2021 MEDIA KIT - Beyond media - St. Joseph Communications
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2021 MEDIA KIT
Beyond media.
media.
2021 MEDIA KIT 2
MEET SJC MEDIA
Châtelaine is published by SJC Media, the largest Canadian publisher of trusted brands that
serve communities of loyal fans, which can be leveraged by our advertising partners.
We produce best-in-class content through our premium print, digital and social pillars. Our
reach extends coast to coast, touching more than 17.9 million Canadians through our
portfolio of national and local media brands, allowing advertisers to reach and engage with
Canada's most sought-after consumers.
We connect to our influential and discerning audiences through trusted, entertaining,
empowering, innovative, authentic and inclusive journalism and storytelling.
As a media company for the future, with a remarkable past, we strive to be as diverse and
inclusive as the communities we serve.
We are beyond content.
We are SJC Media.
media.
2021 MEDIA KIT 3
ABOUT
CHÂTELAINE
Developed expressly by and for Quebec
women, celebrating the region’s unique
EDITOR’S
heritage and cultural vibrancy.
MESSAGE
With an audience nearing one-million, Châtelaine is French Canada’s
premier brand for women, developed expressly by and for Quebec
women. We take pride in celebrating the region’s unique heritage
and cultural vibrancy.
Châtelaine has been elevating the voices
of women, fighting their battles and
Our award-winning content extends from food, style and home celebrating their successes for six decades.
decor to politics, health and relationships. We deliver must-read More than ever, women are looking for
features, personal stories, creative ideas and practical tips to help balance between family, work and their
French Canadian women make the most of their full and busy lives. personal lives. We are here to share
And, with specific focus on meeting our readers on whatever insights, solutions and forums for
platform they're on, we’re serving up more cutting-edge reporting, discussion. There's an ongoing
fashion and beauty solutions, wellness advice, and easy, delicious conversation between us and our readers.
recipes from our trusted kitchen than ever before.
We are an ally for women.”
—Johanne Lauzon
media. Editor-in-Chief
2021 MEDIA KIT 4
CIRCULATION AVERAGE AUDIENCE
60,360+
per issue
902,442+
per month (print & digital) MEET OUR
Readers pick up the same
issue an average of FR.CHATELAINE.COM AUDIENCE
3.2X UNIQUE VISITORS
Reach the almighty Canadian woman
69%
364,200+ through Châtelaine. She’s educated,
per month informed, and engaged.
31% TOTAL VIEWS
AVERAGE HHI
1,192,000+ Compared to the average Canadian, Châtelaine
per month readers are:
$70,284+ ACCESS POINTS
EDUCATION 33% 16% 51%
76% more likely to spend $100+/Month on
78% cosmetics.
Desktop Tablet Mobile
Have a college diploma or
higher
SOCIAL MEDIA
168,500+
102% more likely to spend $100+/Month on
women’s clothing
AVERAGE AGE
48
Followers
106K+ 10.5K+
39% more likely to purchase a product they see
advertised.
18K+ 34K+
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), Canada Only.
2021 MEDIA KIT 5
IN EVERY ISSUE
SOCIETY
In-depth stories that address essential topics of
interest to women.
HEALTH
Everything to take better care of yourself and others.
OUR
FOOD
Delicious recipes for everyday meals or big events.
STYLE
CONTENT
Affordable looks to spruce up your wardrobe without
breaking the bank
BEAUTY
New products – for the body, face and hair – are
featured, as well as expert tips to simplify your
everyday beauty routine.
HOME
Inspiring decor ideas to transform and improve your
home environment.
EVERYDAY LIVING
The questions we all ask ourselves… and
reliable answers.
2021 MEDIA KIT 6
WHAT WE OFFER
We’ll help tailor your campaign to one (or all) of our robust media channels, whether 364K+
it’s a print magazine ad delivered to the home of a devoted Châtelaine subscriber, or
digital custom content amplified across fr.chatelaine.com and our social channels.
Unique
Visitors
Monthly 692K+
PRINT Readers
Per Issue
DIGITAL
SOCIAL
BRANDED CONTENT
EVENTS
168K+
Social
Followers
media.
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), Canada Only.
7
PRINT
PUBLISHING CALENDAR
ISSUE SPACE CLOSE MATERIAL CLOSE IMPACT DATE ON-SALE DATE
March/April 2021 Jan 28 Feb 3 Feb 25 Mar 5
Wellness SIP Feb 25 Mar 3 ––– Apr 2
May/June 2021 Mar 25 Mar 31 Apr 22 Apr 30
July/August 2021 May 20 May 26 Jun 17 Jun 25
September/October 2021 Jul 22 Jul 28 Aug 19 Aug 27
November/December 2021 Sep 30 Oct 6 Oct 21 Nov 5
January/February 2022 Nov 25 Dec 1 Dec 23 Dec 31
RATES
FREQ. % FULL- IFC
DPS OBC IBC 1/2 PAGE 1/3 PAGE
DISC. DISCOUNT PAGE SPREAD
1X - $10,200 $17,850 $12,750 $11,220 $22,313 $6,630 $4,590
3X 25% $7,650 $13,388 - - - $4,973 $3,443
6X 35% $6,630 $11,603 - - - $4,310 $2,984
media.
