2022 MEDIA PLANNER - The Leading Magazine and News Website in the Fuel - Fuels Market News
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2022 MEDIA PLANNER
The Leading
Magazine and News
Website in the Fuel
Wholesaling, Fuel Retailing
& Convenience and
Commercial Fuels
Markets
PUBLISHED BY
Our Audience
FuelsMarketNews.com Editorial Coverage
8,750+ Monthly Page Views Our readership is comprised of three
4,500+ Monthly Unique Visitors segments representing the core markets
for fuels management and operational
200,000 Monthly decision makers:
Advertising Impressions
Fuel Marketers
FMN provides the relevant news and operational
Weekly Newsletters: information for wholesale fuels distributors. This coverage
includes regulatory and legislative initiatives; software and
Fuels Retailer-Marketer technology for fuel supply logistics; alternative fuels; bulk
Commercial Fuels plant and loading rack operations; small business
17,500+ Weekly Recipients operations; hedging and fuel procurement strategies and
fuel hauling fleet operations.
13.5%+ Average Open Rate
Fuel & Convenience Retailers
FMN provides critical news and operational information for
FMN Magazine motor fuels retailers. This coverage includes regulatory and
legislative initiatives; forecourt equipment and technology;
14,100+ Print Circulation
small business operations; consumer vehicle and fuels
11,000+ Digital Circulation trends; alternative fuels; fleet cards; car wash and other
• 4,000+ Monthly Online profit centers.
Impressions
Commercial Fuels Buyers
• 8:29 Minutes Average
Read Time FMN provides up-to-date news and operational information
for commercial fuel buyers and fleet operators with a focus
on fuels and fuel efficiency and operations centered around
the vehicle and dispatcher. This coverage includes regulatory
and legislative initiatives; alternative fuels and the vehicles
40,000+ Total Readers using those fuels; small business operations; driver training
Fuels Market News currently distributes to a and retention; autonomous vehicles; maintenance and
“transportation fuels centric” market of over leasing options.
40,000+ readers and subscribers with
FuelsMarketNews.com, Weekly Newsletters
and digital and print FMN Magazine.
2 | Fuel Market News 2022 MEDIA GUIDE
Branded Content
We are committed to telling your
brand story through our branded
content offers, with the primary
goal of engaging readers. We will
work with you to find the best storyline
and incorporate your critical input
throughout the process.
Thought Leadership Program
A 3-page article (approx. 1,400 words) co-written and
designed by FMN on a topic of your choosing, around
your company’s research and insights. Also includes:
An acknowledgment in the article for your
•
company’s content assistance (includes prominent
logo placement).
FALL 2021
PDF of published article to place on your
•
company’s website and for sales needs.
(FMN reprint guidelines apply.)
A full-page, 4-color ad within your feature in
•
In the Lead:
POWER
Fuel Relief Fund
Energy Moves FMN Magazine.
SOURCE
Biden’s EV Agenda
Advances
Can Alternative
• 100 copies of the issue featuring your article.
Fuels Get Us to
Square Button Ad (2-week flight) on
•
Net Zero?
www.fuelsmarketnews.com.
An email announcement promoting the
•
availability of that quarter’s magazine will include
a link to your article.
An FMN e-newsletter article, reaching more
•
than 17,500 opt-in subscribers, during the month
of publication, summarizing the print article with a
link to the article online.
Investment: $10,000 net
Advertising Contact:
Ted Asprooth
National Sales Manager, NACS/FMN
847-222-3006 | tasprooth@convenience.org
3 | Fuel Market News 2022 MEDIA GUIDE
Branded Content
FMN Magazine Q&A
We tell your brand story to our influential audience
at FMN Magazine. Let Fuels Market News help you
transform your brand expertise into a compelling
Q&A with one of your company leaders. The Q&A
will also appear in both FMN newsletters.
Investment: $5,700 net
Webinars
Webinars are informative, educational sessions that
are developed in collaboration with the sponsor and
the FMN team. Webinars are marketed and promoted
to the FMN audience and include pre- and post-
webinar promotions across our media channels,
including social media, FuelsMarketNews.com and
email blasts. Sponsors also receive contact details for
all webinar registrants.
Investment: $5,900 net
Newsletter Article
A 350-word newsletter article written by FMN
staff with your input and information, sharing
your news, data or research. Includes links and
your call to action.
