BEST PRACTICE GUIDE 2017-2018 - European Mobility Week
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© Mobilitätsagentur,
Chri
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n Für
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er
BEST
GUIDE
2017-2018
PRACTICE
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Ci
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of
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a
TABLE OF CONTENTS
INTRODUCTION4
EUROPEANMOBILITYWEEK TOWNS AND CITIES5
Authors
EUROCITIES (European Secretariat)
INSPIRING MOBILITYACTIONS12
Juan Caballero
MORE EXAMPLES OF GOOD ACTIVITIES19
juan.caballero@eurocities.eu
BEST PRACTICE AT THE NATIONAL LEVEL22
Anthony Colclough
anthony.colclough@eurocities.eu BEST PRACTICE BEYOND EUROPE: ARGENTINA24
3
INTRODUCTION
In 2017, EUROPEANMOBILITYWEEK broke its participation record for the
second year in a row. 2,526 towns and cities from 50 different countries
organised activities and launched new urban mobility measures. The annual
theme was ‘Clean, shared and intelligent mobility’, under the call-to-action
‘Sharing gets you further’.
The present publication highlights examples of best practice from the six local
authorities that were selected as finalists for the EUROPEANMOBILITYWEEK
Awards 2017, including the winners Igoumenitsa (Greece) for the new smaller
municipalities category and Vienna (Austria) for the larger municipalities
category.
Best practice examples from towns and cities are accompanied by a series
of examples of MOBILITYACTIONS organised by NGOs, universities and
private organisations within the framework of the campaign.
With this Best Practice Guide, we would also like to highlight some good
examples of activities by towns and cities that applied for the award, but
were not selected as finalists.
Our National Coordinators also organised various activities to encourage
their towns and cities to join the campaign. These examples have earned
their own section in this publication.
The last chapter takes us beyond Europe. A considerable number of countries
from outside Europe follow the example of EUROPEANMOBILITYWEEK
and organise activities during the same dates to promote sustainable urban
mobility. In this edition we travel to Argentina.
All examples included in the Best Practice Guide aim to inspire the future
work of local campaigners.
EUROPEANMOBILITYWEEK
TOWNS AND CITIES
EUROPEANMOBILITYWEEK
TOWNS AND CITIES
4 5
VIENNA IGOUMENITSA
(AUSTRIA) (GREECE)
Winner of the Winner of the
© City of Igoumenitsa
EUROPEANMOBILITYWEEK EUROPEANMOBILITYWEEK
Award 2017 Award 2017
for larger municipalities for smaller municipalities
© Führung Siemens
Vienna celebrated EUROPEAN Senior citizens benefited from Igoumenista is working to increase The bulk of activities were organised
MOBILITYWEEK for the 18th time memory training for ‘mental mobility’; mixed modality in and beyond its around schoolchildren, including
in 2017, having taken part in the children enjoyed safety training; and suburban areas, including the small a social media photography
campaign since it first began! there was a campaign for adolescents towns surrounding the city. With new competition to encourage getting
reminding them to unglue their eyes bus routes and an easy access bike- to class without sacrificing the
Each neighbourhood in the city had its
from their screens to the street. sharing scheme, behavioural change environment. Sports clubs also
own way of encouraging sustainable
is strongly encouraged in favour of gathered on the pedestrian walkway
mobility: In Rudolfsheim-Fünfhaus, a
cycling and public transport. to do sports activities with children.
walking tour showed locals how their
area has been shaped by climate For commuters, Car-Free Day was The cultural centre got creative on
adaptation measures; in Mariahilf, complemented by free bus travel, the topic of mobility for children, by
residents could recline in rickshaws as well as a permanent extension of hosting a cycling and walking themed
cycling through a recreation zone; the network of pedestrian and cycle exhibition of primary school students’
and in the city centre they could enjoy paths. This means safer and wider paintings, and a musical event about
an enormous two-day festival on the paths for pedestrians and cyclists, a ‘world without motoring’,
car-free streets. On the main street, as well as improved safety for road
As a coastal city, Igoumenista also
an area of 600 square meters, there traffic. Ramps and tactile paving
took advantage of its shoreline to
were over 70 attractions, activities have resulted in better mobility for
integrate marine mobility through
and exhibitions. © Mobilitätsagentur Christian Fürthner pedestrians with disabilities, or who
rowing training, and by organising
are visually challenged.
People gathered at busy intersections Sustainable modality is making a seaside archaeological walk for
every day of the week to cheer on permanent inroads in Vienna, with a senior citizens.
passing cyclists, congratulating them city initiative promoting walking and
There was also a workshop on
for making the sustainable choice. new bicycle lanes for commuters.
