BRAD ROBINSON ELIKA MATHER - Welltodo

presented in partnership with

WEDNESDAY 6TH JUNE                                Location:
                                                  Core Collective, Level 22,
PROGRAMME                                         79 Anson Road, Singapore

6.15PM                      Guest arrival & registration
7.00PM                      Welcome remarks
7.15PM                      Panel discussion
8.15PM                      Audience Q&A
8.30PM                      Drinks & networking
8.45PM                      Optional tour of Core Collective
9.30PM                      Event ends

THE PANELISTS

 JESRINA ARSHAD         BRAD ROBINSON                     ELIKA MATHER
     PurelyB              Ritual Gym                  Kitchen by Food Rebel

ABOUT THE PANELISTS
JESRINA ARSHAD | PurelyB
Jesrina is the Co-founder and CEO of PurelyB.com. Launched in 2015, PurelyB is South
East Asia’s leading health and wellness online community portal. Providing holistic
wellness content on nutrition, fitness and mindfulness with a mission to transform
people’s quality of health and life through online guided solutions created by the best
health experts worldwide. In 2016 PurelyB launched Malaysia’s first holistic wellness TV
show with Astro, SE-Asia’s largest media entertainment group. Today they have
members spanning across 8 countries globally including US, Australia and UK.

Prior to PurelyB, Jesrina was Head of Digital Marketing & Strategy at Astro Malaysia
Holdings, Digital media manager at Mindshare Malaysia (Head of Digital for clients Maxis,
Astro & Sime Darby Group), and Web Designer & Developer at VLT (now Mckinsey Labs).
Jesrina holds a Bachelor’s degree in Multimedia Technology and Design from the
University of Kent, and a Master’s degree in Marketing.

BRAD ROBINSON | Ritual Gym
Brad Robinson is a Founder and Chief Executive of the award-winning Ritual Gym. With
over 15 years of global entrepreneurial experience, Brad is a proven business leader and
entrepreneur now driven by his desire to change the global fitness landscape, improving
lives along the way.

Prior to opening Ritual, Brad served as a Managing Partner for Empire Automation; an Asia
based market leader in CCTV and Security Systems Integrator for a wide range of
corporate clients that include casinos and many Fortune 100 businesses. Brad has also
served as the Managing Director for FreightWatch Group, Asia Pacific, where he was
responsible for the supply chain security needs of several Fortune 500 clients.

ELIKA MATHER | Kitchen by Food Rebel
Following a 10 year career in Corporate HR Consultancy, servicing a number of Fortune
500 Companies, Elika completed her training at the Institute of Integrative Nutrition and
launched Kitchen by Food Rebel and Elika Fit in 2015. Inspired as an answer to her own
health issues and the lack of healthy food options in the CBD, Elika set out to solve her
own problem knowing it was shared by many.

As the owner of Kitchen by Food Rebel and a certified Raw Food Chef, the cafe's mission
is to improve their customers health through a recipe of awareness, education & great
food. Elika provides education workshops & cooking classes onsite and works with a
number of local start‐up and suppliers to source quality fresh ingredients that can be
used in-house to make fresh meals daily.

As a Health Coach Elika works with individuals & companies and provides the truth about
nutrition enabling healthier lifestyles through coaching, consulting & healthy food.

THURSDAY 7TH JUNE             Location:
                              Shangri-La Hotel,
PROGRAMME                     22 Orange Grove Road, Singapore

8.30AM              Guest arrival & breakfast
9.00AM              Welcome remarks

9.25AM              Building a Brand by Pete Thew,
                    Yoga Movement

10.05AM             Building a Profitable Wellness
                    Business and a Mindset for Success
                    by Lauren Armes, Welltodo

10.45AM             Wellness break by

10.50AM             Networking break

11.00AM             Masterclass in Investment
                    powered by CRIB featuring
                    Albert Shyy (Burda Principles),
                    Eddy Lee (Coffee Ventures)
                    Jeffrey Liu (GuavaPass), Marcus
                    Chow (Bird & Bird ATMD)

11.50AM             Wellness break by
11.55AM             Networking break

12.05PM             An Explorers Mindset - keynote by
                    Grant 'Axe' Rawlinson
12.55PM             Closing remarks
1.00PM              Lunch & networking
2.00PM              Event ends

ABOUT THE SESSIONS
BUILDING A BRAND | Peter Thew
When building a brand, it’s important to “Stand for Something”. What do you want to say?
How do you want to be perceived in your market?

In this talk about Brand Building, we’ll define what a brand actually is in 2018, what are the
more important parts to focus on first, and a little bit about the speakers experience when a
company is lead by brand and service, versus being led by profit.

BUILDING A PROFITABLE WELLNESS BUSINESS & A MINDSET FOR SUCCESS | Lauren Armes
Over the course of 4 years, Lauren has met hundreds of highly successful entrepreneurs in
the wellness industry – to garner an understanding of what makes their businesses
successful and profitable.

In this session we will explore the common hurdles faced by entrepreneurs in wellness, and
how to overcome them. We'll find out what is standing between you and your own definition
of success, and why your mindset plays the key role in shaping this.

A MASTERCLASS INVESTMENT | Panel Discussion powered by CRIB
Leaning on industry experts, the session aims to provide pragmatic insight to help you
understand and navigate the investment journey and will provide points of view from four key
avenues of investment: early stage and mature stage, as well as input from an expert in
mergers and acquisitions as well as insights from someone who has been through the journey
themselves.

