BREAKOUT SESSION B4 Guiding The Primary Care Patient Who Uses Digital Tools For Weight Management

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BREAKOUT SESSION B4 Guiding The Primary Care Patient Who Uses Digital Tools For Weight Management
BREAKOUT SESSION B4
Guiding The Primary Care Patient Who Uses
   Digital Tools For Weight Management
           Mark Berman MD, FACLM

                                     #CIAHKHL
BREAKOUT SESSION B4 Guiding The Primary Care Patient Who Uses Digital Tools For Weight Management
CONFLICTS OF INTEREST

Chief Medical Officer, Better Therapeutics
BREAKOUT SESSION B4 Guiding The Primary Care Patient Who Uses Digital Tools For Weight Management
OUTLINE

    Background
The Role of the PCP
Digital Therapeutics
   AI is coming
BREAKOUT SESSION B4 Guiding The Primary Care Patient Who Uses Digital Tools For Weight Management
MAIN TAKE HOMES

Digital Health Tools In Primary Care:
1. Every nutrition, exercise, weight management tool has been digitized;
2. These tools work better with human support;
3. Current tools have not created new workflows in primary care;
4. PCPs should use the same clinical approach to digital tools as they did analog;
5. Currently, I can not give you evidenced based recommendation in each category — if
   there were really 1 best, there would not be 400,000 options;
6. Digital Therapeutics will eventually augment your approach;
7. AI is coming — automation will hopefully augment your efforts.
BREAKOUT SESSION B4 Guiding The Primary Care Patient Who Uses Digital Tools For Weight Management
BACKGROUND

             #CIAHKHL
BREAKOUT SESSION B4 Guiding The Primary Care Patient Who Uses Digital Tools For Weight Management
THE GREAT DIGITIZATION HAS HAPPENED
over 260 million U.S. smartphone users

   www.statista.com/statistics/201182/forecast-of-smartphone-users-in-the-us
BREAKOUT SESSION B4 Guiding The Primary Care Patient Who Uses Digital Tools For Weight Management
APP USE HAS EXPLODED
BREAKOUT SESSION B4 Guiding The Primary Care Patient Who Uses Digital Tools For Weight Management
MORE THAN 400,000 VARIATIONS
    Diet                          Fitness                              Behavior Change
-   Food diary apps           -   Wearable activity trackers       -   Health coaching services
-   Recipe collections        -   Exergames                        -   Tele-dietitians
-   Meal planning tools       -   Training & exercise video apps   -   Commitment services
-   Food & cooking blogs      -   Connected Gym Equipment          -   Behavioral economic tools
                                                                   -   Mindfulness tools

Tracking                          Convenience                          Misc
-   Wifi scales               -   On-demand groceries              -   Smartwatches
-   Home monitoring devices   -   Meal kits                        -   Self-help books
-   Dietary assessments       -   Meal delivery services
BREAKOUT SESSION B4 Guiding The Primary Care Patient Who Uses Digital Tools For Weight Management
A BEST IN CLASS EXPERIENCE: PELOTON…

                 —
                  —
                   —
BREAKOUT SESSION B4 Guiding The Primary Care Patient Who Uses Digital Tools For Weight Management
… CONNECTED TO STAVA & APPLE WATCH….

                  —
                   —
… CONNECTED TO MYFITNESSPAL.
THEN CAME THE DIGITAL DISILLUSIONMENT

            gartner.com/technology/research/methologies/hype-cycle.jsp
META-ANALYSIS OF WEB-BASED LIFESTYLE
  MODIFICATION ON WEIGHT CHANGE

                                          23 weight loss studies
                                               8697 participants
                                      2-3 lbs added weight loss
    S Kodama, K Saito, S Tanaka, C Horikawa, K Fujiwara, R Hirasawa, Y Yachi, K T Iida, H Shimano, Y Ohashi, N Yamada and H Stone / 21 June 2011
WHY THE DISSILUSIONMENT?

Speculation from an innovator:
1. Because of business forces, most innovations lack staying power. Even effective ones.
2. Effect size expectations are unrealistic given lack of primary care, public health and public
   policy support. The obesogenic environment (and culture) is far too powerful.
3. Automated dietary sensors are elusive. Feedback loops depend on willingness to log.
4. Existing tools amplify dietary culture, they are not changing culture.
5. Digital health companies (like diet companies) brilliantly use data to market success, while
   ignoring failure. They have not uncovered new recipes for sustaining behavioral change.
A case study in using data to present success:

                     •   35K participants, 22.7% with > 10% weight loss at 6 mo;
                     •   … but 10 million downloads (0.35%);
                     •   Only included those who used app for 6 mo;
                     •   No control group.
STILL, THE DIGITAL HYPE CYCLE CONTINUES…
   400 Million Medical Apps Downloaded Globally in 2018

                   gartner.com/technology/research/methologies/hype-cycle.jsp
THE ROLE OF THE PCP

                  #CIAHKHL
THINGS PCPS SHOULD KNOW

     #1
Your patients
  are using
digital health
   tools…
THINGS PCPS SHOULD KNOW
     #2
Dieting tools
  are most
common…
used in a yo-
yo fashion.

