A Future for Adventist Education in Europe? - ALUMNI MAGAZINE 2017
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ALUMNI MAGAZINE
2017
A Future for Adventist
Education in Europe?
oughts from the Trans-European
Division
Reputation Management in Higher Education Anywhere with Jesus The Experience of a Lifetime
e Newboldian is a magazine for
alumni and friends of Newbold
Letter from the Editor
College of Higher Education. Welcome to the rst annual edition ofe Newboldian. is year we have
introduced an annual printed issue that will be complemented by a digital
edition which will give you access to additional content, images, video and
EDITORIAL TEAM more.
Kirsty Watkins (Editor)
John Baildam Look out for the links on the pages to indicate which articles have
Bisser Stoykov additional content, and enjoy the 2017 issue of e Newboldian!
Tim Watkins Kirsty Watkins
Designed by Sheldon Otto
ALUMNI MAGAZINE
2017
A Future for Adventist
Education in Europe?
oughts from the Trans-European
Division
Reputation Management in Higher Education Anywhere with Jesus The Experience of a Lifetime
ON THE COVER
Pastor Victor Hulbert, Trans-
European Division Communication
Director, speaks to Pastor Raafat
Kamal, TED President, and Dr
Daniel Duda, TED Education Reconnect and Reunite with Your Classmates
Director, about the future of
Follow the Newbold Alumni Association on Facebook at
Adventist education in Europe.
facebook.com/newboldalumniassociation and register your
interest in one of our upcoming alumni events:
Cover photograph courtesy 1970s: 3-5 August, 2018
of Dragana Selakovic 1980s: 2-4 August, 2019
1990s: 31 July - 2 August, 2020
120 Years of Newbold: 2021
newbold.ac.uk/alumni-reunions
Disclaimer: e views and opinions expressed Contacting the Editor
in this publication are those of the authors and
do not necessarily re ect the official position of If you have changed your postal address, would like to update your subscription
Newbold College of Higher Education. While preferences, or write to the Editor, please contact us at alumni@newbold.ac.uk
all reasonable efforts have been made to ensure
that information included in this publication
or visit newbold.ac.uk/newboldian-subscribe
is accurate, it is possible that details may have
changed since printing.
Letters to the editor may be considered for publication.
© Newbold College of Higher Education
2 The Newboldian
Contents
6 16 24 35
Features 46 1960s Sta ffand Students Reconnect
and Reunite
6 A Future for Adventist Education? Over 110 alumni and former sta ffattended
An overview of the state of Adventist a reunion at Newbold in August
education in Europe
16 Reputation Management in Higher
Education and the Church
Extras
A study of reputation management 11 Newbold Celebrates irty Years of Business
principles, with applications for the Graduates
Church 13 Connecting Business Students with Real-World
Businesses
24 Moving Beyond Immature Faith: 14 Integration of Christianity and Business
A Psychiatrist’s Perspective 20 Fifty Commit to Christ During Newbold Mission
Dr Torben Bergland gave the February Trip to Brazil
Diversity Lecture at Newbold 22 Quality Assurance Review
23 Newbold and Toivonlinna Sign New Agreement
26 International Partnerships 30 e Experience of a Lifetime
Our formal and informal relationships 31 Book Reviews
with institutions and organisations around 38 Taking an Unlikely Educational Path
the world inform our educational strategies, 41 Newbold Alumnus Joins General Conference
feed our student body, and enhance the Ministerial Association
the international a our of the College 44 A Lifetime of Service: Colin Hole
48 Newbold Celebrates Graduands at Annual
35 Anywhere with Jesus Awards Ceremony
e journey of one alumna with God’s
leading in the fty ears since she
left Newbold
3
Dear alumni and friends of Newbold, solid spiritual context. We are small, yet
typically boast up to sixty different
Welcome to this latest edition of e nationalities on campus as we seek to
Newboldian, and thank you for provide quality education for our
choosing to be part of the Newbold students.
family. Earlier this summer I received an Highlights in the following pages
email from a former colleague, noting include Newbold's successful Higher
that once our Awards Ceremony was Education Review by the Quality
over I would be able to enjoy a few Assurance Agency for Higher
weeks of relaxation! However, long, Education; details of partnerships
quiet summers are certainly not a within the Seventh-day Adventist
feature of life on the Newbold campus education network; emphasis on
and the past three months have been as ventures in business and in humanities
action-packed as ever. We have hosted as the College combines these
fty participants and teachers for a disciplines into a new Department of
three-week MA Leadership intensive; Business and Humanities; and the
fty librarians for the annual conference College's keen interest in promoting
From the Principal of the Association of Seventh-day
Adventist Librarians; eighty attendees at
diversity and mission as it seeks to
unveil its new Year in Mission and
a ten-day conference of the Global Service for September 2018. Articles of
Centre for Adventist-Muslim Relations; human interest include alumni news,
well over 100 students for our Summer Newbold's presence at the European
Adventist Youth Congress in Spain, and
stimulating book reviews.
Please continue to pray for my
colleagues and for me as together we
work to ensure that Newbold continues
Newbold continues to grow, to flourish, and to to grow, to ourish, and to seve the
serve the Church, our local community, and the Church, our local community, and the
wider academic world in such a variety
wider academic world in such a variety of ways. of ways.
Advertising for Patek Philippe watches
emphasises the timelessness and
exclusivity of the brand, stating that
“you never actually own a Patek
Philippe, you merely look after it for the
next generation”. And that encapsulates
School in English; and four groups of precisely what we are endeavouring to
Brazilian language students and achieve at your College.
teachers, each totalling more than 100.
Moreover, at the beginning of August
we held a 1960s Reunion, attended by
some 110 alumni. It was a pleasure to
mingle with such a wonderful group, for
whom the College clearly evoked such Dr John Baildam
fond memories. It was obvious that their
Newbold experience had indeed been
'life changing and faith affirming', as
our strapline puts it.
