Blue moon Authentication - UI concepts, Problems and recommendation Agradoot Ghatak UED-IDC

 
CONTINUE READING
Blue moon Authentication - UI concepts, Problems and recommendation Agradoot Ghatak UED-IDC
Blue moon Authentication
UI concepts, Problems and recommendation

Agradoot Ghatak
UED-IDC
Blue moon Authentication - UI concepts, Problems and recommendation Agradoot Ghatak UED-IDC
It’s a password reset
                     technology Blue Moon
                     authentication technology
                     takes an entirely different
                     approach from traditional

W
hat ?
                     password reset schemes and
                     thereby resists common
                     attacks.
        It authenticates you by knowing what you
        like and dislike.
Blue moon Authentication - UI concepts, Problems and recommendation Agradoot Ghatak UED-IDC
Reduced online fraud from
           password theft.
           Personal preferences are
           more stable than long-term

W
hy ?
           memory.

       This is based on well known in
       psychology research.

       A system based on personal
       preferences is also less vulnerable
       to data-mining attacks than one
       that relies on more easily
       searchable facts.
Blue moon Authentication - UI concepts, Problems and recommendation Agradoot Ghatak UED-IDC
A     ssumption ?

People lie to increase security then
forgot.

Avoid memory Use preferences.
Preferences are not forgotten,
change rather slowly.
Blue moon Authentication - UI concepts, Problems and recommendation Agradoot Ghatak UED-IDC
The researchers, Anya Hurlbert
                                                                      and Yazhu Ling of Newcastle

 D      rivers
                                                                      University, the United Kingdom,
                                                                      found that women tend to prefer
                                                                      pink – or, at least a redder shade
                                                                      – while men fancy blue.

 Human preferences are fuzzy. (
                                                                     Cricket is the most favorite game
 Likes and dislike ) are largely                                     in India. But nobody knows in
 driven by –                                                         Latin America.

 - Gender
 - Age                                                                The second best favorite food is
 - Ethnicity                                                          Italian, Third is Chinese, Fourth
                                                                      is Indian.
 - Economic stand
 - Social stand
 - Religion                                                           The popularity of Bill Clinton After
                                                                      Gulf war is drastically fallen.
 - Physique
 - Division of labor etc
The importance of any consensus of people's likes and dislikes, and the
practical value thereof, are often obtunded by the large variances of
human hedonic behavior within and between people. RUBACKY E. P,
ASTM special technical publication
Blue moon Authentication - UI concepts, Problems and recommendation Agradoot Ghatak UED-IDC
Blue moon Authentication

 Problems
Blue moon Authentication - UI concepts, Problems and recommendation Agradoot Ghatak UED-IDC
Human preferencesUmm. are fuzzy. (
                            Ambiguous !
Likes and dislike ) are largely
driven by –

- Gender
                                          The Problem 1 -
- Age               I never hard it
- Ethnicity                               If you don’t know
- Economic stand                          what is it, How can
- Social stand
- Religion                                you vote for it.
- Physique
- Division of labor etc

                 What is it ?
Blue moon Authentication - UI concepts, Problems and recommendation Agradoot Ghatak UED-IDC
The Problem 2 -
  Korean prefer Martial   Media channel, newspaper,
     art more than        Market researcher often do
        Chinese           many survey about public
                          penetration. The common likes
                          and dislikes are collected
  In Brazil soccer is     either from online survey or in-
     everybody’s          field feedback. Later applying
       favorite           it is rather easy to derive a
                          continuous probability
                          distribution function if sampling
                          is correctly taken.
                          Hence not free from data
                          mining.
In India those who play
Golf are mostly extreme
 rich, urban and aged.
Blue moon Authentication - UI concepts, Problems and recommendation Agradoot Ghatak UED-IDC
In a clever experimental design,
                                             The Problem 3 -
Marcus, et al (1995) tested the validity
of the rational choice model, the
                                             Likes and dislikes are based
symbolic politics model, and their own       on
affective intelligence model. First,
subjects were given the opportunity to       -Emotion, Emotion goes on
rate a wide variety of different groups
according to their likes and dislikes.       and off for everyone
This procedure enabled subjects to
“rely on their previously secured            -Thinking
affective disposition ...” Two weeks later
the same subjects were confronted with       -Feeling
alternative scenarios involving actions
of groups that they had rated as “least-
liked.”
                                             -And these are subject to
                                             change.
                                             How does a person recall
                                             from long term memory
                                             about the preferences set
                                             for one website, if likes and
                                             dislikes plays highly
                                             cognitive ?
Blue moon Authentication - UI concepts, Problems and recommendation Agradoot Ghatak UED-IDC
The Problem 4 -
               Security vs. Usability

               Any online form filling is a
               bitter task.
               Good design should
Is it really   certainly reduce number of
possible to    clicks. This authentication
avoid          demands more user clicks.
memory ?

