Beyoncé's Performance of Identification as a Diamond: Reclaiming Bodies and Voices in "Formation"

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Beyoncé's Performance of Identification as a Diamond: Reclaiming Bodies and Voices in "Formation"
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May 2018                                       a cultural rhetorics publishing space

Beyoncé’s Performance of Identification as a
Diamond: Reclaiming Bodies and Voices in
“Formation”

                                   Mari E. Ramler

"A voice means this: there is a living person, throat, chest, feelings, who sends into
                the air this voice, different from all other voices."
                           Italo Calvino, “A King Listens"

                                “Bitch, I’m back.”
                 Messy Mya, “Booking the Hoes From New Wildin”

                  “FORMATION”—APPROPRIATION OR IDENTIFICATION?

Following the success of her 2016 Grammy Award-winning video “Formation,”
Beyoncé was accused of commodifying, appropriating, and outright stealing the
voice of New Orleans’ post-Katrina trauma. “Formation” set off an Internet dialogue
in which feminists and women of color expressed conflicting thoughts and
emotions over just what they thought they were seeing. In an open-letter article
“Dear Beyoncé, Katrina Is Not Your Story,” Maris Jones cites her own post-Katrina
trauma as a measure of critique for the pop star’s insensitivity to Katrina’s enduring
damage and victims: “Our trauma is not an accessory to put on when you decide to
openly claim your Louisiana heritage.” Jones, like many critics, locates Beyoncé as
an outsider, who “wasn’t there” to experience the devastation yet seems to be
capitalizing on it now. Jones’ position is clearly understood; Beyoncé atop a sinking
squad car in submerged New Orleans can easily be read as commodification, a
performance of victimhood for the sake of making money and expanding her brand.
Beyoncé's Performance of Identification as a Diamond: Reclaiming Bodies and Voices in "Formation"
Beyoncé’s Performance of Identification as a Diamond                          constellations
                                                       a cultural rhetorics publishing space

                                              Fig. 1
                              Popular New Orleans rapper Messy Mya

       Shantrelle Lewis goes even further in her Slate article “‘Formation’ Exploits
New Orleans’ Trauma: Beyoncé’s blockbuster video isn’t advocacy. It’s
appropriation.” Specifically, Lewis finds troubling how Beyoncé’s samples the voice
of Messy Mya, a New Orleans YouTube celebrity and bounce rapper who was
murdered before “Formation” was produced. Commenting on the Messy Mya
samples, Lewis fumes: “This is not giving people voice. It is stealing.” With this
claim, Lewis is arguing in favor of a yet-unresolved $20 million lawsuit filed by the
estate of the late Anthony Barre, aka Messy Mya, against Beyoncé for
inappropriately sampling the murdered rapper’s voice (Andrews). However, before
these lawsuits and claims of theft can be resolved, we must ask what is the line
between sampling and commodification? What does Beyoncé sampling Messy Mya
mean within this context—did Beyoncé steal New Orleans’ symbolic and embodied
voice?
       Regina N. Bradley offers an answer; she interprets Beyoncé’s “Formation” not
as commodification but as a “conjuring.” In her blog post, “Getting in Line: Working
Through Beyoncé’s ‘Formation,’” she asserts:
       ‘Formation’ is Texas style fatback and biscuits with country gravy, a dizzying
       spell that pulls from multiple places and modes of the black southern
       experience. Beyoncé took a familiar cultural marker of black southernness–
       trauma–and flipped that bih (sic) into a working ideology to engage what it
       means to be southern and black now.
In other words, Beyoncé creates a new unity using many different narratives,
bodies, and voices—which makes sense given how, among scenes of the church,
half-drowned buildings, and the weave shop, Beyoncé includes a plantation scene
with herself in a black dress standing front and center on the front porch. “Do you
know the significance of black folks and the front porch?” Bradley demands, “It’s a
communal space and a space of reclamation.” If Bradley’s assertion is correct, if the

