2022 MEDIA KIT - Western Art Collector
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MOR E TH A N A M AGA ZINE — A COMPLETE M A R K ETING
TOOL FOR MODER N & HISTOR IC W ESTER N A RT
2022 MEDIA KIT
w w w.We s t e r n A r t C o l l e c t or.c om • A d v e r t i s i n g (8 6 6) 619 - 0 8 41 • Su b s c r i p t i on s (87 7 ) 9 47- 0 7 92
ADDITIONAL ADVERTISING - DIGITAL OFFERINGS
Did you know that 57% of private sales happened online this year? We know how important our magazines are in drawing collectors to your
galleries and shows. Western Art Collector now offers a digital bundle to help grow your online presence.
BANNER AD SOCIAL MEDIA POSTS EMAIL CAMPAIGN
www.WesternArtCollector.com Instagram & Facebook Our 13k+ email list
1600 x196 pixels (Responsive)
Advertising impression
is for 30 days
DISTRIBUTION MONTHLY VIEWS WITH SHARES
Email Subscribers 13,000 16,250 (.25 shares)
This powerful package will ensure that Digital Subscribers 11,000 264,000 (x2 viewers)
our collectors see your business.
Facebook 15,000 248,000 (likes & shares)
HERE’S THE NUMBERS…
Instagram 24,800 280,000 (likes & shares)
Grand Total 63,800 808,250
P. 2 P.O. Box 2320 Scottsdale, AZ 85252-2320 • Tel: 866-619-0841 • Fax: 480-425-0724 • coordinator@westernartcollector.com • www.WesternArtCollector.com
2022 EDITORIAL CALENDAR
Plan Your Marketing Year Around Our Specially Focused Features
JANUARY ISSUE 173 FEBRUARY ISSUE 174 MARCH ISSUE 175
Special Advertising Sections Special Advertising Sections Special Advertising Sections
» State of the Art: ARIZONA » Collector’s Focus: Into the Wilderness » Collector’s Focus: Western Landscapes
» Collector’s Focus: The Contemporary West » State of the Art: CALIFORNIA » State of the Art: COLORADO
» Western Auction Directory Additional Distribution » Art Show Preview: Out West Art Show & Sale
Additional Distribution » Masters of the American West, Autry Museum of the American West, » Art Show Preview: Cowgirl Up!
» Symposium, Denver Art Museum, Denver, CO (Media Sponsor) Los Angeles, CA (Media Sponsor) Additional Distribution
» Brian Lebel’s Mesa Old West Show & Auction, Mesa, AZ » Southeastern Wildlife Exposition, Charleston, SC (Media Sponsor) » Out West Art Show & Sale, Great Falls, MT (Media Sponsor)
(Media Sponsor) » Celebration of Fine Art, Scottsdale, AZ (Media Sponsor) » Cowgirl Up! Art From the Other Half of the West, Wickenburg, AZ
» Celebration of Fine Art, Scottsdale, AZ (Media Sponsor) » LA Art Show, Los Angeles, CA (Media Sponsor) (Media Sponsor)
» Scottsdale ArtWalk, Scottsdale, AZ (Media Sponsor) » Scottsdale ArtWalk, Scottsdale, AZ (Media Sponsor) » Heard Museum Indian Fair & Market, Phoenix, AZ (Media Sponsor)
» Coors Western Art Show & Sale, Denver, CO » American Miniatures, Settlers West Galleries, Tucson, AZ » Celebration of Fine Art, Scottsdale, AZ (Media Sponsor)
» Night of Artists, San Antonio, TX (Media Sponsor)
Advertising Deadlines Advertising Deadlines
Space Booking: November 15 Space Booking: December 15 » March in Montana, Great Falls, MT (Media Sponsor)
Builds: November 17 Builds: December 17 Advertising Deadlines
Camera-ready: November 22 Camera-ready: December 22 Space Booking: January 14
Builds: January 17
Camera-ready: January 21
P. 1 P.O. Box 2320 Scottsdale, AZ 85252-2320 • Tel: 866-619-0841 • Fax: 480-425-0724 • coordinator@westernartcollector.com • www.WesternArtCollector.com
2022 EDITORIAL CALENDAR Continued
APRIL ISSUE 176 MAY ISSUE 177 JUNE ISSUE 178
Special Advertising Sections Special Advertising Sections Special Advertising Sections
» Collector’s Focus: Painting the Old West » State of the Art: NEW MEXICO » Collector’s Focus: Women of the West
» State of the Art: Texas » Collector’s Focus: Art of the Horse » Collectors Focus: Western Frontier
