BOOTCAMPS Summer 2023 - We make it happen
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We make
it happen
BOOTCAMPS
Summer
2023
What is a
bootcamp?
Bootcamps are immersive
programs that work closely with
companies and field specialists
to identify the needs of the
industry, adjusting the learning
experience of their participants to
the latest trends and practices.
It is an intensive course designed to train students
in the skills needed to start working immediately
on a specific area, and therefore focuses on
getting practical training in a short time to
give the necessary skills to those who want to
strengthen their requested knowledge while
networking with individuals and companies in
their respective fields.
EAE Business School Barcelona, BOOTCAMPS Summer 2023 2
Bootcamps 2023
At EAE, we work closely with Because of our vocation to promote and train Bootcamps are intensive courses designed to
future managers and leaders to the best of our train students and professionals with the need to
more than 5.300 companies from abilities, we have developed an immersive training start working immediately on a specific area and
different sectors, which allows course that allows us to impact people who want therefore focus on getting practical training in a
us to be updated with the latest to have a better understanding and develop a skill short time to give the necessary skills to those who
set that will allow them to apply it in their careers. want to strengthen their requested knowledge
trends and ever-changing industries while networking with individuals and companies
from expert professionals. in their respective fields.
Sports Sponsorship How to Build an MVP Data-Driven Decision
& Brand Management & Launch a Start-Up Making for Business
17th – 21st July 2023 10th – 14th July 2023 17th – 21st July 2023
Learn how to manage and operate a sports business. An immersive course that helps future entrepreneurs Acquire knowledge about different technologies and
The function, objectives, and strategies of sponsorship learn how to build their businesses from the start while best practices in the application of methodologies
from the sponsor’s point of view. What brands look for quickly determining if they have a viable business that impact business processes for the best data-driven
in a campaign and how they measure the return on opportunity and focusing on the crucial next steps. management. Learn first-hand about the difficulties
investment and challenges faced by professionals implementing
Meet founders, startup companies, and successful
these types of projects in the industry.
Opportunity to visit different sports clubs, entrepreneurs to learn about their experiences and
organizations, and sporting marketing agencies to innovative skills and gain experience with building new Company visits aim to understand how all these
get to know the reality of the sports industry and in ventures with interdisciplinary teams. concepts and technologies can be used in the day-to-
this way expand the contents that are worked on in day running of an organization.
the bootcamp.
*These company visits are for reference only, and are subject to change depending on
availability. The final itinerary will have a similar scope and tenor to this proposal. EAE Business School Barcelona, BOOTCAMPS Summer 2023 3
Why EAE
Business School?
EAE is to Barcelona what Barcelona
is to EAE: welcoming and open;
dynamic and flexible; creative and
technological; modern and innovative.
Our school, just like our city, offers
endless opportunities to develop both
personally and professionally thanks
to the great concentration of talent The need for professional training
is constant, as the world around
and ideas that end up becoming us is uncertain. In this new reality,
tangible human and economic wealth. we have developed protocols
and methodologies in order to
make sure that our students can
continue to receive a high-quality
+65,000 education and keep developing
executives have passed professionally at our campus. We
through EAE’s classrooms are a community committed
to education, wellbeing, and
72 countries everyone’s safety. Since being
founded in 1958, over 65,000
5 continents executives have passed through
represented in EAE’s EAE’s classrooms. The school
classrooms has participants from over 72
countries on five continents,
95% with 95% of the students having
professional experience.
students with
professional experience
EAE Business School Barcelona, BOOTCAMPS Summer 2023 4
To whom?
The bootcamps are for individuals
that have some academic background
from their studies or professional
experience and would like to
further their knowledge to apply
them to their work experience.
It is also for those who would like
to have an immersive experience
with the best entrepreneurs and
professionals in the field. Students
will participate in different
organizations and companies
to understand their day-to-day
operations and how they face the
many challenges that come from
managing a business.
EAE Business School Barcelona, BOOTCAMPS Summer 2023 5
A Business Program directors
School for
Explorers
More than a business school.
Welcome to the international business school Francesc Armando Faustino
that champions innovation as its mother tongue. Cruces Salvador Lozano
Sport Management Marketing & eCommerce Data Intelligence &
Welcome to the meeting point between people, Master’s Director Master’s Director & Start- Analytics Director
ups EAE Lab Director
companies and the business environment. Welcome
to a global ecosystem where professionals and
entrepreneurs connect with a purpose. Welcome
to where we drive sustainable employability
in society. Welcome to the here and now.
What What What Moves Us
Inspires Us Defines Us (Forward)
We are EAE Business School We have an explorer spirit that Being an innovative business
and we have a purpose that takes us beyond what is expected school, a reference in the
drives us to do everything from a business school. We are international arena; a business
we do: promoting positive, as international as we are close school that trains people-
constant and sustainable to you. We anticipate and adapt professionals for the real and
change through training, to the context in which we live tangible transformation of
knowledge and research. through practical programmes that companies and society.
are centred on the participants.
