2018 MEDIA KIT - Powder Coating Institute
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2018 MEDIA KIT
P R I N T
D I G I T A L
PUBLISHER’S
NOTE:
Well-established in the powder coating
industry as a paramount resource and
the Powder Coating Institute’s (PCI)
official publication, Powder Coated Tough
provides the information powder coating
professionals need to stay connected to The VOICE of the
industry happenings. From news to best
practices and from troubleshooting to POWDER COATING MARKET
advanced technologies, it is simply the
best place to launch your company’s As the official publication of The Powder Coating Institute, Powder Coated Tough
message to the industry. magazine has a dedicated audience of OEMs, custom coaters & job shops,
PCI member company personnel, academia, trade associations, consultants
Powder Coated Tough publishes six and manufacturer’s reps. Powder Coated Tough is a subscription-requested
issues annually, culminating with our publication that is distributed to more than 16,000 manufacturing professionals.
Buyers Guide, in November/December. The magazine’s digital version hits more than 20,000 inboxes.
In our continuous efforts to improve, we
established the Powder Coated Tough Powder Coated Tough subscribers Powder Coated Tough is read by the
subcommittee, whose role is to advise include: manufacturers you want to reach!
• Business Owners/General &
our publication staff on keeping Powder
Plant Managers Circulation – More Than 20,000
Coated Tough relevant and sought-after
• Business & Technical Directors Readers in more than 50 Different
as our industry’s top resource for powder • Finishing System Managers Industries!
coating knowledge. With their guidance, • Applicators & Spray Booth
we have revamped the editorial calendar Operators Top industries represented by our
for 2018, which readers and advertisers • QC/QA Managers readers include:
alike will find contains engaging and • Technical Directors • Aerospace/Aviation
relevant topics. These include • Account Executive/Sales Managers/ • Agricultural
Giving Back: The Powder Community’s Business Development Officers • Appliance
Contributions, Technology on the • Chemist & Research Engineers • Automotive
Finishing Line, Safety & Governmental • Industrial Designers/Engineers • Construction
Regulations, Color: Trends & Characteris- • Technical Service Professionals • Electrical
tics, and Young Leaders: Powder’s
Consultants • Furniture
• Distributors • General Metal Products
Next Generation.
• Marketing Professionals • HVAC
• Purchasing/Supply Chain
Dedicated solely to informing and educat- • Lawn & Garden
Professionals
ing the entire powder coating industry, • Oil and Gas Pipelines
• Accounting Professionals
Powder Coated Tough is your best • Transportation
• LEAN & Continuous
connection and industry reference. Improvement Managers
OUR EDITORS EDITORIAL MISSION
Powder Coated Tough’s editorial As the official publication of the
content is developed and written by Powder Coating Institute, whose
industry experts who are powder coat- mission is to promote the benefits of
ing veterans. Editor Sharon Spielman powder coating technology, Powder
has worked on finishing and heat Coated Tough (PCT) magazine is
processing trade publications for the best resource for current users of
16 years. Technical Editor Kevin Biller powder coatings, those considering
provides our readers with the latest a conversion to powder and industry
in powder coating innovations. suppliers. PCT does this through unique
Trena Benson To read more about our editors, visit and thought-provoking articles about
Executive Director, www.powdercoatedtough.com. powder application, case studies,
The Powder Coating Institute industry news and trends.
Publisher, Powder Coated Tough
2018 PRINT ADVERTISING OPPORTUNITIES (NET RATES)
AD SIZE DIMENSIONS COLOR 1X RATE 3X RATE 6X RATE
TWO PAGE SPREAD 16.25" x 11" (Bleed) 4/C $8,275 $8,050 $7,850
15.75"x 10.5" (Trim) 2/C $6,575 $6,375 $6,225 PCI Members
B/W $4,800 $4,675 $4,575
receive a
FULL PAGE 8.25" x 11" (Bleed) 4/C $4,350 $4,225 $4,125
8"x 10.75" (Trim) 2/C $3,450 $3,350 $3,275 20% discount
B/W $2,525 $2,450 $2,400
on all advertising
TWO THIRDS PAGE 4.625"x 9.125" 4/C $3,850 $3,750 $3,675
2/C $3,100 $3,000 $2,950 opportunities.
