2023 Media Guide - American Institute of Steel Construction
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2023 Media Guide
2023 Media Guide
February 2022
Modern Steel Constructio
July 2022
Modern Steel Construction
n
As the official monthly
magazine of the American
Institute of Steel Construction
(AISC), Modern Steel
Construction provides
our readers with in-depth October 2022
FEBRUARY 2022
Modern Steel Construction
information on the newest
and best uses of structural
JULY 2022
steel, focusing on innovative
and cost-effective designs and
@modernsteel
the people, products, and
/AISCdotORG
companies that help bring
/AISCsteelTV
them to life.
aisc.org/linkedin
OCTOBER 2022
Modern Steel is directed exclusively toward
@aisc
professionals in the construction industry who
make and influence purchasing decisions—
whether they are engineers, architects, building
owners, contractors, or those employed
directly by the domestic steel industry. It is
the magazine of choice for people designing
structural steel framing systems and reaches
40,000 U.S.-based structural engineers—more Demographics
than any other publication. This includes 2% 2% 1%
23,000 AISC professional members plus all CIRCULATION 2%
3%
members of ASCE’s Structural Engineering
Institute and nearly every other person that
buys AISC’s Steel Construction Manual.
54,500 6% ■ Engineers
August 2022 ■ Fabricators
In addition, every major domestic structural
steel fabricator receives Modern Steel. These ■ Architects
approximately 5,300 individuals (representing ■ Detailers
Subscribers share
roughly 1,000 AISC full member companies) are their copy of 11% ■ Erectors
responsible for more than three-quarters of all Modern Steel ■ Mills/Product
steel-framed buildings and bridges constructed with an average Manufacturers/Others
in the U.S. And of course, the magazine of 1 additional ■ Educators/Students
also reaches thousands of others, including person, for a ■ GCs/CMs/Owners/Code 73%
architects, steel detailers, erectors, contractors, pass-along rate Officials/Inspectors
code officials, and building inspectors. of 2 and a total
On top of that, www.modernsteel.com is audience of
seen by countless additional readers, thanks to 109,000 every
its comprehensive archives section (dating back month!
to the 1960s), daily Steel in the News items,
Career Center, Product Directory, a weekly quiz,
podcasts, and more.
cover photo: James Ewing
ADVERTISING SALES: M.J. Mrvica Associates, Inc. | 2 W Taunton Avenue, Berlin, NJ 08009 | 856.768.9360 | skogel@mrvica.com
Modern Steel Construction | 2023 Media Guide | 2 of 7editorial calendar
While the Editorial Calendar specifies monthly special Geoff Weisenberger
Chief Editor
and product focuses, each issue includes a variety of weisenberger@aisc.org
feature articles as well as regular monthly columns. 312.493.7694
JANUARY 2023 JULY 2023 Keith Grubb
Ad Space Reservation: 11.18.22 Ad Space Reservation: 5.12.23 Publisher
Ad Material Due Date: 11.23.22 Ad Material Due Date: 5.19.23 grubb@aisc.org
312.804.0813
S NASCC Session Previews S AISC Research
P Fabrication Equipment P NASCC Hot Products Scott Melnick
Editorial Director
FEBRUARY 2023 AUGUST 2023 melnick@aisc.org
Ad Space Reservation: 12.16.22 Ad Space Reservation: 6.9.23 312.804.1535
Ad Material Due Date: 12.23.22 Ad Material Due Date: 6.16.23
S NASCC Session Previews S Forge Prize
P Design Software S Student Steel Bridge Need for Speed
The goal of AISC’s Need for Speed
Competition initiative is to increase the speed at which
MARCH 2023
Ad Space Reservation: 1.13.23
P Bolts and Fasteners a steel project (either a building or a
bridge) can be designed, fabricated,
Ad Material Due Date: 1.20.23 and erected by 50% by the end of
SEPTEMBER 2023 2025 (visit aisc.org/needforspeed to
S NASCC Session Previews Ad Space Reservation: 7.14.23 learn more). We will include our Need
P Jobsite Tools Ad Material Due Date: 7.21.23 for Speed logo in articles that are
geared toward achieving this goal.