      Pourzanjani, A., Quisel, T. and Foschini, L., 2016. Adherent Use of Digital Health Trackers Is Associated with Weight Loss. PloS one, 11(4), p.e0152504.
THINGS PCPS SHOULD KNOW
     #3
 They work
when people
use them. But
lasting change
  is elusive.

        Pourzanjani, A., Quisel, T. and Foschini, L., 2016. Adherent Use of Digital Health Trackers Is Associated with Weight Loss. PloS one, 11(4), p.e0152504.
THINGS PCPS SHOULD KNOW
            #4                                                                      12 month, Randomized Controlled Trial
                                                                                                70 adults, BMI >25 and
THINGS PCPS SHOULD KNOW
             #4
  Connected
 interventions
   can offer
   additive
   benefit.
Adding an online program + pop management improved outcomes
   Baer H. et al. Effect of an Online Weight Management Program Integrated With Population Health Management on Weight Change: A Randomized Clinical Trial JAMA. 2020;324(17):1737-1746. doi:10.1001/jama.2020.18977
THINGS PCPS SHOULD DO
1. Provide “some” counseling & regular follow-up. (most PCPs
   won’t until training and reimbursement provided)
2. Present informed, expert view on fads/trends.
3. Emphasize skill-building over calorie-cutting.
4. Anticipate failure by framing objective as learning.
5. Provide the patient their macro health view, using risk
   factor data and evidenced-based goals.
THINGS NOT BEING DONE YET

1. Until patient-generated digital health data are summarized in
   actionable way for PCP, integrated into workflows, and
   reimbursed, these data will not be reviewed.
2. Unless app-makers present rigorous clinical trial data, along
   with cost-effectiveness data, PCPs should not recommend
   one consumer tool over another.
DIGITAL THERAPEUTICS

                   #CIAHKHL
DIGITAL THERAPEUTICS

‣ Clinically & Behaviorally Oriented

‣ Validated

‣ Regulated (De Novo/510K)

‣ Prescribed

‣ Reimbursed
Pear Therapeutics

 ‣ First digital therapeutic authorized by FDA
   to treat disease (Substance Use Disorder)

 ‣ Second digital therapeutic for Opioid Use
   Disorder authorized

 ‣ Sanofi & Novartis have invested in Pear

 ‣ Third therapeutic for Insomnia/Depression
   submitted
Akili Interactive & Others Follow
Digital Therapeutics May Enable Digital Biomarkers

Guthrie NL, Carpenter J, Edwards KL, et al. Emergence of digital biomarkers to predict and modify treatment efficacy: machine learning study. BMJ Open 2019;9:e030710. doi: 10.1136/bmjopen-2019-030710
WHAT IS THE FUTURE PCP ROLE?

Speculation from an innovator:
1. PCP’s will begin prescribing digital tools for diet and lifestyle-related diseases in the
   next 2-3 years;
2. PCP’s will be reimbursed for reviewing patient-generated data;
3. AI will begin to influence lifestyle-related care in 3-5 years.
4. Clinical data and financial impact will begin to be tracked automatically.
AI IS COMING

               #CIAHKHL
DIFFERENT TYPES OF “AI”

1. Automation
2. Chatbots
3. Machine Learning
4. Natural Language Processing
Chatbots are already in use:
•   Case study: Lark
•   Company claims 2 MM users & top 10 health
    app
•   Study of 250 users:
    •   70 judged “active” and analyzable;
    •   Mean weight loss of 2.4% at 21 weeks;
    •   76% had some weight loss.
https://www.youtube.com/watch?v=ty-kTUzMnjk
AliveCor KardiBand
   $200 + $100/year
Abbot Freestyle Libre CGM
                            Dexcom G6 CGM
TAKE HOMES

             #CIAHKHL
MAIN TAKE HOMES

Digital Health Tools In Primary Care:
1. Every nutrition, exercise, weight management tool has been digitized;
2. These tools work better with human support;
3. Current tools have not created new workflows in primary care;
4. PCPs should use the same clinical approach to digital tools as they did analog;
5. Currently, I can not give you evidenced based recommendation in each category — if
   there were really 1 best, there would not be 400,000 options;
6. Digital Therapeutics will eventually augment your approach;
7. AI is coming — automation will hopefully augment your efforts.
THANKS!
mark@bettertherapeutics.io
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