AN ERA OF OPPORTUNITY - Brian Gainor - VP, Innovation April 15, 2021
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AN ERA OF OPPORTUNITY
Brian Gainor - VP, Innovation
April 15, 2021
1
TODAY IS A PRETTY COOL DAY… 2
TODAY IS A PRETTY COOL DAY…
100 DAYS OUT
3
ABOUT ME
Hometown: 1st Job (After University of Florida):
• Miami, FL
• NFL Europe – Dusseldorf, Germany
Undergrad / Grad School
Career Experience:
• University of Florida (2001-2004) – Marketing Major
• Ohio University (2006-2007) - MBA/MSA • GMR Marketing – Charlotte (3 years), Milwaukee (5 years)
• Partnership Activation
Internships / Work Experience • 4FRONT – Chicago (5 Years), Ponte Vedra, FL (7 Months)
• UF Athletics (Sports Information)
• Miami Dolphins
• Tampa Bay Buccaneers
• Orange Bowl
• SEC Tournaments
• The Superlative Group
• Minnesota Wild
4
4FRONT
We solve business challenges, create value and drive performance through
creativity and forward thinking.
ANALYTICS DIGITAL MEDIA INNOVATION PARTNERSHIPS TECHNOLOGIES
Make client and prospect Full digital media Strategic problem Integrated partnership Consulting, design and
data insightful and services: strategy, solving through sales and business construction of in-house
actionable planning, buying and creative, big ideas development technology integration
optimization
5
WE MAKE COOL STUFF HAPPEN 6
DECEMBER 2019 NEW CHALLENGES XXX 7
8
MARCH 11, 2020 9
MARCH 11, 2020 10
& ATTITUDE IS EVERYTHING 11
CREATE NEW HABITS
Growth
Mindset
"If what you did
yesterday seems
big, you haven't
done anything
today." –Lou
Holtz
Fixed
Mindset
12INNOVATION = THERE IS A BETTER WAY…. 13
4FRONT PARTNERS
NEW CHALLENGES, NEW OPPORTUNITIES
14MILESTONES
Highest Attended 1st League Back in Highest Attended
Event of 2020 2020 League in 2020
15NEW INNOVATIONS
(COURTESY OF COVID)
16THE COVID ERA PRESENTS…
THE PERFECT TIME
TO DO SOMETHING
THAT HAS NEVER BEEN
DONE BEFORE
Roger Bannister,
First Athlete to Break the 4-Minute Mile
17THE VIRTUAL NFL DRAFT… FROM ROGER’S BASEMENT 18
THE LAST DANCE… CAME TO SAVE US 19
NASCAR iRACING 20
VIRTUAL COURTSIDE SEATS 21
NEW SIGNAGE & PARTNERSHIP OPPORTUNITIES… EVERYWHERE 22
CINNAMOJIS 23
THE SHOWTIME CAM 24
EMERGING TRENDS 25
CAUSE & COMMUNITY 26
WOMEN’S SPORTS 27
DIVERSITY, EQUITY & INCLUSION 28
GAMING, LIVE STREAMING, NEW MEDIA CHANNELS 29
CROSS-PROMOTIONS • Sports x Music • Sports x Fashion • Sports x Gaming • Sports x AR / VR • Sports x Art • Sports x Cause & Community 30
ADVICE FOR YOU 31
THE MARKETPLACE IS CHANGING… EXPECT THE UNEXPECTED 1. A Market Reset is Happening (I Think This is a Good Thing!) 2. Teams, Leagues, Brands & Agencies Need to Be: 1. More Purpose Driven 2. Smarter Than Ever Before 3. More Creative Than Ever Before 4. More Data-Driven Than Ever Before 5. More Fan-Centric Than Ever Before 6. More Global Than Ever Before 32
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KEY GROWTH / CAREER OPPORTUNITIES 1. Analytics 2. Social / Digital 3. International 4. Technologies 5. Women’s Sport 6. Gaming 7. Emerging Niche Sport Properties 8. New Roles for Individuals With Outside & Diverse Experience 34
TIPS FOR SUCCESS 1. Your Personal Brand 2. Set Goals (Dream Big) 3. Differentiate Yourself (Experience, Website, Relationships) 4. Be a Good Person 5. Be a Go-Getter! (Move Without the Ball) 6. Help People Help You 7. Don’t Underestimate The Badger / SBC Network! 35
THANK YOU!
brian@team4front.com / 704.526.5148 / @briangainor
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