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59 th Annual Convention and Expo Kansas City, Missouri, U.S.A. EXPANDING THE CONVERSATION Presented by
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59 th Annual IFEA Convention and Expo Meet the IFEA Welcome Letters From IFEA....................................................................................................... 4 IFEA Staff..............................................................................................................................................13 Past IFEA Chairs............................................................................................................................. 14 IFEA World Board Officers & Directors...............................................................................15 IFEA Global Affiliates......................................................................................................................17 IFEA Sponsors..................................................................................................................................18 IFEA Global Roundtable Council........................................................................................... 19 IFEA Association Alliance Partners..................................................................................... 20 IFEA Presidents Council..............................................................................................................21 IFEA Foundation Chairs 1993 - 2014................................................................................. 22 IFEA Foundation Board Officers & Directors................................................................. 23 CFEE Graduates............................................................................................................................. 25 Convention Program Schedule-at-a-Glance................................................................................................................... 29 Pre-Convention Seminars......................................................................................................... 30 Complete Programs...................................................................................................................... 33 Venue Map.......................................................................................................................................... 52 Session Planner Session Planner Checklist........................................................................................................ 55 EXPO Exhibitors Map of Booths........................................................................................................... 63 Exhibitors by Booth Numbers................................................................................................. 64 Exhibitors by Organization......................................................................................................... 65 Exhibitors Cross-Referenced by Product/Service....................................................... 68 2 59th Annual IFEA Convention & Expo
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59 th Annual IFEA Convention and Expo WELCOME f rom the IFEA Team Conversations are the key to our success. Not just any conversations, but powerful, essential ones in which we inspire others, get inspired ourselves, share our realities, consider our challenges, search for solutions, explore new visions and lay the foundations for visions yet to be imagined…for our events; our communities; our countries; our world. Moving forward in a rapidly changing and connected world, our options are many: We can choose to lead the conversation; change the conversation; and/or help to define the conversation further; but first, we must make a conscious decision to join the conversation; committing ourselves to fully President & CEO understanding the critical topics and issues at hand and doing our best to Steven Wood elevate the exchange of ideas to new levels. Schmader, CFEE From whatever professional perspective you may represent – event, city, International Festivals & sponsor, media, educational institution, tourism agency, et al. - we (the entire Events Association IFEA team) are glad that you have chosen to join us here in Kansas City. For the next few days, we welcome you to the mainline of essential conversations (IFEA World) for our global industry…the 59th Annual IFEA World Convention & Expo. Boise, ID Your professional peers have traveled here from every corner of the globe, crossing states/provinces, continents, oceans, and many time zones, specifically to spend time with you. The conversations that you have here can change the course of your events, your careers, and your communities. But the exchange of ideas and inspiration; the beginning of new friendships and partnerships; the creation of new opportunities; the expanding of conversations; requires active participation by all parties; in multiple directions. As hard at it may seem, I challenge you to turn-off your wireless signals and be actively present here at this convention. Like your peers, you have spent valuable time and resources and made a conscious decision to be here; not somewhere else. We appreciate that decision and will do everything in our power to provide a multitude of opportunities for you while we are together; but you must choose to initiate some conversations for yourself. I promise you won’t regret it. Enjoy the Convention. Enjoy Kansas City. Enjoy the Experience. Enjoy the Conversations. Steven Wood Schmader, CFEE 4 59th Annual IFEA Convention & Expo
Your Event Has Impact… SHOW IT! Commission Your IFEA Economic Impact Study Today In uncertain times, we must often remind those whose support we depend upon, of the important economic and social value that our festivals and events bring to the communities we serve. Having a credible and current economic impact study can do just this, in addition to increasing credibility with stakeholders, providing quantified data to sponsors, presenting reliable data to base future marketing and programming decisions upon and much, much more. Unfortunately, this critical resource, especially with credible credentials, is often financially out of reach for most events even in a good economic environment. Recognizing this, the IFEA has created a cost effective, industry credible program to provide Economic Impact Studies at a budget-accessible investment. Call us today to learn more. GETTInG STArTEd For more information about this valuable IFEA program, please contact one of our Business Development Directors: Steve Schmader, CFEE • 208-433-0950 Ext: *818 • schmader@ifea.com Ira Rosen, CFEE • 732-701-9323 • ira@ifea.com Penny Reeh, CFEE • 830-456-3829 • penny@ktc.com
59 th Annual IFEA Convention and Expo WELCOME from the IFEA World Board On behalf of the Board of Directors of the International Festivals & Events Association (IFEA World), and the staff of IFEA, welcome to Kansas City, MO! We are delighted that you are joining us for the 59th Annual IFEA Conven- tion & Expo. Our President and dedicated staff have worked and focused on creating a convention that is informative, relevant, exciting and rejuvenating. Over the next few days, you will have the opportunity to learn from the top experts in the world of festivals & special events, (who collectively have over a 1,000 years of event experience). Be sure and shop and compare products and services from leading industry suppliers, find inspiration from award-winning 2014 Chair, IFEA World submissions from your peers and enjoy the camaraderie and networking with Board of Directors other professionals who actually do the same thing you do! James Holt, CFEE The three days will go quickly, so plan your time effectively. I encourage you Memphis in May to carefully review the seminar and presentations schedule to select the topics International Festival that will help you the most. Schedule face-to-face time with people with whom you want to meet or reconnect, and bring your shopping list to discuss with our Memphis, Tennessee industry vendors at the Expo. We have many experiences planned for you in Kansas City, so don’t miss a moment. The work will wait for you to get back to the office. This is your time to recharge your batteries, explore new ideas, seek solutions for challenges and develop friendships with people from around the world. The Board and I look forward to seeing you and spending time together cele- brating our remarkable industry. Have a great convention, James Holt, CFEE IFEA VISION “A globally united industry that touches lives in a positive way through celebration.” IFEA MISSION “To inspire and enable those in our industry to realize their dreams, build community and sustain success through celebration.” 6 59th Annual IFEA Convention & Expo