AN EXPLORERS MINDSET | Grant ‘Axe’ Rawlinson
An Interactive keynote sharing the 5 key traits of successful Explorer's. Traits which have
helped him achieve powerful goals in the world of business and exploration for over 20 years.
Artfully and professionally delivered through a combination of story-telling supported with
professional audio-visuals, Grant brings you on a journey through the world of extreme
adventure and presents scenarios where the audience must make key decisions along the
way to bring the learning points to life in a way your teams will never forget!

ABOUT THE PANELISTS
PETER THEW | Yoga Movement
In 2007, having finished his Marketing Degree at the University of
Hawaii, Peter Thew was moved to Bali to take on the regional
Marketing Manager Role for Global Youth lifestyle brand,
Billabong. A few years in, he was promoted to the Regional Brand
Management, overseeing branded solutions for existing markets,
and helping establish game plans for entry into new markets
throughout the region.

Bringing his passion for branding and a desire to address the
existing position of yoga in the Singapore market, Peter and his
wife created Yoga Movement. The YM Brand now has 6
established locations across the Lion City, that boast
complimentary Academy, Retail, and F&B offerings.

LAUREN ARMES | Welltodo
Lauren Armes is a business coach, speaker, writer and
entrepreneur. She founded Welltodo, a global industry network for
the wellness industry, in 2014. Welltodo is now respected as a
definitive voice for the business of wellness, spotlighting
innovation and trends, case studies and insights. As a company,
Welltodo helps people to build incredible businesses and careers
in the wellness industry – through its events, recruitment and
coaching services, and more.

ALBERT SHY | Burda Principal Investments
Albert heads Burda Principal Investments' Singapore office and
currently sits on the board of Zilingo, Carsome, and Priceza.
Previously he was at GREE Ventures from 2014 to 2017, where
he led the fund's investment team in Southeast Asia and India.
Prior to this, he served as a Director at Lazada Group, helping build
the company’s Marketplace business across the region. Other
professional experience includes co-founding an online menswear
company in the US and spending 5 years as a management
consultant at Monitor Group. He completed his MBA at the
University of California, Berkeley and did his undergraduate
studies at the University of Pennsylvania

ABOUT THE PANELISTS (CONTINUED)
EDDY LEE | Coffee Ventures
Eddy has invested in more than 50 US and Asian startups. He
relocated from Silicon Valley to Southeast Asia to Co-Found
Coffee Ventures so as to tackle unmet needs in Southeast Asian
markets.

The early stage fund focuses on people development, product-
market iteration, and go-to-market strategy. He mentors at
Stanford University’s StartX accelerator among other institutions
and was previously a consulting professor, a medical imaging
scientist, and a circuit design engineer.

JEFFREY LIU | GuavaPass
Jeffrey is the CEO of GuavaPass, the pan-Asian healthy living
community he co-founded in 2015 with Rob Pachter. GuavaPass
provides a community of fitness studios and healthy-living
experts, offering unlimited classes at premium locations across
Asia. Jeffrey was formerly the Head of Corporate Development at
BeachMint, a venture-backed social e-commerce startup in Santa
Monica. Additionally, Jeffrey ran the company’s Business
Intelligence and Analytics divisions. Jeff forefronted the merger
between BeachMint and Lucky Magazine, a Conde Nast subsidiary,
forming The Lucky Group.

Previously, Jeffrey helped launched a hedge fund in Singapore,
worked as an investment professional at a special opportunities
hedge fund in Chicago, and as an investment banker at Lehman
Brothers. Aside from the United States, he has lived in Hong Kong,
Taiwan, Singapore, and the Philippines.

ABOUT THE PANELISTS (CONTINUED)
MARCUS CHOW | Bird & Bird
Marcus is head of the Corporate Group in the Singapore office. His
practice focuses on mergers and acquisitions, private equity,
equity capital markets and regulatory compliance work. He also
advises on corporate governance and Singapore stock exchange
related matters. He is involved in regional cross border
transactions in PRC (including Hong Kong), Malaysia, Thailand,
Vietnam, Indonesia and India.

Marcus has previously worked at several international law firms in
New York, Hong Kong and Singapore. He has experience in a range
of industries including manufacturing, retail, construction, real
estate, food and beverage, banking and finance, airlines, mining
and agriculture and technology.

Marcus previously worked at Singapore Exchange Securities
Trading Limited where he was in the issuers' regulation
department in charge of vetting listing and IPO applicants and
enforcing continuing listing obligations on listed companies.

GRANT 'AXE' RAWLINSON | Human Powered Sales Explorer
Grant ‘Axe’ Rawlinson is the Human Powered Sales Explorer.
Born with an intense natural curiosity, for 20 years he has been
achieving powerful goals in the world of business and
exploration.

From the street level to the boardroom, and over 50 expeditions
across the globe including summiting Mt Everest and crossing
oceans and continents completely by human-power, Grant now
uses the knowledge he has gained to inspire and help sales and
business teams make more effective decisions by adopting the
mindset of explorers and ultimately achieve higher, harder and
more powerful goals.

A native of New Zealand, Grant lives in Singapore, is a
professional member of the Asian Professional Speakers
Association and is married to Stephanie with twin daughters
Kate and Rachel.

JOIN US
OPTION 1: Attend the Founder Series, Wednesday 6th June - SGD$65
(single event only - evening)

OPTION 2: Attend the Founder Series Plus, Thursday 7th June - SGD$165
(single event only - half day)

OPTION 3 (BEST VALUE): Attend the Founder Series and the Founder Series Plus,
Wednesday 6th and Thursday 7th June - SGD$200 (both events above - saving of 15%)

                                BUY TICKETS

FOR MORE INFO
Kate Sarginson - Market Director Asia
kate@welltodoglobal.com

Sinead O'Callaghan - Events & Partnerships Manager
sinead@welltodoglobal.com

THANK YOU TO OUR PARTNERS

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