2021 ADVERTISING RATE CARD - OBGYN - FRONTLINE MEDICAL ...
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CONTACTS / COVER
PRINT ADVERTISING
General Information
ObGyn
Circulation
Closing Dates
Advertising Rates
2021 ADVERTISING RATE CARD Advertising Incentives &
Opportunities
Discounts & Combinations
PUBLISHER’S STATEMENT ADVERTISING / CONTRACTS / PRINT PRODUCTION Cover Tips, Outserts, Reprints
INSERTION ORDERS
Since 1966, Ob.Gyn. News® has been the leading independent REBECCA SLEBODNIK Printing Specifications
newspaper for obstetricians/gynecologists. Now in its DIANNE REYNOLDS Director of Production/
Multi-sponsored Supplements
55th year, it serves the needs of physician readers with Group Publisher Manufacturing
breaking news and insightful commentary in a clear, concise, 973-206-8014 240-221-2417
accessible format, allowing busy physicians to quickly dreynolds@mdedge.com rslebodnik@mdedge.com INTEGRATED MEDIA
stay up to date on clinical advances that affect their daily OPPORTUNITIES
practice. Ob.Gyn. News is published ten times a year and JUDY M. HARWAY CLASSIFIED / RECRUITMENT
circulates to more than 44,000 obstetricians/gynecologists Account Manager TIM LAPELLA Digital Advertising
and related subspecialists. All news articles are researched, 13577 Country Heights Drive Senior Director Classified Sales Custom Programs
written, and produced by professional medical journalists. Penn Valley, CA 95946 484-921-5001
The Ob.Gyn. News website, which can be found at 530-575-2472 tlapella@mdedge.com Conferences
efax : 877-832-2612
www.mdedge.com/obgyn, is the online destination and
multimedia property of Ob.Gyn. News and a part of judy@harwaycorp.com
the MDedge® web portal. Award-winning daily news ABOUT FRONTLINE
coverage, columns and commentaries, and special
reports are immediately accessible online and through
e-blasts and newsletters. Physicians can engage online
by contacting editors and sharing articles via social media Frontline Medical Communications
such as Facebook and Twitter. The Ob.Gyn. News website 7 CENTURY DRIVE, SUITE 302
is the best way for the obstetrician/gynecologist to stay PARSIPPANY, NJ 07054
up to date, save time, and gain valuable perspective. 973-206-3434
www.frontlinerates.com
For further information,
contact the sales representative
2 Ob.Gyn. News | 2021 ADVERTISING RATE CARD | www.mdedge.com/obgyn
CONTACTS / COVER
GENERAL INFORMATION
Ob.Gyn. News is published by Frontline Medical b. F MC reserves the right to inspect and approve October Issue:
Communications (FMC). all website advertising. Proof must be submit- Global Congress of Minimally Invasive PRINT ADVERTISING
ted to FMC no later than the ad space closing Gynecology
⦁ I SSUANCE: 10x date. Austin, TX; Nov. 14-18, 2021
⦁ E STABLISHED: 1966 c. S weepstakes ads are prohibited by AMA list General Information
⦁ O RGANIZATION AFFILIATION: Independent; rental agreement. November Issue:
AMM; BPA Worldwide d. FMC reserves the right to put the word “Ad- Pelvic Anatomy & Gynecologic Surgery Circulation
vertisement” on advertising which, in FMC’s Symposium
⦁ C
IRCULATION SUMMARY: Ob.Gyn. News opinion, resembles editorial material. Las Vegas, NV; TBA Closing Dates
reaches over 44,884 patient-care ob.gyns. and e. F MC guarantees uniform rates and discounts
related sub-specialists. to all advertisers using same amount and kind b. Sales force bulk subscription discount avail- Advertising Rates
of space. No exceptions to published rates. able.
⦁ E
DITORIAL f. O
nly insertions of a parent company and Advertising Incentives &
The Ob.Gyn. News website, e-newsletters, and subsidiaries are combined to determine the ⦁ A
GENCY COMMISSION, Opportunities
print publication provide practicing physicians earned rate. CREDIT AND DISCOUNT TERMS
with timely and relevant news, from coverage g. R ates are subject to change with 90 days’ no- a. Agency Commission: 15% on all ads. Discounts & Combinations
of medical conferences, journals, guidelines, tice. Contracts accepted with the understand- b. Agency is responsible for payment of all
specialty societies, and the FDA and CDC. ing that rates will be guaranteed up to three advertising ordered and published. If payment Cover Tips, Outserts, Reprints
News topics include breast cancer, contracep- months beyond last issue closed. In the event is defaulted, publisher shall have the right to
tion, menopause, and transgender health, with of a rate increase, contracts may be terminat- hold the advertiser and the advertising agency Printing Specifications
commentaries from leaders in the field, adding ed without penalty of short rate. jointly and severally liable for such monies due
clinical perspective. Columnists offer insights on h. After firm space commitment has been made, FMC for contracted and published ad space. Multi-sponsored Supplements
issues in maternal-fetal medicine, gynecologic extensions will be given for reproduction mate- c. 15% agency commission subject to withdrawal
surgery, gynecologic oncology, and the unique rials. If ad copy is not provided by closing date, on accounts not paid within 60 days of invoice
challenges of prescribing during pregnancy and FMC reserves the right to repeat a former ad. notice. INTEGRATED MEDIA
lactation. Our practice economics articles cover OPPORTUNITIES
legislative, regulatory, and healthcare reform is- ⦁ A
DVERTISERS’ INDEX ⦁ C
ANCELLATIONS
sues that affect physicians’ pocketbooks and how Back-of-book a. Notification in writing of space cancellations
Digital Advertising
they manage their practice. All news articles are must be received by space closing deadline.
researched, written and produced by profession- ⦁ A
DVERTISING SERVICE b. If space is cancelled after deadline or mate-
Custom Programs
al medical journalists. a. Convention Bonus Distribution: rial received too late, the advertiser will be
*pending live conferences charged for the insertion.
