A SOLUTION THAT DRIVES SUCCESS - BUSINESS & OPERATIONAL SUPPORT - pulseleisuresolutions.com - Pulse Fitness
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pulseleisuresolutions.com A SOLUTION THAT DRIVES SUCCESS BUSINESS & OPERATIONAL SUPPORT
04 Who We Are 13 Sales & Marketing Support
Long Term Full Centre
POWER YOUR BUSINESS 06 Exerp Management Software
09 Direct Debit Collect & Debt
14 Stand Out From The Crowd
TO GO FURTHER Management
09 CRM System For Centre &
16 Full Time On-Site Sales
Support Package
Membership Management 16 Fixed Fee or Performance
A British company with a global reach, Pulse Solutions is the UK’s leading leisure solutions Based Arrangements
provider. Built on a foundation of more than 40 years’ experience, and with a track record 10 Operational Support
of providing a superior business support service to over 2,000 fitness facilities in the UK, Performance Audits & 20 Integration with Fitness Apps
Pulse Solutions is the ideal partner to drive the performance of your facility. Latent Demands
13 Sales & Marketing Support
Short Term Full Centre
Call our consultants 01260 294600 or visit pulseleisuresolutions.com 3
A tailored solution that
works for your facility
All products within the Pulse
Through Pulse’s innovative partnership Throughout the process, we work with business support solutions can be
scheme, our bespoke offering will you to meet your objective of reducing SALES & MARKETING purchased as single or multiples
improve the quality of your service, and deficits or increasing profits whilst still CONSULTANCY items and can be customised to
within your budget. We can also provide providing first class leisure facilities to SHORT-TERM meet your exact requirements.
the required back-up support to improve meet the needs of the rate payers. There are two key solutions within
revenue streams to ensure long-term several product options available in
FULL TIME ON-SITE
earning stability. each solution.
BUSINESS SUPPORT
• Operational Solutions
• Sales & Marketing Solutions
Change can be difficult, so we
provide senior level support to
How can Pulse’s business and
ensure your operational team is
operational support solutions
ready to embrace a new culture -
transform your facility?
one that is efficient and leads to
Our products can help maintain the profitability of a facility.
PERFORMANCE
standards of both quality and the DIRECT DEBIT
AUDITS AND
services offered to members to increase LATENT DEMAND COLLECTIONS/ A director of operations will work
overall efficiency of your centre, provide SERVICES closely with your facility for the term
customer-focused training for staff, help of the agreement and will provide the
you to maintain control of finances and support and expertise to assist and
maximise income. It is also designed to strengthen your operational team.
update and improve the knowledge of
your staff.
The business and operational support
solutions is the complete Pulse offering
for your leisure facility. We include all
the elements you require to ensure your
facility is a success.
CRM SYSTEM
FOR CENTRE AND
MEMBERSHIP
MANAGEMENT
FIXED FEE OR
PERFORMANCE
BASED
ARRANGEMENTS
We chose to work with Pulse on a joint investment partnership whereby Pulse,
designed, built and equipped and operate the complex. From the beginning
we’ve shared the same values. Pulse Solutions has proven to be an invaluable SALES & MARKETING
CONSULTANCY LONG TERM
partner and ten years on, we’re delighted to have a thriving facility.
Robin Greenaway, Deputy Chief Executive, Carshalton College
Book a consultation today
4 Who We Are Call our consultants 01260 294600 or visit pulseleisuresolutions.com 5
A global IT specialist in member
management software for the
fitness and leisure industry
Exerp is a tiered application built on the industry standard technology Java Platform,
Enterprise Edition (Java EE) deployed on a JBoss Enterprise Application Platform (JBoss EAP).
The production environment consists of a Postgres backend database server, clustered CRM Software
application servers and frontend servers for web and gateways hosted in the Cloud on AWS.
On the client side, users access the system using the native application installed on Windows. A comprehensive CRM member management system to include sales
prospecting, KPI reporting, targets and staff management. It also includes
marketing e-shot templates, direct mail and SMS services all integrated.