Additional Distribution » Collector’s Focus: Painting Canyons & Deserts » State of the Art: OKLAHOMA
» Scottsdale Art Auction, Scottsdale, AZ » Art Show Preview: Phippen Museum’s Additional Distribution
» Scottsdale ArtWalk, Scottsdale, AZ (Media Sponsor) Western Art Show & Sale Feature » Prix de West, National Cowboy & Western Heritage Museum,
Additional Distribution Oklahoma City, OK (Media Sponsor)
Advertising Deadlines
» Phippen Museum’s Western Art Show & Sale Feature, Phippen » Brian Lebel’s Cody Old West Show & Auction, Santa Fe, NM
Space Booking: February 18
Museum, Prescott, AZ (Media Sponsor) (Media Sponsor)
Builds: February 21
Camera-ready: February 25 » Canyon Road Spring Art Festival, Santa Fe, NM (Media Sponsor) Advertising Deadlines
» Summer Show, Settler’s West Galleries, Tucson, AZ Space Booking: April 15
» Western Art Association, National Fine Art Show & Auction, Builds: April 18
Ellensburg, WA Camera-ready: April 22
Advertising Deadlines
Space Booking: March 18
Builds: March 21
Camera-ready: March 25
P. 2 P.O. Box 2320 Scottsdale, AZ 85252-2320 • Tel: 866-619-0841 • Fax: 480-425-0724 • coordinator@westernartcollector.com • www.WesternArtCollector.com
2022 EDITORIAL CALENDAR Continued
JULY ISSUE 179 AUGUST ISSUE 180 SEPTEMBER ISSUE 181
Special Advertising Sections Special Advertising Sections Special Advertising Sections
» Collector’s Focus: Western Sculpture » Collector’s Focus: On the Ranch » Collector’s Focus: Wildlife Art
» Collectors Focus: Painting the National Parks » State of the Art: MONTANA » Collector’s Focus: Visions of the Fall
» State of the Art: WYOMING » Art Show Preview: Phippen Museum’s Hold Your » Art Show Preview: Society of Animal Artists’
Additional Distribution Horses Annual Art & The Animal Exhibition
» Coeur d’Alene Art Auction, Reno, NV Additional Distribution Additional Distribution
» Cheyenne Frontier Days, Cheyenne, WY » The Russell, C.M. Russell Museum, Great Falls, MT (Media Sponsor) » Buffalo Bill Western Art Show & Sale, Cody, WY (Media Sponsor)
» Phippen Museum’s Hold Your Horses, Phippen Museum, Prescott, AZ » Society of Animal Artists’ Art & The Animal Exhibition (Media Sponsor)
Advertising Deadlines
(Media Sponsor) » Grand Canyon Celebration of Art, Grand Canyon Village, AZ
Space Booking: May 16
Builds: May 16
» Objects of Art, Santa Fe, NM (Media Sponsor) (Media Sponsor)
Camera-ready: May 20 » The Antique American Indian Art Show, Santa Fe, NM (Media Sponsor) » Quest for the West, Eiteljorg Museum, Indianapolis, IN
(Media Sponsor)
Advertising Deadlines
» Western Visions, National Museum of Wildlife Art, Jackson Hole, WY
Space Booking: June 17
(Media Sponsor)
Builds: June 20
» Miniatures by the Lake, Coeur d’Alene, ID
Camera-ready: June 24
» Jackson Hole Art Auction, Jackson Hole, WY
» Jackson Hole Fall Arts Festival, Jackson Hole, WY
Advertising Deadlines
Space Booking: July 15
Builds: July 18
Camera-ready: July 22
P. 3 P.O. Box 2320 Scottsdale, AZ 85252-2320 • Tel: 866-619-0841 • Fax: 480-425-0724 • coordinator@westernartcollector.com • www.WesternArtCollector.com
2022 EDITORIAL CALENDAR Continued
OCTOBER ISSUE 182 NOVEMBER ISSUE 183 DECEMBER ISSUE 184
Special Advertising Sections Special Advertising Sections Special Advertising Sections
» Western Museums Directory » Collector’s Focus: Works on Paper » Collector’s Focus: Art of the Cowboy
» Collector’s Focus: Outlaws & Lawmen » Collector’s Focus: Western Small Works and » Collector’s Focus: Winter Lands
» State of the Art: UTAH Miniatures » Western Holiday Gift Guide
» Art Show Preview: Artists for Conservation Additional Distribution Additional Distribution
