2021 MEDIA DATA Airport Media | Poster - stroeer.de
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(Digital) Out-of-Home – Where Life Happens ...and right where people are out and about. With around 300,000 advertising spaces and therefore a constant visual presence in the cityscape, we are one of Germany's leading out-of-home advertising companies and offer outstanding reach maximisation in the shortest possible time. Our OOH portfolio includes all media in public spaces – from classic posters to exclusive advertising rights at railway stations and gigantic posters created by blowUp media. Our digital products, including screens at railway stations in shopping malls, on busy streets and in pedestrian zones, are also attention-grabbing advertising options. Are you looking for the ideal medium for communicating your campaign out-of-home? We are bound to have the right format for each of your advertising objectives. Please refer to our media data for a concise and comprehensive summary of the most important information, locations and prices of our out-of-home advertising at a glance. Find out all about... Photo: AdobeStock_179255326©Mirko. 2
Charismatic High- flyer With Airport Media, you can reach a broad target group at the high footfall touchpoint airport. Stage your brands – and /or product message – on up to three top- class advertising mediums and reach business travellers and holiday makers, as well as visitors, people picking up travellers and a high number of airport staff. Through optimum placement at the access roads to the terminals, motorway slip roads and car parks, you can attract the attention of your target group in a very uncomplicated and direct way. Utilise the exclusive advertising medium networks (Billboards bookable individually) and become a high-flyer. 4
Four Strong Arguments for Airport Media Airport Media represent a stylish presentation in an exclusive ambience. Out-of-home advertising in an environment frequented by attractive target groups. Top focus media that achieve high reach values. Ideal opportunity for engaging with specific target groups. 5
Airport Media at a Glance Exclusive advertising medium networks on the access roads to selected airports (terminals, motorway slip roads, car parks) Individual or network bookings Poster delivery lead time: Products/formats: Five days (Billboard), ten days Mega-Light (9m²), City-Light-Poster (City-Light-Poster and Mega-Light) (2m²) and Billboard (9m²) before display Booking intervals: Billboard ten or eleven days, City-Light-Poster and Mega-Light seven days Bookable at selected airports 6
City-Light-Poster Prices Spaces/ Space price/ Network price/ City network day in EUR week in EUR Dortmund1 6 17.10 718.20 Dresden 13 14.80 1,346.80 Kassel 8 14.60 817.60 Köln/Bonn 37 35.50 9,194.50 Stuttgart 24 26.00 4,368.00 1 Prices 2021. See chart "Important Information" for footnote 1. 7
Mega-Light Prices Spaces/ Space price/ Network price/ City network day in EUR week in EUR Dresden 3 89.65 1,882.65 Köln/Bonn 7 133.20 6,526.80 München 14 133.20 13,053.60 Münster 4 70.40 1,971.20 Osnabrück 3 70.40 1,478.40 Stuttgart 10 115.80 8,106.00 2 Prices 2021. See chart "Important Information" for footnote 1. 8
Billboard Prices Price per day in EUR City Spaces illuminated Dortmund 11 12.70 – 13.70 3 Prices 2021. See chart "Important Information" for footnote 1. 9
Important Information Airport Media FOOTNOTE 1 Our advertising mediums are lit or illuminated at the latest from dusk onwards, depending on the season and the respective lighting conditions. In some cases, 1 Offer is marketed via DERG Vertriebs GmbH. they may also be switched off at night. GENERAL INFORMATION Please note that the posters must be delivered ready for display. Availability subject to prior sale. Scrolling message light boxes usually hold two to three posters. All prices stated are net of the value added tax legally applicable at the date of TECHNICAL PRODUCT INFORMATION performance. See the respective product information sheet for more details regarding the A minimum order value of €500.00 net per order applies. technical specifications. Prices related to technical costs are listed on the price sheet. You can find both in the lower download section under: All of the information stated applies subject to installation and removal of spaces, price changes and errors and omissions. https://www.stroeer-direkt.de/nc/werbemedien/kategorie/plakatmedien/produkt/city- light-poster.html The campaign advertising agreement general terms and conditions apply to short- term advertising campaigns (minimum term less than six months); the long-term https://www.stroeer- advertising agreement general terms and conditions apply to long-term advertising direkt.de/nc/werbemedien/kategorie/plakatmedien/produkt/mega-light-net.html agreements: https://www.stroeer.de/nc/aussenwerbung/buchung/agb.html https://www.stroeer- PRODUCT-SPECIFIC INFORMATION direkt.de/nc/werbemedien/kategorie/plakatmedien/produkt/grossflaeche.html In München, we charge an additional fee of 30% in calendar weeks 36 - 39, around the dates of the IAA and the Oktoberfest. Prices apply for airport network booking only. Please refer to the Mega-Light and City-Light-Poster networks for prices as part of a network booking. All information stated valid for 2021. 10
Publisher Ströer SE & Co. KGaA Ströer-Allee 1 . 50999 Köln Telefon +49 (0) 2236 / 9645-000 Telefax +49 (0) 2236 / 9645-299 E-Mail info@stroeer.de www.stroeer.de / www.stroeer-direkt.de
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