Investment: $3,000 net
Advertising Contact:
Ted Asprooth
National Sales Manager, NACS/FMN
847-222-3006 | tasprooth@convenience.org
4 | Fuel Market News 2022 MEDIA GUIDE
FuelsMarketNews.com
and E-Newsletters
FuelsMarketNews.com:
Homepage and Landing Page
• Top Leaderboard $2,500
• Top Big Box $2,250
• Big Box $1,000
Banner Ads (monthly)
Each ad spot rotates with up to 5 advertisers.
Ad Retargeting
Our audience becomes your audience. Get
exclusive direct access to FuelsMarketNews.
com visitors and retarget them with your
company’s ads—anywhere they visit online.
Your ads will appear on multiple websites,
following the FMN audience wherever they go.
Investment:
35,000 impressions $1,750
50,000 impressions $2,250
100,000 impressions $3,500
Weekly Newsletters:
Fuels Retailer-Marketer
Commercial Fuels
Fuels Market News weekly newsletters
share relevant, breaking news and
insights to make retail, wholesale
and commercial fuels purveyors Each newsletter
more profitable and successful. includes weekly
17,500+ Weekly Recipients OPIS rack and retail
13.5%+ Average Open Rate pricing data
Banner Ads (monthly)
• Top Leaderboard $1,400
• Top Big Box Banner $1,400 Advertising Contact:
• Run of Page Big Box $900 Ted Asprooth
National Sales Manager, NACS/FMN
847-222-3006 | tasprooth@convenience.org
5 | Fuel Market News 2022 MEDIA GUIDE
FMN Magazine
SUMMER 2021
Fuels Market News publishes 6 issues that
reach the dynamic fuels industry.
Fuels Market News Magazine is presented at key industry events, as well
as mailed to more than 17,000 convenience retailers when polybagged SUPPLEMENT
2021
6 times a year with NACS Magazine. Additionally, digital issues of the
magazine are emailed to a targeted audience of top fuel marketers,
retailers and commercial fuel buyers, as well as being available online.
FULL
In the Lead:
and
Broco Oil’s Robert n
Angela Brow
IN EVERY ISSUE: CHARGE
What China’s hold
on the lithium batter
y market
Truckers Wanted
Facing the Drive
r Shortage
EVs
might mean for
Fuel leader interviews
Retailer/jobber profiles
Fuel equipment and fuels technology
Rankings for
the Top 50
in the Conve Fue
nience Retaili l Brands
Digital magazine available online at FuelsMarketNews.com ng Industry
Winter 2022 Spring 2022 Special Issue:
Marketer Focus Mailed in April 2022 Fuels 50 New!
Mailed in January 2022 Featuring: Mailed in June 2022
Featuring: • Commercial Fueling The 2021 Fuel Leaders data is
• Trucks, Tanks and Equipment • Bulk Plant/Terminal published exclusively by Fuels Market
• Wholesale Fuel Logistics News. OPIS tracks the performance of
• Retail Fuel Management
250+ fuel retailers and ranks them
• Alternative Fuels • Retail Site Tech annually. Our 2021 Fuels Leaders Report
• Fleet Cards Bonus Distribution: uses a core subset of that data to provide
Bonus Distribution: NACS State of the Industry Summit, FMN readers with a solid overview of the
NACS Leadership Forum, WPMA, SE M-PACT, Southwest Fuel & Convenience industry’s top 50 fuel operators.
Petro Show, Wayne Technology Summit, Expo, EEE, ILTA, Gilbarco Retail & Fuel Ad space close: April 20, 2022
Gulf Coast Food & Fuel, The PACE Show Technology Conference Ad materials due: April 27, 2022
Ad space close: December 14, 2021 Ad space close: February 22, 2022
Ad materials due: December 21, 2021 Ad materials due: March 1, 2022
Summer 2022 Fall 2022 Special Issue:
Mailed in July 2022 NACS Show Issue Retail Fuel Leader New!
