2021 Bookstore Marketing Kit - New England ...
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2021 Bookstore Marketing Kit Savoy Bookshop & Café Westerly, RI
Reach more readers in new ways.
In the remarkable year that was 2020, five regional independent booksellers’ associations
joined forces to produce consumer print and digital catalogs, leveraging a combined 150 years
of winter and holiday catalog production and distribution. Bookstores across the Mid-Atlantic
(NAIBA), Great Lakes (GLIBA), New England (NEIBA), Midwest (MIBA), and South (SIBA)
reached 10 MILLION CONSUMERS with new title recommendations during the holiday season.
RAMP UP YOUR SUMMER SALES!
2021 provides fresh opportunities to reach more readers in new ways. In addition to the
always-popular winter print and digital catalogs, RAMP is introducing four summer email
campaigns this year, designed to match books with readers during another “holiday”
season — summer vacation. Join RAMP in 2021 for year-round reading, indie style!
Arcadia Books
Spring Green, WI
ORDER ONLINE AT rampbooks.com
4,500,000 10,000,000
Social Media Total Distribution
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Print/Digital Catalog
and Email Distribution
3,500,000 740,000
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IN ST ORRI GH T TO YO UR bookstore
Featuring a record 10 million copies, the 2020
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In 2021, an additional 4 million Summer Emails will be sent.
9/21/2
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535,000 725,000
Direct to Store Newspapers
Pages Bookshop, Detroit, MI
ORDER ONLINE AT rampbooks.com
NEW IN 2021
Summer Emails
Say hello to RAMP Summer Emails, a series of 4 FREE customized emails designed to
capture your customers’ attention on a regular basis over the summer months, driving
online and in-store sales. All you need to do is provide RAMP with a few details and your
personalized summer reading program will be good to go!
unsubscribe | view in a browser
Your Store
Logo
Add your store logo
A LWAY S L O C A L , N O M AT T E R H O W YO U V I S I T
BOOKMARKS PRESENTS the best in summer reading! Whether
you’re venturing away from home or enjoying a staycation, these
are the titles to have at the ready! Drop in, call, or click to
Customize your welcome message
discover a great read to love or share!
• F E AT U R E D T I T L E S •
A gripping novel of myth, Clever, refreshing, and
With deft plotting, An intimate and visceral
environment, adventure, full of heart, this hilarious
lacerating humor, and a portrayal of interconnected
and an unlikely friendship, adventure full of pesky
keen eye for the ways in lives, across race and class,
from an award-winning magical creatures, golden
which characters rise or fall in a rapidly changing resort
Australian author boy warriors, angsty nerds,
based on their ties to one town.
~ THE RAIN HERON by and elfin knights.
another, Smoke is Joe Ide’s ~ HOW THE ONE-ARMED
Robbie Arnott ~ IN OTHER LANDS by
crowning achievement. SISTER SWEEPS HER HOUSE
~ SMOKE by Joe Ide by Cherie Jones Sarah Rees Brennan
Provide your e-commerce order info
• A D U LT F I C T I O N •
Taut, twisty, viciously The pain and suffering of
An urgent portrait of a A debut novel set on the
entertaining and stylish inheritance, but also shot
family in the center of a brink of catastrophe, as a
psychological thriller about through with hope, beauty,
national crisis, the politics young woman chases the
how far into the darkness and truth, portraying the
and fragility of the body, world’s last birds—and
you’re willing to go to claim enormous, heroic power of
and the bounds of family her own final chance for
the life you always wanted. love.
and redemption. redemption.
~ WHO IS MAUD DIXON by ~ THE PROPHETS by Robert
~ THE PRETTIEST STAR by ~ MIGRATIONS by Charlotte
Alexandra Andrews Jones, Jr.
Carter Sickels McConaghy
ORDER ONLINE AT rampbooks.com
• A D U LT N O N F I C T I O N •
Themes and Dates
Just in time for warmer weather, RAMP’S Summer Emails will deliver the
hottest titles directly to your readers’ inboxes, setting you up for sales both
online and in-store. Each Summer Email will focus on a specialty theme and
will include a broad array of titles for adults and children.
