Money Disrupted A LOOK AT THE TRENDS AND THEMES THAT SHAPED MONEY20/20 USA & MONEY20/20 EUROPE IN 2017 A 2018 LOOK AHEAD - FleishmanHillard
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Money
Disrupted
A LOOK AT THE TRENDS AND
THEMES THAT SHAPED
MONEY20/20 USA &
MONEY20/20 EUROPE IN 2017
+
A 2018 LOOK AHEAD
A research report by FleishmanHillard in partnership with Money20/20
Forging The Future Of Money
There is no doubt that in just five years, Services leaders such as Visa and Mastercard, to bring loyalty rewards to millions of brand
Money20/20 has established itself as the and tech giants Apple, Uber and Facebook. advocates and new advancements in biometrics
world's premier payments and FinTech event - These were the five most mentioned brands, and payments.
where experts gather to discuss and debate the according to our analysis.
This is indicative of a wider move across the
latest industry trends, real world innovation, and
As we head into what is shaping to be a dynamic industry to embrace new technologies in a way
predict the future of financial services.
and super-charged 2018, what can we learn? that will make a real difference to the way we
This year's flagship event in Las Vegas saw over What these brands held in common was the spend, save and manage our money in future.
11,000 attendees from more than 4,500 foresight to tap into the current news agenda to However, this rapid change, emerging
companies across 85 countries come together to directly address the topics that aligned most technologies and discerning consumers means
explore key trends including the rise of closely with the interest of their key stakeholders that companies have more responsibility than
cryptocurrencies, financial inclusion, augmented - including customers, partners and investors. ever before to be credible, transparent and
reality, biometrics and cyber security. authentic in their message and solutions for
What's more, they proved they were not afraid
customers. They must define value in ways that
As communications advisors, we remain in awe to boldly communicate their business strategy
matter to their target audiences.
of the global brand that Money20/20 has built, through a combination of well-timed company
and the status quo it has disrupted, underpinned news, and sharing a strong point of view on the The Financial Services Revolution led by
by the quality of the content produced and an pertinent issues to grab media headlines and FinTech is here to stay and FleishmanHillard is
unparalleled network of influence which spreads take over Twitter. proud to represent some of the world’s most
far and wide beyond the show itself. And we're innovative brands on the market, including a
Apple's co-founder Steve Wozniak’s opening day
thrilled to have played a tiny part in this. number of the brands mentioned here. Contact
commentary, proved the old adage that a
us if you'd like to hear more.
We worked alongside the Money20/20 team to counter-intuitive message still resonates when
analyze the hot topics that drove conversation he revealed that he did not intend to immediately
Claudia Bate, Head of FinTech and Financial
amongst mainstream and trade media, and upgrade to an iPhone X and claimed his support
Services, FleishmanHillard Fishburn, UK
online buzz led by the industry's foremost for Bitcoin as an alternative to gold or the dollar,
influencers across social channels throughout as well as his views on the growth of Artificial
Emily Graham, Senior Vice President Financial
the course of this year's event, and cross Intelligence.
Services and Corporate Reputation,
compared America and Europe to uncover
If that wasn't enough excitement for one week in FleishmanHillard, New York
themes in the year ahead.
FinTech, we also saw the emergence of several
We've also taken a look at the brands that groundbreaking industry collaborations
shaped the debate on-site, including Financial combining the best of the on- and off-line worlds
Money20/20 USA
AT A GLANCE
All bets were on at Money20/20 USA in Las Vegas.
The most inventive and ambitious minds gathered to
discuss the future of money, payments, technology 122
Total Number of
and bright ideas.
Prominent Articles
(Money20/20 mention in
Based on our analysis, the rapid pace of the headline or 3x body)
change, cryptocurrency hype and artificial
intelligence dominated this year’s
281 MM
conference themes. Other top trending
topics included the mystery and allure of
blockchain, machine learning in payment Social Impressions
solutions, biometric/iris authentication and
how digital transactions are going mobile.