LIKE WINE AND FOOD GREAT THINGS COME IN PAIRS International Festivals & Events Association SPONSOR SUMMIT Sponsorship is the fuel for the festival and events industry engine. Strengthen the part- nerships you have built with your festival’s sponsors by hosting an IFEA Sponsor Summit. When sponsors have to make difficult resource allocation decisions, they will remember the sponsor properties that gave them the tools and ideas they need to gain even greater value from their sponsorship investment. SPONSOR AUDIT Are you getting the most out of your sponsor- ship program? Is your sponsorship program performing at its peak or could it be strength- ened? Have you identified and valued all of your sponsorable benefits and assets; or is their valuable ‘real estate’ going untapped? Have you been so busy recruiting, servicing and retaining the sponsors you have that you haven’t had time to step back and evaluate your overall sponsorship program to see if there is room for improvement? If all of these questions have left you with even more questions, it may be time for an IFEA Sponsorship Audit! To set up a Sponsor Summit or Sponsor Audit or for more information about these valuable IFEA programs, please contact: SYLVIA ALLEN, CFEE +1-732-241-1144 • sylvia@ifea.com International Festivals & Events Association 2603 W. Eastover Terrace • Boise, ID 83706 • USA Phone: +1-208-433-0950 • Fax: +1-208-433-9812 www.ifea.com
59 th Annual IFEA Convention and Expo WELCOME from the IFEA Foundation The International Festivals & Events Association (IFEA World) is special to many of us. Our members understand to the fullest extent the numerous benefits that IFEA offers. To those who are new or those considering member- ship, we look forward to introducing you to the power of IFEA over the next few days. Our organization has evolved since 1956 and today’s IFEA is leading a global conversation of economic and social prosperity through the power of special events. Today’s IFEA is teaching young professionals the necessary skills and building the confidence of young event professionals so they can be successful building a career in special events. Today’s IFEA is the hub of global 2014 Chair event industry news, issues and trends, raising our common awareness and IFEA Foundation providing the tools/training for us to respond effectively. Pam Sartory As the Chair of the IFEA Foundation, my primary responsibility is to support Sunfest of the IFEA with the specific task of raising money for the IFEA. Working in col- Palm Beach County laboration with the IFEA World Board, the Foundation seeks financial contri- West Palm Beach, Florida butions to support the mission of IFEA. The primary “path” of fundraising this year can be found on Tuesday evening as you “follow the yellow brick road” to this year’s Foundation Party and Auction— A Salute to the “Wizards of Aah’s”. We have a great event planned at Crown Center Square and it is all included in your registration. The party begins at 7:00 pm with entertainment, a “Taste of Kansas City” BBQ and our featured live and silent auctions. Auction check-out is easier than ever this year! Just “close your eyes and tap your heels together three times” OR “pre-register” your information at the convention registration desk (Westin Hotel) prior to the event. You will also be hearing information about our “Fund for the Future” during the convention. Both the Foundation Auction and the Fund for the Future help to fulfill the IFEA’s educational goals. We are very excited about this year’s scholarship recipients. In July, the Scholar- ship Committee awarded a record 16 scholarships to this year’s convention. In the weeks and months following the IFEA’s annual convention, I encour- age continued use of IFEA’s valuable resources, especially the face-to-face con- nections you will make this week. At the same time, please consider further fos- tering the vision of the IFEA by making a contribution to the IFEA Foundation through our “Fund for the Future”. If we all give a little, we will ensure that IFEA can continue to serve our membership and lead our industry into the future. Thank you for your support! Pam Sartory 8 59th Annual IFEA Convention & Expo
JANUARY 18 – 22, 2015 EVENT MANAGEMENT SCHOOL A Comprehensive Training and Educational Experience for those producing and/or working closely with community events. The Event Management School at Oglebay National Training Center in West Virginia is designed around the concept of bringing new and mid-career industry professionals together with some of the most highly-respected and experienced professionals in the field for a comprehensive educational and networking opportunity that will cover the critical basics of successful event management – from sponsorship/revenues to operations/risk management, media/marketing to volunteers/team building, business/budgeting to community/city partner- ships and more – and then test your knowledge/skills/creativity against your peers. A two-year program, second year students will work closely with Event Management School expert advisors/instructors to design/ create a complete event template to be presented as part of their final assessment project. Don’t miss out on this unique opportunity. REGISTER NOW AT WWW.NRPA.ORG! Presented by a Partnership For Excellence in Event Education. For more information: www.NRPA.org www.IFEA.com www.OGLEBAY-RESORT.com/schools 800.626.NRPA (6772) 7-1-1 for speech and hearing impaired +1. 208.433.0950 800.624.6988, ext. 4126
Is Your Online Marketing PLUGGED IN? Let the IFEA Take a Look with our New Online Marketing Audit Program If you are like most events/organizations, your on-line marketing presence and visibility is really just a sum- mation of non-related, often outdated, components and links and access to miscellaneous tools/ toys that someone in a seminar somewhere said that you should be using, with no real ‘plan’ to it at all. You may not even be sure anymore just what you have or what it should do, let alone having a plan for strengthening / upgrading it. If this sounds like you, it’s probably time for an online tune-up. We’ll make sure your Online Marketing is Plugged In! Working with some of the most experienced pro- fessionals in the field, IFEA is pleased to offer our new “IFEA Online Marketing Audit.” The Audit includes a formal evaluation of a festival/ event’s online visibility by an expert team from Edge- works Group that includes web developers, social media consultants and online marketers. This broad To learn more about the assessment – a starting point for defining both a IFEA’s Online Marketing Audit, short-and-long term roadmap for creating a powerful online presence covers your event/ organization’s: please contact: • Online reputation Nia Hovde, Vice President • Social and mobile integrations • Search optimization & Director of Marketing • Website usability & Communications • Social media efforts. • Installation of tracking tools at nia@ifea.com • Updates and customizations to existing or +1-208-433-0950 ext: 3 tracking programs • Verification of Webmaster tools for both or Click Here Bing and Google