Wellness: Summer Email 1 – May 21, 2021
The Great Outdoors: Summer Email 2 – June 10, 2021
Hot Summer Reads: Summer Email 3 – July 1, 2021
Back to School/Work: Summer Email 4 – July 30, 2021
Loyalty Bookstores
Petworth, DC and
Silver Spring, MD
ORDER ONLINE AT rampbooks.com
Winter Catalogs and Emails
reading from IN STORE, ONLINE, CURBSIDE,
Holiday gifts and winter store AND RIGHT TO YOUR DOOR,
your local Independent Book your local independent bookstore
delivers holiday joy everywhere.
GLIBA_bd_p1.indd 1 9/21/20 5:58 PM
Up to 12,500 catalogs per member store are FREE
and all orders include free freight
Minimum order quantity is 500; you must order in multiples
of 500 unless using direct mail
Quantities over 12,500 may be purchased for $55 per 500
or $.11 per catalog if using direct mail
Catalogs are full color, 16 pages, 6” x 10.5”
Catalogs can be sent to your store, mailed directly to customers,
and/or inserted in newspapers
Winter Catalog emails are available for FREE
ORDER ONLINE AT rampbooks.com
CUSTOM PRINT DIRECT MAIL
PERMIT NO. 1896
PEWAUKEE, WI
U.S. POSTAGE
PRSRT STD
PAID
Personalize your catalogs by adding your
Direct mail postage is $.20 per catalog
store logo, hours of operation, a coupon,
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and more
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House List: Deliver print catalogs
E, ON LI
to existing customers using your current
N E, CU RDO OR ,
Cost to customize is $150 and includes
Paragraphs Bookstore
store mailing list
Mount Vernon, OH
229 S. Main Street
BS IDE,
front and back covers
43050
9/21/2
0 5:58
Saturation: Reach potential customers in
PM
Minimum of 2,000 catalogs must be
your area by mailing catalogs to targeted
ordered for customization
neighborhoods and zip codes
Cover and interior illustrations by Maria Scrivan, author and illustrator of Nat Enough and Forget Me Nat (Scholastic). Cover and interior illustrations by Maria Scrivan, author and illustrator of Nat Enough and Forget Me Nat (Scholastic).
RAMP_Custom_Covers_2020_GLIBA_final.indd 62 9/21/20 3:12 PM RAMP_Custom_Covers_2020_GLIBA_final.indd 61 9/21/20 3:12 PM
Details
Order online by July 31, 2021 @ rampbooks.com
Payments are due August 31, 2021
Target date for catalog delivery is
November 1, 2021
E-COMMERCE
NEWSPAPERS
Four Winter Catalog emails are available
at no extra charge to send directly to your
Catalogs may be sent in boxes of 500
customers to drive sales online and in-store
to your local newspaper or multiple
newspapers for insertion
ORDER ONLINE AT rampbooks.com
Key Dates
Winter Print Catalog Orders Due – July 31, 2021
Winter Print Catalogs Delivered – November 1, 2021
Winter Catalog Email 1* – October 19, 2021
Winter Catalog Email 2* – November 2, 2021
Winter Catalog Email 3* – November 16, 2021
Winter Catalog Email 4* – November 30, 2021
*Winter Catalog Emails are included FREE for all
Winter Print Catalog subscribers.
The Vermont Book Shop
Middlebury, VT
ORDER ONLINE AT rampbooks.com
Winter Catalog by
the Numbers
88%
RAMP bookstores say the print Winter Catalog is an important
to very important part of their 4th quarter marketing plans
71%
RAMP bookstores say direct mail is effective to very effective
in generating new customers
76%
RAMP bookstores say direct mail is effective to
very effective in generating sales
77%
RAMP bookstores say the digital Winter Catalog is an important
to very important part of their 4th quarter marketing plans
Lion's Mouth Bookstore
Green Bay, WI
ORDER ONLINE AT rampbooks.com
RAMP Partners
Book Review
Falmouth, ME
ORDER ONLINE AT rampbooks.comOrder online at
rampbooks.com
CONTACT
Suzanne Shoger
RAMP Director of Marketing and Promotion
SuzanneShoger@gmail.com
216.536.7193
Read Books
Virginia Beach, VA
SALES, PRODUCTION, AND DISTRIBUTION
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