE KA PAULE KA
20 – Together #15 December 09 - January 10 Together – 21DRESS TO IMPRESS
Ring and leopard watch in gold and diamonds: Rose-gold bracelet, rose-gold and topaz earrings:
CARTIER POMELLATO
Bonnet: Hat and leopard fur:
STEPHEN JONES FABIENNE DELVIGNE
Dress: Glasses:
HOSS INTROPIA LAFONT
creative and production director: GEOFFREY MASURE
PHOTOS: GAETAN CAPUTO - www.gaetan-caputo.com
MAKE-UP: CHRISTELLE LAURENT FOR GUERLAIN
MODEL: AGATA J@NEWMODELS
22 – Together #15 December 09 - January 10 Together – 23DRESS TO IMPRESS
Time 5. 7.
to resist
Photos: Chantraine Lorca
Creative and production director : Geoffrey Masure
1.
6.
2. 3. 4.
1. Longines
2. Lacoste
3. Longines
4. Tommy Hilfiger
5. Hermes
6. Hugo Boss
7. Hugo boss
Shot in the grounds of
Château de la Hulpe,
with the kind permission
of Olivier Vanham.
24 – Together #15 December 09 - January 10 Together – 25DRESS TO IMPRESS
LESSONS
IN STYLE
Cotton shirt, trousers,
calfskin trenchcoat with woolen collar:
HERMES
Jumpsuit, bonnet,
gloves and boots: Glasses:
HERMES LOUIS VUITTONDRESS TO IMPRESS Beret, gloves, jacket and trousers: Leather jacket, trousers and bracelet: HACKETT GIORGIO ARMANI Scarf: Lamb’s wool scarf: BELLEROSE ESSENTIEL
DRESS TO IMPRESS
HIM
Coat:
AGNES B
Scarf: Riding boots,
ESSENTIEL jacket and suede trousers:
ZEGNA
HER
Hat:
Fur coat, dress and belt: HACKETT
ESSENTIEL
creative and production director: GEOFFREY MASURE
Bag: PHOTOS: FREDDY D’HOE
PAULE KA MAKE-UP: DAVID BETTEGA FOR L’OREAL PROFESSIONNEL
AND YVES SAINT LAURENT
Ring: MODELS: SARAH@DOMINIQUE MODELS, RUBEN@IMMMODELS
POMELLATO
www.davidbettega.com
Earring: www.dhoefreddy.com
THOMAS SABO www.geoffreymasure.comINTERVIEW
Tea at
We started in London 15 years ago and in life that are more difficult – when the children
France in 1999, so Europe is far from being are small, they need you a lot more, then
a mature market for us. they become bigger and they need you
Tiffany’s
more intellectually and then one day they
How does Tiffany set itself apart from leave home. And that day, you’re happy to
other luxury jewellery brands? have held on to a job and other interests.
Nowadays, concepts have evolved, and I also believe that doing a job that you enjoy
many other jewellery makers are following brings another energy into a household, and
writer : DAVID MC GOWAN our lead, but what still differentiates Tiffany is a good example for young people.
from other brands is that when you walk
Manhattan’s City Hall Park, the store into a Tiffany shop, our jewels are always In the ten years you’ve worked at
originally sold stationery and a variety of on view to be admired by our customers. Tiffany & Co., what have been your best
‘fancy goods’, including costume jewellery. I think people know that they can come experiences?
into Tiffany & Co. and not be intimidated. It’s like a baby you see growing up, as a
Unlike other stores of the time, Tiffany’s team we helped our baby grow and
prices were always on full display, which How have you managed to balance develop. My best experiences have also
spared the customer from having to haggle your family and professional life? been the people I have met, the many
with the proprietor, and the boutique also You know, nothing is perfect. I could say I friendships I have made.
departed from the norm by insisting on would have liked to spend more time with
cash payment rather than extending credit my three children, but when you like what And the secret to your success?
or accepting barter. you do and you do it with enthusiasm, it’s an I believe that you have to be sincere, be
enormous pleasure. I love what I do, and it is yourself, be enthusiastic, and you have to
In addition, a distinctive shade of blue was very time consuming, but on the other hand work hard. We get on well, we work hard
quickly chosen to symbolize the company I spent ten years in Xerox, where it was less and we don’t take ourselves too seriously
renowned reputation for quality and fun. Life is what you make it, and I think it’s a – and the sharing of goals is very important.