Conferences
⦁ E
DITORIAL/ADVERTISING RATIO c. Cover positions are non-cancellable within 60
55% editorial/45% advertising April issue: days of the issue’s closing date.
The American Congress of Obstetricians and
⦁ C
ONTRACT AND COPY REGULATIONS Gynecologists ABOUT FRONTLINE
a. All contracts and contents of advertisements Washington, D.C.; April 30 - May 2, 2021
are subject to FMC’s approval. FMC reserves
the right to reject or cancel any advertisement, May issue:
insertion order, space reservation or position SDEF’s Women’s & Pediatrics
commitment. Dermatology Seminar
Newport Beach, CA; June 18-19, 2021
For further information,
contact the sales representative
3 Ob.Gyn. News | 2021 ADVERTISING RATE CARD | www.mdedge.com/obgyn
CONTACTS / COVER
CIRCULATION
CIRCULATION ANALYSIS
Other Professional TOTAL PRINT ADVERTISING
Specialty Office Based Residents Hospital Staff Activity Osteopaths Semi-Retired QUALIFIED
Obstetrics & Gynecology 29,459 3,613 2,927 792 3,065 273 40,129 General Information
Obstetrics 106 - 20 15 13 3 157 Circulation
Gynecology 1,515 - 113 55 92 105 1,880 Closing Dates
Gynecologic Oncology 386 179 110 32 18 7 732 Advertising Rates
Maternal & Fetal Medicine 518 323 144 70 45 8 1,108
Advertising Incentives &
Reproductive Endocrinology 611 137 46 46 16 14 870 Opportunities
Ob/Gyn Critical Care 5 - - 2 1 - 8 Discounts & Combinations
Total Distribution 32,600 4,252 3,360 1,012 3,250 410 44,884 Cover Tips, Outserts, Reprints
Source: July 2020 BPA Circulation Statement
Printing Specifications
For more detailed BPA circulation information, click here.
Multi-sponsored Supplements
ISSUE AND CLOSING DATES READERSHIP SCORES
INTEGRATED MEDIA
Issue Date Space Close Materials Due Office/Hospital-based High Readers (% Total) OPPORTUNITIES
January/ February January 25 February 1 Ob.Gyn. News 60%
Digital Advertising
Publication A 56%
March February 23 March 2
Publication B 54% Custom Programs
April March 25 April 1
Publication C 39%
Conferences
May April 21 April 28
Publication D 32%
June May 21 June 1 Publication E 26%
July/ August July 23 July 30 Source: Kantar Media, Medical/Surgical May 2020 ABOUT FRONTLINE
Media Measurement Study
September August 23 August 30
© Copyright 2020 Kantar
October September 24 October 1
November October 22 October 29
December November 22 December 2
Stated Date of Mailing and Class: 15 of publication month. Periodicals class.
th
For further information,
contact the sales representative
4 Ob.Gyn. News | 2021 ADVERTISING RATE CARD | www.mdedge.com/obgyn
CONTACTS / COVER
ADVERTISING RATES
BLACK-AND-WHITE RATES
PRINT ADVERTISING
Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x
King $9,850 $9,265 $9,075 $8,870 $8,795 $8,665 $8,355 $8,005 $7,585 $7,370
General Information
3/4 Page 8,965 8,400 8,190 8,060 8,030 7,930 7,730 7,380 6,695 6,570
Island Page 7,490 6,870 6,680 6,580 6,520 6,395 6,140 5,870 5,565 5,415 Circulation
1/2 Page 7,335 6,850 6,645 6,460 6,410 6,345 6,095 5,840 5,400 5,330
1/4 Page 3,680 3,420 3,340 3,220 3,200 3,180 3,035 2,935 2,705 2,680 Closing Dates
Advertising Rates
BLACK-AND-WHITE (ROB) + 4-COLOR RATES
Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x Advertising Incentives &
King $13,675 $13,090 $12,900 $12,695 $12,620 $12,490 $12,180 $11,830 $11,410 $11,195 Opportunities
3/4 Page 12,790 12,225 12,015 11,885 11,855 11,755 11,555 11,205 10,520 10,395
Discounts & Combinations
Island Page 11,315 10,695 10,505 10,405 10,345 10,220 9,965 9,695 9,390 9,240
1/2 Page 11,160 10,675 10,470 10,285 10,235 10,170 9,920 9,665 9,225 9,155 Cover Tips, Outserts, Reprints
1/4 Page 7,505 7,245 7,165 7,045 7,025 7,005 6,860 6,760 6,530 6,505
Printing Specifications
COLOR RATES (In addition to black & white rates) SPECIAL POSITIONS Multi-sponsored Supplements
Metallic ink $185 Page 3 – Earned king rate + 30% (plus color)
Four Color Rates $3,825 Fourth Cover – Earned king rate + 60% (plus color)
INTEGRATED MEDIA
Five Color Rates (4C + PMS) $5,520 Center Spread – Earned king rate + 25% (plus color)
OPPORTUNITIES
Please consult sales representative for additional special positions.
