27 FEB-1 MAR 2020 SOMERSET HOUSE, LONDON - INTERNATIONAL ART FAIR FOR MODERN CRAFT AND DESIGN - PRESENTED BY
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27 FEB—1 MAR 2020 SOMERSET HOUSE, LONDON INTERNATIONAL ART FAIR FOR MODERN CRAFT AND DESIGN PRESENTED BY
COLLECT:
INTERNATIONAL ART FAIR FOR
MODERN CRAFT AND DESIGN
Brought to you by the Crafts With the help of its advisory
Council, Collect champions panel, in 2019, Collect saw 45
craft in a fine art context galleries exhibiting from across
and has been instrumental the globe. Showcasing work
in defining and growing made in the last five years by
the market in the UK for living artists and designers,
international collectable craft. each gallery curates their
own display and commissions
The fair is passionate about new pieces or a body of work
supporting specialist galleries especially for the fair.
and dealers worldwide in
this field who represent This focus on the truly
highly talented artists, giving contemporary ensures Collect
unparalleled access to view is introducing exciting work
and buy their exceptional work. into the market on an annual
basis. The fair provides
Held at the start of the art consultants, interiors
international cultural specialists, collectors, museum
calendar, Collect’s strength curators, design practitioners
and reputation has grown and the wider public an
considerably over its 15 years. unrivalled opportunity
The fair is well positioned for to discover and invest in
overseas audiences to attend contemporary craft that will
along with attracting visitors surprise, delight and endure.
from London’s affluent and
culturally educated market.
The thrust of its comprehensive
press, marketing and VIP
campaign ensures that for
2020, it will capitalise on a
refreshed position, building
on an already committed and
established audience.
COLLECT 2020 2
COLLECT 2020
Collect launched at the Victoria & Neoclassical building overlooking the
Albert Museum (V&A) and for the River Thames and is situated on the
first five years of the fair, informed south side of the Strand. It is perfectly
audiences about museum-quality placed between London’s popular
works that are being made today and West End and the City, opening an
available for purchase. The subsequent opportunity to build on Collect’s
ten years Collect positioned craft within existing audience with a significant
COLLECT IS MOVING TO
one of the most important spaces number of new HNW groups.
for contemporary art in London: the
Saatchi Gallery. For 2020 the fair will be taking over
a large number of beautiful rooms at
A NEW LONDON HOME With growth of the fair and the Somerset House, presenting a new
opportunity to host Collect in stunning environment for Collect exhibitors to
surroundings, Somerset House offers contextualise and curate. At Somerset
AT SOMERSET HOUSE
a particularly exciting new venue for House, Collect will occupy the striking
the fair. A leading venue for arts and galleries that surround the Edmond J.
culture, Somerset House is a striking Safra Fountain Court.
COLLECT 2020 3
WHAT THE PRESS SAY
“THE CRÈME OF THE CRAFTS
WORLD ROLLED INTO TOWN
FOR THE 15TH EDITION OF
COLLECT, THE ANNUAL
CONTEMPORARY CRAFT
EXTRAVAGANZA”
LIVING ETC
“SINCE IT FIRST LAUNCHED AT “COLLECT FINDS ITSELF IN
THE V&A IN 2004, THE FAIR THE VANGUARD OF GROWING
HAS CAMPAIGNED TO RAISE GLOBAL APPRECIATION FOR
THE VISIBILITY AND CULTURAL CRAFTED OBJECTS, WHICH ARE
PRESTIGE OF HIGH-END CRAFT.” INCREASINGLY SOUGHT-AFTER IN
FINANCIAL TIMES/HOW TO SPEND IT GALLERIES AND AUCTION ROOMS.”
FINANCIAL TIMES/HOW TO SPEND IT
COLLECT 2020 4
COLLECT 2020 5
VIP AUDIENCE
“AN EXQUISITE, UNIQUE,
CRAFTS AND DESIGN
FOCUSED SHOW. WILL
CERTAINLY COME BACK
AGAIN”
CATHY HAU,
ART COLLECTOR, CHINA
The fair offers a variety of bespoke experiences for VIPs
including preview events, private morning viewings,
“FANTASTIC
PRESS,
expert guided tours and talks to ensure their time spent VERY GOOD CLIENTS,
at the fair is exceptional.