STAFF/OFFICERS Some Ideas Rise Above the Rest The FTS Prepaid Card-As-Ticket SM The FTS Visa prepaid Card-as-Ticket merges all tickets into one prepaid debit card— entry, concert, midway, food & beverage tickets—and tracks sales of each independently. It also can increase your event’s bottom line with VIP benefits or sponsor offers. The FTS Visa® partnership plus FTS technology offer these features and more through FTS Cash Management Services. But the better idea doesn’t stop here. How about no ticket service fees? That’s right. FTS does not charge a service fee for the online ticket sales. Or private labeling each card to your event? That’s possible, too. The FTS Card-as-Ticket crowns the FTS Cash Management Services portfolio, including online automated vendor booth sales and sales commission administration— sales and commissions directly into your bank account. Time and effort saved for you and for your vendors and artists. TO FIND OUT MORE Check out FTS at www.festbiz.com. Sign up for a personal web presentation. You’ll be glad you did. Festival Transaction Services • 2033 Sixth Avenue, Ste 810 • Seattle, WA 98121 +1-206-381-5202• jshanklin@festivals.com
STAFF/OFFICERS
59 th Annual IFEA Convention and Expo “The Premiere Association Supporting and Enabling Festival and Event Professionals Worldwide” IFEA STAFF STEVEN WOOD NIA HOVDE, CFEE BETTE MONTEITH BETH PETERSEN SCHMADER, CFEE Vice President/Director Director of Finance/CFEE Director of Membership IFEA World President & CEO of Marketing & Commu- Program Coordinator Services, Associate schmader@ifea.com nications, Associate bette@ifea.com U.S. Regional Director U.S. Regional Director beth@ifea.com nia@ifea.com CRAIG SARTON IRA ROSEN, CFEE PENNY MCBRIDE, CFEE SYLVIA ALLEN, CFEE Creative & Publications Director, IFEA North America, Associate Director of Director of Partnership Director Associate Director of Business Development Marketing craig@ifea.com Business Development penny@fbgtxchamber.org sylvia@ifea.com ira@ifea.com IFEA WORLD HEADQUARTERS International Festivals & Events Association 2603 W. Eastover Terrace • Boise, ID 83706, U.S.A. phone: +1-208-433-0950 • fax: +1-208-433-9812 • www.ifea.com JENNIFER ALLISON U.S. Regional Director texasfestivalsandevents@gmail.com 59th Annual IFEA Convention & Expo 13
59 th Annual IFEA Convention and Expo IFEA Chairs 1956 - 2014 We would like to pay tribute to those who have led the way during our history and laid the foundation for the future. 1956-58 John P. Geisler (d) Saint Paul Winter Carnival 1959 Joesph R. Mickler (d) Ye Mystic Krewe of Gasparilla 1960 Reynolds L. Andricks (d) Fiesta San Jacinto Assoc. 1961 Walter A. Van Camp (d) Seattle SEAFAIR 1962 Fredrick H. Lowry (d) Tucson Festival Society 1963 Madeline Neupert Barnum Festival Society 1964-65 Kenneth R. Walstad (d) Minneapolis Aquatennial Assoc. 1966 Leon S. Cazin (d) Latin American Fiesta Assoc. 1967-68 Josephine Hauck, CFEE (d) (Indianapolis) “500” Festival Associates 1969 Max Colwell (d) Pasadena Tournament of Roses 1970 Herbert C. Melleney, CFEE St. Petersburg Festival of States 1971 Reginald W. “Reg” Hatch Austin Aqua Festival 1972 Dorothy Walkmeyer (d) National Cherry Festival 1973 Harrison D. Kohl (d) Sun Bowl Assoc. 1974 Clayton W. Hannon, CFEE Portland Rose Festival 1975 Robert G. Finke (d) Buccaneer Days Celebration 1976 John R. “Jack” Guthrie Kentucky Derby Festival 1977 Eugene R. Strommen St. Paul Winter Carnival 1978 William G. Lawson (d) Pasadena Tournament of Roses 1979 Ned W. Harden Circleville Pumpkin Show 1980 P.G. “Pip” Martin Edmonton Klondike Days 1981 Ferrell Vail Anchorage Fur Rendezvous 1982 William H. Hausman, CFEE Three Rivers Festival 1983 Janice Meyer, CFEE Pro Football Hall of Fame 1984 Bruce E. Skinner, CFEE Fiesta Bowl 1985 Jarvis Harriman Tucson Festival Society 1986 James Walls, Jr. Dogwood Arts Festival 1987 Daniel A. Mangeot, CFEE (d) Kentucky Derby Festival 1988 T. Doyle Heffron, CFEE National Cherry Festival 1989 Don E. Whiteley, CFEE (d) Salute 2 America Parade 1990 Marleen R. Pedroza, CFEE Fiesta San Antonio Commission 1991 John H.B. “Jack” French Pasadena Tournament of Roses 1992 Charlotte J. DeWitt, CFEE Waterfront Festivals 1993 James W. Austin, PhD. Houston International Festival 1994 Richard Nicholls, CFEE (d) Gilroy Garlic Festival 1995 JoAnn Andera, CFEE Texas Folklife Festival 1996 Bill Lofthouse (d) Phoenix Decorating Company 1997 Mary Bridges Bridges Marketing & PR Group 1998 Eric Martin, CFEE Bands of America 1999 Steven Wood Schmader, CFEE Boise River Festival 2000 Karen Churchard, CFEE Fiesta Bowl 2001 ‘K’ Alferio, CFEE Capital One 2002 Bill Charney, CFEE Charney & Associates, Ltd. 2003 Thérèse St-Onge, CFEE National Capital Commission 2004 Michael E. Berry, CFEE Kentucky Derby Festival 2005 Thomas Kern, CFEE National Cherry Festival 2006 Derrick Fox Alamo Bowl 2007 Paul Jamieson, CFEE SunFest of Palm Beach County, Inc. 2008 Henry “Pete” Van de Putte, Jr., CFEE dfest®/Dixie Flag Event Services Team 2009 Tom Bisignano, CFEE Meeting Biz 2010 Johan Moerman Rotterdam Festivals 2011 Wright Tilley, CFEE Watagua County Tourism Development Authority 2012 Bruce Erley, APR, CFEE Creative Strategies Group 2013 Becky Genoways, CFEE ON THE WATERFRONT 2014 James L. Holt, CFEE Memphis in May International Festival 14 59th Annual IFEA Convention & Expo
59 th Annual IFEA Convention and Expo IFEA WORLD BOARD OFFICERS & DIRECTORS CHAIRMAN CHAIR-ELECT SECRETARY IMMEDIATE PAST CHAIR MICHAEL BERRY, CFEE JAMES HOLT, CFEE CINDY LERICK IFEA Europe/AOIFE BECKY GENOWAYS, CFEE Kentucky Derby Festival Memphis in May Cultural Festivals Ballinasloe, Ireland Genoways Events Louisville, KY International Festival, Inc. St. Louis, MO colm@aoifeonline.com Rockford, IL mberry@kdf.org Memphis, TN clerick@culturalfestivals.com beckhawley@gmail.com jholt@memphisinmay.org JEFF CURTIS WILLIAM B. FLINN STEPHEN KING, CFEE GUY LAFLAMME JANET LANDEY, CSEP Portland Rose Festival Pasadena Tournament Executive Director Ottawa 2017 Celebrations IFEA Africa Foundation of Roses Des Moines Arts Festival Ottawa, Canada Skills Village 2030 Portland, OR Pasadena, CA Des Moines, IA guy.laflamme@ottawa.ca Johannesburg, South Africa jeffc@rosefestival.org wflinn@tournamentofroses.com sking@desmoinesartsfestival.org president@ifeaafrica.co.za JOHAN MOERMAN WILLIAM O’TOOLE, CFEE PAM SARTORY STEVEN WOOD WRIGHT TILLEY, CFEE Rotterdam Festivals Event Project Management SunFest of Palm Beach SCHMADER, CFEE Wautauga County Tourism Rotterdam, The Netherlands System County IFEA World Development Authority johan@rotterdamfestivals.nl Bondi Beach, NSW, Australia West Palm Beach, FL Boise, ID Boone, NC events@epms.net psartory@sunfest.com schmader@ifea.com wtilley@exploreboonearea.com The IFEA World Board of Directors is an elected, non-compensated body of industry professionals responsible for overseeing the successful operations of the IFEA. In addition to approving policy and direction, Board members serve as an active and involved industry leadership advisory source to the President & CEO. Members proactively support IFEA programs and visions through their input, use of their professional networks on behalf of the association, and personal participation in association programs and activities. 59th Annual IFEA Convention & Expo 15
The IFEA would like to thank the following partners for their dedicated support of the association. Association Endorsed Partners have made a commitment to the continued success of our association, our members, and our industry through their umbrella support of all IFEA programs and services. Show your support for these dedicated providers to our industry by getting to know them, and the high quality products and services that they supply, better.