craftsmanship.Tiffany & Co. has long been huge luxury to enjoy what you do in life. The
renowned for its luxury goods, especially great thing about working with Tiffany & Co. Fancy finding out more about
jewellery. And Agnès Cromback was only is that there is a lot of humility, a lot of Tiffany & Co.?
too happy to fill out the story, when kindness, and it’s a really nice atmosphere Then pay a visit to Louis Comfort
Together met her in Paris recently. in which to work. It has given me access to TIFFANY – Couleurs et Lumière, an
another world. When I go to New York and exhibition being held at Musée du
INTERVIEW EXPRESS work with my colleagues from Mexico or Luxembourg until 17th January, which is
Together: So, Agnès, how did the Australia or Korea, we’re all together and you the first monographic expo of the
Tiffany legend begin? realize that what works for you doesn’t legendary jewellery-empire founder.
necessarily always work for someone else,
© Yvan Barbera Together meets Agnès AC: What made Tiffany into what is known
which is very enlightening. There are times in www.museeduluxembourg.fr
Cromback, France and as is our fidelity, since 1837, to our ethic of
valuing customers’ sentiments. We have a
Benelux president of
wonderful job, in that we only see people
premier diamond retailer when they are happy – Tiffany has always
Tiffany & Co., in Paris. been about celebrating happy moments,
I
and has never lost its soul, or suffered an
t was Tiffany & Co. that introduced identity crisis. It has always been about
the engagement ring as we know it putting feelings first, the best possible
today - the celebrated ‘six-prong’ quality and the respect for our customers.
Tiffany® Setting lifts the diamond
above the band and into the light, What are your plans for the near future?
resulting in a ring of unparallelled beauty. Have they been put on hold by the
economic climate?
In 1837, Charles Lewis Tiffany and Tiffany’s expansion has not been slowed
John F. Young opened Tiffany & Young, by the economic climate, compared
with 1,000$ backing from Tiffany’s father. with other jewellers, we are still growing
Located on Broadway opposite in Europe.
32 – Together #15 December 09 - January 10 Together – 33point of view
Dazzling
down the ages
writer : PATRICIA KELLY
A polished peek at the past and present of
the diamond industry.
substance known to man, with the majority around half the world’s polished diamonds
of mined gems destined for industrial use are sold. It was there that the diamond
in dentists’ drills and the like. industry became an early victim of the US
banking crisis during Christmas 2008, when
In their natural state, diamonds look like rough sales slowed down. Diamond dealers
glass pebbles, and lose up to half their depend on credit, because they have to
weight when cut and polished. They were bridge the gap between acquisitions and
first mined in India, appearing in European sales – dozens of companies in the diamond
jewellery in the 13th century – a Hapsburg centres of Antwerp and Israel with unsold
marriage is the first recorded betrothal sealed stock have gone under. Other industries
with a diamond ring in 1477 – remaining the slashed prices during the recession to shift
prerogative of royalty until the excess stock, but diamond-mining
19th century, when the companies simply turned back production to
Diamonds are exploitation
the hardest South Africaofbydiamond mines in
the English-born
bring supply in line with lowered demand and
support a recovery in demand and prices.
natural businessman and politician
substance Cecil Rhodes who founded De In India, where nine out of ten diamonds sold
known to Beers, the biggest diamond firm worldwide are cut and polished, half a million
man, with the in the world, made them workers were laid off, more than half the
majority of available to anyone who could workforce. But the pace of recovery is
mined gems afford them. Since then, most of picking up and, while the recession meant
destined for the world’s gem-quality top-end demand for gems from the rich
A
industrial use diamonds have been mined in temporarily dried up, small gems used in
rich friend once lent me HARD CURRENCY in dentists’ Africa, although diamond engagement rings have kept the market alive
her diamond necklace – Thousands of years before they were worn drills and deposits have been discovered – a legacy of the industry marketing
there were around 40 for adornment, diamonds were used to the like in 35 countries, including diamonds as a symbol of love and
stones, whoppers, and it ward off evil and provide protection in Botswana, Russia and Canada, commitment.
