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An exciting new
and expanded
Sunday magazine
Sunday Star-Times quality magazine lift-out
2020 Media Kit & Deadlines
Our readers tell us they love
“
Each week you’ll find Sunday magazine
to turn off their phones and
nestled in the pages of the Sunday relax with their Sunday.
Star-Times. From the writing to the
It has a unique tone of voice that readers love, design, every page is smart
and stimulating, never dull.”
and it captivates its audience at the perfect
time: when they are relaxed and unhurried. – Emily Simpson
Editor, Sunday
Sunday is an iconic publication that’s smart,
credible and well-respected.
To have an informal chat about how we can assist your business, contact:
E info@stuff.co.nz P (North Island) 09 970 4000 P (South Island) 04 474 0487
Winner: Best Sunday is well-edited, well-written
Newspaper-Inserted “ and confident in what its audience
wants. Though small in size, it uses
photography boldly and every story
is pertinent, never to waste the
reader’s time with the mediocre.”
Magazine 2020 – Voyager Media Awards Judge
magazine
DELIVERS
RESULTS
The Challenge: The Campaign: The Results:
Fiordland Discovery, a In June, Fiordland Discovery We were surprised and delighted with
boutique luxury small
group boat tour operator,
offer public and private
charters.
When Covid-19 hit NZ,
quickly pivoted their
advertising to focus on the
domestic market.
Ads were placed in Stuff’s
newspaper inserted
“ the reader’s response to our adverts,
where as a result we are nearly sold out
for the summer season.
The advertising definitely generated
they experienced multiple magazines: Sunday
cancellations due to magazine, Your Weekend bookings which has contributed to our
international and domestic magazine into The Dominion business continuity and recovery.”
travel restrictions. Post, The Press and Waikato
Times, as well as the – Debbie Zampieri
Southland Times. Business Development Manager,
Fiordland Discovery
Sunday magazine readership Sunday magazine
241,000
readers are
financially secure
and asset rich
Female Male Average Age
126,000 115,000 56 years
52%
OF READERS
48%
OF READERS
Main Household Average Household
Homeowners Shoppers Income
126,000 112,000 $105,930
56%
OF READERS
46%
OF READERS
Noella Kelsey, Edmund Hillary Retirement Village in Remuera, Auckland (Sunday magazine 9/08/2020). Photo: David White/Stuff. Source: Roy Morgan New Zealand Jan19-Dec19
Sunday magazine readers love to read about
people, life & style,
food, and design.
Sunday magazine Sunday magazine Sunday magazine Sunday magazine
readers are interested readers love readers love readers love
in intellectual ideas. food. fashion. home design.
131,000 158,000 140,000 107,000
Sunday magazine readers say they Sunday magazine Sunday magazine
readers considers like to cook. readers say they like to readers say they like to
themselves as look stylish. look stylish.
intellectuals.
54%
OF READERS
65%
OF READERS
57%
OF READERS
44%
OF READERS
Source: Roy Morgan New Zealand Jan19-Dec19 NZ Artist Hayley King (aka Flox) at her apartment in Grey Lynn, Auckland (Sunday magazine 9/08/2020).Photo:Abigail Dougherty/Stuff.
Sunday magazine sections: people and issues Sunday features some Enjoy intelligent of the best journalism long-form features as in New Zealand. well as and smaller From lighter topics like bite-sized regulars influencer culture and such as the ever-popular food trends, to cannabis Going Up/Going Down use and racism, column. we tackle the issues that affect Kiwis.
Sunday magazine sections:
culture NEW
SECTION
The Sunday reader There will also be longer
has an active mind! profiles and interviews
And so, we’re boosting with interesting creative
our arts focus with people such as dancers,
extra reviews of books, authors, actors and
music, movies, filmmakers — from the
podcasts and TV fringe to the blockbuster
shows to stream. mainstream.
Sunday magazine sections:
fashion and
beauty
Sunday is a day Due to reader demand,
when people like to we are bringing back the
dream and plan and iconic ‘Shoe of the Week’!
that includes their Wittily styled by Karlya Smith.
wardrobes. The BACK
Plus, we will also be BY POPULAR
DEMAND
fashion pages in introducing a full spread of
Sunday are some of fashion, featuring stylish Kiwis
the most popular. each week, their wardrobe
favourites and fashion wishlist.
We’re also bringing back the
popular ‘Harry Says’ beauty
column by Harriet Pudney.
Sunday magazine sections: new expanded food section Sunday is such a To our usual recipes by the foodie day. A day to beloved Sam Mannering, shop, bake, entertain we’re adding recipes and and experiment with tips with an emphasis on new recipes. It’s also a practical preparation for good time to plan the the week ahead — be it week ahead, which is simple weeknight dinners or why we’re expanding packed lunches for school our food section! and work.
Sunday magazine Special Issues & Features 2020
CHELSEA WINTER’S EXCLUSIVE INTERVIEW WITH BODY ISSUE CHRISTMAS FOOD
OCTOBER 11 NOVEMBER 29
NEW LIFE JANE FONDA
SEPTEMBER (TBC) SEPTEMBER (TBC) Different perspectives on physicality. Drink and food recipes and ideas for the
The queen of Kiwi cooking on new life as Her new book about environmental issues big day as well as pre-Christmas parties.
a mum — plus a selection of vegan plus growing old with grace and passion.
recipes from her new book!
NOTE: Please confirm your editorial special features and issues topics and/or dates may change subject to interest.All rates exclude GST and are $NZD.