S Education and Recruitment
APRIL 2023
Ad Space Reservation: 2.10.23
P Analysis Software
Ad Material Due Date: 2.17.23
OCTOBER 2023
S NASCC Exhibitor List Ad Space Reservation: 8.11.23
S Bridges Ad Material Due Date: 8.18.23
P Coatings S Bridges
P Bridge Products
MAY 2023 You can peruse our
Ad Space Reservation: 3.10.23 NOVEMBER 2023
Ad Material Due Date: 3.17.23 editorial guidelines
Ad Space Reservation: 9.15.23
S AISC IDEAS2 Awards Ad Material Due Date: 9.22.23 online at
P Fabrication Software S Steel Design Student modernsteel.com/
JUNE 2023
Competition getpublished.
Ad Space Reservation: 4.14.23
S Scholarship Winners For more information
Ad Material Due Date: 4.21.23 P Safety Equipment or to submit an
S Curved Steel
DECEMBER 2023 article or item to be
P Welding Ad Space Reservation: 10.13.23
Ad Material Due Date: 10.20.23
considered for our
S What’s Cool in Steel online Steel in the
Key S – special focus P Detailing Software News section, contact
P – product focus Geoff Weisenberger.
ADVERTISING SALES: M.J. Mrvica Associates, Inc. | 2 W Taunton Avenue, Berlin, NJ 08009 | 856.768.9360 | skogel@mrvica.com
Modern Steel Construction | 2023 Media Guide | 3 of 7what’s inside?
Modern Steel Construction is written by the steel industry for the steel industy. We tell
steel success stories, offer practical advice and design tips, introduce innovative ideas,
Product/
and promote effective products and technologies—all in an effort to improve and Technology Focus
expand the footprint of American fabricated structural steel. In addition to the New Products section,
While most of our feature articles focus on specific building and bridge projects, we we periodically feature a product- or
also highlight ideas that are relevant to the steel industry and AISC’s mission. These technology-related article, either in the
include trends pieces, technical articles, and product- and facility-related write-ups. In form of a facility tour or a more tech-
addition to feature stories, every issue includes the following: nical article about a designated type
of product, software, or service (e.g.,
welding products, fabrication machin-
Steel Interchange provides Steel Quiz tests ery, safety equipment, or BIM software).
answers to technical readers’ design These include articles on technologies
Q&A questions sent to AISC’s and technical that are new to the industry as well
Steel Solutions Center. know-how. as articles offering practical advice for
a specific type of product or service
(e.g., best practices for progressive-dip
Field Notes is a podcast galvanizing jobs). In addition to the
column featuring SteelWise provides technology types listed in our Editorial
conversations with people practical technical Calendar, we will consider other prod-
from all corners of the information that uct/technology/service-related articles
structural steel industry with readers can use as well. Contact Geoff Weisenberger
interesting stories to tell. right away. (weisenberger@aisc.org) if you have
an idea for a topic.
News keeps readers in tune Marketplace &
with AISC activities and Employment lists
NEWS
announcements and provides jobs and other Special Sections
a glimpse of what’s going on steel industry A number of special sections make
in the world of structural steel. opportunities. appearances annually:
• Previews of interesting NASCC:
The Steel Conference sessions,
New Products is a free monthly section featuring a collection of as well as the full list of exhibitors,
products from across the structural steel industry—from coatings are included in the first few issues
NEW to jobsite tools to design and detailing software to fabrication
equipment. Send releases and images of new and updated products
of the year. If you’re interested in
exhibiting at NASCC, contact Renae
to Geoff Weisenberger (weisenberger@aisc.org) for consideration. Gurthet at renae@gurthetmedia.com.
• AISC’s IDEAS2 Awards program
celebrates the synergy between
Business Issues and Data Driven highlights structural steel and architecture.
Economics columns discuss market trends, Winners are featured every May.
steel industry and construction economic forecasts, or For specifics about entering,
trends and offer business and other relevant numbers visit aisc.org/ideas2.
management advice for the that affect steel design • The August issue includes the
office, shop, or project site. and construction. winner and finalists of AISC’s
Forge Prize competition, as well as
Hot Products from NASCC.