was worth a small fortune. battle; they were swallowed to cure illness which are the top producers
She travelled with it attached to her bra and ground up in food to kill people. – output from the world’s richest deposit, And the slogan identified by Advertising Age
strap with a huge nappy pin, claiming this however, which was discovered in Australia in as the 20th-century’s best? It was coined by a
was the safest way to transport jewellery. Confiscated by conquerors as the spoils of 1979, has fallen sharply as the diamonds copywriter working on a De Beers campaign
“Careful,” she warned. “Everyone will war, which is how the Koh-i-Noor arrived in have been depleted. – ‘A diamond is forever’.
admire it, but the women who recognize the British crown jewels, diamonds have
the stones as being real won’t speak to more recently been smuggled and sold to DIAMOND DEMAND
you.” She was right. One glance from finance conflict in countries such as Sierra Some of the largest diamonds in the world
several women, intimidated by the real Leone – so-called blood diamonds. Made are owned by British royals and the Thai king
bling hung round my neck, was all it took of carbon, one of the planet’s most – the French, having got rid of the monarchy,
for me to become the object of their envy. common elements and brought up from sold off their crown jewels in 1887, mainly to THE WRITER
Diamonds were, indeed, my best friend on deep in the bowels of the Earth by volcanic wealthy Americans. The United States Patricia Kelly is a former CNN
that occasion. activity, diamonds are the hardest natural remains the world’s largest market, where correspondent and bureau chief.
34 – Together #15 December 09 - January 10 Together – 35COMING SOON
Living the
Dream
Our Living the Dream edition of Together, coming your
way in February 2010, will feature an exclusive interview
with Antwerp-born international adventurer, extreme-
sports guru and author Marc Sluzny, who sums up his
attitude to life thus:
“I want to taste all the dreams and big adventures of this world – that would be something
extraordinary to accomplish in one lifetime.”
Find out what motivates Marc and pushes him onwards in his quest for ever-more
amazing achievements – only in Together. See you soon!
www.marcsluzny.com
36 – Together #15TOUCHY
‘Not for me,
All concerned agreed that it is a talking the end. A raging headache, poor sleep
point, but it won’t ruin your social life and and dehydration will all make the little grey
could even improve your professional cells work just that bit slower.
outlook. One recent convert said: “I wish I’d
thanks’
had the good sense to give up before. It For sure, moderate drinking is unlikely to put
can be hard at first but I feel very much in you in any danger health-wise or ruin your
control and I know I’m not going to say or career, but it’s worth bearing in mind how
do something stupid.” prevalent alcohol problems are in this city
and to be able to recognise the signs. And if
writer : EMMA PORTIER DAVIS Nonetheless, one respondent admitted all of this doesn’t convince you of the
that she did feel the non-effect – “It’s true righteous path, a recent survey by Brussels
Brussels business seems to run solely on that with one drink, I’m a little less shy so consultancy Burson Marsteller found that
champagne-fuelled schmoozing. Our girl finds maybe abstaining does affect my evening receptions (champagne fests)
out what life is like for abstainers. networking abilities” – while another said ranked right down there as the preferred
that the fact she didn’t want way for politicians and officials to receive
(a dangerous trait in a journalist and one ‘I wish I’d had to be identified said information. Now, boozers of Brussels, get
I told myself would make up for my the good something too: “I don’t out of my face.
abstention), I’m aware that bounding up to sense to give want it to be an issue.”
people is not quite as easy as it is after a
swig of the bubbly stuff. Networking events
up before. Abstention from booze,
have been built around booze for this very
It can be however, says more about
reason. What are often quite false social
hard at first the people who ask
questions and seem ‘POLITE’ REFUSALS
occasions where we are supposed to
but I feel genuinely perturbed. * Say you are driving (although
delight in the company of relative strangers, very much Harry Pomerantz, this might not wash with less
can be sufficiently oiled by liquor. in control psychotherapist, said this is socially responsible nationalities).
and I know because we generally feel * A firm ‘no thanks, I’ll start with
TOO GOOD TO MISS? I’m not going better if everyone is doing a water’.
