2021 MEDIA KIT - energynews.co.nz - Energy News
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2021 About Launched in 2008, Energy News is New Zealand’s daily online news and information service for the energy sector. Steve Rotherham Eamon Rood Energy News is a subscription- Editor, Energy News Senior Journalist, Energy News based website. Its independent editorial and research teams host steve.rotherham@freemanmedia.co.nz eamon.rood@freemanmedia.co.nz daily news, executive interviews, +64 21 477 572 +64 21 846 259 opinions and commentary. Energy News informs readers and Steve grew up in Christchurch but Eamon has worked as a business assists high-level decision making spent most of his career in journalist for several years. He around trends, projects and Australia. He is a former editor of previously worked for Newsroom. regulations influencing the sector. Perth-based online publication He has a BA in political science, PetroleumNews.net (now known international relations and A daily eNewsletter is sent directly as Energy News Bulletin). He has philosophy from Victoria to reader’s inbox. also held corporate University of Wellington. Energy News hosts a suite of communications roles with the information resources including Australian Petroleum Production & two large databases of sector Exploration Association and the participants and energy resources. Australian Automobile Association. Freeman The publisher of Energy News is Freeman Media trading as Freeman. The company is an experienced information services provider to the New Zealand Greta Yeoman Gavin Evans corporate community and was Journalist, Energy News Group Editor established in 2002 by Matt greta.yeoman@freemanmedia.co.nz gavin.evans@freemanmedia.co.nz Freeman. +64 27 433 5845 +64 22 165 3560 Freeman specialises in online Gavin started his career with the subscription news and information Greta grew up in Christchurch and Evening Post in Wellington in services for specific business has worked as journalist in 1987. He has spent the past 27 sectors, publishing a range of Dunedin, Timaru and Wellington. years in financial journalism, first reports and maps, and running key She studied at Aoraki Polytechnic with the NZ Press Association, and industry events. and also has a background in then Bloomberg News, Energy To learn more, visit documentary filmmaking. News and BusinessDesk prior to his freemanmedia.co.nz current appointment. insideresources.co.nz energynews.co.nz
2021 Subscribers by category 2% 1% 3% 3% 4% Generator/retailer 5% Transmission and distribution 33% Government/public bodies Oil and gas 5% Consultants Service providers 6% Professional services Equipment Education 8% Other Energy users 16% Finance 14% Audience Energy News has a core of dedicated business to business Decision-makers read Energy News readers and subscribers from New Zealand organisations spanning the electricity, oil and gas, petroleum and 312 organisations subscribe alternative energy industries, who visit the site more than 4500 times weekly. 4381 newsletter subscribers Average time spent per session: 4.06 minutes reading 2.7 Energy News content is highly targeted, and our stories per visit* subscribers access editorial content, interviews, blogs, Daily eNewsletter delivered to 4381 subscribers factfiles. * Google Analytics The daily eNewsletter drives busy professionals to the website with headlines and teaser articles to drive click- throughs. insideresources.co.nz energynews.co.nz
Daily eNewsletter Ad specification, layout & weekly prices eNewsletter Top Banner $800+gst per week Size: 1520 X 240 pixels high File type: Static gif, png, jpeg eNewsletter Banner 2 $600+gst per week Size: 1520 X 240 pixels high File type: Static gif, png, jpeg Publication • Ads run for a week Monday 10am to Monday 10am • Deadline for completed ad artwork is Wednesday prior to publication • Ads on daily eNewsletter are static - ads on news website are animated • Always check availability as we sell out eNewsletter Banner 3 $550+gst per week Size: 1520 X 240 pixels high File type: Static gif, png, jpeg eNewsletter Banner 4-6 $500+gst per week Size: 1520 X 240 pixels high File type: Static gif, png, jpeg File sizes & settings • Please optimise ad files. Set resolution to 72ppi and limit to 100kb file size • Ad display size is shown at 50% of the artwork size settings • Discuss ad requirements with our advertising design team eNewsletter Bottom Banner $400+gst per week Size: 1520 X 240 pixels high File type: Static gif, png, jpeg insideresources.co.nz energynews.co.nz
Website Ad specification, layout & weekly prices Big Web Banner $600+gst per week Size: 1520 X 240 pixels high File type: animated gif Skyscraper $450+gst per week Size: 320 X 1200 pixels high File type: animated gif Web Tile $450+gst per week Size: 600 X 500 pixels high File type: animated gif Sponsored Link $150+gst per week, $3500+gst annually Size: 300 X 200 pixels high File type: animated gif Media kit pricing is for casual advertisers. Advertising enquiries Annual advertisers attract significant jeannie.stirling@freemanmedia.co.nz or discounts and benefits +64 22 105 6807 insideresources.co.nz energynews.co.nz
2021 Sponsored Content Providing Sponsored Content or a White Paper article on Energy News is an opportunity to position your brand as a strategic player in the energy sector. Your product or service will be featured alongside the latest industry news, analysis and commentary on topics of great importance to your target audience, in a premium environment. Each block of Sponsored Content or White Paper runs for a month (four weeks) on the website and is promoted in the daily eNewsletter. Clients are responsible for providing factual text limited to 1000 words with images, videos and links. Energy News has a publishing limit of three Sponsored Content, and three White Paper articles at any given time, so please check availability, and book in advance. It is highly recommended that Sponsored Content and White Papers are supported by an on-going advertising campaign, which would include website and newsletter advertising. Rates Enquiries 1 Block $2000+gst Please contact us for deadlines, advertising rates and information: 3 Blocks $5000+gst jeannie.stirling@freemanmedia.co.nz 5 Blocks $8000+gst energynews.co.nz
Contacts Jeannie Stirling Ellen Gilchrist Advertising Media Co-ordinator jeannie.stirling@freemanmedia.co.nz ellen@marketingsolution.co.nz +64 22 105 6807 Steve Rotherham Matt Freeman Editor Publisher steve.rotherham@freemanmedia.co.nz matt.freeman@freemanmedia.co.nz +64 21 477 572 +64 27 471 1113 Gavin Evans Taylor Mundy Group Editor Subscriptions gavin.evans@freemanmedia.co.nz taylor.mundy@freemanmedia.co.nz +64 27 433 5845 +64 21 149 2092 Published by www.freemanmedia.co.nz L11, Morrison Kent House 105 The Terrace PO Box 24349 Wellington, New Zealand energynews.co.nz
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