1,161
Total Number
Big announcements from major players
of Articles
once again were synonymous with
Money20/20, including: MasterCard
and Qualcomm’s entry into augmented
reality; Overstock’s Initial Coin
Offering (ICO); Visa and Uber’s
credit card partnership
2.2 B
Traditional
and “the Wizard of
Woz” Steve Wozniak’s
revelations about the
Hot
Impressions
58,120
Topics
Total Social
iPhoneX, AI, bitcoin Mentions
and blockchain. Cryptocurrency, Bitcoin and
Blockchain, Biometric Pay
Security, Artificial
Intelligence and Nextgen
Payments
OVERHEARD
Bitcoin Pioneer Says New Coin to
AT MONEY20/20 USA… Work on Many Blockchains
- BLOOMBERG
FleishmanHillard gained unique insight into the most hotly
discussed trends at Money20/20 USA Intel at Money20/20: Designing The Future
Of Secure Cyber Transactions With
Hardware-based Security
- DIGIT
AR =
PAYMENT
CRYPTOCURRENCY
OF THE
GO AI IS KING
FUTURE
THE EYES
or
HAVE IT –
GO HOME
BIOMETRIC
PAYMENTS ON
THE RISE
Mastercard unveils AR
shopping experience
- BUSINESS INSIDER
Money20/20 day two: adoption of
Tezos leaders ask for patience over digital banking, omnichannel
dispute on cybercurrency project payments and Star Wars
- REUTERS - BOBSGUIDE
Apple co-founder Steve Wozniak:
What to Watch at This Year’s There's 'way too much hype' around
Money20/20 Conference Elon Musk's Tesla
- BLOOMBERG TECHNOLOGY - CNBC
Blockchain and AI Take Center Stage
Overstock Reveals Plans for Equity Token
at Money20/20
Exchange and ICO
- COINTELEGRAPH
- BITCONE MAGAZINE
MONEY20/20 TRENDS: A LOOK AT USA and Europe
A TALE OF TWO MONEY20/20s
LOOKING TO
2018…
MONEY20/20 USA PREVIEWED
THE TOP THEMES IN FINTECH AND
FINSERVICES FOR THE YEAR AHEAD.
MONEY20/20 USA SNAPSHOT COMPARED WITH MONEY20/20
EUROPE WHICH TOOK PLACE IN
Hot Topics Money20/20 USA Top Trending Brands USA Top Announcements USA
JUNE 2017, A VIVID PICTURE IS ON
1
Payments
1
Apple Apple’s Steve Wozniak THE HORIZON
15,030 MENTIONS 2,263 MENTIONS 1 endorses bitcoin and touts AI
Blockchain Mastercard 4,467 MENTIONS
2 4,404 MENTIONS 2 1,087 MENTIONS Bitcoin and Blockchain are winning the
Mastercard and partners show
2 augmented reality shopping payments race – everyone else is a distant
Bitcoin Visa
3 3,817 MENTIONS 3 545 MENTIONS 1,072 MENTIONS second as bitcoin and blockchain catches
fire, in the year ahead bitcoin and
Banking Uber Uber and Visa launch credit card
4 2,315 MENTIONS 4 239 MENTIONS 4 1,008 MENTIONS blockchain will be further demystified and
more powerful than ever.
Commerce Facebook Visa iris authentication
5 1,153 MENTIONS 5 122 MENTIONS 3 Financial services will continue being
payment technology
554 MENTIONS radically disrupted by AI and blockchain –
the dynamic duo is dominating the
conversation and will continue to challenge
companies to explore ways to best connect
with customers and their needs.
A double down on payments safety –
MONEY20/20 EUROPE SNAPSHOT biometrics received a huge boost amid
dangerous data breaches that rocked
Hot Topics Money20/20 Europe Top Trending Brands Europe Top Announcements Europe consumer trust and confidence – the year
ahead is sure to bring more advancements
1 AI 1 BBVA IBM and seven European banks set up as financial institutions fight for customer
1
blockchain consortium loyalty.
2 Blockchain 2 Square Too many choices creates loyalty paralysis
2 Visa and Klarna partnership
– with so many products, solutions and
3 Biometrics 3 Visa MasterCard AI protects Citi and Paysafe companies vying for consumer payment
3 market share, how does a customer decide
customers
4 RegTech 4 Starling Bank what to do and how is loyalty created? The
4 Rabobank to trade with blockchain year ahead will be key to see if and how
5 Machine Learning 5 Ripple leaders in payments emerge.
Western Union unveils major digital
5
payments platform
A research report by FleishmanHillard
in partnership with Money20/20
Contacts:
Emily K. Graham Claudia Bate
SENIOR VICE PRESIDENT, HEAD OF FINANCIAL SERVICES & FINTECH,
CORPORATE REPUTATION & FINANCIAL SERVICES, LONDON
NEW YORK +44 (0) 208.618.2988
212.453.2138
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