59 th Annual IFEA Convention and Expo GLOBAL AFFILIATES IFEA Global Affiliates work to support our industry and members around the world. We encourage you to contact them regarding programing and resources available in your area. IFEA AFRICA CONTACT INFO: Janet Landey, CSEP, President IFEA Africa • Skills Village 2030, 108 Frere Road Bez Valley, Greater Ellis Park Precinct • Johannesburg 2094, Gauteng South Africa • Phone: 27-11-538-7266 Mobile 27-82-920-5182 • Email: president@ifeaafrica.co.za Website: www.ifeaafrica.co.za IFEA ASIA CONTACT INFO: Zhang Nuan, President, IFEA China • President, Beijing Festivals & Events Culture Development Center • Room 506, No. 44 Building, Yi 20#, Fuxing Road • Haidian District, Beijing, China 100036 Phone: (8610) 66806736 • Fax: (8610) 666806737 • Email: bfec@vip.163.com • Website: www.cffea.com CONTACT INFO: Lance Peng, Vice President, IFEA China • Secretary, China National Festival Committee • B-807, Millennium Plaza No. 72 West 3rd Ring Road, Haidian District • Beijing, China 100048 • Phone: 86-139-10180363 • Email: pengxinliang@zhjqw.org Website: http://www.zhjqw.org CONTACT INFO: Professor Gang Hoan Jeong, Ph.D. • President, IFEA Asia / Korea • Director, Center for Tourism and Event Management • Doma-dong 439-6, Seo-gu • Daejeon • Rep. of Korea 302-735 • Phone: 82-42-520-5717 Fax: 82-42-520-5754 • Email: jghon@pcu.ac.kr IFEA AUSTRALIA / NEW ZEALAND CONTACT INFO: Barry Wilkins, OAM, Barry Begonia Project Solutions • 19 Higgins Court • Bacchus Marsh 3340 • Victoria • Australia Phone: +61-3-5367-3567 • Email: barrybegonia@gmail.com CONTACT INFO: Warwick Hall, CFEE, EVENTSET Risk & Event Management • New Zealand Phone: +64 21 633 128 • Email: info@eventset.co.nz • Skype: warwick.eventset.co.nz • Website: www.eventset.co.nz IFEA EUROPE CONTACT INFO: Allan Xenius Grige, Chairman, IFEA Europe, Owner, Copenhagen Arts & Culture Consult and Lecturer, Copenhagen Business School; Dept. of Culture & Tourism Management • Copenhagen Arts & Culture Consult Gentoftegade 76, DK-2820 Gentofte • Phone: + 011-45-40 96 94 84 • Email:allan.xenius.grige@mail.dk CONTACT INFO: Colm Croffy, Treasurer, Office Management, IFEA Europe, Town Hall Theatre, Society St. Ballinasloe, Co. Galway, Ireland • Phone +00 353 909643779 • Email colm@aoifeonline.com IFEA LATIN AMERICA CONTACT INFO: Daniel Baldacci, President, IFEA Latin America • President, Brazilian Festivals & Events Association Rua Verbo Divino, 431 • Sao Paulo, SP, Brazil, 04719-001 • Phone: +55-5182-0860 • Skype: danielbaldacci Email: danielbaldacci@gmail.com IFEA MIDDLE EAST CONTACT INFO: William O’Toole, CFEE, Director, IFEA Middle East • EPMS, Events Development Specialist • 30 Cox Avenue Bondi Beach NSW 2026 • Australia • Phone (Australia): +(0) 418 419322 • Phone (Dubai): (0) 554 78 4119 Fax: +61 (02) 9130 8083 • Email: events@epms.net • Website: http://www.epms.net IFEA NORTH AMERICA CONTACT INFO: Ira Rosen, CFEE, Director, IFEA North America • 2410-8 Sylvan Drive • Point Pleasant, NJ 08742 Phone: 732-701-9323 • Fax: 732-701-9327 • Email: ira@ifea.com 59th Annual IFEA Convention & Expo 17
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GLOBAL 59 IFEA th Annual IFEA Convention and Expo ROUNDTABLE COUNCIL The IFEA Global Roundtable Council is an active and involved global industry leadership advisory source, the members of which serve at the request of the President of IFEA World. Members proactively support IFEA’s worldwide industry programs and visions by sharing their experience, knowledge, global awareness and insights, and use of their professional networks and resources on behalf of the association and our common industry. IFEA WORLD Steven Wood Schmader, CFEE IFEA World President & CEO IFEA EUROPE Jim Holt, CFEE Johan Moerman • The Netherlands IFEA World Board Chair (also IFEA World Board) Cindy Lerick Allan Xenius Grige • Denmark IFEA World Board Chair-Elect Colm Croffy • Ireland Becky Genoways, CFEE (also IFEA World Board) IFEA World Board Immediate Past Chair Sif Gunnarsdóttir • Faroe Islands Philip Long • United Kingdom IFEA AFRICA (also IFEA Research & Capacity Building) Janet Landey, CSEP • South Africa Prof. Dr. Ulrich Wünsch • Germany (also IFEA World Board, IFEA Research & Capacity (also IFEA Research & Capacity Building) Building) Vladimir Rukavina • Slovenia Funmilayo Victor-Okigbo • Nigeria Joseph Okelo • Kenya IFEA LATIN AMERICA Peter Kagwa • Uganda Daniel Baldacci • Brazil IFEA ASIA IFEA MIDDLE EAST Professor Gang Hoan Jeong, CFEE • South Korea Saeed Mohammed Measam Al Falasil, CFEE (also IFEA Research & Capacity Building) United Arab Emirates Ping Li • People’s Republic of China (and Canada) Laila Suhail, CFEE • United Arab Emirates Liu Liling • People’s Republic of China Sally Edwards, CFEE • United Arab Emirates Zhang Nuan • People’s Republic of China (and Australia) Chen Shenglai • People’s Republic of China IFEA NORTH AMERICA Kelven Tan, CFEE • Singapore (and Canada) Ira Rosen, CFEE • United States (also IFEA Research & Capacity Building) IFEA AUSTRALIA/NEW ZEALAND Thérèse St. Onge, CFEE • Canada William O’Toole, CFEE • Australia (also IFEA World Board, IFEA Research & Capacity Charlotte DeWitt, CFEE • United States Building and Middle East) Muriel Anderson, CFEE • United States Barry Wilkins, O.A.M. • Australia Guy Laflamme • Canada Leo Jago • Australia (also IFEA World Board and IFEA Research & Capacity Building) (also IFEA Research & Capacity Building) Delores MacAdam • Canada Warwick Hall, CFEE • New Zealand Barry McNamara, CFEE • Australia IFEA RESEARCH & Janet Willett • Australia CAPACITY BUILDING Dr. Joe Goldblatt • United States/United Kingdom CARIBBEAN Dr. Jeff Jiang • United States/People’s Republic of China Samuel Sankar, CFEE • Republic of Trinidad & Tobago Dr. Vern Biaett • United States Philip Mondor • Canada 59th Annual IFEA Convention & Expo 19
