2021 Economic and Investment Outlook - Investing when decades happen in weeks - KeyBank

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2021 Economic and Investment Outlook
Investing when decades happen in weeks

The Key Private Bank Investment Center team

                There are decades where nothing happens, and there are weeks when decades happen.
                                                       — Vladimir Lenin

Introduction: The past is prologue
Often times, trends evolve gradually, almost imperceptibly,      It is somewhat gratifying to reflect that we characterized
causing observers to evaluate their impact over years, if        our outlook as one marked by heightened uncertainty.
not decades. Other times, however, events occur abruptly,        Since 2020 was an election year, we were not venturing
with their influence felt almost immediately. If nothing else,   too far out on a forecasting limb, thinking that 2020 could
2020 was a year in which “decades” happened.                     spell periodic bouts of volatility. Still, a year ago, and
Looking back one year ago almost to the day, it’s worth          throughout 2020, we were right to urge investors to refrain
reflecting on our view of the world as we contemplated           from making substantive changes to their portfolio based
what 2020 might have in store for us:                            on their political views. As we said then:

“Today’s investment environment (December                        “Election-year rhetoric ensures continued volatility,
2019) is marked by a myriad of uncertainties or                  but we caution investors not to overreact to
‘known unknowns’: the nascent impeachment                        mere words; campaign promises frequently differ
hearings; the upcoming U.S. presidential elections;              vastly from actual policies, so we advise against
the fate of the U.S./China trade talks; uncertain                making any significant portfolio changes until the
tax, antitrust, and regulatory policies; the three-              results are in.”
plus-years-old Brexit saga; North Korea; the                     Yet, we also warned that:
Middle East; future interest rate decisions from
the U.S. Federal Reserve (Fed) and actions from                  “With policymakers distracted and sharply
other global central banks during a period of                    divided, they may be slow to respond to future
already near-zero/negative interest rates; ever-                 crises whenever they come.”
increasing corporate and government debt
levels; ever-expanding federal deficits; widening
wealth inequality; deep social divisions; climate
change… and the list goes on and on.”

key.com/kpb                                                                                                         Page 1 of 9
2021 Economic and Investment Outlook

That cautionary caveat notwithstanding, a global              is inflation. This new paradigm would heighten the need
pandemic — the worst healthcare crisis in over a              to incorporate new investment tools to enhance and
century — was not on our radar 12 months ago. Nor did         protect one’s overall portfolio, a subject we will return to
we foresee the worst economic decline in more than            later in this year’s Outlook.
90 years, the fastest 30-plus percent market decline,         Paradoxically, COVID-19 has simultaneously hastened
followed by the quickest recovery in stock market history,    both a new productivity paradigm and a new economic
the deepest racial divide in more than five decades, and      paradigm, which we will discuss later. But for now,
other “unknown unknowns” that defined 2020.                   let’s take stock of the current environment, briefly
What we did envision a year ago were three possible           recap certain milestone events over the past year, and
scenarios for 2020: (1) a muddle-through; (2) a cyclical      contemplate the outlook immediately before us.
breakout; and (3) a cyclical downturn.
At the time, we viewed the muddle-through scenario            Thoughts on the current environment
as the most likely to materialize, assigning it a 60%         In late February 2020, headlines of a rapidly spreading,
probability. We assigned a probability of 16% and 24%         deadly new virus emerged across all media. By
to the cyclical breakout and cyclical downturn scenarios,     mid-March, the entire world had changed. Workers
respectively. In other words, while our outlook as 2020       were sent home, classrooms migrated to virtual-only,
began was not overly optimistic, it was not premised on       certain businesses closed, and other restrictions were
an imminent recession either.                                 imposed in the hopes of limiting contagion. Terms that
Within our 2020 Outlook, we also described two more           were previously unfamiliar to most — social distancing,
extreme potential outcomes that might occur over an           mask compliance, and contact tracing — became
extended period, the first of which we labeled “a new         commonplace and new norms — vigorous handwashing
productivity paradigm.” Akin to what unfolded in the          and keeping six feet apart — surfaced.
mid/late 1990s when the Internet was in its infancy, we       In a world of instantaneous information and rich analytics,
discussed how artificial intelligence, machine learning,      dashboards were erected to chart the virus’s spread.
cloud computing, and other technological advances             Other tools were created to detect the corresponding
could raise the economy to a higher growth plane while        economic fallout in real time, measuring things such
simultaneously keeping a lid on inflation.                    as dine-in restaurant reservations, air travel, subway
                                                              ridership, and people’s overall mobility.