BLEED Full-page bleed or gutter bleed (accepted for spreads only): no charge
Digital Advertising
INSERT RATES Custom Programs
Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x
Conferences
2-Page A-size $15,430 $14,155 $13,765 $13,550 $13,425 $13,175 $12,650 $12,090 $11,455 $11,160
2-Page King 20,280 19,095 18,700 18,265 18,105 17,845 17,220 16,490 15,635 15,185
4-Page A-size 30,865 28,305 27,530 27,115 26,840 26,360 25,305 24,185 22,920 22,305
ABOUT FRONTLINE
4-Page King 40,570 38,185 37,395 36,540 36,230 35,700 34,430 32,975 31,255 30,375
6-Page A-size 46,290 42,445 41,280 40,660 40,260 39,535 37,960 36,275 34,375 33,465
6-Page King 60,850 57,275 56,090 54,800 54,335 53,545 51,655 49,465 46,890 45,560
8-Page A-size 61,715 56,600 55,040 54,220 53,680 52,710 50,610 48,370 45,845 44,620
8-Page King 81,140 76,360 74,795 73,070 72,450 71,400 68,860 65,950 62,515 60,745
For further information,
contact the sales representative
5 Ob.Gyn. News | 2021 ADVERTISING RATE CARD | www.mdedge.com/obgyn
CONTACTS / COVER
ADVERTISING INCENTIVE PROGRAMS / OPPORTUNITIES / INSERTS
King-Four Plus Discount Program
PRINT ADVERTISING
Any four-page or larger A-size ad unit (insert or ROB) is eligible to be converted to four or more king-size ROB pages. Rates apply to any four-page or larger
king ROB unit. Four-color charges included. Five-color carries an additional charge. Full-run only. Refer to Specifications for production requirements.
General Information
King Conversion
Circulation
Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x
King 4 pg $42,265 $39,735 $38,960 $38,550 $38,305 $37,795 $36,755 $35,655 $34,410 $33,800 Closing Dates
King 6 pg 61,445 57,650 56,490 55,875 55,510 54,745 53,185 51,530 49,665 48,745
Advertising Rates
King 8 pg 80,625 75,565 74,015 73,200 72,710 71,690 69,610 67,405 64,920 63,695
Advertising Incentives &
Opportunities
New Product Launch Program Split Runs PLIT-RUN RATES—RUN-OF-BOOK
⦁ S
Discounts & Combinations
1. If utilizing less than 25% of the publication’s
Place your new product launch unit in four (4) con- PECIFICATIONS
⦁ S circulation—rate is 50% of the full-run cost
secutive issues of Ob.Gyn. News and receive 50% 1. S plit runs can be either geographic (state or Cover Tips, Outserts, Reprints
plus full color charges.
off the space and color charges of your fourth (4th) zip code) or demographic. If FMC matches 2. If utilizing 26-50% of the publication’s
insertion. Varying ad unit sizes will be averaged supplied data, records must include Medical Printing Specifications
circulation—rate is 60% of the full-run cost
to determine free ad unit. Only NEW products or Education (M.E.) numbers. plus full color charges.
line extensions are eligible for this program. Pre- 2. Inserts and run-of-book (ROB) advertising Multi-sponsored Supplements
3. If utilizing 51% or more of the publication’s
launch units are not eligible. All FMC combination units are accepted. circulation—rate is 100% of the full-run cost
discounts apply. Free pages do not count toward 3. A ll split-run ROB advertising units must be the plus full color charges.
the corporate discount. Launch Program free unit same size. INTEGRATED MEDIA
4. Split-run Production Charges—Run-of-book:
may not be combined with the Continuity Discount 4. S plit-run additional production charges are OPPORTUNITIES
$900 per split-run insertion.
Program. Full-run ads only. Advertiser must pay commissionable. 5. A 20% premium is required on ROB splits of 6
premium position charges on free ad unit. 5. S plit runs for a percentage of the circulation pages or more. Digital Advertising
in any combination buy are calculated at the
Continuity Discount Program individual publication’s rates. ISCOUNTS
⦁ D Custom Programs
Please select one program. (Programs cannot be 6. T he Publisher (FMC) reserves the right plit-run advertisers do not qualify for combination,
S
combined.) to circulate a targeted advertisement to continuity, or new business/launch programs. Split- Conferences
an audience greater than the contracted run insertions do count toward earned frequency
a. Run an ad for the same product in six (6)
demographic/targeted list, unless specifically and corporate discounts do apply.
issues of Ob.Gyn. News during 2021 and receive
noted on the insertion order.
50% off your 6th insertion. Ads do not need to run
consecutively, but ad unit size must be identical for Business Reply Cards (BRCs) ABOUT FRONTLINE
PLIT-RUN RATES—INSERTS
⦁ S
all seven insertions. Premium position charges do Business reply cards (BRCs) will be accepted on a
1. If utilizing less than 25% of the publication’s
not qualify for 50% discount. space-available basis. Cost = Earned frequency
circulation—rate is 50% of the full-run cost.
b. Run an ad for the same product in every issue rate of ROB island page + 20%. Please consult
2. If
utilizing 26-50% of the publication’s
(10) of Ob.Gyn. News during 2021 and deduct 8.3% Production Department for specifications, as
circulation—rate is 60% of the full-run cost.
off each insertion throughout the year. cards must be approved for compliance with
3. If utilizing 51% or more of the publication’s
Program available to full-run and full cost split-run bindery requirements (submit 5 samples or comp).
circulation—rate is 100% of the full-run cost.
advertisers; ROB production charges apply. Client is strongly advised to get approval of cards
4. No production charges for inserts.
from the USPS Business Center.
