2022 Print | Digital - Powder Coating Institute

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2022 Print | Digital - Powder Coating Institute
2022
®   Media Kit
    Print | Digital
2022 Print | Digital - Powder Coating Institute
A NOTE FROM
THE PUBLISHER
I had the privilege
of speaking before
the combined
PCI/CCAI Annual
                                                  THE ONLY U.S. PUBLICATION DEDICATED
Meeting in                                    EXCLUSIVELY TO POWDER COATING TECHNOLOGY
Whitefish, MT, in
June 2021. It was
the first PCI event
                                             As the official publication of the Powder Coating Institute, Powder Coated
held since Powder
Coating Week
                                             Tough magazine has a dedicated audience of OEMs, custom coaters & job shops,
in February 2020. Looking out over           PCI member company personnel, academia, trade associations, consultants
the audience, I saw plenty of familiar       and manufacturer’s reps. Powder Coated Tough is a subscription requested
faces. Faces of women and men who            publication that is distributed to more than 27,000 industry professionals.
together possess centuries of collective
wisdom and have guided and shaped
our industry. I also saw numerous new        Powder Coated Tough subscribers               Our top industries represented by
faces, eager to consume knowledge            include:                                      readers include:
and experience and set forth to make         • Account Executive/Sales Managers/           • Aerospace/Aviation
their own substantial contributions             Business Development Officers              • Agricultural
to the powder coating industry. It was       • Accounting Professionals                    • Appliance
gratifying over the course of the event      • Applicators & Spray Booth Operators         • Architectural
watching those two groups come               • Business Owners/General & Plant             • Automotive
together to share ideas and personal            Managers                                   • Construction
experiences.                                 • Business & Technical Directors              • Electrical
                                             • Chemists                                    • Furniture
That is where the mission of Powder          • Consultants
Coated Tough (PCT) intersects with the                                                     • General Metal Products
                                             • Distributors                                • HVAC
pulse of the powder coating industry. As
                                             • Finishing System Managers                   • Lawn & Garden
the official publication of the Powder
                                             • Industrial Designers/Engineers              • Oil and Gas Pipelines
Coating Institute, PCT provides original,
non-commercial editorial content             • LEAN & Continuous Improvement               • Transportation
                                                Managers
designed to bring the industry together
to learn, stimulate innovation, advocate     • Marketing Professionals
                                                                                           Powder Coated Tough is read by the
for quality, and promote powder coating      • Purchasing/Supply Chain Professionals
                                                                                           manufacturers you want to reach!
as the economical, non-polluting,            • QC/QA Managers
highest quality finish for your industrial   • Technical Directors
and consumer products. Economies,            • Technical Service Professionals
technologies, and times may change,
but our commitment to these ideals will
never waver.                                 OUR EDITORS                                   EDITORIAL MISSION
As the world rapidly changes around          Powder Coated Tough’s                         As the official publication of the
us, there remains one constant: powder       editorial content is                          Powder Coating Institute, whose
coating professionals need a reliable
                                             developed and written                         mission is to promote the benefits
source of unbiased information to
continue their growth. They keep up
                                             by industry experts who                       of powder coating technology,
with the times by reading Powder             are powder coating                            Powder Coated Tough magazine is
Coated Tough.                                veterans. Editor Sheila    SHEILA LAMOTHE
                                                                                           the best resource for current users of
                                             LaMothe has worked                            powder coatings, those considering
                                             on manufacturing                              a conversion to powder, and industry
                                             publications since                            suppliers. Powder Coated Tough does
                                             1999. Technical Editor                        this through unique and thought-
                                             Kevin Biller provides                         provoking articles about powder
Troy Newport, Publisher                      our readers with the                          application, case studies, industry
Powder Coated Tough                          latest in powder coating       KEVIN BILLER   news, and trends.
                                             innovations.
2022 Print | Digital - Powder Coating Institute
2022 EDITORIAL CALENDAR
                         January/            March/               May/                 July/           September/            November/
                         February            April                June                August            October              December

