ABOUT US 1. FC Lokomotive Leipzig - English Version - Lok Leipzig
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ABOUT US
1. FC Lokomotive Leipzig
Fußball pur.
English Version
2
Content
1 OVERVIEW & STRUCTURE
2 MEDIA DATA & REACH
3 VISION 2020
4 Status Quo
5 DETAILED OVERVIEW – YOUTH TEAMS
6 DISABLED SPORTS & INCLUSION
7 WHAT IS POSSIBLE?
8 CONTACT DETAILS
Fußball pur.
1 OVERVIEW & STRUCTURE
Date of foundation · January 20, 1966 (refounded on December 10, 2003)
· 1.FC Lokomotive Leipzig sees itself as the successor to VfB Leipzig, founded in 1893,
and their successors.
Sports · Football as well as sections for blind football, Nordic walking and running.
· Approx. 300 active athletes in 4 adult and 13 youth soccer teams and 2 sports groups
Members · 2,719 (as of June 1, 2019)
· The largest football club in Leipzig
Venue · Bruno Plache Stadium
· averaging 3,032 spectators per game
Club Honors · German Champions 1903, 1906, 1913
· German Cup Winners 1936
· (Federation of Free German Trade Unions)
Cup Winners 1957, 1976, 1981, 1986, 1987
· Winner of the 1966 International Football Cup
· Runners-up, European Cup Winners‘ Cup 1987
Structure
1. FC Lokomotive Leipzig e.V. (registered association)
Tasks: Purpose of the club · Youth teams and grassroots sports
Committees: General Assembly · Supervisory Board · Executive Committee · Management
4 1. FC Lokomotive Leipzig Spielbetriebsgesellschaft mbH:
Responsibilities: Men‘s Professional Squad · Boards of directors and management · Sharehol-
der: 1. FC Lokomotive Leipzig e.V. (100 percent)
NT
DEVELOPMENT OF AMOU
E PASSIVE)
OF MEMBERS (ACTIVthe&
most members
h
At Leipzig‘s football club wit
3.000
2.750
2.500
2.250
2.000
1.750
1.500
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
League /
2008
2008
2004
2006
2006
2009
2009
2005
2005
2007
2007
2010
2010
2012
2012
2018
2018
2016
2016
2019
2013
2013
2014
2014
2015
2015
2017
2017
2011
2011
Season
Bundesliga
2. Bundesliga
DEVELOPMENT AND PROGRESS
3. Liga - - - -
SINCE RESTART IN LEAGUE 11
Regionalliga 10. 15. 10. 6. 6.
Oberliga 3. 12. 8. 6. 4. 1.
Landesliga 2.
Bezirksliga 1.
Bezirksklasse 1.
Stadtliga
1. Kreisklasse
2. Kreisklasse
3. Kreisklasse 1.
2 MEDIA DATA
& REACH
Development of Online-Users & Followers 2018 & 2019
60,000
59,000
58,000
57,000
56,000
55,000
54,000
53,000
52,000
51,000
50,000
March June November March June
2018 2018 2018 2019 2019
6
2 LOKOMOTIVE IN THE WORLD WIDE WEB
Facebook: 33,500 likes
Instagram: 12,000 subscribers
Website: 51,000 views / month
App: 10,000 starts / day
Newsletter: 1,600 readers
Reach: 200,000 people / month
TV viewers: 600,000 - 1,300,000 / broadcast
TV market share: 6.6 - 13% / broadcast ‘MDR Sport im Osten’
(weekly) & ‘MDR Sport im Osten’ live broadcast)
Fußball pur.
3 vision 2020
· We will gain promotion to the German third tier (professional league) by 2020
· We will offer high class professional football
· We play in an authentic and modernized football stadium steeped in tradition
· We are represented at the highest leagues with our youth teams
· We are a resputable and respected service provider of the Leipzig society
· We are economically sound
· We are unique and have a distinctive image
8
4 status quo
Sports · Top team of the Regionalliga Nordost
· Clear goal „1st to 4th place“ and cup victory in the state of Saxony
· Average audience approx. 3,000 per home game
Stadium · Authentic stadium, new stadium already designed
· Comprehensive modernization of the training area (hall, artificial turf pitch)
Sponsoring · Approx. 150 portfolio sponsors
· From municipal companies to medium-sized businesses to private sponsors
Beer · 300 hectoliters / year
Alcohol-free · 4,848 liters of purchased goods including water / year
· 6,624 liters of free goods including water / year
Fußball pur.
5 DETAILED OVERVIEW – YOUTH TEAMS
1-2 years · Get the under 15s,17s and 19s into the regional leagues
· Construction of an artificial turf pitch
· Establishment of the medical department
· Training of youth coaches (licenses)
· Procurement of further training materials (e.g. equipment for video analysis)
· Professionalization of the scouts
2–4 years · Get the under 15s,17s and 19s into the Junior Bundesliga
· Professionalization setup of the medical department
· All youth coaches training on adult sized pitches will have A licenses or have received further training
· All youth coaches training on junior pitches will have at least B-elite training
· Cooperation with a school to provide boarding facilities
· Sports psychologists
· Modernization of the training facilities and the changing facilities
4–5 years · Certification as a youth performance center by the DFB – German Football Association
10Fußball pur.
6 DISABLED SPORTS & integration
Leipzig‘s club with the largest number of members is aware of its social responsibility and has been involved since 2014
also in handicapped sports, more precisely in blind football. So that ‚integration‘ is living philosophy and not only an empty
phrase. Since blind football is becoming increasingly popular worldwide, we would like to further expand activities and
infrastructures.
1. FC Lokomotive Leipzig has been successfully involved in blind football since 2014
Participation in tournaments all over Germany and now also in other European countries
Support and funding from the City of Leipzig and the State Sports Association of Saxony
Annual organization of the Saxon Blind Soccer Cup with international teams taking part
Awarded the ‚Big Star of Sports‘ in bronze & silver (at the state level)
for community involvement
Planning the medium-term participation in the German Blind Football Bundesliga
12Fußball pur.
7 WHAT IS POSSIBLE? Mesh - Banner
on the brand new artificial turf
Large-scale PVC billboards
in the new sports hall
PVC advertising banner
14 on the brand new artificial turfadvertising board
The classic among promotional spaces -
Normal, XXL or in the TV area
Advertising banners on the website
as a skyscraper or content banner
You’ve got further ideas?
Anything is possible!
Fußball pur.advertising
space on the youth transporters
PVC advertising
banner on the historic scoreboard
8 CONTACT DATA
Thank you for your interest in 1. FC Lokomotive Leipzig!
Christian Meissner
Mobile: + 49 172 432 1966
E-Mail: christian.meissner@lok-leipzig.com
16Main sponsor on the jersey
Always the supreme spot in football advertisement
Fußball pur.1. FC Lokomotive Leipzig Spielbetriebsgesellschaft GmbH
Connewitzer Straße 21 · 04289 Leipzig
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