For further information,
contact the sales representative
6 Ob.Gyn. News | 2021 ADVERTISING RATE CARD | www.mdedge.com/obgyn
CONTACTS / COVER
FRONTLINE MEDICAL COMMUNICATIONS
CORPORATE DISCOUNT POLICIES & COMBINATION BUYS
PRINT ADVERTISING
Corporate Discount 2020 Net
$150K $250K $500K $750K $1.0M $1.5M $2.0M $3.0M+
Spending
Corporate manufacturers and their subsidiaries General Information
will receive a discount on advertising purchased Earned 2021
0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 4.0% 5.0%
Discount
from Frontline Medical Communications (FMC) Circulation
in 2021. Full year 2020 NET spend with FMC will
establish the minimum discount levels for all advertisers, regardless of size. When number the earned rate (B&W and color) in each of these Closing Dates
advertising purchased in 2021. All manufacturer of insertions is greater or less than indicated MarketDUOs published by FMC: DermDUO |
promotional spend will be credited towards the by contract, rates are adjusted accordingly. (All Cutis®+ Ob.Gyn. News®; ObGynDUO | OBG Advertising Rates
corporate level, including electronic and print FMC publications have the same frequency levels Management®+Ob.Gyn. News®; PsychDUO |
advertising, reprints and programs (nonCME). through the 240x. JFP, FPN and IMN extend to Current Psychiatry®+ Clinical Psychiatry News®. In Advertising Incentives &
Discounts will be applied to print advertising only 396x.) the Family MedicineDUO, receive a 15% discount Opportunities
purchased in regularly issued FMC professional off the earned rate (B&W and color) in The Journal
publications. The FMC Corporate Discount is Combination Buys And Market Duos of Family Practice ®+ Family Practice News®. Full- Discounts & Combinations
applied to the adjusted net cost after all other run only.
earned discounts have been applied (see Order Advertise the same product in the same month
Cover Tips, Outserts, Reprints
of Print Discounts). Spend levels and associated in any TWO OR MORE FMC publications and Additional journal specific discounts/incentives
discounts are listed in the graphic on the right. receive a 7.5% discount off the earned rate in each (continuity or new business/launch, etc.) are
Printing Specifications
publication (B&W and color). The PowerBuy™ available (see next page). Choose either the
discount (see separate rates) supersedes this continuity program or the new business/launch
Earned Frequency program; additional discounts are not applied to program when using a combination buy. See Full
Multi-sponsored Supplements
Rate is determined by the number of units within these publications. PowerBuy™ (Family Practice Integrated Media Kit and Rate Cards available at
a 12-month period (calendar or fiscal). A unit is a News® + Internal Medicine News®) counts as 1 www.frontlinerates.com. Full-run only.
INTEGRATED MEDIA
page or fraction of a page (e.g. a spread counts as publication. Except for PowerBuy™, combination
OPPORTUNITIES
2 units; a king page or fraction counts as a page). discounts are applicable to full-run only. Prescribing Information (PI) Page
Each page of an insert counts as a unit. Each
demographic/regional/split page counts as a unit.
Evaluate FMC cross market combinations by Discounts: Digital Advertising
Media Group in Kantar’s MARS Medical System
Insertions of parent companies and subsidiaries Advertisers with more than two PI pages qualify
by selecting Combination Non-Duplicated. Custom Programs
are combined to determine the earned rate. for a 50% discount on the earned B&W rate for the
Combinations not currently programmed can be
Co-marketed products may select the earned 3rd and remaining PI pages.
upon request. Discount only applicable on run of Conferences
frequency discount of either company.
book and inserts. Discount not available for cover
tips. Order of print ad discounts
Corporate Frequency Discount (As applicable)
Gain maximum specialty reach, duplicated and
Program unduplicated, when you advertise the same ABOUT FRONTLINE
1) Corporate earned frequency; 2) Journal
Earned frequencies are determined by the product in the same month and surround your Combination; 3) Journal list match; 4) New
number of pages in all FMC publications to ad with the optimal blend of clinical and medical business or launch; 5) Journal continuity; 6)
provide maximum frequency discounts to news content and receive a 7.5% discount off Corporate discount; 7) Agency discount.
For further information,
contact the sales representative
7 Ob.Gyn. News | 2021 ADVERTISING RATE CARD | www.mdedge.com/obgyn
CONTACTS / COVER
OBGYN MARKET DUO – OBGYN NEWS + OBG MANAGEMENT
7.5% off each publication COLOR RATES (In addition to black & white rates)
PRINT ADVERTISING
Metallic ink $2,645
Discounted rate schedule for advertisers who place the same prod-
uct, same size ad unit in the same issue date of Ob.Gyn. News and Four Color Rates $7,030
General Information
OBG Management. Full-run only. Insertions count towards earned Five Color Rates (4C + PMS) $10,405
frequency. Circulation
Closing Dates
BLACK-AND-WHITE RATES Advertising Rates
Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x
Advertising Incentives &
King size + A-size page $15,755 $15,165 $14,830 $14,525 $14,280 $13,895 $13,460 $12,790 $12,305 $12,005
Opportunities
King 3/4 + A-size page 14,935 14,365 14,010 13,775 13,575 13,215 12,880 12,210 11,480 11,265
Island + A-size page 13,570 12,950 12,610 12,405 12,180 11,795 11,410 10,815 10,435 10,200 Discounts & Combinations
King 1/2 + 1/2 A-size page 11,525 11,045 10,725 10,480 10,320 10,115 9,720 9,240 8,785 8,665
Cover Tips, Outserts, Reprints
Printing Specifications
INSERT RATES (KING + A-SIZE)
Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x Multi-sponsored Supplements
2 page insert NA $30,855 $30,155 $29,510 $29,075 $28,330 $27,460 $26,100 $25,140 $24,515
4 page insert NA NA 59,820 58,505 57,660 56,150 54,430 51,730 49,765 48,535 INTEGRATED MEDIA
6 page insert NA NA 89,460 87,495 86,215 83,975 81,350 77,225 74,400 72,550 OPPORTUNITIES
8 page insert NA NA NA 116,280 114,605 111,590 108,105 102,615 98,825 96,365
Digital Advertising
Custom Programs
INSERT RATES (A-SIZE (ISLAND)+A-SIZE)
Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x Conferences
2 page insert NA $26,285 $25,590 $25,145 $24,750 $24,010 $23,230 $22,030 $21,275 $20,790
4 page insert NA NA 50,695 49,790 48,975 47,515 45,990 43,600 42,055 41,070
w6 page insert NA NA 75,760 74,415 73,195 71,015 68,680 65,025 62,825 61,360 ABOUT FRONTLINE
8 page insert NA NA NA 98,845 97,240 94,305 91,225 86,355 83,405 81,450
Evaluate the above combination discounts by Media Group in Kantar's MARS Medical system by selecting Combination Duplicated.
