2022 Print | Digital - Powder Coating Institute
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A NOTE FROM THE PUBLISHER I had the privilege of speaking before the combined PCI/CCAI Annual THE ONLY U.S. PUBLICATION DEDICATED Meeting in EXCLUSIVELY TO POWDER COATING TECHNOLOGY Whitefish, MT, in June 2021. It was the first PCI event As the official publication of the Powder Coating Institute, Powder Coated held since Powder Coating Week Tough magazine has a dedicated audience of OEMs, custom coaters & job shops, in February 2020. Looking out over PCI member company personnel, academia, trade associations, consultants the audience, I saw plenty of familiar and manufacturer’s reps. Powder Coated Tough is a subscription requested faces. Faces of women and men who publication that is distributed to more than 27,000 industry professionals. together possess centuries of collective wisdom and have guided and shaped our industry. I also saw numerous new Powder Coated Tough subscribers Our top industries represented by faces, eager to consume knowledge include: readers include: and experience and set forth to make • Account Executive/Sales Managers/ • Aerospace/Aviation their own substantial contributions Business Development Officers • Agricultural to the powder coating industry. It was • Accounting Professionals • Appliance gratifying over the course of the event • Applicators & Spray Booth Operators • Architectural watching those two groups come • Business Owners/General & Plant • Automotive together to share ideas and personal Managers • Construction experiences. • Business & Technical Directors • Electrical • Chemists • Furniture That is where the mission of Powder • Consultants Coated Tough (PCT) intersects with the • General Metal Products • Distributors • HVAC pulse of the powder coating industry. As • Finishing System Managers • Lawn & Garden the official publication of the Powder • Industrial Designers/Engineers • Oil and Gas Pipelines Coating Institute, PCT provides original, non-commercial editorial content • LEAN & Continuous Improvement • Transportation Managers designed to bring the industry together to learn, stimulate innovation, advocate • Marketing Professionals Powder Coated Tough is read by the for quality, and promote powder coating • Purchasing/Supply Chain Professionals manufacturers you want to reach! as the economical, non-polluting, • QC/QA Managers highest quality finish for your industrial • Technical Directors and consumer products. Economies, • Technical Service Professionals technologies, and times may change, but our commitment to these ideals will never waver. OUR EDITORS EDITORIAL MISSION As the world rapidly changes around Powder Coated Tough’s As the official publication of the us, there remains one constant: powder editorial content is Powder Coating Institute, whose coating professionals need a reliable developed and written mission is to promote the benefits source of unbiased information to continue their growth. They keep up by industry experts who of powder coating technology, with the times by reading Powder are powder coating Powder Coated Tough magazine is Coated Tough. veterans. Editor Sheila SHEILA LAMOTHE the best resource for current users of LaMothe has worked powder coatings, those considering on manufacturing a conversion to powder, and industry publications since suppliers. Powder Coated Tough does 1999. Technical Editor this through unique and thought- Kevin Biller provides provoking articles about powder Troy Newport, Publisher our readers with the application, case studies, industry Powder Coated Tough latest in powder coating KEVIN BILLER news, and trends. innovations.
2022 EDITORIAL CALENDAR January/ March/ May/ July/ September/ November/ February April June August October December Feature Powder Cost Powder Raw Powder Buyers Guide Editorial Coating Across Reductions Coating Materials and Coating in Generations for a Lean Around the Manufacturing Sports Company World Powder Coatings Spotlight Auxiliary Part Application Powder Ovens & Profiles Equipment Preparation Equipment Producers/ Systems (Testing, (Masking & Distributors & Houses Software, Pretreatment) Raw Materials Robotics) Ad Closing 12/01/2021 02/01/2022 04/04/2022 06/04/2022 08/01/2022 09/26/2022 Date Ad Materials 12/03/2021 02/04/2022 04/08/2022 06/10/2022 08/05/2022 09/30/2022 Deadline Bonus PCI PCI PCI PCI PCI PCI Distribution Workshops Workshops Workshops Workshops Workshops Workshops Powder Powder FABTECH FABTECH Coating Week Coating Week 2022 2022 2022 2022 Powder Coating Week 2023 Other magazine highlights: Technology Interchange, Ask Joe Powder, Tough Talk, Pop Quiz, Coaters Corner, Did You Know?, Success Stories, and Preferred Suppliers Guide. Questions? Email editor@powdercoatedtough.com MAGAZINE SPECIFICATIONS ADVERTISING BONUS PROGRAM Trim Size: 8" x 10.75" Advertisers in Powder Coated Tough earn credit toward free digital advertising Colors: 4-Color Process Throughout (CMYK based on their total ad spend for the year. Only; No Pantones) Cover Stock: 80# Gloss Cover ADVERTISERS WHO RECEIVE FREE DIGITAL Body Stock: 60# Gloss Text SPEND... ADVERTISING CREDITS... Binding Method: Saddle Stitch $3,000 - $5,500 up to $500 Ad Specifications: Please supply files as PDF/X4. All fonts must $5,501 - $10,500 up to $1,000 be embedded, image resolution should be 300dpi, and all colors must be converted to process. $10,501 - $15,500 up to $1,500 File Transmission: $15,501 - $21,000 up to $2,000 Email ad materials (print and digital) to sales@ powdercoatedtough.com. For files too large to More than $21,000 up to $2,500 email, contact us for additional options.