Much has happened since the last
edition of e Newboldian, and this
issue hints at many of those events. It
emphasises the key themes of Education
and Internationality, demonstrating how
well the College stresses both, within a
4 The Newboldian
BEING AT NEWBOLD HAS
BEEN AN EXCITING
JOURNEY SO FAR
Being at Newbold has been an exciting
journey so far. My aim on arrival was to
study hard and involve myself in
activities. Being involved in things like
the Newbold Student Association and
Campus Ministries has also enriched
my experience – both organisations
have been such an encouragement that
I decided to become a member to help
others experience the impact they had
on me.
As a first-year Theology student I
realised that studying about God does
not automatically improve your personal
time with Him. Strange but true. This
makes me even more grateful for the
uplifting spiritual activities on campus
which have acted as a reminder of the
importance of a personal, one-on-one
relationship with God.
Sofeena Lowe - Theology
Photograph: courtesy of Newbold archives A FUTURE FOR ADVENTIST EDUCATION IN EUROPE?
Pastor Victor Hulbert is the Communication Director for the Trans-European Division (TED) of Seventh-day
Adventists, and a Newbold graduate (1981 and 1987). He interviewed Pastor Raafat Kamal, TED President, and Dr
Daniel Duda, TED Education Director, about the future of Adventist education in Europe.
P astor Raafat Kamal is used to
thinking outside the box. It is
part of a president's job to be
visionary. He also needs to stimulate a
vision in others. Sometimes that can be
school has gained signi cant espect and
in uence.
e same can be said in very secular
Finland where house prices have
increased near the Adventist campus in
of the country, sacri cing nancially to
give their children an Adventist
education.”
Today the mission eld has m ved
closer to home, the mission territories of
challenging and asking him about Tampere because people are so keen to yesteryear now self-sufficient. At home
education is a case in point. get their children into an openly parents also want to keep their children
I ask him, “what is the future of Christian school that is running at closer to them in a European culture
Adventist education in Europe?” He capacity. at has revitalised an elderly where boarding schools of any form are
responds, “at we still have schools – church congregation with over 100 increasingly out of fashion, parental
that’s a miracle.” students regularly attending the Sabbath values are seen as key, “and where,” Dr
He does not say that lightheartedly. He evening ‘pizza church’, and identifying it Duda states, “with a few notable
knows the real commitment of parents, as ‘my church’ whether baptised or not. exceptions, private education is seen as
teachers and students across the twenty- While that kind of story can be repeated an option primarily for those who are
two countries that make up the TED. at junior colleges and schools in places failing in the state system rather than as
He knows the changing demographics, such as Toivonlinna in Finland, a rst choice”
the competition with a very effective Vejleordskolen in Denmark, Tyriord “We have to take the positive education
and free state educational system, the values we hold dear as a Church and
challenges of affordability and the need implement them within the context of
for a distinct ‘Adventist advantage’ in the local situation,” Dr Duda says.
what the Church must offer – from “at means strongly supporting the
kindergarten right up to higher schools we do have, helping them to re-
education. vision themselves if necessary, while
He also sees the advantages and using church and church-related
opportunities. Pr Kamal started Church We have to take the positive programmes such as Path nders to instil
employment teaching religion at an education values we hold dear positive Christian values in our own
Adventist school in Bergen, Norway, youth and in their school friends.”
later becoming principal there. “ere as a Church and implement For Pr Kamal that may mean a dynamic
are three Christian schools in Bergen. them within the context of the shift in thinking that encourages
Within the context of a good education bridging links between departments.
they also share Christ and give a biblical local situation. “Education, youth, Path nders and
view on origins.” He tells how, in this Sabbath School all need to be talking to
mission school, he saw students and each other – working together on joint
their parents being baptised during his projects,” he says.
time there. at can be seen in the UK where the
“at kind of story is being repeated South England Conference has hosted
across Europe,” Pr Kamal states. in Norway, Ekebyholm in Sweden, or teen events at Stanborough School,
Adventists run the only Christian school Novi Sad in Serbia, other schools have where Fletewood School children in
in Iceland – giving the population of closed or are struggling with intake. Plymouth attend 'Messy Church' with
Reykjavik a positive alternative. at is a serious challenge – both for the their parents, or in Tampere where
Maruševeć Adventist school and college individual school and for the future of after-school activities include
in Croatia not only provide theological Adventism in Europe. Path nder-elated skills such as
training for pastors in the Adriatic TED Education Director, Daniel Duda, orienteering. is also places a huge
Union, but the high school serves as a recognises that challenge. “For many, onus on Newbold College of Higher
real centre of in uence for the the day of the boarding school is gone,” Education to provide a programme for
surrounding community. e school has he says. “In the past those schools were the vast majority of Adventist youth
grown from 126 to 196 students over lled with the childen of missionary who will never have had opportunity to
the past e years – much of that intake parents serving overseas. Parents would attend an Adventist school.
coming from the local village where the also send their children from other parts
7
Suomen Kristillinen Yhteiskoulu (Toivonlinna School), Finland.
of the world and then as a college to
Photograph: supplied
provide a balanced theological
background for others whose primary
career path may be in another
direction.”
Beyond that the College now has a
refocus in providing a business
programme tailored to support the non-
pro t secto, and a Year in Mission and
Service, giving youth a basic foundation
in the Adventist world-view that will
help them face the rigours of developing
and defending their faith as they hit
either university or the workplace.
is may be a change of emphasis, but
Older Novi Sad students give a warm welcome and advice to the new intake for the school year. is one that Dr Duda is excited about.
“Youth, with the strong support of their
“I see Newbold as core to our education something very important in today’s parents, the local church and the
strategy for youth,” Pr Kamal states. He multi-cultural Europe – and essentially Conference, should be encouraged to
speaks, rst of all, fom experience. important for mission.” spend a year at Newbold.”