For further information,
contact the sales representative
8 Ob.Gyn. News | 2021 ADVERTISING RATE CARD | www.mdedge.com/obgyn
CONTACTS / COVER
WOMEN'S HEALTH COMBINATION DISCOUNT
OB.GYN. NEWS + FAMILY PRACTICE NEWS
PRINT ADVERTISING
General Information
7.5% Off Each Publication COLOR RATES (In addition to black & white rates)
Discounted rate schedule for advertisers who place the same product, same Metallic ink $340 Circulation
size ad unit in the same issue date of Ob.Gyn. News and Family Practice News. Four Color Rates $6,600
Full-run only. Insertions count towards earned frequency. Closing Dates
Five Color Rates (4C + PMS) $9,835
Advertising Rates
Advertising Incentives &
BLACK-AND-WHITE RATES Opportunities
Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x 288x 396x
Discounts & Combinations
King size $25,520 $24,315 $23,605 $22,865 $22,425 $21,880 $21,330 $20,720 $20,010 $19,650 $19,485 $19,295
3/4 page 23,245 21,985 20,790 20,045 19,890 19,620 19,105 18,475 17,535 17,265 17,130 16,805 Cover Tips, Outserts, Reprints
Island page 18,425 17,370 16,790 16,235 15,995 15,625 15,200 14,745 14,230 13,985 13,860 13,735
Printing Specifications
1/2 Page 18,165 17,260 16,680 16,020 15,840 15,470 14,920 14,485 13,820 13,630 13,525 13,275
1/4 Page 9,235 8,700 8,205 7,845 7,795 7,695 7,450 7,250 6,915 6,835 6,755 6,650 Multi-sponsored Supplements
INTEGRATED MEDIA
INSERT RATES (KING + A-SIZE) OPPORTUNITIES
Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x 288x 396x
Digital Advertising
2-Page A-size $37,955 $35,800 $34,585 $33,435 $32,935 $32,195 $31,305 $30,360 $29,390 $28,810 $28,555 $28,315
2-Page King 52,565 50,105 48,640 47,090 46,185 45,070 43,940 42,695 41,350 40,490 40,155 39,745 Custom Programs
4-Page A-size 75,925 71,595 69,155 66,885 65,865 64,400 62,620 60,740 58,800 57,615 57,100 56,610
Conferences
4-Page King 105,135 100,210 97,265 94,195 92,400 90,145 87,875 85,370 82,695 80,985 80,310 79,510
6-Page A-size 113,880 107,375 103,730 100,300 98,800 96,600 93,930 91,100 88,205 86,425 85,650 84,920
6-Page King 157,700 150,310 145,900 141,290 138,580 135,215 131,825 128,055 124,035 121,475 120,465 119,255
ABOUT FRONTLINE
8-Page A-size 151,840 143,175 138,295 133,745 131,740 128,785 125,245 121,465 117,610 115,235 114,205 113,230
8-Page King 210,260 200,395 194,530 188,390 184,785 180,290 175,755 170,735 165,375 161,960 160,625 159,015
For further information,
contact the sales representative
9 Ob.Gyn. News | 2021 ADVERTISING RATE CARD | www.mdedge.com/obgyn
CONTACTS / COVER
OB.GYN. NEWS + DERMATOLOGY NEWS
WOMEN'S SKIN CARE COMBINATION DISCOUNT
PRINT ADVERTISING
7.5% Off Each Publication
Discounted rate schedule for advertisers who place the same product, same General Information
size ad unit in the same issue date of Ob.Gyn. News and Dermatology News.