www.constell8cr.com                                                          Ramler 2
Beyoncé's Performance of Identification as a Diamond: Reclaiming Bodies and Voices in "Formation"
Beyoncé’s Performance of Identification as a Diamond                          constellations
                                                       a cultural rhetorics publishing space
front porch is a “space of reclamation,” then we must also pose Bradley’s larger
question: “Who is Bey trying to reclaim?” Obvious answers include her cheating
husband Jay Z, her heritage as a Louisiana Creole, and the Black Southern
experience in divergent historical contexts. However, this expanding scope, moving
from the personal to the familial to the cultural, is not enough. I believe “Formation”
is even more inclusive than Beyoncé’s marital relationship, her familial heritage, and
her racial identity; it performs the work of reclaiming the dignity inherent in every
human body.
       Although it might be obvious that Beyoncé’s “Formation” is a call to action
with contemporary activist themes and tropes, how this call functions is more
controversial. Some critics claim her sampling in “Formation” is appropriation, an
act of othering. What critics overlook though is the role that identification—not
appropriation—plays in the song’s and the music video’s argument. Indeed, in a blog
post entitled “The Fine Line Between ‘Identity’ and ‘Identification’: Debating
Appropriation in the Case of Dolezal,” Rob Peach writes, “[I]n contradistinction to
the act of appropriation as a form of ‘othering’ is that of ‘appropriation as
identification’ with the object of ‘othering’ (Sharma, 237).” Peach summarizes
Sharma’s differentiation when he writes, “appropriation signals solidarity with the
cultural practices of the other.” Thus, if we consider the role identification plays in
Beyoncé’s “Formation,” of her song and of herself, first, we see the flexibility
inherent in appropriation as identification. While talk of identification in Western
discourse might assume the metaphor of a flat mirror, precisely how Beyoncé’s
“Formation” enacts appropriation as identification is better understood through
another metaphor of identification—a multifaceted diamond that reflects and
refracts the light that passes through it. Fittingly, this metaphor is itself
appropriated from the Eastern religion known as non-dual Saivism, which both
affirms the reality of the world of difference (i.e., not monism) and also recognizes
the non-difference between Siva and Sakti and the corresponding non-difference
between them and creation (i.e., not dualism) (Roberts xxxiv-xxxv). By juxtaposing
the disenfranchised and disembodied voice of Messy Mya with numerous images of
her own body, her dancers’ bodies, and the bodies of two children, the diamond
metaphor illuminates how Beyoncé reclaims and (re)presents Messy Mya’s
irrepressible spirit, his earthly identity as a social justice-minded black man as well
as the eternal and universal expression of his humanity.
       This article explores how Beyoncé's “Formation” juxtaposes a lost voice with
images of female bodies to address the dilemma surrounding who gets to speak the
narrative of trauma. I maintain that the text presents two types of authentic
speakers. The first type speaks from a place of experiential pain, having occupied
the same historical period and geographical place where the trauma occurred. The
second type speaks from a place of existential pain—an ethical reach that re-
imagines what the trauma might have felt like. My goal then in this article is to
disrupt the binary of appropriation versus identification by applying Nitasha
Sharma’s concept of “appropriation as identification.” By applying Sharma’s term to
“Formation” and approaching the music video through a diamond metaphor, I

www.constell8cr.com                                                          Ramler 3
Beyoncé's Performance of Identification as a Diamond: Reclaiming Bodies and Voices in "Formation"
Beyoncé’s Performance of Identification as a Diamond                          constellations
                                                       a cultural rhetorics publishing space
illuminate Beyoncé’s body as redemption, her dancers’ bodies as reclamation, and
Blue’s Ivy’s dance as inheritance—artistic and ethical consequences of the video that
other critics have overlooked. Without the new perspective that this article
presents, Beyonce’s work appears to be nothing more—and to achieve nothing
more—than artistic larceny.

                              IDENTIFICATION AS APPROPRIATION

Rob Peach extends Nitasha Sharma’s research on identification as appropriation i in
his blog post (previously mentioned):
       [A]ppropriation does not have to be a bad thing. It depends on how one
       positions oneself in relation to those cultural formations with which one is
       associating his or herself. There are ways to engage in the act of
       appropriation constructively and with dignity, honor, knowledge, and
       respect for the cultural other that is informed by an awareness of the
       histories that have shaped the culture of the so-called other (Sharma, 271).
Appropriation as identification signals solidarity with the Other, which we see in
the way Beyoncé samples Messy Mya’s voice in “Formation.” While it might be hard
to witness her elaborate costumes and opulent substitutions, Beyoncé identifies
with Messy Mya (and New Orleans) in several significant ways. She samples three
Messy Mya direct quotes in “Formation”: “What happened at the New Orleans?”;
“Bitch, I’m back by popular demand”; and “Ooh yeah, baby, oh yeah I, oooh, oh, yes I
like that.” These samples prime us to see her identification with him in her racial
identity, her desire to share her side of the story, and her appeal to self as
authority. If we only hear Messy Mya’s biological voice, Beyoncé’s sampling is
appropriation. But if we can hear his embodied and transcendent voices, the
samples demonstrate appropriation as identification.