Champagne – possibly because it screams to say or do the same thing. “We tend * Give short answers - you don’t
luxury and sophistication – has become something to mirror other people.” have to explain yourself
the (expensive) beverage of choice at stupid’ * Tell the truth or a limited
these events, where public relations gurus At a recent event, a fellow version of it – you are not going to
hope to impress their guests by giving hack who I barely knew be ‘on antibiotics’ forever.
J
them this subliminal message about their asked me at least three times why I wasn’t * Move the conversation fast –
ournalists, it must be said, are importance. The elitism associated with drinking, slurring her words more and more you’re there to discuss work not
renowned for their capacity for champagne was spurred during the 17th as she scouted the room for a more your former, rampant alcoholism,
alcohol so my decision to stop century when the English put aside their complicit companion. Gradually the yet-to-be-publicly-revealed
boozing was met with several animosity for their Gallic neighbours and benefits become apparent. I felt healthier, pregnancy, penchant for sleeping
raised eyebrows, darting looks imported barrels of the stuff. At one point, I had no cringe-worthy recollections the with your boss when drunk, etc
to my (actually un-pregnant) abdomen, and the bubbly version (initially scorned by the next day, and I also realised just how * Stuff yourself silly with the
accusations that I was getting old and boring. French) was more popular in England. annoying drunk people can be. Ever canapés and tell people drinking
And aside from its colourful, omnipresent noticed how they get right in your face and is cheating
PARTY POOPER? history – the region of Champagne being speak so loud? * Tell them alcohol turns you into
The first few parties were a serious drag. ransacked by the Russians who became a crazed, violent person (maybe
I found myself gazing longingly at the trays one of the world’s largest consumers of the BOOZING UNDERMINES save this for persistent
of champagne as they glided past while golden nectar and being on the front SCHMOOZING questioners)
I nursed a glass of water – fizzy, if the during both World Wars – champagne is As Pomerantz also explains, many people * Be confident in your decision –
organizers were feeling particularly racy just, well, let’s face it, pretty damn good. simply don’t know when they’ve had are you a teenager or a fully-
that night. People who were mere business enough. That point? “If every single time fledged adult?
acquaintances felt it was okay to make a ADDICTION ALLEY? you come out of an event inebriated and * Don’t feel embarrassed – leave
joke or inquiring comments regarding my None of this helps me adapt to my new, don’t have that self-control mechanism that to the sozzled suckers who
nephalism – even certain friends were squeaky-clean life, so I referred to several which says I must stop,” he said. Ultimately, will wake with a raging hangover
positively begging me to head down their fellow teetotallers and a psychotherapist boozing like this leads to problems during and that sinking feeling:
road to oblivion. Then there was the from Brussels Community Health Service the day, possibly undoing all those “What the hell did I say or do
nagging doubt that while I will remember who spends much of his time dealing with schmoozing efforts of the night before, last night?”
everything people told me the next day people with alcohol addictions. that’s if you hadn’t disgraced yourself by
38 – Together #15 December 09 - January 10 Together – 39interview
Recycled
rarities Sarah Drew (left) and one
of her jewellery creations
Cornwall-based Sarah
Drew, of SARAHDReW
Jewellery, specializes
in bespoke bijoux that
use antique brooches,
vintage glass beads, lace
and beach-glass, with
semi-precious stones. She
talks to Together about
her inspirations and an
exciting book deal that’s
on the way for 2010…
I
t ’s fair to say that Sarah, 35, married, so I set up the business to at hotels and cafes round Cornwall,
caught the jewellery bug sell jewellery through boutiques and evening classes at St Austell
early – she began designing and galleries, with help from the College. And that’s not all – a book
at the tender age of 14: “I UK’s Prince’s Trust, after I returned deal beckons! Sarah has been
used to sell earrings from a from Oz.” commissioned to write Junkbox
small suitcase to teachers and Jewellery: 25 Inspirational Projects to
pupils at school! The inspiration was And her self-taught passion is Make, which will be released by A &
really down to my early love of certainly taking her places – she’s C Black in September 2010, and
jumble and car boot sales, and already supplied jewellery and tiaras which features straightforward,
antique fairs. I’d always loved buying to stores such as Liberty, Harrods step-by-step guides with photos to
old bits and bobs, and liked things and Browns Bride, and appeared jewellery creation that will (says
that looked a little old and worn. on BBC2’s Coast after the Sarah) be suitable for complete
Also, I was quite a fashion- programme’s producer saw her beginners: “The idea is that each
conscious teenager, with not much jewellery in a Newquay gallery: “It project uses mostly recycled,
money, and I realized early on that was great to have the chance to talk reclaimed or found materials such as
getting things second-hand then about why I like using reclaimed beach-glass, driftwood, sea-plastic
customizing and modernizing them materials – I like things that look and sea-string, or antique brooches,
was an effective way to get worn and have been something vintage beads and broken chains
expensive looks on the cheap. And else, and the link to the beautiful that can be found lying around the
you can get so much better quality outdoor beach environment – you house. And the future? “Well, in fact,
for your money if you buy vintage!” pick something up, and it’s nice to I am looking to start selling my
think about where you found it and creations in continental galleries, and
BIJOUX BEGINNINGS the associated memory when you I know that Brussels has a
Sarah’s business officially started touch or wear a piece of jewellery well-established tradition of
in January 2000, but she had spent made from the object.” fine jewellery.”
