Biden 2020 campaign toolbox - An overview of former Vice President Biden's campaign for the 2020 presidential election including advertising ...
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Biden 2020 campaign toolbox An overview of former Vice President Biden’s campaign for the 2020 presidential election including advertising spending, campaign staff, and more July 29, 2020 Producer National Journal Presentation Center
Roadmap Campaign overview Fundraising and spending Endorsements Potential VP and cabinet picks Polling
Biden for President campaign overview
Slogan: Headquarters: Website:
"Our Best Days Still Lie Ahead" Philadelphia, PA joebiden.com
Key Staff
Campaign Manager Deputy Manager General Election
Political Director Chief of Staff
Jennifer O’Malley and Comms Dir. Strategist
Erin Wilson Zeppa Kreager
Dillon Kate Bedingfield Greg Schultz
Deputy Campaign Deputy Campaign National Press National Press Traveling National
Manager Manager Secretary Secretary Press Secretary
Pete Kavanaugh Rufus Gifford Jamal Brown TJ Ducklo Remi Yamamoto
Deputy Campaign National Organizing National Finance Chief Financial
Digital Director
Manager Director Director Officer
Katie Petrelius Rob Flaherty Saloni Multani
Natalie Quillian Kurt Bagley
Senior Advisors
Symone Sanders Cristobal Alex Brandon English Anita Dunn Karine Jean-Pierre
Strategist and CNN Former President, Senior advisor, GPS Managing director, Political analyst,
political commentator Latino Victory Project IMPACT SKDKnickerbocker MSNBC
Sources: National Journal Research, Network Science Initiative, Ballotpedia, Democracy in Action.
Slide last updated on: July 27, 2020 3Former Vice President Biden has quickly adapted his
campaigning efforts amid the coronavirus pandemic
Campaign podcast Virtual events
• On March 29th, Biden launched “Here’s the Deal” • The Biden campaign is hosting events and fundraisers
• The podcast has featured former 2020 in a digital format
presidential contenders including Gov. Jay Inslee • A virtual fundraiser for Chicago area high-dollar
(D-WA) and Sen. Amy Klobuchar (D-MN) donors will include a Q&A session with Biden and
• The podcast has not only focused on the former Obama Commerce Secretary Penny Pritzker
coronavirus pandemic, but has also featured • The Biden campaign also hosted a virtual town hall
conversations on climate change and the with Sen. Kamala Harris (D-CA) about the
upcoming election “disproportionate impact of COVID-19 on
communities of color.”
Social media livestreams Local news appearances
• Biden has begun to utilize social media platforms • In response to decreased visibility due to the
such as Facebook for live-streamed speeches and coronavirus outbreak, Biden has been interviewed by
Q&A videos, and Instagram where he recently outlets in battleground states to air before Trump’s
joined a quarantine party hosted by DJ D-Nice briefings
• Sen. Sanders’ endorsement was announced via a • The appearances are aimed at groups of voters that are
live-stream on social media where he joined Biden key to Biden’s election in November, such as suburban
and they talked about various issues residents, younger voters, and nonwhite voters
Sources: Washington Post, NBC News, Grist, Washington Post, Chicago Sun Times, Axios, NBC News, Santa Fe New Mexican, Florida Politics, NPR, CNN.
Slide last updated on: April 28, 2020 4Roadmap Campaign overview Fundraising and spending Endorsements Potential VP and cabinet picks Polling
So far, President Trump has outraised former Vice President
Biden
FEC FILINGS AS OF JUNE 30, 2020
■ President Donald Trump ■ Former Vice President Biden
$342,699,051
Receipts
$278,853,304
$237,285,774
Disbursements
$169,935,828
$113,024,981
Cash on hand
$108,917,476
Sources: Federal Election Commission.
Slide last updated on: July 24, 2020 6Spotlight: advertising spending and media presence
SPENDING BETWEEN JAN. 5, 2019 AND JUL. 18, 2020
Facebook likes: Twitter followers: Instagram followers:
1.9 million 7.4 million 2.9 million
The Biden campaign announced its first TV ad buy of the general
election, a $15 million investment, in June 2020. The ads will air in
Arizona, Florida, Michigan, North Carolina, Pennsylvania, and
Wisconsin as well as on national cable, with Spanish-language ads
to be aired specifically in Arizona and Florida.
Targeted Facebook spending by gender
■ Male ■ Female ■ Unknown
26.5M
62.8% 36.1%
16M
Targeted Facebook spending by age group
■ 13-24 ■ 25-44 ■ 45-64 ■ 65+
31.3% 39.1% 24.0%
Facebook Google
Note: Social media counts are sourced from campaign social media accounts for contenders that also have official House or Senate accounts
Sources: National Journal Research, Bully Pulpit Interactive, New York Times.