Featuring: Mailed in October 2022 of the Year
• Alternative Fuels Featuring: Mailed in November 2022
• Commercial Fueling • Retail Fueling Infrastructure Based on Top 50 OPIS data and input
• Carwash • Enterprise Solutions/POS from the Fuels Market News Advisory
• Fuel Additives Board and the Fuels Institute, a fuel
• Forecourt Marketing/Loyalty
retailer of the year is identified and
Bonus Distribution: • DEF celebrated in this special issue. Also
Pacific Fuels and Convenience Summit, Bonus Distribution: includes coverage of the NACS Show
Florida Petroleum Marketer Association, NACS Show/PEI Show, Argus Vehicle education session panel of top fuel
ACE, NPGA Southeastern Convention & Emissions and DEF Summit USA retailers and other fuels coverage from
International Propane Expo the NACS Show.
Ad space close: August 16, 2022
Ad space close: May 25, 2022 Ad materials due: September 1, 2022 Ad space close: September 16, 2022
Ad materials due: June 1, 2022 Ad materials due: September 23, 2022
6 | Fuel Market News 2022 MEDIA GUIDE *Bonus distribution potentially impacted by delayed or virtual event
Rates & Stats
FMN Magazine
FMN Magazine
14,100+ Print Circulation
11,000+ Digital Circulation
• 4,000+ Monthly
Online Impressions
• 8:29 Minutes Average
Read Time
Mail distribution:
Polybagged with NACS
Magazine, FMN Magazine
reaches thousands of
convenience and fuel
retailing decision-makers.
Ad Size/ Position 1X 6X
Full Page $3,200 $2,700
1/2 Page $2,700 $2,300
1/4 Page $1,700 $1,300
Back Cover $5,700 $4,700
C2 (inside front cover) $4,600 $3,700
C3 (inside back cover) $4,100 $3,300
2-Page Spread $5,700 $4,900
Branded Content Q&A $5,700 $5,300
“Fuels Market News Magazine
is the go-to magazine for our
associates to stay connected
to our industry.”
Steve Hightower
Hightowers Petroleum Co.
Advertising Contact:
Ted Asprooth
National Sales Manager, NACS/FMN
847-222-3006 | tasprooth@convenience.org
7 | Fuel Market News 2022 MEDIA GUIDE
2022 Leaderboard 728 x 90 pixels
Ad Specifications
Digital Ad Specifications Leaderboard 728 x 90 pixels
Big Box
300 x 250 pixels
Banner Ad Sizes:
• Leaderboard (Top Banner) – 728 x 90 pixels
• Big Box – 300 x 250 pixels
Big Box
Banner Ad Specs: 300 x 250 pixels
•
File Type JPEG/PNG/GIF or Animated GIF (50k)
Note: Animated GIF not available for eNewsletter
• Resolution – 72 dpi
Print Ad Specifications
All sizes are in inches.
Only print-ready PDF files accepted.
Full Page Ad Full Page Ad
7.25 x 9.875 8.25" x 10.875"
No Bleed No Bleed
Full Page Ad Full Page Ad
7.25 x 9.875 8.25" x 10.875"
No Bleed No Bleed
Quarter Page
4.75" x 4.75"
Half Page
Vertical
Half Page 3.5" x 9.625"
Island
Quarter Page
Half Page Ad 4.75" x 7"
4.75" x 4.75"
7.25" x 5"
Quarter Page
4.75" x 4.75"
Half Page
Vertical
Half Page 3.5" x 9.625"
Island
Quarter Page
Please send allHalf
files
Pageto:
Ad 4.75" x 7"
4.75" x 4.75"
7.25" x 5"
Rose Johnson
Audience Development & Production Manager
Email: FMNproduction@convenience.org | Phone: (703) 518-4218
8 | Fuel Market News 2022 MEDIA GUIDE
Ad Specifications
Full Page BLEED
Ad Page Guidelines:
Artwork nal size
Ad Specifications 2020
8.5" W x 11.125" L
HEADLINES, TEXT, CRITICAL CONTENT YES
HEADLINES, TEXT, CRITICAL CONTENT NO!
SAFE AREA
7.25" W x 9.875" L
Full Page NON-BLEED Ad Page Guidelines
Keep text and critical
content inside this area
Magazine
trim size
8.25" W x 10.875" L
Full Page BLEED Ad
NO SAFE AREA GUIDELINES NEEDED
Full Page NON-BLEED
Ad Page Guidelines:
Artwork
nal size
7.25" W x 9.875" L
Full Page NON-BLEED Ad
9 | Fuel Market News 2022 MEDIA GUIDE
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