Beyblade Burst Theme Song Presentation
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Beyblade Burst Theme Song Presentation
1st Genera*on (2002-2004) 2nd Genera*on (2010-2014)
154 episodes 221 episodes
3.65BB+
Retail Toy Sales
350MM+
Tops Sold
400+
License Partners
25MM+
Online Ba=les
80+ 350+
Countries TV Episodes
BACK TO
EUROPE
Genre : Boys ac*on
2017
Target : Boys 6-12 years old
Number of episodes (Season 1:
22min. x 51eps)
Japan Launch: April 4, 2016
Produced By: d-rights Inc. / OLM,
Inc.
・STUDIO:OLM, Inc. ・Major TV Anima9on Works “LiJle BaJlers
Experience Series”
“Yo-kai Watch” “Pokémon Series” “Inazuma Eleven Series”
・DIRECTOR: Katsuhito Akiyama -Recent TV Anima9on works
Inazuma Eleven 2008 – 2011
Inazuma Eleven Go 2012 – 2014
・WRITER: Hideki Sonoda -Recent TV Anima9on works
Pokémon Series 1997 –
・CHARACTER DESIGN: Toshiaki Oohashi -Recent TV Anima9on works
Li>le Ba>lers Experience 2013–
o New Produc*on: Award winning produc*on company OLM o Enhanced CG used on tops and avatars makes Beyblade Burst much more visually dynamic and exci*ng in ba=le scenes. o Relatable Theme: Beyblade Burst has a theme of “Real Sports” and takes place in a school/family se`ng, whereas Gen 2 was a lot more fantas*cal with a darker storyline. o Music: All new theme song and intro music from branding agency, Cord, who has worked on anima*on *tles as well as Oscar-nominated original scores for films.
Welcome to the world of Beyblade; this is the story of a group of passionate Bladers who follow their dreams on an unforgeIable journey to the top. Valt Aoi is crazy about Beyblade. Valt’s best friend since childhood, Shu Kurenai, is hailed as a Beyblade prodigy and has already been named as one of the Na9onal Beyblade Tournament’s Final Four. Inspired by Shu’s accomplishments, Valt sets his sights on reaching this year’s na9onal tournament. But to get to the big leagues, he must first emerge victorious from the district tournament – no easy feat, given the tough opponents standing in his way. Determined to win, Valt aims to make it to the championship, where he hopes to baIle Shu and move on to the na9onal tournament. As he baIles, Valt broadens his circle of friends and reaches new heights. Without even realizing it, he has begun to dream of becoming the best Blader in the world.
• Master Toy Partner: Hasbro
• Target Launch North America: 1/1/17
(US) with early launch in September
2016 (Canada)
• Target Launch EU & Other Territories:
2017
• Toy line features NEW Burst
Innova*on – tops “burst” in ba=le
• Adaptability and scalability of product
across all global markets (with regular
BURST and lower price correc*ble
SKUs).
• Full scale marke*ng support
• Retail Launch Targets: All major
retailers
• First Wave of
Product Available
in U.S. as of 1/1/17.
• Early Launch Skus –
Core Tops for
Canada
• Hasbro introducing
new Mini Tops:
Blind packaged –
No burst but
compa*ble with
main line for select
channels and
emerging markets
BEYBLADE.COM BEYBLADE.COM will launch in conjunc9on with the TV show in each market
Launched 9th September, 2016 Facebook – approx. 1MM
• 500K Downloads (Worldwide) within a month. • Scan, customize, collect and ba=le digitally with your tops. • Immersive world integrated with physical play to learn, train and compete. • Expected Robust Digital Community of Millions
Targe*ng Top Category Leaders in Food Historical Licensing across Western Global
and Beverage: Global and Regional QSRs Markets:
and Cross Promo*ons:
Apparel 400+
Accessories Historical License
Bedding Partners
Home Furnishing
Food & Beverage
Footwear
Health and Beauty
Publishing
Sta*onery
Seasonal
Arts and Crais
Novelty Toy
Puzzles and Games• BEYBLADE App
• Product Website
• Online Tutorials
• Original Music &
Videos Content2016 2017 2018
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Aug
Broadcast 1ST SEASON 2ND SEASON
USA* Toy
Non Toy Merch
Broadcast 1ST SEASON 2ND SEASON
CANADA Toy
Non Toy Merch
Broadcast 1ST SEASON 2ND
EURO and
Toy
OTHERS*
Non Toy Merch
Broadcast 1ST SEASON 2ND SEASON
LATAM* Toy
Non Toy Merch
* Target scheduleNorth America
COUNTRY CHANNEL
USA
Launch Target :Late Autumn 2016 Mini-
Marathon and Stun*ng/ January 2017.