Igoumenitsa’s sustainable urban
For those preferring a slower pace, Furthermore, a number of selected mobility plan (SUMP) for local
there were ‘walking cafés’ where streets are scheduled to close residents, who were promised new
people could participate in lectures regularly to allow children to play leisure and entertainment areas
and activities while walking through outside in safety. These ‘play streets’ along the seafront.
the city in groups. are run in cooperation with park
managers, who offer professional
supervision while children enjoy
everything from handicrafts and
gymnastics to cycling and ballgames. © City of Igoumenitsa
6 7
GRANADA PRAGUE
(SPAIN) (CZECH REPUBLIC)
Finalist of the Finalist of the
EUROPEANMOBILITYWEEK EUROPEANMOBILITYWEEK
Award 2017 Award 2017
for larger municipalities for larger municipalities
© City of Granada © City District Praha-Kbely
In Granada, children and senior Even the tax law has been rewritten With more than two-thirds of travel There were chill-out zones featuring
citizens alike showed their support to provide incentives for commuters being made by public transport, music, yoga, tightrope walking and
for sustainable mobility with cross- who think twice about how to get bicycle or on foot, Prague has already golf! Cycling festivals, public walks
generational bike tours and two Car- to work; companies implementing achieved an impressive modal split. and free public transport days are
Free Days packed with activities. transport plans for employees, such just a few of the other activities
The city is now helping people
as encouraging car sharing, will be Prague is using to spread knowledge
In an experiment to give residents to get even more active via their
rewarded with special tax credits. and enthusiasm about sustainable
a taste of the plan to develop a mobile phones: a new app provides
Companies that can persuade more mobility.
pedestrian zone, the space normally information on a variety of routes,
than half of their staff to commute
taken up by cars was reallocated to including options for mixed modality Cooperation is key, with different
sustainably can look forward to a
workshops on bike repair, magic, that inform cyclists which buses and departments, schools, and 34 NGOs
credit of up to 20%!
robotics, dance, yoga and even a trains accept bicycles, and inform joining in to show that mobility
chess championship. Meanwhile, motorists how many spaces are left matters. Bars, bookshops and
the public were enticed into trying out at the nearest park and ride. shopping centres helped to liven up
electric bikes, and buses revamped Car-Free Day by placing tables and
The city’s activities provided both
their image by becoming temporary chairs in the street for those who
physical and intellectual stimulation.
venues for live music concerts. wished to enjoy the cleaner air.
A public debate was held on the
Beyond music, buses have become meaning of the Car-Free Day, as well The growth of the rail network with a
a better option for residents thanks as a lecture on the history of local new central line and better suburban
to the publication of public transport transport, and workshops on shared connections was celebrated with
data, to be used for journey-planning transport for parents and children. free breakfasts at train stations,
apps so that private companies while in the city bike and car sharing
can offer free and up-to-date © City of Granada
companies held public events to
itineraries right to your smartphone. familiarise the public with their
A new ‘responsible mobility’ quality services.
hallmark is available to single out
companies actively developing clean
and sustainable mobility within their
normal activities.
8 © Martin Svozilek
9
LINDAU BODENSEE TIVAT
(GERMANY) (MONTENEGRO)
Finalist of the Finalist of the
EUROPEANMOBILITYWEEK EUROPEANMOBILITYWEEK
Award 2017 Award 2017
for smaller municipalities for smaller municipalities
© City of Lindau Bodensee © City of Tivat
Paradise is car free in Lindau, where Car-free mobility will be easier Tivat returned its streets to the people The city also drew the link between
cars were banned from Paradise than ever in Lindau because of a with citywide events to complement the surrounding natural beauty and
Plaza for a week, leaving space for permanent extension of the cycling a series of permanent measures. active mobility by organising hiking
local shopkeepers to offer goods and network, a new combined public On Parking Day and Car-Free Day, and nature walks that encouraged
entertainment to passers-by. transport rate in collaboration with roads and car parks became a stage people to use their feet.
the surrounding counties, and a for celebrations and competitions
Drivers who chose to commute by From now on, a new parking
commitment to rehabilitate at least among cyclists and pedestrians.
bicycle or on foot were rewarded authority run by the city will reduce
five pedestrian crossings per year.