“Newbold changed me,” he confesses. Newbold itself has changed in character Scholarships can help make this an
“I came from a small village with a ed from the days when Dr Duda and Pr affordable goal. Over £110,000 (0.25%
mindset. Even though I grew up in a Kamal were students. e Humanities of all tithe given across the Division) is
loving Adventist home, it is Newbold programmes were strong in their day. set aside to support this programme, but
that gave me the ability to think and Now even the best secular universities the added value, beyond nance, is a
reason about my faith and my world- nd them in decline. Changing generation of youth who can think
view.” Now a theologian as well as an immigration regulations, student visas through their faith constructively,
educator, Dr Duda agrees. “I grew up in and sociological issues have also had an returning home to be engaged with
a forty-member church within a effect, but “Newbold is here to stay – mission – or at least with the skills to
secularised communist society. While and for good reason,” they emphasise. stand up for their faith. ose
that church shaped my desire to explore “We see Newbold with a two-pronged committing to a degree programme can
my faith further, it is Newbold that focus,” Pr Kamal says. “In the rst place also gain sponsorship.
radically expanded my vision. It also it will always be a seminary – a place to “Many who come from small churches
gave me a multi-ethnic world view – educate our future pastors for this part with limited numbers of youth will
8 The Newboldian
bene t y gaining an Adventist world- Campus Ministries Director. Recently ey constantly sing, and they are
view beyond their local setting, gaining completing his doctorate at Oxford happy, and we had a very nice
an experience of worship styles, University, and actively involved in experience. I think that this kind of
theological diversity, cultural diversity, student life for many years, Dr Lazić event should happen more often." at
and simply living in an Adventist combines this role with that of Lecturer is the kind of response that brings joy
environment,” Pr Kamal says. “All we in Systematic eology at Newbold. and hope to Dr Lazić, Dr Duda and Pr
ask in return is that they head home as “We recognise that most of our Kamal.
committed lay-members and a blessing Adventist students in Europe will study So what are these leaders looking for in
to a local church.” on a secular campus. is comes with terms of education in Europe?
“Every year we see students from both challenges and opportunities,” Pr A clear priority is to give Adventist
Adventist homes who come to Kamal notes. e challenge is the children, youth and adults permission
Newbold, think through their faith, temptation that comes with the student and opportunity to think about and
commit to follow Christ, and then lifestyle, spreading one’s wings away develop their faith in a safe, open
desire baptism before they head home,” from home. e opportunity is that in environment. is may be a formal
Dr Duda notes. “ose youth are going the right environment and with the educational setting or, for many, in the
to make a difference wherever they go. right coaching, such students can be a context of church and church-related
ose already baptised still continue beacon of light on their campus.” activities.
their journey exploring their faith, and Dr Lazić is working in cooperation with ey want to see our schools and junior
even the sense of volunteerism that we student leaders across the TED to colleges as an important part of
see developing on the campus bodes provide resources and coaching. Last Adventist mission, providing positive,
well for their future.” year he joined with forty- e students in holistic Christian education not just for
Strategically, both leaders see the the Netherlands for a weekend on social our own children but as a sphere of
following criteria as essential to the justice – an item high on the student in uence and in olvement in the wider
Newbold experience: agenda. community.
ey want to strongly encourage all
Ÿ Providing a biblical, Seventh-day youth to take time to spend one year at
Adventist, Christ-centred campus Newbold as a chance to expand their
life and education spiritual and academic horizons and
Ÿ Exploring intellectual curiosity in a prepare them to face the challenges of a
safe environment Every year we see students from secular university or work environment.
Ÿ A place for rational enquiry and Adventist homes who come to ey want to see enhancement of the
personal creativity student chaplaincy programme
Ÿ An environment that will enhance Newbold, think through their encouraging Adventist chapters in all
emotional, creative and spiritual faith, commit to follow Christ, major universities, thus providing
development forums and resources for students to
Ÿ A place to develop social and then desire baptism before develop their faith, connecting and
responsibility, equality, diversity and they head home. supporting each other.
inclusivity, and Beyond all, they hold fast to the key aim
Ÿ An education that will develop of positive, Adventist education:
excellence and achievement. “e greatest want of the world is the
want of men — men who will not be
e Newbold experience stretches bought or sold, men who in their
beyond the con nes of the campus. en in the summer he spent a week inmost souls are true and honest, men
College sta fflecture at four other with fty outh from the South-East who do not fear to call sin by its right
Union-based seminaries in Croatia, European Union on a mission project in name, men whose conscience is as true
Hungary, Poland and Serbia as well as a run-down village in north-east Serbia. to duty as the needle to the pole, men
providing distance-learning options. During a week of painting, gardening, who will stand for the right though the
ey are also sought-after as presenters renovation and music ministry, he was heavens fall.” [Ellen G. White,
at various conferences, spiritual retreats also able to share positive spiritual Education, p.57]
and camps across the TED. at too is principles that helped the youth make
part of education. positive choices for the future. Pr Victor Hulbert
Beyond that, the TED strategically Žarko Jovanović was one of the
appointed Dr Tihomir Lazić as Public participants. "Since I don't come from
an Adventist home, I was thrilled to
experience the Christian fellowship that
was present among the participants.
9
THE CLASSES AT NEWBOLD
HAVE REALLY PUSHED
ME TO THINK CRITICALLY
The classes at Newbold have really
pushed me to think critically, and
become more comfortable with
presenting ideas to my peers – both
skills which are vital to my future career.
The assessment model at Newbold
is different from assessment in the US,
and the change has forced me to
improve the quality and quantity of work
I put into it – I have ended up producing
some of the best academic papers I
have ever written.
I have loved my time at Newbold. I
have made so many friends, and been
pushed to enlarge my comfort zone.
Newbold has given me a fresh start, but
more importantly I found Jesus here.
Matt Neall - Southern Business
Exchange ProgrammeNewbold Celebrates 30 Years of Business Graduates
Photography: Asun Olivan
Students, staff, and special guests gathered at a
T
he work was made possible thanks to a series of
generous donations to the Newbold College Business
special ceremony in November 2016 to dedicate newly Student Alumni Society’s student scholarship fund,
made in recognition of and appreciation for the “tireless work
renovated classrooms used primarily by Newbold’s done by all the past and present sta ffof the School of Business”,
Business classes, and to celebrate the thirtieth of which there have been over twenty. e fund also provides
scholarships to support eligible nal- ear students. e money
anniversary of the first graduates from the College’s for the renovation was donated by Business alumni who are
dedicated to the success of the School of Business in providing
Business programme. a high-quality Christian business education.
“We are very grateful for the continued nancial contributions
from our Business alumni to the Society,” said Mr John Crissey,
The almost-300 students who have graduated from who has been lecturing full-time in strategic marketing and
management at Newbold since 2003. “It’s important for
the School of Business were recognised, in addition to students to have high-quality educational facilities to study in,
the some 2,800 students who have taken at least one and it helps to encourage better teaching in a conducive
professional environment.”