               There is a high rated chance
               of either user randomly click
               and desperate to complete
               the task or can chose 1st or
               last six items blindly as to
               save time and frustration .
Blue moon Authentication

 Proposals
Proposal – 1(a)
Proposal – 1(a)
A text phrase require
knowledge, but a shape is
only about a feeling, emotion
and thinking. The same
image an American
assumes a coffee mug but
a Mongolian may think an
ostrich egg. No matter.
Proposal – 1(b)
Design images considering
the Psychology of human
fascination about shapes and
images.

“In our studies at Leicester University of some
everyday likes and dislikes, we compared the
responses of children of various ages and of
young adults. Instead of artificially making
subjects familiar with various materials by
repeated exposures during the experiment, we
have used
objects which, for cultural reasons, are already
to varying degrees familiar to people of different
ages. We have thus investigated materials
ranging from complete novelty to extremely high      The psychology of
levels of familiarity indeed.”                       human fancy – Andrew Colman and
                                                     Wladyslaw Sluckln
Proposal – 1(c)
Images are to design with
extreme care that – They should
not look visually biased.

Example- ( Don’t use )

Natures beauty      Well composed                        Foods that
                                          Erotic                           Avoid common
( sunrise, sunset   images                               everyone prefer
                                          ( sex sells                      interest images
etc )               ( rule of third aka                  ( ice-cream )
                                          everywhere )                     like flower,
                    photography)                                           children etc.

    Human psychological development also involves
    preferences for the familiar .
Things that are easier to picture are easier to understand.

 Proposal – 1(d)
Misc-

- Design images with line art, vector shape and 4-8 bit color depth.
It will also resolve accessibility issue. ( will help to reduce loading
time )
- Design Images with same style and shade in terms of patterns.
Like XP, Vista, Mac define an unique Blue moon style for showing
images.
- Using likes and dislike smiley is a very good usable approach.

                           Current Loading time
                           is too much.!
Proposal – 2

                                                                    I know if I click this
                                                                    I will able to see
                                                                    list of food picture.
Use iconic tabbing rather text based tab. Do not                    But If I click on
increase tab more than five.                                        ‘Music’ can I see
Using a textual category will always create a mental segmentation   the image of
even long before visiting the actual tab.                           saxophone ? Or
As we required selecting of images only for authentication,         the photo of Cliff
categorizing may perceive a feel of restriction. Essentially when   Richard ?
you wont find as per your presumption, it tends longer time to
select also.
Proposal – 3

                                                                  Ahh. I can not able
                                                                  to select first six as
                                                                  my likes and the
Randomize image position with every forget                        next six are my
attempt.                                                          dislikes. The
Helps to focus user’s preferences only on the image he likes or   pictures are not
dislikes but not on the display geometry.                         stable.
Proposal – 4

                                                                     Except this football
                                                                     I dislike everything.

Reduce number of dislikes.                                           I can not actually
Helps to reduce number of clicks and selection as likes are always   dislike this but
easy to say than dislike. Therefore dislikes are easy to forget in   somehow not liking
terms of long term memory. We can reduce the number of dislikes.     also. Well click and
                                                                     proceed for now.
                                                                     Later I will see.
An Overly Optimistic Attitude towards
Life Leads to a Dulling of Emotion
The success of
Blue Moon
authentication
lies how
efficiently we
can optimize the
‘Somewhat
like’. And ‘Don’t
know’ subset
area.
Future Research required
1. Duration of persistence
– Human preferences. And
how much shot term (
cognitive memory ) used.

2. Psychological
justification for Fuzzy
mathematical model (
Fuzzy set ) in terms of
human preferences.
How far can we hack
behavioral preferences
using fuzzy logic theory. ?
The practice of simplicity
Simplicity is not the goal. It is the by-product of a good idea
                       and modest expectations.- Paul Rand

                             Agradoot Ghatak PayPal IDC
You can also read