Total Access Control
Total access control management including cashless and micro payment options
within the club. Multiple access methods available including swipe card, chip
card, wrist band or wrist band with fingerprint recognition.
Reporting Suite
Dashboard KPI reporting screen plus a suite of operational reports including
targets, budgets, demographic profiling and financial. A reporting app
featuring sales reports, new leads, active memberships, cancellations,
customer site visits, classes and much more.
Facility Management
Seamless facility management with complete transparency; all EPOS and cash
handling capabilities you would expect from a leading software solution including
cash, cheque, debit card, credit card and external till (invoicing).
Integrated Website
Creative, dynamic and integrated microsite uniquely branded with
a full content managed system (CMS) enabling you to upload text,
Members’ Kiosk Terminal imagery and much more.
Standalone self service kiosk empowering members to book classes,
collect class tickets and receive internal messages.
Online Features
Direct Debit
E-commerce self-service website providing join online, book online and Direct
A fully integrated Direct Debit solution providing paperless direct debit service; Debit management. Integrated within an existing website or we can help build a
hassle-free, and at no additional cost to the facility. Exerp manages the full whole new website.
end-to-end processing, including messaging to members. This includes Experian,
Bank Wizard, Bank Absolute and address look up. Alternatively, Pulse is a BACS
Approved Bureau and can offer this service to all its clients at additional cost.
6 Exerp Management Software Call our consultants 01260 294600 or visit pulseleisuresolutions.com 7
PRODUC T 1 / DIRECT DEBIT COLLECTION AND DEBT MANAGEMENT
Getting started is
quick and easy
Registered as a BACS commercial • We can attempt to recover debts as
bureau, we can collect direct debits on appropriate
your behalf, paid into your bank account.
• Our Automated Direct Debit
We are able to integrate our service with
Instruction Service (AUDDIS) allows
any front of house software you may
Direct Debit Instructions (DDIs) to be
currently have at your facility:
electronically transferred between
• We are able to collect daily, monthly originators and paying banks.
or any chosen schedule payment date
depending on the member’s joining date.
All members’ income will be paid directly
into your bank using your SUN number
PRODUC T 2 / CRM SYSTEM FOR CENTRE AND MEMBERSHIP MANAGEMENT
OPERATIONAL A platform that is
SOLUTIONS flexible and affordable
Exerp software is one of the most up (Java EE) deployed on a JBoss Enterprise With our ‘Product 2’ support you would
to date and advanced cloud based Application Platform (JBoss EAP). The receive ‘Product 1’ above along with
platforms on the market. The integrity production environment consists of a Exerp CRM.
and solid reliability of the platform is Postgres backend database server,
For winning and maintaining
underlined by the fact that Exerp is used clustered application servers and
members, developing services and
by over 1600 clubs worldwide. We know frontend servers for web and gateways
communications, improving records
we can count on Exerp to be the IT hosted in the Cloud on AWS. On the
and record keeping, and creating
backbone of your operations. A platform client side, users access the system
organisational efficiencies, there is no
which is exclusively made for optimising using the native application installed
more straightforward or effective system.
and centralising the administration on Windows.
of single site or multi-site facilities. Exerp are the trusted provider to
An integrated single site or multi-site,
Secure and reliable, the platform will some of the world’s largest fitness
safe, secure and reliable software
help you improve efficiency, profitability brands, including PureGym, Virgin Active,
solution that improves efficiency,
and processes by managing staff and SATS, GoodLife Fitness, Homes Place to
profitability and governance by managing
members’ activity within your leisure name a few.
staff and members activity within a
facility.
leisure facility. All touch screen front-
Exerp is a tiered application built on of-house monitors with multi-functional
the industry standard technology touch apps.
Java Platform, Enterprise Edition
Call our consultants 01260 294600 or visit pulseleisuresolutions.com 9
PRODUC T 3 / PERFORMANCE AUDITS AND LATENT DEMANDS
Ultimately flexible for
swiftness and ease of
implementation
Pulse can provide a comprehensive, Your facility may be rated against other
independent audit of your facility’s monitored facilities.
processes and performance to help you
make informed decisions about where This is a truly flexible offering as you can
your facility is performing well and where choose to have one audit or take the full
there is need for improvement. package - you are in control.