Business module at Newbold. e renovation of classrooms 2 and 3 in Murdoch Hall was the
rst signi cant w k undertaken on them since the building
(known as the Seminary until 1992) was erected in 1983.
Renovations included redecorating and refurnishing, which
were largely undertaken by the College’s Campus and Estate
Services team. e classrooms also received new information
technology infrastructure, as well as artwork by internationally
renowned Russian-Australian illustrator Sergey Nivens, who is
known for his use of symbols to portray business people in
everyday office situations.
11Newbold Principal, Dr John Baildam, spoke on behalf of the
College and highlighted the School’s impressive Business
graduate outcomes. “ere are those worrk for leading rms in
both the for-pro t and not-for-pro t sectors, such as the ed
Cross, the United Nations, Swiss Bank Corporation, Florida
Hospital, General Electric, and BBC Worldwide, as well as the
Adventist Church, whom we are proud to call Newbold
graduates,” he said. “We are one of the most international
Adventist higher education institutions, and although we are
smaller than many others, we have a great impact.”
Dr Baildam also took the opportunity to reiterate that, despite
rumours to the contrary, the College will continue to operate
into the foreseeable future with all current curriculum areas
and programmes, and with the full support of the College Top left: Dr John Baildam and Dr Päivikki Kuoppakangas cutting the ribbon.
Board and the Trans-European Division. He also recognised Top right: Sta ffattend the dedication event.
the signi cant contribution that both ohn Crissey and Bottom right: Pastor Wayne Erasmus speaking at the classroom dedication.
Marinko Markek have made to the School as they have led the secular in the world of the sacred; and there can be much that
Business programme in recent years. is sacred in the world of the secular. e world of the Church
Dr Baildam welcomed Dr Päivikki Kuoppakangas, former is not all sacred. And the world of Business is not all secular.”
Interim Head of the School of Business who joined the Pr Erasmus attributed this crossover to what is put into these
College in September 2016 from the University of Turku in worlds in terms of the thoughts, worldviews, and passion that
Finland. He was positive about the expansion in programme are nurtured in the people who inhabit them.
offerings that would become possible as a result of this increase “ese rooms resonate with our belief that God calls men and
in staffing in the School. women in all walks of life to join with Him in lives of
Dr Kuoppakangas said that she was impressed with the quality grace- lled sevice and extraordinary generosity. at God’s
of facilities available in the School of Business. “I found it greatest desire is to always bless people. He blesses in so many
fascinating that the rooms were so professional and appealing,” different ways; and sometimes he does that through places.
said Dr Kuoppakangas. “I have only ever seen such high Places such as this. Rooms such as these,” he said. “We are
standards and quality in board rooms at other universities. blessed to stand in a renewed and revitalised space made
ese assets help create an atmosphere of real business life, and possible through the generosity of those who, in their turn,
provide a foundation for us to expand the Business were blessed in these spaces; who began to discover in this
programmes we offer and continue to work towards further place the spirit of service and the grace of generosity."
growth and enrolment.”
Pastor Wayne Erasmus, Senior Pastor at the Newbold Church, Kirsty Watkins
also spoke at the event. He began by pointing out the tension
that sometimes exists between the worlds of faith and business.
But, he said, “the truth is that there can be much that is
AVAILABLE ONLINE:
newbold.ac.uk/newboldian
12 The NewboldianPhotograph: Niky Stoykov
Connecting Business Students with Real-World Business
John Crissey is a Business Studies lecturer in Newbold's Department of Humanities and Business, and a Newbold
Business graduate (1987). A key aspect of Business at Newbold is the Business Alumni Connect programme, which
brings current students into contact with former students who are now active business leaders.
N ewbold's Business Alumni
Connect programme aims to
provide an on-campus
interaction between students and
Newbold Business alumni who are
along the same academic track as they
once did, and supporting the
advancement of Adventist business
education.
rough this connection with alumni,
felt like an equal in a male-dominated
industry. “eoretical ideas were also
tested when we visited the headquarters
of the United Nations in Geneva
recently,” says Mr Crissey. “Here we saw
active leaders, most of whom work in current students are able to compare the how the roles of this non-governmental
international rms with UK operations. experiences alumni have had with the organisation, the UK, and faith-based
It also gives students the opportunity to path that they are on themselves, with a organisations in helping to solve the
see how the theory they learn in the similar educational background. “is is world’s problems, were tested in ways
classroom is applied in the real world important, as graduating from a small, not explored in the classroom.”
– "a way of connecting theory and Christian institution such as Newbold is e College also recently established a
practical application," says Mr Crissey. a rare experience,” says Mr Crissey. chapter of the international honour
While the programme has been in e Business Alumni Connect society, Sigma Beta Delta, another way
operation since 2003, the seminars are programme is not the only way that the the School of Business distinguishes its
now an integral part of Business Studies School of Business is exposing its graduates. Students are invited to join
at Newbold, and are fully integrated students to real-world business the society based on their academic
with teaching – the lessons, themes and environments. rough scheduled background and demonstrated
case studies presented during the international trips students can leadership activities. "Students who
seminars re ected in the classoom. Mr experience rst-hand the way become members are able to highlight
Crissey describes the seminars as organisations operate, note the level of this to future employers, as an
"bringing real-world activity to our professionalism of their employees, and independent recognition of their
campus, providing a relaxed format for visualise how they would t into such academic achievement," says Mr
students to interact with business people environments. During a recent trip to Crissey. "Today’s employers are looking
they wouldn't otherwise have had access Vienna, Business students visited the for this, which we've heard directly from
to. e seminars are also an excellent headquarters of the Organisation of the companies we have visited recently,
chance for our students to network!” It’s Petroleum Exporting Countries including JP Morgan and Hewlett
not just students who gain from the (OPEC). e visit challenged a number Packard Enterprises. Establishing this
programme – alumni bene t y of preconceptions, such as how the price local chapter allows Newbold to further
reconnecting with students and the of petrol is mostly composed of tax in strengthen the brand of the School of
College, helping others progress the UK, or how the group’s female host Business externally."