COVID-19 has simultaneously hastened both a new productivity paradigm and a new economic paradigm.

The second extreme outcome we envisaged was “a                Up until that point, certain segments of the economy
new economic paradigm,” under which traditional               and financial markets displayed signs of strength in the
monetary policy (i.e., lowering short-term interest rates)    first five weeks of the new year: Unemployment in nearly
would reach its limits. Under this scenario, interest rates   every cohort measured (women, men, highly educated,
would be cut to zero, and fiscal deficits and government      less educated, etc.) had fallen to historic lows, and the
spending would be allowed to surge, analogous to what         S&P 500 Index marched to record highs, adding to the
transpired from the mid-1930s through the end of the          impressive gains registered in 2019.
following decade. Interestingly, we noted, this earlier       As March drew to a close five weeks later, high-
period was also marked by increasing social tensions          frequency economic activity collapsed, energy markets
and external conflicts flaring up around the world,           crashed, large cap stocks had plunged by over 33%,
making for a parallel to today’s environment.                 and international equities and stocks deemed to
Moreover, we noted that the principal investment risk in      be more cyclically oriented fell even further. A few
this new economic paradigm, in which the Fed creates          days later, in early April, reports emerged that U.S.
money to support the surge in government spending             unemployment jumped 0.9% in March (from 3.5% to
and U.S. debt issuance effectively becomes monetized,         4.4%); this was the third-largest monthly increase since
                                                              1948, the year in which formal data collection began.
                                                              Sadly, things would only get worse.

                                                                                                                  Page 2 of 9
2021 Economic and Investment Outlook

A month later, six weeks after imposing the first lockdowns, unemployment skyrocketed to nearly 15% as over
20 million jobs were lost in a single month, effectively wiping out the cumulative job gains accrued since the
end of the last recession in 2009.

                  Chart 1 — U.S. Unemployment Rate (%)                                                                                        Chart 2 — U.S. Payrolls (000’s)

    18                                                                                                                          160,000
    15                                                                                         14.7
                                                                                                                                150,000
    12

     9                                                                                                                          140,000
     6                                                                                                       6.9
                                                                                                                                130,000
     3

     0                                                                                                                          120,000

                                                                                                                                          Oct-10

                                                                                                                                                    Oct-11

                                                                                                                                                             Oct-12

                                                                                                                                                                      Oct-13

                                                                                                                                                                                Oct-14

                                                                                                                                                                                         Oct-15

                                                                                                                                                                                                  Oct-16

                                                                                                                                                                                                           Oct-17

                                                                                                                                                                                                                    Oct-18

                                                                                                                                                                                                                             Oct-19

                                                                                                                                                                                                                                      Oct-20
         Jan-05

                            Jan-08

                                              Jan-11

                                                                Jan-14

                                                                                  Jan-17

                                                                                                    Jan-20
                   Jul-06

                                     Jul-09

                                                       Jul-12

                                                                         Jul-15

                                                                                           Jul-18

     Source: St. Louis Federal Reserve                                                                                          Source: St. Louis Federal Reserve