the previous 18 months funding a trip
around Australia by selling jewellery in ‘JUNKBOX Best of luck, Sarah – let’s hope that
Sydney shops (“and anywhere else JEWELLERY’ Belgium is ready!”
when we were desperate!”): “People As well as designing and making
I knew really began admiring the her jewellery, Sarah looks after her T. +44 (0)7951 960 647
pieces I’d made, and starting to get two little boys and holds workshops www.sarahdrew.com
40 – Together #15INTERVIEW POINT OF VIEW
Geretti Fabergé:
diamonds Jewels
are forever
writer : DAVID MC GOWAN
of sweat
writer : PAUL STUMP
A look at the role strategic position at the far end of Australia and Brazil, but they are
A look at how the name behind one of the world’s most recognizable
the trade route. Antwerp, located mostly mined in Africa. So, their
Antwerp has played on the Scheldt River in Belgium, origin is the same – a diamond is a jewellery art forms – Fabergé eggs – came to represent culture of a
in the history of has been the on-off centre of the diamond. In addition, the materials quite different kind.
diamonds, and a chat diamond trade (diamanthandel) used for the jewellery itself, such as
W
with one of the city’s for more 500 years, being only platinum or gold, are also mostly the
temporarily displaced by Bruges same. What is important, however, hen the name wrinkle, an attempt to breach the
longest-established
and Amsterdam during the 17 th is when you buy a diamond larger Fabergé was first growing market in men’s cosmetics by
traders. and 18 th centuries. than 0.6 carat, you must demand a emerging to balancing the apparently opposed
certificate provided by the top pre-eminence from extremes of locker-room chumminess
T
Antwerp’s ‘diamond district’ is diamond-certification companies, the jewellery and super-feminine delicacy, without
he root of the word close to the Central Station and is International Gemological Institute workshops of Imperial Russia, imputations of effeminacy. The move
‘diamond’ comes contained within a one square (IGI), Hoge Raad voor Diamant ‘re-positioning’ was something liveried may have raised eyebrows in sport,
from the ancient mile area, which handles more (HRD, ‘Diamond High Coucil’) or flunkies and domestic staff did to Old advertising, fine art and aesthetic
Greek term adamas, than 80 per cent of the world’s GIA (Gemological Institute of Masters adorning the walls of the haute- circles, but it was an undeniable
meaning indestructible. rough stones. And our visit to America). There are four main bourgeoisie. Some 150 years after Gustav winner; the catchphrase, ‘Splash It All
Certainly – there is no naturally Antwerp is rounded off with a visit determinants for the price of a
Fabergé, scion of a family of Huguenot Over’, when emoted by Cooper or Ali,
occurring substance harder than to one of the oldest diamond diamond, namely the ‘4 Cs’, cut,
exiles who had fetched up in St Petersburg, became a tiny part of the pop-cultural
diamond, with the gems used to centres in Antwerp that’s still carat (its weight), colour and clarity
cut and polish the stones seen in to make his fortune by redefining the landscape and is well-remembered
trading, by the name of Geretti. which is its purity of colour (from
rings and jewellery. We are greeted by Marc yellow to white), which will
delicate arts of jewellery, his surname was even today by retro freaks.