Natalie Kendel
13Integration of Christianity and Business
Dr Päivikki Kuoppakangas spent a year at Newbold as the Interim Head of the School of Business from September
2016 to August 2017. She had spent seven years as a lecturer, researcher and administrator at the University of
Turku, in Finland, and has two decades’ experience in people and project management. Dr Kuoppakangas has
since returned to Finland, where her family still resides. From 1 September 2017 Newbold’s School of Business and
Study Abroad Programmes are combined in a new Department of Business and Humanities, under the substantive
leadership of Dr Sandra Rigby-Barrett.
D uring my academic career I
have learned that the
understanding of human
beings and the function of organisations
is at the core of business studies.
transferable work-life skills that are not
just applicable to organisations, but are
essential – whether for-pro t or not-for-
pro t, publicly or pri ately owned, large
or small.
accounting, and with skills in
stakeholder and shareholder governance
in Adventist organisations and
networks. ey are crying out for
leaders and managers who can employ
Some time ago I had the privilege to Adventist organisations – from health analytical skills in their everyday work,
hear from someone that "business care to publishing houses, and from and who understand the need for
schools do teach some business, but church offices to education networks – fundraising, marketing, and branding
actually their core aim is to teach need professional Business graduates within the umbrella of communications.
students to be better people". such as ours. Graduates who enter the e professional knowledge, skills, and
If this is a claim that a secular higher workplace with Christian values, who ability that enable individuals to build
education organisation can make, then are in possession of solid leadership and bridges and reconcile organisational
how much further should we – an managerial skills, and who clearly dilemmas gained from business studies
organisation with Christian values and understand the value of organisational in institutions such as Newbold, lend
education at the heart of our business – planning and the operational uency accountability and sustainability to
be reaching? which it affords to such organisations. Adventist organisations worldwide.
e most unique aspect of taking ese entities also need professionals I would urge anyone who is a leader of
Business Studies at Newbold is our with human resource management skills an Adventist organisation or network, or
integration of Christian values into our who can improve work-wellbeing and who is in a position of in uence to
curriculum. We also aim to teach our decrease sick leave and the turnover of provide such advice, to encourage those
students to hold on to Christian values human resources. It needs individuals in with an interest in professional
and blend them with the knowledge and whom the necessary strategic decision- organisational work to come to
skills they learn, and encourage them to making and policy development skills Newbold to learn work-life skills in our
apply these values in their future careers are ingrained, and who are at the Business Studies degree programme and
or postgraduate studies. disposal of organisations to ensure their to invest in the future of the Seventh-
In the discipline of Business Studies, we success. day Adventist Church.
aim to communicate clearly that the ere is a growing need for professionals
academic discipline we teach provides in the core functions of nance and Dr Päivikki Kuoppakangas
14 The NewboldianI HAVE NEVER FELT GOD SO
DEEPLY AND STRONGLY
AS I HAVE AT NEWBOLD
I had wanted to experience Newbold
for some time, and so far it is
everything I thought it would be, and
more. So much more. The classes, the
teachers, the people, the church, and
England itself.
Coming to Newbold made me
realise how much more I could be
involving God in my personal life. I have
never felt God so deeply and strongly
as I have at Newbold. So far my
Newbold experience has been
life-changing for me, in a positive and
healthy way.
Karen Holman - TheologyREPUTATION MANAGEMENT IN HIGHER EDUCATION AND IN THE CHURCH: THE IMPORTANCE OF MANAGING STAKEHOLDER EXPECTATIONS
Dr Päivikki Kuoppakangas joined the Newbold staff in September 2016 as interim head of the School of Business.
She is internationally published in peer-reviewed journals, and co-author of a research paper which appeared in
the ‘International Journal of Educational Management’ in 2014, titled Focusing on Dilemmas Challenging
Reputation Management in Higher Education. Natalie Kendel uses this paper, which explores a more holistic
approach to reputation management in institutions of higher education, to draw parallels between this approach
for businesses, and issues relevant to the Adventist Church in Europe. For ease of navigation reference below to Dr
Kuoppakangas’s authorship refers to the team of authors as a whole.
I n the course of the paper, Dr
Kuoppakangas et al³ address
matters such as the bene ts
potentially generated by a good
reputation, a number of internal and
intangible asset, and that an
organisation's reputation is symptomatic
of its ability to meet the customer's
needs, often in ways which are difficult
to measure, and therefore difficult to
Ÿ
Ÿ
It might in uence the eadiness of
suppliers to form partnerships with
the organisation
It may in uence the stance of
regulators and pressure groups
external in uences which contribute to pre-assess. Dr Kuoppakangas echoes Ÿ It can attract positive media coverage
an institution's brand, and rami cations Roberts and Dowling when Ÿ It can cultivate media awareness
of a damaged reputation. A prime issue acknowledging the value-creating Ÿ It can positively in uence in estor's
examined in the study is that of the potential of a good reputation, and due decisions
crucial role of stakeholders and their to its intangible nature, it is hard for
expectations. Dr Kuoppakangas competing organisations to successfully Education is highlighted as being a
articulates the prime theoretical imitate. service which is difficult to assess in
contribution of the paper as being to advance. Due to this, brand and
apply dilemma theory (problematic reputation are growing increasingly
decision-making between two extremes, integral in a competitive higher-
X and Y, which are equally logical and education market; reputation, in fact,
desirable¹²) in parallel with reputation becomes an axis in university
theory. She demonstrates how the
Reputation is a collection of management.
dilemma-reconciliation method² can be perceptions and beliefs, both
used in order to improve reputation
past and present, which reside Challenges Higher Education Institutions
management in higher education. It
approaches reputation management not in the consciousness of an Face Today
A variety of the challenges which many
merely as a marketing challenge, but
also as a substantial management issue.
organisation’s stakeholders. universities and colleges of higher
education presently face are pinpointed
Numerous principles derived from the
in the course of the study. ese include
paper can advantageously be applied to
“scant resources” in a competitive
the management of the Adventist
market, ghting for suppot from
organisation, as will be explored in the
e paper lists some of the bene ts of a contributors, and the challenge of
course of this article.