We foster critical observation and
innovative thinking in people, so
that they will lead the sustainable
transformation of organisations.
EAE Business School Barcelona, BOOTCAMPS Summer 2023 6
Our Bootcamp Our methodology aims to improve participants’ skills through
training and mentoring. The training is structured with a
Methodology series of mechanisms that perfectly balance the student’s
development while experiencing the innovative environment
of Barcelona in the company of the best EAE trainers.
These mechanisms have been designed to provide the best
training possible, focusing on the following pillars: Mentoring,
Knowledge Application, Networking and Environment.
Knowledge Global
Mentoring Application Networking Environment
As part of the intensive training, Training conducted by industry We believe that providing a space where Catalonia has established itself as a
key speakers will join the course to experts to prepare students successful leaders, peers and educators leading centre for start-ups in Southern
talk about the different approaches for the highest capacities. can meet can enhance students’ Europe, producing exciting start-ups
they have used to succeed in ability to connect and find future in a wide range of industries and
their respective careers. partners and mentors, maximising nurturing them from early stages to
the intensive course experience. unicorns. We believe that training in
the midst of this innovative hub will
be beneficial for students as they will
get to know real, Barcelona-based
companies and develop their skills
in the best possible environment.
EAE Business School Barcelona, BOOTCAMPS Summer 2023 7
BOOTCAMP
Sports Sponsorship
& Brand Management
EAE Business School Barcelona, BOOTCAMPS Summer 2023 8
BOOTCAMP
Sports Sponsorship
& Brand Management
At EAE, we work on aspects
such as leadership, innovation,
public speaking and negotiation
from a practical and experiential
perspective. Through a programme
of visits to centres and reference
institutes in the sports industry,
you will experience first-hand what
managing a sports business is like.
The Bootcamp programme is an opportunity
to learn about the reality of the sports industry,
adapted to current trends that will allow you to
Purpose Objective
manage any department in clubs, associations,
Experience first-hand Deepen your knowledge of Our learning methodology
local companies or multinational sports the reality of the sports the areas of the sport that and our close relationship
companies and network with a wide range of management industry. are trending and have the with the business world
people from the industry and colleagues. We greatest potential for growth, will provide you with
focus on some of the soft skills that we believe as well as the difficulties and practical experience in the
are critical to working in this complex and challenges professionals resolution of real industry
changing industry. face in implementing these cases in collaboration with
methods in the industry. companies from the sector.
EAE Business School Barcelona, BOOTCAMPS Summer 2023 9
BOOTCAMP
Sports Sponsorship Schedule
& Brand Management 9h to 19.30h
Monday to Friday
Governance Facilities Digital Strategy Legal Sponsorship Hands On
Knowledge of the This course provides As part of the digital Environment Sponsorship and Trainning
organisations that participants strategy of sports commercial revenue
This course will Apply the knowledge
govern and regulate with an intensive organisations, are one of the financial
introduce the student gained in the various
sport at the national understanding of the digital marketing mainstays of major
to the financial courses and develop
and international various key aspects of is an overarching sports companies and
structure and the and present a pitch to
level, as well as working in different tool to activate and the primary source
criteria of control find sponsors at various
their jurisdiction types of organisations increase sales and the of revenue for many
and management of sports organisations,
and hierarchy as a that manage venues, opportunities that others. This course
sports properties as create brand
necessary part of sports such as public venues, digital channels open will look at current
well as their legal and awareness, understand
business management. fitness centres or up for organisations to sponsorship strategies
regulatory context. the legal context of
private clubs. shape their products. from different angles:
the sports industry,
from the perspective
while developing a
of the sponsored, but
sense and criteria for
also the sponsor’s
selecting key sponsors
point of view.
for your clients.
EAE Business School Barcelona, BOOTCAMPS Summer 2023 10BOOTCAMP
Sports Sponsorship
& Brand Management
Company visits
CATALUNYA SPEED CIRCUIT:
Barcelona offers unique we discover what lies behind a
opportunities to meet face-to- place that hosts major events
face with some of the leading such as Formula 1 or Moto
national and international GP, but also offers important
sports organisations. We will activities throughout the rest of
use the opportunity of the the year.
residency to make some of the
following visits:
SPORTS MARKETING AGENCY:
We learn about the daily work
of a sports marketing agency
that works with leading brands
and companies to promote
the careers of professional
athletes by optimising their
performances, strengthening
their personal brand and
monetising their careers.
EAE Business School Barcelona, BOOTCAMPS Summer 2023 11BOOTCAMP
How to Build an MVP
& Launch a Start-Up
EAE Business School Barcelona, BOOTCAMPS Summer 2023 12BOOTCAMP
How to Build an MVP
& Launch a Start-Up
In this bootcamp, you will
acquire the entrepreneurial
skills and techniques that will
improve the chances of success
for your business or projects.