The IFEA is proud to partner with the following Association Alliance organizations International Association of International Association of Amusement Parks and Fairs and Expositions
59th Annual IFEA Convention and Expo IFEA President’s Council The IFEA President’s Council is an active and involved industry leadership advisory source, the members of which serve at the request of the IFEA President. Members proactively support IFEA programs and visions through their input, use of their profes- sional networks on behalf of the association, and personal participation in association programs and activities. IFEA World Board Members John Hargleroad • Oglebay National Training Center IFEA Foundation Board Members Kendall Haven • Master Storyteller IFEA Global Roundtable Council Members Amahl Hazelton • The Moment Factory IFEA Association Alliance Presidents (IAAPA, IAFE, IAVM, OABA) Tim Hoynes • SESAC Gail Lowney Alofsin, CFEE • Newport Harbor Corporation Di Henry • Olympic Torch Run Muriel Anderson, CFEE Paul Jamieson, CFEE • SunFest of Palm Beach County Doug Andreassen • Newman Burrows Printing Robbie Kane, CFEE • Hawaii Community Foundation Ken Ashby • Prosody Creative Services James Keblas • City of Seattle Office of Economic Development Peter Ashwin • Exelar Consulting Dirk Kempthorne • U.S. Secretary of the Interior (former) Marie Atwell, CFEE • SHOWS ETC. Vincent Kituku, Ph.D. • Kituku & Associates Ted Baroody • Norfolk Festevents Laurie Kirby, Esq. • Int’l. Music Festival Conference & Int’l. Film Festival Summit Ed Bautista, CFEE • City of San Jose (CA); Chicago Festivals Association Sam Lemheney, CFEE • The Pennsylvania Horticultural Society Victor Benavides Jr. • Department of Homeland Security Joseph H. Lillis, CFEE • Consultant Dr. Vern Biaett, Jr., CFEE • High Point University Bruce Lupin • Edgeworks Group Ric Birch • Spectak Productions / Filmaster Group Delores MacAdam • City of Ottawa Tom Bisignano, CFEE • FIVECURREBNTS (formerly Walt Disney Company) Eric Martin • Music for All Bob Bryant • (Indianapolis)500 Festival Penny McBride • Fredericksburg (TX) Chamber of Commerce Peter Burley • New Zealand Association of Event Professionals Steve McClatchy • Alleer Training & Consulting Kaye Campbell, CFEE • KnJ Events Support Services, LLC Jean McFaddin • McFaddin & Associates (formerly Macy*s) Leah Charney • ZAPP Taylor McKnight • SCHED Pat Christenson • Las Vegas Events, Inc. Herb Melleney, CFEE • Retired Karen Churchard, CFEE • Arizona Department of Tourism Christine Nardecchia • City of Dublin, Ohio Laurie Class • The Walt Disney Company Chuck O’Connor, CFEE • National Cherry Festival John Cudahy • International Council of Airshows Bill O’Laughlin, CMP • Helms Briscoe Bill Collins, Jr., CFEE • The High Road, Inc. Peter Pantuso • American Bus Association Gene Columbus • Orlando Repertory Theatre (formerly Walt Disney Company) Dale Penny • Up with People Gerry Copeland • Belfast City Council, Northern Ireland Penny Perrey • IEG Dick Clark • Providence Cancer Center Carol Porter • Haas & Wilkerson Insurance Tom Crosley • National Recreation and Park Association Randy Prasse • Gettysburg Festival Stephanie Donoho • Consultant Sandra Puskarcik • City of Dublin, Ohio Mitch Dorger • Dorger Consulting Mike Rea, CFEE • Haas & Wilkerson Insurance Sally Edwards, CFEE • Dubai Calendar Andrew Rafkind • Andrew Rafkind Photography Chad Emerson • Faulkner University Jones School of Law Steve Rosenauer, CFEE • Fiesta Oyster Bake Jeff English, CFEE • Kentucky Derby Festival Karen Scherberger, CFEE • Norfolk Festevents Mike Ensch • MASSV Music Festival / Coachella John Schlimm • Author, Educator, Special Events / Public Relations Consultant Bruce Erley, CFEE, APR • Creative Strategies Group Scott Schmader • Spoonimo Productions / Boise State University Honors College Tim Estes, CFEE • Fiesta Parade Floats Andrea Schultz • U.S. Science and Technology Directorate Stephanie Farmwald • IFEA Student Chapter, CSU, Chico Jim Shanklin • Festival Transaction Services Kathryn Farrington, CFEE • Newport, R.I. Convention & Visitors Bureau Bruce Smiley-Kaliff • Kaliff Insurance Buffy Filippell • TeamWork Online Scott Spencer • Lighter Than Air America Judy Flanagan, CFEE • City of Savannah, Tennessee John Steenhoven • Creatives William Flinn • Pasadena Tournament of Roses Kelven Tan • Play Festivals & Events Derrick Fox • Valero Alamo Bowl Brad Thomas • Silver Dollar City / Herschend Family Entertainment Sgt. Rich Fuhriman • City of Boise Police Department (Retired) Vic Thomas • Milwaukee World Festival/Summerfest Mario Garcia Durham • Association of Performing Arts Presenters Steve Thomson • Dynamic Displays/Fabulous Inflatables Skye Griffith, CFEE • Skyline Talent & Events Wright Tilley, CFEE • Watauga County Tourism Development Authority Thomas Grilk • Boston Athletic Association Charles Trimble • Big Events, Inc. Paul Gudgin • City of London Festival Pete Van de Putte, CFEE • dfest® (Dixie Flag Event Services Team) Cheryl Guiddy • Harris & Co., P.A. Joe Vera, CFEE • City of McAllen, Texas Rohan Gunatillake • Sync & FestivalsLab Keli O’Neill Wenzel • O’Neill Marketing & Event Management Gayle Hall, CFEE • Grapevine Convention & Visitors Bureau Reed Williams • FunNBiz Martin Hanneman • Exelar Consulting Kay Wolf, CFEE • City of Hidalgo, Texas Mia Hanson • Festivals & Events Association of Tucson and Southern Arizona Kendra Wright • Saffire Events Alan Hart • Production Services International Dr. George Zambelli Jr. • Zambelli Fireworks 59th Annual IFEA Convention & Expo 21
