2021 MEDIA KIT - energynews.co.nz - Energy News

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2021 MEDIA KIT - energynews.co.nz - Energy News
2021 MEDIA KIT

   energynews.co.nz
2021 MEDIA KIT - energynews.co.nz - Energy News
2021

About
Launched in 2008, Energy News is
New Zealand’s daily online news
and information service for the
energy sector.
                                                Steve Rotherham                          Eamon Rood
Energy News is a subscription-                 Editor, Energy News              Senior Journalist, Energy News
based website. Its independent
editorial and research teams host      steve.rotherham@freemanmedia.co.nz​     eamon.rood@freemanmedia.co.nz​
daily news, executive interviews,                  +64 21 477 572                      +64 21 846 259
opinions and commentary.
Energy News informs readers and        Steve grew up in Christchurch but     Eamon has worked as a business
assists high-level decision making     spent most of his career in           journalist for several years. He
around trends, projects and            Australia. He is a former editor of   previously worked for Newsroom.
regulations influencing the sector.    Perth-based online publication        He has a BA in political science,
                                       PetroleumNews.net (now known          international relations and
A daily eNewsletter is sent directly   as Energy News Bulletin). He has      philosophy from Victoria
to reader’s inbox.                     also held corporate                   University of Wellington.
Energy News hosts a suite of           communications roles with the
information resources including        Australian Petroleum Production &
two large databases of sector          Exploration Association and the
participants and energy resources.     Australian Automobile Association.

Freeman
The publisher of Energy News is
Freeman Media trading as
Freeman. The company is an
experienced information services
provider to the New Zealand                      Greta Yeoman                          Gavin Evans
corporate community and was                  Journalist, Energy News                   Group Editor
established in 2002 by Matt
                                        greta.yeoman@freemanmedia.co.nz​      gavin.evans@freemanmedia.co.nz​
Freeman.                                                                               +64 27 433 5845
                                                 +64 22 165 3560
Freeman specialises in online
                                                                             Gavin started his career with the
subscription news and information      Greta grew up in Christchurch and     Evening Post in Wellington in
services for specific business         has worked as journalist in           1987. He has spent the past 27
sectors, publishing a range of         Dunedin, Timaru and Wellington.       years in financial journalism, first
reports and maps, and running key      She studied at Aoraki Polytechnic     with the NZ Press Association, and
industry events.                       and also has a background in          then Bloomberg News, Energy
To learn more, visit                   documentary filmmaking.               News and BusinessDesk prior to his
freemanmedia.co.nz                                                           current appointment.

                                            insideresources.co.nz
                                              energynews.co.nz
2021 MEDIA KIT - energynews.co.nz - Energy News
2021

Subscribers by category
                          2% 1%

                         3%
                    3%
               4%                                                   Generator/retailer
          5%                                                        Transmission and distribution
                                                       33%          Government/public bodies
                                                                    Oil and gas
     5%
                                                                    Consultants
                                                                    Service providers
    6%                                                              Professional services
                                                                    Equipment
                                                                    Education
       8%
                                                                    Other
                                                                    Energy users
                                             16%                    Finance
                    14%

Audience
Energy News has a core of dedicated business to business      Decision-makers read Energy News
readers and subscribers from New Zealand organisations
spanning the electricity, oil and gas, petroleum and          312 organisations subscribe
alternative energy industries, who visit the site more than
4500 times weekly.                                            4381​ newsletter subscribers
                                                              Average time spent per session: 4.06 minutes reading 2.7
Energy News content is highly targeted, and our               stories per visit*
subscribers access editorial content, interviews, blogs,      Daily eNewsletter delivered to 4381 subscribers
factfiles.
                                                              * Google Analytics
The daily eNewsletter drives busy professionals to the
website with headlines and teaser articles to drive click-
throughs.