Full-run only. Insertions count towards earned frequency. Circulation
COLOR RATES (In addition to black & white rates) Closing Dates
Metallic ink $330
Advertising Rates
Four Color Rates $5,500
Five Color Rates (4C + PMS) $8,330 Advertising Incentives &
Opportunities
BLACK-AND-WHITE RATES
Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x Discounts & Combinations
King $13,005 $12,330 $12,095 $11,820 $11,665 $11,455 $11,115 $10,700 $10,260 $9,990
Cover Tips, Outserts, Reprints
3/4 Page 11,900 11,195 10,875 10,720 10,680 10,570 10,270 9,925 9,060 8,910
Island Page 9,940 9,200 8,970 8,820 8,705 8,515 8,245 7,950 7,615 7,430 Printing Specifications
1/2 Page 9,680 9,065 8,760 8,530 8,450 8,315 8,000 7,725 7,255 7,170
1/4 Page 4,870 4,535 4,410 4,270 4,225 4,170 4,000 3,895 3,650 3,610 Multi-sponsored Supplements
INSERT RATES INTEGRATED MEDIA
Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x OPPORTUNITIES
2-Page A-size $20,370 $18,850 $18,350 $18,055 $17,820 $17,440 $16,895 $16,270 $15,575 $15,220
2-Page King 26,625 25,260 24,770 24,200 23,875 23,455 22,765 21,905 21,005 20,465 Digital Advertising
4-Page A-size 40,740 37,705 36,705 36,125 35,620 34,895 33,780 32,545 31,175 30,430
Custom Programs
4-Page King 53,255 50,520 49,535 48,410 47,770 46,925 45,525 43,810 42,005 40,925
6-Page A-size 61,085 56,540 55,045 54,175 53,435 52,330 50,670 48,815 46,755 45,650 Conferences
6-Page King 79,890 75,770 74,310 72,615 71,640 70,380 68,295 65,700 63,020 61,390
8-Page A-size 81,445 75,380 73,405 72,245 71,255 69,775 67,565 65,090 62,350 60,865
8-Page King 106,505 101,015 99,085 96,820 95,535 93,845 91,050 87,595 84,020 81,845 ABOUT FRONTLINE
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PRIMARY CARE WOMEN’S HEALTH DISCOUNT
OB.GYN. NEWS + INTERNAL MEDICINE NEWS + FAMILY PRACTICE NEWS
PRINT ADVERTISING
PowerBuy rate + 7.5% off ObGyn News COLOR RATES (In addition to black & white rates) General Information
Discounted rate schedule for advertisers who place the same product, same Metallic ink $465
size ad unit in the same issue date of Internal Medicine News, Family Practice Four Color Rates $7,650 Circulation
News, and Ob.Gyn. News. Full-run only. Insertions count towards earned
Five Color Rates (4C + PMS) $12,275
frequency. Closing Dates
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Opportunities
Page Size 1x 6x 12x 24x 48x 72x 96x 144x 192x 240x 288x 396x
King size + A-size page $35,065 $33,230 $32,125 $31,045 $30,650 $29,935 $29,160 $28,425 $27,765 $27,440 $27,045 $26,655 Discounts & Combinations
King 3/4 + A-size page 31,485 29,805 28,715 27,870 27,555 27,055 26,495 25,790 24,565 24,150 23,955 23,425 Cover Tips, Outserts, Reprints
Island + A-size page 24,315 22,880 22,075 21,390 21,125 20,600 20,040 19,525 19,055 18,820 18,560 18,310
Printing Specifications
King 1/2 + 1/2 A-size page 23,975 22,715 21,895 21,140 20,855 20,485 19,845 19,225 18,665 18,535 18,250 18,085
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2-Page King 72,225 68,465 66,185 63,935 63,135 61,650 60,080 58,565 57,335 56,515 55,715 54,900
Custom Programs
4-Page A-size 100,185 94,280 90,960 88,135 87,035 84,880 82,555 80,460 78,710 77,540 76,455 75,465
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6-Page A-size 150,280 141,405 136,425 132,195 130,560 127,320 123,840 120,695 118,060 116,320 114,690 113,200
6-Page King 216,690 205,400 198,545 191,815 189,440 184,980 180,230 175,680 172,000 169,570 167,145 164,720
8-Page A-size 200,360 188,540 181,895 176,265 174,080 169,750 165,115 160,915 157,420 155,085 152,910 150,940 ABOUT FRONTLINE
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COVER TIPS
FMC will print all standard cover tips. Standard adheres to specs Note: Specifications not drawn to actual size
below. PRINT ADVERTISING
⦁ Cost includes FMC printing of standard cover tips to Width 10”
specifications (one-sided, 4-color) as a value-added service. No
rebates will be issued for client-supplied material. Top General Information
⦁ Issue polybagged per postal regulations
⦁ Cost is non-commissionable Circulation
⦁ Non-standard cover tips are also available such as tips with extra
flaps, PI’s, etc. These must be client supplied. Closing Dates
⦁ Sample of non-standard cover tips must be supplied to the
Height 6”
production manager for approval. Advertising Rates
⦁ Full run only. Continuity discounts or combination discounts are
not applicable for cover tips. Advertising Incentives &
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Space Reservations
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for issue are not applicable for cover tips. Agreements should be Bottom Cover Tips, Outserts, Reprints
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⦁ FINAL TRIM: 10” x 6” Be Here ...
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⦁ BLEED SIZE: 10 1/4” x 6 1/4” (1/8” bleed on all four sides) OPPORTUNITIES
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UANTITY: As specified in contract. Check with your production
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manager for spoilage quantity.
Cancellation Policy: Tips can be canceled 60 days prior to the
issue space closing date. After this, agreement is considered non- Front Cover Banner Ad ABOUT FRONTLINE
cancellable and will be invoiced in full.
