2018 Media Kit - Dovetail Communications
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2018 Media Kit
About us
Canada’s Spa Connection
For 15 years Spa Inc. has provided insight into the
newest products, services and trends, both Canadian
and international, for spa and esthetics businesses
across Canada.
Circulation: The publication reaches a 100% qualified audience,
14,984*
many of whom are today’s leaders and top decision-
makers in Canada’s spa and esthetics industry. In
conjunction, the publication reaches the waiting rooms
of Canada’s top spas, including the winners of the
English readers:
Canadian Spa & Wellness Awards.
10,233
French readers:
4,751 Letter from the Editor
SOURCE: *April 2018 Publisher’s Claim
Fifteen years ago we embarked on
a journey to connect the Canadian
WINTER 2017-18 spa industry through a bilingual
publication that would communicate
CANADA’S SPA CONNECTION
about spa education, standards
and practices, and the latest in spa
Being
Best
Canadian
spa&wellness
awards2017 the products and equipment. Today Spa
Inc. magazine reaches over 14,000
presented by
WINNERS
WE ASKED WHAT MAKES OUR 2017 SPA
AWARD WINNERS THE BEST
spa owners, professionals and the
clients across Canada. The magazine is published four
WELLNESS TRAVEL
2018 Trends
HIV ER
20 17-
Floating Away 18
AT FLOAT VALLEY
LES VO
DE BI YAGES
EN-ÊTR
TO U
UT PO UR
LE SPA
times a year in English and French in a single flip-style
publication, and has established itself as a trusted
AU CA
Les ten
dances E NA DA
pour
2018
La re
par flolaxation
ttaison
me source of spa industry news and information, as well
CHEZ
FLO
FLOA
AT Prix
ix canadien
T VAL s du spa
LEY & du bien
meilleiulleurs
Ce i
--être
rend qu
présentée
s par 2017
www.spainc.ca GAGN
Publications Mail NO. 40026342 $6 ANTS les
les as an excellent marketing vehicle for manufacturers
r s
SPA_Winter2017_English_Mar21.indd 1 3/22/18 12:56 PM
NOUS
and distributors of esthetic and wellness products to a
AV
2017 DE ONS DEMA
DE SU S SPA AW NDÉ AUX
CCÈS ARDS LAUR
DE RÉ ÉA
VÉLER TS DE NO
LEURS S PR
RECE IX
TTES
qualified audience of decision-makers. Our editorial is
what makes us a one-of-a-kind publication — providing
www.s
real business support to spa owners and managers, who
keep coming back to us issue after issue.
pa
Postes-p inc.ca
ublications
N O. 400
26342
6$
Spa_W
inter18_FR
ENCH
_Mar2
1.indd
1
3/22/1
8 12:26
PM
Join the conversation:
Hermione Wilson
@SpaIncMag Assistant Editor
Why advertise with us?
With nearly 3/4 of our readers in either a
management or ownership position,
Spa Inc. i ci cula ed a qualified a e
a e u e a e e ula l l in
for products and services like yours.
ficial edia a ne
We’re at
the hub
l al a ne
of it all
You Can Find Spa Inc.
a a ncludin
• Scandinave Spa Blue Mountain
• Ste. Anne’s Spa
• BALNEA réserve thermal
• Hammam Spa
• Willow Stream Spa at Fairmont Express
THE ONLY
• Spa St. James at the Ritz-Carlton BILINGUAL
• Dol-às Spa
• Ten Spa
• The L Spa and Wellness Centre
SPA MAGAZINE
• Sante Spa Victoria IN CANADA
aa i a aa
• Stillwater Spa
#7
Canada ranks
• Ancient Cedars Spa
• Island Currents Spa
i e aa an i la el for wellness
• Interlude Spa destinations
worldwide.