 Feature              Powder             Cost                Powder               Raw                 Powder               Buyers Guide
 Editorial            Coating Across     Reductions          Coating              Materials and       Coating in
                      Generations        for a Lean          Around the           Manufacturing       Sports
                                         Company             World                Powder
                                                                                  Coatings

 Spotlight            Auxiliary          Part                Application          Powder              Ovens &
 Profiles             Equipment          Preparation         Equipment            Producers/          Systems
                      (Testing,          (Masking &                               Distributors &      Houses
                      Software,          Pretreatment)                            Raw Materials
                      Robotics)

 Ad Closing           12/01/2021         02/01/2022          04/04/2022           06/04/2022          08/01/2022           09/26/2022
 Date

 Ad Materials         12/03/2021         02/04/2022          04/08/2022           06/10/2022          08/05/2022           09/30/2022
 Deadline

 Bonus                PCI                PCI                 PCI                  PCI                 PCI                  PCI
 Distribution         Workshops          Workshops           Workshops            Workshops           Workshops            Workshops

                      Powder             Powder                                                       FABTECH              FABTECH
                      Coating Week       Coating Week                                                 2022                 2022
                      2022               2022
                                                                                                                           Powder
                                                                                                                           Coating Week
                                                                                                                           2023

Other magazine highlights: Technology Interchange, Ask Joe Powder, Tough Talk, Pop Quiz, Coaters Corner, Did You Know?,
Success Stories, and Preferred Suppliers Guide.

Questions? Email editor@powdercoatedtough.com

MAGAZINE SPECIFICATIONS                               ADVERTISING BONUS PROGRAM
Trim Size: 8" x 10.75"                                Advertisers in Powder Coated Tough earn credit toward free digital advertising
Colors: 4-Color Process Throughout (CMYK              based on their total ad spend for the year.
Only; No Pantones)
Cover Stock: 80# Gloss Cover                                ADVERTISERS WHO                         RECEIVE FREE DIGITAL
Body Stock: 60# Gloss Text                                      SPEND...                           ADVERTISING CREDITS...
Binding Method: Saddle Stitch                                      $3,000 - $5,500                              up to $500
Ad Specifications:
Please supply files as PDF/X4. All fonts must
                                                                  $5,501 - $10,500                             up to $1,000
be embedded, image resolution should be
300dpi, and all colors must be converted to
process.                                                          $10,501 - $15,500                            up to $1,500

File Transmission:                                                $15,501 - $21,000                            up to $2,000
Email ad materials (print and digital) to sales@
powdercoatedtough.com. For files too large to                    More than $21,000                             up to $2,500
email, contact us for additional options.
2022 Print | Digital - Powder Coating Institute
PRINT RATES* AND SPECIFICATIONS
 AD SIZE                                           DIMENSIONS                COLOR 1X RATE            3X RATE 6X RATE                  PREMIUM FULL
                                                                                                                                       PAGE AD POSITIONS
                      TWO PAGE SPREAD               16.25” x 11” (Bleed)        4/C      $8,865         $8,625        $8,410
                                                    16” x 10.75” (Trim)         2/C      $7,045         $6,835        $6,670
                                                                                                                                      Inside Front Cover
                                                                                B/W      $5,145         $5,010        $4,905
                                                                                                                                      10% Additional Premium
                                    FULL PAGE       8.25” x 11” (Bleed)         4/C      $4,660         $4,530        $4,420
                                                                                                                                      Back Cover
                                                    8” x 10.75” (Trim)          2/C      $3,695         $3,590        $3,510
                                                                                                                                      10% Additional Premium
                                                                                B/W      $2,705         $2,625        $2,575
                                                                                                                                      Inside Back Cover
                       TWO THIRDS PAGE              4.625” x 9.125”             4/C      $4,125         $4,020        $3,935          5% Additional Premium
                                                                                2/C      $3,325         $3,215        $3,160
                                                                                B/W      $2,520         $2,415        $2,385

