2018 Foreign investment continues to rise - Germany benefits - Foreign investment of the manufacturing industry - DIHK

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2018 Foreign investment continues to rise - Germany benefits - Foreign investment of the manufacturing industry - DIHK
Foreign investment continues to rise –
Germany benefits

Foreign investment of the manufacturing industry

                       2018
2018 Foreign investment continues to rise - Germany benefits - Foreign investment of the manufacturing industry - DIHK
2                        DIHK-Survey – Foreign investments in manufacturing industry 2018

With the “Foreign investments continue to rise - Germany benefits" survey on foreign investments in
manufacturing industry in the spring of 2018, the association of German Chambers of Commerce and
Industry (DIHK) is presenting an analysis based on the results of a supplementary survey as part of the
DIHK business survey at the beginning of 2018. This special evaluation continues the DIHK survey on
foreign investments, which goes back to the year 1995. The basis of the results is provided in each case
by representative surveys of the Chambers of Commerce and Industry (IHKs) among their member com-
panies. Around 2,500 replies from companies from the manufacturing sector (excluding construction)
serve as a basis.

Copyright                 © Association of German Chambers of Industry and Commerce e. V. (DIHK)

                          DIHK Berlin:
                          Postal address: D-11052 Berlin | Visitors address: Breite Straße 29 | D-10178 Berlin-Mitte
                          Tel. ++49-30-20308-0 | Fax ++49-30-20308-1000

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                          Tel. ++32-2-286-1611 | Fax ++32-2-286-1605

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                          Twitter:           http://twitter.com/DIHK_News

Responsible               Dr. Michael Liecke

                          Sophia Krietenbrink

                          March 2018
2018 Foreign investment continues to rise - Germany benefits - Foreign investment of the manufacturing industry - DIHK
DIHK-Survey – Foreign investments in manufacturing industry 2018               3

Main results
    •   With the positive development of the economy in most regions of the world, the global invest-
        ment activities of German companies also continue growing. More than a third of industrial
        companies are planning to increase their foreign investment budgets, with only nine percent
        planning a reduction (balance of "higher" and "lower": 27 points), making growth even stronger
        than in the previous year (2017: 20 points).
    •   For the first time, the investment intentions of industrial companies at home and abroad are on
        the same level. In recent years, industrial companies abroad have been continually planning sig-
        nificantly more expansive investments than here in Germany, mainly due to the high capacity
        utilisation and the large backlog demand for equipment.
    •   Companies with foreign investments see the greatest risks to their business development in the
        supply of skilled workers (67 percent) as well as personnel and energy costs (46 and 45 percent
        respectively) in Germany.

Target regions for foreign investments
    • The eurozone remains the number one investment location for German companies. 63 percent
        are planning investments here. Since the previous year the region has become even more at-
        tractive due to the continuing economic recovery (then: 60 percent).
    • Asia - especially China - is also on the upswing again (China: 39 after 37 percent, Asia/Pacific
        excluding China: 26 after 25 percent). The stabilisation of the Chinese financial markets and the
        dynamic growth throughout Asia are probably the main contributors to this.
    • In North America on the other hand, slightly fewer companies than in 2017 are planning to
        commit themselves (35 percent after 37 percent previously). It is above all the US government's
        trade policy which contains great uncertainties for investment projects in global value-added
        chains. After the announcement of the US tax reform, on the other hand, additional investment
        stimulus was noticeable at the beginning of the year.

Motives/reasons for foreign investments
   • By far the most important motive for foreign investments continues to be the development of
       local sales structures. The strong global demand for "Made in Germany" goods is even currently
       providing a further boost (46 after 45 percent, single rating). In contrast, the expansion of pro-
       duction to open up new markets is losing some of its importance (30 after 31 percent). This is
       likely to be due not least to the repeated increase in importance of the domestic market, which
       is more frequently served by exports from domestic production facilities. Furthermore, around
       one in four companies (24 percent) continues to invest abroad for cost reasons.
   • The supply of skilled workers is increasingly the reason for foreign investments (14 after 10 per-
       cent in 2014). The difficulties in recruiting and retaining suitable personnel in Germany are par-
       ticularly acute. Companies are therefore increasingly looking to foreign markets.
2018 Foreign investment continues to rise - Germany benefits - Foreign investment of the manufacturing industry - DIHK
4                                       DIHK-Survey – Foreign investments in manufacturing industry 2018

Budgets for foreign investments continue to rise
With the positive development of the economy in most regions of the world, the global investment ac-
tivities of German companies also continue to increase. Industrial companies want to increase their ex-
penditure on foreign investments even more than in the recent past. However, the momentum is not
quite as strong as for domestic investments. For this reason, the investment intentions in Germany and
abroad are on the same level for the first time. The proportion of companies wishing to invest abroad
has slightly decreased.