• 100 Fountains Spa at Pillar and Post
e a nfini a SOURCE: The Global Wellness
Economy Monitor 2017
Your connection to Canada’s spa and wellness industry
Customizable integrated marketing programs
e d e i in a a ine d e i in Inserts/Outserts
Stand out and make a splash
Looking for an online presence? Advertise on with our dazzling insert and
www.spainc.ca, our central hub for industry Print ads are an essential part of our signature outsert options.
trends and news, to increase your brand’s integrated marketing series. We have a variety of
awareness. Want to be seen longer? Ask about advertising sizes and rates to fit your needs.
our packages!
e le e l i i al di i n eadin a
Canada Directory
Gain an advertising edge through our Keep your brand top of mind by placing
digital content mediums. Advertising your ad on our digital edition. This
in our regular E-Newsletter and blog unique tool allows readers to timely The directory is the only one of its kind
ensures your brand is top-of-mind access your content and the ability in Canada providing the opportunity
with Spa Inc.’s audience. to take immediate action. Various to showcase products and
advertising options are available. spas to 80,000+ consumers .
e e e in e ull ea en
Awards Sponsorship
I believe the support of the
industry is key! What better
way to be recognized within
and across the country than
having been awarded a
prestige Canadian Spa &
Our exclusive sponsorship packages place your
Wellness Award! It’s a necessity
brand at the head of Canada’s exclusive spa awards
to advance your brand.
program. Take exclusive ownership of one or more
of the awards categories and connect directly with – Joann Patriquin, Spa Director,
Dol-ás Spa, Fox Harb’r Resort
Canada’s spa industry.
www.CanadianSpaAwards.ca
SPONSORSHIP PACKAGES AVAILABLE
Platinum Gold Silver i na u e
cial edia ac a e
Reach Spa Inc.’s rapidly growing social media following, at 9,000+ and counting, with a customized
sponsored post or campaign. t s the perfect finishing touch to ele ate your marketing campaign.
SpaIncMag @SpaIncMag
@SpaIncMag @SpaIncMag 500+ Followers & 600+ Followers
7000+ Followers 900+ Followers 7000 Monthly Viewers 7000 Monthly Viewers
i e u ca ai n e a e in i need
Editorial Calendar
Space closing: Mar. 16 • Ad material deadline: Mar. 23 S P RING
in each issue THE QUALIFIED SPA
Highlighting the skilled spa workers that make up this industry and
spa news addressing their needs.
Industry news • Education
• Standards and practices
spa light • Spa innovation
Features top spas
across Canada • Product Highlights: tea tree oil, nails, cosmetics
spa business
Business, marketing and
Space closing: Jun. 12 • Ad material deadline: Jun. 19 SUMMER
management tips and
trends THE CARING SPA
Focusing in on clients and how we can improve their spa experiences.
in the know
• Accessibility at the spa
Skincare and esthetics
technology and techniques • Infection control
• Loyalty programs
fresh & new • Product Highlights: facial masks, botanicals, acne
New products
spa star
Profile of beauty and
Space closing: Sept. 12 • Ad material deadline: Sept. 19 FA LL
wellness personalities
THE BUSINESS SAVVY SPA
Teaching spas how to put their best foot forward when presenting
themselves to potential clients.
• Marketing strategies
editorial submissions • Liability
• Finance
Spa Inc. will consider • Product Highlights: spa furniture, body scrubs, hyaluronic acid
content that reflects the
Spa Inc. editorial position.
Editorial content may be Space closing: Nov. 7 • Ad material deadline: Nov. 14 W I NTER
subject to change at the
discretion of the editor. THE AWARD WINNING SPA
Celebrating Canadian spas who have proven their
To submit content for excellence and commitment to high standards.