by shops with free coffee, pretzels congestion and create access
and fruit for supporting a cleaner The city centre will undergo a charges for motorists. New bus
environment. permanent decluttering as 50 routes will be complemented by the
parking spaces are moved out to improved park and ride facilities for
Community groups from
the harbour, where travellers benefit commuters, and by the safer, more
schoolchildren to the police created
from a new combined rate for park accessible pedestrian-friendly city
different activities to bring life to the
and ride bus transfers. centre infrastructure.
reclaimed space. For those insisting
on using motor vehicles, there was 50 was the magic number, as 50 Widened pavements with bike paths
still a cleaner option: Car sharing locals gathered to demonstrate were inaugurated with bike tours
was made available from the edge of how much space is wasted by 50 throughout the city. Meanwhile, the
the plaza. motorists versus 50 bus passengers concept of ‘healthy body, heathy
and 50 cyclists. © City of Tivat mind’ was taken quite literally as
Sustainable logistics was also well
‘poetry on a bicycle’ encouraged
promoted, and all shoppers at
The relationship between ecology, people to get into the habit of cycling
the weekly market were given the
safety and mobility was highlighted through Tivat.
opportunity of having their shopping
delivered by cargo bike, a great by several well-attended events, From schools, to clubs, to NGOs, the
experiment to demonstrate to buyers including a special class for people of Tivat hit the streets and
and sellers alike that a good economy schoolchildren on the importance of airwaves in a big way to encourage
does not have to be accompanied by road infrastructure for firefighting, environmentally-friendly travel
more cars on the streets. and a beach and seabed cleaning modes and a new mindset.
day to create a better walking and
swimming environment.
© City of Lindau Bodensee
10 11
MOBILITY VILLAGES IN THE METROPOLIS
‘Maison de l’Emploi’
Employment Office and Aix-
Marseille-Provence (France)
The mobility villages are
something like a travelling
circus – a collection of tents
and activities that moved along
the hotspots of Aix-Marseille-
Provence, bringing their show to © Cyril Bussat
a different audience every day.
The mobility-themed attractions
ranged from information stands,
to live electric car painting
by a graffiti artist, cycling
competitions, speed dating,
virtual reality mobility headsets
and flash mobs.
Aix-Marseille-Provence
stresses the importance of
getting good partners on board. © Cyril Bussat
To create your own mobility
villages, you need strong Unlike a circus, the underlying
private-public partnerships, message here is a serious one. In
a technical committee with a Aix-Marseille-Provence, there is a
tenacious project manager, and focus on the link between mobility
a committed event management and employment. The region’s 6.5
team. million trips per day create two thirds
of its air pollution, and maintaining a
INSPIRING private car represents a large chunk
of most household budgets. Of the
MOBILITYACTIONS
region’s trips, 70% are for work or
study, so Aix-Marseille-Provence
considers sustainable mobility to be
an issue that is central to the local
economy.
The collection of 80 stands had 1,500
visitors; 280 people participated in
INSPIRING MOBILITYACTIONS the quiz; and 1,300 kilometres were
cycled during the bicycle activities.
12 © Cyril Bussat 13
GLOBAL TRANSPORT HACKATHON MOBILITY SLAM IN HALLE: POETRY ON THE
THEME OF MULTIMODAL MOBILITY
Y4PT (Global)
How can we pool the talents of teilAuto Carsharing –
young people around the world Mobility Center GmbH
to spur innovation in sustainable (Germany)
mobility? Youth for Public
Transport (Y4PT) is doing just
that with their global mobility A flash of romance with a stranger The mobility slam has a double effect:
hackathon. The two-day event
© Y4PT
sharing your seat on a bus; that rainy It is a moment for the poets and their
encourages young persons with bike ride you took on your first day audience to enjoy a poignant and
all kinds of expertise to put their in a new city; walking the long way elegant reflection on the importance
heads together and come up to work and discovering something of mobility in their lives, and it is
with new ways to promote the about yourself along the route – no also a great way to create buzz
use of public transport. subject was out of bounds at the and momentum around this new
mobility-themed poetry slam in Halle. ‘movement’ of mobility awareness.
How can we get parents and
children to ditch their private What is a poetry slam? It’s a high- The slam was organised by teilAuto,
cars? ‘Ditch’, a winning project © Y4PT
energy poetry competition where a car sharing provider, to celebrate
from the hackathon, is an contestants theatrically recite their 25 years of operations.
educational and gaming tool Ever had trouble navigating a foreign own poems from memory. Each poet
that awards points to children metro system? ‘UpWay’, which is given a score by the audience, and
for getting around sustainably. shared first prize with ‘Ditch’, uses the one with the most points walks
Developed by an international augmented reality to give public away with the prize – simple as that.
team from Belgium, Chile, transport users visual guidance
Colombia, Greece, the former using their smartphone camera. The
Yugoslav Republic of Macedonia app also allows users to discover
and The Netherlands, the app surrounding restaurants, services
provides young people with all and entertainment. “I learned that
the transport options they need public transport is not a simple
to reach their destination, and subject and requires constant ideas,
even lets their parents know innovations, new technologies and
they’ve arrived safely. developers” said Eloi Strée of the
‘UpWay’ team.