                                    HALF PAGE                                   4/C      $3,590         $3,485        $3,400
                                         Island     4.625” x 6.875”             2/C      $2,950         $2,865        $2,815           PCI MEMBER
                                                                                B/W      $2,280         $2,200        $2,170           DISCOUNT
                                    HALF PAGE                                   4/C      $3,375         $3,270        $3,190          PCI Members receive a
                                       Vertical     3.4375” x 9.125”            2/C      $2,705         $2,625        $2,575          20% discount on all
                                     Horizontal     7” x 4.5”                   B/W      $2,170         $2,115        $2,065          advertising opportunities.
                                                                                                                                      Not a member?
                                THIRD PAGE                                      4/C      $2,950         $2,840        $2,815
                                    Vertical        2.25” x 9.125”              2/C      $2,385         $2,305        $2,250          Join now at
                                  Horizontal        7” x 3”                     B/W      $1,740         $1,690        $1,620          www.powdercoating.org.
                                     Square         4.625” x 4.5”

                           QUARTER PAGE             3.4375” x 4.5”              4/C      $2,600         $2,515        $2,465
                                                                                2/C      $2,065         $2,010        $1,955
                                                                                B/W      $1,635         $1,580        $1,555

                                                                                                                  *All rates net

ADDITIONAL PRINT OPPORTUNITIES
Product Launch Package: $9,125 (a $13,880 value!)                                     Reprints
• Cover Corner Cut.                                                                   Companies editorially featured in Powder Coated Tough
• Two-page spread in print & digital editions. (center spread or far forward)         can choose:
• Featured position in one eNews email blast.                                           Extra Magazine Copies: starts at $185
                                                                                        • Must be ordered in quantities of 50 before issue goes to print.
• Website banner ad for one month.
                                                                                        Article Reprint (with ads): starts at $160
Cover Corner Cut: $4,180 (5% discount available for 6X advertisers)                     • Print-quality PDF containing article as it appears in the
• Appears on bottom right corner on the cover.                                            magazine.
• Can be a stand-alone message or direct readers to your ad
  inside the issue.                                                                     Article Reprint (without ads): starts at $260
                                                                                        • Print-quality PDF containing article with ads removed and
Integrated Sponsorships (exclusive per issue; appears in print and digital                content reflowed/redesigned for continuity.
editions of Powder Coated Tough)
Ask Joe Powder: 3X - $5,150 | 6X - $7,725
                                                                                       2022 Buyers Guide Enhancements
Pop Quiz: 3X - $5,150 | 6X - $7,725                                                    Product Ad: $220
• Banner ad in print & digital editions and email blasts.                              • 2.25" x 1.75" ad in one Category Listing section.
 (email blasts for Pop Quiz only)
• Ability to reprint with permission.                                                  Enhanced Listing Package: $285
                                                                                       (FREE for advertisers running any size print ad in Buyers Guide)
Quarter Page Profile Spotlights                                                        • Boldfaced listings.
Advertisers: $450* | Non-Advertisers: $1,100                                           • 4/C logo in Supplier Directory section.
Spotlights contain a short title, 40-70 words, company logo or picture,                • Hyperlink to your URL each time you are listed.
and contact information. Spotlights subject to editing. PCI members who                  (digital edition only)
advertise with at least a half page ad in the issue where their product
category is featured will receive a free spotlight in that issue.                      Deluxe Listing Package: $450
*Advertisement must be in the same issue to receive advertiser rate.                   • Receive all Enhanced Listing Package items plus a Product Ad.
DIGITAL RATES* AND SPECIFICATIONS
                                                                                                   1 MONTH             6 MONTH            12 MONTH
  AD TYPE                                                    SPECIFICATIONS                          RATE                RATE                RATE
                                                                                                    (per month)         (per month)        (per month)

 Mutli-Channel Advertising
  NATIVE ADVERTISING
                                                                    See Below                         $2,625                n/a                n/a
  (exclusive each month)

  DIGITAL EDITION SPONSORSHIP
                                                                    See Below                          $925                $825                n/a
  (exclusive each issue)

 Website Advertising
  LEADERBOARD AD                                                  728px x 90px                         $510                $455               $430