good reputation in higher education as attracting competent prospective
including: students. In particular, Dr
The Benefits of a Good Reputation Kuoppakangas focuses on the challenge
An institution of higher education Ÿ e protection it can offer an universities face in regard to their
having a good reputation has many organisation in times of crisis stakeholders. In addition to contesting
bene ts. r Kuoppakangas cites Rayner Ÿ e help it can offer an organisation for support from various stakeholders,
in offering the de nition: eputation is in avoiding crisis universities are met with their differing
a collection of perceptions and beliefs, Ÿ It can attract competent employees expectations. Expanding on this point,
both past and present, which reside in Ÿ It can facilitate the retention of the Dr Kuoppakangas speci es h w
the consciousness of an organisation’s best talents reputation management can be
stakeholders”.⁴ She concurs with Ÿ It can attract customers problematic in higher education due to
Markwick and Fill in that reputation is Ÿ It can in uence the buying the fact that different groups assess an
a “a deep and durable concept, and behaviour of customers institution's quality and reputation
something to be earned over time.⁵ ” Ÿ It can affects an organisation's ability based on how it's met their particular
e paper describes a good reputation as to charge premium prices expectations⁶. As previously mentioned,
frequently being regarded as an
17Photography: Getty Images
the paper identi es an organisation's previously explained, a good reputation identify current students as major
reputation as being symptomatic of its is earned over time. e research paper stakeholders⁹ in higher education.
ability to meet the customer's needs. makes mention of the challenge of sub- Assuming Rayner's advice is to be
But if then the customers, or the branding, which often comes from followed, which advises the
stakeholders, have varying de nitions of schools and universities having a prioritisation of chief stakeholders, then
what a satisfying experience looks like, distinct reputation. ese are sometimes engagement with current students, in
or they have varying needs, universities created due to the complexity of an order to understand their thoughts and
are naturally confronted with potential organisation; the individual faculty expectations, is key. If institutions of
dilemmas. Attracting competent member has individual freedom, higher education accept current
students is intrinsically linked to a therefore making room for varying students as being major stakeholders, it
university's growth, as a University’s performances in different units of an would credibly be an excellent
reputation for such competency plays a organisation's body. A consumer or reputation management initiative to
key role in the decision-making of stakeholder may have an adverse actively, keenly, and openly keep a
prospective students⁶. experience with an individual within nger on the pulse of its curent
Dr Kuoppakangas deduces universities the organisation, and though this students, their needs, and satisfaction
“are thus forced to consider the faculty member may have been acting rates. is would likely require open
management of their reputation in contrary to the institution's official dialogue and good communication.
order to survive.” e ndings of her value system, their behaviour can (And this engagement ought to take
research insist that an institution's nevertheless cause a negative experience. place while students are currently
reputation is not a mere aesthetic, Arguably, this unsatisfying encounter attending the university in question.)
super cial element, but rathe, an may, in turn, saturate the general is may set into motion a chain
imperative. experience a stakeholder/consumer may reaction increasing customer
have of dealing with an organisation as satisfaction, investing in a good
When an Organisation's Reputation is a whole, thus engendering a poor reputation, and increasing the chance of
reputation. institutional growth, quality, and
Damaged longevity.
Dr Kuoppakangas de nes eputation
risk in this study by quoting Gaultier- Current Students as Major Stakeholders If one were to acknowledge the link
Argenti is quoted as saying: “A central between a university achieving current
Gaillard and Louisot⁷ as being “any
task of successful reputation student satisfaction and building up a
action, event, or circumstance that
management lies in identifying what good reputation, one could logically
could adversely or bene cially impact
each stakeholder wants, and to act conclude that understanding and
on an organisation’s reputation”. She
accordingly”⁸. Dr Kuoppakangas further satisfying current students would
astutely highlights that a damaged
cites Rayner in de ning eputation qualify as an act of reputation
reputation cannot be mended quickly.
management as beginning with management. Dr Kuoppakangas
Institutions frequently attempt to
identifying all the stakeholders – both identi es arious dilemmas in terms of
manage their reputation, even a
those with direct and indirect interests⁴ operational and leadership decision
damaged one, through “effective
Dr Kuoppakangas goes on to aptly making, stating,“In the context of
promotion campaigns”⁵, but as
18 The Newboldianuniversity management there is rarely a values. If reputation management is a opposing parties, and in the process, risk
single, clear-cut course of action: the management issue, then could we losing core integrity, message, and
point is to make the best decision that, assume that it would be paramount for quality.Fifthly, the Church experiences
at that moment, holds for the those managing the Church to clearly the same challenge as every other
immediate future.”⁹ communicate, demonstrate, and organisation when faced with crisis,
perpetuate core values to the greater which is the tendency to be reactive. A
Parallels to the Church organisation?
irdly, what might Dr Kuoppagangas’
crisis can trigger reputation-defending
campaigning, but defending or even
study's assertion about a good attempting to create a reputation in
If we were to apply some of the
reputation being established over time times of crisis are usually ineffective.
principles of Dr Kuoppakangas' research
signify to all church organisations? If a Good, strong reputations are created in
paper to the management of the
reputation is formed over a longer advance of a crisis.
organisation of the Seventh-day
period of time, this would suggest a core e Church could spend large amounts
Adventist Church, what lessons and
element of relationship being necessary of funds and manpower on attempting
insights might we glean? Firstly, it may
to achieve said reputation. is would to perpetuate its brand and reputation,
be bene cial to begin y accepting the
seem to be consistent with the Church but if that brand is not fuelled by a
role of reputation and reputation
purpose being about people, and Jesus' strong, internal value system, it is
management in the Church. And that
statement of his disciples being unlikely to withstand crisis. Consistent,
this responsibility belongs to all
recognised by their love. Are not internal integrity to a set of core values
members of the body, whether it be at
relationships the context for love to be will, in time, generate a strong
the highest level of management at the
shown and experienced over time? reputation, not earned through tactful
General Conference, among local
public relations, or official statements of
pastors, or the grass roots level of the
intent, but through authentic
organisation. An organisation's
relationships.
reputation may be viewed by some as a
mere synthetic shell around the
organisation – an image to uphold – If reputation management is a Natalie Kendel
and that it serves no real purpose, being management issue, then could
purely super cial. ut if the Church's
'business' is people¹⁰, and reputation is we assume that it would be
created by consumer experience, can it paramount for those managing
not be said that reputation can both
affect the growth of a Church, as well as the Church to clearly Sources:
be indicative of people's experience of communicate, demonstrate, and Ÿ ¹ Iⁿⁿ ⁿ J uⁿ f Euc ⁿ M ⁿ gⁿ
Volume 28, No. 4, 2014, p. 461
it? Jesus spoke about reputation, saying Ÿ ² D y u pu ⁿ k
to his disciples: “By this everyone will perpetuate core values to the con icting aims and expectations of stakeholders.