59 th Annual IFEA Convention and Expo IFEA Foundation Chairs 1993 - 2014 For 20 years the IFEA Foundation has helped ensure that the IFEA is financially secure and able to serve as the pivotal hub for our industry’s professional global network, providing on-going support through quality education and training, media representation, industry advocacy, up-to-date information on current issues and trends, and affordable access to the latest products, services and resources that we all need to succeed. Today, that role has never been more important or critical. We would like to pay tribute to those who helped to lead the way throughout that 20 year history, laying the literal ‘foundation’ for the future successes of our common industry. 1993 - 95 Bruce Story, CFEE Cherry Creek Arts Festival 1996 Carolyn Crayton, CFEE Macon, Georgia’s International Cherry Blossom Festival 1997 Alexander P. Durtka, CFEE Holiday Folk Fair International 1998 Pete Van de Putte, CFEE dfest ® / Dixie Flag Event Services Team 1999 Pat Craig Corda, CFEE Gator Bowl Association 2000 Bill Lofthouse Phoenix Decorating Co. 2001 Bridget Sherrill, CFEE Kentucky Derby Festival 2002 Wright Tilley, CFEE Macon, Georgia’s International Cherry Blossom Festival 2003 Bruce Wicks, Ph.D. University of Illinois, Office of Recreation and Tourism 2004 Paul Jamieson, CFEE SunFest of Palm Beach County, Inc. 2005 Bruce Erley, CFEE, APR Creative Strategies Group 2006 Janet Kersey, CFEE Daytona Beach Area CVB 2007 Steve Remmington, CFEE University of Oregon 2008 Mindy Rabinowitz Harrah’s Entertainment, Inc. 2009 Joe Vera, CFEE BorderFest 2010 Kay Wolf, CFEE BorderFest 2011 Mike Berry, CFEE Kentucky Derby Festival 2012 Jeff Curtis Portland Rose Festival Foundation 2013 Cindy Lerick Cultural Festivals 2014 Pam Sartory Sunfest of Palm Beach County The IFEA would like to express a special thanks to the for their ongoing support of our educational mission and visions. 22 59th Annual IFEA Convention & Expo
59 th Annual IFEA Convention and Expo THE IFEA FOUNDATION: PROVIDING IMPORTANT SUPPORT TO THE IFEA SINCE 1993 IFEA FOUNDATION BOARD OFFICERS & DIRECTORS The I FEA Foundation Board of Directors is an elected, non-compen- sated body of industry professionals responsi- ble for overseeing the CHAIR CHAIR-ELECT IMMEDIATE PAST CHAIR successful operations PAM SARTORY Sunfest of Palm Beach MARY ANN DILLING, CFEE Experimental Aircraft CINDY LERICK Cultural Festivals County Association (EAA) St. Louis, MO of the IFEA Foundation. West Palm Beach, FL Oshkosh, WI clerick@culturalfestivals.com psartory@sunfest.com mdilling@eaa.org Members proactively work to raise and secure CHIP BAKER, CFEE Riverbend Festival TED BAROODY Norfolk Festevents JAY DOWNIE, CFEE Downtown Fort Worth Chattanooga, TN Norfolk, VA Initiatives, Inc. important funding that chip@riverbendfestival.com BaroodyT@festevents.org Fort Worth, TX jay@dfwi.org helps to support and protect the educational JEFF ENGLISH, CFEE Kentucky Derby Festival SHELLY HARRIS, CFEE, CFM Burnsville, MN MITCHELL KALIFF Kaliff Insurance Louisville, KY shellyharris2014@gmail.com San Antonio, TX mission of IFEA World. jenglish@kdf.org MHK@kaliff.com STEPHEN KING, CFEE DIANA MAYHEW, CFEE CAROL POPEJOY, CFEE Des Moines Arts Festival® National Cherry Blossom Temecula Valley Balloon & Des Moines, IA Festival Wine Festival sking@desmoinesartsfestival.org Washington, DC Temecula, CA diana@downtowndc.org carol@tvbwf.com IRA ROSEN, CFEE VANESSA VAN DE PUTTE LILA WILSON, CFEE Entertainment On dfest® (Dixie Flag Event Great Smoky Mountains Location, Inc. Services Team) Heritage Center Point Pleasant, NJ San Antonio, TX Sevierville, TN ira@eolproductions.com vanessa@dixieflag.com parksr4u@yahoo.com JAMES L. HOLT, CFEE STEVEN WOOD 2014 IFEA World Board SCHMADER, CFEE Chair IFEA World Memphis, TN Boise, ID jholt@memphisinmay.org schmader@ifea.com 59th Annual IFEA Convention & Expo 23
Good Great CFEE Maybe it’s Time to be Recognized for What You Bring to the Table. As a professional in the Festivals & CFEE (Certified Festival & Event Execu- Events Industry, you know the difference tive), the IFEA’s professional certification between Good and Great. You’ve dedi- program, provides the essential difference cated yourself to the “whatever it takes” between good and great among profes- approach that has become your hall- sionals in our industry. It signifies the mark. You understand the importance highest level of achievement. Attainment and value of continuing to hone your of your CFEE certification provides recog- skills, growing your knowledge base, nition of your commitment to excellence, expanding your professional network, experience, and to your career, placing you and surrounding yourself with others in an elite group of the top festival and who have reached the top levels of their event professionals in your field. It’s a state- careers as well. ment of quality that you bring to the table. For more information about the IFEA’s professional certification program, and our CFEE FastTrack® Program, contact Bette Montieth at bette@ifea.com or call +1-208-433-0950. The CFEE Professional Certification Program is Sponsored by