www.constell8cr.com                                                          Ramler 4
Beyoncé's Performance of Identification as a Diamond: Reclaiming Bodies and Voices in "Formation"
Beyoncé’s Performance of Identification as a Diamond                          constellations
                                                       a cultural rhetorics publishing space

                                               Fig. 2
                        Video of “Formation” samples of Messy Mya’s voice

        The video linked above features three examples of “Formation” footage with
Messy Mya voiceovers and then reveals the original footage of Messy Mya’s video
“Booking The Hoes From New Wildin.” Beyoncé retains his voice, but substitutes
other bodies to tell a similar story. In this viral YouTube video, published August 20,
2010, Messy Mya talks trash about two women in his hometown. His videographer,
Messy Roley, giggles as she captures Mya’s tirade about these “bitches”: he relates
his side of the story by detailing a public altercation he had with the two women he
describes as “bald” and “pick your hair, poodle.” He calls this story “what happened
at the New Wildins.” He rants, “Bitch. There’s always two sides to a story, and this is
my side. And bitch, I’m like six on your side. The hoes gonna believe Messy Mya
before they believe you. Follow me, camera.” In defending his reputation and
appealing to his celebrity and financial success as evidence of his superiority,
Messy Mya makes it easy for Beyoncé to identify with him. Indeed, she expresses a
similar defense and appeal when she resolves “Formation” with the lyric “Always
stay gracious; your revenge is your papers” (Beyoncé).
        Messy Mya, and by extension New Orleans, speaks for Beyoncé. We can
understand Beyoncé’s identification with Messy Mya’s feelings of being publicly
misunderstood and wanting to share his side of the conflict with the “nappy haired
bitches” if we remember that two voices are always present when a person speaks.
There is the embodied voice, the physical sound that the vocal chords produce and
project out into the world. These vibrations register on a biological level. But there
is also the disembodied, transcendent voice, an emotional expression that the self
produces and projects out into the world. This second voice, the disembodied but
transcendent expression of self, is what Beyoncé identifies with and builds upon in

www.constell8cr.com                                                          Ramler 5
Beyoncé's Performance of Identification as a Diamond: Reclaiming Bodies and Voices in "Formation"
Beyoncé’s Performance of Identification as a Diamond                          constellations
                                                       a cultural rhetorics publishing space
forming her own side of the story “What happened at the New Orleans?” If we
understand Messy Mya’s voice to be only biological, then we must say that Beyoncé
appropriated it. But if we hear Messy Mya’s embodied and transcendent voices,
then it becomes clear that Beyoncé’s appropriation is identification. She identifies
with his desire to tell his side of the story on a personal level, and she identifies
with New Orleans’ side of the story on a historical level. Furthermore, when we talk
about appropriation as identification, we would do well to expand our Western
metaphor for reflection as a mirror to a multifaceted diamond.

                                 IDENTIFICATION AS A DIAMOND

The American South in the time of Black Lives Matter and Donald Trump’s bid for
the US presidency was Michelle Voss Roberts’ reason for writing Body Parts: A
Theological Anthropology that “propose[s] alternative ways of thinking about—and a
spiritual practice of attending to—the multiplicity of ways of being human in the
image of God” (xix). Roberts provides a more inclusive understanding of the human
condition by introducing the non-dual Saiva model of the human in the Hindi
tradition as a new conversation partner to interrogate the Christian teaching of
imago Dei, a theological phrase that had, for centuries, privileged a male, rational,
and estranged-body definition. By placing imago Dei in conversation with non-dual
Saivism, Roberts expands the former’s meaning to include its inherent female,
irrational, and embodied connotations.
       Non-dual Saivism uses the metaphor of a diamond to symbolize the divine in
humanity in five sets of categories: the conscious body, the limited body, the
subjective body, the engaged body, and the elemental body. Roberts’s comparative
project of including non-dual Saivism as a way to widen and open Christianity’s
teaching of imago Dei “expands the imago Dei from the single flat surface of a
mirror into a brilliant jewel, reflecting light from many facets” (xxxv-xxxvi). This
single light reflected from many facets symbolizes a central teaching of non-dual
Saivism: one consciousness in many forms. This diamond metaphor and one-in-
many model can be instructive as we similarly watch Beyoncé widen and open the
narrative of what it means to be a black body in the American South. Indeed, one
consciousness in many forms is exactly how Beyoncé reclaims Messy Mya’s voice.