The Performance Audit Customer Audit Progress Reporting - Planning and
Staffing, Communications & Facility The importance of knowing your Financial Management
This audit will compare the performance customers’ opinions about your facility Taking steps to ensure a strong financial
of your staff against the national should not be underestimated. In practice position is essential for the smooth
standard. few facilities know what their members operation of the facility and its continued
think, and don’t value the opportunities success. Having logical plans for the
Our consultant will interview each that communication with their customers facility’s development is also key.
member of staff to determine their can bring. During this phase of the audit In a fast-changing environment, the
understanding about the facility and our consultant will gather this invaluable facility that stands still has started to
it’s objectives. information through informal questioning, fall behind already. We study the plans
an exit survey and telephone surveys. you have made for the future and the
The Operational Performance Audit We also rate the facility on the member controls you have in place to ensure they
This reviews the corporate approach to services it provides and review the Net work. We also review some of the key
both staffing practices and policies in Promoter Scores. indicators over a period of time to give
place. This is to ensure staff are able to you a measure of your performance in
work for the good of the member or user. this area.
Latent Demands
We also study the marketing materials Following the audit reports, we will The operational performance audit is an
On hand to help...
and communication methods used conduct a latent demand of the local honest and often ‘deep finding’ view of
with potential and actual members, area to ascertain the future potential your facility from an outside perspective;
review the membership sales process, membership base. This will provide the same view as seen by your potential
and how the facility undertakes public understanding of potential income members. The audit findings are
relations. growth as well as opportunities to presented in a report along with our The knowledge Pulse Solutions has is second to none. Through every step of our
maximise return on investment. recommendations to meet any shortfall
The club facilities are examined for: partnership they have exceeded all expectations. Their household membership
discovered during the process.
maintenance issues; cleanliness;
marketing campaign saw us hit through our KPI targets far quicker than expected
equipment and furnishing; aesthetics
and design. and has proven highly successful. Within the first three months they surpassed
membership expectation by 527%.
Wayne Carter, Leisure Operations Manager, Bolsover District Council.
10 Operational Solutions Call our consultants 01260 294600 or visit pulseleisuresolutions.com
PRODUC T 4 / SALES & MARKETING CONSULTANCY SHORT TERM
Expert market strategy
support for every campaign
Our dedicated team can help with members. We provide an extensive range
marketing strategy whether your of marketing services, from designing
campaign is for six weeks or six months. and printing assets to Royal Mail drop
We offer targeted consultancy on direct campaigns, digital social media support
outcomes, whether you’re looking and email marketing, to name a few.
to increase revenue or retain current
PRODUC T 5 / SALES & MARKETING CONSULTANCY LONG TERM
SALES & MARKETING Marketing strategy that
SOLUTIONS supports your goals
The importance of products Recommendations for the membership delivery all count significantly towards
1, 2 and 3 shouldn’t be underestimated! pricing and facility packaging along with the interest and response generated.
Understanding these three areas will a fully costed business plan based on
Over a number of years and through
provide invaluable information for target the above data collection and latent
hundreds of facility launches, we have
marketing of new customers or members. demand results.
refined our marketing launch material
We will include the following in 1, 2 and 3: Once we have gathered the data, we to provide a quality product that helps
will provide short or long-term marketing drive results.
• Drive time & Distance Decay
solutions for your facility.
• Mosaic Map
A Pulse sales and marketing product is
• Postal sector ranking vital when trying to achieve an immediate
return on investment.
• Health & Fitness Competition Map
To alleviate the pressures on members
Member Profile showing the number of of staff during this period, we have
members falling into each Mosaic Group packaged the essential elements of a
and Type (based on existing membership successful launch into our marketing
data if available) launch package service.