EDUCATED, INTERESTED
Collect has a loyal and knowledgeable buying audience IN THE WORK, WITH THE
developed over its 15 year history including established
and emergent collectors, art dealers, interior designers,
ABILITY TO PURCHASE.”
architects and corporate buyers. TODD MERRILL STUDIO
The Collect team cultivates the fair’s purchasing
audience year on year, working across both the cultural
“. . .IT WAS REALLY
and corporate sectors. Collect is well known within the REFRESHING TO SEE SO
wealthy London art landscape and attracts buyers from
affluent boroughs including Kensington & Chelsea and
MUCH INNOVATION AND
Westminster. It also attracts many international visitors, CRAFTSMANSHIP IN A
some traveling specifically to purchase at the fair.
VERY GOOD SETTING.
For 2019, Collect was delighted to work with the COLLECTORS AND BUYERS
Pimlico Road Design District to create a stunning
VIP Lounge. This was curated by acclaimed interior
ARE NOW MORE OPEN TO
designer Douglas Mackie. BUYING IN THESE AREAS.
Many notable VIPs in attendance in 2019 included: TRH
I KNOW MANY PEOPLE IN
Crown Prince Guillaume and Stéphanie of Luxembourg, THE ART MARKET WHO
The Duke of Devonshire, The Countess of Harewood,
Sir David Attenborough, Bill Amberg, Tricia Guild, Yinka
ATTENDED”
Shonibare MBE, Tony Chambers, Saffron Aldridge, JONATHAN MASSEY,
Stephen Bayley, Tracy Chevalier, Axelle De Buffevent,
Sir Peter Bazalgette and Lady Bamford.
COO, GURR JOHNS ART
CONSULTANCY
COLLECT 2020 6
AUDIENCE PARTNERSHIPS
FOR COLLECT 2019 INCLUDED:
Private Auction House Investment
Member Clubs Client Groups Management
and Family
The Arts Club Barnebys Wealth Offices
The B&C Club Phillips
The Conduit Sotheby’s Preferred Cadell & Co
The Groucho Club KPMG Family Office
Home House Stonehage Fleming
House of St Barnabas
Library
The Sloane Club
Art Advisory Property Concierge
Services
Heaton & Partners TEN
Dekempeneer RFR Property Quintessentially
Collection Richmond
Gurr Johns International
Maak Savills Private Office
The Fine Art Group
COLLECT 2020 7
Insurance
Brownhill
Ecclesiastical
Hiscox Private Client
Arts Patron groups
Legal
Art Fund
Boodle Hatfield BFI (British Film
Clifford Chance Institute)
Withers British Library
Contemporary Arts
Society
Membership Courtauld Institute of
Organisations Art
Design Museum
Art Jewelry Forum Hepworth Wakefield
AWAD (Association of Modern Art Oxford
Women Art Dealers) Museum of London
James Renwick National Museums
Alliance Scotland
LACMA - Decorative Outset Contemporary
Arts and Design Art Fund
Council Royal Academy of Arts
PAIAM (Professional Royal Museum
Advisors to the Greenwich
International Art Saatchi Gallery
Market) Sainsbury Centre for
Walpole Visual Arts
Sir John Soane’s
Museum
Somerset House
Tate
V&A
Whitworth Art Gallery
COLLECT 2020 8
MUSEUMS “FOR ME, THE STRENGTH OF
THE FAIR WAS MUSEUM AND
INSTITUTIONAL CONNECTIONS”
AND CURATORS JAMES FREEMAN GALLERY,
COLLECT 2019 EXHIBITOR
“COLLECT WAS AN INCREDIBLY
VALUABLE EXPERIENCE FOR ME
AS A U.S. CRAFT CURATOR. I WAS
ABLE TO LEARN MORE ABOUT
BRITISH STUDIO CRAFT AND
NETWORK AND DISCUSS COMMON
Collect and the Crafts
INDUSTRY ISSUES WITH PEERS
Council have long–standing FROM AROUND THE WORLD.”
relationships across the arts
sector in London, the UK and
BETH MCLAUGHLIN CURATOR,
overseas. This is reflected FULLER CRAFT, USA
in a regular enthusiastic
attendance from museum
and independent curators.