                                   SAMPLE ONE
            “WHAT HAPPENED AT THE NEW ORLEANS?”: BEYONCÉ’S BODY AS PAST

www.constell8cr.com                                                          Ramler 6
Beyoncé's Performance of Identification as a Diamond: Reclaiming Bodies and Voices in "Formation"
Beyoncé’s Performance of Identification as a Diamond                          constellations
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                                              Fig. 3
                           Beyoncé squats on a police car in “Formation.”

Beyoncé’s music video “Formation” sparkles in its multifaceted historical
reimagining. The video opens with Messy Mya asking “What happened at the New
Orleans?,” his voice playing over the parental warning for explicit lyrics. Beyoncé
samples only his voice. We do not see his body. Instead, the first visible body in
“Formation” is Beyoncé, in a red dress, squatting on a half-submerged squad car.
The next scene jumps to a red and blue flashing grille and then red and blue truck
lights. We see a dancing male body, the back of a police jacket, and an empty street.
We never see footage of Messy Mya, aka Anthony Barre, who, at twenty-two years
old, was fatally shot Nov. 14, 2010, near the corner of St. Anthony and North
Rocheblave streets as he left a baby shower for the son he and his girlfriend were
expecting (McCarthy). I, however, see Beyoncé’s beautiful body in a red dress atop
the blue-striped police car as I hear Messy Mya’s voice, and I have to wonder about
this artistic choice. Messy Mya, gunned down after his unborn child’s shower, was
discovered in a pool of his own blood. A crowd had gathered, and the image of him
surrounded by arms and with a smart phone near his body was the way most
people discovered his death online (McCarthy).
        In her NPR article “In Beyoncé's 'Formation,' A Glorification Of 'Bama'
Blackness,” Jesmyn Ward reads Beyoncé’s “Formation” as a song for the South: “She
sings to those of us who grew up black in the American South, who swam through
Hurricane Katrina, who watched the world sink, who starved for two weeks after
the eye passed, who left our dead floating in our houses.” Like Bradley, Ward
interprets Beyoncé’s vision as a reclamation of the South and in particular the
Southern black woman’s South. Ward’s analysis takes us through the music video’s

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scenes from plantation dresses and black hats to those with Blue Ivy, Beyoncé’s
young daughter, in a white sundress, dancing. If my previous claim is true that
Beyoncé reclaims Messy Mya’s blood with her symbolic red dress, if she substitutes
her body for his, then we can better understand what she will later intend with the
two children dancing in the music video.
        For some critics, this substitution of bodies is unacceptable. In her article
“On 'Jackson Five Nostrils,' Creole vs. 'Negro' and Beefing Over Beyoncé's
'Formation,'” Yaba Blay explores the fallout within the Black community. She writes,
“Having grown up black-Black (read: dark-skinned) in colorstruck New Awlins,
hearing someone, particularly a woman, make a distinction between Creole and
‘Negro’ is deeply triggering.” She acknowledges her own personal issues with the
song based on her experiences as a Black woman growing up in the South and
encourages other critics of Beyoncé and “Formation” to recognize their own
experiential lenses:
        A work as racially and emotionally charged as ‘Formation’ is bound to cause
        tension. And because Beyoncé so often evokes something very personal, we
        need to approach one another with more care and caution. After all, it is very
        possible to enjoy the ‘Formation’ song and video and take issue with it at the
        same damn time. Because we're human. (Blay)
Again, the beauty of the diamond metaphor allows us to take a both…and position as
opposed to an either…or. A diamond, in its multiple planes, can reflect them all.
        Bradley, on the other hand, sees Beyoncé in this watery place not as a
substitution but a catalyst. “Trauma,” she argues, “is the springboard of southern
blackness. But its foundation is resilience and creativity.” She interprets the visual
of Beyoncé sinking as a baptism, a rebirth. Regarding the singer herself, Bradley
identifies Beyoncé as the southern black woman pleasure principle, “a vulgar female
spirit that loves hot pepper and embodies both sex and death.” Bradley understands
conjuring blackness as “physical, conceptual, and spiritual. All three are necessary
to make protest and resurrection possible.” If Bradley’s vision of “Formation” is
plausible, then we must ask what happens to each critic’s story of New Orleans if
they are all equally as true as Beyoncé’s conjured one? Is there a way to both see
and not-see? Can Beyoncé teach us not only that a multitude of New Orleans
narratives are true, but also that each can exist together? Our diamond metaphor is
particularly productive, again. In this case, appropriation is not only a springboard,
but also identification itself. By using Messy Mya’s voice to introduce her first
appearance in the music video, Beyoncé offers a form—her own—to his still-
resonant voice. If we hear Messy Mya’s voice as a consciousness that emerges in
many divergent and embodied forms, then we can view Beyoncé’s body as one
plane of a multi-faceted diamond. We see Beyoncé’s body, but hear Messy Mya’s
spirit.