Festival » Scottsdale ArtWalk, Scottsdale, AZ (Media Sponsor) » Scottsdale ArtWalk, Scottsdale, AZ (Media Sponsor)
Additional Distribution » Plein Air Painters of New Mexico Members Show (Media Sponsor)
Advertising Deadlines
» Artists for Conservation Festival, Vancouver, BC (Media Sponsor) » Mountain Oyster Club Contemporary Western Art Show & Sale,
Space Booking: October 17
» Traditional Cowboy Arts Association Exhibition & Sale, National Tucson, AZ
Builds: October 17
Cowboy & Western Heritage Museum, Oklahoma City, OK » Great American West, Settlers West Gallery, Tucson, AZ Camera-ready: October 21
» Cherokee Art Market, Oklahoma City, OK (Media Sponsor) » Trappings of Texas, Museum of the Big Bend, Alpine, TX
» Scottsdale ArtWalk, Scottsdale, AZ (Media Sponsor) » Women Artists of the West’s National Exhibition, Annapolis, MD
» Small Works, Great Wonders, National Cowboy & Western Heritage
Advertising Deadlines
Museum, Oklahoma City, OK
Space Booking: August 19
» Santa Fe Art Auction, Santa Fe, NM
Builds: August 22
Camera-ready: August 26
» Sotheby’s American Art Auction, New York, NY
» Christie’s American Art Auction, New York, NY
Advertising Deadlines
Space Booking: September 16
Builds: September 19
Camera-ready: September 23
P. 4 P.O. Box 2320 Scottsdale, AZ 85252-2320 • Tel: 866-619-0841 • Fax: 480-425-0724 • coordinator@westernartcollector.com • www.WesternArtCollector.com
PRINT & DIGITAL MAGAZINE ADVERTISING
2022 Deadlines for Print Magazine 2022 Advertising Rates & Sizes
AD MATERIAL COMPLETE PUBLICATION MATERIAL SIZES AREA WIDTH HEIGHT
EDITION BOOKING FOR BUILD MATERIALS DATE
January November 15 November 17 November 22 December 23 Double Page Spread Bleed 16.75" 11.00"
February December 15 December 17 December 22 January 24 Trimmed 16.50" 10.75"
March January 14 January 17 January 21 February 21
Live Area* 16.00" 10.25"
April February 18 February 21 February 25 March 28
May March 18 March 21 March 25 April 28 Full Page Bleed 8.50" 11.00"
June April 15 April 18 April 22 May 26 Trimmed 8.25" 10.75"
July May 16 May 16 May 20 June 23
Live Area 7.25" 10.25"
August June 17 June 20 June 24 July 28
September July 15 July 18 July 22 August 26 Half Page Horizontal 7.125" 4.77"
October August 19 August 22 August 26 September 26
Half Page Vertical 3.46" 9.75"
November September 16 September 19 September 23 October 24
December October 17 October 17 October 21 November 21 Quarter Page 3.46" 4.77"
* Text should fall within the Full Page live area width for each page.
Belief in advertising is one of the things I would attribute our success and
longevity to for both Legacy Gallery and Scottsdale Art Auction. Many
times we’ve had direct response from an ad about a painting or sculpture
being advertised and often those inquiries turn into sales.”
— Brad Richardson, owner, Legacy Gallery and Scottsdale Art Auction
P. 5 P.O. Box 2320 Scottsdale, AZ 85252-2320 • Tel: 866-619-0841 • Fax: 480-425-0724 • coordinator@westernartcollector.com • www.WesternArtCollector.com
ADDITIONAL ADVERTISING OPPORTUNITIES
Podcast
In 2021, International Artist Publishing launched The American Art Collective podcast.
It has become one of the fastest-growing artists and collecting podcast channels globally,
climbing to the top 5 percent of all podcasts across any genre. A new episode launches
every Tuesday. We have over 100 podcasts to choose from. Tune in
Today!
Top Trending Podcast Interviews Sponsor Our Podcast and
Increase Your Exposure!
The American Art Collective is available on
Apple Podcasts, Spotify and Audible. Statistics
show that an engaged follower will listen to the
full ad reads from the host and act upon them.
We have over 40,000 unique followers with
almost 6,000 downloads per month.
How do you gain more exposure?