Through a network of contacts,
visits from experts and the
identification of steps that lead
to success, participants will learn
from the experiences of successful
entrepreneurs on how to start
and grow their businesses.
Purpose Objective
Encourage creativity and To enable participants
turn ideas into projects. to take a project from
concept to MVP.
EAE Business School Barcelona, BOOTCAMPS Summer 2023 13BOOTCAMP
How to Build an MVP Schedule
9h to 19.30h
& Launch a Start-Up Monday to Friday
Stakeholders Customer Business Financials for Master Class Hands On
& Value Journey & Model Canvas Entrepreneurs Pitching Trainning
Through an overview Lightning The Business Model Financial literacy Learn how to Learn how to
of the stakeholder Canvas provides enables entrepreneurs effectively express develop and launch
Customer journeys
value, students can visual representation to take responsibility your ideas by your minimum
map how your
understand better of a business model, for their financials and developing a viable product.
customers use
how to create the best highlighting all key maintain a sharp focus pitching strategy.
your products and
possible levels of return strategic factors. on costs, which are
services. Measure
for their stakeholders. It allows students critical in maximizing
and understand the
a tool to analyse, a business’s chance
problems, needs
structure, and evolve of survival.
and experiences
a business while
that customers or
always keeping the
buyer persona goes
bigger vision in mind.
through before
making a purchase.
EAE Business School Barcelona, BOOTCAMPS Summer 2023 14BOOTCAMP
How to Build an MVP
& Launch a Start-Up
Company visits
CAMPUS 42 – NO CODE
Barcelona is a growing hub of Campus visit to learn first-
international and national talent hand about the experiences
aimed to develop and create the next of joining and building a
batch of successful startups while company.
striving to innovate and find the
best methodologies to apply in their
companies.
Entrepreneurial testimonies and
company visits will allow us to gather
insights into the minds that have
built successful businesses while INNOVATION AND
remaining at the top of their game in RESILIENCE
this competitive landscape: We will meet entrepreneurs
and leaders that had to adapt
to the market while managing
the real-time complexities of
the market pulse, customer
tendencies, competitive
pressures, and brand position.
monetising their careers.
EAE Business School Barcelona, BOOTCAMPS Summer 2023 15BOOTCAMP
Data-Driven Decision
Making for Business
EAE Business School Barcelona, BOOTCAMPS Summer 2023 16BOOTCAMP
Data-Driven Decision
Making for Business
Hands-on training in the
use of quantitative methods
and software for making
successful business decisions.
Hands-on training in the use of
quantitative methods and software
for making successful business
decisions. Deepen knowledge of
various technologies and best
practices in applying methodologies
that impact business processes for
optimal data-driven management.
Purpose Objective
This bootcamp consists of a mix Acquire knowledge about Gain an analytical mindset
various technologies and for better decision-making
of different components grouped methods that directly in your business and use
around different axes that are an or indirectly affect data to make informed
extension of the overall bootcamp. the world of data. and verified decisions to
drive business growth.
EAE Business School Barcelona, BOOTCAMPS Summer 2023 17BOOTCAMP
Data-Driven Decision Schedule
9h to 19.30h
Making for Business Monday to Friday
Business Cybersecurity Data Science Analytics Data Hands On Trainning
Analytics and Data & AI Operations Governance This workshop focuses on
some of the main tools in
How analytics Protection Advanced analysis Organise IT needs How to structure
the world of Analytics. These
facilitates business options and how concerning data and and manage data
Security challenges in tools allow us to perform
decision-making. An to approach these their relationship within an organization
data protection and both data visualizations and
explanation of how to projects effectively. to the rest of the to ensure its value
how cybersecurity dashboards for decision-
approach each of the business organisation. to the business.
helps to solve them. making in the organization
technical problems
as well as Data Science and
from a business
Artificial Intelligence projects.
point of view and
This workshop gives an
what processes and
introduction and overview
indicators are necessary
of how Python and PowerBI
to solve each decision.
work, their main uses and
examples of use cases.
EAE Business School Barcelona, BOOTCAMPS Summer 2023 18BOOTCAMP
Data-Driven Decision
Making for Business
Company visits
T-SYSTEMS
T-Systems is a German There will be a company visit
multinational IT services and to Barcelona’s T-Systems
consulting company founded headquarters to discuss their
in October 2000 and part of innovative approaches, Cloud
the Deutsche Telekom Group. Business Labs & Academy,
It operates in 27 countries with Data Exploitation & AI Case,
38,000 employees. and the overall data-driven
management approach.
EAE Business School Barcelona, BOOTCAMPS Summer 2023 19eaebarcelona.com
Queremos dar las gracias a todos los
Campus Barcelona
miembros de la Comunidad EAE: alumnos,
antiguos alumnos, claustro y staff, que han C/ Aragó, 28 08015
hecho posible este catálogo. Un colectivo C/ Aragó, 55 08015
de personas que representan la filosofía C/ Tarragona, 110 08015
y los valores que nos guían en nuestro
apasionante viaje. We make it happen.
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