                                     SAMPLE TWO
           “BITCH, I’M BACK BY POPULAR DEMAND”: DANCERS’ BODIES AS PRESENT

www.constell8cr.com                                                          Ramler 8
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                                              Fig. 4
                             Beyoncé in black on the plantation porch

The next Messy Mya sample speaks to the core of Beyoncé’s authenticity and
authority. We see Beyoncé in black on the plantation porch. Next, two more male
figures dance under a blinking overhead light in a dark room, a black preacher
stands behind the pulpit in a church, and an over-turned house slowly sinks. Then
we return to Beyoncé atop the squad car, this time reclining. She raps before
singing, “Y'all haters corny with that illuminati mess / Paparazzi, catch my fly, and
my cocky fresh” (Beyoncé). These images remind me of Bradley’s rhetorical
questions, as quoted earlier: “Do you know the significance of black folks and the
front porch? […] Who is Bey trying to reclaim?”
       Shantrelle Lewis, however, lashes out with her own question about the
juxtaposition of Beyoncé-in-fur and a devastated Southern city: “What does it mean
to speak for a marginalized community who has not asked for your
pronouncements? Can black people appropriate one another?” In contrast to
Bradley, Lewis answers, “I’ve never thought I’d come to this conclusion, but yes, we
can—especially when you’re one of the most influential and powerful black women
in the world. […] Especially when you capitalize off of their deaths.” Lewis describes
the two central, entangled tensions audiences feel in “Formation.” First, she raises
the question of Beyoncé’s authenticity and consequent authority to speak. And
second, she stresses the blurry line between sampling and appropriation. Beyoncé’s
critics, Lewis among them, approach “Formation” from an experiential place of
pain. Thus, we have individual voices who, based on their personal experience in a
certain place or in a certain body, critique other voices for having a differing

