At the Heart of Simplified Operations - NIIT Technologies
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At the Heart of Simplified Operations Embrace the New, Transform Processes, and Enrich Passenger Experience ONE Order to deliver exceptional passenger experience and effectively manage travel operations Kriti Pant Abstract IATA’s ONE Order initiative ensures gradual disappearance of multiple reference IDs in favor of one single order number. The passengers no longer will have to juggle between different reference numbers and documents in their journey. A common order number will enhance passenger experience and take away the hassles of travel. Additionally, airlines will be able to refine operations and collaborate effectively with their partners. With ONE Order implementation, there will be easier exchange of information and revenue reconciliations. www.niit-tech.com
Seamless Experience: Dream of a After successful implementation, air passengers can look forward to an enjoyable travelling experience Traveler and Aspiration of an Airline and airlines can simplify operations. PNR, e-ticket, Electronic Miscellaneous Document (EMD), cab confirmation ID, hotel booking and so on, ONE Order to End Travel Woes sounds like a maze of reference IDs. Hassled Steep rise in prices of jet fuel (in year 2008) created passengers and inconvenienced airline staff is a margin pressures on various airlines. Sale of ancillaries common sight. Over and above, there are challenges became an important source of airline revenue. In with exchange of information and reconciliation of fact, airlines could book profits only through the sale revenue. Any change or disruption in travel plans may of ancillaries. Consequently, today, each element of a leave the systems (of airlines and their associates) travel experience is sold independently. topsy-turvy. Eventually, there goes the thought of seamless delivery of services to passengers. Observing the change in trend, in 2012, IATA announced introduction of resolution 787 supporting Imagine a world of no confusion—faster check in, the NDC program. With NDC, airlines can innovatively seamless alterations in bookings, availability of right market, distribute, and sell their products. meals, quick baggage tracking, on-time cab pick-up Introduction of NDC led to a realization that airlines and drop exactly to the hotel where you are booked. need to transform their order management system to derive full benefits. Therefore, ONE Order This imagination is soon to turn into reality. Airport standards were introduced in year 2015. check-in personnel, finance and accounting systems, cab driver and the hotel receptionist—all will IATA defines ONE Order as “An initiative to replace recognize the passenger by a common reference the multiple and rigid booking, ticketing, delivery, and number. There will be quick and easy exchange of accounting methods with one single and flexible information and no more extensive revenue order management process. It leverages the data reconciliations. Delighted passenger, seamless communications advances made possible by collaboration with alliance partners and simplified implementation of the New Distribution Capability.” process will be the order of the day. Sounds unbelievable? IATA’s resolution 797 introducing ONE Order is to accomplish just that. 1 PNR Extensive collaboration of airline domain experts, technology experts, and travel management stakeholders would be required to implement ONE Order. It will allow airlines to replace redundant and age-old processes with advanced and efficient ones. 5 Hotel 2 E-ticket Booking ID ONE Order 4 Cab 3 Confirmation EMD Single Reference ID for Airlines and Associates
ONE Order is a project running under Simplifying the System (BHS) is updated and upon Flight Close (FC), a Business (StB) program of IATA. It is conceptualized passenger reconciliation list is prepared. to drive service delivery and accounting with order items and fulfillment control status across the travel After introduction of ONE Order, a common unique cycle. The project shall facilitate improved customer Order ID would be generated and shared with all the servicing with simpler interactions between the Offer stakeholders: airline, ground handling staff, airline Responsible Airline (ORA), Participating Offer Airlines caterer, cab services provider, hotel reservation desk, (POA), passenger(s), service providers, with a and so on. With ONE Order, airlines will be able to common reference. consolidate multiple references into a common reference. It will help airlines to streamline their ONE Order Impact reservation management and financial processes while allowing faster processing and better Airline systems management of operations. Multiple unique IDs such as PNR, EMD, and e-Ticket number are generated within airline systems for Revenue Integrity every element of an itinerary. Alternations in data Offers are created on a real-time basis, therefore, ideally should trigger an update in the system of the maintaining bilateral agreement (in cases wherein each associated service providers. Unique IDs in one segment of passenger’s journey is served by different system need to be mapped with identifier of the airlines) with details of charges for each segment will not alliance partners’ systems. For example, check-in be needed. Based on the current scenario, supporting information with details of special meals must be airline will generate and quote a ticket price for its shared with the airline caterer. Similarly, no show respective segment. Hotel and cab services will provide information has to be shared with the cab service their own fare quote. The Offer Responsible Airline, providers. After check-in, passenger status gets along with a quote for its own segment, will be updated as checked-in and passenger’s baggage is responsible for collection. ONE Order will ensure transfer accepted. Correspondingly, Baggage Handling of revenue share of each entity upon delivery of service.