• November highlights students and
their visions of the future in the
form of our Steel Design Student
Competition winners and our
First Look annual scholarship award winners.
Modern Steel’s monthly First Look • In December, our What’s Cool
e-newsletter announces the availability in Steel section presents a
of the current month’s issue. Each compendium of fun, typically smaller
e-newsletter promotes a handful of projects built with structural steel,
specific articles, recent news items, and as well as other “cool” people or
the monthly Field Notes section. Contact goings-on in our industry.
Stephanie Kogel at skogel@mrvica.com • Every other year, the NSBA Prize
for details on sponsorship opportunities. Bridge Awards recognize the
best of the steel bridge world. For
details, visit aisc.org/prizebridge.
ADVERTISING SALES: M.J. Mrvica Associates, Inc. | 2 W Taunton Avenue, Berlin, NJ 08009 | 856.768.9360 | skogel@mrvica.com
Modern Steel Construction | 2023 Media Guide | 4 of 7print advertising
Modern Steel Construction offers competitive Inserts, etc.
Special rates apply for supplied inserts, tip-ins,
advertising rates to fit any program budget. gatefolds, etc. Prices available upon request.
Samples may be required prior to approval.
All rates are per issue, per insertion, and in
U.S. dollars. Insertions must occur during the AISC Member Discount
AISC full and associate members receive a 20%
2023 calendar year for these rates. discount on gross billing. There is no discount
for AISC professional members.
DISPLAY RATES Issuance Dates
Four-Color Ads Modern Steel is published 12 times a year and
Size 1x 3x 6x 12x 18x 24x mails within the last week of the previous month.
For example, the January issue is usually mailed
Spread 13240 12650 11260 9680 9470 9290
the last week of December.
Full Page 7170 6760 6010 5330 5130 5040
q Page 5390 5090 4620 4180 3900 3860 Payment Terms
2 Island 4950 4610 4210 3760 3670 3610 All rates are in U.S. dollars. Advertisers are
2 Horizontal 4630 4330 3990 3470 3420 3370 responsible for payment. Terms are net 30
3 Page 3260 2860 2580 2040 1920 1840 days. If invoices are not paid within 60 days,
a service charge of 2% of the entire bill,
Premium Positions per month, may be assessed. Payments not
Size 1x 3x 6x received within 60 days may result in loss of
Inside Front Cover 8240 7770 6920 AISC membership.
Opposite Table of Contents 8240 7770 6920
Steel Interchange or Steel Quiz 7890 7440 6610
Cancellations
Ads cannot be cancelled after the closing
Inside Back Cover 7890 7440 6610 dates published on the editorial calendar.
Back Cover 8610 8110 7210 Advertisers who fail to fulfill a frequency
contract will be short-rated to reflect actual
frequency rate earned.
CLASSIFIED RATES b&w only
Size 1x 6x 12x 1x 3x 12x
Receipt of Materials
Current ad materials will run at the publisher’s
Single (34” × 12”) 720 540 370 400 360 320 discretion if new materials are not received by
Double (34” × 3”) 970 720 480 550 490 470 the material submission deadline published on
Triple (34” × 42”) 1440 1090 720 840 760 720 the editorial calendar. Send materials by email
Black-and-white company Marketplace Employment to Stephanie Kogel at skogel@mrvica.com.
logos may appear in ads for an Advertisements for Ads for employment
additional $25 charge per insertion.
products and services and recruiting firms
Use of AISC Logos in Ads
AISC member advertisers are advised to check the Members area of the AISC website at www.aisc.org for up-to-date logos and
guidelines. For questions about logo usage, contact Kristin Hall, Graphic Design Manager: hall@aisc.org | 773.636.8543
Current Logos Obsolete Logos
ADVERTISING SALES: M.J. Mrvica Associates, Inc. | 2 W Taunton Avenue, Berlin, NJ 08009 | 856.768.9360 | skogel@mrvica.com
Modern Steel Construction | 2023 Media Guide | 5 of 7web advertising
Modern Steel’s website, Online Banner Ads
Modern Steel Construction’s website accepts online ads. Ads are
www.modernsteel.com, available in various sizes and placement options. Rates are per month
of exposure. AISC full and associate Members receive a 20% discount
features multiple opportunities for online ads.
for advertisers to connect with
MONTHLY RATE
our readership online. Website Page Ad Size 1 mo. 6 mo. 12 mo.