Ÿ ³ Su K ⁿ Ku pp k ⁿg Pävkk ⁿ Hy
know that you are my disciples, if you greater organisation? Ÿ
Ulla and Hampden-Turner Charles and
Kangaslahti Jukka (2014): Focusing on dilemmas
have love for one another.”¹¹ is
challenging reputation management in higher
doesn't advocate meeting everyone's Ÿ education, International Journal of Educational
expectations, but rather, that God's Management, Volume 28, No. 4, p. 462
Ÿ ⁴ R yⁿ J ⁽²⁰⁰⁵⁾ M ⁿ gⁿg Rpu ⁿ Rk –
Church would be known and identi ed Curbing reats, Leveraging Opportunities,
through a speci c eputation. Fourthly, might not the Church bene t Ÿ John Wiley & Sons Ltd, Chichester, p. 1
Ÿ ⁵ M kwck N ⁿ F C ⁽¹⁹⁹⁷⁾ “T w
Secondly, it might be worth asking what from asking who its major stakeholders framewok for managing corporate identity”,
the implications of not treating the are? Is it the local members? e Ÿ European Journal of Marketing, Vol. 31 Nos 5/6, pp.
Church's reputation as merely a 396-409.
General Conference? e Union Ÿ ⁶ Ku pp k ⁿg p ⁴⁶³
marketing challenge, but rather a leaders? Only once the major Ÿ ⁷ G uG S ⁿ L u JP ⁽²⁰⁰⁶⁾
management issue, might be. e stakeholder/s have been identi ed, can “Risk to reputation: a global approach”, e
Ÿ Geneva Papers, Vol. 31 No. 3, p. 431
characteristics of a well-run business are their expectations be heard and Ÿ ⁸ Agⁿ P ⁽²⁰⁰⁰⁾ “B ⁿⁿg c : pu ⁿ
not automatically opposed to faith. potentially satis ed. t may be tempting management for MBA programs”,
Ÿ Corporate Reputation Review, Vol. 3 No. 2, p. 177
Rather, faith-based values such as to assume that if the Church was to Ÿ ⁹ Ku pp k ⁿg pp ⁴⁶⁴⁴⁶⁵
integrity, honesty, service-mindedness, 'admit' it had a Ÿ ¹⁰ “W Oⁿ B y” Svⁿ D y Avⁿ
being other-centred, professionalism, Church,
stakeholder/stakeholders, then it would http://www.adventist.org/en/beliefs/church/,
respectful to all levels of society, the be wrongly attempting to please other accessed 13th June 2017
willingness to learn and reassess, authorities than God. But, arguably, it is Ÿ ¹¹ J ⁿ ¹³:³⁵ Nw Rv S ⁿ V ⁿ
Ÿ ¹² Ku pp k ⁿg ²⁰¹⁵ p ⁸¹; H pⁿTuⁿ
fairness, humility, coaching, and rather when an organisation fails to 1990
accepting criticism ought to be held as identify its stakeholders that it is more
both Church values, and business likely to attempt pleasing many,
19Photograph: Supplied
Fifty Commit to Christ During
Newbold Mission Trip to Brazil
Members of the Newbold community joined colleagues and lay members from the South England Conference
(SEC) on a mission trip to Brazil from 15 October - 1 November 2016. Eight students were accompanied on the trip
by Dr Bjørn Ottesen, Head of the Department of Theological Studies, and Pastor Rafael Luz from the SEC, visiting
Adventist organisations in São Paolo and undertaking evangelism in the country’s north-east.
T
he evangelistic series, held baptism in the future. It is expected that enhance children’s ministry. Newbold
north of Belém, was the many more will also make decisions for student Clebson Braga led a programme
culmination of a longer Christ as the local churches continue for children in one of the churches, and
campaign of meetings and Bible studies this ministry. around forty children, mainly non-
held by some of the local Adventist Dee Edwards, a postgraduate eology Adventist, joined in, eager to take part
churches. Over 500, mostly non- student and former President of in the lessons. Another student, Ruben
Adventists, attended over eight days in Newbold’s Ministerial Society who led Gaspar, helped one church to start a
eleven separate churches. in the organisation of the project, said Path nder Clu .
Dr Ottesen states that “Newbold has a she had a wonderful experience Dr Ottesen said that the purpose of the
good relationship with the Church in preaching in the small church she served trip was to learn speci cally about the
Brazil, with many young people and in. “People were keen to listen to the Adventist Church within the Brazilian
several of the Church’s leaders having messages, and they were so warm and culture. “We wanted to take our
studied on the Newbold campus. welcoming. It was a joy when a number students to a place where they could
Church growth is incredibly strong in decided to be baptised by the end of the experience people making decisions to
the north of Brazil, and it is an area week. It was an amazing opportunity to become Christians and Adventist – in
where we felt we could really contribute experience evangelism somewhere very Brazil this usually happens more quickly
to the evangelistic efforts of the local different from my own context.” Dee than in a Western European setting.”
churches.” also noted that for her “it was also a Newbold students also stayed at the
e group also undertook studies in the wonderful surprise how much the Amazon Adventist College, which offers
homes of people who attended the talks. people we met enjoyed the more elementary, middle, and higher
thirty-four baptisms took place at the contemporary Christ-centred education, including eology. Dr
end of the series, and an additional presentations.” Ottesen taught a series of classes on the
sixteen people came forward to request A special effort was also made to Church's response to current European
20 The Newboldianculture, and Newbold students had the opportunity to
promote Newbold. e group also visited the São Paolo
campus of the Adventist university (UNASP), which has
almost 6,500 students; Novo Tempo, a 24/7 media centre that
broadcasts television and radio across Brazil; and Casa Top: Sta ffand students from Newbold, along with representatives from
Publicadora Brasileira, the Adventist publishing house, which Adventist churches in Reading and London, at the Nuevo Tiempo centre in
São Paulo.
in addition to producing more volumes than all the other
Adventist presses around the world combined, is also one of Bottom left and right: Newbold students with children in Benevides, near
Belém where the group spent much of their time.
the top ten publishing houses in Brazil.