Stripping daily premiere episodes weekly.
CANADA
Launched September 10, 2016North America
Hasbro Retail Update
• Retailers excited for BEYBLADE
• Property has rested
• Easier Assembly
• Innova*ve Burst
• History of Sales
• Broadcast Launch Timing and
Schedule Cri*cal for Success
• Inline Shelf Space
• Incremental Endcap
• Palate Displays
• Promo*onJAPAN
COUNTRY CHANNEL
JAPAN Launched on 5th April, 2016
Strong ra*ngs with both boys and girls
(peaking at boys 7-9 = 5.1 and girls 4-6 = 3.0
SALES AND ANIMATION
o Toys Launched in July 2015 by Tomy, before any
TV support - tracking prior genera*on in volume
and dollar sales before wave 2.
BRAND RECOGNITION
o At least 1 of 3 Boys 6-11 know BEYBLADE
o BEYBLADE ranks #1 in the story-line manga genre
in Coro Coro Comics (top boys manga magazine),
#4 overall for all proper*es.JAPAN TOURNAMENTS & EVENTS o Tournaments held at retailers and targeted event venues o Kids make a queue to par*cipate in the tournament before doors open o At Bootcamp kids get ac*ve and prac*ce Bey moves through dancing
Thousands of Bladers competed in local and regional tournaments but only 25 of the
best Bladers from around the world were invited to Toronto in 2012 to “LET IT RIP”
in hopes of becoming the BEYBLADE World Champion!
Join us at the next BEYBLADE World
Championship in 2018!Promo*on: JAPAN
• Launch: April 2016
• Featured on 11+ Beverages
• 5,000 Retail loca9ons
• Give away, loIery, Special
Displays and Mall EventsPromo*on: JAPAN
• Launch: May 2016
• Over 10,000 loca9ons
• Sweepstakes to win special
prizes, tops with special
colorsPromo*on: JAPAN Photo Shoo9ng event The most photogenic kid wins the opportunity to be in the TVCM What is KIDS-TOKEI? Become the cute kids model, telling us the 9me from all over the world. KIDS-TOKEI is Asia's largest organizer of kids model audi9on and web content provider, feathering a popular service where Kids Models from around the world tell us the 9me with their adorable and cute smiles. The web picture with 9me telling kids changes every minute. Collabora9on with na9onal brands and global companies in over 40 countries.
Promo*on: JAPAN • Launch: November 2016 • Sweepstakes to win special prizes
Promo*on: JAPAN
• Gummy sweets: 300K + units • Console Video Game plan: 50,000 units
• Target Launch: August 2016 • Target Launch: November 2016
• Prize promo9on for a rare Beyblade and • Sweepstakes to win special tops, launchers
a special starter set
• A Beyblade layer aIached to
Monthly Magazine - CoroCoro
Comic (900K copies/issue)
Introduc9on of Beyblades on
the back of the packageJAPAN
Accessories
Food & Beverage
Games
Sta*onery
Secondary Toys
Arts and Crais
And more…ASIA
COUNTRY CHANNEL
SOUTH KOREA TV Ra*ng Share was 14.7% among its target
audience children 4-13 year old.
20% among boys 7-9 year old.
The number of MD applica*ons has been over 60 types products.ASIA
COUNTRY/REGION CHANNEL
TAIWAN
The launch date TBA
HONG KONG
Launched on 14th May at 4 pm.
The average TV ra*ng on TVB is 1.14%.ASIA
COUNTRY/REGION CHANNEL
SINGAPORE
or
MALAYSIA
or
PHILIPPINES
or
Launch Schedules are
TBA
THAILAND
or
INDONESIA
or
VIETNAM
orWelcome to Generation 3 of a
Global PhenomenonYou can also read