    Share of industrial companies with plans for foreign investment
    in per cent
                                                                                                                                                   49
                                                                                                                       47            47                          47
                                                                                          46
                                                                                                         45
                                                44                          44
                                                              43
                                 40

      34

     2001           …            2009          2010          2011          2012          2013          2014          2015          2016           2017          2018

    Domestic and Foreign Investment Intentions
    in points
    40

    30

    20

    10

      0

    -10

    -20

    -30
                            Foreign Investments                                   Domestic Investments
    -40
                                                                                                                            2012
            1995
                   1996
                          1997
                                 1998
                                        1999
                                               2000
                                                      2001
                                                             2003
                                                                    2004
                                                                           2005
                                                                                  2006
                                                                                         2007
                                                                                                2008
                                                                                                       2009
                                                                                                              2010
                                                                                                                     2011

                                                                                                                                   2013
                                                                                                                                          2014
                                                                                                                                                 2015
                                                                                                                                                        2016
                                                                                                                                                               2017
                                                                                                                                                                      2018
2018 Foreign investment continues to rise - Germany benefits - Foreign investment of the manufacturing industry - DIHK
DIHK-Survey – Foreign investments in manufacturing industry 2018                 5

Eurozone becomes even more attractive
The eurozone remains the most popular target region for foreign investments by German industrial com-
panies. As a result of the continued economic recovery, the region is currently becoming even more im-
portant. Furthermore, many companies have established business relationships in the internal market. Asia
- especially China - is also on the upswing again. The stabilisation of the Chinese financial markets and
the dynamic growth throughout Asia are likely to be the main contributors towards this. In North America,
on the other hand, slightly fewer companies are planning a commitment than in 2017. The renegotiation
of the NAFTA Agreement in particular is a source of great uncertainty for investment projects. However,
after the announcement of the US tax reform, additional investment stimulus was noticeable at the be-
ginning of the year.

 Foreign Investments of Manufacturing Industry by Region
 in per cent; multiple answers possible

                                                                                              63
                                    Eurozone
                                                                                            60
                                                                           39
                                       China
                                                                          37
                                                                        35
                              North America
                                                                         37
                                                                  26
                                                                                                   2018
                   Asia/Pacific without China
                                                                 25                                2017
                                                                23
               Other EU, Switzerland, Norway
                                                                23
                                                          18
            South-East-Europe, Russia, Turkey
                                                           19
                                                         15
                   South and middle America
                                                         15
                                                    10
                 Africa, near and middle east
                                                    10
6                              DIHK-Survey – Foreign investments in manufacturing industry 2018

Sales and customer service for goods "Made in
Germany" remains the most important invest-
ment motive
By far the most important motive for foreign investments continues to be the establishment of local
sales structures. This has recently even become slightly more important again. The global demand for
products "Made in Germany" is currently high. An efficient sales system is helping to exploit this poten-
tial. On the other hand, the expansion of production to open up new markets is losing some of its im-
portance. The reason for this is probably not least the repeated gain in importance of the eurozone
against the background of the continuing economic recovery. The internal market is better suited to
serving domestic production sites through exports because of the free movement of goods and con-
nected infrastructure. Furthermore, every fourth company continues to invest abroad for cost reasons.

    Reasons for Foreign Investments
    in per cent; manufacturing industry; 2002 no request for foreign investments
    50

    45

    40

    35

    30

    25

    20

    15
                        Saving Costs                 Market Development                       Sales and Customer Service
    10
                               2004
          2000

                 2001

                        2003

                                      2005

                                             2006

                                                    2007

                                                           2008

                                                                  2009

                                                                         2010

                                                                                2011

                                                                                       2012

                                                                                              2013

                                                                                                     2014

                                                                                                            2015

                                                                                                                   2016

                                                                                                                          2017

                                                                                                                                 2018
DIHK-Survey – Foreign investments in manufacturing industry 2018                    7

Supply of skilled workers increasingly a reason
for foreign investments
Proximity to customers remains by far the most important reason for commitments abroad. Four out of
five companies are investing for this purpose. However, the significance is no longer quite as great as in
2014 - the date of the last survey on this topic. The reason for this is probably not least the improved
means of digital communication. The only reason for investing that is becoming significantly more im-
portant than in the previous survey is the better availability of skilled workers. The difficulties in recruit-
ing and retaining suitable personnel are severe in Germany. Companies are therefore increasingly look-
ing to foreign markets. However, in view of the comparatively low external value of the euro in recent
years and the relatively stable development, the hedging of exchange rate risks has become significantly
less important.

  Reasons for Foreign Investments
  in per cent; multiple answers possible

                   Proximity to Customers                                                    81
                                                                                                    87
             Better Access to Skilled Labor                             14
                                                              10
                     Proximity to Suppliers                             14
                                                                        14
                              tariff barriers                       13

   Protection Against Exchange Rate Risks                          12
                                                                                22
      Access to Energy and Raw Materials                       11
                                                                12
                          less bureaucracy                8

                      Access to Technology            5
                                                      5                                              2018
                         non-tariff barriers      4                                                  2014
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