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perspective of being in a certain place or in a certain body. They seem to say, “You
aren’t representing my truth or the truth of the place as I or Others experienced it.”
This identity standoff produces a chorus of voices to articulate their experiences,
albeit from the margins, but it is hardly an ethic by which we should judge who gets
to speak and who doesn’t. If we say Beyoncé, in her video, can’t speak on behalf of
New Orleans because she’s too rich, or too white, or too inclined towards
appropriation, then who does get to speak? And for whom?
        I argue that Lewis has inverted the speakers. While superficially it may seem
as if Beyoncé is speaking for New Orleans, I see New Orleans and, by extension,
Messy Mya speaking for her. Let us consider the personal context of Messy Mya’s
last online video. As noted earlier, Messy Mya rants about “bitches” disrespecting
him in spite of his popularity. The camera follows him walking New Orleans’ streets,
disgusted and outraged, as he reminds us that there are two sides of the bayou and
consequently two sides to the story (Messy Mya). Messy Mya created his last online
video to tell his side of a recent altercation in a comedy club. Beyoncé created
Lemonade, and “Formation,” to tell her side of a marital conflict. For both
performers, the immediate parties they are addressing are absent, but hopefully
listening. Although Messy Mya and Beyoncé occupy/have occupied opposite
subject positions in wealth and fame, they both helped the Black Lives Matter
movement in their own ways.
        Additionally, Mya’s “two sides to every story” comment resonates on a racial
level. In “Formation,” Beyoncé and her dancers perform a subverted racial heritage.
In different sequences, Beyoncé and her dancers gyrate in an empty parking lot.
They sport gym-wear and afros, clear markers of black pride. Later, in antebellum
costume, they twerk in the plantation house’s hallway. Here, the dancers’ erotic
moves are more than out of place; they’re anachronistically rebellious. Answering
Bradley’s question about what’s being reclaimed, these costumed dancers in various
geographical and historical locations are taking back black identity.
        Beyoncé and her dancers’ aggressive dance moves, black bodies asserting
and inserting themselves into traditionally white spaces, are also central to
Beyoncé’s controversial performance of “Formation” during Super Bowl Fifty, which
took place one day after the music video dropped. The 2016 showdown between
the Denver Broncos and the Carolina Panthers was the third most-watched
television broadcast in U.S. history, at the time, with peak viewership at an average
of 115.5 million during the thirty-minute halftime show according to numbers
released by Nielsen (Wang). In a costume that evokes common dress for the Black
Panther party and with her marching band performance of “Formation,” Beyoncé
won the Super Bowl, sparking a productive, ongoing, networked conversation
among pop culture critics and feminist and race scholars, Bey fans and social
justice activists alike.
        The controversy did not stop when the performance ended. Immediately
after the game, Bay Area chapter Black Lives Matter activists Ronnisha Johnson and
Rheema Emy Calloway ran onto the field carrying a sign that read “Justice 4 Mario
Woods” to take pictures with Beyoncé’s dancers, who enthusiastically complied.

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Calloway was struck by the dancers’ support: “They didn’t second-guess taking a
stand in solidarity with us for Mario Woods” (Wang). Woods, a 26-year-old black
man, was killed by San Francisco police in December 2015, shot by fifteen rounds
fired by five officers after he walked toward them with a knife in hand. Woods’
mother, Gwen, was also moved by the gesture when she saw the photo—that went
viral—online, “I was really depressed, and that gave me a jolt. To see them with the
sign in the stands, it jolted me back into reality. It uplifted me. […] I am so thankful
to those dancers that they acknowledged this” (Wang).
       Beyoncé’s Super Bowl halftime performance can be read as the next iterative
scene in her “Formation” video. Postcolonial scholar Cameron Bushnell has called it
“an undoing of American tradition” by way of appropriating the Super Bowl halftime
tradition of the marching band, itself a descendent from the colonial military band.
The African American military band began as an alternative to arming black males.
Thus, the black men, used as military recruiters, were given instruments instead of
weapons (Bushnell). Wearing a bandolier and introduced by cymbals, Beyoncé is no
high-stepping band director. Instead she performs in rhythm with her dancers who
wear black hats that recall the black hat she wore on the plantation front porch
scene in the “Formation” music video. This is no attempt to recreate the
plantation—no front porch scene. Instead, the setting is contemporary, a much
more recognized America, and the Super Bowl becomes the updated backdrop for
an assertion of the rebellious black female bodies.
       In the Super Bowl battle of the bands between Bruno Mars and his male
dancers and Beyoncé and her female dancers, the women are locked into a
competition of space and attention. Beyoncé leads the women to form two distinct
shapes throughout the performance: a moving X and an arrow. These shapes,
formed by female bodies, represent a moving reclamation of territory (Bushnell).
Live network television provides even greater possibility for reclamation—Beyoncé
and her dancers claim much more than a football field (or a plantation porch), they
claim television screens across the nation and the world with their halftime show.
       Beyoncé’s Super Bowl performance of “Formation” is both an assertion and
insertion, a text that subverts American history by creating a new history, one that
demands a conversation about the Black Lives Matter movement, black identity,
and inherent human dignity. Furthermore, Beyoncé’s Super Bowl halftime
performance marks an important moment in the Black Lives Matter movement and
in the ongoing nationwide conversation regarding race. Beyoncé’s “Formation”
performance forces the issue regarding authority in activism, an expression of the
human spirit that demands dignity.