consideration, THE OFFICIAL
• Special: Feature on 2018 Canadian Spa &
Wellness Awards winners
contact:
• Wellness trends
Hermione Wilson
• Medi spa innovation ISSUE
hwilson@dvtail.com
• Product Highlights: anti-aging, boosters and
serums, fillers and injectables
SOMETHING TO CELEBRATE Spa Inc.’s 15th Anniversary
Rates
display print ad rates and specs
ENGLISH FRENCH
(4C only) 1x 2x 3x 4x (4C only) 1x 2x 3x 4x reserve space
Full page $2,580 $2,450 $2,330 $2,215 Full page $1,270 $1,205 $1,145 $1,085 in both the English
1/2 page 1,935 1,840 1,750 1,660 1/2 page 955 905 860 815
and French editions
1/3 page 1,675 1,590 1,510 1,435 1/3 page 825 785 745 705
1/4 page 1,420 1,350 1,285 1,220 1/4 page 700 665 630 600
and receive a
DPS 4,645 4,415 4,195 3,985 DPS 2,285 2,170 2,060 1,955 35% discount
Covers Covers
IFC/IBC $3,225 $3,065 $2,910 $2,765 IFC/IBC $1,590 $1,510 $1,435 $1,365
OBC 3,095 2,940 2,795 2,655 OBC 1,525 1,450 1,380 1,365
marketplace ad rates & specs
Rate Details Mail or fax
1/4 page $500 75–100 words +1 image contracts/insertion orders and
material to:
1/2 page $895 100–200 words + 2 image
All marketplace ads appear together. Includes website link and mention in e-newsletter. Dovetail Communications Inc.
30 East Beaver Creek Road
Suite 202, Richmond Hill
Inserts/Outserts/Sponsored Content ON L4B 1J2
Rates available upon request Tel.: 905.886.6640 Fax: 905.886.6615
Email: spa@dvtail.com
e-newsletter ad rates & specs (bi-monthly) Website: www.dvtail.com
Rate Specs
Leaderboard $625 728 x 90 pixels mechanical requirements
Medium Rectangle 440 300 x 250 pixels ELECTRONIC MATERIAL: igital files only. F - a files are preferred. Alternate
Square Tile 220 140 x 140 pixels acceptable formats include: Macintosh format, QuarkXPress 10 InDesign CC2017,
Illustrator CC2017 , Photoshop CC2017 (or earlier). Include all fonts and high-
online ad rates and specs resolution images dpi files for est resolution in FF or E format (CMYK
only). To ensure the accuracy of all advertisements, a full-size colour proof must
e a e i i n Monthly Rate Specs be provided. Publisher shall not be liable for any advertisements received
Leaderboard $500 728 x 90 pixels without a colour proof.
Medium Rectangle 350 300 x 250 pixels
FILE TRANSFER: F or email. maller files can e emailed up to a
Square Tile 175 140 x 140 pixels ma imum file si e of . end to chimes@dvtail.com.
Discounted frequency for the web rates: 3 months: 5% off, FTP SITE: Please send an email to ftp@dvtail.com for password information for
6 months: 10% off, 12 months: 15% off.
GIF or JPEG in RGB colour space, 72 dpi. Please indicate the the Spa Inc. FTP site.
URL click through for all online ad creative.
DESIGN SERVICES: Complete design services are available at an additional
charge. For details, please contact: Roberta Dick, robertad@dvtail.com or
dimensions Crystal Himes, chimes@dvtail.com, Tel: 905.886.6640
width x depth
Trim page 8.375 x 10.875
terms and conditions
Bleed page 8.625 x 11.125
Live Area 7.25 x 9.875 AGENCY COMMISSION: Fifteen per cent (15%) of gross to recognized agencies.
2/3 page vert. 4.75 x 9.875 TERMS: Net 30 days. Two per cent (2%) per month interest on overdue
1/2 page vert. 3.4 x 9.875 accounts.
1/2 page horz. 7.25 x 5
TAXES: Our published rates do not include applicable taxes which will be added
1/3 page vert. 2.25 x 9.875 to in oices and clearly identified.
1/3 page horz. 7.25 x 3
E O O Advertising material is subject to approval by the
1/4 page 3.4 x 4.75 pu lisher. f an ad ertiser s contract is not fulfilled as specified the ad ertiser
DPS 16.75 x 10.875 agrees to pay the resulting short rates back to the best earned space rate
applicable.
Please include crop marks for ads that bleed (full page and DPS only)
and supply the bleed at 1/8 inch beyond the trim.
ancella i n and ace c an e n acce ed a e cl in da e
30 East Beaver Creek Road
Suite 202, Richmond Hill
ON L4B 1J2
Tel.: 905.886.6640
Fax: 905.886.6615
Email: spa@dvtail.com
www.dvtail.com
www.spainc.ca
@SpaIncMag
Senior Account
Executive
Carmelina Karas
ckaras@dvtail.com
905.707.3521
You can also read