Slide last updated on: July 27, 2020 7Roadmap Campaign overview Fundraising and spending Endorsements Potential VP and cabinet picks Polling
Former VP Joe Biden received over 100 endorsements from
U.S. representatives during the primaries
ENDORSEMENTS AS OF APRIL 8, 2020
Notable endorsements
Former president endorsements
• President Barack Obama
Former 2020 presidential candidate endorsements
• Rep. Tim Ryan (D-OH-13) • Sen. Kamala Harris (D-CA)
• Rep. Seth Moulton (D-MA-6) • Sen. Cory Booker (D-NJ)
• Sen. Amy Klobuchar (D-MN) • Entrepreneur Andrew Yang
• Former Rep. Beto O’Rourke • Sen. Kristen Gillibrand (D-NY)
• Former Mayor Pete Buttigieg • Rep. Tulsi Gabbard (D-HI-02)
• Former Mayor Michael Bloomberg • Sen. Bernie Sanders (I-VT)
114 • Former Rep. John Delaney • Sen. Elizabeth Warren (D-MA)
34
27
20 18 15
7 7
Representatives DNC members State legislative Mayors Statewide office Senators Dropped out Governors
leaders holders candidates
Sources: FiveThirtyEight, Slate, CBS News.
Slide last updated on: April 28, 2020 9A handful of prominent Republicans have publicly announced their
refusal to vote for Trump in 2020 and their endorsement of Biden
Carly Fiorina
The former presidential candidate said that she will be voting for Biden in 2020, as she felt the United States needed “real
leadership that could unify the country.”
Colin Powell
In the wake of George Floyd’s death and the ensuing protests, the former Secretary of State announced that he will be voting
for Biden in 2020. He claimed that Trump has “drifted away” from the Constitution and he is particularly troubled by
Trump’s “way in which he was going around insulting…anybody who dared who dared to speak against him.”
Sen. Mitt Romney (R-UT)
Romney voted to convict President Trump in February’s impeachment trial and announced that he would not be voting for
Trump in 2020. However, Romney has been upfront that he will not vote for the Democratic candidate, telling The Atlantic
that he might write in his wife’s name instead, as he did in 2016.
Undecided Republicans Other noteworthy Republicans
•Senator Lisa Murkowski (R-AK) said she was “struggling” to •James Mattis, although a non-partisan former military leader,
support Trump’s re-election following James Mattis’ public rebuke has openly denounced Trump after leaving his administration
of the president •Following the George Floyd-related protests, Mattis labeled
•Former president George W. Bush has reportedly decided not Trump “the first president in my lifetime who does not try to
to support Trump in 2020, although he has not yet made any public unite the American people”
statements •Similarly, John Kelly, Trump’s former chief of staff and
•Former Florida governor Jeb Bush also is currently undecided homeland security secretary, publicly stated that he agreed with
•Cindy McCain, Sen. John McCain’s widow, will supposedly vote Mattis’ critiques
for Biden, but hasn’t made any public statements
Sources: Axios.
Michelle Schrier | Slide last updated on: July 8, 2020 10Republican Party members have recently established a number of
anti-Trump and pro-Biden PACs and organizations
43 Alumni for Biden Right Side PAC
Founded July 2020 Founded June 2020
• Includes hundreds of members of George W. Bush’s • Founded by Matt Borges, the former head of the Ohio
administration, including former Cabinet members Republican Party, and Anthony Scaramucci, Trump’s
and other senior advisers former White House communications director
• Plans to make public a list of its some of its higher-profile • Initially targeting battleground states of Michigan,
members in the next few weeks Wisconsin, Pennsylvania, Arizona, North Carolina and
• Distinguishes itself with a greater emphasis on “positive Florida
messages to reinforce Biden’s campaign” • More information on key donors will be released in mid-
July with upcoming public filing of contributions with the
FEC
Republican Voters Against Trump The Lincoln Project
Founded May 2020 Founded December 2019
• A coalition of Republicans, former Republicans, • Led by George Conway (Trump counselor Kellyanne
conservatives, and former Trump voters Conway’s husband), Steve Schmidt, John Weaver, and
• Aims to amplify the voices of this portion of the voting Rick Wilson
population who cannot support Trump moving forward • A “broadly conservative” organization motivated by a
• Emphasis on getting white, college-educated, suburban loyalty to the Constitution
Republicans to vote for Biden • A focus on persuading (often through TV ads)
disillusioned conservatives to vote against Trump and
Trumpism, even if it means Democratic control of the
Senate and the House
Sources: The Lincoln Project, Republican Voters Against Trump, Axios, 43 Alumni for Biden, The Hill.