We have created tiered podcast sponsorship
Mark Maggiori John Coleman Greg Beecham
packages that will include a 20 second ad read
by our hosts of each episode.
downloads per month in 2022 (1300 per week average) Contact your account executive today and
see what we can do to further enhance your
The 5,657
Amer can 5000
sales with our podcast sponsorships.
Art
Collective 20-sec Sponsorship Packages (per year)
3000
P o d c a s t ................................................3-Show
Currently Trending towards
over 6,000 downloads a month ................................................6-Show
Just like our magazines’
subscribers, we are actively 1000 .............................................. 12-Show
marketing and growing
our audience
January February March
LISTEN ON SPOTIFY LISTEN ON
PRINT MAGAZINE AD MATERIAL SPECIFICATIONS
Accepted ad file formats Submitting files by shipping Accepted proofs
Whichever format you choose, all images and files must be 300 dpi at Use a shipping service that gives a tracking number like FedEx, UPS or In order to help ensure correctness and accuracy of color, please provide
100% scale. Images should be in CMYK. We accept RGB and Spot Color DHL. We accept files on CD-ROM. a proof of your ad.
files and images, but we must convert them to CMYK, which will slightly We accept contract proofs. The contract proof is a color proof that is
affect the color. Submitting files electronically looked on as a contract between the printer and client as the final proof
» When emailing artwork please keep in mind that our email is before going to press. Currently the de facto standard for a contract proof
INDESIGN CS6 OR LOWER
limited to 10MB per email (including your attachments). Use file is a Matchprint or laminate proof although some high-end digital proofs
Please include all fonts and images used.
compressing programs like StuffIt or ZIP to lower the size of your files. are considered good enough to accurately predict color from the press.
PDF FILES
» If the file size is over 32 MB, we recommend the files be sent » A contact proof is not the same as a contract proof (unless it’s a typo).
When creating a PDF use the PDF/X1a:2001 setting.
ILLUSTRATOR CS6 OR LOWER to traffic@westernartcollector.com through a file sharing » The contract proof is the one that says to the printer “Everything looks
Please save image as an .eps file. Convert fonts to outlines. website such as www.WeTransfer.com, www.hightail.com or good, let’s go to press.”
PHOTOSHOP FILES www.dropbox.com. If you cannot provide a contract proof, we can accept a color target. A
Please save image as a .psd, .tiff or .eps file. Include all fonts used. color target is any printout of the ad or image(s) in the ad that you are
happy with, which we can use to verify color. We cannot guarantee an
TIP: When using BLACK as your background color, create a “Rich exact match, but we will make every effort to match the color target.
Black” by using the following percentages: 30C, 20M, 20Y, 100K. Color adjustments can only be made to workable files that include all
high-res images and fonts.
Attn: If a color calibrated proof is not provided with 4-color ads, the
publication cannot be held responsible for correctness of color.
Ad Sizes SPREAD WIDTH HEIGHT HALF PAGE WIDTH HEIGHT
Bleed 16.75" 11" Horizontal 7.125" 4.77"
BLEED: This area will be Trimmed 16.5" 10.75" Vertical 3.46" 9.75"
trimmed off when printed.
1/4 Live Area* 16" 10.25"
TRIM: This is the size of the
ad once the Bleed has been FULL PAGE WIDTH HEIGHT QTR. PAGE WIDTH HEIGHT
Full Page Ad trimmed.
1/2 V Bleed 8.5" 11" 3.46" 4.77"
LIVE AREA: Keep any
important elements of the Trimmed 8.25" 10.75"
advertisement within this
Amendments
1/2 H area to be certain that those Live Area 7.25" 10.25" Any amendments required to your file at plate
elements are not too close stage will incur an additional charge.
to the gutter, in jeopardy of
getting trimmed, etc. * Text should fall within the Full Page live area width for each page.
Need assistance creating Having trouble submitting your advertisement?
your advertisement? We can help. At Western Art Collector we strive to make the process of submitting your advertisement as easy and
Call our Advertising Department to inquire about smooth as possible. Feel free to contact our Advertising Traffic Department to help with any questions you may have.
our affordable design services. (866) 619-0841 Please email us at traffic@WesternArtCollector.com
P. 7 P.O. Box 2320 Scottsdale, AZ 85252-2320 • Tel: 866-619-0841 • Fax: 480-425-0724 • coordinator@westernartcollector.com • www.WesternArtCollector.com
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