59 th Annual IFEA Convention and Expo GRADUATES The following festival and event professionals have obtained their CFEE (Certified Festival & Event Executive) designation, placing them among the very best in our industry. They have shown their commitment to excellence; dedicated themselves to furthering their events, their profession and their careers; and clearly understand the difference between “good” and “great”. We salute these individuals who represent the successes of the past and the visions for the future. Ann Marie Adler Pat Craig Corda Gayle Hall Tom Kwiatek Joanna Parrish Casey Snyder Moani Akana Matt Cranford Warwick Hall Valerie Lagauskas Greg Patterson Celia Southward K Alferio Dianna Craven Patricia Haller Sondra Lanza Marleen R. Pedroza John Stewart (D) Sylvia Allen Carolyn Crayton Joseph Haneman Cheryl Lawrence Ligaya Pierson Irene L. Stillwell Sandy Althouse Shelley J. Crossley Clayton W. Hannon Deja Lawson Terry Pimsleur (D) Thérèse St-Onge Jo Ann Andera Curt Crowhurst Tiffany Harben Sam Lemheney Mary Pinak Bruce Storey Pat Armstrong Betsy Crusan Shelly Harris Harry Lightvoet Heather Pingry Katherine Stoutz-Bowman Marie Atwell Jim Curtis Janet C. Hart Joseph Lillis David R. Pinson Glendia Strandin Zet Baer Terry A. Damerel Michael Hartman William Lomas Karen Pope Sherri Strayer Vance Baird Kathy Danielson Wendy Hartnett Rick Lott Carol Popejoy-Hime Laila Suhail D. C. Baker Sandra Dartus Sharon Hasson Kelly Luberda Nathanael Pretlow Charlotte Sullivan Jennifer Baker Wanda Daza Jo Hauck (D) Katie McFadden Heather Price Kelven Tan Kathy Baker Cassandra Lee-Anne Delgado William H. Hausman Don MacTavish Angela Prosser Brad Thomas Lu Barron Laura DeOrio Denise Hedges Virginia E. Mampre Philip Purevich Vic Thomas Jeanine Battle Charlotte J. DeWitt Ruth Hinojosa Dan Mangeot (D) Richard Quattropane Wright Tilley Ed Bautista Mary Ann Dilling T. Doyle Heffron (D) Michael Marks Tim R. Quigley (D) Virginia Topitzes Tracy J. Becker Martin Dickey Ellesor Holder Carla Marshall Bulinda Rea Fabian Obregon Torres Jill Joseph Bell Stephanie Donoho Dodie Holderfield Eric Martin Michael Rea Rachel Trice Mike Berry Jay Downie Joanne Holhouser Gary Masters Nick Reader Mark Tucker Vern Biaett, Jr. Alexander Durtka Jan Holland-Malcom Clare Mawae Mike Redding Sue A. Twyford (D) Sue Bila Sally Edwards Stephen Hollingshead Diana Mayhew Steven D. Remington Linda Valencis Tom Bisignano Jeff English James L. Holt Penny McBride Janet Renfro Laura Valente Chuck Blische Bruce Erly Peter Horak Marianne McLeod Diane Rinkes Sally Van de Putte Toni Bodenhamer Tim Estes Nia Hovde Barry McNamara William Roberts Henry “Pete” Van de Putte, Jr. Dennis Boese Geoff Fairchild Harriet Hoxton Joy Meierhans Dale Rochelle Joe Vera, III Karen Bonomo Saeed Mohammed Measam Al Falasi Joy Humphries John R. Melleky Bobby Rodriguez Nancy Viking Bonnie Bostian Lorena Farrell Janet Hyrne Lori Mellenbruch Bob Rose Linda Wakeland Nancy Bove Kathryn E. Farrington Kelly Ingram Herbert C. Melleney Ira Rosen Susan Wallace C. Weymouth Bowles Dick Farrow Paul Jamieson Shelley Merlo-Orzel Steve Rosenauer Annette Wallenmeyer Anna Bradford Joel A. Feingold Professor Gang Hoan Jeong Brende Farney-Merrill Patricia Rowe James Walls, Jr. (D) Emily Bradley Celine Filbee Dale Johnson Mike Metoxen Scott Rowitz Shanna Ward Sheilla Brashier Christine Filice Mark Johnson Janice Meyer Vladimir Rukavina Winston Welch Richard Brewer Jo Finlay Julie Johnston Kevin L. Meyer Samuel Sankar Nancy Hedges Wendler Treva Brockman Judy Flanagan John Junker Stephen Millard Mark Santoki Don Whiteley(D) Shary Brown Dave Fooks Claudia Kalaola Anna Miller Mary Margaret Satterfield Carolyn P. Williams Jennifer Byard Ron Foss Robbie Kane Dave Miller Eric Schechter Lila Wilson Kaye Campbell Pamela Fowler Jennifer Kehl Nancy Gitner Miller Karen Scherberger Nick Wolda Carey Capers Judith Fox-Goldstein Walter C. Keiper, Jr. Penny Mitropoulos Carrie Schlobohm Kay Wolf Carlene Carey Allen G. Freeman Robin H. Kelley Alice Moon Steven Wood Schmader Jenny Wright Heidi Carlstedt Janice Gary Tom Kern Jim Moore Ruth Schnabel Barbara Yarnell Mary Carter Michel Gauthier Janet Kersey Scott Nagel Rissa Schultz Stacey Yates Nancy Chapman Cheree Gayre Joann Kessler Barbara Neff Wendy Schultz Cindi Zuby Bill Charney Janice Genova Sandra Kiehm Robyn Nelson (D) Lara Scott Marilyn Chewning Becky Genoways Britt Kimball Eric Ngan Pat Scully *(d)=Deceased Paul Chiaravalle William Gilmore Stephen M. King Richard Nicholls (D) Leo Sears Karen Churchard Suhaila Gobash Beth Knox James O’Brien Lisa Sewell Keith Citrine Bob Gobrecht Carlton Kranz Chuck O’Connor Dave Shepherd Barbara Claybaugh Faith Gorman Kathy Krautter Joe Ochoa Bridget Sherrill Doug Cleverley Sylvia Green Gene Krcelic Dianna Offutt Jim Simmons Sponsored by Marilyn Clint Vernon Gresham Dave Kronenberg Jeff Orswell Ron Simpson Bill Collins Skye Griffith Eleanor Jean Krusell Kristin Ostarello Bruce Skinner Judy Combs Rick Groves Glennas Kueck William O’Toole Peter Smith Sheila Cordill Cyndie Hall Arlene Kuper LaDonna Page Dennis Snider 59th Annual IFEA Convention & Expo 25
IFEA C AR E E R N E T WOR K The Power of Bringing Great People Together with Great Careers Looking for an experienced employee to fill that vital job posi- but also increased employment positions to those candidates tion? Interested in a career or wanting to advance yourself in looking for employment! the festivals and events field? Want to be sure that you target the top people in the festivals and events industry and ensure that Positions range from top management positions such as CEO, your organization doesn't miss the most qualified candidate Presidents and Executive Director to Special Events Coordinator, available? IFEA's Career Network can help. Volunteer Coordinator, Sponsorship Sales and more. Even intern- ship and volunteer positions can be posted! Even better, if there’s Now with a new partnership through online job board and ap- not a position posted in an area or company you’re interested in, plicant tracking system, TeamWork Online, your search base for the TeamWork Online system can notify you when something positions and your reach to find qualified candidates has grown becomes available! It’s an ever expansive employment network exponentially within the live festivals & events industry. With a that is constantly talking and working on your behalf! reach of over 1.25 million potential candidates and educators interested in sports and live event positions, this new partner- If you are currently in search of a candidate, or are someone in ship between IFEA and TeamWork Online not only brings search of employment, get started in your search today through increased qualified candidates to your employment position, IFEA Partner, TeamWork Online. Got www.ifea.com and look under Resources