2021 MEDIA KIT 8
fr.chatelaine.com
DIGITAL LEADERBOARD
DISPLAY ADS
We offer a variety of AD UNITS DEVICES RATES
premium advertising Big Box (300x250) Desktop, Tablet, Mobile $20/CPM
placements across Leaderboard (728x90) Desktop, Tablet $20/CPM
fr.chatelaine.com. Our ad BIG
Double Big Box (300x600) Desktop, Tablet $25/CPM
units are strategically BOX
positioned to maximize Pushdown (970x66) Desktop, Tablet $25/CPM
visibility and engagement Mobile Banner (320x50) Mobile $20/CPM
for advertisers. Mobile Banner HD (640x100) Mobile $20/CPM
Video Desktop, Tablet, Mobile $40/CPM
HOMEPAGE TAKEOVER (POE)
Looking for maximum AD UNITS DEVICES RATES
impact? This opportunity Big Box (300x250) Desktop, Tablet, Mobile
offers advertisers 100% Leaderboard (728x90) Desktop, Tablet
share of voice and
Double Big Box (300x600) Desktop, Tablet
averages 14K daily
impressions on the Pushdown (970x66) Desktop, Tablet
$1,000/Day
homepage and most Super Leaderboard (970x90) Desktop, Tablet
other points of entry. Wallpaper Desktop, Tablet
Mobile Banner (320x50) Mobile
Mobile Banner HD (640x100) Mobile
media.
2021 MEDIA KIT 9
DIGITAL
NEWSLETTERS
Target your message to a highly loyal and receptive audience. Our
44% NEWSLETTER
Châtelaine newsletters are distributed daily to an opt-in list of AVERAGE
subscribers. OPEN RATE
EBLAST
NEWSLETTERS FREQUENCY AD UNITS SUBSCRIBERS OPEN RATE RATES
Châtelaine Daily Daily (Mon-Tue, Fri-Sun) Big Box 33,300+ 44% $1,700
BIG
DEDICATED EBLAST
Our eblast list is comprised of subscribers who have opted to receive
36% BOX
communications from Châtelaine partners. Engage this audience with an AVERAGE
e-blast designed specifically for your event, promotion or product OPEN RATE
sampling offer. BIG
BOX
AD UNITS SUBSCRIBERS OPEN RATE RATES
CUSTOM 17,000+ 36% $3,400
media.
10
SOCIAL
With a combined following of 168.5K+, Châtelaine is no stranger to social media. We know
how to engage our followers on every platform that matters. In 2020, Châtelaine Facebook
content reached more than 2.7M people, and generated over 873K engagements (including
reactions, comments, shares and clicks).
PLATFORM AUDIENCE RATES
Facebook 106,000+ $1,500/Post
Instagram 18,000+ $1,500/Post
Twitter 34,000+ $1,500/Post
873K+
FACEBOOK
ENGAGEMENTS
IN 2020
media.2021 MEDIA KIT 11
BRANDED CONTENT
Storytelling is what we do, and we’d love to help tell your brand’s story. Our
iconic media brands craft stories that resonate with Canadians, and our new
branded content studio will lend that same editorial expertise to creating
content that elevates your brand.
CUSTOM CONTENT
• Best for marketers with a specific message or theme in mind, with less flexibility to align with
editorial recommendations
• Voice, look and feel of the content itself will differ from the brand’s style
INTEGRATED EDITORIAL
• Best for advertisers looking for editorial recommendations on how to most effectively and
authentically integrate into our content
• Voice, look and feel of the content will match the brand’s style
media.
*Integrated editorial subject to approval2021 MEDIA KIT 12
BRANDED CONTENT CASE STUDY
My style, my comfort, in partnership with Tena
X
To remove the stigma around female incontinence, we created what at first glance appears to be a fashion shoot
with style inspiration for different parts of your day. But a surprise is revealed: the model is wearing Tena
incontinence underwear in every frame. Not only is she busting stigma by radiating confidence, but the photos
clearly illustrate the product’s invisibility under even form-fitting clothing.
media.2021 MEDIA KIT 13
ALWAYS-ON BRANDED
CONTENT POSSIBILITIES SPECIAL ISSUE
HOLIDAY 2021
Your guide to a stress-free season
BEAUTY LAB SEAL
Stand-alone beauty product coverage + seal,
powered by reader reviews.
VIE PRATIQUE
How to make everyday life just a little easier, including with new
products and services.
SPONSORED SHOPPABLE CONTENT
Editor-curated product picks with shoppable links.
media.14
SIGNATURE &
CUSTOM EVENTS
Whether it’s sponsoring one of our signature events or working with us to
celebrate a public or private special initiative, our virtual/live events provide
excellent value, reach and return. All-inclusive, customized programs can be as
simple as RSVP management from start to finish, or as grand as securing top
vendors, branding/signage, photography, entertainment and more.
MARKETING, AWARENESS & REACH
• We manage the promotional campaign, invites, ticketing (if required), RSVPs and production
of all assets; as well as targeted invitations or deployment of a promotional campaign across
our robust print, digital and/or social channels.
CONTENT & POST EVENT COVERAGE
• Social coverage during the event with the option to have an editor on-site to co-host,
participate in a panel or curate content.
• Opportunity for print, digital and/or social post-event coverage.
media.CONTACT US
media.
Beyond media.
Lynn Chambers Terry Smith Tracy Miller
SVP, Revenue Director, Customer Success Managing Director, Sales
lynn.chambers@stjoseph.com terry.smith@stjoseph.com tracy.miller@stjoseph.com
+1 647 273 8583 +1 519 835 2836 +1 416 575 7561
SJC Media
15 Benton Rd.
North York, ON
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