⦁ Advertisement runs on the lower right-hand corner
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Ob.Gyn. News earned frequency rate
2275 Research Boulevard
Suite 400 ⦁ Corporate discount applies; commissionable
Rockville, MD 20850
IZE: 5 5/8” x 1 3/4”
⦁ S
240-221-4500
Please indicate the four sides (top, bottom, etc.) of cover tips on
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REPRINTS / EPRINTS OUTSERTS
Reprints are a basic necessity for medical meetings, Outserts are a great opportunity to capture high visibility
conferences, and exhibit booths. They are a valuable tool for through Ob.Gyn. News that’s highly read and trusted. Your PRINT ADVERTISING
direct mail, press kits, sales force education, sales calls, leave preprinted Outserts are placed with a current issue and
behinds, new product launches, formulary kits, and much polybagged for outstanding exposure. Please note: multiple
more. They are a welcome educational service to physicians, items may appear within a polybag. Disease state exclusivity General Information
nurses, pharmacists, and other healthcare providers. within the polybag is guaranteed. This is a cost-effective way
Reprints/ePrints help your sales force speak to clinicians with to get your message to an engaged audience with a brand Circulation
knowledge and relevance. We can also recommend related they trust most.
articles to create a comprehensive review package for your Closing Dates
Note: Samples must be submitted for review. Availability
customers. Reprints of articles and custom reprints are
contingent upon approval. Advertising Rates
available.
Contact Dianne Reynolds at dreynolds@mdedge.com Advertising Incentives &
for details and pricing. Opportunities
REPRINTS—USA & CANADA ONLY
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Amy Trombetta, Sales Manager
Wright's Media Cover Tips, Outserts, Reprints
2407 Timberloch Place, Suite B
The Woodlands, TX 77386 Printing Specifications
Direct: 281-944-7808
Office: 281-419-5725 x115 Multi-sponsored Supplements
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www.wrightsmedia.com OPPORTUNITIES
The MedJobNetwork consists of an interactive recruitment
portal (www.medjobnetwork.com) recruiters use to leverage
the reach of the Frontline brands trusted most by Physicians, Digital Advertising
REPRINTS—ALL OTHER
NPs and PAs. It powers Ob.Gyn. News’s online Career Center
CONTACT: and recruitment eNewsletters with compelling content for our Custom Programs
Ray Thibodeau, Executive Vice President loyal readers seeking new job opportunities. See classified
Content Ed Net rate card here. Conferences
350 South Main St., Suite 113B
Doylestown, PA 18901 CONTACT:
Phone: 267-895-1758 Tim LaPella
ABOUT FRONTLINE
Cell: 215-933-8484 Senior Director Classified Sales
Skype: raythibodeau1 484-921-5001
Email: Ray.Thibodeau@contentednet.com Email: tlapella@mdedge.com
www.contentednet.com
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PRINTING INFORMATION
Frontline Medical Communications publications ⦁ INSERTS AND INSERT REQUIREMENTS ⦁ POLYBAGGING GUIDELINES
are printed offset in a tabloid news format. Black- a. General Conditions olybagging is available for promotional
P PRINT ADVERTISING
and-white, four, and five-color advertisements are Publication accepts both full King-size and outserts with all publications. All incur either
accepted. “A-size” (minimum size: 7 3/4” x 10 1/2”) Ride-Along, Standard A, or Periodical postal
inserts for full run. Inserts not meeting rates. Contact your sales representative for General Information
INDING: Saddle Stitch
⦁ B mechanical specifications are subject to a details.
surcharge. Publication requires pre-clearance Circulation
ULL BLEEDS
⦁ F of all inserts by submission of sample ⦁ SHIPPING INSTRUCTIONS
• Bleed size: 10 3/4” x 13 1/4” paper stock or paper dummy when insert Send contracts and insertion orders to: Closing Dates
• Trim: 10 1/2” x 13” is not standard. Please check with FMC for Ob.Gyn. News
• Keep live matter 3/8” from all trim edges availability and quantities. Frontline Medical Communications Advertising Rates
7 Century Drive, Suite 302
⦁ HALFTONE SCREEN b. Mechanical Specifications Parsippany, NJ 07054 Advertising Incentives &
• 133-line screen recommended Maximum Paper Weight: Attn: Dianne Reynolds Opportunities
• Two-page (single-leaf) and Four-page Phone: 973-206-8014
UN-OF-BOOK REPRODUCTION REQUIREMENTS
⦁ R (double-leaf) inserts: 80 lb. text coated or dreynolds@mdedge.com Discounts & Combinations
a. B lack-and-White or Color Advertisements matte
Send color proofs to:
• PDF/X-1a required • L arger inserts: Consult FMC Cover Tips, Outserts, Reprints
Ob.Gyn. News
• All images must be CMYK (RGB not accepted)
Size Requirements: 2275 Research Blvd
• All files must be at 100% Printing Specifications
• Full King-size: 10 3/8” x 12 7/8”, must Suite 400
• Digital files will not be altered or manipulated
furnish trimmed; no portion will trim with Rockville, MD 20850
• Ads can be accepted via FTP Multi-sponsored Supplements
publication Attn: Advertising Production
• “A-size”: 7 3/4” x 10 1/2”, must furnish Phone: 240-221-2417
Call Rebecca Slebodnik at 240-221-2417 for FTP
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• Note: Multiple-leaf inserts to be furnished
b. Color Proofs
folded
• SWOP digital proof with color bars
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Please provide the following with your media:
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• Publication name and issue date
• Separate shipments by publication and Conferences
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issue date. Do not combine multiple issue
• Contact name and phone number
dates on same skid.