Michelle Schrier | Slide last updated on: July 8, 2020 11Roadmap Campaign overview Fundraising and spending Endorsements Potential VP and cabinet picks Polling
There are 12 women on Biden’s shortlist of potential running mates
Vice presidential contenders mentioned by Biden or his advisors
Senator Kamala Senator Elizabeth Rep. Karen Bass
Harris (D-CA) Warren (D-MA) (D-CA-37)
Former National Rep. Val Demings Governor Michelle
Security Advisor (D-FL-10) Lujan Grisham (NM)
Susan Rice
Atlanta Mayor Senator Tammy
Senator Tammy
Keisha Lance Duckworth (D-IL)
Baldwin (D-WI)
Bottoms
Governor Former gubernatorial
Governor Gina
Gretchen candidate Stacey
Abrams (D-GA) Raimondo (RI)
Whitmer (MI)
Insiders to the vetting process declined to name additional contenders and expressed that the process is fluid. Additional
candidates may still be invited to participate in the review process. Stacey Abrams has not been named by Biden or his
advisers, though many speculate she could be in the running.
Source: The Washington Post, ABC News, The New York Times.
Yanelle Cruz | Slide last updated on: June 30, 2020 13Biden’s advisers are beginning to strategize Biden’s “Return
to Normal” plan
While it is unclear if Former Vice President Biden will announce potential cabinet members before the election, many of
his top advisers have begun strategizing who could be appointed to key positions. Many potential contenders are former
Obama administration officials that Biden knows and trusts. Officials have yet to run a process to surface new talent,
but it is expected that they will do so.
Cabinet and key position contenders mentioned by Biden’s advisors
Former Secretary of State John Kerry could Sen. Elizabeth Warren could be a contender for
return to his old position or be appointed to a new Treasury Secretary.
position devoted to climate change.
Jamie Dimon, chair and CEO of JPMorgan Chase
Former Undersecretary of Defense Michèle
and Anne Finucane, vice chair of Bank of
Flournoy could be a top contender to be in charge of
America, are two other possibilities for Treasury
the Pentagon.
Secretary.
Former Mayor Mike Bloomberg could be Sen. Kamala Harris could be a contender for attorney
appointed to be the head of the World Bank. general if she is not chosen as his running mate.
Former Deputy Attorney General Sally Yates Former National Security Adviser Susan Rice
is a top contender for attorney general. could be appointed as Secretary of State.
Former Mayor Pete Buttigieg could be appointed Tom Nides, a Morgan Stanley executive, could be
to be the U.S. ambassador to the United Nations or as considered for Secretary of Commerce or U.S. trade
U.S. trade representative. representative.
Source: Axios.
Slide last updated on: April 23, 2020 14Roadmap Campaign overview Fundraising and spending Endorsements Potential VP and cabinet picks Polling
A number of major polls show Joe Biden with a lead over
President Trump
Head-to-head general election polls
AMONG REGISTERED VOTERS
■ Trump ■ Biden ■ Other/Neither ■ Undecided/Not sure ■ Wouldn’t vote/No one
Fox News
(July 12-15, 2020) 41 49 4 5 1
Monmouth University
(June 26-June 30, 41 53 4 2
2020)
ABC/Washington Post
(July 12-15, 2020) 40 55 4 11
NBC/WSJ
(July 9-12, 2020) 40 51 7 2
Sources: Fox News, NBC/WSJ, ABC/Washington Post, Monmouth University.
Slide last updated on: July 21, 2020 16Average of head-to-head general election polls
REALCLEARPOLITICS, AS OF JULY 28, 2020
■ Trump ■ Biden
45.0 49.0
Arizona
42.7 50.5
Florida
41.2 49.6
Michigan
45.0 48.0
North Carolina
42.8 50.2
Pennsylvania
41.8 48.2
Wisconsin
Sources: RealClearPolitics.
Slide last updated on: July 28, 2020 17Biden’s 2020 unfavorable ratings consistently run lower than
Hillary Clinton’s in 2016
Is your opinion of ____ favorable, unfavorable, or haven’t you heard enough about him/her?
QUINNIPIAC UNIVERSITY POLL DATA FROM FEBRUARY-SEPTEMBER 2016 AND FEBRUARY-JULY 2020
n Percent who rated Biden unfavorable (2020) n Percent who rated Clinton unfavorable (2016)
70%
60% 58%
57%
50%
50% 50%
40%
30%
20%
10%
0%
February April June August
Sources: Quinnipiac University Poll.
Michelle Schrier | Slide last updated: July 28, 2020. 18You can also read
