2021 Media Kit SPENDING POWER - More than $80 billion per year available in the CA public schools network - California School Boards Association
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SPENDING POWER
More than $80 billion
per year available in the CA
public schools network
2021 Media Kit
California’s public education decision
makers are here. Are you?
CSBA Publications
Advertising Opportunities
Welcome
The California School Boards Association is a collaborative group of virtually all of the state’s more than 1,000 school
districts and county offices of education. CSBA brings together school governing boards and their districts and county
offices of education on behalf of California’s children. Touting a reach of more than 7,500 school board members,
administrators, business officials, state legislators, site administrators and facilities managers in California, our
publications’ reach is unmatched. Our readership spends more than $80 billion annually to equip, maintain and operate
thousands of schools for more than six million schoolchildren in California.
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Our quarterly magazine provides in-
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America’s Futur
issues, showcasing what works at the
local level while providing state and BABY
BUST
national perspectives. Our commentaries The Surprising Truth about Human Trafficking, 34 | State Superintendent candidates take on California’s complex education issues, 44
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hand observations about current events in
education and the impacts and implications
for public school governance. California
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What you need to know
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School page 6 » Opportunity knocks for school funding
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Celebr 5
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Recogn into law by Gov. Gavin Newsom What’s Ins
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President ine forstressed the call “There’s no reason for the 5th » An overviewWith SB
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programs, world to be 45th or 46th in Public publ
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Francisco 10 Public Instruction Tony Thurmond
State” to CEO and agreeing a key role in educ additiona Legal,fight for it,” sheosal said. “We’re
would
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digital versions and past issues of
their view osition 98
fund asts and CSBA and its bers and ent base the financial Dana Dean Instruction Tony Thurmond was quoted in a author CSBA’s with a key » Stand
cial forec mblymem the curr iving County President on School News.
California and charter recomme ing stron rds prog
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school sing subj lls mus ing is inadequa are the bare minGordon,
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other pres shortfa . 98 n District board member and long-time educator. the 5th wealthiest economy in the world to be of appe boards of educ e the authority proposed ioner to the bill 10
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ding fund Kevi als and ation would
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Education 98 dolla
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By advertising in CSBA publications, you are reaching a highly credible
and focused target audience who values CSBA as a trusted resource.
2 CSBA 2021 Media Kit
CSBA Publications
Editorial Calendar
California Schools (quarterly magazine)
Issue Space Reservations due Ad submissions due Publish dates
Winter 2020 September 25, 2020 October 9, 2020 December
Spring 2021 February 22, 2021 March 8, 2021 April
Summer 2021 April 19, 2021 May 3, 2021 June
Fall 2021 July 21, 2021 August 3, 2021 September
Winter 2021 September 24, 2021 October 8, 2021 December
California School News (monthly* newsletter)
Issue Space Reservations due Ad submissions due Publish dates
October 2020 September 4, 2020 September 18, 2020 Mid-month
November 2020 October 2, 2020 October 16, 2020
January 2021 December 4, 2020 December 18, 2020
February 2021 January 4, 2021 January 18, 2021
March 2021 February 3, 2021 February 18, 2021
April 2021 March 5, 2021 March 19, 2021
May 2021 April 5, 2021 April 16, 2021
June 2021 May 4, 2021 May 18, 2021
July 2021 June 4, 2021 June 18, 2021
August 2021 July 2, 2021 July 16, 2021
September 2021 August 3, 2021 August 17, 2021
October 2021 September 3, 2021 September 17, 2021
November 2021 October 4, 2021 October 18, 2021
* No publication in December
CSBA 2021 Media Kit 3
2021 Rate Card
Size/Position 1x rate 2x rate 4x rate
Newsletter 1/3 page ad $765 $710 $635
Newsletter 1/16 page ad $523
Magazine Advertorial $3,800 – spread
$1,900 – single
Magazine Full Page $1,510 $1,420 $1,255
Magazine 2/3 $1,225 $1,135 $1,015
Magazine 1/2 $915 $850 $770
Magazine 1/3 $765 $710 $635
Inside Cover $1,900 $1,765 $1,580
Back Cover $2,530 $2,410 $2,200
Please defer to the benefit guide for special discount rates for affiliate status.
Frequency discounts:
Advertising must be inserted within one year of first insertion to earn the 2x or 4x
frequency rate discount. Frequency rates may also be earned by running two or four
advertisements in the same issue(s). Different size ads may be combined to earn frequen-
cy discounts in a contract year. Credits earned by increasing frequency during a contract
year will apply to future billing for space. No cash rebate will be made.
4 CSBA 2021 Media Kit
Mechanical Specs
California Schools Magazine (max. ink density 200%) 0.125”
0.25”
Format Trim (WxH) Bleed Total size (WxH)
0.125”
0.125”
A B
0.25”
0.25”
18”x 11” 9”x 11”
A Spread 18”x11” 0.125" 18.25”x11.25”
SAFE AREA 0.25”
B Full page 9"x11” 0.125” 9.25”x11.25” BLEED 0.125”
C Full page image 7.8125"x 9.75” – –
D 2/3 page vertical 5.125"x 9.8125” – – C D
E
E 1/2 page horizontal 7.8125"x 4.8125” – –
F 1/2 page island 5.125"x 6.6875” – –
G 1/3 page horizontal 7.8125"x 3.3125” – –
H
H 1/3 page vertical 2.5"x 9.8125” – – F
G
California Schools Newsletter (max. ink density 200%) I
Format Trim (WxH) Bleed Total size (WxH)
I 1/16 page 3.5”x 1.75” – –
J
J 1/3 page 7.875"x 3.125” – –
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Body copy between 525-600 words (1,225 Send your electronic file to us in a copy of our terms and
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photo and one company or product logo. please complete our advertising
If smaller than 5MB, email file to
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businessaffiliates@csba.org.
businessaffiliates@csba.org.
For instructions on uploading larger For additional questions,
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Press-quality PDF (with bleeds when For advertorials, please submit MS at 916-669-3275.
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fonts to outlines. in JPG, TIFF or PSD format. Logos
accepted in vector format ONLY.
CSBA 2021 Media Kit 5
Advertising Contract
California Schools Advertising Contract » The publisher reserves the right to cancel or reject any advertising.
This contract will authorize CSBA to run our advertising in the following » The publisher reserves the right to identify as “advertisement”
issues of California Schools: any ads that appear in the magazine.
» The publisher reserves the right to hold advertiser and/or its
Magazine Ad type Cost Vertical, Horizontal advertising agency jointly and severally liable for such monies as
(see chart on pg. 5) Bleed are due and payable to publisher.
» The publisher is not responsible for errors in key numbers. All
Winter 2020 V❑ H❑ B❑
advertisements are accepted and published by the publisher upon
the representation that the agency and advertiser are authorized
Spring 2021 V❑ H❑ B❑ to publish the entire contents and subject matter thereof.
» Advertiser and agency agree to indemnify and save the publisher
Summer 2021 V❑ H❑ B❑
harmless from any loss or expense arising out of publication
of such advertisements, including, without limitation, those
Fall 2021 V❑ H❑ B❑ resulting from claims or suits for libel, violation of rights of
privacy, plagiarism or copyright infringement.
Winter 2021 V❑ H❑ B❑
» Publisher’s liability for any error will not exceed the cost of space
occupied by such error.
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