Average Member Penetration Profile For any facility, launching a new gym or
showing projected demand for health & revamping an old one, the marketing
fitness using national averages (based on material is all-important. The style, the
the residential population). image it portrays, and the method of
Call our consultants 01260 294600 or visit pulseleisuresolutions.com 13
Stand out from the crowd
University of Liverpool
Pulse Solutions
Marketing Service
Over the years we have provided
Maximising the strengths of your facility, This includes existing member referral exerciser. We also provide point of sale marketing solutions to more
we will guide you through the launch schemes and assessing the scope of literature, banners and referral systems than 2,000 UK customers which
marketing plan. We explore joining local businesses to develop a corporate that add to the customers’ perceived included; new site launches and
member offers, outreach marketing, membership offering. value of each individual centre. fitness suite refurbishments, impact
at Sport Liverpool Re-opens September
press advertisements, direct mail and SPECIAL OFFER PRE-ARRIVAL PREMIUM
ANNUAL MEMBERSHIP ONLY £199*
sales and marketing initiatives,
Consultancy meetings arranged with We are equally happy to provide the membership management retention
digital marketing to name a few. at Sport Liverpool
your management team will provide the launch marketing services and materials Re-opens September and communication strategies, the
We also review existing member marketing campaign for the launch to fit that could be branded with your own www.liverpool.ac.uk/sports/join
SPECIAL OFFER PRE-ARRIVAL PREMIUM
ANNUAL MEMBERSHIP ONLY £199*
supply of promotional incentives
Sport Liverpool, University of Liverpool,
such as branded t-shirts or water
Sport and Fitness Centre, Bedford Street North, L69 7ZN
referral promotions as a source of new the agreed budget. Within our launch corporate identity if required (additional
*See terms and conditions on our website.
memberships. During the planning marketing service, we have created a costs apply). bottles and point of sale materials
Flyer Drop
such as banners and pop-ups
stages, we will review different angles to series of effective marketing materials to
to support and advise your
target new memberships for your facility. attract the de-conditioned or first-time
www.liverpool.ac.uk/sports/join
membership base of your recent
equipment purchase.
at Sport Liverpool Re-opens September
SPECIAL OFFER PRE-ARRIVAL PREMIUM
ANNUAL MEMBERSHIP ONLY £199*
Sport Liverpool, University of Liverpool,
Sport and Fitness Centre, Bedford Street North, L69 7ZN Our comprehensive list of marketing
iGym
services where we can support, add
*See terms and conditions on our website.
www.liverpool.ac.uk/sports/join *Terms and conditions apply.
value and impact on the success of
External Banner Pop Up Banner your leisure facility include:
Brand Development
• Geographical Market Research
• Market Segmentation
• Public Relations
• Marketing Training
• Sales Training
Brand Creation Social Media • Membership Sales Staff
ONE Fitness • Sales Coaching and Mentoring
• Marketing Analysis
Brand Development • Brand Management
• Marketing Strategy
• Creative Design
• Internal Branding
• Print Material
• Pre-sales Marketing Activity
• Referral Campaigns
Social Media • Media Placement
• Digital and Social Media
• Direct Marketing
• Launch Support
• Marketing Consultancy
Stationery Digital Across Devices
14 Marketing Sales & Support Call our consultants 01260 294600 or visit pulseleisuresolutions.com 15
PRODUC T 6 / FULL TIME ON-SITE SALES SUPPORT PACKAGE
Only through support
comes growth
This is our most successful product to have found that many cannot incentivise It is important to have a private space,
date. In most facilities throughout the salespeople through commission thus eg, office, in which to meet and greet
country, membership sales provide the find it hard to drive their sales force to potential new members. Our sales
monthly financial stability upon which achieve sales and financial targets. people use their communication skills
to plan and develop the facility and its and spend time empathising and
services. The annual sales secondment will reassuring potential members. This
provide one full time member of staff promotes a better rapport between the
In the private sector, these memberships from our professional sales team, who will team and members. The sales people will
pay the wages of the staff and the be based at your facility for 46 weeks of need access to a telephone to allow them
owners. In the public sector, these the year. Their primary role is sales and to carry out telesales activities and follow
membership fees provide the basis upon achieving sales targets, and as such are up leads generated by their outreach and
which to plan the budget to provide best financially incentivised to achieve them. the advertising material. They will also
value to the local community and help contact current members to ensure their
reduce the facility’s subsidy. They will be responsible for following member journey is where it should be
existing leads, generating new ones and and assist or signpost the member to the
Our experience throughout the UK and outreach activities. They will conduct the best person for assistance.