Around the same time, financial markets became                                                                     Similarly, the number of people filing for unemployment
terrified. Credit spreads (a measure of financial stress)                                                          claims remains well above its peak during the last
widened abruptly, and market volatility (colloquially                                                              recession. The number of people needing assistance
referred to as “the Fear Index”) soared to heights not                                                             for essentials such as food and clothing is up four-fold
seen since the Global Financial Crisis (GFC) of 2008-09.                                                           from where it was at the beginning of this year. The real
In response and much to their credit, policymakers                                                                 economy, in other words, is still hurting. For many, the
intervened swiftly. The Fed and other central banks                                                                recovery is a fragile one; for some, it is nonexistent.
quickly cut interest rates to zero. They also injected                                                             Moreover, as we write, COVID cases in the U.S. are
much-needed liquidity directly into the financial markets                                                          soaring considerably above levels experienced in the
by enacting emergency measures adopted during the                                                                  pandemic’s initial phase. Hospitals are straining, and
GFC and providing critical backstops to corporate and                                                              their caregivers are exhausted and stressed. Fatalities
municipal borrowers at a time when it was needed most.                                                             have also inflected higher.
The massive size of the support and the rapidity with                                                              Tragically, more than a quarter of a million American lives
which it was supplied ultimately worked. Market stability                                                          have been lost due to COVID-19, and many healthcare
returned, and anxiety eased. As evidence, the S&P 500                                                              experts warn the worst may be yet to come.
Index, having lost a third of its value in slightly more than
one month’s time (the sharpest decline from a record
                                                                                                                                     Chart 3 — Reported COVID-19 Cases
high to bear territory in history), powered ahead by nearly                                                                                              (As of late November, 2020)
50% from late March to early June. Since then, the index
has advanced even further and is now up roughly 10%                                                                14,000,000
                                                                                                                                                                                                                                          12,417,009
in 2020 — a perfectly solid year by historical standards,                                                          12,000,000

almost as if COVID-19 never occurred.                                                                              10,000,000
                                                                                                                    8,000,000
Unfortunately, COVID-19 did occur, and it is still very                                                             6,000,000
                                                                                                                                                                                                                                          7,759,878

much with us. While millions of jobs have returned, the                                                             4,000,000
U.S. labor market is still roughly 10 million jobs smaller                                                          2,000,000
                                                                                                                                                                                                                                               92,291
than pre-COVID measures.                                                                                                   0
                                                                                                                           Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20

                                                                                                                                                   U.S. Cases                  China Cases                   Europe Cases

                                                                                                                   Source: Johns Hopkins

                                                                                                                                                                                                                                      Page 3 of 9
2021 Economic and Investment Outlook

Positively, and this is hugely positive, considerable progress                                                              immunity by the middle of 2021. This vaccine-based
in developing a vaccine has been made. Pfizer (and its                                                                      herd immunity would substantially fortify business and
partner BioNTech) and Moderna announced that their                                                                          consumer confidence and help restore economic activity.
respective vaccines are 95% efficacious, demonstrably                                                                       However, notable caveats remain, including the vaccines’
better than expectations. These phenomenal results,                                                                         durability, possible resistance to other strands of the virus,
combined with the urgent need at hand, will result in an                                                                    and non-trivial logistical challenges, including distribution
expedited approval by the Food and Drug Administration                                                                      and storage considerations. Other risks include a
(FDA); if all goes according to plan, 35 million Americans                                                                  reemergence of new lockdowns (thereby crimping
could be vaccinated by year-end 2020.                                                                                       economic activity) until a vaccine is fully available.
Three other vaccines (Oxford University/Astra Zeneca,                                                                       Should such occur, however, we suspect lockdowns
Novavax, and Johnson & Johnson) are also in late-stage                                                                      will be regional and relatively temporary. Nevertheless,
testing. Again, if all progresses as hoped, some believe                                                                    it would be difficult to characterize the vaccines’
we could begin to achieve critical mass and thereby herd                                                                    progress as anything less than a game-changer.

