ANNUAL REVIEW 2019 - First Tee
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REFLECTING ON 2019 IT is an honor to serve as chairman of the First Tee Board as I remain deeply committed to the long-term success of this organization and IN 2019 we focused our efforts on several key initiatives, including an independent evaluation of our curriculum that leveraged the young people we serve. I am proud of the stakeholder research and feedback, with a goal accomplishments in 2019 to strengthen, evolve and to ensure we remain relevant and maximize position First Tee for a bright future. our impact on young people. We also rolled out While COVID-19 has brought unforeseen First Tee’s Safe Sport Policy, which has elevated circumstances thus far in 2020, we are dedicated prevention, training and reporting of child safety to to ensuring the organization manages through the highest priority across the organization. the current conditions and emerges ready to We welcomed two new domestic chapters to continue its transformational impact on young the network, West Texas and North Coast (CA), people. The values that are so core to First Tee are as well as two international chapters, Morocco more important than ever, and we want to ensure (Africa) and Australia, which were announced young people are supported not only through in conjunction with the 2019 Presidents Cup. this challenge, but those that are sure to come Throughout the year we also made significant throughout their lifetime. progress on the evolution of the 22-year-old First As we look to the future, there are several Tee brand with the goal to carry forward the core important initiatives underway, including an foundational equity as we begin to roll it out over investment in technology to better reach and the coming year. connect with First Tee’s audiences and an exciting While 2020 will prove to be an historic year refresh of First Tee’s brand and curriculum after 22 due to the COVID-19 pandemic, I am proud of the years. I am pleased First Tee is better positioned innovation, agility and creativity of our team and the to lean on PGA TOUR’s global influence and reach network. We continue to put kids and their families with our new 501(c)3 structure, PGA TOUR First first, building confidence despite new challenges, Tee Foundation, which will help to build First Tee and helping young people build the inner strength awareness around the world. to persevere through whatever comes their way. Thank you for all you do to lift up, cheer on My goal is to ensure we emerge from this crisis and support this important organization. First Tee better positioned than ever to empower today’s wouldn’t be where it is today without the passion young people for the future. of thousands of caring adults just like you. Thank you for your continued support of You are making a difference. our mission. Jay Monahan Gregory T. McLaughlin Chairman, Board of Governors Chief Executive Officer Commissioner, PGA TOUR First Tee
Our Network’s Impact In 2019 OUR REACH LIFE SKILLS EXPERIENCE 156,772 Youth through chapters 382,329 Youth through clinics/events 3,131,901 Youth through schools/after school programs 3,671,002 Total youth impacted Caucasian 48% Latino/Hispanic 21% African-American 14% Asian 8% Multi-Racial 7% Native American >1% Pacific Islander >1% 62 38 25 Male % Female % Teens % Gender and Ethnicity of Chapter Participants
OUR PARTNERSHIPS 150 1,607 10,160 Chapters First Tee DRIVE, National School Program, After School Locations Number of Schools College Scholarships 1,650 Coaches Trained 2,090 Teachers and Youth Leaders Trained $96M (9% Over 2018) Chapter Network Revenue $12,235,950 HQ + Chapters Since Inception
STRENGTHENING COMMUNITIES More than 20,000 adults come together to support training and deploying the curriculum, to the experts kids and teens each year. Our chapters – and who help shape it, First Tee is a true family and safe especially coaches – are the heart of the organization harbor for the next generation. and the stewards of our experience. We work to ensure they feel supported, connected to the greater mission and inspired to bring it to life in new ways in their communities each day. First Tee experiences are fun, caring, safe, accepting and growth-oriented. Many chapters are working to expand their footprint and ways to connect with kids and teens through learning centers, including Austin, Pittsburgh, Raleigh-Durham (First Tee of the Triangle), Seattle and Toledo (First Tee of Lake Erie). We cheer ALL of our chapters on, and are proud of their commitment to First Tee’s impact each year. From the dedication and passion the coaches, volunteers and chapter staff bring, to the rigor in
DRIVING FORWARD Each year brings new opportunities to support the PUTTING SAFETY FIRST: We increased resources network and evolve what we do to ensure we are and investment to advance our culture of safety, maximizing our mission. Here are some highlights including prevention measures of centralized from 2019: background checks and mandatory online training developed by the U.S. Center for SafeSport. CHAPTERS: We provided support through quarterly briefings, in-person visits, five regional staff and board FIRST TEE COLLEGE SCHOLARSHIP PROGRAM: training conferences; national promotion supported We kicked off a robust national program that will by year-round localized templates and toolkits; and provide alumni with financial assistance, professional added two domestic chapters (West Texas and North development workshops and substantial mentoring Coast, CA) and two international (Morocco, Africa throughout their college experience. The first class and Australia) to the network. will be named in 2020. CURRICULUM ENHANCEMENTS: The Bridgespan BRAND EVOLUTION: Significant progress was made Group, a leading social impact advisor to nonprofits, on an evolution of our 22-year-old First Tee brand completed a six-month review of our longstanding with the goal of ensuring connection with today’s programs and with stakeholder input, plotted a kids and families, while carrying forward the core detailed path for future growth and continued impact. foundational equity that has been built over time. The rollout will begin in 2020.