B/W $2,350 $2,250 $2,225
HALF PAGE Island 4.625"x 6.875" 4/C $3,350 $3,250 $3,175
2/C $2,750 $2,675 $2,625
B/W $2,125 $2,050 $2,025 PRINT AD
HALF PAGE ENHANCEMENTS
Vertical 3.4375"x 9.125" 4/C $3,150 $3,050 $2,975
Horizontal 7"x 4.5" 2/C $2,525 $2,450 $2,400 Inside Front Cover
B/W $2,025 $1,975 $1,925 10% Additional Premium
THIRD PAGE Back Cover
Vertical 2.25"x 9.125" 4/C $2,750 $2,650 $2,625 10% Additional Premium
Horizontal 7"x 3" 2/C $2,225 $2,150 $2,100
Square 4.625"x 4.5" B/W $1,625 $1,575 $1,515
Inside Back Cover
QUARTER PAGE 3.4375"x 4.5" 4/C $2,425 $2,350 $2,300 5% Additional Premium
2/C $1,925 $1,875 $1,825
B/W $1,525 $1,475 $1,450
ADDITIONAL PRINT OPPORTUNITIES
Product Launch Package: $8,500 (a $13,200 value!) Reprints
• Cover Corner Cut Companies editorially featured in Powder Coated Tough
• Two-page spread in print & digital editions (center spread can choose:
or far forward) Extra Magazine Copies: starts at $125
• Featured position in eNews email blast • Must be ordered in quantities of 50 before issue goes to print
• Website banner ad for one month
Article Reprint (With Ads): starts at $75
• Print-quality PDF containing article as it appears in the
Cover Corner Cut: $3,900 magazine
(5% discount available for 6X advertisers)
• Appears on bottom right corner on the cover Article Reprint (Without Ads): starts at $225
• Can be a stand-alone message or direct readers to your ad • Print-quality PDF containing article with ads removed and
inside the issue content reflowed/redesigned for continuity
Integrated Sponsorships (exclusive per issue; appears in print
and digital editions of Powder Coated Tough)
Ask Joe Powder: 3X, $4,800 | 6X, $7,200 2018 Buyers Guide Enhancements
Powder Coating Pop Quiz: 3X, $4,800 | 6X, $7,200 Product Ad: $200
• Banner ad in print & digital editions and email blasts (email • 2.25" x 1.75" ad in one Category Listing section
blast for Pop Quiz only)
• Ability to reprint with permission Enhanced Listing Package: $250 (FREE for advertisers running
any size print ad in Buyers Guide)
Quarter Page Profile Spotlights
• Boldfaced Listings
Advertisers: $400* | Non-Advertisers: $1,000
• 4/C logo in Supplier Directory section
Spotlights contain short title, 40-70 words, company logo or picture,
• Hyperlink to your URL each time you are listed (digital edition
and contact information. Spotlights subject to editing. PCI members only)
who advertise with at least a Half Page ad in the issue where their
product category is featured will receive a free spotlight in that issue. Deluxe Listing Package: $400
*Advertisement must be in the same issue to receive advertiser rate. • Receive all Enhanced Listing Package items plus a Product Ad
2018 DIGITAL ADVERTISING OPPORTUNITIES
1 MONTH RATE 6 MONTH RATE 12 MONTH RATE
AD TYPE SPECIFICATIONS (per month) (per month) (per month)
Multi-Channel Advertising
NATIVE ADVERTISING See below $2,500 n/a n/a
(exclusive each month)
DIGITAL EDITION SPONSORSHIP See below $850 $650 n/a
(exclusive each issue)
Website Advertising
LEADERBOARD AD 728px x 90px $475 $425 $400
SKYSCRAPER AD 160px x 600px $475 $425 $400
RECTANGLE AD 250px x 200px $425 $400 $375
VIDEO AD YouTube embed $175 $150 $125
FEATURED PRODUCT AD 180px x 150px $250 $225 $200
CATEGORY SPONSORSHIP AD 160px x 600px $200 $175 $150
Email Advertising
INDUSTRY ENEWS SPOTLIGHT – See below $550 $500 $475
TOP POSITION (exclusive each month)
INDUSTRY ENEWS SPOTLIGHT See below $300 $275 $250
Digital advertising is managed through Google’s DoubleClick for Publishers platform.
Advertisers receive monthly impression and click-through reporting.
DIGITAL ADVERTISING DETAILS
Multi-Channel Advertising • Two display ads in digital edition Category Sponsorship
Native Advertising (NEW IN 2018!) email blast (one each; 468px x 60px Skyscraper ad on category page of your
Supply an article to be exclusively fea- and 250px x 250px) choice. Choose from: Powder Coating
tured on the Home page of the Powder • “Sponsored By” logo and link on Home Materials; Application & Systems;
Coated Tough website for one month. page of Powder Coated Tough website Pretreatment & Surface Prep; Curing/
Afterwards the article will be forever ar- Ovens; Racking & Masking; Substrates;
chived in a special section of the website. Raw Materials; Testing Equipment.