So, what does this mean for the global                                                                                      Following the onset of COVID-19 and the resultant
                                                                                                                            economic shutdowns, the PMI in China plunged to 27.5
economy and the markets?                                                                                                    in February 2020 (a PMI above 50 suggests expanding
Referring back to our 2020 Outlook issued in late                                                                           economic activity; a reading below 50 suggests
2019, we cited Purchasing Manager Indexes (PMIs)                                                                            contracting economic activity). Remarkably, within three
worldwide as broad barometers for economic activity. We                                                                     months, the PMI in China returned to the mid-50s,
highlighted the fact that U.S. manufacturing activity was                                                                   where it has remained ever since.
experiencing a mild contraction. Other parts of the world
                                                                                                                            In Europe, the PMI fell to 29.7 one month after China’s
were experiencing larger retrenchments, causalities of the
                                                                                                                            downdraft and then sunk to a previously unthinkable
protracted trade tensions at the time.
                                                                                                                            reading of 13.6 in April 2020, suggesting that large
Yet, the services segment (a larger component of the U.S.                                                                   slices of the EU’s economy had stopped. Never before
economy) was expanding and offsetting the weakness                                                                          had such a cessation in economic activity happened.
in manufacturing. But we felt it would be a mistake to                                                                      Meanwhile, the U.S.’s PMI slipped to 41.8, outperforming
label the economy as robust before COVID-19. Hence                                                                          the EU, and is now clearly in expansionary territory at
our use of the term muddle-through.                                                                                         56.9 (October 2020). The EU is barely expanding, as its
                                                                                                                            most recent PMI of 50.1 indicates.

         Chart 4 — U.S. Purchasing Mgr Indexes                                                                                      Chart 5 — Global Purchasing Mgr Indexes
          (+50 = expansion / -50 = contraction)                                                                                       (+50 = expansion / -50 = contraction)

  70                                                                                                                           70
  60
                                                                                                                               50
  50
                                                                                                                               30
  40
  30                                                                                                                           10
       Oct-18

                Dec-18

                         Feb-19

                                  Apr-19

                                           Jun-19

                                                    Aug-19

                                                             Oct-19

                                                                      Dec-19

                                                                               Feb-20

                                                                                        Apr-20

                                                                                                 Jun-20

                                                                                                          Aug-20

                                                                                                                   Oct-20

                                                                                                                                    Oct-18

                                                                                                                                             Dec-18

                                                                                                                                                      Feb-19

                                                                                                                                                               Apr-19

                                                                                                                                                                         Jun-19

                                                                                                                                                                                  Aug-19

                                                                                                                                                                                           Oct-19

                                                                                                                                                                                                    Dec-19

                                                                                                                                                                                                             Feb-20

                                                                                                                                                                                                                      Apr-20

                                                                                                                                                                                                                               Jun-20

                                                                                                                                                                                                                                        Aug-20

                                                                                                                                                                                                                                                 Oct-20

                                  U.S. Manuf. PMI                         U.S. Svcs. PMI                                                                                U.S.               EU                China

  Source: Bloomberg                                                                                                            Source: Bloomberg

                                                                                                                                                                                                                                                 Page 4 of 9
2021 Economic and Investment Outlook

By analyzing PMIs, one can infer loose correlations with                                2. U.S. companies possess faster profit growth
stock prices and PMIs, as illustrated in the following                                  3. Substantial sectoral differences exist between various
charts (data as of mid-November 2020). These capture                                        regions of the world.
the strong outperformance of U.S. stocks relative to the
                                                                                        In particular, cyclical sectors such as Financials and
rest of the world, a trend that began three-plus years ago
                                                                                        Industrials have historically held larger weights within
and accelerated in the aftermath of COVID-19 (Charts 6, 7).
                                                                                        European equity indexes. In contrast, growth sectors such
Earlier this year, we discussed1 the severe underperformance                            as Healthcare and Technology have been featured more
of international stocks relative to their U.S. brethren, citing                         prominently within U.S. equity indexes. In the low growth/
three elements at play:                                                                 low interest rate environment since the GFC, growth stocks
1. U.S. companies are more profitable than their                                       have outshone their value counterparts considerably. We
    international counterparts                                                          profile this last factor in charts 8 and 9 below.