Rosenbaum, whose family’s long determine the diamond’s brilliance. lent to the images of boxers Henry Cooper
KINGS’ PRIVILEGE association with the diamond and Muhammad Ali, quarterback Joe This extraordinary shift in identity was not
Diamonds have been used by trade stretches back as far 1929. And, to find out more about the Namath, motorcycle ace Barry Sheene and the first change circumstance had
mankind for around 3,000 to 4,000 fascinating history of West German soccer icon Franz wrought upon one of history’s most
years, with the earliest stones being INTERVIEW EXPRESS diamonds, why not visit the Beckenbauer as the faces of a range of extraordinary legacies; Gustav Fabergé
the exclusive reserve of leaders – Together: Can you tell us largest diamond museum in the what were coyly called ‘male cosmetics’ but (born 1841 in Parnu, now Parnau in
since the gems were known for their about the diamonds and world in Antwerp? were in actuality deodorants and soaps and Estonia) the patriarch of the jewellery
indestructibility, kings studded jewellery you sell? Details below. talcum powders to freshen up wannabe dynasty that introduced the name to the
leather breastplates with them to MR: We have pre-made models jocks and render them not only manly but world, could trace his antecedents back
make a primitive (and expensive) of jewellery with diamonds, or we Diamantmuseum fragrant enough to escort a lady also. from pre-Bolshevik Estonia to the
‘bullet-proof’ vest. The brilliant hand-craft the jewels that our Provincie Antwerpen Huguenot persecution in French Picardy
sparkle also warned off potential customers want, based on their Koningin Astridplein, 19-23 MAKING A SPLASH and through a multitude of name changes,
assassins, as diamonds were drawings or descriptions. We B-2018 Antwerp This scarcely credible state of affairs – following the Edict of Nantes in 1572.
known as the sole domain normally start by talking about size, T. +32 (0)3 202 48 90 the usage of a name synonymous with
of kings, and their ‘magical quality and budget, and we try to info@diamant.provant.be refinement to promote competitive In St Petersburg, Gustav Fabergé trained
powers’ were believed to turn meet all of our customers’ needs. www.diamantmuseum.be sports, which could perhaps best be as a goldsmith under Andreas Spiegel, a
malicious against those who
compared to Auguste Escoffier opening specialist in constructing golden gift
harmed their wearers. How does the quality of the Special thanks to
a hot dog concession named Gus’s, or boxes. His apprenticeship ended in 1841
diamonds you sell compare with Geretti ‘Diamonds to Wear’
the music of Schubert interpreted by in the award of the title of Master
As the trade in diamonds grew, the top luxury brands? Vestingstraat, 53
Judas Priest – was at the behest of the Goldsmith, which occasioned the launch
so did the importance played by We buy our diamonds from the B-2018 Antwerpen
the city of Antwerp through the T. +32 (0)3 234 29 05
chemical conglomerate Unilever. Their of his own firm after a spell with the
same places they do – there are
centuries, mainly due to its rough diamonds in Africa, Russia, www.diamondstowear.com presence in cosmetics had already celebrated concern of Kleibels,
been established, but this was a new goldsmiths and jewellers to the Tsars.
42 – Together #15 December 09 - January 10 Together – 43POINT OF VIEW TEMPTATIONs
SURPRISE, SURPRISE
It was through the Imperial offices of the
Tsar Alexander III that Fabergé’s signature
creation, the golden, gem-encrusted egg,
SCENT SENSIBILITIES
In 1937 the tale took another twist and
crossed the oceans; in the USA, an
entrepreneur named Sam Rubin had
must-hAVes…
And now, for your delectation, a festive line-up of goodies
entered the world. The tsar commissioned registered the name Fabergé, conscious of perfect for any Christmas hamper…
one from Fabergé’s in 1885 as a gift for its unimpeachable pedigree and class, as 2.
his wife, the Empress Maria Feodorovna. the trademark for a range of cosmetics.