CONVENTION PROGRAM
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59 th Annual IFEA Convention and Expo 5 9 th Annual Convention & Expo Experience - Schedule At-A-Glance TIME Fri., Sept. 26 Sat., Sept. 27 Sun., Sept. 28 Mon., Sept. 29 Tue., Sept. 30 Wed., Oct. 1 7:00 a.m. Trade Show Trade Show Set-Up AM Tear Down AM 7:30 a.m. 8:00 a.m. CFEE FastTrack© CFEE FastTrack© CFEE FastTrack© Opening Morning 8:30 a.m. Breakfast Breakfast Breakfast Breakfast Reception 9:00 a.m. Convention Educational Educational 9:30 a.m. Opening & Sessions Sessions Keynote 10:00 a.m. CFEE FastTrack© CFEE FastTrack© CFEE FastTrack© Speaker 10:30 a.m. Class Class Class 11:00 a.m. Educational 11:30 a.m. Sessions IFEA Expo Closing Session 12:00 p.m. Trade Show and Speaker and Lunch 12:30 p.m. Lunch on Own Lunch on Own Lunch on Own (Expo Continues through IFEA Educational Sessions) 1:00 p.m. Awards Luncheon 1:30 p.m. 2:00 p.m. Affinity Group 2:30 p.m. CFEE FastTrack© CFEE FastTrack© CFEE FastTrack© Sessions 3:00 p.m. Class Class Class Educational Sessions 3:30 p.m. 4:00 p.m. 4:30 p.m. IFEA/Haas & Wilkerson 5:00 p.m. First-Timer’s Pinnacle Awards IFEA Expo Convention Departure or Trade Show 5:30 p.m. Compass Session Free Time Happy Hour 6:00 p.m. Reception dfest® 6:30 p.m. Hospitality Suite 7:00 p.m. Happy Hour Welcome 7:30 p.m. Attendee Attendee Free Evening Free Evening 8:00 p.m. IFEA Attendee Free Evening Foundation 8:30 p.m. Party & 9:00 p.m. Auction Attendee 9:30 p.m. Free Evening 10:00 p.m. 10:30 p.m. dfest® Hospitality Suite dfest® Hospitality Suite EDUCATION NETWORKING/SOCIAL CONTINUING EDUCATION FREE TIME AWARDS PROGRAMS EXPO TRADE SHOW 59th Annual IFEA Convention & Expo 29
59 th Annual IFEA Convention and Expo FRIDAY SEPT. 26 4:00 p.m. – 12:00 a.m. Free Evening for Attendees All CFEE Classes are Sponsored By: Take this free evening and find out for yourself what Lonely Planet already knows… that Kansas City is one of the top destinations for NOTE: All sessions and speakers are subject to change. 2014. Certainly for the big three Kansas City traditions: NOTE: An additional registration fee is required for all CFEE • World-Famous Barbecue – The city’s signature food is and Continuing Education classes scheduled for Friday, served up at more than 100 barbecue establishments, each Saturday and Sunday. Please see the IFEA Convention boasting its personal house specialty. The secret to KC-style Registration Desk for more information. barbecue is that it’s slow smoked for up to 18 hours, usually over hickory. NOTE: If you have any special needs or disabilities, please • Dazzling Fountains – Kansas City is home to more than inform the Registration Desk staff so that we can do our best 200 fountains—more than any other city in the world except to accommodate you. Rome, Italy. Their nickname is the ‘City of Fountains’. • Swinging Jazz – From the roaring ‘20s to the early ‘40s, jazz 8:00 a.m. – 9:00 a.m. reigned in Kansas City, producing the swinging signature sound CFEE Continental Breakfast that became known as Kansas City-style Jazz. Live jazz can be Location - Pershing South, Ballroom Level heard regularly at more than 20 area nightclubs. But, as you will discover first-hand, for much, much more, including 9:00 a.m. – 12:00 p.m. the fact that Kansas City is a well-seasoned festival and event city! In 2006, The Urban Institute ranked Kansas City third among the top 50 CFEE Professional Certification Class cities in the United States for the most festivals and special events. Non-Sponsorship Revenue Programs Enjoy the sights, sounds and tastes of Kansas City while networking While many areas of professional education deal with sponsorship, with your professional peers from around the world. the major portion of revenue generated by many event organizations comes from more traditional sources – items such as tickets, food and beverage, and merchandise. This area of instruction is designed to look at such items and other components of non-sponsorship SATURDAY SEPT. 27 revenue sources. 8:00 a.m. – 9:00 a.m. Becky Genoways, CFEE, Industry Consultant Genoways Events CFEE Continental Breakfast Rockford, Illinois Location - Pershing South, Ballroom Level Sponsored by Kaliff Insurance 9:00 a.m. – 12:00 p.m. Room - Pershing South, Ballroom Level CFEE Professional Certification Class 12:00 p.m. – 1:00 p.m. Project Management Project management is the management of the details neces- Lunch On Own sary to deliver the event. It concerns integrating all of the areas of management - such as marketing, design and operations - so as to 1:00 p.m. – 4:00 p.m. efficiently use the event resources and satisfy the objectives of the event stakeholders. Project Management produces an accountable CFEE Professional Certification Class system used to report to the event stakeholders; delegate tasks Non-Sponsorship Revenue Programs to the event team; and establish a control timeline. In particular, it See 9:00 a.m. for session description. employs the tools of project management to manage the phases of Becky Genoways, CFEE, Industry Consultant an event - from the concept, through the planning and preparation, Genoways Events to the event close-down. Rockford, Illinois William O’Toole, CFEE, Manager Sponsored by Kaliff Insurance Event Project Management System Room - Pershing South, Ballroom Level Bondi Beach, New South Wales, Australia Sponsored by Kaliff Insurance Room - Pershing South, Ballroom Level 12:00 p.m. – 1:00 p.m. Lunch On Own 30 59th Annual IFEA Convention & Expo
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