Bounce Back Your Business (and Self!) during COVID-19 - Immigrant Services Society of BC
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COVID-19 Business Relief and Recovery
Bounce Back Your Business
(and Self!) during COVID-19
"Bouncing back" means being resilient and not letting hard times keep you
down. Here are some tips to keep you, and your business, bouncing back.
1. Accept negative emotions 2. Create new routines
Consider what is possible
the pandemic has
under our circumstances:
been difficult;
ramp up your social
it's reasonable to
media presence
grieve for the way
check in with clients
things used to be
prep accounting tasks
3. Reinvent self-care 4.
I
Reflect, relate, reframe
Think of new ways to reflect on your past activities
stay healthy & happy: relate and connect to others; show
new outdoor sites empathy for their situation
exercise daily reframe your activities by
eat healthy foods considering them from a differing
revisit music favorites point of view
5. Prepare for the future 6. Promote and sell
Get even more ready for success:
update operations planning Customers might want a new (or
update health and safety plans existing) opportunity to spend money:
communicate changes to employees, tell them about your promotions
clients and suppliers conduct regular check-ins to ask
consider pivots about what they would likeCOVID-19 Business Relief and Recovery
PANDEMIC STRESS
ON ENTREPRENEURS
BDC 2020 REPORT:
STRESS AND ENTREPRENEURS
39% depressed once a week
29% feel tired, low or low
energy once a week
BUSINESS DEVELOPMENT BANK OF CANADA. (NOVEMBER, 2020.) CANADIAN ENTREPRENEUR
MENTAL HEALTH AND WELL BEING REPORT. BUSINESS DEVELOPMENT BANK OF CANADA WEBSITE. RETRIEVED 25 JAN 2021 FROM
AFTER RESPONDING TO STRESS,
WE MUST COMPLETE THE CYCLE
Alarm Resistance Exhaustion
Stress causes an "alert" The body tries to get It's tiring and we
with hormone release. back to normal. need to recover.
Burgess, L. November 28, 2017. “What to know about general adaptation syndrome.”
Medical News Today Newsletter. Retrieved 25 Jan 2021 from
Nagoski, E. and Nagoski, A. 2019. Burnout: The Secret to Unlocking the Stress Cycle. Audible. [Audiobook]. Retrieved 27 Jan 2021 from
EFFICIENT WAYS TO RECOVER
AND COMPLETE THE CYCLE
Physical activity/movement
Focused breathing (at least 1.5
minutes)
Connecting with a loved one
Laughing hard
A 20-second hug
Crying
Creative expression
Brown. B. (Host) (2020, October 13) “Brené with Emily and Amelia Nagoski on Burnout and How to Complete the Stress Cycle.” (No.
45) [Audio podcast episode. In Unlocking Us with Brené Brown.] Retrieved 27 Jan 2021 from
PREVENTING STRESS: IS IT
POSSIBLE? THESE HELP.
Share the work load by delegating
what you can
Remember to practice self-care
Reach out to advisors for guidance
Don't spend more time on tasks than
each one needs (i.e., conserve
energy)
Increase communication
Business Development bank of canada. (N.D) Manage your overall energy instead of just time and tasks. Business development bank of canada Website. Retrieved 9 Feb 2021 from
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COVID-19 Business Relief & Recovery
emic ivot
Pand P Adapt
Pivot - to change the direction of a business
ivot must:
A p offer
a sus
uisness path taina
y o u r b ble
extend to pr
ofit
fit wit pa b iliti es - not
h long ca
term e r m in e goals
trends un d
intensi
fied by
the pa
ndemic Sample
pivots:
Cloth Restaurant
ing
reweries
B Retail
&
Servic
es
sks
Hand a
M
ce rds
Sanitizer Fa Delivery/Pickup Gift Ca
Guillén, M. July 7, 2020. How Businesses Have Successfully Pivoted During the Pandemic. Harvard Business Review. Retrieved 02 Feb 2021 from
Supported by:COVID-19 Business Relief and Recovery
PANDEMIC SELF-CARE
FOR ENTREPRENEURS
SELF-CARE: WHAT IS IT? SELF-CARE: MOST NEEDED AFTER
Self-initated actions to: STRESSFUL TIMES
stay healthy Alarm Resistance Exhaustion
prevent disease
manage long-term illness Stress causes an "alert" The body tries to get It's tiring and we
with hormone release. back to normal. need to recover.