Exchange of Data across Systems Passenger Experience Exchange of information with relevant entities is Studies indicate that travelers undergo positive and important on any refreshed data in Order IDs. negative emotional extremes during the course of Cancellation of flight will lead to cancellation of their journey. Emotional extremes are due to varied passenger booking in the system. Correspondingly, reasons. These include check-in scenarios involving the flight caterer, cab service providers, hotel assignment of appropriate seat with extra leg space, reservation desk will be notified. The available slots extra baggage allowance or during flight flyers are with cab services, room inventory at hotels would be anxious about the delivery of requested meal and utilized accordingly. With common Order IDs other services. On arrival, passengers are anxious appearing in the systems of all the partners, about baggage collection and availability of cab to exchange of information will be accurate and faster. reach their destination on time. Collaboration of LCCs with network carriers With ONE Order, services would be delivered as All airlines (whether a network carrier or LCC) will requested due to efficient exchange of information follow a common booking process. Currently, LCCs amongst airline crew, caterers, cab services, hotels, generate a PNR number that acts as a proof of and so on. Travel agents will be able to follow booking, payment, and eligibility to fly. However, in singular process to service passengers for different case of network carriers PNR as well as e-ticket products from various airlines and other agencies, number are generated. Since revenue reconciliation thereby improving the efficiency of reservation staff. happens based on e-ticket, therefore, LCC, and Juggling between multiple reference numbers and network carriers are unable to collaborate and offer documents would be eliminated. The negative a complete travel solution. emotional extremes that passengers undergo during travel will also be handled better. After implementation of ONE Order, collaboration amongst LCCs and network carriers will become Challenges in Adoption of ONE Order easier due to implementation of a common standard Standards process for LCCs as well as network carriers. Order ID will serve as a proof of booking, payment, and Adoption of ONE Order will require extensive entitlement to travel. Airlines will deliver services overhauling of systems. Currently, IATA is in a stage effectively and passenger will receive an end-to-end of setting up ONE Order standards. It is believed that solution for their travel requests. airlines would be able to adopt ONE Order post year 2019. Following are a set of challenges identified before carrying out ONE Order implementation: 1. Cooperation from all stakeholders to adopt, appropriately execute, and benefit from ONE Order. 2. Mechanism to manage group bookings, multi-passenger booking, cancellation, and alteration in itinerary. 3. Management of bulk ticket sales to travel agents. 4. Mechanism for management of split booking.