PRINT RATES* AND SPECIFICATIONS AD SIZE DIMENSIONS COLOR 1X RATE 3X RATE 6X RATE PREMIUM FULL PAGE AD POSITIONS TWO PAGE SPREAD 16.25” x 11” (Bleed) 4/C $8,865 $8,625 $8,410 16” x 10.75” (Trim) 2/C $7,045 $6,835 $6,670 Inside Front Cover B/W $5,145 $5,010 $4,905 10% Additional Premium FULL PAGE 8.25” x 11” (Bleed) 4/C $4,660 $4,530 $4,420 Back Cover 8” x 10.75” (Trim) 2/C $3,695 $3,590 $3,510 10% Additional Premium B/W $2,705 $2,625 $2,575 Inside Back Cover TWO THIRDS PAGE 4.625” x 9.125” 4/C $4,125 $4,020 $3,935 5% Additional Premium 2/C $3,325 $3,215 $3,160 B/W $2,520 $2,415 $2,385 HALF PAGE 4/C $3,590 $3,485 $3,400 Island 4.625” x 6.875” 2/C $2,950 $2,865 $2,815 PCI MEMBER B/W $2,280 $2,200 $2,170 DISCOUNT HALF PAGE 4/C $3,375 $3,270 $3,190 PCI Members receive a Vertical 3.4375” x 9.125” 2/C $2,705 $2,625 $2,575 20% discount on all Horizontal 7” x 4.5” B/W $2,170 $2,115 $2,065 advertising opportunities. Not a member? THIRD PAGE 4/C $2,950 $2,840 $2,815 Vertical 2.25” x 9.125” 2/C $2,385 $2,305 $2,250 Join now at Horizontal 7” x 3” B/W $1,740 $1,690 $1,620 www.powdercoating.org. Square 4.625” x 4.5” QUARTER PAGE 3.4375” x 4.5” 4/C $2,600 $2,515 $2,465 2/C $2,065 $2,010 $1,955 B/W $1,635 $1,580 $1,555 *All rates net ADDITIONAL PRINT OPPORTUNITIES Product Launch Package: $9,125 (a $13,880 value!) Reprints • Cover Corner Cut. Companies editorially featured in Powder Coated Tough • Two-page spread in print & digital editions. (center spread or far forward) can choose: • Featured position in one eNews email blast. Extra Magazine Copies: starts at $185 • Must be ordered in quantities of 50 before issue goes to print. • Website banner ad for one month. Article Reprint (with ads): starts at $160 Cover Corner Cut: $4,180 (5% discount available for 6X advertisers) • Print-quality PDF containing article as it appears in the • Appears on bottom right corner on the cover. magazine. • Can be a stand-alone message or direct readers to your ad inside the issue. Article Reprint (without ads): starts at $260 • Print-quality PDF containing article with ads removed and Integrated Sponsorships (exclusive per issue; appears in print and digital content reflowed/redesigned for continuity. editions of Powder Coated Tough) Ask Joe Powder: 3X - $5,150 | 6X - $7,725 2022 Buyers Guide Enhancements Pop Quiz: 3X - $5,150 | 6X - $7,725 Product Ad: $220 • Banner ad in print & digital editions and email blasts. • 2.25" x 1.75" ad in one Category Listing section. (email blasts for Pop Quiz only) • Ability to reprint with permission. Enhanced Listing Package: $285 (FREE for advertisers running any size print ad in Buyers Guide) Quarter Page Profile Spotlights • Boldfaced listings. Advertisers: $450* | Non-Advertisers: $1,100 • 4/C logo in Supplier Directory section. Spotlights contain a short title, 40-70 words, company logo or picture, • Hyperlink to your URL each time you are listed. and contact information. Spotlights subject to editing. PCI members who (digital edition only) advertise with at least a half page ad in the issue where their product category is featured will receive a free spotlight in that issue. Deluxe Listing Package: $450 *Advertisement must be in the same issue to receive advertiser rate. • Receive all Enhanced Listing Package items plus a Product Ad.