“To actually do ministry is more of a learning experience than
learning about ministry in the classroom,” said Dr Ottesen. experience has visibly changed and transformed the lives of all
“You need to experience it to fully understand it, and you who participated and I hope that it will become an annual
need to be practise it over and over again to develop the activity.”
necessary skills. Our students witnessed answers to prayer and e trip was made possible through collaboration between
God’s work in people’s lives.” Newbold’s Ministerial Society, the College’s Campus
Several of the students who participated in the trip said they Ministries team, the SEC, the Tran-European Division and
would love to return for a longer evangelistic series. One Newbold staff.
student stated that he “loved every minute of the experience”
and another said that, while he felt he was not much of a Kirsty Watkins
preacher, he had the “joy of seeing the congregation’s
enthusiasm” to hear what he had to say. Pastor Alastair Agbaje,
Newbold’s Chaplain, was heavily involved in organising the
trip. “I am so proud of this group of students and staff, and it
was a pleasure to be a part of the planning team. is
AVAILABLE ONLINE:
newbold.ac.uk/newboldian
21Quality Assurance Review
Image: Newbold archives
Quality of Newbold A new framework put into place by the QAA since the
College's last full review in 2012 meant that Newbold
was measured against the same criteria that apply to
Education on Par with large state-funded providers – and the results were gratifying.
e College was found to meet every Expectation of the
State-funded
Quality Code for Higher Education, receiving, with only one
minor exception, the lowest possible category of risk for each.
A reading of the QAA reports of state-funded universities shows
Universities that Newbold has outperformed some much larger institutions,
many with teams dedicated to ensuring that QAA requirements
are met – a signi cant achie ement for the College.
Newbold College of Higher Education recently Because the College does not receive government funding,
Newbold was additionally subject to a Financial Sustainability,
underwent its quadrennial Higher Education Review by Management and Governance check. e College again
the Quality Assurance Agency (QAA), the body received positive affirmation.
e full report, which was formulated following a three-day
appointed by the government to assure the quality of visit in February by four QAA reviewers, was made public in
May and re ects intensi e discussions with sta ffand students
higher education provision throughout the UK. and a detailed exploration of the College’s robust self-evaluation
document including over 300 annexes.
e QAA noted that the College met UK standards in the four
key areas:
Ÿ e maintenance of the academic standards of the awards
offered on behalf of its degree-awarding bodies
Ÿ e quality of student learning opportunities
Ÿ e quality of its information about learning opportunities;
Ÿ e enhancement of student learning opportunities.
In particular, the QAA review team affirmed the following
actions which the College is currently taking towards making
academic standards even more secure and improving the
educational provision offered to its students:
22 The NewboldianŸ e steps being taken to ensure that student body which dealt with the review is particularly pleasing for the
the development of new students' academic satisfaction College and for the many alumni,
programmes follows a robust and (including appropriate support and church members and friends who
systematic approval process resources). As the current Newbold support Newbold’s vision and values.
Ÿ e steps being taken to develop an Student Association (NSA) President, he e full report can be accessed at
enhancement policy, and to said that it was great to have the qaa.ac.uk
explicitly embed enhancement in the opportunity to contribute to something e QAA evaluation stands alongside an
strategic framework of the College; that was so important for Newbold, and equally vigorous process organised by
and that would make a signi cant impact on the Adventist Accrediting Association.
Ÿ e establishment of a new strategy the enhancement of future academic is fully ensures that as well as high
group with a focus on enhancement quality at the College. "Newbold is academic excellence, students also
that includes sta ffand governors. great, but it's going to get even better!", discover solid spiritual values within an
e College was also commended for its Robert said. e manager of the review Adventist ethos and can transfer credits
comprehensive approach to identifying, team was particularly complimentary to and from other Adventist colleges
analysing and meeting the learning about Newbold's overall support of the and universities.
resource needs of students. review process and the willing co-
As Lead Student Representative for the operation of the sta ffand students who Dr John Baildam
QAA review, Business student Robert participated in discussions with the
Keszeg liaised with his colleagues to panel.In these days of intense regulation
provide a submission on behalf of the and accountability, the result of this
Newbold and Toivonlinna Sign New Agreement
N ewbold's Principal, Dr John
Baildam, and Marle Himberg,
Principal of Suomen
Kristillinen Yhteiskoulu (more
commonly known as Toivonlinna),
(Head of Recruitment, Marketing and
Sales), and together they also
contributed to a series of developmental
seminars which the school was hosting
for the heads of a number of other
signed a Memorandum of Christian schools in Finland. Dr
Understanding (MoU) during a visit Kuoppakangas was the facilitator and
from Newbold representatives to the main presenter throughout the day,
Adventist secondary school in Finland which began with Dr Baildam sharing a
in March this year. devotional, giving an introduction to
e MoU represents a commitment by Adventist education and Newbold.
both institutions to encourage more within that context, and then presenting
Above: Dr John Baildam, and Marle Himberg at
Finnish students to follow their on stakeholders in Christian education. the signing of the MoU at Toivonlinna.
secondary school studies with a period e day also included a presentation on
of Adventist higher education at marketing and student recruitment plenty of opportunities to interact with
Newbold. Dr Baildam was accompanied from Mr Stoykov. Dr de Bruin spoke on the students at Toivonlinna, and were
by Dr Päivikki Kuoppakangas (Interim Friday evening and gave the sermon on grateful for the warm welcome they
Head of the School of Business), Dr Sabbath as well as presenting the received from the school.
Tom de Bruin (Lecturer in New Sabbath School lesson for the students.
Testament Studies), and Bisser Stoykov e representatives from Newbold had Dr John Baildam
23You can also read