YOUTH LEADERSHIP EVENTS Joe Louis Barrow, Jr. Life Skills a volunteer opportunity at & Leadership Academy the Pomeroy Recreation & 96 teens engaged in valuable Rehabilitation Center and a leadership discussions exploring female executive panel discussion diversity and leveraging platforms at Facebook headquarters. to drive change in their local The academy brought the girls communities. Participants together to learn what ‘drives’ also experienced Boise State them to becoming impactful University’s outdoor team building leaders in their communities. program which is committed to Coca-Cola America’s Future enhancing leadership development First Tee rising seniors networked and cohesiveness among the teens with executives during a career through adventure-based learning. exploration experience at Coca- John Deere Drive Your Future Cola headquarters. A young Academy professionals panel discussion First Tee’s all-girls national event provided insight into their college provided 24 talented teens experience, the importance of the opportunity to experience internships, and how their journey activity-based workshops, led them to Coca-Cola. The roundtable discussions and teens also received VIP access to play golf at the iconic TPC the TOUR Championship and a Harding Park. The week included campus visit to Georgia Tech. Life Skills & Leadership Academy
John Deere Drive Your Future Academy 2019 Participant Events Wells Fargo Succeeding John Deere Power for PURE Insurance Together Contest Good Scholarship Contest Championship April 29-May 5 July 7-11 September 24-30 Charlotte, NC Silvis, IL Pebble Beach, CA Perfect Sense Unified Joe Louis Barrow, Jr. Challenge Life Skills & Leadership June 23-27 Academy Washington, D.C. July 24-30 Boise, ID John Deere Drive Your Future Academy Coca-Cola America’s Future June 24-28 August 21-24 San Francisco, CA Atlanta, GA
‘‘“I saw the creation of the [varsity girls golf] team as a great way to advocate for equality in ‘‘ the world of sports.” MAKING HER MARK When Meghna Mazumdar was play on the varsity golf team but – Meghna named First Tee’s Outstanding her school only offered a team for Participant of the Year in 2017, boys. So Meghna set out to start a we knew she was well on her girls’ team where those interested way to making her mark in the in golf, like herself, could learn, world. The eight young people grow and compete within the selected as finalists for the national sport. Channeling her goal-setting award come from across our skills honed through First Tee, 150 chapters, and all exemplify Meghna successfully raised $30,000 the strength of character that to support three years of initial First Tee seeks to build through funding. Since then the school its programs. Now a high school district officially added varsity girls junior who has been involved in golf to their lineup. First Tee of Connecticut since she Next up, Meghna is considering was seven, Meghna has amassed ways she can help bring First Tee’s an impressive resume, including National School Program to her winning a First Tee essay contest town’s four elementary schools as that resulted in her playing with her senior capstone project. Rory McIlroy in the 2016 Wells Fargo Championship Pro-Am, and Thank you, Meghna, for being such becoming personal pen pals with a strong advocate of First Tee and Warren Buffet. for making such a lasting impact on your community! You go, girl! In her freshman year at South Windsor High, Meghna wanted to
EVAN Koutsopetras First Tee of Metropolitan New York
‘‘ Through the years his focus and enthusiasm gained a significant amount of steam with the assistance of his GRIT FOR THE GREATER GOOD go-to-team and this has Evan Koutsopetras, has Evan is now an honor roll student, been essential in building been involved at First Tee of the number one player on his high relationships with fellow Metropolitan New York since he school golf team, took a trip to participants, coaches and was seven. Like most teens, he’s Pebble Beach to play alongside community leaders. – Anthony Rodriguez ‘‘ Senior Program Director, PGA First Tee of Metropolitian New York grown significantly over the last eight years. Unlike most teens, he has had to overcome being told by many he’d never get where he is today. If you ask Evan, he’ll tell you legends in the 2019 PURE Insurance Championship Impacting the First Tee and volunteers regularly. He credits First Tee for helping him relate to others and his story is one of perseverance being able to truly connect with – a deep-rooted characteristic his peers. He’s found a mentor strengthened in him through his in coach Anthony Rodriguez and First Tee experience. has big plans for his future, where he will continue to meet each Diagnosed with Autism at three, challenge head on. rejected by several private schools and told flat out he would not earn “I firmly believe that the life a high school diploma based on his lessons I’ve learned in the First Tee diagnosis, Evan set out to prove he have directly prepared me for the could perform both academically obstacles I’ve had to overcome as and athletically in a typical, public well as the challenges I expect to high school. face in the future.”