The fair has cemented its Attendance from the many museums
role as an annual moment and institutions that visited included:
for museums to buy for
their collections. Once British Museum, UK
again, notable and multiple Centre of Ceramic Art, York Art Gallery, UK
purchases were made in 2019 Chrysler Museum, USA
from the V&A, The Fitzwilliam Contemporary Art Society, UK
Museum and National Fuller Craft Museum, USA
Museums of Northern Ireland. Guangdong Museum, China
The Crafts Council was Manchester Art Gallery, UK
delighted to be among them, Middlesbrough Institute of Modern Art, UK
purchasing a new piece for its Museum of Glass and Jewellery, Czech Republic
own collection. Musee des Arts Decoratifs, France
National Museum of Decorative Arts and Design, Norway
Events and gatherings are held Sèvres, Musee National de Ceramique, France
at the fair to ensure a valuable Shanghai Redtown Art & Design Center, China
exchange between peers The Hepworth Wakefield, UK
across the museum sector. The National Centre for Craft and Design, UK
COLLECT 2020 9
DESIGN AND “IT PROVIDES A GLAMOROUS
FORUM FOR THE PERUSAL AND
INTERIORS PURCHASE OF REMARKABLE
ONE-OFF HANDMADE PIECES”
FINANCIAL TIMES
It has been a long-term goal of Collect to
broaden the craft buying market and to
promote the cross over between craft and
design audiences.
In 2019 Collect presented an event that
explored the practical application of dynamic
materials and techniques in contemporary
craft and design.
This exclusive, invitation-only event for
a selection of London’s top architects
and interior specialists brought together
inspirational designers, makers and galleries
to share their experiences in pushing the
boundaries of craft techniques in an interior
design context.
Attendees included David Carter, Richard
Bell and Louisa Grey. Speakers included Mint,
artist Sophie Coryndon and interior designer
Douglas Mackie.
COLLECT 2020 10VISITORS “I THOROUGHLY ENJOYED THE
EXPERIENCE OF VIEWING HIGH-QUALITY
CONTEMPORARY ART, CRAFT AND
“COLLECT IS A FAIR WITH A BIG POPULAR
APPEAL AND A NICE ATMOSPHERE,
A LOVELY MIX OF PEOPLE- FROM THE
DESIGN IN A WELCOMING, COLOURFUL MERE AMATEUR TO THE HIGH NET
AND CREATIVE ENVIRONMENT.” WORTH COLLECTOR.”
COLLECT 2019 VISITOR 50 GOLBORNE, COLLECT 2019 EXHIBITOR
13,000
Footfall
96%
of visitors gave Collect
2019 a positive rating.
91% 57%
of visitors said they were
likely to attend again.
of visitors had attended
the fair before.
COLLECT 2020 11EXHIBITORS
60%
Galleries reported doing
business with 60% brand
70%
of Gallery Exhibitors said it
introduced them to museum
80%
of Gallery Exhibitors said the
fair expanded their existing
new clients. and gallery professionals. buying audience.
“IT BRINGS TOGETHER SERIOUS BUYERS
AND COLLECTORS AS WELL AS CRAFT
ENTHUSIASTS AND OTHER ARTISTS.”
MINT, COLLECT 2019 EXHIBITOR
“NEW WELL-HEELED CLIENTS, EVEN
THOUGH WE HAVE BEEN OPERATING IN
LONDON FOR AT LEAST 10 YEARS.”
CUBE GALLERY, COLLECT 2019
EXHIBITOR
COLLECT 2020 12COLLECT 2020 13
COLLECT
OPEN
COLLECT OPEN OFFERS A UNIQUE
OPPORTUNITY FOR INDIVIDUAL
ARTISTS OR COLLABORATIONS TO
EXHIBIT ALONGSIDE WORLD-CLASS
GALLERIES AT COLLECT.
Collect Open was established
in 2011 for makers to
where they can meet with
the selected artists, discover
“EXHIBITING AT COLLECT OPEN HAS
showcase exciting new ambitious ideas and hear LIFTED MY PROFESSIONAL PRACTICE
bodies of work. Since then,
Collect Open has built a
the evolution of the works on
show.
INTO A NEW LEVEL.”
reputation as the home of MARY O’MALLEY
some of the biggest and
boldest installations exhibited
Many makers attribute being
selected for Collect Open as a
COLLECT OPEN 2019 ARTIST
at Collect. turning point in their careers.