Rates are commission bearing.
.
rate card
Planning considerations Advertising terms and conditions
Advertisement Casual Trim size* (HxW) Bleed size (HxW)
Sunday magazine is printed one week All advertising placed within Stuff’s
Double Page Spread (DPS) $12,800 280mm x 500mm 310mm x 530mm prior to the on-sale of the Sunday print and online environments is
Star-Times. Please check availability subject to our terms and conditions.
Half Page DPS $8,000 138mm x 500mm N/A with your Stuff Account Manager at Advertisers are encouraged
time of booking to be aware of these.
Full Page $7,000 280mm x 240mm 310mm x 270mm
For full information refer to
Inserts advertise.stuff.co.nz/
Half Page Horizontal $4,300 138mm x 240mm N/A
Advertising-terms-and-
Sunday magazine accepts conditions
Half Page Vertical $4,300 280mm x 118mm N/A bound inserts only. Insert rates and
specifications are available upon
Third Page Horizontal $3,000 92mm x 240mm N/A
request.
Third Page Vertical $3,000 280mm x 77mm N/A
Quarter Page $2,000 138mm x 118mm N/A Sunday magazine directory
Inside Front Cover (DPS) $14,000 280mm x 500mm 310mm x 530mm Directory Page Rates Rate Dimensions (HxW)
Inside Front Cover (IFC) $7,700 280mm x 240mm 310mm x 270mm Quarter Page $900 138mm x 118mm
Outside Back Cover (OBC) $7,700 280mm x 240mm 310mm x 270mm Eighth Page $450 138mm x 59mm
Double Page Spread (DPS) Half Page Half Page Third Page Third Page Quarter
Full Page
Horizontal Vertical Horizontal Vertical Page *NOTE:
All type must be
within 10mm of the
trim edge.Deadlines
2020
Publication Deadlines:
On sale date Booking deadline Material deadline On sale date Booking deadline Material deadline For booking, artwork and publishing
deadlines refer to
30 August 18 August 21 August 1 November 19 October 22 October advertise.stuff.co.nz/
advertising-specs-rates-deadlines
6 September 25 August 28 August 8 November 27 October 30 October
Advertisements cancelled after the
13 September 1 September 4 September 15 November 3 November 6 November booking deadline will incur a
20 September 8 September 11 September 22 November 10 November 13 November cancellation fee. Deadlines will vary
around public holidays.
27 September 15 September 18 September 29 November 17 November 20 November
4 October 22 September 25 September 6 December 24 November 27 November Cancellation Fees:
11 October 29 September 2 October 13 December 1 December 4 December Depending on the time of
cancellation, a cancellation fee of up
18 October 6 October 9 October 20 December 8 December 11 December to 100% of the advertisement cost
25 October 13 October 16 October 27 December 15 December 18 December applies to any advertisements
cancelled after the booking deadline
has passed.
Space Booking Deadline Ad Material Deadlines Commission:
Day of
Publication Run of Paper – Final Proof Final Proof Print Ready A commission of 10% is payable on
Publication Ad Build Copy
for Ad Build Copy Alterations Approval Ad Files the above rates to agencies
accredited with PMAA.
Sunday Tuesday, Friday, Tuesday, Tuesday, Tuesday,
Sunday
magazine 10.00am week prior 4.00pm week prior 11.30am 4.30pm 2.30pmTechnical & material specifications
Image resolution Creating your PDF PDF Job options
● Image 300 dpi Print ready advertisements for publication To create PDFs for our technical
● Bitmap 2400 dpi within Stuff’s newsprint specifications, magazine Distiller Job
● Logos supplied as either single bitmap products must be supplied in Options are available to load into
or vector artwork. PDF file format — version 1.3. InDesign’s Adobe PDF Presets. Distiller
PDF files higher than version 1.3 are Job Options can be downloaded from
Colour not supported. advertise.stuff.co.nz/
All colour must be supplied as CMYK. user-guides-resources
● PDF files must be created with a
Total ink coverage PostScript compatible application
such as lnDesign, Illustrator or Specifications enquiries
Ensure all elements including any TIFFs,
JPEGs, or EPS images within your file do QuarkXPress. For technical specification
not exceed CMYK Total Ink Percentage of ● PDFs created from Word, Excel, enquiries email
270%. Publisher, Powerpoint or Adobe prepresscoordinators@stuff.co.nz
Photoshop are NOT acceptable.
Fonts and types ● Adobe Photoshop should be used for
image manipulation only.
Minimum type sizes:
● Advertisements must be supplied as
● Single solid colour: 6pt
separate, single page PDFs.
● Coloured type on a white background
● When preparing your advertisement,
using two or three colour plates: 8pt
please ensure that your artwork is the
● Reversed type out of two or more
same as the booking size (bleed ad
colour plates: 12pt san serif bold
size). Registration and trim marks are
not required.For more information visit
Get in touch Auckland and
Upper North Island
South Island
Sarah MacKinnon
advertise.stuff.co.nz
Account Director
P 09 970 4000 P 027 299 5088
E info@stuff.co.nz E sarah.mackinnon@stuff.co.nz
Wellington and Australian Customers
Lower North Island Katrina Reinsfield
National Sales Director – Auckland/Australia
David Laterveer P 021 834 231
Account Director E katrina.reinsfield@stuff.co.nz
P 027 223 1596
E david.laterveer@stuff.co.nzYou can also read