KRISTIN Nwadike First Tee of Metro Atlanta Alumna
‘‘ Kristin has always been really mature for her age, but to see her grow into the confident and compassionate leader FINDING PASSION & PURPOSE that she is becoming Introduced to First Tee of mentors a local high school is exciting. Metro Atlanta by her mom in student and is double majoring ‘‘ – Jenae Jenkins Program Director and Recognized Coach First Tee of Metro Atlanta 2011, Kristin was shy, easily intimidated and reluctant to step outside of her comfort zone. First Tee became instrumental in Biology and Accounting. Leveraging what she learned through First Tee and inspired by health challenges faced by her in helping her find her voice, family, including her mother’s appreciate the different breast cancer, father’s diabetes perspectives of those around and brother’s autism, Kristin her and ultimately, develop the wants to use her knowledge and leadership skills that continue to voice to help others by finding serve her well today. cures to complex diagnoses. Longtime coach and mentor The First Tee experience is a from her chapter Timothy powerful tool – the curriculum Moone, encouraged Kristin to and our trained coaches – to find what she loved to do and encourage, inspire and empower pursue it. She graduated high young people each day. We are school with honors, and is now proud of alumni, like Kristin, actively-involved at University who are well on their way to of Georgia. She is a member of making the world a better place. several volunteer organizations,
OWAIS Durrani First Tee of Greater Houston Alumnus
‘‘ I will always remember that shy kid who learned ‘‘ about life and confidence because of First Tee. – Owais A FOUNDATION OF VALUES When Owais Durrani slips on developed an interest in social his white doctor’s coat, he stands issues and says First Tee gave ready to help treat whatever him the confidence to pursue illness or injury walks through the opportunities that he once didn’t emergency room doors at UT see possible for himself as a first- Health in San Antonio. Currently generation American. finishing up his residency, Owais Owais received his dual-Bachelor’s has quickly learned his profession degree in Biology and Political is one that demands a lot – self- Science from the University of confidence, determination and Texas. He took his passion up a resilience – characteristics he’s notch by attending medical school. been building on since his time at In his gap year, Owais interned First Tee of Greater Houston. at the White House under “Life gets difficult and complex the Obama administration. He at times, but even the most remained dedicated to learning challenging of circumstances boils about how to address health down to a few basic principles – disparities, one of his life’s greatest many of them included in First passions. Tee’s values.” Confident in his foundation, Owais During his time at First Tee is excited about his future giving of Greater Houston, Owais back to underserved communities.
‘‘ This community has been wounded; this program will help rebuild the community by reaching these kids. It goes way beyond kids learning to EMPOWERING SCHOOLS & COMMUNITIES Over the last 20 years the is through fun, engaging and play golf, it’s making a community of San Bernardino, positive golf lessons in PE, the ‘‘ better citizen. – Pam Tyler Executive Director First Tee of the Inland Empire California has seen it all: from wildfires to a terrorist attack and a school shooting. The reality is more than 30% of the community is still living next generation is cheering each other on, respecting classmates and, well, having fun, right in the middle of their school day. While there are many complex aspects below the poverty line.Yet to strengthening a community, this community is showing the we believe building character definition of resilience. and providing empowering experiences within the schools Thanks to amazing partners is part of the answer. like Southern Company, the entire San Bernardino City “Most of my students have Unified School District – in never seen or used a golf partnership with the First Tee club before,” said Mr. Landers, of the Inland Empire – has been Belvedere Elementary School PE training PE teachers to bring teacher. “The skills we learn and the First Tee National School practice can help us achieve and Program to every school in succeed in everyday life.” the district. What this means National School Program