Website Advertising
Article will be promoted in the Industry Leaderboard Ad
eNews Spotlight, and to PCI’s Facebook Website ad files must be .jpg or .png with
• 3 rotating positions available; appears
and Twitter followers. a file size of less than 150kb.
at top and bottom of Home page
• Between 1,000-1,500 words
• Can be a case study, promote products Skyscraper Ad Email Advertising
or services, or contain other interesting • 3 rotating positions available; appears Industry eNews Spotlight
content in right column of Home page Post a success story, product or technol-
• Up to 2 accompanying photos (must ogy profile, or other informative content
own rights to photos and complete a Rectangle Ad to be emailed to over 17,000 opt-in
photo permissions form) subscribers. Up to 10 entries contained
• 3 rotating positions available; appears
• Content subject to editorial approval in each month’s email blast. eNews entry
just below fold of Home page
• Limit 3 entries annually per company will contain:
Video Ad • Up to 50-word description
Digital Edition Sponsorship • 3 rotating positions available; appears • Logo or accompanying image;
Sponsor the digital edition of just below fold of Home page; video 250px x 250px
Powder Coated Tough and receive: must be supplied as YouTube embed • Link and contact information
• Full page ad with link to sponsor’s
website appearing adjacent to digital Featured Product Ad eNews images must be .jpg or .png with
edition front cover • 8 rotating positions available; appears a file size of less than 60kb.
below fold of Home page
2018 EDITORIAL CALENDAR
POWDER
COATED Jan/Feb Mar/Apr May/Jun Jul/Aug Sep/Oct Nov/Dec
TOUGH 2018
Feature Giving Back: Technology on Safety & Color: Trends & Young Leaders: Buyers Guide
Editorial The Powder the Finishing Governmental Characteristics Powder’s Next
Community’s Line Regulations Generation
Contributions
Spotlight Part Preparation Controls & Personal Powder Ovens & Application
Profiles (Masking & Software Protective Producers/ Systems Equipment
Pretreatment) Equipment Distributors & Houses
Raw Materials
Ad Closing Date 12/4/2017 2/5/2018 4/3/2018 6/4/2018 8/6/2018 10/9/2018
Ad Materials 12/8/2017 2/9/2018 4/6/2018 6/8/2018 8/10/2018 10/12/2018
Deadline
Bonus PC 101/202 PC 101/202 PC 101/202 PC 101/202 PC 101/202 PC 101/202
Distribution Workshops Workshops Workshops Workshops Workshops Workshops
Custom Coater FABTECH 2018 FABTECH 2018 PC 2019
Forum Technical
Conference
PC 2018
Technical
Conference
FENCETECH
2018
Included in every issue: Technology Interchange, Ask Joe Powder, Tough Talk, PC Pop Quiz, Custom Coaters Corner and Preferred Suppliers
Guide. Questions? Email editor@powdercoating.org.
MAGAZINE SPECIFICATIONS
Trim Size: 8" x 10.75" Ad Specifications: File Transmission:
Colors: 4-Color Process Throughout Please supply files as PDF/X4. All fonts Email ad materials (print and digital) to
(CMYK Only; No Pantones) must be embedded, image resolution sales@powdercoatedtough.com. For files
Cover Stock: 80# Gloss Cover should be 300dpi, and all colors must be too large to email, contact us for additional
Body Stock: 60# Gloss Text converted to process. options.
Binding Method: Saddle Stitch
ADVERTISING BONUS PROGRAM
Advertisers in Powder Coated Tough earn credit toward free digital advertising based on
their total ad spend for the year.
RECEIVE FREE DIGITAL
ADVERTISERS WHO SPEND… ADVERTISING CREDITS…
$2,500 - $5,000 up to $500
$5,001 - $10,000 up to $1,000
$10,001 - $15,000 up to $1,500
$15,001 - $20,000 up to $2,000
More than $20,000 up to $2,500
WHAT DO OUR
READERS SAY?
According to the results of our 2017
Reader’s Survey:
• 60% of respondents have been reading
Powder Coated Tough (PCT) for more
than 3 years; 34.5% have been reading
PCT for fewer than 3 years. That means
while we have a large, loyal readership
that has been with us for many years,
we are also cultivating a healthy new
audience, too.
• 93% of respondents read “Every issue”
or “Most issues” of PCT. This means
readers are engaged with the magazine
and are exposed repeatedly to our
advertiser’s brands.
• 61% of respondents said their copy of
PCT is read by others in their work-
place, so our reach is far beyond our
16,000+ print subscribers!
• 60% of our readers say they use our
Buyers Guide Edition as a reference
tool throughout the year, making it a
“go to” resource when readers are look-
ing to purchase products and services.
• When asked why they read Powder
Coated Tough, the top two answers
were: “To keep up to date on latest
news/industry trends” and “For the
coverage of industry players/competitors.”
SAVE ON
POWDER
COATED
TOUGH
ADVERTISING!
PCI Members receive a 20%
discount on all advertising
opportunities, including digital.
QUESTIONS? CONTACT US!
Not a PCI Member? sales@powdercoatedtough.com
Visit www.powdercoating.org www.powdercoatedtough.com/advertising | 859-525-9988
today to read about all the
membership benefits and to join! Powder Coated Tough | The Powder Coating Institute
5040 Old Taylor Mill Road, PMB 13
Taylor Mill, KY 41015 | 859-525-9988
www.powdercoatedtough.com | www.powdercoating.org
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