Previous makers have found
Now in its eighth year, Collect gallery representation, earned
Open has established itself as commissions, connected
a valuable thought-provoking with curators and buyers,
element of Collect. Offering and generated collaboration
visitors a welcoming space opportunities.
14TALKS THE COLLECT TALKS PROGRAMME IS DESIGNED TO WELCOME VISITORS FURTHER INTO THE CRAFT WORLD BY RAISING NEW IDEAS, NOTIONS AND DISCUSSIONS The Collect Talks programme spans a wealth of topics by trusted voices from the world of fashion, industrial design and interiors and their role in enriching the world around us; to rethinking traditional materials and celebrating the individual maker - understanding how their passion can inspire the next generation or ignite a new movement in making. In 2019 speakers included, Yinka Shonibare CBE, Jennifer Lee (Loewe Craft Prize Winner 2018), John Makepeace and Gareth Neal In addition, a series of Exhibitor Booth talks are scheduled throughout the fair. Galleries and artists discuss pieces on display at their stands allowing visitors a more intimate and bespoke experience. COLLECT 2020 15
INSTALLATIONS
FOR 2019, COLLECT ANIMATED
THE BEAUTIFUL HISTORIC
STAIRWELLS AT THE SAATCHI
GALLERY DISPLAYING TWO VERY
DIFFERENT STYLES OF WORK.
‘Gravity in Pray’
by Wanying Liang
Inspired by an ancient
Chinese poem, this large-
scale installation incorporates
‘The Bird’ by ceramic, glass and hanging
Wonseok jung paper. This installation was
presented by Collect 2019
A magical group of six Exhibitor Ting-Ying.
kinetic light sculptures. This
installation was presented by
Collect 2019 Exhibitor Mint.
COLLECT 2020 16MARKETING
Reached audiences
through 17 strategic
marketing partnerships
including the Design
Museum, Saatchi
Gallery, V&A, London
Design Festival and
British Council
THE CRAFTS COUNCIL HAS IT DELIVERS A STRATEGIC
ACCESS TO HIGHLY ENGAGED, AND TARGETED MARKETING Reaching new Comprehensive
KNOWLEDGEABLE AUDIENCES CAMPAIGN VIA DIGITAL AND audiences through
sponsor marketing
promotional features
in a special Collect
WHO ARE PASSIONATE ABOUT PRINT WHICH IS SUPPORTED such as LOEWE edition of Crafts
Magazine focusing on
THE ARTS AND IN PARTICULAR AND COMPLEMENTED BY A Foundation,
Grosvenor Britain & exhibiting galleries
CRAFTS AND MAKING. COMPREHENSIVE PRESS AND Ireland and Pimlico and artists. In addition
to main distribution,
Road Design District.
PR CAMPAIGN. complimentary
copies issued to VIP
audience at the fair.
Extensive print Local partnerships 31k leaflets door-
advertising campaign surrounding Saatchi dropped across
including Financial Gallery including targeted wealthy
Times, the Guardian, Cadogan Estate, London boroughs and
The Art Newspaper, “what’s on” boards distributed at major
INTERNATIONAL Frieze and RA and nearby poster
ART FAIR FOR cultural institutions
Magazine. advertising. such as V&A,
MODERN CRAFT PRESENTED BY
Whitechapel Gallery,
AND DESIGN
CRAFTS COUNCIL
REGISTERED
CHARITY NUMBER
280956
Design Museum, Tate
Museums and London
28 FEB—3 MAR 2019 TICKETS AT
COLLECT2019.ORG.UK Art Fair.
SAATCHI GALLERY #COLLECT2019
LONDON
COLLECT 2020 17MARKETING
“MY HIGHLIGHT WAS THE
17M
Total social media campaign
INTERNATIONAL ARTISTS reach of 17 million.
AND SEEING WORK IN THE
FLESH FROM MAKERS I
FOLLOW ON INSTAGRAM”
550K
The Crafts Council total social
COLLECT 2019 VISITOR media following is over 550k.
Vibrant online presence including on site
4,328
Instagram stories, live streaming of Collect The hashtag #Collect2019
Talk featuring Jennifer Lee (Loewe Craft was used 4,328 times.
Prize winner 2018), dedicated post for
every exhibiting gallery and Collect Open
artist, Instagram takeover by prominent
interior design influencers.