In the pandemic, we need self-care more than ever before. Burgess, L. November 28, 2017. “What to know about general adaptation syndrome.”Medical News Today Newsletter. Retrieved 25 Jan 2021 from
Nagoski, E. and Nagoski, A. 2019. Burnout: The Secret to Unlocking the Stress Cycle. Audible. [Audiobook]. Retrieved 27 Jan 2021 from
Wikipedia
1. ACTIVITIES TO UNWIND 2. GET ENOUGH WATER
Note the relaxation activities of other + GOOD FOOD
BC entrepreneurs then find yours: Fruits and vegetable should
Daniel Frankel, CEO of Tap & Barrel
make up half of our plates
Restaurants: paddleboarding
for every meal and snack.
Kristi Miller, CEO of First West Capital:
reading and kayaking
Aim for 8 ounces of
Hon, D. (September 26, 2018.) Entrepreneur Of The Year 2018: Tourism + Hospitality. BC Business Magazine.
water/day. Canadian Cancer Society. (n.d.) Vegetables and fruit may help prevent cancer. Canadian Cancer Society.
Caddel, N. (October 4, 2019) Entrepreneur Of The Year 2019: Business Disrupter. BC Business Magazine. Healthlink BC. (n.d.) Drinking enough water. Healthlink BC.
3. HUMAN INTERACTION 4. MAKE SLEEP A PRIORITY
Too much alone time can Aim for 7 to 9 hours of good
take a toll on your health quality sleep per night
Make time to connect with Take a 10 to 30 minute nap
people with whom you between 1:00 and 4:00 if you
enjoy spending time feel tired
A phone or video chat can
re-charge your spirits
National Sleep Foundation. (February 2, 2015.) National Sleep Foundation Recommends New Sleep Times. Sleep Foundation.
McCurry, J. (August 8, 2014.) Japanese firms encourage their dozy workers to sleep on the job. The Guardian.
5. EXERCISE, IDEALLY OUTSIDE 6. SAY "NO" MORE OFTEN
Adults need at least 150 Saying no to requests that you don't really want
minutes of moderate to gives you more time for the things you prefer
vigorous physical activity Need some help? Here are a few ways:
per week decline
Exposure to nature refuse
reduces the stress resist
hormone cortisol talk back
Government of Canada. (n.d.) Canada's Food Guide: Physical activity and healthy eating.. Government of Canada.
make a stink
ignore
Selhub, E. and Logan, A. (2015.) Your Brain on Nature. Harper Collins. p. 3.
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rejectCOVID-19 Business Relief & Recovery
SELLING ONLINE: 8 STEPS
1 Market
Research
Figure out
5 Delivery
Are you confident about How will you get products
who needs your services? and services to your online
Is there a difference customers?
between your current and What cost is acceptable?
future online customers? What packaging is needed?
Build Online Return &
2 Presence 6 Refund Strategy
Not ready for a Have a written return policy: Shopify
website? Get a social offers a template that can help you
media page or page on Use return apps for ecommerce to make
seller platform. returns easier
Price your
3 Products Draw Attention through
7 Social Media
Choose 1 or 2 to start
Have new post at least
once a week to
maintain visibility
Choose a Payment Build an Email List for
4 Processer or Other Platform 8 Would-Be Customers
How will customers pay? Market and upsell with
Currency options coupons + special offers
Fees for you & customers Learn more about what
Security to protect they want and need by
against fraud interacting with list
members
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