                                                insideresources.co.nz
                                                  energynews.co.nz
2021 MEDIA KIT - energynews.co.nz - Energy News
Daily eNewsletter
                           Ad specification, layout &
                           weekly prices
                            eNewsletter Top Banner
                            $800+gst per week
                            Size: 1520 X 240 pixels high
                            File type: Static gif, png, jpeg

                            eNewsletter Banner 2
                            $600+gst per week
                            Size: 1520 X 240 pixels high
                            File type: Static gif, png, jpeg

                   Publication
                   • Ads run for a week Monday 10am to
                     Monday 10am
                   • Deadline for completed ad artwork is
                     Wednesday prior to publication
                   • Ads on daily eNewsletter are static -
                     ads on news website are animated
                   • Always check availability as we sell out

                  eNewsletter Banner 3
                  $550+gst per week
                  Size: 1520 X 240 pixels high
                  File type: Static gif, png, jpeg

                  eNewsletter Banner 4-6
                  $500+gst per week
                  Size: 1520 X 240 pixels high
                  File type: Static gif, png, jpeg

                   File sizes & settings
                   • Please optimise ad files. Set resolution
                     to 72ppi and limit to 100kb file size
                   • Ad display size is shown at 50% of the
                     artwork size settings
                   • Discuss ad requirements with our
                     advertising design team

                 eNewsletter Bottom Banner
                 $400+gst per week
                 Size: 1520 X 240 pixels high
                 File type: Static gif, png, jpeg

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  energynews.co.nz
2021 MEDIA KIT - energynews.co.nz - Energy News
Website
                                                                            Ad specification,
                                                                            layout & weekly
                                                                            prices
                                                                            Big Web Banner
                                                                            $600+gst per week
                                                                            Size: 1520 X 240 pixels high
                                                                            File type: animated gif

                                                                            Skyscraper
                                                                            $450+gst per week
                                                                            Size: 320 X 1200 pixels high
                                                                            File type: animated gif

                                                                            Web Tile
                                                                            $450+gst per week
                                                                            Size: 600 X 500 pixels high
                                                                            File type: animated gif

                                                                            Sponsored Link
                                                                            $150+gst per week,
                                                                            $3500+gst annually
                                                                            Size: 300 X 200 pixels high
                                                                            File type: animated gif

Media kit pricing is for casual advertisers.             Advertising enquiries
Annual advertisers attract significant                   jeannie.stirling@freemanmedia.co.nz or
discounts and benefits                                   +64 22 105 6807

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                                         energynews.co.nz
2021 MEDIA KIT - energynews.co.nz - Energy News
2021

Sponsored Content
Providing Sponsored Content or a White Paper article on Energy News is an opportunity to position your brand as a
strategic player in the energy sector. Your product or service will be featured alongside the latest industry news,
analysis and commentary on topics of great importance to your target audience, in a premium environment.
Each block of Sponsored Content or White Paper runs for a month (four weeks) on the website and is promoted in
the daily eNewsletter.
Clients are responsible for providing factual text limited to 1000 words with images, videos and links.
Energy News has a publishing limit of three Sponsored Content, and three White Paper articles at any given time, so
please check availability, and book in advance.
It is highly recommended that Sponsored Content and White Papers are supported by an on-going advertising
campaign, which would include website and newsletter advertising.

 Rates                                                               Enquiries
 1 Block               $2000+gst                                     Please contact us for deadlines, advertising
                                                                     rates and information:
 3 Blocks              $5000+gst
                                                                     jeannie.stirling@freemanmedia.co.nz
 5 Blocks              $8000+gst

                                                 energynews.co.nz
2021 MEDIA KIT - energynews.co.nz - Energy News
Contacts
​Jeannie Stirling                                          Ellen Gilchrist
 Advertising                                               Media Co-ordinator
 jeannie.stirling@freemanmedia.co.nz​                      ellen@marketingsolution.co.nz​
 +64 22 105 6807​

Steve Rotherham                                            Matt Freeman
Editor                                                     Publisher
steve.rotherham@freemanmedia.co.nz​                        matt.freeman@freemanmedia.co.nz​
+64 21 477 572                                             +64 27 471 1113

Gavin Evans                                                Taylor Mundy
Group Editor                                               Subscriptions
gavin.evans@freemanmedia.co.nz​                            taylor.mundy@freemanmedia.co.nz​
+64 27 433 5845                                            +64 21 149 2092

                                                                           Published by​

                                                                     www.freemanmedia.co.nz

                                                                     L11, Morrison Kent House​
                                                                          105 The Terrace​
                                                                           PO Box 24349​
                                                                     Wellington, New Zealand​

                                        energynews.co.nz
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