AUSTIN BOARD OF REALTORS - ACTRIS - APPROVED BY ABOR BOARD OF DIRECTORS ON SEPTEMBER 5, 2018
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Austin Board of REALTORS®
ACTRIS
2019-2023
S T R AT E G I C
PLANS
Approved by ABoR Board of Directors
on September 5, 2018
A MESSAGE FROM THE CEO
ABoR Members and ACTRIS Subscribers –
I am eager to present to you the 2019-2023 Strategic Plans for the Austin Board of REALTORS®
(ABoR) and the wholly owned, Austin/Central Texas Real Estate Information System (ACTRIS).
These plans, which will take effect on January 1, 2019, represent the first time ABoR has created
separate, dedicated visions for our Association and MLS in our 92-year history. In setting separate Emily Chenevert
visions for ABoR and ACTRIS, the Board of Directors built a foundation on which both entities can Chief Executive Officer
stand alone and exponentially grow the vital, but distinct, value they provide you and your business. Austin Board of REALTORS®
The ABoR and ACTRIS Strategic Plans are the culmination of months of research and discussion, including an intensive analysis of
our environment to deeply understand industry trends, local market and member needs, and operational capabilities of each entity.
This analysis revealed a clear and poignant understanding about the core purpose of an Association versus that of an MLS. An
Association exists to build community around the shared purpose of professionalism and advocacy. At our core, ABoR strives to be an
indispensable connection for our members to career success and industry engagement. That differs from the utilitarian nature of the
MLS, which exists to deliver an innovative suite of products built on the foundation of an orderly marketplace.
With that, your Board of Directors and I are proud to present these new Strategic Plans to you. We want to hear your questions and
comments. Help us identify opportunities to implement the strategies outlined within each plan. The execution of the vision we
share can only be made real with your direct involvement and input, so please share your ideas with us at ABoR.com/Engage.
Best Regards,
Emily Chenevert
CEO, Austin Board of REALTORS®
2Austin Board of REALTORS®
2 0 1 9 - 2 0 2 3 S T R AT E G I C P L A N
OUR VISION OUR MISSION
To foster the most professional and ABoR. Building Connections.
engaged REALTORS® in the nation. At the Austin Board of REALTORS®, we build connections that strengthen the careers of our members
and improve the lives of Central Texas families. We connect our members to unparalleled opportunities
for training and professional development, while also strengthening the industry’s connection to the
highest standards of ethical behavior. We connect homeowners and REALTORS® to the legislative
process, speaking up for the place we all call home.
BE THE ESSENTIAL ENGAGE ELEVATE OUR ADVOCATE FOR CHAMPION
RESOURCE INTENTIONALLY INDUSTRY THE COMMUNITY OPERATIONAL AGILITY
• Provide impactful services and • Connect with members where and • Establish ABoR as a thought leader • Expand and deepen ABoR’s • Invest in technology that ensures
a wide variety of programs that how they want to be engaged. for increasing professionalism in government affairs initiatives and an efficient and effective
address the unique challenges our industry through stronger member engagement in advocacy member experience.
of our members’ profession. • Embrace technology that allows enforcement, risk reduction, and and the electoral process.
ABoR to better connect with those accountability initiatives. • Offer competitive benefits and
• Be the source for industry trends, we serve. • Solidify ABoR as the most professional development
risk reduction, and evolving • Deliver impactful education, influential force in issues impacting opportunities for staff to ensure
business practices. • Humanize and amplify our member programs, and interactive homeowners and the real estate high standards of performance.
communications to better resonate events that enhance both the profession in Central Texas.
• Position Central Texas REALTORS® with our members. leadership and professionalism of • Implement creative solutions
as trusted advisors to their clients REALTORS® and Affiliates. • Mobilize members to become for generating revenue.
through thoughtful consumer • Influence the REALTOR® brand advocates in governmental affairs at
engagement. through deeper engagement in NAR • Strengthen leadership and the local, state, and national level. • Calibrate membership packages and
and TAR. membership participation to fees structures with industry norms.
• Establish ABoR as the voice of real mirror the rich diversity and • Cultivate and maintain strong
estate and comprehensive resource • Provide exceptional customer culture of our region. community partnerships • Demonstrate transparency of
of market data for government experiences to members. and alliances. information and decision-making
affairs stakeholders, community processes.
leaders, and media partners.
• Deliver independent value to our
membership to more nimbly adapt
to industry expectations and changes. CORE COMPETENCIES Professionalism | Education | Government Affairs
3ACTRIS
2 0 1 9 - 2 0 2 3 S T R AT E G I C P L A N MLS
OUR MISSION
OUR VISION
ACTRIS is the authoritative source for all Central Texas real estate information. We empower our
Be the best in class service provider subscribers and their clients by connecting them to the market’s most complete, accurate, and up-
through expansion and innovation. to-date listing information. We elevate industry success by setting the foundation for an orderly
marketplace where competitors cooperate to facilitate the purchase, lease, and sale of real property.
DELIVER UNPARALLELED EXPAND STRATEGICALLY EMBRACE INNOVATION CHAMPION OPERATIONAL
MARKET DATA AGILITY
Create, deliver, and secure our market’s most Leverage scalability and market position to Aspire to transform our business by embracing Structure our organization and internal processes
complete, accurate, and up-to-date listing provide exceptional value through economies new technologies and advancements to existing to allow for an agile, rapid response to industry
information. of scale. solutions and processes. trends and demands.
We will do this by: We will do this by: We will do this by: We will do this by:
• Developing proprietary data sets and • Establishing an MLS Board of Directors • Unlocking business intelligence through the • Strategically focusing operations and product
integrating third-party information that with governance policies and independent improved collection and processing of offerings to deliver superior subscriber value.
increases our competitive market advantage. financial reporting. subscriber feedback and product evaluations.
• Investing in consistent professional
• Aligning our data structure with • Building a comprehensive MLS brand and • Empowering brokers to better capitalize development opportunities for staff
industry standards. marketing strategy to engage stakeholders on emerging technology to capture leads. to learn and maintain skills.
on multiple communications platforms.
• Facilitating and enhancing broker • Performing a comprehensive review of • Delivering modern technological solutions
data initiatives. • Engaging brokers to better understand and technologies to enable more efficient to improve the subscriber experience.
respond to their business objectives. property access and showings.
• Advancing improvements in content • Enhancing access to skilled technology
licensing and data distribution tools. • Establishing and maintaining strategic • Positioning the organization as an industry professionals.
partnerships that broaden our impact. thought leader to capitalize on connections and
• Strengthening data security and risk strengthen understanding of future trends.
mitigation strategies. • Elevating our product mix to deliver new
value to targeted subscriber segments. • Positioning the organization to deliver an MLS
• Cultivating broader data accuracy awareness. marketplace powered by modern database
architecture and technologies.
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