Square (3) $1500 $1400 $1200
Home Tall $1800 $1700 $1500
Leaderboard $2000 $1800 $1600
Resources, Steel Interchange, SteelWise,
Run-of-Site
Field Notes, Product Directory,
Locations
Industry Contacts, Archives
DIMENSIONS (WIDTH × HEIGHT)
Size (pixels) Home Run-of-Site Mobile
Square 300×300 300×300 300×150
Tall 300×600 300×300 300×150
Leaderboard 1200×150 300×300 300×150
Specifications
Enhanced Online Experience • JPEG file format
• RGB color format
Our website, www.modernsteel.com, is organized • Display and mobile pixel sizes (two files) are required
to provide a streamlined online experience. In JPG so ad is viewable on a mobile device. If a mobile-sized
addition to easy access to the current issue, ad is not supplied, we will create a text-based graphic
daily news items, popular articles and links, the at our discretion that will display on mobile devices.
Career Center, the Product Directory, the entire
archive of Modern Steel issues, and more, the
current iteration of our web presence also includes
the following sections:
Project Extras. Additional photos,
details, animations, videos, and
other items tied to articles from
the print magazine, as well as
occasional web-exclusive content.
Field Notes. Engaging monthly
podcasts, typically around 20
minutes, with interesting folks
from the design and construction Online Product Online Career
industry. An abbreviated transcript Directory Center
of each podcast appears in the Our interactive Product Direc- The goal of our online Career
print magazine. tory is searchable by category. Center is to create a one-stop-
Visit officialmediaguide.com/ shop for posting and finding jobs
Weekly Steel Quiz. A fun oppor- modernsteel for rates and in- in the structural steel industry.
tunity for visitors to test their steel structions for upgrading to en- See careers.modernsteel.com/
knowledge—and win prizes! hanced listings. rates for rates.
ADVERTISING SALES: M.J. Mrvica Associates, Inc. | 2 W Taunton Avenue, Berlin, NJ 08009 | 856.768.9360 | skogel@mrvica.com
Modern Steel Construction | 2023 Media Guide | 6 of 7production Ad Artwork Sizes
specifications
Keep text 0.5 in.
away from the edge
of the art to avoid
having it cut off.
File Format
DO NOT INCLUDE CROP MARKS spread
or other printer’s marks when creating your (two full pages,
PDF files. not pictured)
16.5 in. × 11.125 in.
PDF JPG TIF
FULL PAGE 2
∕3 VERTICAL
8.375 in. × 11.125 in. 4.75 in. × 10.125 in.
• PDF files in CMYK format (high-resolution
or press-quality PDF files with all fonts
embedded). A full-size JPG or TIF image of
the ad in CMYK format at 300 dots per inch
is also acceptable. We cannot accommodate
ads with spot colors (PMS inks).
• Native QuarkXPress, InDesign, Photoshop,
Illustrator, PowerPoint, or Word formats will
not be accepted.
Publication Specs
Body Stock 45-lb gloss text with
post-consumer content
Cover 80-lb gloss text ½ HORIZONTAL ½ ISLAND
Binding perfect bound 7.1251 in. × 5 in. 4.75 in. × 7.5 in.
Trim Size 8.125 in. × 10.875 in.
Submit your ad properly.
Submit materials by email to account manager
Stephanie Kogel at skogel@mrvica.com.
1
∕3 VERTICAL 1
∕3 SQUARE
2.5 in. × 10.125 in. 4.75 in. × 5 in.
ADVERTISING SALES:
M.J. Mrvica Associates, Inc.
2 W Taunton Avenue, Berlin, NJ 08009
856.768.9360 | skogel@mrvica.com
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