                                   SAMPLE THREE
 “OOH YEAH, BABY, OH YEAH I, OOOH, OH, YES I LIKE THAT.”: CHILDREN'S BODIES AS FUTURE

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                                               Fig. 5
                                           Beyoncé’s hair

Although known for his sharp wit and colorful personality, Messy Mya and his
YouTube persona that Beyoncé sampled was more than an exhaustive rant directed
at perceived enemies. “Messy Cam” also reveals him engaging and connecting with
members of the New Orleans community (Messy Mya). Indeed, Beyoncé’s third
Messy Mya sample, “Ooh yeah, baby, oh yeah I, oooh, oh, yes I like that” is his warm
response to a female neighbor’s new haircut. When the camera finds the neighbor,
it becomes impossible not to notice the contrast between Messy Mya’s own
flamboyantly purple hair and his neighbor’s dark, straightened hair. When we hear
the sample in “Formation,” the compliment plays while Beyoncé and her own long,
blonde braids fill the frame, thereby making Bey the recipient of Messy Mya’s
praise.
       Read superficially, Beyoncé seems to appropriate Messy Mya’s compliment to
flatter herself. However, if we apply our diamond metaphor to this last sample, we
notice a very tender connection between the bounce rapper and the pop star. In his
YouTube video, something about his neighbor’s hair grabs Messy Mya’s attention
and seems to shake him out of his caustic persona. We are shown another lighter,
almost playful, side to him. We might wonder if this warmer side is what he
reserves and shows to his friends or his girlfriend. We might ask whether he would
show this side of himself to his future child. Because Messy Mya is yet another male
black victim of urban violence, we will never know. This tragic coda to Messy Mya’s
persona helps explain how this sample functions in Beyoncé’s music video and,
more importantly, why she might identify with him. His unexpected moment of
connection with a neighbor differs greatly from his usually polemical personality:
the anger and swagger in his last video belies a man who can appreciate beauty in
the world—indeed, who reaches out to touch it.

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       Messy Mya, who predicted he would die soon on a late friend’s Facebook wall
and on his YouTube channel, is a victim of violence on multiple levels (McCarthy).
When he was thirteen, his mother was shot in their home while he and his sister
were present. On the precipice of fatherhood, his own life is cut short. Messy Mya’s
spiritual voice—what Beyoncé hears behind his physical voice—is what resonates
with her. She makes herself the recipient of and audience for his compliment. Later
in the video, she adopts and extends Messy Mya’s affectionate tone to her own
child when she sings about hair as a hereditary link, “I like my baby heir with baby
hair and afros” (Beyoncé).
       Lyrically and artistically, Beyoncé blurs the line of distinction between Messy
Mya’s past voice and his present sampled one. But perhaps “Formation” performs
this blurring of time most noticeably through its sequences of dancing children.
Much has been written about the little black boy who dances in front of police
officers until they raise their hands in submission to his artistry. In case there is any
question about what the little black boy’s confrontation means, the mural behind
him reads “stop shooting us.”

                                                Fig. 6
                   Little black boy dances police into submission in “Formation”

                                                Fig. 7
                          Blue Ivy plays “duck duck goose” in “Formation”

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Beyoncé’s Performance of Identification as a Diamond                          constellations
                                                       a cultural rhetorics publishing space
       However, I link this instance of dancing-as-resistance to Beyoncé’s artistic
choice to use Blue Ivy in a profoundly different way. While the little black boy
dances intentionally and intently to convince the authorities to surrender, Blue
Ivy’s dancing is relaxed. She seems at home in the plantation house.
       It remains unclear, though, why the little boy, and not Blue Ivy, subverts the
police. The stakes are different as the images present them. She’s playing with her
peers; he’s peacefully resisting authority in a form of non-violent protest
reminiscent of the civil rights era. In this manner, he is dancing the past.
Interestingly, Beyoncé never puts Blue Ivy in a similar position or in a defiant role.
There appear to be no men within the frame with Blue Ivy or inside the house at all.
The only men in “Formation” are servants on the plantation’s front porch with
Beyoncé. While there is a mirroring between mother and daughter, Blue Ivy’s
dancing is never aggressively out of place or time; she’s neither inappropriate nor
anachronistic.
       We can therefore view Blue Ivy in the plantation house dancing with her
backup dancers as a visual extension of Beyoncé herself: As Beyoncé sings “I'm so
possessive so I rock his Roc necklaces,” Blue Ivy dances in a circle playing duck
duck goose (Beyoncé). And when Beyoncé sings “I’m a star / I’m a star,” the camera
cuts to Blue Ivy smiling before the music crescendos to reveal Beyoncé dancing in
the hallway with her own backup dancers. The repetition of mother with backup
dancers and daughter with backup dancers is more than just a visual connection; it
presents a temporal loop. If the black boy challenges the threatening police
presence by dancing the past, Blue Ivy resists the subordination of the past by
dancing the future. She appears at ease, playful, and (finally) in her rightful place in
what would have been a historical space of subjugation and alterity. Her future is
bright.
       Indeed, Messy Mya’s still-present sampled voice resonates with both
children’s dancing bodies. Although not sampled directly for “Formation,” Messy
Mya’s final video before his death features a prescient question that resonates
throughout: “Who gonna pop me?” Uttered as he was anticipating the birth of his
unborn child, this question represents both a hope for the future and a dread that
past patterns of violence are inescapable. Messy Mya’s disembodied voice and the
unvoiced body of his child are represented and reclaimed by Blue Ivy’s dancing
form.