This, the work of Gustav’s son Carl who The original Fabergés were scandalized 1.
now ran the firm, represented a but were unable to raise the funds to fight
conventionally sized hen’s egg, with a Rubin in the courts, finally settling out of
‘shell of gold enamel plating which court in 1951 with the caveat that the
opened to reveal a gold chicken, which Fabergé name be used solely for perfume 3.
itself opened to produce a replica of the products. Rubin sold his Fabergé concern
Imperial Crown from which a to Unilever in 1964, and from 1989
single egg made of ruby was onwards the production of objets
hung. Thus began a royal d’art recommenced under the eye
conjugal tradition of the tsar of the German Edgar Meyer,
presenting the tsarina with a appointed workmaster and
surprise golden egg every overseeing the production and
Easter. Carl Fabergé concocted dedication of special pieces for 5.
a new surprise egg on 54 individuals, most notably Mikhail 6.
occasions – each time, the Gorbachev and Boris Yeltsin.
tsar gave the creator complete carte Meyer took Fabergé into cyberspace; he
blanche on design, providing there was a ensured that the firm’s was the first 7.
surprise incorporated. international website for any manufacturer 4.
of luxury goods.
Fabergé found a particularly
THE welcoming market in France, Fabergé thus found itself in a precipitate
CATCHPHRAsE, where Russophilia and modern age seemingly utterly at odds with
‘sPLAsH IT ALL Orientalism combined to the world into which the name emerged
produce the enthusiasm that and helped to shape – in the 1970s,
OVER’, WHEN greeted the dancers of the however, the gulf seemed to yawn even 10.
11.
EMOTED BY Ballets Russes and their wider, as here was a firm synonymous with
COOPER OR ALI, choreographic mah-jong and piano tuition at the
BECAME A TINY representations of a fantastic conservatoire pitching itself to a market-
and opulent East. It was no demographic more familiar with towel-fights
PART OF THE accident that both Maurice in locker rooms and the creaking, clanging
POP-CuLTuRAL 8.
Ravel and Nikolai Rimsky- music of the overstretched multi-gym. Brut
LANDsCAPE Korsakov wrote memorable 33, Fabergé’s market leader, skilfully
AND Is WELL- compositions on the legend attempted to position itself as a ‘light’
of Scheherazade. fragrance, free of any of the effeminacy 9.
REMEMBERED associated with cosmetics, but also
EVEN TODAY BY This aestheticism was meat redolent of plutocratic wealth, success and
1. ABSOLUT ROCK EDITION VODKA AND
BELL & ROSS INSTRUMENT B01 AIRBORNE 672
7. SPECIAL RESERVE CHAMPAGNE
NICOLAS FEUILLATTE IN ITS PRESTIGE
RETRO FREAKs and drink to the revolutionary excellence; the fact that even the slogans
2. CHIVAS REGAL 12-YEAR-OLD
‘EFFERVESCENCE’ CONTAINER AND
MAURICE LACROIX «FIABA COLLECTION»
forces of Bolshevism, which in are still fondly remembered proves how AND FREY WILLE BRACELETS
1917 swept away the Russian brilliantly the firm achieved success, for 8. MUMM CHAMPAGNE AND EP PEQUIGNET
3. BACARDI SUPERIOR HERITAGE BOTTLE MOOREA TRIOMPHE LADY
Imperial court and the empire’s monied whatever else Brut was, it was a first-rate LIMITED EDITION AND ILANGA «TRADITIONS»
COLLECTION 9. DOM PERIGNON AND GIRARD-PERREGAUX 1966
aristocrats-bourgeoisie who formed the commercial success and never mind the
backbone of Fabergé’s clientele. The incongruity of the cheap counterfeit 4. REMY MARTIN XO EXCELLENCE AND 10. GLENMORANGIE 18 YEARS OLD
ANONIMO WATCH MAGNUM EDITION AND FREY WILLE WATCH
Fabergé family were also scattered into rhinestones of organised sports with the
exile across Europe. expertly set moonstones of a bygone age. 5. KIPLING CLIP WATCH 11. I’M DRINKING STARS – DOM PÉRIGNON:
HISTORY OF A CHAMPAGNE EDITED BY
6. ILANGA «CRYSTAL COLLECTION» GERHARD STEIDL
44 – together #15 December 09 - January 10 together – 45TEMPTATIONS
Scents
sensibility
A range of choice aromas With many thanks to our photographer Yvan Barbera, who created a beautiful
and accessories to take you into 2010. display of after-shaves and perfumes to illustrate Temptations.
4. 1.
5.
3.
7.
1. 5.