Ireland has shown us that many operators facility tours and close the membership
and their staff understand the concept sales. They will meet corporate business With this option you also receive
and the importance of the sales cycle but to consider setting up a health and ‘Products 1 to 5’ as well.
cannot devote time and resources to the wellbeing membership for their workforce.
task. Or in many cases do not have the Meeting universities to discuss freshers’
expertise in house to carry out successful events to promote the facilities to students
sales campaigns. In the public sector we and staff alike during the new terms.
PRODUC T 7 / FIXED FEE OR SPREAD THE COST OF EQUIPMENT
OR CHOOSE A PERFORMANCE SHARE OPTION
Discover the new
perspective on investing Putting you in control...
Pulse presented us with a total, bespoke solution of design, build and operational
Pulse can provide any of its solutions at a This is a risk reward option which With ‘Products 6 and 7’ Pulse will provide
management based on extensive market research and their previous work in the
fixed monthly fee for the duration of the completely eliminates any an upfront ongoing marketing support (see page 15).
contract, allowing an operator to budget payment or cost, and there are numerous education sector. They truly understand both the needs of private members and
for this on an ongoing basis. Alternatively, options available to the facility with this
students alike and we are delighted to have such a thriving partnership.
a facility may wish to go into a shared risk arrangement.
and shared rewards partnership. Where
Pulse will deliver ‘Products 1 to 6’. Will Hollyer, Head of Sport, Imperial College.
16 Marketing Sales & Support Call our consultants 01260 294600 or visit pulseleisuresolutions.com
New app helping members
and facilities keep track
NEW CONNECTED
We are wanting to be more connected Additional Revenue Stream Retention
FITNESS APP
than ever before. The area of Fitness For operators, TRAKK allows fitness TRAKK, also allows operators to easily FROM
Connectivity has been developing at an teams to set personalised goals for manage the gym floor with its simple
increasing rate of knots over the last five members and monitor how members are colour-coded system that identifies
years and COVID-19 has shown us how performing both in and outside the gym. at-risk members, provides a summary of
important it is that operators, suppliers It also presents a fantastic additional previous contact, and the ability to log
GET ON
and member products communicate with revenue stream, allowing operators to new interactions to improve retention.
each other to provide the best service, introduce a paid subscription service Through TRAKK, operators can send
functionality and operational data. which will allow members to access one-off, bulk and automated messages
TRAKK!
Supporting you staying connected to nutrition packages, retail discounts to help engage members in their fitness
your members, Pulse brings you TRAKK. and much more. community.
About TRAKK Integration
TRAKK offers gym goers an unrivalled TRAKK integrates with existing member
experience. It doesn’t only record management platforms such as Exerp my-trakk.com
workouts in and outside the gym, it is and lots of others including Gladstone,
also the ultimate personal training tool. Legend and XN Leisure. The app is
The app will allow users to plan and designed to work seamlessly with Pulse
track their fitness goals, devise their Fitness kit and create a complete fitness
own workout plans and use ready-made ecosystem for users and operators. It can
workout plans. Users will be able to also be seamlessly integrated with non-
access a whole library of free, curated Pulse Fitness equipment using QR codes.
workouts, including over 150 videos of The app can be completely customised
specific machine-based workouts. The for operators who want a white-labelled
app will also connect with other popular connected fitness solution.
health tracking apps including Google
Fit and Apple Health. It also allows your
members to book into their favourite
classes. If an operator has multiple sites
then the user can change to each site to
view and book different classes available.
18 Integration with Fitness AppsA S O L U T I O N T H AT D R I V E S S U C C E S S
Radnor Park Greenfield Road Congleton Cheshire CW12 4TW
T 01260 294600 E info@pulseleisuresolutions.com
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