                                          REFLECTION(S)

In a guest lecture at Clemson University entitled, “Where Are We Now? Gender,
Sexuality, and Black Social Movements,” Patricia Hill Collins highlighted the Black
Lives Matter movement as a new form of community organization. Beginning with
Trayvon Martin and including the rebellions in Ferguson and Baltimore as
grassroots protest of state-sanctioned violence against Blacks, Collins posited that
while the focus seems to be on black men, black women carry the Black Lives
Matter movement forward—for their children. Founded by three black queer

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                                                       a cultural rhetorics publishing space
women who did not want to become the face of the movement, #BlackLivesMatter
relies on local chapters of grassroots organizing for its future with most of these
chapters powered by women. Collins argued that this movement is a current
example of “flexible solidarity,” a term she defines as “solidarity across political
differences.” Collins explained, “Black activism was not a fleeting period of protest
politics, but rather multiple racial projects of Black social movements.”
Furthermore, she argued, “A vibrant movement has a broad range of different
voices with different projects. African American women always participated in
strands of Black activism and Black social movements.” In other words, Collins
reminds us that within the #BlackLivesMatter conversation, we are free to critique
one another and each other’s projects. Additionally, this critique has the ability to
further the movement’s larger objectives and humanity’s most meaningful values.
Our metaphor of a diamond is particularly apt if we imagine these various projects
as multiple expressions of the same objective—to reclaim inherent human dignity.
In the same vein, LaToya Sawyer uses the metaphor of black girls double-dutching
to argue that the bloggers who debated Beyoncé’s self-identification as a feminist
were really participating in Black female culture and community in a harmonious
manner.
       Although critiqued by feminists and women of color, Beyoncé’s “Formation”
has forced and furthered the conversation surrounding New Orleans and Hurricane
Katrina and the black lives who were affected by the systemic injustice we still
inhabit. If we can symbolize identity not as a flat mirror but rather as a multifaceted
diamond, each face reflecting different ways of being, we can begin to approach the
difficult generalization of “What happened at the New Orleans?” We can interpret
“Formation” not as commodification, but as reclamation, an appropriation as
identification. We can view the black female figure sinking upon a squad car not as
death, but as baptism, [re]birth by water. We can see Beyoncé’s sinking body as
redemption, her dancers’ bodies as a reclamation of territory, and Blue’s Ivy’s dance
as inheritance. And we can read Beyoncé not as spokesperson for a painful place,
but as a conjurer, summoning the spirits of our past to presently help us form our
children’s future.

                                      PRODUCTION CREDITS
Copyeditor: Daisy Levy
Editorial Assistants: Hannah Espinoza, Lauren Brentnell
Layout Designers: Daisy Levy, Hannah Espinoza
Reviewers: constellations is grateful to an anonymous reviewer and Candace Epps-
Robertson who initially blind-reviewed this piece.

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NOTES
i
 Nitasha T. Sharma. Hip Hop Desis: South Asian Americans, Blackness, and a Global Race
Consciousness. Durham, NC: Duke University Press, 2013.

About the Author

www.constell8cr.com                                                              Ramler 17
Beyoncé’s Performance of Identification as a Diamond                          constellations
                                                       a cultural rhetorics publishing space

An Assistant Professor in the English department at Tennessee Technological University,
Mari E. Ramler explores the intersection of religion and science via female breast texts in
new media and the public sphere. She has also written about Beyoncé for Textshop
Experiments.

www.constell8cr.com                                                         Ramler 18
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