DIGITAL RATES* AND SPECIFICATIONS 1 MONTH 6 MONTH 12 MONTH AD TYPE SPECIFICATIONS RATE RATE RATE (per month) (per month) (per month) Mutli-Channel Advertising NATIVE ADVERTISING See Below $2,625 n/a n/a (exclusive each month) DIGITAL EDITION SPONSORSHIP See Below $925 $825 n/a (exclusive each issue) Website Advertising LEADERBOARD AD 728px x 90px $510 $455 $430 SKYSCRAPER AD 160px x 600px $510 $455 $430 RECTANGLE AD 250px x 200px $455 $430 $405 ROADBLOCK Leaderboard/Skyscraper/ Rectangle $1,475 $1,400 $1,350 VIDEO AD YouTube embed $200 $180 $160 FEATURED PRODUCT AD 180px x 150px $270 $245 $220 CATEGORY SPONSORSHIP AD 160px x 600px $220 $200 $160 Email Advertising INDUSTRY ENEWS SPOTLIGHT – TOP POSITION See below $595 $540 $500 (exclusive each month) INDUSTRY ENEWS SPOTLIGHT See below $325 $300 $275 Digital advertising is managed through Google’s Ad Manager platform. Advertisers receive monthly impression and click-through *All rates net reporting. DIGITAL ADVERTISING DETAILS MULTI-CHANNEL ADVERTISING WEBSITE ADVERTISING Native Advertising Leaderboard Ad Category Sponsorship Supply an article to be exclusively featured • 3 rotating positions available; appears Skyscraper ad on category page of your on the Home page of the Powder Coated at top of Home page. choice. Choose from: Powder Coating Tough website for one month. The article Materials; Application & Systems; Skyscraper Ad will remain on the website afterwards. Pretreatment & Surface Prep; Curing/ Article will be promoted in an Industry • 3 rotating positions available; appears Ovens; Racking & Masking; Substrates; eNews Spotlight, and to PCI’s social media in right column of Home page. Raw Materials; Testing Equipment. when it’s posted. Rectangle Ad Website ad files must be .jpg or .png with a • Between 1,000-1,500 words, the spot • 3 rotating positions available; appears file size of less than 150KB. can be a case study, promote products just below fold of Home page. or services, or other interesting content. Roadblock EMAIL ADVERTISING • Up to 3 accompanying photos. • 1 position available per month; Industry eNews Spotlight (advertiser must own rights to photos and A success story, product or technology leaderboard, skyscraper, and rectangle complete a photo permissions form) banner ads all display simultaneously. profile, or other informative content to be • Content subject to editorial approval. (This placement is not exclusive.) emailed to over 16,000 opt-in subscribers. Video Ad Up to 12 entries contained in each Digital Edition Sponsorship month’s email blast. eNews entry will Sponsor the digital edition and receive: • 3 rotating positions available; appears contain: • Full page ad appearing adjacent to digital just below fold of Home page; video must be supplied as YouTube embed. • Up to 50-word description. edition front cover. • Logo or accompanying image; • Two display ads in digital edition email Featured Product Ad 250px x 250px. blast. (468px x 150px and 250px x 250px) • 8 rotating positions available; appears • Link and contact information. • “Sponsored By” logo and link on Home below fold of Home page. page of Powder Coated Tough website. eNews images must be .jpg or .png with • Limit 3 sponsorships annually. a file size of less than 60KB.
SAVE ON ADVERTISING! PCI Members receive a 20% discount on all advertising opportunities, including digital. Not a PCI Member? Visit www.powdercoating.org today to read about all the membership benefits and to join! ® CONTACT US sales@powdercoatedtough.com mediakit.powdercoatedtough.com | 859-525-9988 Powder Coated Tough | The Powder Coating Institute PO Box 110578 Lakewood Ranch, FL 34211 859-525-9988 www.powdercoatedtough.com | www.powdercoating.org
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