The competing teams included
members of 33 different nationalities,
and the exhibition following the
hackathon boasted over 2,500
participants, 13,000 visitors and 330
exhibitors.
14 15
© Y4PT
EMA’S FIRST ECOMOBILITY FLASH MOB CARGO BIKE BORROWING SHOP
CONCERT
JAPAry (Finland)
EMA Eco Mobility Association Would you like Leo, Lyyli, Leevi,
(Italy) Ludvig, or Linkki? Each of these
bikes has its own personality
The hills were alive with the
and purpose: some have boxes
sound of music as a procession
with seatbelts for children, some
of electric cars and electric
are ideal for carrying shopping,
motorbikes wound their way
and one even folds out into a
across Tigullio, with each of
stall for events.
their radios tuned to the same
© EMA
station. On the coast below, Thanks to JAPAry, a non-profit
electric and hybrid boats moved sponsored by Jyvaskyla’s public
along synchronously through transport authority, they can be
© Anna Sarkkinen
the water, each blaring out the rented free of charge for up to
same set of songs. three days.
This eco mobility ‘flash mob’, These bikes are electrically In this way, JAPAry aims to make
arranged by the Eco Mobility assisted, meaning you won’t cargo bikes available and familiar to
Association, began at Porto have to struggle and sweat to everyone. How about taking the kids
Carlo Riva and drove along to traverse Jyvaskyla’s hilly terrain. to daycare or going to the grocery
Rapallo, where they met with © EMA store with a box bike instead of a
With just a photo ID and a car? The convenience is just one
local officials from Rapallo,
The caravan also passed by helmet, anyone can experience phone call away.
Santa Margherita and Portofino.
Portofino’s protected marine area, this hassle-free transport. This
During the summer months when where the University of Genoa uses service works for people with On top of this, they offer a service
tourists flock to this popular vista, the electric boat ‘Veliger’ to conduct cars who don’t want the ordeal to connect you to local farmers and
the streets become blocked up research in the delicate marine of driving around, or for people suppliers so your green transport
with cars, and the air choked up ecosystem. who would normally go on foot can also fuel the local economy.
with fumes. The people of this but have too much to carry.
area want to assert their right to This action continued for over two
move along unblocked roads, to days, and the radio parade was
breathe clean air, and to swim in interspersed with stops where
clean water. people could inspect the electric cars
and have rides on the electric boats,
and with info-points where they could
learn more about eco mobility. They
also stopped for talks, meals and
impromptu dancing.
The tour ended with an award
ceremony and the activation of a
new electric car charging station.
© Minka Kuvaja © Touho Häkkinen
16 17
© EMA
MORE EXAMPLES OF GOOD ACTIVITIES
MORE EXAMPLES
OF GOOD ACTIVITIES
Many European towns and cities apply for the
EUROPEANMOBILITYWEEK Awards every year,
but only six reach the top positions of the ranking.
However, some applicants made a great effort in
organising very original activities that deserve to be
shared with a broader audience. In this chapter, we
would like to showcase some of these activities as a
source of inspiration for local campaigners.
18 19Gdansk (Poland)
Consultation on public
bike-sharing scheme, and
promotion of shared mobility
and Mobility as a Service
Luxembourg (Luxembourg) (MaaS)
Excellent media coverage and
exhaustive list of partnerships
Salaspils (Latvia)
Celebration of the European Day
Chemnitz (Germany) Without a Road Death
Shop windows competition decorated
according to the theme of ‘bicycles’
© GilPe
© Kaspars Suskevics
Florence (Italy)
A treasure hunt during the
campaign pushed people
to take part in the different Fagaras (Romania)
activities
Thanks to its car-free
activities, the city saved
1000 kg CO2 during
EUROPEANMOBILITYWEEK
Palma (Spain)
Activity #AskYourQuestions to the
councillor responsible for mobility
Terracina (Italy)
Efforts to provide local
residents with alternative
transport modes, including
Valencia (Spain) bicycles with pedal assistance
(pedelecs) or free bus rides
Complete week of activities including
a fair, the inauguration of new
infrastructure, films, conferences, and Istanbul (Turkey)
more. 21% more people used public Cargo bike activity to raise
transport during Car-Free Day awareness about the use of this
new way of transporting goods
Messina (Italy)
Vintage bus exhibition, Delphi (Greece)
new sharing systems and
Air quality measurements before,
e-bikes
during and after the week
© Patricia Gázquez Moreno
Alfândega da Fé (Portugal)
Eco-driving demonstrations for local
employees © City of DelphiEstonia Latvia
The Estonian coordinator has Latvia has prepared eight different
BEST PRACTICE AT THE NATIONAL LEVEL signed an agreement with the public
broadcaster to show the campaign
videos for social media with the
participation of national celebrities.