• Directory of disk or CD
Ship inserts to: ABOUT FRONTLINE
ISPOSITION OF MATERIAL: Files are held one
⦁ D Ob.Gyn. News ISSUE DATE
year and then destroyed, unless instructed Attn: Jim Beekler
otherwise in writing. Fry Communications
Building 2 - 800 West Church Road
Mechanicsburg, PA 17055
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SPECIFICATIONS
King-size Page King-size Spread 3/4 Vertical Spread 3/4 Vertical
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Bleed Size: Bleed Size:
Ad Size: General Information
10 3/4” x 13 1/4” 211/4” x 131/4” Ad Size:
Trim Size: Trim Size: 14 / ” x 11 3/4”
5 8 7 1/8” x
10 1/2” x 13” 21“ x 13” 11 3/4” Circulation
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1/4 Page 1/4 Page
Island Page Island Spread Island Page + 3/4 Page Horiz. Vertical Horizontal Advertising Incentives &
Opportunities
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Ad Size: Ad Size: Ad Size: Cover Tips, Outserts, Reprints
7 1/8” x 10” 14 5/8” x 10” 17 1/2” x 10” 4 1 /2” x
5 5 /8” 6 7/8” x Printing Specifications
4 1/4”
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Digital Advertising
Ad Size: Ad Size: Ad Size: Ad Size:
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1/2 Page 1/2 Page
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Ad Size:
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Ad
Size:
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Journal Trim Size: 10 1/2” x 13“
Live matter: Allow 3/8” safety from all trim edges For further information,
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UNIQUE OPPORTUNITIES
Multi-sponsored Special Issue Supplements:
PRINT ADVERTISING
Multi-sponsored print and digital themed special issues focus on
specific diseases and/or topic areas to provide uniquely relevant
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in-depth content geared specifically toward physicians and other
HCPs with the market.
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Available in print and on-line, these issues provide informative and
objective information on a topic of interest that HCPs can refer Closing Dates
to again and again. This may include diagnosis and treatment
information around a disease state; content devoted to a subgroup Advertising Rates
of the primary specialty; or content produced on behalf of or in
collaboration with any of our medical association, patient advocacy Advertising Incentives &
group, or Society partners. Opportunities
These unique opportunities provide advertisers with numerous Discounts & Combinations
media placement opportunities, adding to increased reach and
exposures. Distribution may also expand beyond Ob.Gyn. News Cover Tips, Outserts, Reprints
audience as well.
Printing Specifications
⦁ Special issue supplements polybag and mail with regular issues
of Ob.Gyn. News Multi-sponsored Supplements
⦁ Special issue supplements are posted online in the education
center of www.mdedge.com/obgyn INTEGRATED MEDIA
⦁ Print versions receive Bonus Distribution at various medical OPPORTUNITIES
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ABOUT FRONTLINE
Cancellation Policy:
Space may be cancelled prior to the space close date for each
supplement. After the space close date, insertions will be
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Closing Dates, Inserts, and Specifications:
Please consult your sales representative for closing dates, insert
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Targeted Communications Tactics | Increases Awareness | Informs & Educates | Expands Reach | Frequency
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Identify your objectives and work with our sales
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Our wide-array of digital and print advertising
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As an established medical communications Discounts & Combinations
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payers, key healthcare decision makers and their Custom Programs Cover Tips, Outserts, Reprints
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As one of the healthcare industry's largest medical communications companies,
Frontline Medical Communications is a leader in digital, print, and live events. MDedge® General Information
The Company has multichannel “scale” and ranks 1st in combined web and print A Unified Multichannel Platform Built on Brand Equity
engagements. Through our MDedge® network of trusted brands and affiliated portal; Cardiology News® Circulation
custom solutions group; BPA® audited print/digital publications; and conferences
group, FMC meets the marketing challenges of our clients by optimizing multi- CHEST Physician® Closing Dates
channel advertising programs and multi-faceted sponsorship opportunities. FMC Clinical Endocrinology News ®
is #1 in total print physician reach, #2 in combined web and print physician reach Advertising Rates
behind Medscape, and #2 in total combined web & print physician engagement with Clinical Psychiatry News®
20.6 million reader/visitor engagements annually among the Kantar Medical/Surgical Clinician Reviews® * Advertising Incentives &
universe. Opportunities
Cosmetic Dermatology® *
Our MDedge® integrated web portal is fueled by content from 25+ print and digital
Current Psychiatry® Discounts & Combinations
brands in 20+ markets. A single, comprehensive resource, MDedge saves HCP's time
and meets their practice needs through personalized medical news, indexed and Cutis® Cover Tips, Outserts, Reprints
peer-reviewed clinical and evidence-based reviews, conference coverage, quizzes,
KOL analyses and roundtables, board reviews, podcasts, videos, resource centers, Dermatology News®
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practice management, medical education, disease state crossword puzzles, and Family Practice News®
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GI & Hepatology News®
We provide access to 1.1 million physicians, nurse practitioners, physician assistants,
and other validated HCPs and key formulary decision makers. Hematology News® INTEGRATED MEDIA
OPPORTUNITIES
• Our pubs rank among the top 5 in readership in (nearly) all measured markets, The Hospitalist®
reaching more than half the measured physician universe at least 1x/month.
ID Practitioner® * Digital Advertising
• Our websites rank among the top 5 publication-affiliated sites by market, reaching
more than one third of the measured physician universe an average of 6x/month. Internal Medicine News®
• Combined with NPs/PAs, we reach more than 65% of these measured clinicians Custom Programs
Journal of Clinical Outcomes Management®
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• 20+ disease specific, multi-day live educational events, including The Journal of Family Practice® Conferences
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• Producers of innovative, engaging, educational programs.
OBG Management®
FMC | MDedge delivers your message to the right targets at the right time. Leverage
Ob.Gyn. News®
our primary care and specialty reach and earn advertising efficiencies through
our discount programs and incentive programs. For details contact your sales Pediatric News®
representative directly or call 973-206-3434.
Physicians’ Travel & Meeting Guide® *
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