FURTHERING OUR MISSION FOUNDING PARTNERS Education Patron Proud Media Partner Trustees of First Tee include individuals, corporations and foundations that pledge $1M or more to our mission. By applying their resources to First Tee’s work, Trustees are furthering our efforts to provide strategic direction, curriculum enhancements, ongoing research, continuing education and training for chapter leaders, and certification and training for coaches across the country. We are grateful to the more than 130 First Tee Trustees. Corporate Support TRUSTEES The Coca-Cola Company Budget Golf Logicalgolf AT&T The Golf Digest Companies Callaway Golf Company & Paradies Lagardère Chevron The Hertz Corporation Callaway Golf Foundation Prize Possessions Deere & Company The Kohler Company Cause Inspired Media Pukka Dick’s Sporting Goods The Toro Company Century Bancshares SCL Consulting Exelon Corporation Valero Energy Corporation Century Golf SCNS Sports Foods First Data Wells Fargo & Co. CharityMania ShortGolf Humana Foundation Wyndham Worldwide ClubCorp St. Andrews Products, Co. Mastercard International Corporation ClubUp The Coaching Educator Morell Studios DreamJobbing Tempercraft NBC Sports Group PARTNERS ExpandaBrand, Inc. Xact Xpressions Pebble Beach Company 2ndSwing FedEx PricewaterhouseCoopers LLP Air Force One Golf GreenLinks TaylorMade Golf Company American Golf Kinona Tournament Contributions PGA TOUR FedEx Cup St. Jude Invitational KORN FERRY TOUR Pinnacle Bank Championship THE PLAYERS Championship World Golf Championships- Albertson’s Boise Open Rex Hospital Open THE TOUR Championship HSBC Championship BMW Charity Pro-Am TPC Colorado Championship World Golf Championships- The Memorial Tournament Tournament Utah Championship Dell Technolgies Match Play CJ Cup Tournament Chitimacha Louisiana Open Tournament Championship Greater Wichita Open WinCo Foods Portland Open World Golf Championships- PGA TOUR CHAMPIONS Lecom Health Tournament Mexico Champ Charity PURE Insurance Championship Nationwide Children’s Hospital World Golf Championships- at Pebble Beach Championship Tournament Grants PGA TOUR SUPERSTORE Greater Dallas North Florida Three Rivers Park Disctrict Chapter Recipients Greater Houston Phoenix Tucson Central Florida Green Valley Ranch San Francisco Utah Indiana Sarasota/Manatee Coastal Carolinas Massachusetts Silicon Valley USGA PLAYERS FOR LIFE Denver Grant Recipients Metro Atlanta The Coachella Valley Fort Worth Metropolitan New York The Lowcountry Aiken Greater Austin Naples/Collier The Palm Beaches Central Coast Greater Chicago The Twin Cities Central Valley
Coastal Carolinas San Joaquin Greater Miami Valley The Sandhills Connecticut Silicon Valley Greater Pasadena The Triad Contra Costa South Dakota Greater Portland The Triangle Fresno Sandhills Green Valley Ranch The Twin Cities Greater Charleston The Triangle Lake Erie The Upstate Greater Cincinnati & The Tri-Valley Northern Kentucky New Hampshire The Virginia Peninsula Greater Philadelphia TORO GROW THE GAME North Florida Three Rivers Park District Greater Portland Chapter Recipients Omaha Western New York Greater Richmond Aiken Phoenix Greater Sacramento Central Mississippi TORO EQUIPMENT Roanoke Valley Greater Washington, DC Coastal Carolinas DONATION Green Valley Ranch San Juan County, NM Chapter Recipients Eastern Michigan Lake Erie South Central Wisconsin Greater Tyler Fort Worth Metropolitan New York South Dakota St. Petersburg Monterey County Greater Charleston South Puget Sound Troup County San Francisco Greater Cincinnati & The Coachella Valley Northern Kentucky Legacy Society is First Tee’s planned giving fund that ensures we can continue to empower kids and teens through our mission. Thank you to our Legacy Society supporters. Board of Governors Jay Monahan, Dan Fireman Jon Nudi Heidi Ueberroth Chairman Peter Foss Jon Orszag Rick Waddell Timothy Finchem, John Harris Ron Price Ken Whitney Vice Chairman Rick R. Holley Jin Roy Ryu Chris Womack Arthur Blank Allison Keller Ben C. Sutton, Jr. Ross Buchmueller Robert E. Long, Jr. Ray Taccolini Marty Evans John McCoy Fred T. Tattersall First Tee Staff Greg McLaughlin, Christian Brogdon Julie Jansa Pepper Peete Chief Executive Officer Michael Chavez Blanton Jones Tony Powell Jennifer Weiler, Jasmin Cunningham Kim Kruger Luke Previte SVP, Network Relations Dianne Dixon Andrea Lamach Janet Swaim Guy Garbarino, Chief Advancement Officer Susan Donohoe Tom Lawrence Savannah Tomlinson Jane Fader, Marian Eichholz Sandy Loberstein Stacie Wagner VP, Comm. and Marketing Juan Escobar Brandon Luna Cathy Wagner Christine Adda Emily Furderer Matt Magnani Austin Williams Tony Arias Tasha Griffis Rachel Maruno Ryan Wilson Shauna Bezilla Sara Henika Andrew Masterson Brittany Wynne Michael Blackwell Cheree Hicks Lexie Milford Andrew Yeast Dan Brady Angela Ivey Rob Neal Amanda Zedrick
Mission To impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf.
FIRST TEE 425 South Legacy Trail St. Augustine, FL 32092 firsttee.org
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