2.
3.
2. 6.
7.
8. 6.
4.
8. 9.
FOR HIM FOR HER
1. LANVIN 5. BULGARI MARINE AQUA 1. HUGO BOSS. 6. LOEWE I LOEWE YOU
L’HOMME SPORT (NATURAL SPRAY) FEMME L’EAU FRAÎCHE TONIGHT
www.lanvin.com www.bulgari.com www.hugoboss.com www.loewe-fr.com
2. TED LAPIDUS 6. TOM FORD 2. BURBERRY BRIT FOR WOMEN 7. HUGO BOSS ORANGE
BLACK SOUL GREY VETIVER www.burberry.com www.hugoboss.com
www.ted-lapidus.com www.tomford.com
3. LANVIN RUMEUR 2 ROSE 8. ESTÉE LAUDER NEW
3. AZZARO ELIXIR 7. BURBERRY BRIT www.lanvin.com SIGNATURE LIPSTICK
www.azzaroparis.com FOR MEN CINNAMON
www.burberry.com 4. STENDHAL ELIXIR NOIR www.esteelauder.fr
4. BULGARI www.stendhal-beauty.com
MARINE AQUA 8. HUGO BOSS 9. ESTÉE LAUDER SIGNATURE
FOR MEN COLLECTOR’S EDITION 5. ESTÉE LAUDER SENSUOUS EYESHADOW QUAD
www.bulgari.com www.hugoboss.com www.esteelauder.fr www.esteelauder.fr
46 – Together #15 December 09 - January 10 Together – 47BRUSSELS ON THE MOVE
I
t’s an unforgettable experience for they are reaching adolescence, say, and
Serneels:
young and old, the first time you discovering the fun of social games. In
open the door and enter addition, I believe that the joy of a really
Serneels, to be found on Avenue well-made toy or game endures – mass-
Louise at the Wilcher’s Site produced toys today seem to be designed
Working hard
adjoing Hotel Conrad. to be disposed of in a week, but the games
and toys that Serneels make, and have
PLAY HAPPY always made, are built to last, to be passed
at playing
Ever since it was founded in 1959 by down from generation to generation.”
owners Alain and Brigitte Serneels’ father
Edmond, Serneels has remained faithful to Perhaps surprisingly, given that it is such a
for 50 years
its central philosophy – every toy is unique, national, even international institution, with
made from natural materials, and each is the great and the good frequently passing
created to form a link to strong emotions through its doors, Serneels has not made a
and happy childhood memories. big fuss of its 50-year festivities. “Of course
we are very proud,” Alain explains “but we
writer : JAMES DREW
‘The games Right from its beginnings, are proud every year, every day that we
Ahead of the festive season, Together meets with Alain Serneels,
and toys that the store has always open our doors. Truly, my sister’s and my life
rejected commercialized has been blessed with the joy that we know
joint-owner of Brussels’ very own ‘Aladdin’s Cave’, Serneels, which Serneels fads, gadgets as well as our store gives and have given to so many
this year marks a half-century of making children (and the ‘inner make, and all replica firearms, people since my father was in charge. You
child’) very, very happy. have always favouring instead quality can’t put a price on that.”
made, are brands, craftmanship and
games that stimulate Serneels
built to last,
children’s imaginations Avenue Louise, 69
to be passed – and, when you walk in, 1050 Brussels
down from it’s no exaggeration to say T.+32 (0)2 538 30 66
generation to that you feel like you’re www.serneels.com
generation’ stepping into a child-like
wonderland, surrounded
by beautiful stuffed toys,
wooden tricycles, dolls houses – in short, all
the trappings of Alice in Wonderland.
So, Alain, is it difficult to compete with
modern-day childrens’ obsessions, such as
Wii or PlayStation 3?
“Well, I think the problems come with what
these kind of games can do to children.
By the age of eight or nine, if they have been
playing with video games like this since the
age of three or four, they already have a
hyper-blase attitude, because the games
leave very little to the imagination. When you
have really young children being given the
very latest-technology photo/video-game/
mobile-phone technology, I can’t help but
think that something of childhood is being
lost too quickly.
“However, to be fair, we tend to rediscover
the same young people a little later, when
48 – Together #15 December 09 - January 10 Together – 49You can also read