video on national television.
The role of the EUROPEANMOBILITYWEEK National Coordinators is
crucial for the success of the campaign in towns and cities all around
Europe. Above and beyond their typical activities and responsibilities, we
would like to highlight the following examples of best practice.
© VARAM
Poland
Poland saw an impressive increase
in the number of participating towns
and cities thanks to the workshops
organised in the different regions. Austria
Germany Our Austrian coordinator has
produced a number of mascots that
In Germany four regional will travel all around the country upon
workshops were held in Dessau, request of their local campaigners.
Mönchengladbach, Norderstedt and Regional train conference on 31
Stuttgart. In order to generate ideas August in Gmunden.
for campaign activities, the National
Coordinator has produced an eye-
catching toolbox to play with.
Slovenia
Slovenia is one of the countries
showing the most anticipation,
© German Environment Agency organising workshops with local
campaigners as early as the
month of February to present the
theme of the year. © Ministry of Infrastructure and Spatial Planning
Spain
The Spanish coordinator
organises an award for cities and
enterprises, and also for the media
for helping to disseminate the
values of the campaign. Greece
Greece has created a network of
towns and cities participating in the
Portugal campaign, with exchanges between
them all year round. The Ministry
Portugal had a series of five regional responsible for coordinating the
workshops covering the whole campaign nationwide recognised
country, reaching cities that already the efforts of the 12 best cities at an
support the campaign and some award ceremony.
newcomers. The content of these
workshops was tailored to the needs
of the participants.
22
© Ministry of Environment and EnergyARGENTINA
In 2017, four Argentinian
municipalities joined the
campaign by registering
their activities at
www.mobilityweek.eu
BEST PRACTICE
BEYOND EUROPE
BEST PRACTICE BEYOND EUROPE
24 25Buenos Aires Mendoza
In the Argentinian capital the week Mendoza focused on the promotion
kicked off with a sustainable walk of cycling, making its public bicycles
where participants could enjoy available to all. They also held
different activities and games. thematic tours to discover the city on
Drivers were encouraged to leave two wheels.
their cars at home, and allow small
Open-air activities took over the
children to use the roads in safety.
public space, including sports and
There was also a focus on road yoga. Children were also the focus
safety at various conferences and of activities to teach them cycling
meetings for local residents. proficiency.
The city organised contests During Car-Free Day, bicycle parking
© City of Mendoza
and awarded prizes to cyclists was made available by dedicated
© City of Buenos Aires
participating in bicycle rides. staff and there were bike repair
workshops. Local residents were
During Car-Free Day the bike-
also invited to prepare their own
sharing system was free of charge
juice by pedalling a special blender
for the first two hours of each ride. Córdoba bicycle.
The city (with over 1 million
inhabitants) set up an information Rosario
stand on sustainable urban mobility. A total of 21 parking places in the city
In addition, it participated in the were used to organise debates and
well-known Parking Day, by giving a fun activities.
different use to parking spaces.
The city has its own ‘cycling school’,
During Car-Free Day there were which promoted the idea of shared
© City of Rosario
raffles for people leaving their public space. People participating in
cars at home to win free weekly this school had the opportunity to win
public transport passes. Collective a bicycle.
transport, bicycles and walking
© City of Rosario
were promoted to replace cars for The green area and cycle lanes
commuting to work. of a big boulevard were extended,
which provided a venue for training
A bicycle marathon across the city activities with schools on the theme
finished with a music festival and of shared public space.
prizes for participants.
Rosario made efforts to provide
Some of the new permanent plenty of activities in all six
measures implemented by the city neighbourhoods.
included the development of bicycle-
sharing systems, the enlargement During Car-Free Day, shared bicycles
of pedestrian streets and the use of were available free of charge, and
clean vehicles for public transport there were options to win monthly
© Municipalidad de Córdoba fleets. public transport passes.
26 27You can also read