                     Chart 6 — YTD Growth of $1                                                             Chart 7 — 3-Year Growth of $1
                   (Time Period: 1/1/2020 – 11/20/2020)                                                   (Time Period: 11/21/2017 – 11/20/2020)
                                                                                           1.53
    1.15
                                                                                           1.45
    1.10
                                                                                           1.38
    1.05
                                                                                           1.30
    1.00
                                                                                           1.23
    0.95
                                                                                           1.15
    0.90
                                                                                           1.08
    0.85
                                                                                           1.00
    0.80
                                                                                           0.93
    0.75
                                                                                           0.85
    0.70
                                                                                           0.78
    0.65                                                                                   0.70
              2/2020                  5/2020              8/2020              11/2020
                                                                                                     5/2018       11/2018        5/2019      11/2019        5/2020       11/2020
                S&P 500 TR USD (1.12)          MSCI ACWI Ex USA NR USD (1.04)
                                                                                                       S&P 500 TR USD (1.46)           MSCI ACWI Ex USA NR USD (1.12)

    Source: Morningstar                                                                    Source: Morningstar

 Chart 8 — YTD Growth of $1 — U.S. Growth vs. U.S. Value                                Chart 9 — 3-Year Growth of $1 — U.S. Growth vs. U.S. Value
                   (Time Period: 1/1/2020 – 11/20/2020)                                                   (Time Period: 11/21/2017 – 11/20/2020)

                                                                                            1.83
    1.38
                                                                                            1.75
    1.30                                                                                    1.68
    1.23                                                                                    1.60
                                                                                            1.53
    1.15
                                                                                            1.45
    1.08
                                                                                            1.38
    1.00                                                                                    1.30

    0.93                                                                                    1.23
                                                                                            1.15
    0.85
                                                                                            1.08
    0.78                                                                                    1.00
    0.70                                                                                    0.93
                                                                                            0.85
    0.63
              2/2020                 5/2020             8/2020             11/2020          0.78
                                                                                                      5/2018      11/2018       5/2019      11/2019       5/2020        11/2020
           Russell 3000 Growth TR USD (1.29)      Russell 3000 Value TR USD (0.97)
                                                                                                   Russell 3000 Growth TR USD (1.76)         Russell 3000 Value TR USD (1.17)

    Source: Morningstar                                                                     Source: Morningstar