Implementing ONE Order would be mapped to Super PNRs. During Phase III, Super PNR will replace e-tickets in A structured approach to adopt ONE Order can bring the ticketing system. Airline systems will generate a about a positive transformation in the airline single unique ID for booking tickets, confirmation of operations. Although the core concept was in use by payments, and eligibility to fly. On-hold PNR status at many airlines, the involvement of IATA will ensure the system level would be handled with an internal standardization across the industry. flagging mechanism. Passenger with on-hold status would not be allowed to fly. Simultaneously, EMD is The implementation process is likely to be executed going to be replaced with a Super PNR. in phases, involving participation from airlines as well as associates. Upon three-phased implementation, a single, unique ID (Super PNR) would be generated in the airline In Phase I, airline reservation system would be systems that would be shared across all alliances. upgraded to generate Super PNRs. For ease of replacement, format of Super PNR will be the same In the final phase, Super PNRs would be replaced with as the format for ONE Order. Alliance partners can, in ONE Order. IATA could possibly allocate a range of turn, fetch Super PNR from airline database and data Order IDs to each airline adopting ONE Order. At the within the systems of alliance partners will be time of booking, reservation system will fetch the ID mapped to Super PNR. Any communication between from the range of IDs allocated for a specific airline. airlines and alliance partners will happen in the Replacement of data will ensure a single source of context of Super PNR. Order IDs for all airlines compliant with ONE Order. The Order ID will be shared across travel agents, Phase II will be dedicated to replacement of airline airlines, cabs, hotels, caterers, ground handlers, and PNRs with Super PNRs. The internal PNR generation so on. On implementing the final phase, airlines would process of airlines will cease to exist. All booking data be considered ONE Order compliant. Phase 2 Phase 4 Generate Super PNR Super PNR to replace E-tickets Super PNR—common Super PNR to replace ONE Order ID to reference for all Super PNR to replace replace Super PNR PNR partners EMD Common source of Order ID for all travel stakeholders Phase I Phase 3 Four-Step ONE Order Implementation
The NIIT Technologies Thought Board: Embrace the new, Transform Processes, and Enrich Passenger Experience What do we understand by IATA’s ONE Order Initiative? ONE Order initiative replaces multiple and rigid booking, ticketing, delivery, and accounting methods with one single and flexible order management process. It leverages data communication advances made possible by the implementation of the New Distribution Capability. Why is ONE Order required? Seamless and Effective Quick exchange of Appropriate delivery Enhanced standardized order collaboration with information of services passenger management process alliance partners experience Which areas does ONE Order Initiative affect? Airline systems Revenue Information Collaboration of Passenger exchange LCCs with network experience carriers What challenges airlines will face in adopting ONE Order standards? Mechanisms to manage Cooperation among bookings, cancellations, Management of ticket Mechanisms to manage stakeholders and alterations in itinerary sales to agents split bookings What steps airlines must follow to implement ONE Order? Airlines can follow a four-step process to implement this initiative: Generate Super PNR Replace PNR with Super Replace e-tickets and Replace Super PNR with PNR EMD with Super PNR ONE Order ID to be used by all travel stakeholders
Stepping up to Finer Processes IDs. Passengers will be booked for as many segments as required (as opposed to the current cap of sixteen Multiple entities collaborate to deliver desired travel coupons). Alternations in details of passenger data experiences to passengers. This leads to complexities in will be convenient. providing services as assured. Every entity has its own process to identify the traveler and diversity in processes Current day reconciliation processes for revenue often leads to error in delivery. Other native challenges settlement will no longer be relevant. Order ID are interlining settlement of revenue, exchange of shared amongst all those involved in the travel offer information on alterations in travel plans, and so on. will ensure revenue integrity. After delivery of services by an interline partner, a common order ID ONE Order resolution will resolve current day industry will allow for quick and easy transfer of revenue to challenges. Systems and processes will be standardized the respective service provider. and simplified to establish a better connect with passengers, collaborate effectively with partners, and There is no alternate way of achieving passenger set up efficient technology systems. It is an attempt to loyalty than by fulfilling their dream of a hassle-free overcome airline industry challenges from all possible journey. NIIT Technologies is focused on aligning itself aspects—Systems, People, Processes, and Partners. with IATA’s vision for airline industry. Our partnership with IATA enables us to obtain reliable information Exchange of information will be smooth and free first-hand and remain updated by attending meet- from manual interventions. Legacy formats and ings, trainings, and exhibitions at worldwide events. corresponding messages will evolve into flexible XML Our two-decade-long domain experience of working standards and JSON messaging. The systems will with multiple airlines can help align airline processes interact and exchange information based on Order as envisioned and proposed by IATA. About the Author Kriti Pant is a part of Travel and Transportation vertical. She has close to nine years of work experience. During these years, she has worked in diverse roles with technology and outsourcing companies. Her experience includes working in customer facing roles such as Business Analyst in project delivery to pre-sales, which involves supporting the sales team during the client acquisition process. Kriti is a graduate from University of Delhi and has a MBA degree from ICFAI Business School, Hyderabad.
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