71K
71k visits to Collect
webpage.
1M
62 posts and 80 stories on
Crafts Council’s Instagram,
1 million+ impressions and
600+ link clicks.
59%
59% of attendees in 2019
stating they would share their
experience on social media.
32K
Comprehensive e-marketing
campaign sent to 32k
dedicated Crafts Council
subscriber list.
COLLECT 2020 18COLLECT 2020
PRESS Press coverage for Collect 2019 was extensive with over 125 features and significant articles in influential publications. Collective reach via editorial, social, TV and radio: 285 M “COLLECT OFFERS AN OPPORTUNE MOMENT TO LOOK BACK ON A DECADE AND A HALF DURING WHICH MAKERS AND CRAFTSPEOPLE HAVE MARCHED IN THE SPOTLIGHT, RADIATING SOPHISTICATION, LUXURY AND INTEGRITY.” BA BUSINESS LIFE “I’M SO IMPRESSED BY ALL YOUR INSTAGRAM COVERAGE YESTERDAY. ALL THE BEST JOURNALISTS WERE THERE!” COLLECT 2019 VIP VISITOR COLLECT 2020 20
SPONSORS “THE CRAFTS COUNCIL EMBODIES OUR
COMMITMENT IN NURTURING AND
CELEBRATING CREATIVE EXCELLENCE
AND SUPPORTERS AND WE ARE PROUD TO HAVE PARTNERED
WITH COLLECT TO CHAMPION MAKERS
AND INSPIRE AUDIENCES TO DISCOVER
The desire for brands to be associated with
EXCEPTIONAL WORK.”
craftsmanship continues to build momentum. PAUL O’GRADY, GROSVENOR BRITAIN &
The breadth of organisations supporting
Collect is a reflection of the power and
IRELAND
ubiquity of craft and the recognition of
Collect’s strength and reputation that has
grown considerably over its 15 years. This
support enables the fair to evolve as brands
“WE ARE VERY HAPPY TO HAVE FOUND
recognise the value in their alignment IN COLLECT AND THE CRAFTS COUNCIL
with Collect and the culturally intelligent
audiences it exposes them to.
(UK) A STRONG PARTNER WITH WHOM
TO CELEBRATE THE LONG-STANDING
VALUES OF CRAFTSMANSHIP IN THEIR
CONTEMPORARY FORM.”
SHEILA LOEWE, LOEWE FOUNDATION
COLLECT 2020 21THE CRAFTS
COUNCIL
THE CRAFTS COUNCIL IS
THE LEADING AUTHORITY
ON CRAFT IN THE UK
For five decades it has been bringing
exceptional craft to new audiences and “
“COLLECT 2019 EXCEEDED OUR
collectors as well as supporting leading
makers and galleries. The Crafts Council
EXPECTATIONS AND WE’RE
founded Collect in 2004 with the aim to
build the profile and sales for collectable
REALLY THANKFUL TO THE
craft, to promote the very best galleries and CRAFTS COUNCIL AND THE
artists in the field and provide UK audiences
with the opportunities to see and buy COLLECT TEAM FOR ALL OF THEIR
exemplary British and international craft. HARD WORK IN PRESENTING
The Collect team combines the many
decades of experience of the Crafts Council
SUCH A HIGH CALIBRE ART FAIR.”
alongside new influences, bringing fresh CAVALIERO FINN,
perspectives, approaches and vision
COLLECT 2019 EXHIBITOR
COLLECT 2020 22CONTACT
To find out more about exhibiting at Collect,
partnerships or attending the fair please contact
the team at collect@craftscouncil.org.uk or call
the Crafts Council on +44 (0)20 7806 2500
Collect Core team Social Media
Isobel Dennis #Collect2020
Fair Director collect2020.org.uk
craftscouncil.org.uk
Daniella Wells
Galleries Liaison @CraftsCouncilUK on
Facebook and Twitter
Mel Spencer
Head of Operations @CraftsCouncil
on Instagram
Aysen Yilmaz
Creative Partnerships
Rachael Baker
Fair Officer
Visitor statistics courtesy of the Audience Agency
All images from Collect 2019
Photography: Sophie Mutevelian/Iona Wolff
PRESENTED BY
CRAFTS COUNCIL
REGISTERED
CHARITY NUMBER
280956
COLLECT 2020 23You can also read
