2021 Global Trends Outlook - By Aaron Jourden - Winsight
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2021
Global
Trends
Outlook
By Aaron Jourden
Image Source: Pret A Manger UK Instagram ©2020 Technomic, Inc.
2021 Global Trends Outlook
We can only guess what’s in on chain menus across the
store for 2021 in the global world. So, what’s in store for the
restaurant space. 2020 showed coming year? Here’s Technomic’s
us—among so many things— 2021 global restaurant forecast
that what’s expected and what as best we see it.
happens don’t always align,
to say the least. That said,
we think our 2020 restaurant
It’s a Plant-Based
trend forecast holds up fairly
World. Now What?
well given the reality of the With the recent arrival of
marketplace affected so meatless luncheon meat, there
Image Source: OmniPork China Facebook
drastically by the pandemic. is zero doubt that plant-based
Ghost kitchens certainly moved foods and drinks are now fully OmniPork is designed to
mainstream. Vegan fare got mainstream on the global stage. be an all-purpose, plant-
more space to stretch and grow. Brands and products have based pork analogue that is
Plant-based meats continued launched at rapid paces from environmentally friendly
to inform product development, Latin America to China and from
especially across Asia. Beverage South Africa to Germany (and in an increasingly crowded
chains certainly broke out from all places in between). 2021 marketplace that has seen all
the crowd—again, especially in poses questions for the suddenly manner of upstarts, both local
Asia. And halloumi, pinsa pizzas mature category. Namely, how and global? Expect plant-based
and sliders had strong showings do brands create separation meat players to begin cementing
points of differentiation from
key competitors to stand out in
the crowd. Think local, healthy,
Pinsa pizza, or indulgent, sustainable. We’ll
begin to see some consolidation
Roman-style pizza, as first-movers grab emergent
has a crust which brands. More meat alternatives
is less dense will roll out in the pork, fish and
and chewy lamb categories (maybe even
compared to frog and crayfish). Local brands
a regular will pose stiffer competition to
pizza global brands. And more chains
will develop their own in-house
meat and dairy alts.
Value Gets a Jolt
Changing habits and disrupted
lifestyles jumbled consumers’
value equation in 2020.
Restaurants altered their
messaging from low prices
©2020 Technomic, Inc.
2021 Global Trends Outlook
Experience Matters virtual meals. We will also see
More Than Ever more quirky attempts to create
experiences and environments
Convenience is one end of what
that drive patio, parking lot and
will be the barbell strategy for
street dining.
restaurant operators in 2021
and beyond. The other end will
be experience—an increasingly ‘New and Improved’
critical driver for both dine-in Is the New ‘Limited-
and off-premise traffic. Look Time Offer’
for chains to complement the The immediate impact of the
Image Source: Pret a Manger UK Facebook takeaway-focused express shops crisis put menu development
they’re now developing with
Pret A Manger is offering on hold across much of the
large-footprint flagship stores
a new in-shop coffee world as operators reacted
subscription service and experimental restaurant labs to quarantines and all the
that showcase menu innovation disruption that followed.
not found in traditional units. Whether by coincidence or by
to convenience, health and Standing out amid the off- design, operators turned their
comfort. The focus away premise boom will require attention to product upgrades
from dollar menus and deep more experiential elements, as menu development activity
discounting will continue into such as creating videos that began to pick up. We saw “new
2021. Restaurants will find serve as both entertainment and improved” items roll out
success when they provide and instruction to go with a across to globe, taking some of
solutions for today’s needs and meal kit or setting up an online the spotlight from innovation as
demands against the backdrop branded hub for connecting consumers craved the familiar
of the ongoing pandemic. Chief far-flung families together for but also new. Looking ahead, we
among these is convenience in will see more chains upgrading
its many forms. Expect operators their fried chicken, coffee, burger
to address convenience through patties and pizza toppings
a variety of initiatives, including with higher-quality ingredients
multi-occasion solutions such and enhanced preparation
as large-format, prepared- methods. Suppliers will play a
and-bottled beverages and critical role in the development
multi-daypart meal bundles to of these products. That said,
drive patronage. Importantly, LTOs remain important. Expect
chains looking to tap into more along the lines of celebrity-
the increasingly ubiquitous endorsed meals, mashups
subscription model or the rapidly that use ingredients already on
evolving meal-kit format will hand and app-only secret menu
need to add something special— Image Source: Parrilla Urbana Mexico Instagram
items and exclusives. For all
like a limited-edition face Sonora Grill Group’s burger menu development, expect a
covering—to these convenience- box kit lets guests inject strong emphasis on local and
driven value plays to succeed cheese sauce via an clean label.
in 2021. included syringe
©2020 Technomic, Inc.
2021 Global Trends Outlook
year. Look for chains to develop with all manner of food, retail,
outdoor-friendly foods and lifestyle and personality brands
beverages—functional for active on unique menu items and retail
lifestyles and packaged for peripherals intended to stun
outside consumption. diners. Mergers and acquisitions
are likely to pick up as operators
look to leverage scale and
What Else to Expect potentially snag a delivery-
Operators will be a taking a hard focused brand. Finally, expect
look at changes to their daypart more chains to bring some or
traffic and realign around new all of their delivery business in
Image source: Starbucks South Korea Instagram
consumer habits expected house or join a collective with
Starbucks tapped into South to last beyond the pandemic. other brands.
Korea’s camping craze with a Put on hold for a short while,
line of summer gear sustainability will return as a
crucial aspect to all parts of
the foodservice supply chain.
The Great Outdoors Expect to see collaborations
Biking is having a moment in get even wilder as restaurants
Indonesia. Camping kits proved aim to stand out by partnering
popular in South Korea over
the summer. Restaurants are
catering to streetside dining
Peter Pane
and finding ways to make
picnics a thing in modern life.
developed
Consumers the world over have in-house
no doubt started spending more delivery during
time outdoors as a result of confinement
the pandemic, and that’s likely in Germany
to stick heading into the new
Image Source: Peter Pane Germany website
Since 1966, we’ve produced in-depth research
focused on the foodservice industry.
We provide insights into consumer, industry and menu trends in the U.S., Canada and 23 countries
around the world. Our team of experts helps leaders in the industry make complex business
decisions, set strategy and stay ahead of the curve.
Contact us to learn more, info@technomic.com
©2020 Technomic, Inc.
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