  SKYSCRAPER AD                                                  160px x 600px                         $510                $455               $430

  RECTANGLE AD                                                   250px x 200px                         $455                $430               $405

  ROADBLOCK                                            Leaderboard/Skyscraper/ Rectangle              $1,475              $1,400             $1,350

  VIDEO AD                                                      YouTube embed                          $200                $180               $160

  FEATURED PRODUCT AD                                             180px x 150px                        $270                $245               $220

  CATEGORY SPONSORSHIP AD                                        160px x 600px                         $220                $200               $160

 Email Advertising
  INDUSTRY ENEWS SPOTLIGHT –
  TOP POSITION                                                      See below                          $595                $540               $500
  (exclusive each month)

  INDUSTRY ENEWS SPOTLIGHT                                          See below                          $325                $300               $275

Digital advertising is managed through Google’s Ad Manager platform. Advertisers receive monthly impression and click-through               *All rates net
reporting.

DIGITAL ADVERTISING DETAILS
MULTI-CHANNEL ADVERTISING                            WEBSITE ADVERTISING
Native Advertising                                   Leaderboard Ad                                        Category Sponsorship
Supply an article to be exclusively featured         • 3 rotating positions available; appears             Skyscraper ad on category page of your
on the Home page of the Powder Coated                  at top of Home page.                                choice. Choose from: Powder Coating
Tough website for one month. The article                                                                   Materials; Application & Systems;
                                                     Skyscraper Ad
will remain on the website afterwards.                                                                     Pretreatment & Surface Prep; Curing/
Article will be promoted in an Industry              • 3 rotating positions available; appears             Ovens; Racking & Masking; Substrates;
eNews Spotlight, and to PCI’s social media             in right column of Home page.                       Raw Materials; Testing Equipment.
when it’s posted.                                    Rectangle Ad                                          Website ad files must be .jpg or .png with a
• Between 1,000-1,500 words, the spot                • 3 rotating positions available; appears             file size of less than 150KB.
  can be a case study, promote products                just below fold of Home page.
  or services, or other interesting content.         Roadblock                                             EMAIL ADVERTISING
• Up to 3 accompanying photos.                       • 1 position available per month;                     Industry eNews Spotlight
 (advertiser must own rights to photos and                                                                 A success story, product or technology
                                                       leaderboard, skyscraper, and rectangle
 complete a photo permissions form)
                                                       banner ads all display simultaneously.              profile, or other informative content to be
• Content subject to editorial approval.              (This placement is not exclusive.)                   emailed to over 16,000 opt-in subscribers.
                                                     Video Ad                                              Up to 12 entries contained in each
Digital Edition Sponsorship                                                                                month’s email blast. eNews entry will
Sponsor the digital edition and receive:             • 3 rotating positions available; appears
                                                                                                           contain:
• Full page ad appearing adjacent to digital           just below fold of Home page; video
                                                       must be supplied as YouTube embed.                  • Up to 50-word description.
  edition front cover.
                                                                                                           • Logo or accompanying image;
• Two display ads in digital edition email           Featured Product Ad                                     250px x 250px.
  blast. (468px x 150px and 250px x 250px)           • 8 rotating positions available; appears             • Link and contact information.
• “Sponsored By” logo and link on Home                 below fold of Home page.
   page of Powder Coated Tough website.                                                                    eNews images must be .jpg or .png with
• Limit 3 sponsorships annually.                                                                           a file size of less than 60KB.
SAVE ON ADVERTISING!
 PCI Members receive a 20% discount on all advertising opportunities, including digital.

                                 Not a PCI Member?
Visit www.powdercoating.org today to read about all the membership benefits and to join!

                                                           ®

                                CONTACT US
                         sales@powdercoatedtough.com
                mediakit.powdercoatedtough.com | 859-525-9988

                 Powder Coated Tough | The Powder Coating Institute
                                  PO Box 110578
                             Lakewood Ranch, FL 34211
                                  859-525-9988

            www.powdercoatedtough.com | www.powdercoating.org
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