                                                                                                                                                                          Page 5 of 9
2021 Economic and Investment Outlook

However, we believe the gap between the U.S. and the                                  home have proliferated, those companies enabling such
rest of the world will narrow in the year ahead. Similarly,                           technologies have seen their businesses strengthen
we anticipate the gap between growth and value stocks                                 appreciably. Ironically, many of these companies
will narrow as well.                                                                  are considered Big Tech. While they may face some
There are four reasons for these conclusions. First, as                               regulatory pressures, they also possess robust growth
a vaccine becomes widely available, those companies                                   characteristics. Thus, we do not believe in abandoning
impacted most negatively by COVID-19 and the                                          the category entirely and instead advise selectivity and
associated economic restrictions should benefit more                                  prudence regarding portfolio construction.
by returning to normal. Think Netflix (the stay-at-home                               The third reason we think the gap between U.S. and
streaming juggernaut) versus AMC (the country’s largest                               international equities may narrow has to do with the U.S.
movie theatre operator) or Peloton versus Planet Fitness                              dollar. In our estimation, forecasting currencies is fraught
as two examples. Because companies disadvantaged                                      with difficulty and has proven costly for many who
most by COVID-19 are more prevalent within value-                                     attempt to do so. When it comes to currency, as is the
oriented stock market indexes, the value should benefit                               case for many things, we avoid making point-specific
as the economy regains some momentum.                                                 forecasts. Instead, as loyal readers know, we often
Secondly, we continue to believe that Big Tech will                                   discuss outcomes that might ensue.
garner regulators’ attention, another topic we featured2                              This caveat aside, we think it is reasonable to assume
this year. Big Tech refers to a group of well-known and                               that a weaker dollar is more likely than a stronger one
well-entrenched technology companies that have become                                 over time. A strong U.S. dollar could materialize in
dominant forces both within growth-oriented equity indexes                            another risk-off environment, such as the episode in
and society as a whole. In recent years, negative sentiment                           the immediate aftermath of COVID-19 when the dollar
aimed at Big Tech has captured rare bipartisan support                                spiked 10% from late February to early March. Since
in Congress. At the same time, the two political parties                              then, however, the dollar has reversed itself by roughly
may cite different reasons for their opposition; greater                              the same amount. Similar to our premise that value
regulatory scrutiny could be in the offing. As a result, these                        stocks might gain momentum as the economy gains
stocks may face some headwinds, thereby causing the gap                               momentum, a global recovery could also likely introduce
between growth and value stocks to converge.                                          further headwinds for the U.S. dollar, thus assisting
That said, as referenced in our new productivity paradigm                             international stocks.
thesis, many of the trends that facilitated Big Tech’s                                Though not universally true, the U.S.’s fiscal situation
dominance have been reinforced and accelerated                                        is weaker relative to other countries in the world. This is
by COVID-19. For instance, cloud computing and                                        partly due to COVID-19-related spending and previously
e-commerce were well-established megatrends before                                    initiated stimulus measures, as illustrated in charts 10
the pandemic. As work-from-home and shop-from-                                        and 11 below.

            Chart 10 — Gross Debt to GDP (%)                                                  Chart 11 — Budget Balance as a % of GDP
     300                                                                                      0
                                                                         265

     250
                                                                                            -3.0
     200                                                                                                                           -2.7
                                                   162                                                                                     -3.7
            146
     150                         124                          124                           -6.0
                                                                                                                                                                      -5.5
                                                                                101                                    -5.9                        -5.9
                                                                                                             -6.3                                              -6.3
     100                                    75
                       55                                                                   -9.0
      50
                                                                                                    -10.2
       0                                                                                   -12.0
           S.

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                            Fr

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                                  Ge

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     Source: Credit Suisse                                                                 Source: Credit Suisse

                                                                                                                                                                       Page 6 of 9
2021 Economic and Investment Outlook

The U.S. dollar is still the world’s reserve currency and             leaving inventories for many goods sparse and causing
affords our economy with considerable advantages. But                 prices to increase.
due to some of the aforementioned fiscal dynamics and                 Concurrently, due to the Fed’s abundance of liquidity
the fact that the Fed is likely to print more money relative          provided in response to economic shutdowns, more
to other central banks, the greenback may weaken.                     money is chasing fewer goods in some instances.
Finally, as we expect the Fed to maintain its ultra-                  Ongoing physical distancing restrictions will likely
accommodative policy stance by keeping interest rates                 increase costs for most businesses going forward, too.
low and levels of stimulus high, inflation can possibly               Such costs include labor, which might also experience
prevail. This prospect provides another support for                   price increases as minimum wages increase. These are
value-oriented and international stocks at the expense                all potentially inflationary trends.
of growth-oriented and domestic shares. Moreover,                     At the same time, the aftermath of COVID-19 may cause
should an inflationary regime emerge, it would represent              higher prices; globalization may have peaked, removing
a significant shift and require new tools to protect and              a disinflationary tailwind. Contrary to some, we do
enhance one’s portfolio.                                              not think that globalization is over. But globalization’s
                                                                      impact on prices (particularly labor) may have reached
What longer-term issues should investors                              its zenith. For instance, we note that the powerful
be contemplating?                                                     demographic wave associated with hundreds of millions
Over the past many years, inflation has been relatively               of workers entering the global labor market upon the
dormant. Globalization, innovation, demographics, pro-                collapse of communism in 1989 and China’s ascension
business policies, and other forces have been powerful                into the World Trade Organization 12 years later will not
catalysts behind this trend of disinflation (an environment           be replicated any time soon.
marked by prices rising but at a slower rate than in the              More tangible is the strain of U.S./Chinese relations.
past). In fact, since 2008, inflation has only exceeded the           While they may not remain as tense under a Biden
Fed’s 2% inflation target 13% of the time. More interesting,          administration, the era of lower trade barriers — a
nearly 40% of these occasions occurred in 2018 when                   characteristic of globalization — is likely over.
inflation for the full year met (but did not exceed) the 2%
                                                                      Plus, there is one other more straightforward reason
threshold even as unemployment fell to unprecedented
                                                                      to think inflation might increase: The Fed is willing to
lows, typically a harbinger for inflation. The impact of
                                                                      allow it to happen. This became evident earlier this year
COVID-19 and an about-face in some of the disinflationary
                                                                      when the Fed announced a subtle but important policy
dynamics we mentioned might reverse this trend.
                                                                      shift: It signaled that it would in effect allow inflation to
In a typical recession, demand falls quickly, but supply              rise above its long-standing 2% target before raising
reacts more slowly, leading to a glut in inventory. Prices            interest rates. This was all the more telling when the Fed
then reduce to stimulate demand. This year, pandemic-                 suggested in its most recent forecast that they expect
related lockdowns triggered simultaneous declines in                  interest rates to remain near zero through the end of
both supply and demand. And because of difficulties in                2023. This forecast is despite an unemployment rate of
restarting supply chains, supply has lagged demand,                   4% or back to near-record lows and near a level where
                                                                      inflation has historically triggered.

 Chart 12 — Core Personal Consumption Expenditures                         Chart 13 — S&P 500 Index Price/Earning Ratio
                             (yr./yr. %-change)                                   Under Various Inflation Regimes
     3                                                                      22     Currently, we are                    Stocks have faced
                                                                                       here –––                               valuation
                                                                                                                         headwinds when
     2                                                                                                                    inflation crests
                                                                            18
                                                                                                                             above 4%
     1
                                                                            14
     0
         00   02   04   06      08    10     12   14   16   18   20
                                                                            10
                                     Fed Target                                  -2% to -1% to 0% to 1% to 2% to 3% to 4% to 5% to 6% or
                                                                                  -1%     0%    1%    2%    3%    4%    5%    6% higher

   Sources: St. Louis Federal Reserve, Bloomberg, Key Private Bank        Sources: St. Louis Federal Reserve, Bloomberg, Key Private Bank

                                                                                                                                         Page 7 of 9
2021 Economic and Investment Outlook

What does this mean for asset allocation                            Chart 14 — Actual vs. Forecasted Annualized Returns
                                                                                  for a 60/40 Portfolio (%)
and portfolio construction?
                                                                         9.5
To be clear, we are not expecting an inflationary surge in                                                                       8.2
the near term. Stocks have historically faced headwinds
when inflation rises above 4%; the likelihood of that                                                                                         5.4
happening in 2021 is moderately low as disinflationary                                3.9
tailwinds have not fully abated, and the Fed’s new policy
is still in its infancy.
Yet, as noted above, the pandemic may have increased
the odds that the U.S. will eventually experience a                    10-year time horizon                                    30-year time horizon
period of high(er) inflation, and the Fed will be complicit                                   actual/historical   forecasted
in enabling that to occur. Similarly, by acknowledging the
harmful consequences of negative interest rates, other             Source: Key Private Bank
central banks appear to be shifting in the same direction
at the same time that globalization may be waning and              income investments again face challenges. As a result,
other factors boosting prices may be on the rise. Thus,            future returns for 60/40 portfolios as a whole may be
it is essential to consider the impact inflation might have        lower as well, as illustrated in Chart 14 above, which is
on asset allocation, particularly one’s allocations to             derived from our Capital Market Assumptions.
bonds and their role within a portfolio.                           Furthermore, the diversification benefits that bonds
For many investors, a 60/40 portfolio has provided a               have historically provided may have diminished as well.
rewarding outcome. By allocating 60% of one’s portfolio            This trend bore out this past autumn when stock prices
to equities and 40% to bonds, these investors have                 fell roughly 7%. In previous risk-off episodes, investors
historically enjoyed strong nominal returns of 8–10% per           could expect bond prices to rise, offsetting some of
annum over the past 10 years and longer. Risk-adjusted             the weakness in equities. However, this year, because
returns have likewise been positive as bond prices and             yields are already very low, interest rates had little room
stock prices have been negatively correlated with each             to fall, and bond prices moved slightly lower in tandem
other. By maintaining a 40% allocation to bonds and                with stocks, resulting in slightly negative returns. This
60% to stocks, investors have enjoyed some protection              prompted one well-respected market strategist to
during equity market drawdowns while still participating           recently suggest that “bonds may have moved from
in equity market rallies.                                          being a riskless diversifier to a returnless non-diversifier.”
Bond prices rise primarily when interest rates fall,               In our view, bonds still play an essential role in a
and bond prices fall when interest rates rise. In an               portfolio; they often form an important element of
environment of modestly rising or falling prices (i.e.,            preservation within a well-diversified portfolio, and we
disinflation or deflation), interest rates customarily fall,       are not suggesting their outright elimination. They also
thereby boosting bond prices. Conversely, in periods               can act as a hedge against deflation.
of rising prices (i.e., inflation), interest rates usually rise,   However, in an atmosphere defined by low interest
causing bond prices to decline. Therefore, if our outlook          rates, an increased probability of inflation, and continued
for modest inflation over the medium term proves                   uncertainty, we think additional investment tools should
directionally accurate, future returns from bonds may be           be considered. These include other fixed income
lower relative to the past and possibly even negative.             varieties, e.g., inflation-protected securities and private
Future returns for bonds are also primarily determined             credit funds, along with other opportunities like private
by their current yield; with long-term interest rates at/          real estate, global listed infrastructure, and other return-
below 1%, prospective returns from traditional fixed               enhancement vehicles.

                 It is essential to consider the impact inflation might have on asset allocation,
                      particularly one’s allocations to bonds and their role within a portfolio.

                                                                                                                                           Page 8 of 9
2021 Economic and Investment Outlook

    When contemplating such opportunities, the need for liquidity should also be prudently re-evaluated. Upon doing so,
    one may conclude that the cost of these opportunities comes in the form of gaining comfort with investing in less-liquid
    instruments. However, in many instances, the benefits have outweighed the costs, especially for those investors who
    are willing to consider the implications of investing when decades happen in weeks. This necessitates the need for a
    long-term perspective and experienced, conflict-free advice.
    We look forward to discussing this expanded toolkit in greater detail, and we wish you and yours good health and good
    fortune in the year ahead and in the years to come.

    For more information about how 2021 market conditions could impact your portfolio,
    contact your Key Private Bank advisor.

                                                                                                                                                                  Page 9 of 9

1
    Key Question: Is the Bounce in European Equities Believable? (June 25, 2020)
2
    Key Question: Is Big Tech In Big Trouble? (October 27, 2020)
    This piece is not intended to provide specific tax or legal advice. You should consult with your own advisors about your particular situation.
    Any opinions, projections, or recommendations contained herein are subject to change without notice and are not intended as individual investment advice.
    Investment products are:
		 NOT FDIC INSURED • NOT BANK GUARANTEED • MAY LOSE VALUE • NOT A DEPOSIT • NOT INSURED BY ANY FEDERAL OR STATE GOVERNMENT AGENCY
    ©2020 KeyCorp. KeyBank is Member FDIC.                                                                                                                      201130-917457
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